第一篇：上海商圈 中英文對照

商圈研究||上海七大商業(yè)中心考察分析

銷售培訓(xùn) 2010-10-23 05:03:39 閱讀78 評論0 字號：大中小 訂閱

上海七大商業(yè)中心考察分析 離購物天堂差四步

國際上被廣泛認(rèn)可的國際購物天堂有9個(gè)：英國的倫敦、法國的巴黎、美國的紐約和舊金山、中國的香港、意大利的米蘭和羅馬、日本的東京、瑞士的蘇黎世。上海會不會是第10個(gè)？

在不久前結(jié)束的2001年上海商業(yè)工作會議上，上海提出了要建成國際購物天堂的計(jì)劃。但市商委有關(guān)負(fù)責(zé)人認(rèn)為：“國際購物天堂只是一種?民間?的說法，比如說香港、巴黎、倫敦、紐約，大家都已經(jīng)認(rèn)可了它們，但并沒有具體的量化標(biāo)準(zhǔn)。我們現(xiàn)在要做的就是一步步摸索，找到一條融合上海本地特色和國際先進(jìn)經(jīng)驗(yàn)的路子，來建設(shè)我們自己的國際購物天堂?！?/p>

上海財(cái)經(jīng)大學(xué)國際工商管理學(xué)院副院長、市政府商業(yè)決策咨詢專家陳信康認(rèn)為，上海要達(dá)到真正意義上的國際購物天堂，可能要15-20年的時(shí)間，到2006年，上海可以按照自己的標(biāo)準(zhǔn)，做到“國際化”的購物天堂。

不過，和記黃埔地產(chǎn)公司的副總經(jīng)理佘耀庭先生的看法卻具有一定的代表性。他對目前國際上公認(rèn)的九大購物天堂都進(jìn)行過考察。他認(rèn)為，上海離國際購物天堂的差距，在環(huán)境、品牌、價(jià)格和服務(wù)四個(gè)方面。從品牌上來講，國際上的一線品牌時(shí)裝在上海幾乎沒有成規(guī)模的分號；價(jià)格上更是處于劣勢，打折的機(jī)會非常少。

但是，佘耀庭對上海還是非?？春?，“根據(jù)我的經(jīng)驗(yàn)，如果在中國打造購物天堂，一定是上海?！彼e了個(gè)例子：現(xiàn)在購物天堂人均占有商業(yè)面積的指標(biāo)是1.2平方米，而上?，F(xiàn)在大約達(dá)到了0.93，已經(jīng)非常接近了。上海還有兩個(gè)有利條件就是購物旅游和自身品牌的打造，“購物天堂一定要商業(yè)旅游帶動(dòng)，靠本地消費(fèi)永遠(yuǎn)不可能，上海這方面的優(yōu)勢在全國獨(dú)一無二。”其次，上海附近有許多國內(nèi)知名的服裝廠，可以算是二線品牌，“不要小看二線品牌，日本的東京之所以被列為世界購物天堂之一，主要也是靠日本本土的二線品牌?！?/p>

目前上海有八個(gè)市級商業(yè)中心：俗稱“四街四城”，即淮海路、南京東路、南京西路、四川路；豫園商城、徐家匯商圈、新客站不夜城、八佰伴時(shí)代廣場。

There are eight commercial centre in Shanghai(four streets and four cities): Huaihai Road / Nanjing East Road / Nanjing West Road / Sichuan Road / Yuyuan / Xujiahui / New Passenger Station / Babaiban Time Square

在這八個(gè)市級商業(yè)中心中，記者選擇了淮海路、南京東路、南京西路、豫園商業(yè)區(qū)、徐家匯商城、浦東新上海商城（豫園商城和襄陽路服裝小商品市場由于其獨(dú)特的文化背景，單獨(dú)列出），以商品品種、業(yè)態(tài)分布、購物環(huán)境、交通條件為標(biāo)準(zhǔn)，進(jìn)行實(shí)地考察，評定星級。希望能為上海建設(shè)國際購物天堂提供一份有價(jià)值的參考。

一.淮海路：70年時(shí)尚T臺 Huaihai Road : Fashion T station of 70years

70年來，淮海路在上海商業(yè)中都占據(jù)了非常重要的地位。從30、40年代起，淮海路就引領(lǐng)著上海的時(shí)尚，直到今天，它仍然是上海最具時(shí)尚氣息，最高雅的一條商業(yè)文化街。Leading Fashion of Shanghai

The most fashionable and elegant street.淮海路東起人民路，西至凱旋路，全長6.8公里，分東、中、西三段，橫穿盧灣，徐匯兩區(qū)，商氣輻射黃浦，靜安等區(qū)。西起陜西南路，東至西藏南路，北至延安路高架，南至復(fù)興中路，長約2.2公里的淮海中路段，是以高雅著稱的上海主要中心商業(yè)街。隨著淮海中路商業(yè)功能的延伸，淮海中路路段已從“街”的概念向“街區(qū)”拓展，整個(gè)區(qū)域以淮海中路為軸線，東起西藏路，西到陜西路，北連金陵中路，金陵西路，長樂路，南接復(fù)興中路，面積3.5平方公里。據(jù)盧灣區(qū)商委吳荷生主任介紹，目前淮海路79.4%的消費(fèi)者在40歲以下，其中，男性占38%，女性占62%。這部分人一直是上海最時(shí)尚，也最注重品位的消費(fèi)者。79.4% of the customers with age under 40.38% male.62% female.商品品種 ★★★★

淮海路上商品品種不但豐富，還滿足了“購物天堂”一個(gè)最大的商品特點(diǎn)，就是可以滿足各個(gè)層次消費(fèi)者的需要。高檔商廈如淮海中路的巴黎春天益民百貨，淮海西路的美美百貨；中檔商廈有中段的百盛、太平洋百貨、華亭伊勢丹，低檔的有襄陽路市場。常去香港購物的余小姐認(rèn)為，之所以說香港是“購物天堂”，不僅是香港的商品多，還是因?yàn)樯唐返慕Y(jié)構(gòu)齊全，幾乎任何人都可以在香港買到他想買的東西。high-class shopping malls are “printemps”/“meimei”, mid-class shopping malls are “Parkson”/“Pacific”/ “estan”,low-class shopping malls are“xiangyang road”.就這點(diǎn)來說，上海的差距很大。我經(jīng)常在外面逛了一天，卻空手而歸。相比之下，更多人喜歡逛淮海路，就是因?yàn)榛春Ｂ返纳唐繁容^齊全。

百盛是一個(gè)以18－35歲年輕人為主要顧客群的商場。百盛30個(gè)大類的商品隨時(shí)尚潮流而動(dòng)，商品品牌、結(jié)構(gòu)處于不斷調(diào)整中。Parkson’s customers with age between 18 to 35.淮海路太平洋百貨是適合女士購物的商場，在這里女性品牌非常齊全。

購物環(huán)境 ★★★★

淮海路特有的海派風(fēng)情讓很多人喜歡在淮海路上休閑購物，特別是華燈初上，即使不買東西，徜徉在淮海路也能感受到陣陣時(shí)尚風(fēng)氣。

“新天地”的開發(fā)為淮海路營造了一個(gè)獨(dú)一無二的休閑“港灣”，這在整個(gè)上海也是少見的。在淮海路購物的消費(fèi)者，可能累了就會到“新天地”小憩，從而延長了消費(fèi)者在淮海路上的逗留時(shí)間，反過來又會進(jìn)一步刺激消費(fèi)。“新天地”的成功大大提高了淮海路地區(qū)的商業(yè)價(jià)值。

除了環(huán)境優(yōu)美，淮海路還解決了另一個(gè)頗讓消費(fèi)者頭疼的問題，就是再不用擔(dān)心無法解決“不時(shí)之需”。除了沿路商場和快餐店里的廁所，消費(fèi)者沿淮海路每步行10分鐘左右，便能找到一間公廁。一般指示牌設(shè)在路邊醒目的地方，而公廁則跟弄堂里的居民小區(qū)連在一起。

在淮海路的眾多商場中，百盛，太平洋百貨，華亭依勢丹是三家購物環(huán)境比較好的商場。記者看見，三家商場周圍都有各自泊車的地方，商場內(nèi)醒目處都有樓層指示牌。在大部分樓層都有供顧客使用的洗手間，商場內(nèi)有自動(dòng)取款機(jī)（太平洋百貨就有中國銀行、建設(shè)銀行、工商銀行三家銀行的取款機(jī)）。

服務(wù)水平★★★

百盛、太平洋百貨、華亭依勢丹都有投訴處，太平洋百貨專設(shè)貴賓廳負(fù)責(zé)投訴和售后服務(wù)，一般情況下，顧客不滿意可以退貨。太平洋百貨和百盛還配有應(yīng)急醫(yī)護(hù)室。

但三家商場在有些方面還不盡如人意。據(jù)記者觀察，三家商場的服務(wù)人員除“歡迎光臨……”用的是普通話外，第二句話基本用的是上海方言。英語的應(yīng)用也不普及，百盛每個(gè)樓層只設(shè)一個(gè)樓層管理員負(fù)責(zé)接待外國顧客，太平洋百貨也只有少數(shù)幾個(gè)客戶服務(wù)擔(dān)當(dāng)此任務(wù)，而依勢丹一樓的服務(wù)臺小姐則告訴記者，依勢丹沒有英語導(dǎo)購人員。在三家商場內(nèi)，由于工商管理部門的有關(guān)規(guī)定，商品標(biāo)價(jià)牌一律用中文標(biāo)識。相比之下，太平洋百貨在其他廣告牌，導(dǎo)購牌的中英文對照方面做的是最好的。三家商場的入口，除百盛有供殘疾人專用的通道（記者去的時(shí)候通道入口被展覽柜臺擋著），其余兩家均沒有此項(xiàng)服務(wù)。此外，三家打烊時(shí)間都在21：30至22：30之間，休業(yè)后至第二天開業(yè)期間沒有特別的顧客服務(wù)。

交通條件 ★★★★

淮海路交通便捷。東與上海南北交通主干道西藏南路相接，中與南北高架相交，淮海中路口有上（南向）下（北向）匝道；北越兩個(gè)街坊（約兩百米）與延安中路高架相望，近西藏南路有延安中路高架上（西向）下（東向）匝道；地鐵一號線穿梭于淮海路下，地面設(shè)有陜西南路、黃陂北路和常熟路站；途徑的公交車共有28條?？芍^空中（高架），地面（公交車和出租車），地下（地鐵）一應(yīng)俱全。

2月9日上午10時(shí)，記者來到淮海路，在淮海路陜西南路路口的車站等車。這個(gè)車站聚集了6、7條公交線路。記者注意到，在此車站的候車點(diǎn)，平均每分鐘都有一輛公交車靠站，不到一分鐘可等到一輛的士?；春Ｂ访仿房诘闹登诮痪嬖V記者，只要消費(fèi)者不遇上車輛高峰期，乘公交車用20－25分鐘，打的只需10分鐘就可以走完這七公里路程。乘地鐵會更快，只需7分鐘就能從常熟路到達(dá)位于黃坡南路站的太平洋百貨。

從陜西路以東至西藏南路，沿途的伊勢丹、新華聯(lián)、百盛、瑞安廣場、中環(huán)廣場、香港廣場，地下都可以泊車。其中百盛樓下有90個(gè)車位，國際購物中心有35個(gè)車位，瑞安廣場有800個(gè)車位，加上太平橋人工湖下的200個(gè)車位，在這一段泊車沒有太大的困難。相對之下，淮海路商圈西段由于商廈及寫字樓較少，泊車就相應(yīng)困難一點(diǎn)。

業(yè)態(tài)結(jié)構(gòu) ★★★

在淮海路商區(qū)3.5平方公里的范圍內(nèi)，它擁有百貨商廈、超級市場、專賣店、襄陽路的攤販?zhǔn)浇?jīng)營、新天地的休閑娛樂式消費(fèi)和自動(dòng)售貨機(jī)等在內(nèi)的無店鋪銷售。

百貨商廈占的比重最大。像百盛，新華聯(lián)，太平洋百貨這樣規(guī)模大，商品全，服務(wù)好的商場，淮海路有很多。它們以其獨(dú)特的魅力每天吸引著成千上萬的顧客來此消費(fèi)。

據(jù)盧灣區(qū)商委吳荷生主任介紹，目前有很多新型的業(yè)態(tài)關(guān)注淮海路，盧灣區(qū)商委有意引進(jìn)一些綜合性的小型都市購物中心，包括餐飲、休閑、服務(wù)的功能。加大品牌專賣店的力度，屆時(shí)，市民會看到一些國際知名品牌，在同一品牌的專賣店里，可能包括了服裝、飾品、鞋帽、皮具，甚至以其形象衍生出的系列玩具。

特色加分 欣賞上海美女

近百年來，淮海路影響了幾代上海人的時(shí)尚觀。1910～1920年，大批白俄來到上海，俄式風(fēng)情的商鋪如雨后春筍般涌現(xiàn)，淮海路被稱作“東方涅瓦大街”；十九世紀(jì)三十年代，由于商業(yè)圈中進(jìn)駐了不少法國僑民，法式商店蜂擁而起?；春Ｂ罚ó?dāng)時(shí)被稱作霞飛路）上隨處可見法國風(fēng)情的上海摩登女子；解放后，上海婦女用品商店成為最受上海女性青睞的商店，當(dāng)時(shí)各種面料的花陽傘，皮質(zhì)、草質(zhì)、布質(zhì)的各種包袋，款式不一的服飾，還有百雀靈、友誼牌雪花膏、蛤蜊油等化妝品在那里都有賣；1984年12月，上海第一家美容廳——露美美容廳出現(xiàn)在了淮海路、馬當(dāng)路口；90年代，淮海路上一條短短300米的小街華亭路成為上海時(shí)尚人士最熱衷去的地方；1993年，上海第一家百貨公司華亭伊勢丹在淮海路上開業(yè)；2000年，淮海路上出現(xiàn)了全上海最in的酒吧和咖啡吧。

幾乎所有上海時(shí)尚的源頭都可以從淮海路上找到，從這里走出去的女子，是上海最考究,最經(jīng)看的女子。

是否能夠引領(lǐng)時(shí)尚是“國際購物天堂”的一個(gè)重要標(biāo)準(zhǔn)，上海目前對國際時(shí)尚的影響力并不大，但如果上海的文化、時(shí)尚會出現(xiàn)一個(gè)中心發(fā)源地，那可能就是淮海路。

《i時(shí)代》建議

淮海路商業(yè)線拉得太長。記者從淮海路常熟路步行至西藏南路（中途不進(jìn)入商場）花了50分鐘，如果加上購物，很容易感到疲勞?；春Ｂ芬屓烁佑X得身在“天堂”，就一定要解決這個(gè)問題，將休閑和購物進(jìn)一步結(jié)合。

另一個(gè)問題是南北高架將淮海路一切為二，很多逛街的人走到成都路高架便不再往東走了，讓人有種割裂感。而黃陂路上的太平洋、時(shí)代廣場就被割裂在淮海路東端。

二.南京西路：五星級圍合“金三角”

南京西路從茂名路到靜安寺一段，由梅龍鎮(zhèn)廣場、中信泰富和恒隆廣場組成的上海商業(yè)“金三角”。這塊商業(yè)區(qū)的特點(diǎn)是中高檔消費(fèi)人群集中、購物環(huán)境良好。它憑借附近的高檔商務(wù)樓、五星級賓館、飯店帶來的人氣，初步形成了一個(gè)高檔消費(fèi)品的商區(qū)。

南京西路商業(yè)區(qū)有“金三角”之稱，因?yàn)檫@里以中高檔消費(fèi)為主，據(jù)恒隆廣場統(tǒng)計(jì)，其主流消費(fèi)群體以男性本土的企業(yè)單位主管級白領(lǐng)為主，年齡均在30－45歲之間；而港臺地區(qū)和日本消費(fèi)者的比例占了15%-20%；所有消費(fèi)中，信用卡消費(fèi)占80%，是上海所有商業(yè)街區(qū)中使用率最高的。

白領(lǐng)的日常消費(fèi)以及涉外人士的休閑消費(fèi)是這一商業(yè)區(qū)的主要特點(diǎn)。

商品品種 ★★

要想吸引客人，一個(gè)很重要的環(huán)節(jié)就是產(chǎn)品種類要齊全。梅龍鎮(zhèn)、中信泰富和恒隆廣場各自聲稱其商場內(nèi)的國際品牌都有上百種，其中恒隆廣場，僅一線品牌就有30種以上。但是這比起羅馬、香港等國際購物天堂還有很大的距離。Silver Shen小姐雖然身在上海，但是每到節(jié)假日就喜歡飛羅馬、香港、東京等地，每次回來都是大包小包的，她說，“上海購物，品牌雖然多，但是國際一線品牌還比較少。在羅馬的西班牙廣場有一條僅200米的購物街，這條街上全是國際一線品牌的專賣店，雖然總共加起來不過200家，但是只要人們聽到過的品牌這里都有。而且規(guī)格齊全，樣式都是當(dāng)年發(fā)布的新品。”據(jù)Silver介紹，每天西班牙廣場上都是人山人海，廠商為了保證人均購買率，對消費(fèi)者發(fā)號進(jìn)入，百萬富翁也不例外。事實(shí)上，西班牙廣場上?？康拿妻I車，80％的車主都是來這條街上購買國際品牌的。

施樂公司的張夢非先生去過很多國家，他對這條街的印象非常深刻，他分析說，“因?yàn)橐獯罄侨驎r(shí)尚發(fā)布的中心之一，這里的專賣店大都能在第一時(shí)間內(nèi)拿到全球最新的款式；這里全是三層樓的專賣店，所以尺寸齊全；再加上各品牌產(chǎn)品集中，人們可以一次性滿足購物需求，不用到處奔波尋找?！?/p>

購物環(huán)境 ★★★★

南京西路“金三角”的三大商廈人均占有商業(yè)面積上海最大。南京西路“金三角”在建立之初就非常注意這方面的問題，像恒隆廣場占地面積31,088平方米，加上樓層，實(shí)際面積共計(jì)211,000平方米，其中商場占地面積50,000平方米；而中信泰富商場的占地面積也達(dá)到了34,500平方米。這是建立國際購物天堂的一個(gè)重要指標(biāo)。其中恒隆廣場和中信泰富商場內(nèi)的人均占有商業(yè)面積都在1.5平方米以上，超過了國際上發(fā)達(dá)國家購物的人均占有商業(yè)面積1.2平方米的標(biāo)準(zhǔn)。

曾在澳大利亞獲得MBA學(xué)位的Cambal Wong小姐就非常喜歡在瑞士的蘇黎世和香港購物：“因?yàn)槲冶容^喜歡安靜，蘇黎世和香港大商場的購物空間非常大，可以安安心心地瀏覽，購買商品?！?/p>

在南京西路有兩家肯德基、一家麥當(dāng)勞、一家頂呱呱餐飲店，還有老字號的鎮(zhèn)江飯店和梅龍鎮(zhèn)酒家。而在三大商廈中都設(shè)有不同檔次的咖啡館。消費(fèi)者休閑、吃飯十分方便。

業(yè)態(tài)結(jié)構(gòu) ★★★

梅龍鎮(zhèn)、中信泰富、恒隆廣場各自的消費(fèi)群體非常明確，不會產(chǎn)生品牌競爭，這樣的結(jié)果就是消費(fèi)群體分流，各取所需，既避免了商場的重復(fù)投資，也減少了消費(fèi)者不必要的來回奔走。

南京西路“金三角”購物中心還包括從陜西路到茂名路之間的品牌專賣店。有一點(diǎn)像羅馬“西班牙廣場”的味道，可是國際品牌太少。

交通條件 ★★

梅龍鎮(zhèn)廣場離地鐵二號線最近，步行只需5分鐘，即使是稍遠(yuǎn)的恒隆廣場離地鐵二號線，也只有7分鐘的時(shí)間；三家商場附近共有20條工交線路到達(dá)。

對于乘坐轎車的消費(fèi)者來說，三家商場附近都有出租車?？奎c(diǎn)，并且擁有私人停車用的停車庫，停車庫最多的是中信泰富，共有380個(gè)車位；較少的梅龍鎮(zhèn)廣場也有200個(gè)左右的車位；而恒隆廣場計(jì)劃建造三層停車庫，現(xiàn)已建成兩層，二樓車庫有車位60個(gè)，一樓車庫有車為230個(gè)；除恒隆廣場二樓車庫停車費(fèi)為每小時(shí)10元外，其它都是每小時(shí)5元。

特色加分 殘疾人專用設(shè)施

這三家商場都有殘疾人通道，甚至有殘疾人專用廁所。所有指示牌都是中英文對照。

三家大商場都采取招租形式，他們不直接對營業(yè)員素質(zhì)和個(gè)體投訴負(fù)責(zé)。他們承擔(dān)的是“調(diào)解人的作用?！钡笊虖B都設(shè)有投訴部門。

中信泰富推廣部呂晴介紹：“出現(xiàn)問題，客戶習(xí)慣向我們投訴，這些投訴大多和服務(wù)員態(tài)度有關(guān)。我們作為物業(yè)單位，不能對服務(wù)員采取措施，所以我們都通過第三方（如消費(fèi)者協(xié)會）判定是非，然后提出解決方案。一般3天內(nèi)，我們都會給顧客一個(gè)滿意的答復(fù)?！?/p>

記者在采訪時(shí)注意到，三家商場的營業(yè)員都會簡單的外語。

《i時(shí)代》建議

“金三角”可聯(lián)合舉辦國際一流品牌的換季折扣、年終特賣場。使該區(qū)域成為節(jié)日的消費(fèi)好去處。

三.徐家匯：“天堂”里的廣場

徐家匯商圈以徐家匯廣場為中心，中心商業(yè)區(qū)包括西至宜山路，東至天平路，南到南丹路，北至廣元西路，面積1.1平方公里的范圍，輻射到東至楓林路，西至凱旋路，南至中山南路內(nèi)環(huán)線，北接淮海路的3.5平方公里的范圍，統(tǒng)稱為徐家匯商圈。

東方商廈、太平洋百貨、六百實(shí)業(yè)、匯金百貨、匯聯(lián)商廈、港匯廣場等大型商業(yè)企業(yè)以現(xiàn)代商業(yè)經(jīng)營為理念，在徐家匯廣場周圍形成了業(yè)態(tài)結(jié)構(gòu)豐富、特色鮮明、錯(cuò)位競爭、共存共榮的商業(yè)格局。

徐匯區(qū)商委主任彭光航認(rèn)為，商品品種是建設(shè)國際購物天堂的一個(gè)重要組成部分，上海在這方面和國際商業(yè)先進(jìn)城市差距還很大，甚至比國內(nèi)其它城市也有差距。比如沃爾瑪在深圳的超市，1萬平方米可以經(jīng)營8萬種商品，而上海的商場或超市一般只能做到4萬種。

商品品種 ★★★

徐家匯的幾大主題商廈，采取錯(cuò)位經(jīng)營，每個(gè)商廈經(jīng)營的商品定位各不相同。

東方商廈的商品品種有6萬多種，其中進(jìn)口、合資商品、國產(chǎn)商品各占三分之一。一線品牌占總商品的比例并不高，商場正著力于提升高檔品牌的比例。東方商廈一樓的品牌是整個(gè)商場最高檔的。

匯金百貨的主流消費(fèi)群以白領(lǐng)階層、職業(yè)女性為主，它的商品更講究品牌。包括了服飾、家居用品、家用電器等30多個(gè)商品大類，近五萬種商品。

除了八大定位各不相同的主題商廈，從徐家匯中心商圈延伸出去的華山路專賣店則定位在年輕的消費(fèi)者上，各種年輕人喜歡的品牌樣樣都有。

宜山路上的宜山建材家具城則逐步發(fā)展成為上海規(guī)模最大、經(jīng)營品種最齊全的建材家具集散地之一。

徐家匯商圈還有一個(gè)不能忽視的商品類型，就是數(shù)字技術(shù)產(chǎn)品。繼宏圖三胞、太平洋數(shù)碼廣場相繼開業(yè)后，日前微軟全球技術(shù)中心也入駐徐家匯，使徐家匯形成了“兩街一中心”的電腦大賣場。徐家匯商圈現(xiàn)在已形成南北兩條電腦街，北有廣元路慧谷電腦一條街，南有沿漕溪北路一字排開的太平洋電腦、百腦匯、太平洋數(shù)碼廣場、宏圖三胞南邊一條街。

購物環(huán)境 ★★★★

徐家匯商圈給人磅礴大氣的廣場感覺，幾個(gè)大商場各有特色，互為補(bǔ)充。

東方商廈商品結(jié)構(gòu)齊全，但柜臺的擺放仍嫌擁擠，平均柜臺之間的距離是1.5米。

港匯廣場則是一個(gè)購物中心。走上高高的臺階，進(jìn)入港匯，頗讓人有些購物前熱身的激動(dòng)。港匯非常大，建筑面積達(dá)13萬平方米，集購物，娛樂，休閑，餐飲，觀光于一體。近來，永樂院線進(jìn)駐港匯，賦予了這個(gè)購物中心的新功能。

匯金百貨則突破了傳統(tǒng)百貨一覽無余的布局格調(diào)，將歐美百貨的溫馨典雅與東方百貨的明快簡潔結(jié)合在一起，既考慮消費(fèi)者購物空間的自由度和隨意性，又注重日益多元化和個(gè)性化的消費(fèi)需求與習(xí)慣。

業(yè)態(tài)結(jié)構(gòu) ★★★★★

徐家匯商圈的業(yè)態(tài)很豐富，從傳統(tǒng)的百貨商場，到集休閑、購物與一體的購物中心；從超市到專賣店，這些不同的業(yè)態(tài)對于提升徐家匯商圈起到了積極的作用。

彭光航說，綜合百貨業(yè)是徐家匯商圈比較突出的業(yè)態(tài)，目前已有的幾大商場，如太平洋百貨、東方商廈、第六百貨商店等，實(shí)行錯(cuò)位經(jīng)營，各有特色。除此以外，營業(yè)面積達(dá)7萬平方米的港匯廣場屬于購物中心，是一種新型的，國際流行的業(yè)態(tài)。華聯(lián)吉買盛則是市中心少見的超市形態(tài)。

近年來，在徐家匯周邊還崛起了數(shù)條專業(yè)特色街。華山路開發(fā)了服裝專賣一條街，汾陽路有意打造成西洋音樂一條街。衡山路特色休閑街、宜山路建材家具街均被列入上海市的十條專業(yè)特色街。

交通條件 ★★★★

地鐵是徐家匯地區(qū)最方便的交通工具。太平洋百貨、東方商廈、港匯廣場、美羅城都可以從地鐵直接進(jìn)入，為顧客帶來了巨大的便利。

除了地鐵，徐家匯商圈內(nèi)的公交線路達(dá)30幾條，加上數(shù)10條社會專線，八萬人體育場的10條旅游專線和旅游集散地的幾十條通往外省市的旅游線路，徐家匯成為上海的交通樞紐。

停車難問題在徐家匯商圈并不突出。上海實(shí)業(yè)大廈、港匯廣場、匯金百貨都有地下停車庫。徐家匯商圈的停車面積達(dá)到10萬平方米。還有的商場可以憑在本商場購物憑證免費(fèi)泊車，只到商場里買一包餐巾紙，就獲得了免費(fèi)停車的權(quán)利。

特色加分 年入6.5億的梧桐大道

衡山路是整個(gè)徐匯區(qū)商圈，乃至整個(gè)上海，最能體現(xiàn)海派文化的一條馬路。目前衡山路及其相應(yīng)的支馬路上的商業(yè)網(wǎng)點(diǎn)共有167家，主營業(yè)態(tài)有酒吧、茶坊、餐飲、娛樂、美容、書畫等104家（經(jīng)營面積為30328.5平方米），其中衡山路主干道上有57家（經(jīng)營面積15788平方米）；相關(guān)業(yè)態(tài)有賓館、旅行社、服飾、銀行等63家。衡山路休閑娛樂街上商業(yè)網(wǎng)點(diǎn)的年?duì)I業(yè)額約在6.5億元。

《i時(shí)代》建議

徐家匯商圈商業(yè)繁榮，但商務(wù)的發(fā)展則落后于淮海路、南京西路及浦東新區(qū)，提升商務(wù)功能將會對徐家匯商圈有多種好處。高級寫字樓里的白領(lǐng)將會是商業(yè)和文化的引導(dǎo)者。

衡山路近來的風(fēng)頭漸被“新天地”搶去。如果衡山路不創(chuàng)新求變，恐怕會失去更多顧客。

四.八佰伴商圈：正在膨脹的巨大市場

浦東的購物商業(yè)圈是以浦東南路和張楊路為坐標(biāo)軸，由第一八佰伴新世紀(jì)商廈和時(shí)代廣場為中心構(gòu)成的。

商品品種 ★★

八佰伴以百貨為主，而時(shí)代廣場以時(shí)尚消費(fèi)為主。由于這一商區(qū)內(nèi)只有這兩家大型商場，所以國際品牌比較少，而以銷售國際品牌為主的時(shí)代廣場仍未完全定型。

購物環(huán)境 ★★

八佰伴商廈內(nèi)有72部電梯上下，每個(gè)電梯口又設(shè)有四部自動(dòng)扶梯錯(cuò)位上下，顧客只需找到電梯口，而無用考慮方向問題。并且可以一路上下，而不用上一層后再繞一圈去找另一頭往上的電梯。

雙數(shù)樓層以及9樓餐飲層設(shè)有男女廁所，拿女廁所來說，里面有八個(gè)洗手池，二十幾個(gè)廁位，并有專為殘疾人設(shè)計(jì)的廁位，但沒有手紙供應(yīng)。有趣的是，廁所外的走廊上，擺放了幾個(gè)原木色的長凳，作為顧客休息區(qū).每一個(gè)購物層都設(shè)有十余個(gè)收銀臺，但是可以受理信用卡支付的收銀臺，每層只有一兩個(gè)，由于信用卡支付比現(xiàn)金支付所需時(shí)間長，因而柜臺前有時(shí)會排起長隊(duì)。

與八佰伴一路之隔的時(shí)代廣場是浦東另一處購物焦點(diǎn)，定位高，但是顧客也相應(yīng)少許多。記者在門口數(shù)了一下，一分鐘內(nèi)只有11人出入。商廈內(nèi)靜悄悄的，沒有擾人的廣播音樂，倒有一股淡雅的香氣，時(shí)而夾雜著從STARBUCKS里飄出咖啡的特殊香味。

在這里逛街購物，吃飯問題很容易解決。八佰伴9樓就有一個(gè)美食廣場，各色小吃一應(yīng)俱全。這里也有年輕人喜歡的西餐，比如必勝客，季諾；時(shí)代廣場二樓則有日本的元祿壽司。

交通條件 ★★★★

超過30輛公交車停靠在八佰伴這一站，到陸家嘴、南京路、徐家匯，甚至到桃浦都很方便。張楊路有八車道寬，浦東南路六車道寬。也可以乘坐地鐵二號線到張楊路站，下車步行十分鐘即可到達(dá)。

開車來的顧客不用擔(dān)心車泊問題，在八佰伴地下?lián)碛卸?60多個(gè)車位的車庫，那兒是免費(fèi)的。

《i時(shí)代》建議

八佰伴附近商業(yè)辦公樓與居民區(qū)交錯(cuò)，建議開設(shè)大型超市和大賣場，以豐富該區(qū)域的商業(yè)業(yè)態(tài)結(jié)構(gòu)。

五.南京東路：邊走邊Shopping

南京東路是上海最古老的商業(yè)區(qū)，其中有歷年來銷售額排在上海商業(yè)前10名的市百一店、華聯(lián)商廈等。這一商業(yè)區(qū)的消費(fèi)群主要以中等偏下收入人群和外地來滬旅游觀光者為主。

以華聯(lián)商廈為例，其消費(fèi)人群主要以30－50歲的工薪階層為主，消費(fèi)方式以現(xiàn)金居多，信用卡消費(fèi)只占5％。

商品品種 ★★

南京東路雖然店鋪林立，但是很多消費(fèi)者都發(fā)現(xiàn)這里的商品品種非常少，曾經(jīng)號稱百貨具全的市百一店現(xiàn)在也被服裝占去了大部分的鋪面，某廣告公司的成先生就直言不諱地說，“我從不去南京東路買東西?！?/p>

購物環(huán)境 ★★★

南京東路購物最大的優(yōu)勢就是人車分流，逛街購物不受干擾。從西藏路到河南路是著名的步行街，游客累了，還可以乘坐游覽車穿梭其中。

但在每個(gè)商場內(nèi)部，情況并不那么讓人滿意，例如殘疾人進(jìn)入這些商場購物就比較麻煩，因?yàn)檫@里大部分的商場都沒設(shè)殘疾人通道。許多商廈采取召租的形式，于是商場對營業(yè)員的制約能力也比較薄弱。

記者碰到一北京游客蔣琳嘉，她說，來上海購物的第一站就是南京東路，可是她對這里的樓層規(guī)劃頗有微辭，“比如我想為男朋友買一個(gè)zippo打火機(jī)，可是置地廣場底樓香煙、煙具柜臺沒賣，爬了五層樓，才在六樓的男裝柜臺找到。”

業(yè)態(tài)結(jié)構(gòu) ★★★

南京東路步行街業(yè)態(tài)比較成熟，除了本身有百貨商店、食品店、各品牌專賣店、飲食店、賓館等以外，它有很廣的商業(yè)輻射力量，東及外灘、北到蘇州河、南到金陵東路。這其中就包括了超市、專賣店以及專業(yè)商品一條街。

價(jià)格優(yōu)惠 ★★

南京東路各大商場競爭激烈，瞄準(zhǔn)其主體消費(fèi)者，價(jià)格和過去相比更加平民化。其中置地廣場經(jīng)常有換季打折商品出售，但是其幅度和國外不可同日而語，而且大部分打折商品的樣式明顯過時(shí)或尺寸不全。

特色加分 2010賺世博會的錢

據(jù)悉，麥肯錫公司從去年3月開始，用16個(gè)星期對香榭麗舍、銀座、密歇根、牛津街等9 條國際著名商業(yè)街區(qū)考察后制定了一個(gè)方案：在2010年把南京路步行街建成具有世界級客流量、世界級商業(yè)收入和全球最知名的國際一流商業(yè)街。

《i 時(shí)代》建議

延長步行街至外灘，這樣可以發(fā)展南京東路從河南中路到外灘一帶的商業(yè)，同時(shí)可使消費(fèi)者從外灘旅游直接進(jìn)入到購物區(qū)。

六.襄陽路:配得上夏奈爾的街裝

上海有一個(gè)充滿了魅力和想象力的購物區(qū)——襄陽路服裝小商品市場。它的前身華亭路服裝一條街曾引導(dǎo)了一代上海人的時(shí)尚意識。2000年11月，華亭路拆遷，造就了今天的襄陽路市場。

香港名模琦琦這樣解釋她身上的搭配：最好的搭配就是：上身是世界頂級名牌Chanel的當(dāng)季新款，下身配從襄陽路淘來的“襄陽牌”服飾。

“淘”的樂趣，襄陽路最大的魅力所在，為慕名前往的外來人士津津樂道

Anne就職于某著名跨國廣告公司，她定期去香港、東京等地購物，但她仍然每月花大量時(shí)間在襄陽路里“淘金”。Anne說：“整個(gè)上海，我最喜歡去的地方就是襄陽路。雖然那里充斥著大量仿制、劣質(zhì)商品，但到那里去的人不會去計(jì)較商品的質(zhì)量怎么樣。我到那里去就是為了鍛煉自己的?眼力?和?殺傷力?（還價(jià)能力）。在襄陽路可以找到一些模仿國外新款服飾的衣服，花低價(jià)買到，很過癮。”

如果按照國際購物天堂的環(huán)境要求來衡量襄陽路，那它一定是不及格的。休息日大量購物者擁擠在襄陽路市場，走路都很成問題，人均購物面積連0.5平方米都不到。但它也代表了國際購物天堂中一個(gè)不可缺少的要素，就是有特色的購物區(qū)域。

然而，并非所有人都能適應(yīng)襄陽路的風(fēng)格。沈小姐就很少去襄陽路淘衣服，原因是她自認(rèn)為沒有過硬的眼力和還價(jià)能力。

“我有很多朋友都很熱衷于去襄陽路購物，我很羨慕她們，在這種地方可以花很少的錢買到價(jià)值很高的東西，這可以帶來一種成就感?！?/p>

2000年，華亭路拆遷讓這條路上的攤主和老顧客唏噓不已。今天，襄陽路市場令他們重新找到淘地?cái)傌浀摹耙恋閳@”。

類似襄陽路這樣的市場在任何一個(gè)國際購物天堂中都可以找到，在國外，它們被稱作“跳蚤市場”

Silver很喜歡在國外的跳蚤市場買東西，曾經(jīng)買過首飾、刺繡、杯墊，還買過一只用微波爐時(shí)戴的手套。

Silver認(rèn)為，國外的跳蚤市場和襄陽路最大的區(qū)別就是，在去襄陽路購物時(shí)，人們大概會知道去買什么樣的東西，比如說衣服，或是鞋。但去國外的跳蚤市場就絕對想象不出會在那里看到什么，會買什么，因?yàn)槟抢锏纳唐贩N類更多、更齊全，包括服裝、書、唱片、首飾、家居用品等。

“除了跳蚤市場，二手貨市場在國外也很盛行?！盨ilver說，“無論是衣服、唱片、書籍、家具，都可以在二手貨市場買到。

如果住在小城市，或是比較古老的酒店，就經(jīng)?？梢栽诟浇鸟R路上看到這類二手貨市場。我有個(gè)朋友住在國外，他就很習(xí)慣在二手貨市場買東西，象他家的家具和自行車都是從二手貨市場買來的。”

《i時(shí)代》建議

如果福州路的舊書店、虹橋路的古舊家具市場能夠搬到襄陽路，這里一定會吸引更多的老外。

七.豫園：經(jīng)常軋?zhí)慕侠箱?/p>

據(jù)上海市商委的最新數(shù)據(jù)表明，豫園集團(tuán)從1996年到2000年，銷售額從45.7億元上升到60億元；利潤由1.372億元增長到1.57億元。2001年，豫園集團(tuán)在所有區(qū)屬商業(yè)集團(tuán)零售額排名躍居第一位。

豫園商業(yè)區(qū)是在一種有江南氣息的歷史人文積淀上成長起來的。記者一進(jìn)入這一商業(yè)區(qū)，就感受到了這種古樸的韻味。

有專家把它歸為3大文化特色：

一是古樸典雅的建筑風(fēng)格，以明代建造的城隍廟、沉香閣（萬歷28年）、九曲橋和豫園（嘉靖年間）為中心，依照這一建筑風(fēng)格，這里先后建造了天裕樓、華寶樓、景容樓、悅賓樓、和豐樓；二是溫文爾雅的文人遺跡，如和豐樓前的楹聯(lián)；三是富有個(gè)性的行業(yè)風(fēng)情。這些文化氛圍非常適合全球消費(fèi)者的探詢民族風(fēng)情的心理。

但是，豫園商業(yè)區(qū)人均占有商業(yè)面積不足1平方米，遠(yuǎn)遠(yuǎn)低于國際上1.2平方米的標(biāo)準(zhǔn)。盡管大部分標(biāo)識牌都使用了中英文對照，但是英文翻譯的準(zhǔn)確度和表達(dá)規(guī)范度都比較差。除了大型的商店對營業(yè)員進(jìn)行過培訓(xùn)之外，這里大部分的個(gè)體攤販的服務(wù)規(guī)范都沒有和國際接軌。

從英國來上海留學(xué)的Kent，剛到上海來的時(shí)候，就好幾次被豫園個(gè)體商販拉住不放，他說：“服務(wù)員英文水平比較低，而由此產(chǎn)生的表達(dá)錯(cuò)誤很容易給我們國外消費(fèi)者造成誤會?！闭麄€(gè)豫園商業(yè)區(qū)廁所非常少，真正符合規(guī)范的只有在豫園內(nèi)的一個(gè)。

豫園商業(yè)區(qū)是上海最有特色、形成最早的商業(yè)區(qū)，包括城隍廟小商品批發(fā)市場，豫園風(fēng)景區(qū)，是以旅游資源為依托建立起來的商業(yè)區(qū)。除了百貨商店、民族特色小商品以外，區(qū)內(nèi)還有具有民族特色的茶館、西方休閑的咖啡廳（星巴克）、以及各式快餐。但是，對于這里極高的人流量來說，這些設(shè)施還太少，記者看到，在用餐時(shí)間，肯德基等飲食店消費(fèi)人群爆滿、而星巴克還有人端著咖啡在門外喝。

《i時(shí)代》建議

把整個(gè)商業(yè)區(qū)當(dāng)作一座商廈來統(tǒng)一規(guī)劃，設(shè)置顯著的特色店指引標(biāo)識。

多造幾個(gè)收費(fèi)便宜的“洗 手間”。

Study of seven commercial center of Shanghai shopping from the four-step difference Internationally widely recognized international shopping paradise of 9: London, England, France, Paris, New York and San Francisco, United States, China, Hong Kong, Milan and Rome, Italy, Japan, Tokyo, Zurich, Switzerland.Shanghai will not be the first of 10?

2001, recently concluded meeting of Shanghai commercial work, propose to Shanghai into an international shopping paradise of the plan.However, the responsible person Shishang Wei said: “international shopping paradise is only a 'civil' to say, for example, Hong Kong, Paris, London, New York, we have recognized them, but no specific quantitative criteria.We now step by step to do is to explore, to find a fusion of Shanghai international advanced experience of local characteristics and the road to building our own international shopping paradise.”

Shanghai University of Finance and Associate Dean of International Business Administration, the municipal government consultant Chen Xinkang business decisions that, to achieve a real sense of Shanghai's international shopping paradise, may be 15-20 years, by 2006, Shanghai, according to their own standard, so that “international” shopping paradise.However, Hutchison Whampoa Properties deputy general manager of the company's view of Mr.She Yaoting does have some representation.He recognized the current nine international shopping paradise has conducted inspection.He believes that Shanghai shopping from the international gap in the environment, brand, price and service in four areas.Speaking from the brand, international fashion brands on a large scale in Shanghai almost no semicolon;price is at a disadvantage, discounted the chance is very small.However, She Yaoting of Shanghai or very good, “according to my experience, if the Chinese to build a shopping paradise, it must be Shanghai.” He cited an example: Now shopping area per capita indicator is a business.2 square meters, and Shanghai are now about to reach the 0.93, has been very close.There are two advantages that Shanghai Shopping Tour and their own brand building, “business tourism shopping must be driven by local consumption never, Shanghai, the advantages of this kind in the country.” Second, there are many well-known near Shanghai the garment factories, can be regarded as second-tier brands, “Do not underestimate the second-tier brands, Tokyo, Japan is listed as the reason why one of the world's shopping paradise, is largely second-tier brands by the Japanese mainland.”

Currently, Shanghai has eight municipal business center: commonly known as “Fourth Street four city”, that is, Huaihai Road, Nanjing East Road, Nanjing West Road, Sichuan Road;Yuyuan Tourist Mart, Xujiahui shopping district, the station that never sleeps, Yaohan Times Square.The eight municipal business center, the reporter chose to Huaihai Road, Nanjing East Road, Nanjing West Road, the Yuyuan Garden commercial, Xujiahui Shopping Mall, Mall, Pudong New Shanghai(Yu Yuan Xiangyang clothing and small commodity market because of its unique cultural background , separately)to varieties of goods, format distribution, shopping environment, traffic conditions as a standard, field trips to assess the stars.Hope to build an international shopping paradise of Shanghai to provide a valuable reference.A.Huaihai Road: 70 years of Fashion T station

years, Huaihai Road in Shanghai, both in business takes an important position.From 30-40 years, the Huaihai Road in Shanghai to lead the fashion, even today, it is still the most fashionable Shanghai, the most elegant street of a business culture.Renmin Road, Huaihai Road, east, west Kaixuan, length 6.8 km, divided the eastern, central, and west section across the Luwan, Xuhui two districts, business gas radiation Huangpu, Jing'an districts.West Shaanxi Nan Road, east of Tibet Road, north to Yan'an Elevated Road, Fuxing Road south, about 2.2 km from Huaihai road, is known for elegant shopping streets in Shanghai a major center.Business functions as an extension of Huaihai Zhong Road, Huaihai Road section from the “street” concept to “block” to expand throughout the region to Huaihai Road as the axis, the east of Tibet Road, west to the Shaanxi Road, north of Nanking Road, Jinling West Road, Changle Road, south of Fuxing Zhong Lu, area 3.5 square kilometers.According to director of the Luwan Qushang Wei Wu He-sheng, currently 79 Huaihai Road.4% of the consumers in the 40 years of age, of which 38% of men, women account for 62%.These people have been Shanghai's most fashionable, most consumers focus on quality.★ ★ ★ ★ varieties of goods

Huaihai Road is not only a rich variety of goods, but also to satisfy the “shopping paradise”, one of the greatest characteristics of the commodity, that is, at all levels to meet the needs of consumers.High-end commercial buildings such as the Paris spring Yiminbaihuo Huaihai Zhong Road, Huaihai Road, the Maison;mid-range commercial with the middle section of Parkson, Pacific Department Store, Huating Isetan, Xiangyang market are low.Miss Yu often go shopping in Hong Kong that the reason that Hong Kong is a “shopping paradise”, not only is Hong Kong's goods and more, or because the structure of goods is complete, almost anyone can buy in Hong Kong, he wanted to buy.On this point, a great gap between Shanghai.I often visit for a day outside, but empty-handed.In contrast, more people like to browse Huaihai Road, Huaihai Road, the product is because relatively complete.Parkson is a 18-35 year-olds as the main customer base in the mall.Parkson 30 categories of goods with the fashion trend, product branding, the structure in a constant adjustment.Pacific Department Store, Huaihai Road shopping mall is suitable for lady, women brand here is very complete.Shopping environment ★ ★ ★ ★

Shanghai Huai Hai Lute some style to a lot of people like to shop on Huaihai road recreation, especially the lanterns, even if not to buy things, and wandering around Huaihai Road, you can feel the bursts of fashion culture.“New World” of development as the Huaihai Road, creating a unique leisure “Harbour”, which is rare in the whole of Shanghai.Huaihai Road shopping consumers may be tired, to the “New World” and rest, thus extending the consumers stay in the Huaihai Road, which in turn will further stimulate spending.“New World” has greatly enhanced the success of the commercial value of Huaihai Road area.In addition to a beautiful environment, Huaihai Road, also addresses another problem quite a headache for consumers, that is, then do not worry about not solve the “rainy day.” In addition to shopping malls and fast food restaurants along the toilet, consumers walk along the river every 10 minutes by sea will be able to find a public toilet.General signs prominently located at the roadside where the toilet is a residential area with the alley together.In many shopping malls in Huaihai Road, Parkson, Pacific Department Store, according to potential Huating Dan is a better shopping environment of three shopping malls.The reporter saw the three shopping malls have their own parking around the place, shopping malls eye-catching signs at all floors.Most floors are for customers in the use of toilets, shopping malls with automatic teller machines(Pacific Department Store have Bank of China, Construction Bank, Industrial and Commercial Bank ATM three banks).Level of service ★ ★ ★

Parkson, Pacific Department Store, Dan has a complaint according to potential Huating Department, Pacific Department Store is responsible for complaints and a dedicated VIP service, under normal circumstances, customers are not satisfied can return.Pacific Department Store and Parkson comes with emergency medical room.However, in some aspects of the three shopping malls are not satisfactory.According to reporter observed, the three service officers, other than shopping, “Welcome??”用的是普通話外，第二句話基本用的是上海方言。英語的應(yīng)用也不普及，百盛每個(gè)樓層只設(shè)一個(gè)樓層管理員負(fù)責(zé)接待外國顧客，太平洋百貨也只有少數(shù)幾個(gè)客戶服務(wù)擔(dān)當(dāng)此任務(wù)，而依勢丹一樓的服務(wù)臺小姐則告訴記者，依勢丹沒有英語導(dǎo)購人員。在三家商場內(nèi)，由于工商管理部門的有關(guān)規(guī)定，商品標(biāo)價(jià)牌一律用中文標(biāo)識。相比之下，太平洋百貨在其他廣告牌，導(dǎo)購牌的中英文對照方面做的是最好的。三家商場的入口，除百盛有供殘疾人專用的通道（記者去的時(shí)候通道入口被展覽柜臺擋著），其余兩家均沒有此項(xiàng)服務(wù)。此外，三家打烊時(shí)間都在21：30至22：30之間，休業(yè)后至第二天開業(yè)期間沒有特別的顧客服務(wù)。

★ ★ ★ ★ traffic conditions

Huaihai Road, convenient traffic.North-south trunk road east of Tibet Road Shanghai phase, elevated intersection with the north and south, Huaihai road crossings on the(south)under the(north)ramp;North Vietnamese two residents(about two meters)and the Yan'an Elevated Road, the sea, Yan'an Road, near Tibet, has elevated the South(west)under the(east)ramp;subway shuttle on Huaihai Road, the ground has Shaanxi Nan Road, Huang Pi North Road and Changshu Road Station;way to the bus Total 28.Can be described as air(elevated), ground(bus and taxi)and underground(subway)readily available.At 10:00 on February 9, reporters came to Huaihai Road, Huaihai Road, Shaanxi Road intersection in the bus stop.This station brings together bus lines 6,7.Reporter noted that the waiting point at this station an average of every minute by a bus station, less than a minute until a taxi.Maoming Road at the junction of Huaihai Road traffic police on duty told reporters, as long as consumers do not encounter traffic peak, 20-25 minutes by bus, playing in only 10 minutes to finish the seven km away.MTR will be faster, just 7 minutes from Changshu Road arrived at South Station Huangpo Pacific Department Store.Tibet Shaanxi Road to the east from the South, along the Isetan, New Hualian, Parkson, Shui On Plaza, Central Plaza, Hong Kong Plaza, underground parking can be.Parkson downstairs where 90 parking spaces, the international shopping center, 35 parking spaces, Shui On Plaza 800 parking spaces, plus the next Taipingqiao Lake 200 parking spaces, parking in this section is not much difficulty.In contrast, the western part of the Huaihai Road shopping district less commercial and office buildings, parking difficulties to the appropriate point.Industry structure ★ ★ ★

Huaihai Road commercial district in the 3.The extent of 5 square kilometers, it has a commercial department stores, supermarkets, shops, street vendors-run Xiangyang Lu, Xintiandi entertainment-style consumption and vending machines, etc., non-store sales.Department stores accounted for the largest proportion of commercial buildings.Like Parkson, New Hualian, the Pacific Department Store so that large-scale, full of goods, services, good shopping, Huaihai Road, are many.Their unique charm attracts tens of thousands of customers every day to the consumer.According to Luwan Qushang Wei Wu He-sheng, director, at present there are a lot of concern about the new format Huaihai Road, Luwan Qu Shangwei intends to introduce a small number of integrated urban shopping centers, including catering, leisure and service functions.Efforts to increase brand stores, then, the public will see some famous international brands, in the same brand of store, may include clothing, accessories, footwear, leather goods, and even its image derived from a series of toys.Shanghai features plus enjoy the beauty

近百年來，淮海路影響了幾代上海人的時(shí)尚觀。1910～1920年，大批白俄來到上海，俄式風(fēng)情的商鋪如雨后春筍般涌現(xiàn)，淮海路被稱作“東方涅瓦大街”；十九世紀(jì)三十年代，由于商業(yè)圈中進(jìn)駐了不少法國僑民，法式商店蜂擁而起?；春Ｂ罚ó?dāng)時(shí)被稱作霞飛路）上隨處可見法國風(fēng)情的上海摩登女子；解放后，上海婦女用品商店成為最受上海女性青睞的商店，當(dāng)時(shí)各種面料的花陽傘，皮質(zhì)、草質(zhì)、布質(zhì)的各種包袋，款式不一的服飾，還有百雀靈、友誼牌雪花膏、蛤蜊油等化妝品在那里都有賣；1984年12月，上海第一家美容廳——露美美容廳出現(xiàn)在了淮海路、馬當(dāng)路口；90年代，淮海路上一條短短300米的小街華亭路成為上海時(shí)尚人士最熱衷去的地方；1993年，上海第一家百貨公司華亭伊勢丹在淮海路上開業(yè)；2000年，淮海路上出現(xiàn)了全上海最in的酒吧和咖啡吧。

The source of almost all the Shanghai fashion from Huaihai Road can be found on the woman to go out from here, is Shanghai's most elegant, most by the look of the woman.It can lead the fashion is ”an international shopping paradise“, an important criterion, Shanghai has the influence on the international fashion is not large, but if the culture of Shanghai, the birthplace of fashion there will be a center, it may be Huaihai Road.”I era“ proposal

Huaihai Road commercial lines stretched too thin.Changshu Road, Huaihai Road, a reporter from the walk to the Tibet Road(half-way to shopping centers)took 50 minutes, if coupled with shopping, it is easy to feel tired.Huaihai Road, to make people feel more are in ”heaven“, it is necessary to solve this problem, further integration of leisure and shopping.Another problem is that all the North-South elevated to Huaihai Road in two, many people go shopping in Chengdu Road Viaduct will no longer go east, and people feel a kind of fragmented.The Pacific Huangpi way, Times Square on Huaihai Road in the east end is separated.II.Nanjing West Road: five-star enclosed ”Golden Triangle“

Maoming Road to Nanjing West Road, Jing'an Temple from the section by the Westgate Mall, Citic Pacific and Hang Lung Plaza Shanghai composed of commercial ”Golden Triangle.“ This business district is characterized by a focus on high-end consumer groups, a good shopping environment.With its high-end commercial buildings near the five-star hotels, restaurants bring popularity, the initial formation of a high-end consumer goods business district.Nanjing West Road business district has the ”Golden Triangle,“ said the high-end consumer because there is in the main, Hang Lung Plaza, according to statistics, the mainstream consumer groups male head of local-level white-collar-based enterprises, aged 30-45 years were between;and Hong Kong and Taiwan and Japan, the proportion of consumers 15%-20%;all the consumption, credit cards accounted for 80% of all commercial district of Shanghai is the highest utilization rate.The daily consumption of white-collar workers and foreign persons of leisure consumption is the main features of the business district.★ ★ varieties of goods

要想吸引客人，一個(gè)很重要的環(huán)節(jié)就是產(chǎn)品種類要齊全。梅龍鎮(zhèn)、中信泰富和恒隆廣場各自聲稱其商場內(nèi)的國際品牌都有上百種，其中恒隆廣場，僅一線品牌就有30種以上。但是這比起羅馬、香港等國際購物天堂還有很大的距離。Silver Shen小姐雖然身在上海，但是每到節(jié)假日就喜歡飛羅馬、香港、東京等地，每次回來都是大包小包的，她說，“上海購物，品牌雖然多，但是國際一線品牌還比較少。在羅馬的西班牙廣場有一條僅200米的購物街，這條街上全是國際一線品牌的專賣店，雖然總共加起來不過200家，但是只要人們聽到過的品牌這里都有。而且規(guī)格齊全，樣式都是當(dāng)年發(fā)布的新品。”據(jù)Silver介紹，每天西班牙廣場上都是人山人海，廠商為了保證人均購買率，對消費(fèi)者發(fā)號進(jìn)入，百萬富翁也不例外。事實(shí)上，西班牙廣場上停靠的名牌轎車，80％的車主都是來這條街上購買國際品牌的。

Xerox's Mr.Zhang Mengfei been to many countries, he took a very deep impression on the street, his analysis, ”because Italy is the world's fashion center, where the store most of them can get the first time the latest global styles;where all three floors of the store, so the full size;coupled with the brand product concentration, time to meet the shopping needs of people can, do not run around looking everywhere.“

Shopping environment ★ ★ ★ ★

Nanjing West Road, the ”Golden Triangle“ of three commercial buildings in Shanghai's largest commercial space per capita.Nanjing West Road, the ”Golden Triangle“ in the beginning of the establishment to pay attention to this problem is, as an area of 31,088 square meters of Hang Lung Plaza, with floor, the actual total area of 211,000 square meters, which covers an area of 50,000 square meters of shopping malls;and CITIC Pacific area malls also reached 34,500 square meters.This is an international shopping paradise is an important indicator.Hang Lung Plaza and the CITIC Pacific in which the per capita share of shopping in a commercial area.More than 5 square meters, more than the developed countries in international commercial shopping area per capita 1.2 square meters of the standard.MBA degree obtained in Australia, the Cambal Wong very much like Miss Zurich in Switzerland and Hong Kong Shopping: ”Because I prefer a quiet, Zurich and Hong Kong shopping mall space is very large, you can browse in peace heart heart, to buy goods.“

There are two in Nanjing West Road, KFC, a McDonald's, a first-rate restaurants, as well as old Westgate Hotel and Restaurant in Zhenjiang.Both in the commercial with the three different grades of coffee shop.Consumer leisure, food is very convenient.Industry structure ★ ★ ★

Westgate, Citic Pacific, Hang Lung Plaza respective consumer groups is very clear, no brand competition, the result is that consumer groups such diversion, what they need, both to avoid duplication of investment in shopping malls, consumers have reduced unnecessary running back and forth.Nanjing West Road, the ”Golden Triangle“ shopping center also includes from Maoming Road between Shaanxi Road to the brand stores.A bit like Rome, ”Spanish Square“ flavor, but too few international brand.★ ★ traffic conditions

Westgate Mall, Metro line from the recent 5-minute walk, even at some distance from the Metro Line Hang Lung Plaza, and only 7 minutes;three nearby shopping centers to reach a total of 20 industrial and communications lines.For consumers who take the car, the three are taxi stops near the mall, and has private parking with the parking garage, parking garage is the most CITIC Pacific, a total of 380 parking spaces;less have 200 Westgate Mall or so parking spaces;and Hang Lung Plaza plans to build three-tier parking garage, two floors has been completed, the second floor of the garage with 60 parking spaces, garage floor car for the 230;addition to the second floor of Hang Lung Plaza parking garage, 10 per hour element, the other is 5 yuan per hour.Features plus special facilities for disabled

The three shopping malls have disabled access, even for the disabled toilet.All signs are in English.Leasing three large shopping malls have taken the form of a salesperson that they do not directly responsible for the quality and individual complaints.They assume that ”the role of mediator.“ But the three major commercial buildings are equipped with complaints department.Lu Qing CITIC Pacific promotional description: ”a problem, customer habits to our complaints, and the attendant attitude of most.We as a tenement, is not the waiter to take measures, so we have a third party(such as consumer associations)to determine right and wrong, and then propose solutions.usually within 3 days, we will give customers a satisfactory answer.“

When the reporter noted, the three malls will be a simple language salesperson.”I era“ proposal

”Golden Triangle“ can be jointly organized by world-class brand of seasonal discounts, year-end sale market.Make the region a good place for holiday spending.C.Xujiahui: ”paradise“ in the Square

Xujiahui Xujiahui Square as the center, central business district, including the west Yishan Road, east Ping Road, south to Nandan Road, Guangyuan West Road north to an area of 1.1 square kilometer range, radiation to the east, Maple Road, west Kaixuan Road, south to Zhongshan South Road, Inner Ring Road, Huaihai Road, north of 3.5 square kilometers, collectively referred to as Xujiahui shopping district.Oriental Shopping Center, Pacific Department Store, six industries, Huijin Department Store, Meeting Union Shopping Center, Gateway Plaza and other large commercial enterprises for the idea of modern business, in the Xujiahui Square, Industry structure formed around a rich and distinctive features, dislocation competition, coexistence and common prosperity business pattern.Air Master Ren Pengguang Xuhui Qu Shangwei that product variety is building an international shopping paradise is an important part of Shanghai and the international business in this area is still a big gap between the advanced cities, even more than other cities also have gaps.Wal-Mart supermarket in Shenzhen, for example, 1 million square meters to 80,000 kinds of commodities business, while Shanghai's shopping malls or supermarkets generally only be 40,000 kinds.★ ★ ★ varieties of goods

Xujiahui commercial buildings in several major themes, taking dislocation management, commercial operations for each different product positioning.East Building of the varieties are over 60,000 kinds of commodities, including imports, joint products, each one-third of domestic goods.The proportion of total goods brands is not high, shopping is focused on enhancing the proportion of high-end brands.East Building on the first floor of the brand is the most upscale shopping malls.Huijin Department Store in mainstream consumer groups to white-collar, professional female-dominated, it is more about brand names of goods.Including clothing, household goods, household appliances, more than 30 major categories of goods, nearly five million products.In addition to the eight different themes targeting commercial buildings, from the center of Xujiahui shopping district extends out of the Huashan Road store is located in the younger consumers, and a variety of young people like to have everything brand.Yishan on Yishan Furniture City, the building gradually developed into Shanghai's largest and most complete variety of materials management distribution center for one of the furniture.Xujiahui shopping district there is a type of goods can not be ignored is that digital technology products.Following Hongtusanbao, Pacific Digital Plaza have opened, Microsoft has also settled in the global technology center of Xujiahui, the Xujiahui formed a ”two-Street, a central“ computer mall.Xujiahui shopping district is now the south, forming two computers Street, Guangyuan Road north Withub computer street, lined up in the south along the Pacific Caoxibeilu computer Bainaohui, Pacific Digital Plaza, a south Hongtusanbao Street.Shopping environment ★ ★ ★ ★

Xujiahui square gives the majestic feeling of the atmosphere, several large shopping malls have their own characteristics and complement each other.Commodity structure of the East Building is complete, but the placing of the counter congestion go far, the average distance between the counter is 1.5 meters.Gateway Plaza is a shopping center.Onto the high level, enter the Hong Kong exchange, quite some people the thrill of shopping before the warm-up.Hong Kong exchange is very large, construction area of 130,000 square meters, shopping, entertainment, leisure, dining and sightseeing in one.Recently, stationed in Hong Kong exchange Paradise Cinemas, given the mall's new features.Huijin Department Store is breaking the layout of the traditional department store sweeping style, the warm and elegant department stores in Europe and America and Eastern Department Store, combined with crisp simplicity, consider only the freedom of consumers shopping space and randomness, but also focus on increasing diversity and individuality of consumer needs and habits.Industry structure ★ ★ ★ ★ ★

Xujiahui shopping district of the forms is very rich, from the traditional department stores, to leisure, shopping and one of the shopping center;from supermarkets to specialty stores, these different formats for enhancing the Xujiahui shopping district has played a positive role.Fonte He says that consolidated department store industry is a more prominent format Xujiahui shopping district, there are several major shopping malls, such as the Pacific Department Store, Oriental commercial buildings, department stores, etc.Sixth, the implementation of dislocation management, have their own characteristics.In addition, the business area of 70,000 square meters of the Grand Gateway shopping mall is, is a new, internationally popular formats.Hualian GMS Supermarket is a rare form of the city center.In recent years, has risen around Xujiahui several professional features Street.Monopoly Huashan Road, a street clothing developed, Fenyang Road intends to fight the Western music of a street.Hengshan features casual street furniture, building materials, Yishan Road, Shanghai Street, were included in the ten major characteristics Street.★ ★ ★ ★ traffic conditions

Metro is the most convenient and Xujiahui area of transport.Pacific Department Store, East Building, Grand Gateway, Metro City can go directly from the subway to customers tremendous convenience.In addition to Metro, Xujiahui shopping district a few bus lines 30, together with the number of 10 social lines, 10 Stadium's green tourism and tourism hub of the dozens of tourist routes leading to other provinces and cities, as Shanghai's Xujiahui transportation hub.Parking is not difficult to issues highlighted in the Xujiahui shopping district.Shanghai Industrial Investment Building, Exchange Square, Huijin Department Store has underground parking garage.Xujiahui shopping district of the parking area of 10 square meters.Others in the shopping mall to shopping vouchers by free parking, just to the mall to buy a pack of napkins to get the right to free parking.Plus an annual income of 6 Features.500 million of the Indus Road

Hengshan Road, Xuhui District, the whole district, and the whole Shanghai, Shanghai culture can best embody a road.Hengshan Road and its corresponding branch is currently on the road a total of 167 commercial networks, the main format has a bar, tea house, restaurants, entertainment, beauty, painting, etc.104(business area of 30328.5 square meters), of which there are 57 Hengshan Road, the main road(business area of 15,788 square meters);related formats are hotels, travel agencies, clothing, banking 63.Hengshan Road, the street entertainment business outlets with a turnover of about 6.500 million yuan.”I era“ proposal

Xujiahui commercial prosperity, but the business is behind the development of Huaihai Road and Nanjing Road and Pudong New Area, improve business functions will have multiple benefits to the Xujiahui shopping district.In the white-collar office buildings will be commercial and cultural guide.Hengshan recent thunder gradually being ”new world“ snatched.If the Hengshan Road is not innovation, I am afraid will lose more customers.IV.Yaohan shopping district: the huge market is expanding

Pudong Pudong Road shopping and business circles are for the axis Zhang Yang, the new century by the first commercial buildings in Yaohan and composition as the center of Times Square.★ ★ varieties of goods

Yaohan Department Store based in, and Times Square in order to fashion consumption model.Because of this business district is only two large shopping malls, international brands is relatively small, and to sell international brands based in Times Square has not fully finalized.Shopping environment ★ ★

Yaohan, 72 commercial buildings up and down elevators, each elevator and escalator dislocation with four down, the customer only to find the elevator, but no problem with the direction considered.Under way and can not spend another layer and then head toward the perimeter to find the elevator.Double the number of floors and the restaurant floor, 9th floor, with male and female toilets, take ladies room is, there are eight sinks dozen toilet seat, and a toilet seat designed specifically for people with disabilities, but no toilet paper supply.Interestingly, the corridor outside the toilets, put a few wood color of the bench, as a customer lounge area.Each layer is equipped with a dozen shopping checkout, but the cashier can accept credit card payments, each only one or two, due to credit card payments than cash needed for a long time, so the counter can sometimes lined up.All the way across with the Yaohan Pudong another Times Square shopping focus, positioning high, but much less customers accordingly.The number of reporters at the door a bit, only 11 people a minute out.Commercial buildings silent, without disturbing the radio music, do have an elegant aroma, sometimes mixed with the smell of coffee from STARBUCKS in the special flavor.Here, shopping, eating problems are easily solved.Yaohan Plaza, 9th floor, there is a food, colored snacks readily available.There are also young people like western food, such as Pizza Hut, Zino;Times Square on the second floor there Genroku Japanese sushi.★ ★ ★ ★ traffic conditions

More than 30 bus stops at the Yaohan the station, to the Lujiazui, Nanjing Road, Xujiahui, even to the Taopu easy.Zhangyang have eight lanes wide, Pudong South Road, six lanes wide.Can also take Metro line to Zhangyang station, ten minutes walk.Do not worry about driving to the customer car parking problems in the second floor of Yaohan has more than 160 underground parking garage, there is free.”I era“ proposal

Commercial office buildings and residential areas near Yaohan staggered, proposed creation of large supermarkets and hypermarkets, to enrich the structure of commercial activities in the region.V.Nanjing Road: walking Shopping

Nanjing Road is Shanghai's oldest commercial district, which over the years, the Shanghai Commercial sales came in the city of hundred and the top 10 shops, Hua Lian and so on.The commercial consumers mainly lower-middle income groups and foreign tourists coming to Shanghai-based.By Hua Lian, for example, the consumer population 30-50 years of age mainly working-class-based, consumption patterns are mostly in cash, credit cards accounted for only 5%.★ ★ varieties of goods

Nanjing East Road, although many shops, but many consumers find that very few varieties of goods here, once known as the department store with all of the city of hundred and clothing are now being accounted for most of the pavement, an advertising company, Mr.Cheng bluntly a limb to say, ”I do not buy the Nanjing East Road.“

Shopping environment ★ ★ ★

Nanjing East Road shopping biggest advantage is that people and vehicles, shopping uninterrupted.Tibet Road to Henan Road from the famous pedestrian street, tourists tired, you can take tour buses shuttle them.However, within each mall, the situation is not so satisfactory, for example, persons with disabilities into the shopping mall to have trouble, because most of the malls here, no set disabled access.Many commercial buildings in the form of rent to call, so shopping on the salesperson's ability to relatively weak constraints.This reporter encountered a Beijing tourist Jianglin Jia, she said, shopping in Shanghai, Nanjing Road is the first stop, but here she veiled floor plan, ”such as a boyfriend I want to buy a zippo lighter, but the end of the Landmark House of cigarettes, smoking did not sell the counter, climbed five-storey building, was found on the sixth floor men's counter.“

Industry structure ★ ★ ★

Nanjing Road Pedestrian Street, more mature format, in addition to itself has a department store, food store, the brand stores, restaurants, hotels and other outside, it has a very wide commercial radiation power of the East and the Bund, north to Suzhou Creek, south to the Jinling East.This includes a supermarket, a street stores and professional products.Price concessions ★ ★

Nanjing East Road, major shopping malls competition, aimed at its main consumers, price and more civilians than in the past.Landmark, which is often seasonal discount sale of goods, but the magnitude and abroad is quite different, and most of the style of discount merchandise was incomplete out of date or size.2010 features plus the money earned Expo

It is reported that McKinsey & Company began in March last year, with 16 weeks on the Champs Elysees, Ginza, Michigan, Oxford Street and other 9 after their visit to the world's leading commercial district developed a plan: in 2010, the Nanjing Road Pedestrian Street traffic into a world-class, world-class business income and the world's most renowned world-class commercial street.”I era“ proposal

Extend the pedestrian street to the Bund, Nanjing Road that can be developed from Henan Zhong Lu to the Bund area of the business, while allowing consumers direct access to travel from the Bund to the shopping area.Six.Xiangyang Lu: Chanel's Street loaded worthy

Shanghai has a full of charm and imagination of the shopping area-Xiangyang clothing commodity markets.Its predecessor, the Hua Ting Road, a street clothing has guided a generation of fashion conscious people of Shanghai.November 2000, Hua Ting Road, demolition, creating today's Xiangyang market.Hong Kong supermodel Qi Qi explained her mix: The best match is: upper body is the world's top brand Chanel's new season, with lower body came from the Amoy Xiangyang Lu, ”Yangyang“ brand clothing.”Amoy“ fun, Xiangyang Lu greatest charm for those who are attracted to the exotic relish

Anne worked for a well-known multinational advertising company, she regularly went to Hong Kong, and Tokyo shopping, but she still spent a lot of time in a month Xiangyang Lu in ”gold.“ Anne said: ”The whole Shanghai, my favorite place to go is the Xiang Yang Lu.Although there filled with a lot of imitation, poor quality goods, but people do not go there to care about the quality of goods how.I go there is to exercise own 'eye' and 'lethal'(bargaining power).can be found in the Xiangyang imitate foreign new clothing clothes, flowers cheap to buy, very enjoyable.“

If the shopping environment in accordance with international requirements to measure Xiangyang, then it must be failing.A large number of shoppers crowding a rest day in the Xiangyang market, walking are a problem, per-capita shopping space with 0.Are less than 5 square meters.But it also represents an international shopping paradise indispensable element, that is, unique shopping areas.However, not everyone can adapt to the style of Xiangyang Lu.Miss Shen Xiangyang Amoy rarely clothes, because she thinks there is no perfect eyesight and bargaining power.”I have many friends are very keen to go to Xiangyang Lu shopping, I envy them, in such a place can spend very little money to buy something of high value, which can bring a sense of accomplishment.“

In 2000, Hua Ting Road demolition to stall on this road and the old customers marvel.Today, the Xiangyang market, scouring them to spread the goods back into the ”Garden of Eden.“

Xiangyang market like this in any international shopping paradise can be found in foreign countries, they are called ”flea market“

Silver likes to buy things at flea markets abroad, have bought jewelry, embroidery, coasters, also bought a microwave oven when wearing gloves.Silver believes that the flea market and abroad, Xiangyang Lu biggest difference is in the shop to the Xiang Yang Lu, people will probably know what kind of things to buy, such as clothes or shoes.However, flea markets abroad absolutely can not imagine what will be there to see will buy, because there's more types of goods, more complete, including clothing, books, records, jewelry, household items and so on.”In addition to flea markets, second-hand market is also very popular in foreign countries.“ Silver said, ”whether it is clothes, music, books, furniture, you can buy in the secondhand market.If you live in a small city, or compare the old hotel, on the road can often be seen in the vicinity of these second-hand market.I have a friend living abroad, he is very accustomed to second-hand market to buy things like furniture and his family are from second-hand bicycle market bought.“" I era ”proposal

If the old bookstore, Fuzhou Road, Hongqiao Road, the old furniture can be moved to Xiangyang market, where will attract more foreigners.Seven.Yuyuan Garden: regular old rolling collapse of the south shop

According to the latest data show that Shanghai Shi Shangwei, Yuyuan Group from 1996 to 2000, sales from the 45.700 million yuan rose to 60 million;profit from a.37.2 billion increase to 1.5.7 billion.In 2001, the Yu Garden Group retail sales in the ranking of all belonged to the business group ranks first.Yuyuan Garden commercial is a kind of historical and cultural heritage southern atmosphere to grow up.Reporters to enter the business district, to feel the charm of this quaint.Some experts put it classified as three major cultural characteristics:

One is simple and elegant architectural style, built in the Ming Dynasty Temple, incense Court(Wanli 28 years), zigzag bridge and the Yuyuan Garden(Jiajing)as the center, in accordance with the architectural style, this building has built the day Yu, Warburg F, King Yung House, Yue Binlou, abundance House;Second, gentle literary heritage, such as the abundance of couplets front of the building;Third, the industry full of personality style.The culture is very suitable for probing the global consumer psychology ethnic customs.However, the Yuyuan Garden commercial business area per capita of less than 1 square meter, far below the international one.2 square meters of the standard.Although most identity cards are used in Chinese and English, but the English translation of the expression of specifications of accuracy and degree of weak.In addition to a large store on the training conducted outside salesperson, where most of the services of individual vendors and international standards are not standardized.From England to Shanghai to study in Kent, arrived in Shanghai to come, like a few individual traders clung to by the Yuyuan Garden, he said: “Waiter standard of English is relatively low, but the resulting error is very easy to give us the expression of consumption abroad causing misunderstanding.”toilet very little throughout the Yuyuan Garden commercial real only in the Yuyuan Garden compliant within one.Shanghai Yuyuan Garden is the most unique business district, the formation of the first commercial district, including the Temple Commodity Market, Yuyuan Garden Scenic Spot, based tourism resources as the basis established business district.In addition to department stores, national characteristics other than commodities, the local tea house also has national characteristics, the Western casual coffee shop(Starbucks), and all kinds of fast food.However, a high flow of people here, these facilities too small, the reporter saw at meal times, KFC and other restaurants were full of consumer groups, while also holding Starbucks coffee drink at the door.“I era” proposal

Commercial business district as a whole to unified planning, specialty stores set up guidelines for a significant identification.Made more than a few inexpensive “toilet.”

第二篇：上海地名中英文對照

商場/廣場

伊都錦商廈 Itokin Fashion Plaza 新世界城 New World Comprehensive Consumption Circle 力寶廣場 Lippo Plaza 金鐘廣場 Golden Bell Plaza 中環(huán)廣場 Central Plaza 恒隆廣場 Plaza 66 中信泰富 Citic Square 梅龍鎮(zhèn)廣場 Westgate Mall 華亭伊勢丹 Huating Isetan 港匯廣場 Grand Gateway 美羅城 Metro Plaza 上海商城 Shanghai Center Department Store 大上海時(shí)代廣場 Shanghai Times Square 香港廣場 Hong Kong Plaza 正大廣場 Super Brand Mall 復(fù)興廣場 Fuxing Plaza 仙樂斯廣場 Ciro’s Plaza 和平廣場 Peace Square 香港新世界廣場 Hong Kong New World Plaza 來富士廣場 Raffles City 第一八百伴 No.1 YoHan 金茂大廈 Jin Mao Bldg 上海久光百貨 SOGO Shanghai 騰飛廣場 Ascendas Plaza 嘉匯廣場Gateway Plaza

中心/大廈

華僑大廈 Overseas Chinese Masion 匯豐大廈 HSBC Tower 嘉里中心 Kerry Center 南證大廈 South Securities Bldg 東方國際大廈 Oriental International Bldg 碧云體育休閑中心 Green Sports and Leisure Center 仲盛金融中心 Super Ocean Finance Center

劇院/街/坊/會所/公寓

上海大劇院 Shanghai Grand Theatre 上海美琪大劇院 Shanghai Majestic Theatre 蘭心大戲院 Lyceum Theatre 上海商城劇院 Shanghai Center Theatre 上海話劇藝術(shù)中心 Shanghai Dramatic Arts Centre 霞飛苑會所 Xiafei Garden Club 世紀(jì)大道 Century Boulevard 浦東大道 Pudong Avenue 玫瑰坊商業(yè)街 Metrotown 上海城風(fēng)味坊 City Center of Shanghai Cuisine Corner 虹梅休閑街 HongMei Food Street 老錦江食街 Jin Jiang Hotel Gourmet Street 新虹橋俱樂部 New Town Club

酒店

上海豪富東亞酒店 Regal Shanghai East Asia Hotel 波特曼酒店 The Portman Ritz-Calton Hotel 美臣大酒店 Meichen Hotel 中油日航大酒店 Hotel Nikko Pudong 上海國際貴都大飯店 Hotel Equatorial Shanghai 上海四季酒店 Four Seasons Hotel Shanghai 金茂君悅大酒店 Grand Hyatt Shanghai 紫金山大酒店 Purple Mountain Hotel 索菲特東錦江大酒店 Sofitel Jin Jiang Oriental Hotel 上海揚(yáng)子江萬麗大酒店 Renaissance Yangtze Shanghai Hotel 虹橋迎賓館 Hong Qiao State Guest Hotel Shanghai 上海威斯汀大飯店 Westin Shanghai 喜來登豪達(dá)太平洋大飯店 Sheraton Grand Tai Ping Yang Hotel 海神諾富特大酒店 Novotel Atlantis Shanghai 古象大酒店 Howard Johnson Plaza Hotel 希爾頓酒店 Hilton Hotel 上海JW萬豪酒店 JW Marriott Hotel Shanghai 上海古井酒店 Holiday Inn Downtown 上海古井假日酒店 Holiday Inn Vista Shanghai 上海浦東假日酒店 Holiday Inn Vista Pudong Shanghai 上海淳大萬麗酒店 Renaissance Shanghai Pudong Hotel 瑞吉紅塔大酒店 The St.Regis Shanghai 海倫賓館 Sofitel Hyland Shanghai 瑞金賓館 Ruijin Guest House 銀星皇冠酒店 Crown Plaza Hotel 廣場假日酒店 Plaza Wing of Holiday Inn Downtown 新亞湯臣洲際大酒店 Inter-Continental Pudong Shanghai 華美達(dá)大酒店 Ramada Hotel 美麗園大酒店 Merry Hotel

第三篇：上海介紹(中英文對照)

上海介紹

上海，位于東海之濱，長江出?？谔?，是中國最大的城市，也是中國對外改革開放的一個(gè)窗口。

上海是一個(gè)不斷發(fā)展日漸強(qiáng)盛的城市，是我國最大的商業(yè)、金融中心，也是西太平洋地區(qū)重要的國際港口城市。其內(nèi)外聯(lián)系廣泛，交通、通訊比較發(fā)達(dá)，正在吸引著越來越多注意的目光。

上海是位于長江三角洲沖積平原，因吳淞江支流上海浦而得名。春秋時(shí)屬吳，戰(zhàn)國時(shí)當(dāng)?shù)貪O民創(chuàng)造了捕魚工具“扈”，稱這一帶為滬瀆，東晉時(shí)在此筑滬瀆壘以防海盜，故上海簡稱“滬”。上海是中國的歷史文化名城，被譽(yù)為“江海之通津，東南之都會”?！皟汕隁v史看西安，一千年歷史看北京，一百年歷史看上?！保虾Ｊ墙F(xiàn)代中國的“縮影”，擁有厚重的歷史底蘊(yùn)。作為黨的誕生地，更為這座城市增添了一份獨(dú)特的光彩。這里薈萃了多少風(fēng)云人物，孫中山、宋慶齡、毛澤東、周恩來、魯迅、李鴻章、蔣介石、宋子文等許多名流的足跡散落在上海各處的不同住宅建筑里，蘊(yùn)含著一段段耐人尋味的往事。

上海有一種任何城市都無法比擬的氣質(zhì)，就是她的“洋氣”。1843年上海開埠，形成了她五方雜處、中西交融的文化特色。上海的新興的金融證券、期貨交易、外匯和技術(shù)等全國性市場的建立，確立了上海作為全國資源配置中心的地位，同時(shí)也加快了上海經(jīng)濟(jì)與國際接軌的步伐。2001年10月，APEC會議在上海舉行，上海作為新世紀(jì)國際經(jīng)濟(jì)、金融、貿(mào)易中心之一的地位已初步確立！

今日的上海，是一座極具現(xiàn)代化而又不失中國傳統(tǒng)特色的海派文化都市。繁華的大上海處處顯現(xiàn)著她的獨(dú)特魅力，令人著迷——外灘老式的西洋建筑與浦東現(xiàn)代的摩天大廈交相輝映；徐家匯大教堂圣詩聲聲，玉佛寺香煙裊裊；過街樓下的麻將老人，弄堂里的足球少年；群眾劇場的滬劇、滑稽戲，大劇院的交響樂、芭蕾舞；老飯店的本幫佳肴，杏花樓的廣式粵茶，云南路的各地小吃，紅房子的法國大菜，小紹興的三黃雞，美國的肯德基；上海老街的茶館，衡山路的酒吧，中西合璧，新歡舊愛，各有各的精彩。夜幕降臨，霓虹閃耀，夜上海粉墨登場，和平飯店的爵士樂，豫園的絲竹音樂，讓人追憶上個(gè)世紀(jì)二、三十年代老上海的舊夢，而現(xiàn)代迪斯科的節(jié)奏，遍地開花的網(wǎng)吧，又把人帶回了21世紀(jì)的現(xiàn)代文明……

邁入21世紀(jì)的上海，繁榮與開放在這里播種，東方明珠電視塔、金茂大廈、上海國際會議中心、浦東國際機(jī)場，無一不描繪著國際大都市的開闊前景，21世紀(jì)的上海，光榮與夢想在這里匯合，上海博物館、上海大劇院、城市規(guī)劃館，無一不張揚(yáng)著國際化大都市的廣博情懷。新世紀(jì)的上海是現(xiàn)代化、國際化、時(shí)尚化的標(biāo)本，她將熱情地歡迎著世界各國朋友們的到來！

上海市概況

簡稱：滬

區(qū)號：021

郵編：200000

面積：東西寬100公里，南北長120多公里，全市陸地面積為6340.5平方公里，其中外環(huán)線以內(nèi)主城區(qū)面積610平方公里。境內(nèi)的崇明島面積1041平方公里，是我國第三大島。人口：常住人口約1674多萬，流動(dòng)人口約200萬。

位置：位于北緯31度14分，東經(jīng)121度29分。地處長江三角洲前沿，倚東海之濱，向東是浩瀚無垠的太平洋、與美國的西海岸隔海相望，南臨杭州灣，西與富庶的江蘇、浙江兩省毗鄰，北界黃金水道長江入海口，正當(dāng)我國南北海岸線的中部，交通便利，腹地廣裹，地理位置十分優(yōu)越，是世界第三大港和中國最大的港口。

區(qū)劃：全市共轄18個(gè)區(qū)（黃浦、盧灣、徐匯、楊浦、長寧、靜安、普陀、閘北、虹口、浦東新區(qū)、寶山、嘉定、閔行、金山、松江、青浦、奉賢、南匯）。1個(gè)郊縣（崇明）。市花：白玉蘭

Shanghai introduced

Shanghai, is located shore of the East China Sea, the Yangtze River estuary place, is the Chinese biggest city, also is a China foreign reform and open policy window.Shanghai is develops day after day the powerful city unceasingly, is the our country

biggest trade, the financial center, also is west the Pacific section important international port city.Among them outside relates widely, the transportation, the communication quite are developed, is attracting the more and more many attentions vision.Shanghai is located the Yangtze River delta silting alluviation plain, but acquires fame because of the Wusong river branch Shanghai water's edge.When Spring and Autumn Period is Wu, when the Warring States the local fisherman created has caught fish the tool □retinue □, called area this was the hudu, when the Eastern Jin Dynasty built the hudu in this to build by guards against the pirate, therefore Shanghai was called

□Shanghai □.Shanghai is China's historical city, is passed by the reputation for □Jianghai Tianjin, southeast can □.□in 2000 the history looks at Xi'an, in 1000 the history looked at Beijing, 100 years history looked Shanghai □, Shanghai was near modern China □the miniature □, had the sincere historical inside story.As party's 誕生地, this city has more increased a unique brilliance.Here gathered together how many men of the hour, Sun Yat-Sen, Song Qingling, Mao Zedong, Zhou Enlai, Lu Xun, Li Hongzhang, Chiang

Kai-Shek, Song Ziwen and so on many celebrities' trails scattered in the Shanghai each place different residential building, was containing section of sections thought-provoking past events.Shanghai has the makings which one kind of any city all is unable to compare, is her “foreign style”.In 1843 Shanghai opened the port, has formed the cultural characteristic which her all corners of the land, China and the West blended.Shanghai's emerging financial negotiable securities, prompt sale, foreign exchange and technology and so on nationwide the market establishment, established Shanghai to take the national resources disposition center the status, at the same time also sped up the step which Shanghai was economical and international connects rails.In October, 2001, the APEC conference is

held in Shanghai, Shanghai took new century international economy, finance, trade centers of a status has been established initially!

Today Shanghai, is has the modernization but also not to lose the China traditional features extremely the Shanghai culture metropolis.Lively Shanghai everywhere is

appearing her unique charm, makes one be in a stew □□the Bund old style Western world to construct and the Pudong modern skyscraping building enhances one another's beauty;The Xujiahui cathedral saint 詩聲 sound, the Yufu Temple cigarette curls;Under building projecting over a street or lane mahjong old person, in alley soccer youth;Populace theater Shanghai opera, farce, big theater symphony, ballet;Old hotel local guild

delicacies, apricot blossom building general expression Guangdong tea, Yunnan road each place snack, red house French main dish, small Shaoxing's three yellow chickens, US'S Kentuckey;The Shanghai Laokay's teahouse, weighs the mountain road the bar, 中西合璧, the new joy old love, has each splendor respectively.The curtain of night arrives, the neon sparkles, a night of Shanghai enters the political arena, peaceful hotel jazz,Henan garden string and woodwind instruments music, lets the human recall on a century two, the 30's old Shanghai's old dream, but the modern disco dancing rhythm, springs up everywhere Internet bar, also has brought back to the human the 21st century modern civilizations □□

邁入 for the 21st century Shanghai, is prosperous and open sows seeds in here, the Eastern pearl television tower, the golden cyclopentadiene building, the Shanghai

international convention center, the Pudong international airport, does not have one is not describing the international metropolis open prospect, the 21st century Shanghai,honorably converges with the dream in here, the Shanghai museum, the Shanghai big theater, the urban planning hall, does not have one is not making widely known the

internationalization metropolis vast mood.New century Shanghai will be modernized, the internationalization, the fashion specimen, she warmly will be welcome the various countries friends arrival!

Shanghai survey

Abbreviation: Shanghai

District number: 021

Zip code: 200,000

Area: The thing extends 100 kilometers, the north and south long more than 120

kilometers, the whole city land area is 6340.5 square kilometers, in outside loop line host city area 610 square kilometers.The within the boundaries Chongming island area 1,041 square kilometers, are the our country third Oshima.Population: Resident population approximately more than 16.74 million, transient population approximately 2 million.Position: Is located north latitude for 31 ' 14 '', the east longitude 121 29 minute.Is situated at the Yangtze River delta front, relies on shore of the East China Sea, to the east is the

vast boundless Pacific Ocean, 隔海相望 with US'S West coast, south is near Hangzhou bay, west with rich and populous Jiangsu, Zhejiang two provinces adjoining, north golden waterway Yangtze River enters the seaport, while our country north and south coastline middle, transportation convenient, the center broadly binds, the geographical position is extremely superior, is the world third big port and the Chinese biggest harbor.The area delimits: The whole city altogether governs 18 areas(Huangpu, Lu Wan, Xuhui, Yang Pu, Changning, Jinan, Puto, Zhabei, Hongkou, the Pudong newly developed area, Paoshan, Jiading, Minhang, Jinshan, sungchiang province, Qingpu, Fengxian, Nanhui).1 suburban counties(Chongming).City flower: Michelia alba

第四篇：奧巴馬上海演講中英文對照

奧巴馬上海演講稿 2009-12-13 14:53

奧巴馬上海演講稿

PRESIDENT OBAMA: Good afternoon.It is a great honor for me to be here in Shanghai, and to have this opportunity to speak with all of you.I'd like to thank Fudan University's President Yang for his hospitality and his gracious welcome.I'd also like to thank our outstanding Ambassador, Jon Huntsman, who exemplifies the deep ties and respect between our nations.I don't know what he said, but I hope it was good.(Laughter.)

奧巴馬總統(tǒng)：你們好。能夠有機(jī)會在上海跟你們大家交談，我深感榮幸。我要感謝復(fù)旦大學(xué)的楊校長，感謝他的款待和熱情的歡迎。我還要感謝我們出色的大使洪博培，他代表了我們兩國之間的深遠(yuǎn)聯(lián)系和相互尊重。我不知道他剛才說什么，但是希望他說得不錯(cuò)。（笑聲）

What I'd like to do is to make some opening remarks, and then what I'm really looking forward to doing is taking questions, not only from students who are in the audience, but also we've received questions online, which will be asked by some of the students who are here in the audience, as well as by Ambassador Huntsman.And I am very sorry that my Chinese is not as good as your English, but I am looking forward to this chance to have a dialogue.我今天準(zhǔn)備先做一個(gè)開場白，但我真正希望做的是回答問題，不但回答在座的學(xué)生提出的問題，同時(shí)也回答從網(wǎng)上提出的一些問題，這些問題由在座的一些學(xué)生和洪博培大使代為提出。很抱歉，我的中文不如你們的英文，但我期待著這個(gè)和你們對話的機(jī)會。

This is my first time traveling to China, and I'm excited to see this majestic country.Here, in Shanghai, we see the growth that has caught the attention of the world--the soaring skyscrapers, the bustling streets and entrepreneurial activity.And just as I'm impressed by these signs of China's journey to the 21st century, I'm eager to see those ancient places that speak to us from China's distant past.Tomorrow and the next day I hope to have a chance when I'm in Beijing to see the majesty of the Forbidden City and the wonder of the Great Wall.Truly, this is a nation that encompasses both a rich history and a belief in the promise of the future.這是我首次訪問中國，看到你們壯麗的國家，我感到很興奮。在上海，我們看到了全球矚目的發(fā)展——高聳的大廈、繁忙的街道、創(chuàng)業(yè)的動(dòng)態(tài)。這些都是中國步入 21世紀(jì)的跡象，讓我感到贊嘆。同時(shí)，我也期盼看到向我們展現(xiàn)中國悠久歷史的古跡。明天和后天我會在北京，希望有機(jī)會看到壯觀的故宮和奇跡般的長城。的確，這是一個(gè)既有豐富的歷史，又對未來的希望充滿信心的國家。

The same can be said of the relationship between our two countries.Shanghai, of course, is a city that has great meaning in the history of the relationship between the United States and China.It was here, 37 years ago, that the Shanghai Communique opened the door to a new chapter of engagement between our governments and among our people.However, America's ties to this city--and to this country--stretch back further, to the earliest days of America's independence.我們兩國的關(guān)系也是如此。毫無疑問，上海在美中關(guān)系史上是一個(gè)具有重大意義的城市。正是在這里，37年前發(fā)布的《上海公報(bào)》（Shanghai Communique）開啟了我們兩國政府和兩國人民接觸交往的新篇章。然而，美國與這個(gè)城市以及這個(gè)國家的紐帶可以追溯到更久遠(yuǎn)的過去，直至美國獨(dú)立初期。

In 1784, our founding father, George Washington, commissioned the Empress of China, a ship that set sail for these shores so that it could pursue trade with the Qing Dynasty.Washington wanted to see the ship carry the flag around the globe, and to forge new ties with nations like China.This is a common American impulse--the desire to reach for new horizons, and to forge new partnerships that are mutually beneficial.1784年，我們的建國之父喬治?華盛頓主持了“中國女皇號”（Empress of China）的下水儀式。這條船前往中國海岸，尋求與清朝通商。華盛頓希望看到這條懸掛美國國旗的船前往世界各地，與像中國這樣的國家締結(jié)新的紐帶。這是通常的美國人的愿望——希望達(dá)到新的地平線，建立新的、互利的伙伴關(guān)系。

Over the two centuries that have followed, the currents of history have steered the relationship between our countries in many directions.And even in the midst of tumultuous winds, our people had opportunities to forge deep and even dramatic ties.For instance, Americans will never forget the hospitality shown to our pilots who were shot down over your soil during World War II, and cared for by Chinese civilians who risked all that they had by doing so.And Chinese veterans of that war still warmly greet those American veterans who return to the sites where they fought to help liberate China from occupation.在此后的兩個(gè)世紀(jì)中，歷史洪流使我們兩國關(guān)系向許多不同的方向發(fā)展，但即使在動(dòng)蕩的歲月中，兩國人民也抓住機(jī)會發(fā)展了深入的、甚至極不平凡的關(guān)系。例如，美國人民永遠(yuǎn)不會忘記，二戰(zhàn)期間，美國飛行員在中國上空被擊落后，中國公民冒著失去一切的危險(xiǎn)護(hù)理他們。參加過二戰(zhàn)的中國老兵仍然熱情歡迎故地重游的美國老兵，他們曾經(jīng)在那里作戰(zhàn)，幫助中國從占領(lǐng)下獲得解放。

A different kind of connection was made nearly 40 years ago when the frost between our countries began to thaw through the simple game of table tennis.The very unlikely nature of this engagement contributed to its success--because for all our differences, both our common humanity and our shared curiosity were revealed.As one American player described his visit to China--“[The] people are just like us?The country is very similar to America, but still very different.”

近40年前，簡單的乒乓球比賽帶來了兩國關(guān)系的解凍，使我們兩國建立起另一種聯(lián)系。這種接觸令人意外，但卻恰恰促成了其成功，因?yàn)楸M管我們之間存在許多分歧，但是我們共同的人性和共同的好奇心得以從中顯現(xiàn)。正如一位美國乒乓球隊(duì)員在回憶對中國的訪問時(shí)所說：“那里的人民和我們一樣??這個(gè)國家和美國有許多相似之處，也有很大區(qū)別?！?/p>

Of course this small opening was followed by the achievement of the Shanghai Communique, and the eventual establishment of formal relations between the United States and China in 1979.And in three decades, just look at how far we have come.無須贅言，這個(gè)小小的契機(jī)帶來了《上海公報(bào)》的問世，并最終促使美中兩國在1979年建立正式外交關(guān)系。請看在此后的30年，我們?nèi)〉昧硕嗝撮L足的進(jìn)展。

In 1979, trade between the United States and China stood at roughly $5 billion--today it tops over $400 billion each year.The commerce affects our people's lives in so many ways.America imports from China many of the computer parts we use, the clothes we wear;and we export to China machinery that helps power your industry.This trade could create even more jobs on both sides of the Pacific, while allowing our people to enjoy a better quality of life.And as demand becomes more balanced, it can lead to even broader prosperity.1979年，美中貿(mào)易額約為50億美元，今天，貿(mào)易額已經(jīng)超過4000億美元。貿(mào)易在許多方面影響著兩國人民的生活，美國電腦中的許多元件以及我們身穿的服裝都是從中國進(jìn)口的，我們向中國出口你們的工業(yè)需要的機(jī)器。這種貿(mào)易可以在太平洋兩岸創(chuàng)造更多的就業(yè)機(jī)會，讓我們的人民過上質(zhì)量更高的生活。隨著需求趨于平衡，繁榮的范圍將進(jìn)一步擴(kuò)大。

In 1979, the political cooperation between the United States and China was rooted largely in our shared rivalry with the Soviet Union.Today, we have a positive, constructive and comprehensive relationship that opens the door to partnership on the key global issues of our time--economic recovery and the development of clean energy;stopping the spread of nuclear weapons and the scourge of climate change;the promotion of peace and security in Asia and around the globe.All of these issues will be on the agenda tomorrow when I meet with President Hu.1979年，美中之間的政治合作主要立足于雙方共同面對的競爭對手蘇聯(lián)。如今我們享有積極的、建設(shè)性的、全面的關(guān)系，為我們在當(dāng)今時(shí)代的關(guān)鍵性全球問題上建立伙伴關(guān)系打開了大門，這些問題包括：經(jīng)濟(jì)復(fù)蘇和清潔能源開發(fā)、制止核武器擴(kuò)散和氣候變化的影響、在亞洲及全球各地促進(jìn)和平與安全。所有這些問題都是我明天與胡主席會談的內(nèi)容。

And in 1979, the connections among our people were limited.Today, we see the curiosity of those ping-pong players manifested in the ties that are being forged across many sectors.The second highest number of foreign students in the United States comes from China, and we've seen a 50 percent increase in the study of Chinese among our own students.There are nearly 200 “friendship cities” drawing our communities together.American and Chinese scientists cooperate on new research and discovery.And of course, Yao Ming is just one signal of our shared love of basketball--I'm only sorry that I won't be able to see a Shanghai Sharks game while I'm visiting.1979年，我們兩國人民的聯(lián)系十分有限。今天，我們看到當(dāng)年乒乓球隊(duì)員的好奇心已經(jīng)化為許多領(lǐng)域的紐帶，中國留學(xué)生在美國的人數(shù)名列第二，而在美國學(xué)生中，學(xué)中文的人數(shù)增加了50%。我們兩國有近200個(gè)友好城市，把我們的社區(qū)連接在一起。美中科學(xué)家合作進(jìn)行新的研究與發(fā)現(xiàn)。而姚明是我們兩國人民都熱愛籃球的僅僅一個(gè)標(biāo)志而已——令我遺憾的是，此行中我不能觀看上海大鯊魚隊(duì)的比賽。

It is no coincidence that the relationship between our countries has accompanied a period of positive change.China has lifted hundreds of millions of people out of poverty--an accomplishment unparalleled in human history--while playing a larger role in global events.And the United States has seen our economy grow along with the standard of living enjoyed by our people, while bringing the Cold War to a successful conclusion.我們兩國之間的關(guān)系相伴著一個(gè)積極變化的時(shí)期，這不是偶然的。中國實(shí)現(xiàn)了億萬人民脫貧，這一成就史無前例，同時(shí)，中國在全球問題中也在發(fā)揮更大的作用。美國在促使冷戰(zhàn)順利結(jié)束的同時(shí)，經(jīng)濟(jì)也取得了增長，人民的生活水平提高。

There is a Chinese proverb: “Consider the past, and you shall know the future.” Surely, we have known setbacks and challenges over the last 30 years.Our relationship has not been without disagreement and difficulty.But the notion that we must be adversaries is not predestined--not when we consider the past.Indeed, because of our cooperation, both the United States and China are more prosperous and more secure.We have seen what is possible when we build upon our mutual interests, and engage on the basis of mutual respect.中國有句名言：“溫故而知新。”當(dāng)然，過去30年中我們也曾遇到挫折和挑戰(zhàn)，我們的關(guān)系不是沒有分歧和困難。但是，“我們必然是對手”的概念并非是注定不變的——回顧過去不會是這樣。由于我們的合作，美中兩國都更加繁榮、更加安全。我們已經(jīng)看到我們本著共同的利益和相互的尊重去努力所能取得的成果。

And yet the success of that engagement depends upon understanding--on sustaining an open dialogue, and learning about one another and from one another.For just as that American table tennis player pointed out--we share much in common as human beings, but our countries are different in certain ways.可是，這種接觸的成功取決于理解，取決于繼續(xù)進(jìn)行開誠布公的對話，相互了解，相互學(xué)習(xí)。正如前面提到的那位美國乒乓球隊(duì)員所說——作為人，我們有著許多共同之處，但是我們兩國在某些方面存在著差別。

I believe that each country must chart its own course.China is an ancient nation, with a deeply rooted culture.The United States, by comparison, is a young nation, whose culture is determined by the many different immigrants who have come to our shores, and by the founding documents that guide our democracy.Those documents put forward a simple vision of human affairs, and they enshrine several core principles--that all men and women are created equal, and possess certain fundamental rights;that government should reflect the will of the people and respond to their wishes;that commerce should be open, information freely accessible;and that laws, and not simply men, should guarantee the administration of justice.我認(rèn)為每個(gè)國家都必須規(guī)劃自己的前進(jìn)方向。中國是一個(gè)文明古國，文化深遠(yuǎn)。而美國相對而言是一個(gè)年輕的國家，它的文化由來自許多不同國家的移民以及指導(dǎo)我國民主制度的建國綱領(lǐng)所形成。這些綱領(lǐng)中提出了對人類事務(wù)的簡單明了的矚望，并包含了一些核心原則——不論男女人人生而平等，都享有某些基本權(quán)利；政府應(yīng)當(dāng)反映民意，并對人民的愿望作出回應(yīng)；商貿(mào)應(yīng)該是開放的，信息應(yīng)該自由流通；司法保障應(yīng)該來自法治而不是人治。

Of course, the story of our nation is not without its difficult chapters.In many ways--over many years--we have struggled to advance the promise of these principles to all of our people, and to forge a more perfect union.We fought a very painful civil war, and freed a portion of our population from slavery.It took time for women to be extended the right to vote, workers to win the right to organize, and for immigrants from different corners of the globe to be fully embraced.Even after they were freed, African Americans persevered through conditions that were separate and not equal, before winning full and equal rights.當(dāng)然，我國的歷史也并非沒有困難的篇章。在很多方面，在很長的時(shí)間里，我們要通過斗爭去實(shí)現(xiàn)這些原則對全體人民的承諾，締造一個(gè)更趨完善的聯(lián)邦。我們曾打過一場很痛苦的南北戰(zhàn)爭，將我國的一部分人口從奴役下解放出來。婦女獲得投票權(quán)、勞工贏得組織權(quán)、來自世界各地的移民得到完全的接納——這些都是經(jīng)過了一段時(shí)間才實(shí)現(xiàn)的。非洲裔美國人即使在獲得自由后依然生活在被隔離和不平等的條件下，他們經(jīng)過不懈努力才最終贏得全面、平等的權(quán)利。

None of this was easy.But we made progress because of our belief in those core principles, which have served as our compass through the darkest of storms.That is why Lincoln could stand up in the midst of civil war and declare it a struggle to see whether any nation, conceived in liberty, and “dedicated to the proposition that all men are created equal” could long endure.That is why Dr.Martin Luther King could stand on the steps of the Lincoln Memorial and ask that our nation live out the true meaning of its creed.That's why immigrants from China to Kenya could find a home on our shores;why opportunity is available to all who would work for it;and why someone like me, who less than 50 years ago would have had trouble voting in some parts of America, is now able to serve as its President.所有這些都不曾輕而易舉。但是，由于我們對這些核心原則的堅(jiān)定信念，我們?nèi)〉昧诉M(jìn)步，這些原則指引我們沖過了最黑暗的風(fēng)暴。這就是為什么林肯能在南北戰(zhàn)爭中挺身而出并宣布，這是一場考驗(yàn)一個(gè)孕育于自由之中、“忠實(shí)于人人生而平等這一原則”的國家能否永存的斗爭。這也就是為什么馬丁?路德?金博士能夠站立在林肯紀(jì)念堂的臺階上，要求我們的國家實(shí)踐自身信仰的真正含義。這也就是為什么來自從中國到肯尼亞的各國移民能夠在我國的土地上安家；為什么所有努力尋求機(jī)會的人都能獲得機(jī)會；為什么像我這種在不到50年前在美國的某些地方連投票都遇到困難的人，現(xiàn)在能夠出任這個(gè)國家的總統(tǒng)。

And that is why America will always speak out for these core principles around the world.We do not seek to impose any system of government on any other nation, but we also don't believe that the principles that we stand for are unique to our nation.These freedoms of expression and worship--of access to information and political participation--we believe are universal rights.They should be available to all people, including ethnic and religious minorities--whether they are in the United States, China, or any nation.Indeed, it is that respect for universal rights that guides America's openness to other countries;our respect for different cultures;our commitment to international law;and our faith in the future.這就是為什么美國一直在全世界為這些核心原則而大聲疾呼。我們不尋求把任何政治體制強(qiáng)加給任何別的國家，但是我們也不認(rèn)為我們主張的這些原則是我們國 家所獨(dú)有的。表達(dá)自由和宗教信仰自由——獲得信息和政治參與的自由——我們認(rèn)為這些自由都是普世的權(quán)利，所有人都應(yīng)當(dāng)享有，包括少數(shù)民族和宗教少數(shù)派，不管是在美國、中國還是在任何其他國家。正是對普世權(quán)利的尊重指導(dǎo)著美國向其他國家開放，尊重各種不同的文化，致力于遵守國際法，并對未來抱有信念。

These are all things that you should know about America.I also know that we have much to learn about China.Looking around at this magnificent city--and looking around this room--I do believe that our nations hold something important in common, and that is a belief in the future.Neither the United States nor China is content to rest on our achievements.For while China is an ancient nation, you are also clearly looking ahead with confidence, ambition, and a commitment to see that tomorrow's generation can do better than today's.這些都是你們應(yīng)當(dāng)了解的美國的情況。我也知道中國有很多有待我們了解的情況。環(huán)顧一下這座偉大的城市——環(huán)顧一下這個(gè)大廳——我確信我們兩個(gè)國家有一個(gè)很重要的共同點(diǎn)，那就是我們對未來的信念。美國和中國都不想滿足于已取得的成就，止步不前。雖然中國是一個(gè)古老的國家，但你們顯然也對未來滿懷信心、雄心和使年輕一代能比這一代人更有作為的決心。

In addition to your growing economy, we admire China's extraordinary commitment to science and research--a commitment borne out in everything from the infrastructure you build to the technology you use.China is now the world's largest Internet user--which is why we were so pleased to include the Internet as a part of today's event.This country now has the world's largest mobile phone network, and it is investing in the new forms of energy that can both sustain growth and combat climate change--and I'm looking forward to deepening the partnership between the United States and China in this critical area tomorrow.But above all, I see China's future in you--young people whose talent and dedication and dreams will do so much to help shape the 21st century.我們不但欽佩中國日益增長的經(jīng)濟(jì)，還贊賞你們在科學(xué)研究方面極不平凡的努力——從你們建設(shè)的基礎(chǔ)設(shè)施到你們使用的技術(shù)，均體現(xiàn)出這種努力。中國現(xiàn)在是世界上最大的互聯(lián)網(wǎng)使用國——這也是我們今天很高興能把互聯(lián)網(wǎng)作為此次活動(dòng)的一部分的原因。這個(gè)國家目前擁有世界上最大的移動(dòng)電話網(wǎng)絡(luò)，它正在投資發(fā)展既能維持可持續(xù)增長，又能應(yīng)對氣候變化的新型能源——我期待著明天在這個(gè)至關(guān)重要的領(lǐng)域中深化兩國的合作關(guān)系。然而，最重要的是，我在你們身上看到了中國的未來 ——年輕一代的聰明才智、獻(xiàn)身精神和夢想將為塑造21世紀(jì)發(fā)揮巨大作用。

I've said many times that I believe that our world is now fundamentally interconnected.The jobs we do, the prosperity we build, the environment we protect, the security that we seek--all of these things are shared.And given that interconnection, power in the 21st century is no longer a zero-sum game;one country's success need not come at the expense of another.And that is why the United States insists we do not seek to contain China's rise.On the contrary, we welcome China as a strong and prosperous and successful member of the community of nations--a China that draws on the rights, strengths, and creativity of individual Chinese like you.我已說過多次，我相信我們現(xiàn)在的世界是緊密相連的。我們所做的工作，我們所建設(shè)的繁榮，我們所保護(hù)的環(huán)境，以及我們所尋求的安全——所有這一切都是共有的。鑒于這種相互聯(lián)系，在21世紀(jì)，權(quán)力不應(yīng)再成為一場零和游戲；一國的成功發(fā)展不應(yīng)以他國為代價(jià)。這也就是為什么美國堅(jiān)決表示我們不謀求遏制中國的崛起。恰恰相反，我們歡迎中國成為國際社會中一個(gè)強(qiáng)大、繁榮、成功的成員——一個(gè)從你們這樣的每個(gè)中國人的權(quán)利、實(shí)力和創(chuàng)造力中獲得力量的中國。

To return to the proverb--consider the past.We know that more is to be gained when great powers cooperate than when they collide.That is a lesson that human beings have learned time and again, and that is the example of the history between our nations.And I believe strongly that cooperation must go beyond our government.It must be rooted in our people--in the studies we share, the business that we do, the knowledge that we gain, and even in the sports that we play.And these bridges must be built by young men and women just like you and your counterparts in America.回到前面提到的那句古語——回顧過去。我們知道，大國之間選擇合作而非對抗會帶來更大的惠益。這是人類不斷汲取的一個(gè)教訓(xùn)，我們兩國的關(guān)系史中也不乏其例。我深信，合作必須不止于政府間的合作。合作必須植根于我們的人民——植根于我們共同進(jìn)行的研究，我們的商貿(mào)活動(dòng)，我們所學(xué)到的知識，乃至我們的體育運(yùn)動(dòng)。這些橋梁必須由你們這樣的年輕人和美國的年輕人共同構(gòu)筑。

That's why I'm pleased to announce that the United States will dramatically expand the number of our students who study in China to 100,000.And these exchanges mark a clear commitment to build ties among our people, as surely as you will help determine the destiny of the 21st century.And I'm absolutely confident that America has no better ambassadors to offer than our young people.For they, just like you, are filled with talent and energy and optimism about the history that is yet to be written.因此，我高興地宣布，美國準(zhǔn)備將在中國留學(xué)的美國學(xué)生人數(shù)大幅度增加到10萬人。這種交流是對在我們兩國人民之間建立聯(lián)系的明確承諾，毫無疑問，你們將幫助決定21世紀(jì)的命運(yùn)。我完全相信，對美?來說，再好的使者莫過于我們的年輕人。因?yàn)樗麄兒湍銈円粯樱湃A橫溢，充滿活力，對有待書寫的歷史篇章充滿樂觀。

So let this be the next step in the steady pursuit of cooperation that will serve our nations, and the world.And if there's one thing that we can take from today's dialogue, I hope that it is a commitment to continue this dialogue going forward.那么，就讓這個(gè)舉措成為我們穩(wěn)步尋求合作的下一個(gè)步驟，這種合作有利于我們兩國乃至整個(gè)世界。如果能從今天的對話中得到一點(diǎn)啟示的話，我希望那就是致力于今后繼續(xù)進(jìn)行這種對話。

So thank you very much.And I look forward now to taking some questions from all of you.Thank you very much.(Applause.)

非常感謝諸位。現(xiàn)在我希望回答你們大家提出的一些問題。非常感謝。（掌聲。）

第五篇：中英文對照A

《美國口語慣用法例句集粹》Ａ

A(Page 1-4)

1.about

1)

2)

3)

4)

5)

6)

7)I'd like to know what this is all about.我想知道這到底是怎么回事。How about a fish sandwich? 來一塊魚肉三明治怎么樣？What about me? 我怎么樣？I'm not about to go in that old house.我是不會進(jìn)那幢舊房子的！Yes I remember that night.What about it? 是的，我記得那個(gè)晚上，那又怎樣？What's this all about? 這到底是怎么回事？It's about time you showed up!差不多是你該露面的時(shí)候了。

2.above

1)

2)Above all, I want everything quiet.首要的是：我要一切保持安定。Tom thinks he's above hard work.湯姆認(rèn)為自己沒必要努力工作。

3.act

1)

2)

3)

4)

5)

6)Would you please act out what happened? 你能把發(fā)生的事演示一下嗎？Watch Ricky.He sometimes likes to act up in class.注意里基，他又是喜歡在課堂上搗蛋。That profane comedian needs to clean up his act.那個(gè)愛說粗言穢語的喜劇演員應(yīng)該凈化一下自己的言行。We need to get our act together and come to see you.我們需要統(tǒng)一意見后來見你。The newspapers called the earthquake an act of God.報(bào)紙上稱那次地震為天災(zāi)。Masa is a class act.瑪莎是位杰出的女性。

4.action

1)

2)

3)

4)We're going to bring action against our debtors.我們打算控告我們的債務(wù)人。Did you see any action in yesterday's ballgame? 昨晚的棒球比賽中你看到有什么有趣的精彩場面嗎？Our community is going to take action against the proposed waste dump.我地區(qū)要采取行動(dòng)反對那項(xiàng)垃圾處理場的提案。Jim wants to go where the action is.吉姆想去有刺激性的地方。

5.advantage

1)

2)Our opponents have a height advantage on us.我們的對手在身高上比我們占有優(yōu)勢。Nobody likes to be taken advantage of.沒有人喜歡被捉弄（或：被欺騙、利用）

6.after

1)

2)

3)

4)I think that girl is after you.我想那女孩是在追你。It looks like things are gonna work out after all.看起來事情終會解決的。This soft drink has a nasty aftertaste.這軟飲料有種讓人難受的余味。I see your point, but don't you think it's way after the fact.我明白你的意思，但你不覺

得這已是“事后諸葛亮”了嗎？

7.again

1)I could go to Japan again and again.我可以一而再、再而三地去日本。（注：意指不會感到

厭倦）

8.age

1)

2)Would you please act your age!請你做事要有一個(gè)與自己年齡相稱的樣子。This is a “coming of age” movie.這是一部成人影片。

9.air

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2)

3)

4)

5)

6)

7)

8)

9)I need to go outside and get some air.我需要出去呼吸點(diǎn)新鮮空氣。I don't know what's wrong, but can feel it in the air.雖然我不知道到底是出了什么差錯(cuò)，但我能隱隱約約感覺到。Mike was sad when they took his favorite program off the air.當(dāng)邁克喜歡的節(jié)目被取消時(shí)，他感到很傷心。The sale of our house is still up in the air.我們的房子出勤率售一事還沒有最后定下來。After winning the championship, I felt I could walk on air.獲得冠軍后，我飄飄欲仙。Your sister is such an airhead.你姐姐真是來個(gè)沒有頭腦的人。Janet Jackson's new song is getting lots of airplay.珍妮〃杰克遜的新歌到處都在不斷地播放。That last time I took a plane, I got airsick.上次我乘飛機(jī)時(shí)暈機(jī)了。I hope there's no bad air between us.我希望我們之間的關(guān)系不要很別扭。

10.all

1)

2)

3)

4)

5)

6)

7)

8)

9)

10)

11)

12)

13)It's looks like we won't be going after all.看起來最后我們還是不能去。We've all but finished the project.我們已幾乎完成了那個(gè)項(xiàng)目。All in all I'd say it's been a very productive day.總的來說，我認(rèn)為這一天過得很充實(shí)。Let's go all-out and win this game!讓我們盡全力來打贏這場比賽。We knew it was all over when we saw the building burst.當(dāng)我們看見那座建筑突然起火時(shí)，我們知道一切全完了。We wish you all the best.我們大家祝福你一切如意。If it's all the same to you, I'd just as soon not go.如果這對你都是一回事的話，我就不想去了。They were running from the police like all get-out.他們以極快的速度逃脫警察的追趕。I didn't see them come in at all.我根本高沒有發(fā)現(xiàn)他們的進(jìn)來。Let's settle this matter once and for all.讓我們來把這個(gè)問題一次性地徹底解決掉。Mark is an all-around athlete.馬克是一個(gè)全能運(yùn)動(dòng)員。Did you get to play in the all-star game? 你入選全明星隊(duì)的比賽了嗎？He bloke the all-time record in the 100-meter run at his school.他打破了他所在的學(xué)校

100米跑的歷史最高記錄。

11.alley

1)Working on cars isn't up my alley.修理汽車不是我拿手的活兒。

12.alone

1)

2)I just wanna be left alone.我只是想一個(gè)人呆會兒。Can't you just leave well enough alone? 你不能少管一些閑事嗎？

13.along

1)

2)You knew all along what was going on.你從一開始就知道所發(fā)生的事。Debbie doesn't get along with Steve.戴比和史蒂夫相處得不好。

1)

2)

3)

4)

5)Mr.Pak came here searching for the American dream.帕克先生來到這兒尋求他的“美國夢”。Some foreigners become Americanized while living in the U.S.一些外國人在美國居住時(shí)被美國化了。Not having any job freedom would be totally unAmerican.沒有選擇職業(yè)的自由是完全違背美國精神傳統(tǒng)的。Bill is an all-American quarterback.比爾是全美（橄欖球）明星賽的四分衛(wèi)隊(duì)員。I just can't go on the American way.我無法適應(yīng)美國方式。

15.animal

1)

2)Water-skiing really brings out the animal in Tom.滑水運(yùn)動(dòng)真正激發(fā)出了湯姆的活力與激情。The young actor emits a lot of animal magnetism on the screen.那個(gè)年輕演員在熒幕

上充分顯示出他的性魅力。

16.answer

1)I called Emi but there was no answer.我給埃米打了電話，但是沒人接。

17.apple

1)

2)

3)

4)

5)Have you ever been to the Big Apple? 你去過紐約嗎？Do I sense an apple of discord between you two? 你問我有沒有感覺出你們兩人之間的不和，是嗎？Heather is the apple of my eye.希瑟是我的掌上明珠。Rita likes to keep everything in apple-pie order.麗塔喜歡把一切都弄得井井有條。Dennis has always been an apple polisher.丹尼斯一直就是一個(gè)馬屁精。

18.arm

1)

2)

3)

4)You don't have to twist my arm to get me to go with you.用不著你強(qiáng)迫我跟你走。My father is a hopeless armchair quarterback.我爸爸是一個(gè)沒救了的紙上談兵的人。The suspects are armed and dangerous.嫌疑犯帶有武器，十分危險(xiǎn)。Every spring the park is filled with lovers walking arm in arm.每到春天公園里到處都是

手挽手散步的戀人。

19.around

1)

2)Coach Johnson has been around for 30 years.約翰遜教練已有三十年的經(jīng)驗(yàn)了。Someone is on duty here around-the-clock.有人在這里晝夜值班。

20.as

1)

2)

3)

4)

5)

6)It looks as if someone has already been here.看起來在人來過這里了。As for me, I'm going home.至于我，我準(zhǔn)備回家。Marty is acting as if nothing happened.馬蒂表現(xiàn)得像什么也沒發(fā)生過一樣。I want this room left as is.我希望這間房子保持原樣。The changes will begin taking place as of tomorrow.變動(dòng)從明天開始實(shí)施。Police are baffled as to the whereabouts of the kidnappers.警察局搜尋綁架者的工作受

挫。

1)

2)

3)

4)Our gas bill average about $50 a month.我們每個(gè)月的煤氣費(fèi)平均50美元。On the average, I'd say we eat chicken once a week.我們平均每周吃一次雞肉。Kent describes himself as just an average Joe.肯特視自己為一名普通的美國人。On the average day, over 100,000 kids bring guns to school in the U.S.在美國平常日

子里，有100,000個(gè)孩子帶手槍去上學(xué)。

22.away

1)

2)

3)

4)

5)What makes you think you're gonna get away with this? 是什么使你認(rèn)為你可以免受處罰？I wish they'd do away with these complicated tax forms.我希望他們能費(fèi)除掉這些復(fù)雜的稅務(wù)表格。We're planning a weekend getaway for our anniversary.我們正在為慶祝我們的紀(jì)念日而安排一次周末的外出活動(dòng)。Tom wants to run away from home.湯姆想從家里出逃。Dave and Kathy are going to steal away on vacation.戴夫和凱茜計(jì)劃在假期里偷偷跑出

去。