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      電大英語2期末考試(精選多篇)

      時間:2019-05-14 04:19:38下載本文作者:會員上傳
      簡介:寫寫幫文庫小編為你整理了多篇相關的《電大英語2期末考試》,但愿對你工作學習有幫助,當然你在寫寫幫文庫還可以找到更多《電大英語2期末考試》。

      第一篇:電大英語2期末考試

      開放英語2期末考試試題

      2005年7月

      一、選擇填空

      閱讀下面的句子和對話,從A、B、C三個選項中選出一個能填入空白處的最佳選項。16.Mary would like to buy the handbag, ______B____ is very beautiful but also rather expensive.A.that B.which C.who 17.A: Could I see the manager now?

      B: I’m sorry you can’t.He has __B_____ to Hong Kong.A.been B.gone C.stayed 18.I will ___C___ go with you to the concert.A.must B.indeed C.certainly 19.I saw him __C___ in his office when everyone was looking for him.A.reads a book B.to read a book C.reading a book 20.It is very hard to book train tickets now.Why don’t you ask Xiao Wang ___C____ you.A.help B.helping C.to help 21.John’s mother enjoys ___A___ while his father prefers to go skiing.A.jogging B.to jog C.jog 22.If I ___A___ you , I would buy a house at the seaside.A.were B.was C.am 23.The gifts he brought from Britain __B___ last week.A.sent out B.were sent out C.have sent out 24.Her article is ___C__ in her class.A.better B.best C.the best 25.A: Would you like to join us to go bowling? B: I’d rather __A___at home.A.stay B.to stay C.staying

      二、完型填空

      閱讀下面短文,從短文后所給的A、B、C三個選項中選出能填入相應空白處的最佳選項。

      David and Xiaoyan arrived at the airport in good time.__A______(26)checking in at the BA(British Airways)desk, they had their boarding passes ____A____(27), put their bags ___B_____(28)the X—ray machine and went through the passport control ___B_____(29)their way to the departure lounge.They didn’t have __C___(30)to eat because they would eat on the plane , but they had a coffee and then they looked ____B____(31)the shops.Xiaoyan bought something for Mary, ___B_____(32)David didn’t buy anything.Then they went to the gate.They had about 20 minutes to wait before embarking.Suddenly David realized that he hadn’t got his camera with him.They went back and looked everywhere to see where he ___C_____(33)have lost it---in the shops , in the café, at the X—ray machine, at the passport control and at the checking – in desk , but ____A____(34)had seen it.―I must have left it in the café ,‖ said David , ― I should have put it in my bag.I suppose someone must have walked ____C___(35)with it!‖

      26.A.After

      B.Before

      C.when 27.A.checked

      B.to check

      C.check 28.A.up

      B.through

      C.with 29.A.at

      B.on

      C.in 30.A.nothing

      B.something

      C.anything 31.A.in

      B.around

      C.at 32.A.so

      B.but

      C.although 33.A.should

      B.would

      C.could 34.A.nobody

      B.somebody

      C.anybody 35.A.back

      B.to

      C.off

      三、詞匯匹配

      從右欄所給選項中選出與左欄各項意義相符的選項。

      36.cartoon(B)

      (A)A person who gets angry very fast.37.fashionable(E)

      (B)A film with pictures, not actors, which is usually for

      children but sometimes for adults too.38.impatient(D)

      (C)Something which hangs in front of windows.39.curtain(C)

      (D)A person who finds it difficult to wait for things to happen

      and becomes annoyed easily.40.cheerful(F)

      (E)The way of dressing is very popular.(F)A person who feels very happy.(G)A love story, which is also funny.四、短文理解

      閱讀下列短文,從A、B、C三個選項中選擇一個正確答案。短文理解1 I live about 35 miles from London.We live in a pub which is run by my family.It’s a lovely old building.People sometimes ask me what it’s like to live and work with my family all the time, but I always say I like it.We have a big house next to the pub and so it never gets too crowded, even though there are quite a lot of us.My grandparents, Annie and Jack, bought the pub 60 years ago.They don’t work in it any more, but they still live next door.Everybody knows them , and people sometimes call the pub ― Annie and Jack’s ‖.They are very proud of what they’ve done.My Mum, Jean, is their daughter.She’s spent all her life living here.My Dad, Jon, comes from a farm nearby, and now they run the pub together.I wonder if anybody will ever call it ―Jean and Jon’s ‖?

      As well as me, my parents and grandparents , there are five other people living at the pub;my sister, Sue, and her daughter Kate live with us.Kate’s 4 years old.She’s my first niece and my parents’ first grandchild, so she gets everything she wants!Margaret, James and Elizabeth live with us, too.Margaret is my mum’s sister, and she and James, her husband, help my mum and dad to run the pub.Elizabeth is their daughter.It’s a very popular pub and people come from a long way away for Sunday lunch.41.Where does the writer live?

      B A.In the center of London.B.In a pub outside London.C.In a village near London.42.Who bought the pub?

      A A.Annie and Jack.B.Jean and Jon.C.Margaret and James.43.How many people are living at the pub?

      C A.5

      B.7

      C.10 44.Why does Kate get everything she wants?

      C A.She is very lovely.B.She can do some housework.C.She is the first child of her generation in the family.45.What do people come to the pub from far away on Sundays ?

      B A.To have a chat.B.To have lunch.C.To see the writer’s grandparents.短文理解2 The Weather in England The weather in England can change very quickly.A sunny day will probably become rainy and cold.One day last week, we went for a walk in the country.It’s about five miles from my home.When we started in the morning , the sky was blue and it was warm and sunny.There were no clouds at all.But in the middle of the day, a sudden rain came.There was a big wind, too.We didn’t bring our coats and umbrella.There were no houses nearby.We walked in the rain about half an hour.We all sneezed when we got home.I had a bad cold after that.People sometimes say that in England you can have four seasons in one day.46.In England, the weather sometimes changes very quickly.A A.Right B.Wrong C.Doesn’t say

      47.We went for a walk although it was cloudy.B A.Right B.Wrong C.Doesn’t say

      48.We enjoyed ourselves in the morning.C A.Right B.Wrong C.Doesn’t say

      49.I was ill after walking in the rain.A A.Right B.Wrong C.Doesn’t say

      50.The last sentence means that, in England , the weather can be very different in one day.A A.Right B.Wrong C.Doesn’t say

      五、完成句子

      根據(jù)括號內(nèi)的提示將下列句子補充完整。51.A: I found the film quite interesting.B: So did I.(我也是)

      52.A: Which do you prefer, Chinese food or western food?

      B: Neither / Neither of them.(我哪種都不想吃)53.A: Are you ready to order?

      B: I’d like a cup of coffee, please / Give me a cup of coffee, please(請給我來杯咖啡)54.You don’t have(need)to come tomorrow.(明天你不必來)55.Before I went to see my girlfriend, I had my hair cut.(理了發(fā))

      六、書面表達

      你給你的朋友張?zhí)m寫信,向她講述你對現(xiàn)在的工作的看法。信的開頭部分已給出,其余部分應包括以下內(nèi)容:

      1、介紹你的工作情況;

      2、講述你希望做什么樣的工作。

      (要求寫出50詞左右,不足40詞或超出70詞都扣分)Dear Zhang Lan, How is everything with you recently? I write to you …

      第二篇:電大開放英語1期末考試復習

      第一部分.判斷題

      1.Shall we see a movie tonight?---See your later.A.Right B wrong

      2.what would you like to drink, madam?---Can I have a glass of white wine? A.Right B wrong 3.When did you first come to China?---10 years ago.A right B wrong 4.Do you like your job?---I’m a nurse A right B wrong

      5.What are you going to do this evening?---I went there with some friends A.right B wrong

      6.Hello, Xiaoyan.How was the party?---Hi, Jack.We had a great time A.right B wrong 7.How are you feeling today?---I’d rather stay at home.A.right B wrong 8.How old are you---Yes, I am.A.right B.wrong

      9.Can I get you something to drink?---Yes, please.A coca-cola for me A.right B wrong 10.How can I book a cheap hotel?---If I were you, I’d phone a travel agent A right B wrong 11.---Are you ready to order?

      ---Yes.I’ll have a chicken steak please A.right B wrong 12.---Is there a bank near here?---Yes.I saw him this morning.A.right B wrong 13.When did he go to America?---Two years ago.A.right B wrong 14.---I went to a fashion show last night.---Who took away my book? A.right B wrong 15.Have you been to America?

      ------I’ve never been there but I hope to go there in the future.A.Right B wrong

      16.---Have you ever tried windsurfing?

      A.right B wrong 17.---Where did you go in China?

      ---I went to Xi’an and Guilin A.right B wrong

      18.------Can you remember the doctor’s telephone number?---Yes.It’s 6825612 A.right B wrong 19.Can I help you?

      -----Yes, please.I’d like to reserve a room.A.right B wrong 20.---How do you like the film?----It’s very good.I like it.A.Right B wrong

      第二部分 選擇題

      1.Today is busy.Let’s discuss it ____C___ next week.A.sometimes B.some times C.some time 2.A: I’m sorry to have kept you waiting.B: Oh, not at all, I ____A____ here only a few minutes.A.have been B.was C.will be 3.His grandfather is very healthy.He ___B __ drinks ______smokes.A.both,and B.neither, nor C.neither, or 4.As she ____B____ the newspaper, Granny ______asleep.A.read? was falling B.was reading ? fell C.read? fell

      5.The book was rather expensive, but I bought it ___B___.A.any way B.anyway C.even though 6.The buses, ____B___ were full of people, couldn’t go very fast.A.that B.which C.there

      7.I have no idea who stole his wallet.It ___A___ anyone.A.could have been B.should have been C.must have been

      8.Mary said she __ _A __ all over the world.A.had been to B.has gone to C.went to 9.Mary’s father is very pleased ___A____ her.A.with B.at C.for

      10.You’d better have your hair ___B___ before going to your friend’s wedding.A.cutting B.cut C.to cut 11.He stopped ____A___TV when the dinner was ready.A.watching B.to watch C.watch 12.Nice weather,_____C_____? A.doesn’t it B.hasn’t it C.isn’t it 13.Mike offered to help and so ____C____John.A.does B.is C.did

      14.Mary told Little Tom not____C____ all the money.A.spend B.spent C.to spent 15.A: Have you finished your homework? B: __________C_________.A.No, I didn’t.B.No, I haven’t finished.C.No, I haven’t.16.He used to ___B___ very hard when he was young.A.working B.work C.to work 17.He has ____A___ gone out.A.just B.now C.soon 18.We enjoy ___C___ very much, because it is good to our health.A.swim B.to swim C.swimming 19.March the 8 is ____B___ Day.A.Woman’s B.Women’s

      C.Womens’ 20.A concert will be held in the school hall ___C___ 4 pm ______ Tuesday.A.on? at B.in?in C.at?on 21.Sally is looking for a new job.She has been bored ___C___ her job as a secretary.A.by B.from C.with 22.A: ___C___ my glasses? B: Yes, I saw them on your bed a minute ago.A.Do you see B.Would you see C.Have you seen 23.An application form will be sent to you __ A___.A.on request B.on a request C.in request 24.I was watching TV ___B___ the telephone rang.A.while B.when C.since 25.They named the island ____A___ its discoverer.A.after B.in C.to 26.Could you please tell us what kind of work ____A___ you have got experience? A.at that B.in which C.which 27.You can remember what you do if you ___B __.A.take a diary B.keep a diary C.make a diary 28.This morning I had my finger ___C___ when I was preparing breakfast.th

      A.cutting B.to cut C.cut 29.A: Thank you for lending me your dictionary.B: You’re welcome.But could you ____A___ to me tomorrow? A.give it back B.give back it C.get back 30.He is really good man, ___B___?

      A.doesn’t he B.isn’t he C.won’t he 31.I’m going to buy Mary a birthday gift.Do you have ____C____ in mind?

      A.special something B.special anything

      C.anything special

      32.My father told me ___B___ his trip to Xin Jiang.A.of B.about C.with 33.I’ve always enjoyed ____A____.A.swimming B.to swim C.swim 34.We used to ___A___ bicycles to go to work.A.ride B.riding C.to ride 35.Don’t ___B __ him.He is writing a letter now.A.disturb to B.disturb C.disturbing 36.A car hit her when she was walking ___B___ the road.A.through B.across C.on 37.A: Have you typed the letter for me? B: _____________A_____________.A.Yes, I have.B.Yes, I do.C.Yes, I’ve done.38.We haven’t seen such a beautiful film ___B___.A.since four years B.for the past four years

      C.four years ago

      39.My parents have ____C____ been to the Great Wall.A.as yet B.sometime C.never

      40.Shirley ___C___ a book about China last year but I don’t know whether she has finished it.A.has written B.write C was writing 41.Tom helped her mother ____C____the cooking.A.for B.on C.with 42.I was A my to school when I saw the accident.A.on, way B.in, way C.on, time 43.A: C is at the door?

      B: It must be our new neighbour, Mrs Jones.A.What B.Which C.Who

      44.It' s a long way to get there.This is A we started so early.A.why B.what C.how 45.A:I haven’t eaten all day.B: You ___A___be very hungry.A.must B.should C.have to 46.I don't want to watch____A___.A.anything sad B.something sad C.sad anything 47.I am going to_C_a flat near the company I’m working at.A.hire B.borrow C.rent

      48.Football is so popular that it is played B more than 20 million people in more than 140 countries.A.with B.by C.for 49.The boy is wearing a ___B___ T-shirt.A.baggy long B.long baggy C.baggy black 50.They are friends of ____C___.Please be nice to them.A.my B.mine C.I 51.Guilin is C the west of China.A.to B.at C.in

      52.Mr smith has ___A___ gone out to meet an old friend.A.just B.once C.yet 53.He loved ____B___ basketball when he was young.A.doing B.playing C.going 54.A: ___C___ one is yours, Julie? B: The blue one with flowers on it.A.Who B.What C.Which 55.She ___B___ to town last week.A.goes B.went C.has gone 56.Get up!Mary.Tom has B called you three times this morning.A.yet B.already C.never 57.___B___ stole his camera while he is lying on the beach.A Anyone B.Someone C.Everyone 58.I don’t know ____C___ to explain it to her.A.what B.why C.how 59.I ____A___ him my bike last weekend.A lent B.hire C.returned 60.____B___ of her brothers came to the wedding.They don’t like her new husband.A.Either

      B.Neither

      C.All 61.Is the supermarket ___A___ the right or left? A.on B.in C.at 62.My brother told me ___C___ his trip to Scotland.A.on B.with C.about 63.He is a good friend of ___C___.A.our B.our’s C.ours 64.A: Have you hadyour breakfast? B: No, I haven’t had it ___B___.A.ever B.yet C.just

      65.I’m really looking forward to ___B___ from you.A.hear B.hearing C.being heard 66.Is it difficult to learn to ___C___ TaiChi? A.play B.go C.do

      67.I have to go now.I have to pick ___C___ my son from school.A.in B.with C.up 68.I am having the TV ___A___ tomorrow.A.repaired B.repair C.to repair 69.I had a sandwich before I played basketball,___A___ I’m very hungry now.A.but B.and C.so

      70.The hotel is famous ___C___ its delicious food.A.with B.in C.for

      71.The doctor told Mr.Smith that he wouldn’t get better if he didn’t ___A___ smoking.A.give up B.give away C.give out 72.She ordered the fish,___B___?

      A.doesn’t she B.didn’t she C.hasn’t she 73.A: Which jacket do you like? B: The blue ___A___ over there.A.one B.it C.that 74.This idea hit me when I ___C___ this morning.A.awoke up B.woke C.woke up 75.There wasn’t ___C___ in the house when she got home.A.any B.somebody C.anybody 76.Mr.Hilton is not good at music.Neither ___B __ his children.A.are B.is C.be 77.I love travelling.I ___A___ most places in the world.A.have been to B.have gone to C went to 78.The manager told all the empoyees ___C___ late for meetings.A.not be B.be not C.not to be 79.We built the house ___A___.Nobody helped us.A.ourselves B.ours C.myself 80.Sorry, I’m not free this evening.___A___ dinner with Mike.A.I will have B.I’m having C.I have

      第三部分 句型轉(zhuǎn)換

      1.Tim didn’t stay in the meeting.He left the office.(用instead of 將兩句練成一句)

      He left the office instead of staying in the meeting.2.Where is the restaurant?(用asked改寫成間接疑問句)He asked where the restaurant was.3.That cinema is very nice.The tickets are quite expensive.(用but連成一句)That cinema is very nice but the tickets are quite expensive.4.He’s gone to Shanghai.He’s negotiating a new contract.(用動詞不定式連成一句)He’s gone to Shanghai to negotiate a new contract.5.He didn’t run fast.He didn’t catch the bus.(用enough?to 連成一句)He didn’t run fast enough.6.I went shopping.I needed a new pair of shoes.(用because 將兩句連成一句)I went shopping because I needed a new pair of shoes.7.“Can you phone me later, Susan?”said David.(用ask, to 改寫句子)David asked Susan to phone him later.8.I’m a teacher and she is also a teacher.(用so 改寫句子)I’m a teacher and so is she.9.She forgot about the meeting yesterday.(用What 針對the meeting 改寫句子)What did she forget about yesterday? 10.His neighbor heard them.They made a noise.(用動詞ing形式改寫成一句話)His neighbor heard them making a noise.11.He stole the laptop.(改為被動語態(tài))The laptop was stolen by him.12.Tim didn’t go to work the next day.He cleared up the flat.(用instead of將兩句合成一句)

      He cleared up the flat instead of going to work.13.“ I can’t find my notebook”,she said.(改為間接引語)

      She said she couldn’t find her notebook.14.It was a place.He wanted to go.(用where將兩句合成一句)

      It was a place his where he wanted to go.15.Tim has lost his camera.I have lost my camera.(用so將兩句合成一句)

      Tim has lost his camera and so have I.16.I was too hot.I couldn’t open the window.(用but將兩句合成一句)

      I was too hot but I couldn’t open the window.17.Although it rained, the visit was a success.(用instead of將兩句合成一句)

      In spite of rain, the visit was success.18.I’m tall and thin.My mother is too.(用so 改寫句子)I’m tall and thin and so is my mother.19.They are going to look after the cat.(用What改寫句子)

      What are they going to look after.20.He disturbed the burglars.(改為被動語態(tài))The burglars were disturbed by him.第四部分 閱讀理解(共計20分)

      Mary began playing the violin when she was only six.Her father came across a really old instrument at his aunt’s house, and he brought it back home with him.Mary loved it and immediately tried to play it.After a few months she began to have lessons.She got on very well with the violin.When she was about eleven, she began to have lessons.She really needed a better violin.One day she took part in a concert, and a man went up to her parents and talked to them about her.He said that she had real talent and pointed out that she needed a better violin.When he found out that they couldn’t afford one, he offered to buy one for her.Later, when she was about 16, she set up her own group.She named it after the man who gave her the violin---she called it Eric Sound.1.Mary’s father ___C __.A.bought the violin from a shop B.borrowed the violin from a friend C.got the violin from his aunt

      2.Mary began to need a better violin when she was about A A.10 B.11 C.12

      3.The man at the concert told Mary’s parents that A A.she had real talent B.her voice was very good C.she needed a better teacher 4.Mary C when she was 16.A.graduated

      B.set up her own group C.had a new violin

      5.Eric Sound was the name of B A.Mary’s violin B.Mary’s music group C.Mary’s friend

      David: What’s happened about the tickets? Xiaoyan; I’ve got them.Susan has just given them to me.She collected them on her way to work this morning.David: And the other arrangements? Xiaoyan;She reserved rooms at the Concord, and she’s collected my visa.I’ve asked Elaine for the list of participants and I’ve picked up the handouts from Debbie.David: Has Susan booked a taxi? Xiaoyan; I don’t know.I’ll ask her to book one.We need to be at the airport by 6.00.What about the conference? Has Susan fixed the time? David: I’ve told her not to worry about that.I spoke to Max in Paris last night myself.Everything’s ready, so there’s nothing for Susan to do now.He has had the folders prepared.I have told him that I want a two-hour meeting with Guy And Rose, but we don’t need to fix the time until we get there.Shall we have lunch together? Xiaoyan; Yes, let’s.I’ve got some things to do, but I’ll finish them by 12.30.David: Ok.I’m in a meeting until 1.00, so I’ll come to your office after that.6.Susan ___B___ the ticket this morning.A.booked B.got C.lost 7._B__ has prepared the handouts for Xiaoyan.A.Elaine B.Debbie C.Susan 8.We have to be at the airport by __C___.A.7 B5 C6 9.David will have a tow hour meeting with__A___.A.Guy and Rose B Max C.Xiaoyan 10.David won’t be free for lunch until__A____.A.1.00 B.12.30 C 2.00

      Ivydale Guesthouse Bath Tourist Association Approved Ron and Ann welcome you to Ivydale, where modern comforts and traditional hospitality meet.Conveniently located a short walk from the city centre.Well-equipped all rooms have an en suite bathroom, colour TV with satellite channels, tea/coffee-making facilities, mini bar and phone.Excellent food we offer full English and buffet breakfasts.Vegetarian food available on request.Peace and quiet Ivydale is situated in its own gardens, offering the perfect atmosphere for business travelers and tourists.Please note that we operate a strict no-smoking policy.Mini-break deals available.For reservations or a brochure, please call(01225)1212355 11.The owner of the guesthouse is/are ___A___.A.Ron and Ann B.Ivydale C.Bath 12.The guesthouse is ___A___the city center.A.far from A.near to C.in 13.Guests can ____C____.A.get online with their computer B.smoke in their room C.make tea in their room 14.The guesthouse is ___B___.C.noisy and busy

      15.People can call(01225)1212355 to C

      A.book a room B.pay the bill C.ask for help

      From: XiaoyanLin@163.com To; Sharon Holmes@yahoo.com Subject: Coming home Hi;

      I’ve only got 10 days left in England.Can you believe I’ve already been here for a year?There’s so much to do before I leave!I really must buy presents for my English friends o thank them for all their help.I have to move out of my room on Friday because Franco has got another tenant.At least I don’t have to find somewhere else to live.I’ve going to spend a few days with friends.He is letting the whole flat because Mary is moving just before her marriage.The time has gone so quickly.I cannot believe that I’ve been here for whole year.And I must start packing too-I have bought a lot since I came, and I need another suitcase.I’ll give some things to charity shops I think.Anyway, I’m really writing to say that I’ll be back in Shanghai on 27 April, and it would be great to see you catch up on all our news.I’ll phone as soon as I get back.16.Xiaoyan has been in England for ___B__.A 10.days B.a year C.5 years 17.Franco is going to __B__

      A.sell his house B.have a new tenant C move out of his house

      18.Xiaoyan needs to buy __A__-

      A.boring but quiet

      B.peaceful and quiet A.a new suitcase B.something for the charity shop-

      I have asked them to make different too.The colours are now different too.There are more functions, as you suggested, so that customers will be able to transfer funds to an account in another bank.Customers also find access slow, so I’m getting it speeded up.I’m going to make a presentation about these changes at the Paris conference and would like to talk to you about that.These are some things I can do myself, but I would like your help with some technical aspects.I must get some slides made too, and would like your opinion about them.Have you got time for a coffee on either Wednesday or Thursday morning? David.6.David had a meeting with the designers yesterday.A.right B wrong

      7.David had made the icons larger.A.right B.wrong

      8.The speed of access has been made quicker.A.right B.wrong

      9.David is going to make a presentation in Paris.A.right B.wrong

      10.David would like some help from Xiaoyan.A.right B wrong

      根據(jù)短文內(nèi)容判斷句子是否正確。

      Tim: Hello.Where have you been? You look hot.Xiaoyan: Yes, I am.I’ve been to the tennis club.I’ve had a tennis lesson.Tim: How did you manage? Xiaoyan; Not too badly.I’ve never played tennis before.Tim; Don’t you play tennis in China? Xiaoyan: No.We don’t play much.I’ve played table tennis a lot.I play quite well, but I’ve never tried tennis.Mary: Would you like a drink? Xiaoyan: Yes, please.Could I have a fruit juice, please? Have you eaten yet、Mary: No.We haven’t.Xiaoyan:I had a sandwich before I played, but I’m very hungry now.I’d like to eat.Tim: Let’s go to Franco’s.1.Xiaoyan has had a tennis lesson.A.Right B.Wrong 2.She has had a lesson at the public tennis courts.A.Rright B.Wrong

      3.She has played a lot of tennis in China.A.Right B.Wrong She has eaten a sandwich before she played.A.Right B.wrong 5 Mary and Tim haven’t eaten yet.A.Right B wrong

      Xiaoyan, I’m thought you’d like to know what has happened to your report about improving the website.Last week I had a meeting with designers.I gave them a copy of you report and I told them that we needed to have the website redesigned.-I’ve had the first page simplified.Last week Polly decided to give up her job.She is fed up with it.She finds it boring and she wants to change her career.Her employers, ‘Lucky Shops”,are not too bad.They give her quite good benefits, such as free lunches and paid holidays, but she does not get on with her boss.Her salary is quite good, but, because she is not happy, she wants to look for something else.Last Saturday she talked about it with David and Xiaoyan.They agreed with her.They said she should resign and try another career, so she is not happy, she took action.She looked at advertisements in the paper and picked out three jobs that looked interesting.She had to write out her CV to apply for a job, and she did that on Wednesday evening.Xiaoyan helped her with it.She has a lot of experience of selling and good business and good business training but is worried about her lack of experience in some areas.11.Polly has decided to ask for a higher salary.A.Right B.Wrong

      12.She doesn’t like her boss.A.Right B.Wrong 13.Her friends ageed that she should resign.A.Right B.Wrong 14.She has experience of banking.A.Right B.Wrong

      15.She’s worried about her lack of experience in some areas.A.Right B.Wrong When I leave university in July, I don’t want to get a job straightaway.I’ve worked hard for 3 years, and now I need a long holiday.I’ll have to work for the rest of my life, so now is a good time to take a break.I’d like around the world for a few months.I’ve already bought a ticket to go and visit my relatives in New Zealand.I leave on August 14.I plan to work there for a while.On the way back from there I hope to visit an old friend of mine in America, and I want to go to Canada as well.I might I hope in some other places, too.I haven’t decided yet.When I finish travelling.I will have to get a job.I studied economics at Bristol University, and my father works in a band, so I’ll probably work there at first.I’m not looking forward to that, but I want as soon as possible.16.I want to get a job as soon as possible.A.Right.B.Wrong.17.I’ll first go to New Zealand.A.Right.B.Wrong.18.I have relatives in America.A.Right.B.Wrong.19.I’ll probably work in a bank first.A.Right.B.Wrong.20.Want to earn some money to travel around the world.A.Right.B.Wrong.第四部分 翻譯

      1.Although it is very enjoyable, the film is too long.盡管電影非常有趣,但是太長了。

      2.Sandy is wearing a long, black, silk dress.桑迪穿了條黑色的長絲裙。

      3.I need to be at the airport by 6.00 o’clock.我得在六點前到達機場。

      4.I must have left the camera in a shop.th

      我一定是把相機丟在那家商店里了。

      5.The accounts, which are in a bit of a mess, have to be ready for next month.帳目現(xiàn)在有點亂,必須要在下個月清理好。6.We have enough money to improve the website.我們有足夠的錢改進網(wǎng)站。

      7.Do you take after your mother or father? 你像你的母親或父親嗎?

      8.I have to move out of my room on Friday because Franco has got another tenant.我周五得從房子里搬出來,因為佛朗哥又招了一位房客。9.One of the biggest sporting events in the world is the Olympic Games.奧運會是世界上規(guī)模最大的體育賽事之一。

      10.It would be great to see you to catch up on all our news.到時見了面咱們把這些日子發(fā)生的事聊一聊,會多開心啊。11.I had the windows cleaned yesterday.我昨天叫人來擦了窗戶。

      12.He used to play basketball every Sunday.他過去每周星期日常常去打籃球.13.They enjoyed themselves at the party.他們在聚會上玩得很高興。

      14.She doesn’t like swimming and neither does her sister.她不喜歡游泳,她妹妹也是。

      15.I’ve been learning English for three years.我學英語已經(jīng)有三年了。

      16.He studies in a university west of Beijing.他在北京西面的一所大學讀書。

      17.He came across an old painting at his friend’s house 他在他朋友家里發(fā)現(xiàn)了一幅舊畫。

      18.She would buy a large house if she won the lottery.如果中獎的話,她會買一間大房子的。19.The flat was in a bit of mess.公寓房間有點亂

      20.Both of the boys are good at singing.兩個男孩都很擅長唱歌。

      第三篇:電大英語I2期末考試小抄答案

      一期末復習

      1.---Have you ever tried windsurfing?---No, I haven’t

      2.---Are you ready to order?---B.Yes.I’ll have a chicken salad please 3---Where did you go in China?---I went to Xi’an and Guilin

      4.---Is there a bank near here?---Yes.There is one just down the road

      5.---When did he go to America---Two years ago.6.---Shall we have something to eat before we go?---Good idea

      7.---What does he look like?---He is tall and thin

      8.---Have you been to America---I’ve never been there but I hope to go there in the future.9.---Can I help you?---Yes, please.I’d like to reserve a room.10.---How do you like the film?---It’s very good.I like it.二、閱讀理解

      A.1.Mike now lives in __________.C.London

      2.______ got up late every morning.B.Mike

      3.25 years later, Mike __________.B.still is late as in the past

      4.As boys both of us liked __________.C.riding bicycles

      5.We walked 5 miles back home because we __________.A.were drunk

      B.1.The owner of the guesthouse is/are ________.A.Ron and Ann

      2.The guesthouse is __________the city centre.B.near to

      3.Guests can __________.C.make tea in their room

      4.The guesthouse is ________.B.peaceful and quiet

      5.People __________ smoke in the guesthouse.B.are not allowed to

      C.1.Tom passed the shop by bus.B.Wrong.2.Tom stopped in front of the shop to look at the toys he liked.B.Wrong

      3.The pair of shoes was too expensive for Tom and his mother.A.Right.4.The boy sitting in the wheel chair had no feet.A.Right.5.Tom went home to tell his mother about what had happened.C.Doesn’t say.D.1.Sarah Peters received her secondary education(中學教育)in Brighton.B.Wrong.2.She studied Marketing in Oxford University.B.Wrong.3.She worked for the hotel group for about one year.A.Right.4.She liked London better because London is a bigger city.C.Doesn’t say.5.She is a successful career woman as well as a good mother.A.Right.E.1.My grandfather used to __________.A.work very hard

      2.He was __________ when he came home.B.easy to get angry

      3.When I was a child, I __________.A.was afraid of him

      4.Doctors asked him to __________after he had a stroke.B.stop working

      5.When he died, he __________.C.was a happy man

      F.1.The office opens later and closes later on Sunday.B.Wrong

      2.The office provides information for tourists in the city.A.Right

      3.If you take the bus tour, you can get a free map of the city.C.Doesn’t say

      4.It’s a convenientway to see around the city by taking the bus tour.A.Right

      5.This is most probably the tour driver talking to a group of tourists.B.Wrong

      三.翻譯 漢譯英

      1.A: ___Did you use to get on(well)with your brother__?(你曾經(jīng)和你哥哥/弟弟關系處得好嗎)B: Not too well.We used to fight a lot.2.A: Do you ever do any exercise?B: __I used to swim__,(我以前一直游泳,)but I haven’t lately.3.You’ll be here tomorrow, __won’t you_________?(是不是)

      4.She looks like her mother, ______doesn’t she________(是不是)?

      5.There’s enough salad, ___isn’t there____________?(是不是)

      6.He asked me ______if I’d(would)like a cup of tea_______________.(我是否想喝一杯茶)

      7.They said ____they didn’t know where the books were___________.(他們不知道書在哪兒)

      8.A: Shall we go out for a drink, Mary?

      B: I’m afraid I can’t, Bill.___ I’m having the TV repaired now___.(我正在讓人幫我修電視呢。)

      9.Peter, you need to___have your hair cut___________.(該理發(fā)了)

      10._____I’ve had the website changed______.(我已經(jīng)請人修改了網(wǎng)站。)Now it’s much better.11.Which is ___the best football team_______________(最好的足球隊)in the world?

      12.Soccer is one of ______the most dangerous sports________(最危險的體育活動)in the world.13.If my brother calls, ____tell him to meet me at six/6__________.(告訴他六點鐘和我見面)

      15.A: John didn’t come to the party yesterday.Where did he go?

      B: He _________could / might have gone _____________(可能去)to visit his parents in Bath.19.A: Where is Jack?B: He is over there._He is in blue jeans_________.(穿藍色牛仔褲的。)

      20.A: We have plenty of time before the film.We ____could/can have something to eat ______(可以吃點兒東西)after the film or go to a pub.B: Sounds great.21.________This is a very interesting film__________________(這是部非常有意思的電影), but it’s not a film to watch before bedtime!

      22.These shoes ______are too big___________________(太大了).I need to get them changed.23.A: Where is Richard?

      B: He is over there.____He is wearing a green shirt____________.(他穿著一件綠色的襯衫)

      24.My mother said she didn’t know where the books were..(她不知道書在哪兒)

      25.__I’d rather________(我恐怕)I don’t know where the books are.26._I’m afraid _________(我寧愿)stay at home watching TV.27.I’m late, ____aren’t I________(是不是)?

      28.____I used to like singing______________(我曾經(jīng)很喜歡唱歌), but I don’t sing anymore.29._____Because it was late___________________(因為時間晚了), we didn’t go to the film.30.The wall can be ______________either blue or red_________(或是藍色,或是紅色)

      31._________I would buy a car_______________(我就會買一輛車)if I won the lottery.32.When I see her, _____I’ll tell her about her brother______(我會告訴她有關她弟弟的事情).33.______We’ve known to each other__________(我們就互相認識了)since we went to school.34.He _____He didn’t use to smoke________________(過去不常吸煙), but he does now.35.I ____________I didn’t get up______________(才起床)until 11 this morning.36.A: _____Are you getting on well with your classmates________?(你和你的同學關系好嗎?)B: Yes, very well.We are like a family.37.Let’s go and watch a football game, ____shall we_______?(好嗎?)

      38.She said ________she used to live here_______________________.(她曾經(jīng)住在這里)

      39.Harry Potter is the film ______I like best____________________(我最喜歡的).40.This T-shirt is mine and ____that one is yours_____________________(那件是你的).41.A: Where is Richard?

      B: He is over there.______He is in a red T-shirt.______________.(他穿著一件紅色的T恤衫。)

      42.A: ____Shall we have something to eat ________(吃點兒東西好嗎)before we watch the film? B: Sounds great.I know a very nice restaurant close to the cinema.43.A: I can’t find my bag.Have you seen it?

      B: No.You __must have put it________________________(一定是把它放在)behind the door.44.A: How shall I get to the post office?B: You can go there _____either by bus or by subway________________________(可以坐公共汽車,也可以坐地鐵)

      45._______ Because of the rain______________________(因為下雨), we didn’t go to the film.46.You can wear _____either T-shirt or shirt_________(或者是T恤衫,或者是襯衫)to the party.47.Mary said that __________she wanted to buy a book_________________.(她想去買本書)

      48.A: Do you ever do any exercise?

      B: ___I used to play tennis_______________,(我以前一直打網(wǎng)球)but I haven’t lately.49.She’s your girlfriend, __isn’t she___________?(是不是)

      50.My computer isn’t working.I need to ____have it repaired____________.(讓人幫忙修一修)翻譯:英譯漢

      1.I didn’t get up until 11.30 this morning.我今天上午十一點半才起床

      2.Football is the most popular sport in the world.足球是世界上最流行的體育運動。

      3.I need to be at the airport by 6.00 o’clock.我得在六點前到達機場。

      4.I’ve never been to Greece, and I’d love to go there.我從沒去過希臘,我很想去那兒。

      5.We’ve got enough money to hire extra staff.我們有足夠的錢額外雇用員工

      6.They lived in a village north of London.他們住在倫敦北邊的一個村子里。

      7.I’ve played table tennis a lot, but I’ve never tried tennis.我乒乓球打得很多,網(wǎng)球卻從未打過

      8.I must have left the camera in the shop.我一定是將相機丟在了商店里。

      9.Polly(波莉)is worried about her lack of experience.波莉擔心自己缺乏經(jīng)驗。

      10.If I won the lottery, I’d buy a flat.如果我中了彩票,我就買一套公寓。

      11.The hotel is surrounded by fields and woods.飯店四周田野樹林環(huán)繞。

      12.The bride was dressed in a long white dress.新娘穿著白色的長裙。

      13.The window was smashed and the lock on the front door is broken.窗戶給砸了,前門的鎖也被弄壞了。

      14.My dad used to be a farmer and so did my grandfather.我爸爸從前是農(nóng)夫,我爺爺也是。

      15.It would be great to see you to catch up on all our news.到時見了面咱們把這些日子發(fā)生的事好好聊一聊,會多開心啊。

      16.He came across an old violin at his aunt’s house.他在他姑(姨)媽家偶然發(fā)現(xiàn)了一把舊提琴

      17.I must get some slides made.我必須(讓人)做一些幻燈片。

      18.I’ve got the same sense of humour as my mum.我和我媽媽一樣,有幽默感。

      19.While she was waiting, her phone rang.她正在等待的時候,電話鈴響了。

      20.The new suitcase which Xiaoyan(曉燕)got yesterday is full already.曉燕昨天新買的箱子已經(jīng)裝滿了。

      21.He studies in a university west of Beijing.他在北京西邊的一所大學學習。

      22.He came across an old painting at his friend’s house.他在他朋友家中偶然發(fā)現(xiàn)一幅古畫。

      23.I had the windows cleaned yesterday.我昨天叫人把窗戶擦干凈了

      24.He used to play basketball every Sunday.他過去每個禮拜天都打籃球。

      25.She would buy a large house if she won the lottery.如果中了彩票,她會買一幢大房子。

      26.The flat was in a bit of mess.這套公寓有點亂。

      27.Both of the boys are good at singing.這兩個男孩都擅長唱歌。

      28.They enjoyed themselves at the party.他們在聚會上玩得很開心。

      29.She doesn’t like swimming and neither does her sister.她不喜歡游泳,她妹妹也是。

      30.I’ve been learning English for three years.我學習英語已經(jīng)三年了

      31.I didn’t have breakfast this morning.我今天早上沒吃早飯。

      32.We needed to have the website redesigned.我們需要請人重新設計網(wǎng)站。

      33.I’ve asked John to check the computer.我已經(jīng)要求約翰去檢查電腦了。

      34.It would be great to see you again.能再見到你那該多好啊。

      35.He got on well with his sister.他和他的姐姐關系很好。

      36.He pointed out that she needed a better violin.他指出她需要一把更好的小提琴。

      37.They walked slowly along the road.他們沿著這條路慢慢走。

      38.She borrowed the book and gave it back on Monday.她借了這本書,禮拜一就還掉了。

      39.I’m in a meeting until 1.00.我開會開到一點。

      40.Although it is very enjoyable, the film is too long.盡管這部電影很有趣,但是太長了。

      41.Sandy is wearing a long, black, silk dress.桑迪穿著一件黑色的長絲綢裙子。

      42.I need to be at the airport by 6.00 o’clock.我需要在6點之前到達機場。

      43.I must have left the camera in a shop.我肯定是把相機丟在了商店里。

      44.The accounts, which are in a bit of a mess, have to be ready for next month.帳目現(xiàn)在有點亂,必須要在下個月清理好。

      45.We have enough money to improve the website.我們有足夠的錢改進網(wǎng)站。

      46.Do you take after your mother or father? 你像你的母親還是父親。

      47.I have to move out of my room on Friday because Franco has got another tenant.我不得不在周五搬出房間因為弗蘭克找了另外一個房客。

      48.One of the biggest sporting events in the world is the Olympic Games.奧運會是世界上最大的體育賽事之一

      第四篇:電大英語I2期末考試小抄答案(本站推薦)

      期末復習1.---Have you ever tried windsurfing?---_________C__________.A.Yes, I did

      B.No, there isn’t

      C.No, I haven’t 2.---Are you ready to order?

      ---__B_________________.A.I’m sorry about it

      B.Yes.I’ll have a chicken salad please

      C.Goodbye 3

      ------A.B.C.4.------A.B.Where did you go in China? ______C_____________.I went there by train Last year

      I went to Xi’an and Guilin Is there a bank near here? ______C_____________.No, I don’t like it

      Yes.I saw him this morning

      C.Yes.There is one just down the road 5.---____B_____________________?

      ---Two years ago.A.Where did he go

      B.When did he go to America

      C.How long has he been in America

      6.---Shall we have something to eat before we go?---________A__________________.A.Good idea

      B.Nice to meet you

      7.C.I don’t think I know you---What does he look like?---______B_____________.A.He just got married B.He is tall and thin C.He works very hard 8.---_________A______?

      ---I’ve never been there but I hope to go there in the future.A.Have you been to America B.Where are you going for holiday C.What did you do last week A 9.---_________A____________?

      ---Yes, please.I’d like to reserve a room.A.Can I help you B.How was your weekend

      C.Are you Mary Smith

      10.---How do you like the film?

      ---____________A_______.A.It’s very good.I like it.B.I’m fine, thank you.C.Sorry, I don’t know about it.二、閱讀理解 A.When I first knew Mike, we lived in a small village in Scotland.It was very different from Mike’s life in London now.We went to school together on our bicycles.Every morning I went to his house and knocked on the door.Every morning Mike’s mum said, “I’m sorry.He’s a bit late this morning”, and so I had to wait.Each day we were late for school, and I remember the teacher got very annoyed with us.I never told her we were late because of Mike.Now, 25 years later, I play tennis with Mike.I usually drive him to the tennis club.I go to his flat and he opens the door and says, “I’m sorry.I’m a bit late today.” The only reason he wasn’t late for his own wedding is that we lied to him about the time!

      As boys we spent a lot of time out exploring on our bikes.We went walking and fishing.I didn’t like fishing because I couldn’t swim.Probably the funniest thing we did was when we stole a bottle of whiskey from my Dad.We cycled about 5 miles away to drink it in one of our favourite places.When we finished drinking it, we couldn’t cycle back – it was a long, slow walk.I’m sure we looked awful.We still do, when we come back from the pub on Friday nights.Nothing’s changed really.Oh, and I still can’t swim.C1.Mike now lives in __________.A.a village in Scotland

      B.a village near London

      C.London B2.______ got up late every morning.A.Mike’s mum B.Mike

      C.I

      B3.25 years later, Mike __________.A.is early in doing everything B.still is late as in the past C.is never late again

      C4.As boys both of us liked __________.A.fishing

      B.swimming

      C.riding bicycles A5.We walked 5 miles back home because we __________.A.were drunk

      B were tired

      C.enjoyed walking

      B.Ivydale Guesthouse **** Bath Tourist Association Approved

      Ron and Ann welcome you to Ivydale, where modern comforts and traditional hospitality meet.??????????Conveniently located – a short walk from the city centre.??????????Well-equipped – all rooms have an en suite bathroom, colour TV with satellite channels, tea/coffee-making facilities, mini bar and phone.??????????Excellent food – we offer full English and buffet breakfasts.Vegetarian food available on request.??????????Peace and quiet – Ivydale is situated in its own gardens, offering the perfect atmosphere for business travellers and tourists.??????????Please note that we operate a strict no-smoking policy.??????????Mini-break deals available.For reservations or a brochure, please call(01225)1212355

      A1.The owner of the guesthouse is/are ________.A.Ron and Ann B.Ivydale C.Bath

      B2.The guesthouse is __________the city centre.A.far from

      B.near to

      C3.Guests can __________.A.get online with their computer C.make tea in their room

      B4.The guesthouse is ________.A.boring but quiet B.peaceful and quiet C.noisy and busy

      C.in

      B.smoke in their room

      B5.People __________ smoke in the guesthouse.A.can B.are not allowed to

      C.don’t want to

      C.The day was like any other day in his life.Tom walked past the shop on the street corner.He stopped to look at the front row of shoes, and he felt happy to see that the pair of shoes he wanted very much was still there.Looking down, he felt sorry for himself.He really wanted to have them for his birthday.He sadly walked away and thought how to tell his mother about it.He knew she would give him anything he liked if she could.But he also knew very well she had little money.He decided not to go home at once, as he looked worried and his mother would notice it.So he went to the park and sat on the grass.Then he saw a boy in a wheel chair.He noticed that the boy moved the wheel with his hands.Tom looked at him carefully and was surprised to see the boy had no feet.He looked at his own feet.“It’s much better to be without shoes than without feet,” he thought.There was no reason for him to feel so sorry and sad.He went away and smiled, thinking he was happier.B1.Tom passed the shop by bus.A.Right.B.Wrong.C.Doesn’t say.B2.Tom stopped in front of the shop to look at the toys he liked.A.Right.B.Wrong.C.Doesn’t say.A3.The pair of shoes was too expensive for Tom and his mother.A.Right.B.Wrong.C.Doesn’t say.A4.The boy sitting in the wheel chair had no feet.A.Right.B.Wrong.C.Doesn’t say.C5.Tom went home to tell his mother about what had happened.A.Right.B.Wrong.C.Doesn’t say.D.Sarah Peters was born on January 4th, 1973 in Brighton.She and her family lived in Brighton until she was ten.Then they moved to Oxford and stayed there until she left school---that’s Fendale Secondary School---at eighteen.Then she went to London Business College and got a diploma(文憑)in Marketing(市場營銷).After that Sarah Peters got a job with a hotel group---the TFC Hotel Group---in

      Liverpool, as a marketing assistant.That happened in 1992 and she left the hotel group in October 1993.She left because she didn’t like to stay in Liverpool.She wanted to work in London.Her life changed a lot after she went to London.She joined a large business company and soon made a name for herself(出名)because of her special ability and excellent work in marketing.Sarah Peters is now married with two lovely daughters(女兒).Besides(除了)being an excellent marketing expert and a good mother, she is also a good writer.She has written two books about her marketing experiences.B1.Sarah Peters received her secondary education(中學教育)in Brighton.A.Right.B.Wrong.C.Doesn’t say.B2.She studied Marketing in Oxford University.A.Right.B.Wrong.C.Doesn’t say.A3.She worked for the hotel group for about one year.A.Right.B.Wrong.C.Doesn’t say.C4.She liked London better because London is a bigger city.A.Right.B.Wrong.C.Doesn’t say.A5.She is a successful career woman as well as a good mother.A.Right.B.Wrong.C.Doesn’t say.E.My grandfather was a completely different person before he had a stroke.He worked as a chief accountant, and he worked really long hours.People used to say that he was a workaholic.When he came home, he was always tired and this used to make him irritable.He didn’t use to be sociable at all.He used to spend a lot of time alone working in the garden.I used to be frightened of him as a child.He used to shout at us all the time.Then, suddenly he became ill, and then the doctors told him he had to give up work.He changed almost overnight.His attitude to lots of things changed.He relaxed and spent time with his grandchildren.When he died, I think he was a really happy, relaxed man.A1.My grandfather used to __________.A.work very hard B.drink a lot

      C.be the manager B2.He was __________ when he came home.A.very pleasant

      B.easy to get angry C.excited

      A3.When I was a child, I __________.A.was afraid of him B.liked him very much

      C.I hated him

      B4.Doctors asked him to __________after he had a stroke.A.change his attitude

      B.stop working

      C.work less C5.When he died, he __________.A.was feeling worried

      B.was irritable

      C.was a happy man

      F.Welcome to the historic and beautiful City of Lincoln.Thank you for calling the Lincoln Tourist Information Office.I’m afraid the office is closed at the moment.Our normal working hours from Monday to Saturday are from 9 o’clock in the morning to 6 o’clock in the evening.On Sunday we open at the later time of 10.30 and close at the earlier time of 3.30.From our office you can get information about hotels, restaurants and cinemas in the city.Why not take a bus tour? There are bus tours of the city every day which start at 11 o’clock.They start from Castle Square.Tours take about 2 hours and go around the historic city centre and along a part of the river.The cost of a ticket is 3 pounds.Tickets can be bought from the bus driver.You can get off the bus at five places of interest and continue your journey later.B1.The office opens later and closes later on Sunday.A.Right B.Wrong C.Doesn’t say

      A2.The office provides information for tourists in the city.A.Right B.Wrong C.Doesn’t say

      C3.If you take the bus tour, you can get a free map of the city.CA.Right B.Wrong C.Doesn’t say

      A4.It’s a convenient(方便的)way to see around the city by taking the bus tour.A.Right B.Wrong C.Doesn’t say

      B5.This is most probably the tour driver talking to a group of tourists.A.Right

      B.Wrong

      C.Doesn’t say

      三、翻譯 漢譯英

      1.You’ll be here tomorrow, ___won’t you________?(是不是)

      2.Peter, you need to__have your hair cut____________.(該理發(fā)了)

      3._______It’s a very interesting film___________________(這是部非常有意思的電影), but it’s not a film to watch before bedtime!

      4.These shoes ________are too big_________________(太大了).I need to get them changed.5.A: Would you like to order now? B: ________I’d like a salad_______________________.(我要份沙拉。)6.Which is __the best soccer team________(最好的足球隊)in the world? 7.A: Where is Richard?

      B: He is over there.__________He’s wearing a green shirt___________________.(他穿著一件綠色的襯衫)

      8.My mother said _____she didn’t know where the book was __________________________.(她不知道書在哪兒)

      9._I’m afraid_________(我恐怕)I don’t know where the books are.10.___I’d rather_______(我寧愿)stay at home watching TV.英譯漢:

      1.He studies in a university west of Beijing.他在北京西邊的一所大學讀書 2.He came across an old painting at his friend’s house.他在朋友的家里偶然發(fā)現(xiàn)了一幅舊油畫

      3.I had the windows cleaned yesterday.我昨天讓人清潔窗戶了

      4.He used to play basketball every Sunday.他以前每個星期都打籃球

      5.She would buy a large house if she won the lottery.她如果贏了彩票就去買一所大房子

      6.The flat was in a bit of mess.這公寓有點亂

      7.Both of the boys are good at singing.兩個男孩都擅長唱歌

      8.They enjoyed themselves at the party.他們在晚會上玩得很開心

      9.She doesn’t like swimming and neither does her sister.她不喜歡游泳,她妹妹也不喜歡

      10.I’ve been learning English for three years.我學英語已經(jīng)三年了

      參考答案:

      一、交際用語

      1.C 2.B 3.C

      4.二、閱讀理解

      A.1.C B.1.A C.1.B D.1.B E.1.A F.1.B 2.B 2.B 2.B 2.B 2.B 2.A

      C 5.B

      6.A

      7.B

      8.A

      9.A

      10.A 3.B

      3.C 3.A 3.A 3.A 3.C

      4.C 4.B 4.A 4.C 4.B 4.A

      5.A

      5.B 5.C 5.A 5.C 5.B 翻譯 漢譯英

      1.A: ________Did you use to get on(well)with your brother___________________?(你曾經(jīng)和你哥哥/弟弟關系處得好嗎?)B: Not too well.We used to fight a lot.2.A: Do you ever do any exercise? B: __I used to swim_______________,(我以前一直游泳,)but I haven’t lately.3.You’ll be here tomorrow, __won’t you_________?(是不是)

      4.She looks like her mother, ______doesn’t she________(是不是)? 5.There’s enough salad, ___isn’t there____________?(是不是)6.He asked me ______if I’d(would)like a cup of tea_______________.(我是否想喝一杯茶)7.They said _________they didn’t know where the books were______________________.(他們不知道書在哪兒)

      8.A: Shall we go out for a drink, Mary? B: I’m afraid I can’t, Bill.________ I’m having the TV repaired now_______________.(我正在讓人幫我修電視呢。)

      9.Peter, you need to___have your hair cut___________.(該理發(fā)了)

      10._____I’ve had the website changed______________________.(我已經(jīng)請人修改了網(wǎng)站。)Now it’s much better.11.Which is ___the best football team_______________(最好的足球隊)in the world? 12.Soccer is one of ______the most dangerous sports_____________(最危險的體育活動)in the world.13.If my brother calls, ___________tell him to meet me at six/6________________________.(告訴他六點鐘和我見面。)

      14.A: What shall we do this evening? B: ________Let’s go out for a meal / Let’s eat out_________________.(我們出去吃頓飯吧。)15.A: John didn’t come to the party yesterday.Where did he go? B: He _________could / might have gone _____________(可能去)to visit his parents in Bath.16.A: I put a folder here.Where is it now?

      B: I don’t know.There isn’t any folder here.You __must have put it____(一定是把它放在)somewhere else.17.A: Who is playing the Irish music? B: It must be Dave.A: No, ___it can’t be him______________(不可能是他).It must be Paul, who is really keen on Irish music.18.A: Would you like to order now?

      B: __Salad for me, please/ I’d like a salad, please__________(我要份沙拉。).19.A: Where is Jack? B: He is over there._He is in blue jeans_________.(穿藍色牛仔褲的。)20.A: We have plenty of time before the film.We ____could/can have something to eat ______(可以吃點兒東西)after the film or go to a pub.B: Sounds great.21.________This is a very interesting film__________________(這是部非常有意思的電影), but it’s not a film to watch before bedtime!

      22.These shoes ______are too big___________________(太大了).I need to get them changed.23.A: Where is Richard? B: He is over there.____He is wearing a green shirt____________.(他穿著一件綠色的襯衫)24.My mother said she didn’t know where the books were..(她不知道書在哪兒)25.__I’d rather________(我恐怕)I don’t know where the books are.26._I’m afraid _________(我寧愿)stay at home watching TV.27.I’m late, ____aren’t I________(是不是)? 28.____I used to like singing_________________(我曾經(jīng)很喜歡唱歌), but I don’t sing anymore.29._____Because it was late___________________(因為時間晚了), we didn’t go to the film.30.The wall can be ______________either blue or red_________(或是藍色,或是紅色)31._________I would buy a car_______________(我就會買一輛車)if I won the lottery.32.When I see her, _______I’ll tell her about her brother______________(我會告訴她有關她弟弟的事情).33._____________We’ve known to each other________________(我們就互相認識了)since we went to school.34.He _____He didn’t use to smoke________________(過去不常吸煙), but he does now.35.I ____________I didn’t get up______________(才起床)until 11 this morning.36.A: ___________Are you getting on well with your classmates______________________?(你和你的同學關系好嗎?)B: Yes, very well.We are like a family.37.Let’s go and watch a football game, ____shall we_______?(好嗎?)

      38.She said ________she used to live here_______________________.(她曾經(jīng)住在這里)39.Harry Potter is the film ______I like best____________________(我最喜歡的).40.This T-shirt is mine and ____that one is yours_____________________(那件是你的).41.A: Where is Richard? B: He is over there._____________He is in a red T-shirt._____________________.(他穿著一件紅色的T恤衫。)42.A: ____Shall we have something to eat _____________________________(吃點兒東西好嗎)

      before we watch the film? B: Sounds great.I know a very nice restaurant close to the cinema.43.A: I can’t find my bag.Have you seen it?

      B: No.You __must have put it________________________(一定是把它放在)behind the door.44.A: How shall I get to the post office? B: You can go there _____either by bus or by subway________________________(可以坐公共汽車,也可以坐地鐵)

      45._______ Because of the rain________________________(因為下雨), we didn’t go to the film.46.You can wear _____either T-shirt or shirt____________________(或者是T恤衫,或者是襯衫)to the party.47.Mary said that __________she wanted to buy a book_________________.(她想去買本書)48.A: Do you ever do any exercise?

      B: ___I used to play tennis_______________,(我以前一直打網(wǎng)球)but I haven’t lately.49.She’s your girlfriend, __isn’t she___________?(是不是)

      50.My computer isn’t working.I need to ____have it repaired________________.(讓人幫忙修一修)翻譯:英譯漢

      1.I didn’t get up until 11.30 this morning.我今天上午十一點半才起床

      2.Football is the most popular sport in the world.足球是世界上最流行的體育運動。3.I need to be at the airport by 6.00 o’clock.我得在六點前到達機場。

      4.I’ve never been to Greece, and I’d love to go there.我從沒去過希臘,我很想去那兒。5.We’ve got enough money to hire extra staff.我們有足夠的錢額外雇用員工

      6.They lived in a village north of London.他們住在倫敦北邊的一個村子里。

      7.I’ve played table tennis a lot, but I’ve never tried tennis.我乒乓球打得很多,網(wǎng)球卻從未打過。

      8.I must have left the camera in the shop.我一定是將相機丟在了商店里。

      9.Polly(波莉)is worried about her lack of experience.波莉擔心自己缺乏經(jīng)驗。10.If I won the lottery, I’d buy a flat.如果我中了彩票,我就買一套公寓。11.The hotel is surrounded by fields and woods.飯店四周田野樹林環(huán)繞。12.The bride was dressed in a long white dress.新娘穿著白色的長裙。

      13.The window was smashed and the lock on the front door is broken.窗戶給砸了,前門的鎖也被弄壞了。

      14.My dad used to be a farmer and so did my grandfather.我爸爸從前是農(nóng)夫,我爺爺也是。15.It would be great to see you to catch up on all our news.到時見了面咱們把這些日子發(fā)生的事好好聊一聊,會多開心啊。

      16.He came across an old violin at his aunt’s house.他在他姑(姨)媽家偶然發(fā)現(xiàn)了一把舊提琴。

      17.I must get some slides made.我必須(讓人)做一些幻燈片。

      18.I’ve got the same sense of humour as my mum.我和我媽媽一樣,有幽默感。19.While she was waiting, her phone rang.她正在等待的時候,電話鈴響了。

      20.The new suitcase which Xiaoyan(曉燕)got yesterday is full already.曉燕昨天新買的箱子已經(jīng)裝滿了。

      21.He studies in a university west of Beijing.他在北京西邊的一所大學學習。

      22.He came across an old painting at his friend’s house.他在他朋友家中偶然發(fā)現(xiàn)一幅古畫。23.I had the windows cleaned yesterday.我昨天叫人把窗戶擦干凈了

      24.He used to play basketball every Sunday.他過去每個禮拜天都打籃球。

      25.She would buy a large house if she won the lottery.如果中了彩票,她會買一幢大房子。26.The flat was in a bit of mess.這套公寓有點亂。

      27.Both of the boys are good at singing.這兩個男孩都擅長唱歌。28.They enjoyed themselves at the party.他們在聚會上玩得很開心。

      29.She doesn’t like swimming and neither does her sister.她不喜歡游泳,她妹妹也是。30.I’ve been learning English for three years.我學習英語已經(jīng)三年了 31.I didn’t have breakfast this morning.我今天早上沒吃早飯。

      32.We needed to have the website redesigned.我們需要請人重新設計網(wǎng)站。33.I’ve asked John to check the computer.我已經(jīng)要求約翰去檢查電腦了。34.It would be great to see you again.能再見到你那該多好啊。35.He got on well with his sister.他和他的姐姐關系很好。

      36.He pointed out that she needed a better violin.他指出她需要一把更好的小提琴。37.They walked slowly along the road.他們沿著這條路慢慢走。

      38.She borrowed the book and gave it back on Monday.她借了這本書,禮拜一就還掉了。39.I’m in a meeting until 1.00.我開會開到一點。

      40.Although it is very enjoyable, the film is too long.盡管這部電影很有趣,但是太長了。41.Sandy is wearing a long, black, silk dress.桑迪穿著一件黑色的長絲綢裙子。42.I need to be at the airport by 6.00 o’clock.我需要在6點之前到達機場。43.I must have left the camera in a shop.我肯定是把相機丟在了商店里。

      44.The accounts, which are in a bit of a mess, have to be ready for next month.帳目現(xiàn)在有點亂,必須要在下個月清理好。

      45.We have enough money to improve the website.我們有足夠的錢改進網(wǎng)站。46.Do you take after your mother or father? 你像你的母親還是父親。

      47.I have to move out of my room on Friday because Franco has got another tenant.我不得不在周五搬出房間因為弗蘭克找了另外一個房客。

      48.One of the biggest sporting events in the world is the Olympic Games.奧運會是世界上最大的體育賽事之一

      第五篇:電大企業(yè)營銷策劃期末考試

      名詞

      1.營銷策劃是指在對企業(yè)內(nèi)外部環(huán)境予以準確分析,并有效運用經(jīng)營資源的基礎上,對一定時間內(nèi)的企業(yè)營銷活動的行為方針、目標、戰(zhàn)略以及實施方案與具體措施進行設計和計劃。2.辯證營銷是在企業(yè)制定營銷戰(zhàn)略和策略的過程中,始終以辯證的思想作指導,來推動營銷事業(yè)的發(fā)展和前進的一種經(jīng)營哲學。

      3.逆向思維是指人們的思維循著事物的結果而逆向追溯事物發(fā)生的本源的思維方式。

      4.形象思維是創(chuàng)意者依據(jù)現(xiàn)實生活中的各種現(xiàn)象加以選擇、分析、綜合,然后進行藝術塑造的思維方式。

      5.公共關系是一種獨特的管理職能。它幫助一個組織和公眾之間建立和保持相互溝通、了解、接受與合作的渠道,參與問題和糾紛的處理,將公眾的意見傳達給管理部門并作出反應,明確與加強為公眾利益服務的管理責任,它還建立監(jiān)視預警系統(tǒng),幫助管理部門預先做好應變準備,與社會動向保持一致并有效地加以利用,它用調(diào)查研究和正確并合乎道德的溝通技術作為主要工具。6.公關策劃是公關人員通過對社會公眾進行系統(tǒng)分析,利用所掌握的知識和手段對公共關系的整體活動及其所采用的戰(zhàn)略、策略的運籌規(guī)劃。

      7.企業(yè)整體形象系統(tǒng)或企業(yè)識別系統(tǒng)(CIS),即一個企業(yè)區(qū)別于其他企業(yè)的標志和特征,它是企業(yè)在社會公眾心目中占據(jù)的特定位置和確立的獨特形象。

      8.企業(yè)的理念識別系統(tǒng)(MIS)包括:企業(yè)的經(jīng)營方向、經(jīng)營思想、經(jīng)營作風、進取精神和風險意識等。

      9.倉儲式商場是一種無虛飾、價格低廉而服務有限的銷售形式。

      10.連鎖經(jīng)營制度是依據(jù)社會化大生產(chǎn)原理,結合商業(yè)特點并加以運用,以實現(xiàn)在專業(yè)分工基礎上的系統(tǒng)化和規(guī)?;_到規(guī)模效益與靈活方便的統(tǒng)一的經(jīng)營制度。

      11.直復營銷是指一種為了在任何地方生產(chǎn)可度量的反應和達成交易而使用一種或多種廣告媒體的互相作用的市場營銷體系。

      12.親族商標策略或稱同一商標策略,企業(yè)將生產(chǎn)經(jīng)營的各種產(chǎn)品都以同一種商標進入市場,這種策略適于價格、品質(zhì)、目標市場大致相似的產(chǎn)品。問答

      1、營銷策劃的類型

      (1)按策劃目標的層次分為:戰(zhàn)略策劃與策略策劃

      (2)按策劃作用時間的長短劃分為:過程策劃、階段策劃、隨機策劃

      (3)按策劃的組成部分分為:企業(yè)形象策劃、企業(yè)營銷組合策劃、產(chǎn)品服務開發(fā)策劃、市場拓展策劃、營銷診斷策劃等。

      2、知識營銷理念從哪些方面指導企業(yè)的營銷行為?

      (1)促使企業(yè)認識知識是資本,不只是一般資本,而且是主導資本,知識不僅是生產(chǎn)力中最活躍的要素,而且是最重要的要素,知識的生產(chǎn)和再生產(chǎn)成為企業(yè)生產(chǎn)活動和營銷活動的核心,因而要重視知識、重視科研、重視教育、重視人才。(2)促使企業(yè)認識知識經(jīng)濟導致的社會分工(3)促使企業(yè)全面調(diào)整營銷活動的各個環(huán)節(jié)

      (4)促使企業(yè)認識到要全面實施管理方式和管理手段的創(chuàng)新。

      3、企業(yè)營銷理念的多側(cè)面出新(1)企業(yè)營銷的主輔業(yè)理念存在差異

      (2)企業(yè)營銷的不同階段、企業(yè)成長的不同時期理念存在著差異(3)產(chǎn)品生命周期的不同階段及長短也影響著營銷理念

      (4)企業(yè)營銷活動是一個系統(tǒng),它的不同子系統(tǒng)在運行過程中具有不同特點,企業(yè)對這些各具特色的子系統(tǒng)也會有針對性的理念。

      4、代理商的特點

      (1)代理商具有法人地位,是獨立經(jīng)營的商業(yè)組織,并與制造商有長期、固定的關系(2)代理商在指定的銷售區(qū)域內(nèi)只能銷售其代理的商品,不能銷售其他有競爭性的商品(3)代理商要嚴格執(zhí)行制造商的商品定價

      (4)代理商按銷售額或采購額的固定百分比提取傭金

      (5)代理商對它所代理銷售或采購的商品一般不具有法律上的所有權。

      5、直復營銷的特征:

      (1)精確的目標顧客(2)人情味更濃(3)號召顧客立即反應(4)營銷戰(zhàn)略具有隱蔽性(5)可測性。

      6、倉儲式業(yè)態(tài)特征:

      (1)價格低廉(2)實行會員制(3)實行連鎖化經(jīng)營(4)精選暢銷商品(質(zhì)量好、高速流轉(zhuǎn)、搶先經(jīng)營新商品)。

      7、企業(yè)進行產(chǎn)品推廣的進攻策略

      (1)產(chǎn)品推廣采取的進攻策略是由市場競爭的形勢決定的(2)產(chǎn)品推廣采取進攻策略是由名牌固有的特性決定的(3)產(chǎn)品推廣的進攻策略是多種多樣的,要依據(jù)市場的狀況靈活運用(4)增強企業(yè)活力,發(fā)展壯大的需要

      8、連鎖經(jīng)營具有的優(yōu)勢(連鎖制創(chuàng)造規(guī)模效益的機理)

      (1)連鎖店具有大批量低價格購買優(yōu)勢(2)連鎖經(jīng)營可以使企業(yè)大規(guī)??焖侔l(fā)展(3)連鎖經(jīng)營可以節(jié)省廣告費用、擴大廣告效益(4)連鎖經(jīng)營可以節(jié)約大量流通費用

      9、融資方式

      (1)內(nèi)源融資和外源融資

      內(nèi)源融資是企業(yè)不斷將自身的留存收益和折舊轉(zhuǎn)化為投資的過程,也是企業(yè)挖掘內(nèi)部資金潛力,提高內(nèi)部資金使用效率的過程。

      外源融資是企業(yè)在承諾一定的收益回報的條件下,融入其他經(jīng)濟主體的資金,使之轉(zhuǎn)化為自身投資的過程。

      (2)直接融資和間接融資

      直接融資是企業(yè)不通過任何金融中介,采用出售自身的有價證券(股票、企業(yè)債券)的形式,在資本市場上融取所需資金的方式。具有規(guī)模性、穩(wěn)定性、高成本性的特點。

      間接融資是企業(yè)通過金融機構充當信用媒介,間接性融入所需資金的融資方式。具有局限性、短期性、低成本性的特點。多選

      1、聯(lián)想類比法包括的主要類型有:(ABCD)

      A直接類比B擬人類比C因果類比D結構類比E功能類比

      2、問卷設計的原則包括:(ABDE)

      A科學性原則B客觀性原則C效益性原則D簡便性原則E易分析性原則

      3、企業(yè)常用的SWOT分析法中,主要對以下哪些因素進行分析?(ABCD)

      A弱勢B優(yōu)勢C威脅D機會E效益

      1、全面營銷質(zhì)量包括的內(nèi)容是:(ABCDE)

      A質(zhì)量標準化的整體性B產(chǎn)品需求的適合性C產(chǎn)品質(zhì)量的協(xié)調(diào)性D產(chǎn)品質(zhì)量的競爭性E產(chǎn)品質(zhì)量的動態(tài)性

      2、有形資產(chǎn)營運的具體方式中包括:(ACDE)

      A資產(chǎn)租賃B名牌運作C企業(yè)收購與兼并D嫁接改造E剝離輔體

      3、產(chǎn)品推廣的支持系統(tǒng)包括:(ABCD)

      A創(chuàng)新機制系統(tǒng)B激勵機制系統(tǒng)C保障機制系統(tǒng)D宣傳機制系統(tǒng)E競爭機制系統(tǒng)

      1、連鎖制的本質(zhì)特征的表現(xiàn)是:(ABCD)

      A經(jīng)營上的分工原則B管理上的3S原則C物流上的集中配送D信息上的網(wǎng)絡化E渠道上的多種選擇

      2、公關策劃遵循的原則是:(ABCDE)

      A求實原則B創(chuàng)新原則C彈性原則D倫理道德原則E效益原則

      3、專題活動策劃的要求是:(ABCDE)

      A誠信可靠B 富有引力C新穎別致D影響力大E切實可行

      5、企業(yè)整體形象戰(zhàn)略的構成(ACE)

      A理念識別系統(tǒng)B感覺識別系統(tǒng)C行為識別系統(tǒng)D目標識別系統(tǒng)E視覺識別系統(tǒng)

      1、營銷策劃原理:整合原理、人本原理、差異原理、效益原理。

      2、企業(yè)入市應遵循的市場規(guī)律:時間節(jié)約規(guī)律、價值規(guī)律、供求規(guī)律、競爭規(guī)律。

      3、企業(yè)入市應遵循的市場原則:自愿讓渡原則、等價交換原則、公平競爭原則。

      4、市場營銷道德:自愿、公平、誠實、信用。

      5、營銷策劃后期調(diào)整包括兩個步驟:方案調(diào)整、反饋控制。

      6、電視廣告的優(yōu)勢:訴諸聽覺和視覺,廣告的沖擊力強;傳播快,時效性強;節(jié)目種類多,時間靈活;可以面對各階層訴求。不足:廣告制作費高;廣告瞬間即逝;節(jié)目插播廣告易招反感。單選

      1、企業(yè)形象策劃中對企業(yè)的發(fā)展歷史和生存現(xiàn)狀的認識屬于:(A)A 直觀思維B理論思維C 逆向思維D聯(lián)系思維

      2、人們在思維活動中,經(jīng)常依據(jù)一定的目標和傾向而進行的思維方式屬于:(C)A 形象思維B 聯(lián)系思維C傾向思維D直觀思維

      3、(C)是指人們的思維不是沿著一個特定的方向展開,而是不受任何限制地向四面八方任意展開的一種思維方式。

      A 理論思維B逆向思維 C發(fā)散思維 D形象思維

      1、紅桃K公司在注冊紅桃K商標的同時還注冊了紅桃A、黑桃K、紅心K等,這種商標注冊策略叫做:(D)

      A進攻注冊B搶先申請C按時續(xù)展D防御注冊

      1、創(chuàng)意經(jīng)濟效果事后測定可采用以下指標進行:經(jīng)濟收益額、成本利潤率、經(jīng)濟收益率。

      2、機會威脅分析:第一類業(yè)務是理想業(yè)務,機會多,威脅少,應著力發(fā)展。第二類業(yè)務是風險類業(yè)務,機會多,威脅多,應慎重考慮。第三類業(yè)務是成熟業(yè)務,機會少威脅也少,不適宜作為新加入者來開展這類業(yè)務。第四類業(yè)務是企業(yè)不愿意沾手的麻煩業(yè)務,機會少,威脅多。

      3、企業(yè)的SWOT綜合分析:擴張戰(zhàn)略,機會多威脅少;防衛(wèi)戰(zhàn)略,機會多于威脅;退出戰(zhàn)略,威脅多于機會,企業(yè)在市場競爭中處于劣勢;分散戰(zhàn)略,威脅多于機會,企業(yè)在市場競爭中處于優(yōu)勢。

      4、營銷策劃中期的主體部分包括三個重要步驟:方案設計、費用匡算、方案溝通。

      5、企業(yè)入市策劃中重點要解決以下問題:(1)擬銷產(chǎn)品的評估(2)擬進入的目標市場選擇(3)發(fā)現(xiàn)市場空缺(4)市場進入的營銷組合要素。

      6、無店鋪營銷的基本類型:(1)直復營銷(2)自動販賣(3)購物服務(4)直接銷售。

      7、無形資產(chǎn)營運方式:(1)專利權與非專利技術的有償轉(zhuǎn)讓(2)商標輸出與名牌運作(3)企業(yè)形象與聲譽的價值利用。

      8、商標使用策略:(1)親族商標策略(2)單一商標策略(3)更新商標策略(4)不變商標策略。填空

      1按營銷策劃起作用的時間長短可以把營銷策劃分為(過程策劃)、(階段策劃)和(隨機策劃)。2策劃業(yè)的行業(yè)特征是:(智能性與先進性)、(時效性與全程性)、(超脫性與社會性)、(全局性與多樣性)、和(人員素質(zhì)的重要性)。

      3企業(yè)滲透的信息傳播方向有三種:(策劃人員與企業(yè)管理人員之間的信息傳遞)、(策劃人員與企業(yè)員工之間的溝通)和(管理人員與企業(yè)員工之間的溝通)。

      4人的思維有理性狀態(tài)和非理性狀態(tài)之分,理性狀態(tài)是一種(思維受主體意識支配的有控)狀態(tài),非理性狀態(tài)是一種(無控)狀態(tài)。當人們的意識水平在有控和無控狀態(tài)擺動時,產(chǎn)生(靈感)幾率的可能性越大。

      5宏觀環(huán)境中包括:(經(jīng)濟因素)、(法律因素)、(人口因素)、(文化因素)、(自然因素)和(技術因素)。

      1企業(yè)入市必須遵循的基本市場原則是:(自愿讓渡原則)、(等價交換原則)和公平競爭原則。2市場進入能力主要體現(xiàn)在以下幾個方面(選擇突破口的能力)、(有效突破能力)、排除干擾和反排擠的能力。

      3商標注冊常用的主要策略是:(搶先申請)(按時續(xù)展)和(防御注冊)。

      4銷售渠道有兩種結構形態(tài),分別是(生活資料)商品結構形態(tài)和(生產(chǎn)資料)商品結構形態(tài)。5根據(jù)企業(yè)實際的經(jīng)營特征和資金需求狀況,可以選用的債務融資結構原則是:(中庸型融資原則)、(積極型融資原則)和(穩(wěn)健型融資原則)。

      6供應鏈管理的基本方法是:(快速反應策略)和(有效客戶反應策略)。

      1特許經(jīng)營方式的類型主要有:商品商標型特許、(經(jīng)營模式特許經(jīng)營)、(分支特許)和(轉(zhuǎn)換型特許)。

      2連鎖經(jīng)營的主要類型有(直營連鎖型)、(自愿連鎖型)和(合作連鎖型)。3決定廣告主題時必須考慮的主要因素是:(廣告策略)、(信息個性)和消費心理。

      4我國倉儲式業(yè)態(tài)的種類主要有(貨倉式連鎖商店)、(大型平價商場)和(小型貨倉商店)。

      1、營銷策劃涉及的企業(yè)發(fā)展戰(zhàn)略的主題有:市場開發(fā),市場拓展,產(chǎn)品開發(fā),企業(yè)入市,企業(yè)拓展,企業(yè)形象,跨國營銷。

      2、營銷策劃涉及的營銷策略主題有:營銷廣告,產(chǎn)品延伸,多品牌,包裝改進,商標設計,商標注冊,產(chǎn)品認證,渠道選擇,營銷方式選擇,商品定價調(diào)整。

      3、營銷能力指標。這類指標用來反映企業(yè)開展市場營銷活動的水平,包括市場份額、市場覆蓋地域、服務水平、價格效果、廣告效果和公共關系效果等。

      4、企業(yè)滲透的程序(1)策劃人員與企業(yè)管理人員之間的信息傳遞(2)策劃人員與企業(yè)員工之

      間的溝通(3)管理人員與企業(yè)員工之間的溝通。

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