第一篇：瀏陽煙火、安化黑茶、湘繡、湘菜 英語講解（xiexiebang推薦）

Liuyang fireworks(瀏陽煙火)Liuyang belongs in Changsha City, and is located in the east of the Changsha City.However, there are something famous, called the fireworks.Liuyang fireworks are one of the specialities of Hunan province,they are also well-known in the world.Liuyang fireworks are produced with fine manufacturing procedures and the quality is excellent.They once won the excellent medal on Chicago expositive in USA.liuyang already has a history of more than 1400 years of producing firecrackers, and it is also called” firecrackers town “in China.Referring toliuyangfirecrackers and fireworks, history can be traced back to Tang and song Dynasty.Legend emperor yongzheng reigned in 1678 , he asked to set off fireworks and firecrackers in the first year of Lantern Festival, to innovate fireworks and firecrackers industry.A.D.960-1127(Nothern Song Dynasty years,)Liuyang fireworks up to the first peak, in 1723,the qing dynasty years, the Liuyang fireworks becametributes , and in 1875, began to export to Japan, Korea, India, Iran, the United Kingdom, the United States, Russia and other countries.Since 1991, Liuyang began to organize “Liuyang Fireworks Festival”, since then, a session held every two years.In 1998, it was renamed liuyang International fireworks festival, and among China’s top ten festivals.瀏陽花炮是馳名中外的湖南傳統(tǒng)產(chǎn)，工藝精美，質(zhì)量優(yōu)異，曾獲美國芝加哥萬國博覽會的優(yōu)等獎。瀏陽制作煙花鞭炮，久負(fù)盛名，素有“鞭炮之鄉(xiāng)”之美譽。

瀏陽花炮包括鞭炮和煙花，歷史可追溯至唐宋。傳說1678年雍正皇帝登基時，為改元正塑，要在元宵佳節(jié)燃放響炮、花炮，傳旨鞭炮行業(yè)，要創(chuàng)新花上京。

到公元960-1127年，瀏陽花炮到了第一個鼎盛時期；清朝年間，1723年，瀏陽花炮成為京城貢品，并在1875年開始出口日本、朝鮮、印度、伊朗、英國、美國、俄羅斯等國。

從1991年開始，瀏陽開始舉辦瀏陽花炮節(jié)，此后每兩年一屆舉行。1998年，瀏陽花炮節(jié)更名為瀏陽國際花炮節(jié)，并躋身中國十大節(jié)慶活動。

Anhua dark tea（安化黑茶）

The tea only existing in Anhua, Hunan, China refers to Anhua dark tea which is gradually opened her mysterious veil to the world.Since ancient times ,it has never disappeared from view.In 2010, it successively made its debut in Shanghai World Expo and Guangzhou Asian Games, which proclaimed to the World the revival of Anhua dark tea.Moreover, the soaring prices of baskets of dark tea evoked the curiosity of the public.Now Anhua dark tea has created a dark tea whirlwind in the tea market in China.Anhua dark tea has a rich culture background in the long tea history.As the birthplace of dark tea in China, Anhua has been the birthplace for the first Qianliang tea, Black Brick an Fu Brick.The key process of dark tea is still the secondary confidential information protected by the country.In Tang dynasty, it has become a tribute for the loyal families and Anhua became famous for dark tea;during the Ming and Qing dynasty, many places along the Zijiang River used to have prosperous dark tea market.The ancient Tea-horse Road which has been preservef well fully confirms that Anhua dark tea has ever played an important role in the tea-horse trade.Anhua was the center of Chinese tea market during the 500 years in Ming and Qing dynasty when its dark tea production accounted for 40% of dark tea of the whole country among the five dark tea-producing provinces.“世界只有中國有，中國只有湖南有，湖南只有安化有”安化黑茶正在想世人逐漸揭開她的神秘面紗。從古至今，安化黑茶從未淡出人們的視野，2010年，安化黑茶飄香上海食博會、廣州亞運會，向世人宣告了安化黑茶的復(fù)興；而一簍簍價格飆升的安化黑茶，更是勾起了眾人的好奇，安化黑茶在中國茶葉市場上掛起一股“黑旋風(fēng)”。安化黑茶文化底蘊深厚，千年茶葉可圈可點，作為中國黑茶的發(fā)源地之一，這里誕生了世界上第一支千兩茶和中國第一篇黑磚茶、第一塊機(jī)制茯磚茶，其黑茶關(guān)鍵制作工藝，目前仍是受國家保護(hù)的二級機(jī)密。唐朝時，‘渠江薄片’（安化黑茶）貴為宮廷貢品，安化享有“唯茶甲于諸州（縣）”的美譽；明清時期，安化資江兩岸呈現(xiàn)“茶市斯為最，人煙兩岸稠”的盛況；至今保存完好的安化茶馬古道，印證了安化黑茶在“茶馬互市”中的重要地位；明清500余年，安化成為了中國黑茶中心，在全國五個黑茶生產(chǎn)省中，安化黑茶占40%，更顯安化黑茶舉足輕重的地位。Hunan Embroidery(湘繡)

Hunan Embroidery is considered one of the four great embroidery styles of China, and has been practiced in that country for hundreds of years.The Hunan Embroidery style originated in the Hunan province of China, where examples of embroidery have been found which date back more than 2300 years.Embroidery in the Hunan province has developed extensively in the intervening centuries, and Hunan Embroidery is a recent product of this development, and borrows influences from other Chinese embroidery styles.While other styles strive for perfection in their craftsmanship, Hunan embroidery is far more akin to folk art with its loose threads and rich colors.Hunan Embroidery is still produced today, and is popular throughout China and around the world.Hunan Embroidery is a distinct characteristic of Xiang chu culture, is a kind of folk art created by the industrious and intelligent people of Hunan province in the long history of Hunan civilization development, It has a long history dating back to 2300 years ago.Composition is rigorous, bright colours , and all kinds of stitch make Hunan embroidery more expensive.Many traditional Chinese painting as its subject, had ‘embroidered birds can listen to the sound, embroidered tiger can run, embroidered one can vividly’ of reputation.The theme of Hunan embroidery include landscapes, animals, figures of several major types, peony, tiger, cat, dog and dragon is also a typical embroidery pattern.Hunan cuisine(湘菜)Hunan cuisine, sometimes called Xiang cuisine , consists of the cuisines of the Xiang River region, Dong ting Lake and western Hunan province, in China.Hunan cuisine is one of the eight regional cuisines of China and is well known for its hot spicy flavor, fresh aroma and deep color.Common cooking techniques include stewing(),frying, pot-roasting, braising, and smoking.Due to the high agricultural output of the region, ingredients for Hunan dishes are many and varied.When it comes the Hunan cuisine, what we all have in mind must be one adjective word pungent.As one of China’s most famous eight cuisines, Hunan cuisine has a long history of more than 2000 years.Hunan cuisine has assimilated a variety of local forms, eventually evolving into its own style.It contains 4000 dishes now, among which over 300 dishes are very notable, such as Dong’an chicken and smoked pork with dried long green beans.The cuisine gives priority to abundance, fatness, smoothness and moistness, mostly take chili as the main course.It not only has the saltiness of the North and the sweetness of the South, but also the hotness and sourness of local characteristics.It is characterized by fragrance, tenderness, clearness and crispness.Its selected materials are based on the principle of being fresh and cheap but good.The cuisine is especially particular about the tastiness of raw materials.

第二篇：安化黑茶培訓(xùn)資料

簡要安化黑茶知識

一、什么是安化黑茶？

從原料基礎(chǔ)、加工工藝、品質(zhì)特征幾個因素考慮。

它是采用安化境內(nèi)山區(qū)大中葉種群體品種為原料，經(jīng)過殺青、初揉、渥堆、復(fù)揉、松柴明火干燥等五大工藝加工而成的具有干茶色澤黑褐油潤、滋味醇和或微澀、湯色紅明鮮亮，略帶獨特松香味的黑毛茶和以其為原料蒸壓成形的緊壓茶的總和。其中渥堆和松柴明火干燥是形成安化黑茶成品的兩大核心工藝。

二、安化黑茶的誕生

公元1524年，中國歷史上最早出現(xiàn)有“黑茶”的文字記載（商茶低偽、悉征黑 茶）”1524年之前所稱的四川烏茶不是真正的黑茶，它是將鮮葉蒸青成綠茶，改變形狀成餅茶（團(tuán)塊綠茶）；湖南是中國黑茶的起源地，主要產(chǎn)區(qū)為安化和臨湘。后來慢慢遍及益陽、桃源、寧鄉(xiāng)等地；安化黑茶之崛起于世，得利于礦日持久的“茶馬交易”，它是安化黑茶的主要傳播媒介與貿(mào)易營銷渠道。茶馬交易：最初見于唐代，到宋初，建立“茶馬司”部門，才成定制。

三、安化黑茶的地位確定

1524年前后，安化黑茶屬于私茶，不能邊銷。到1595年，黑茶被朝廷正式定“官茶”。1524—1595西北茶商越境來安化運黑茶比較頻繁。御史李楠上報朝廷，后經(jīng)戶部批示，從此西北官引茶以四川、漢中茶為主，湖南黑茶為輔。邊銷茶又稱“官茶”系由政府控制用于與邊疆少數(shù)民族交換馬匹之茶。

四、安化黑茶的特征

安化黑茶是中國六大茶類（綠、黃、白、青、紅、黑）中較為特殊的一大茶類。其原因是：一是歷史悠久。二是原料特殊。大多數(shù)黑茶產(chǎn)品所采用的原料均為成熟度較高的鮮葉，毛茶枝葉粗大，并具有一定比例的含梗量。三是工藝復(fù)雜。黑茶加工從原料到成品一般要經(jīng)過二十多道甚至三十多道工序才能完成。四是品味獨特。成品不苦不澀，口感甜純潤滑。湯色紅艷明凈。品味黑茶，在視覺和口感上是一種極美的享受。五是耐陳列，具有收藏增值的特性。六是功效獨特。

五、安化黑茶產(chǎn)品的開發(fā)

1、三尖

清乾隆年間，安化茶葉生產(chǎn)商應(yīng)山西茶葉商的要求，采接細(xì)嫩芽葉、精細(xì)加工制成高級黑茶：天、貢、生。供西北邊區(qū)中上層人士需要。清道光年間，天、貢尖被定為“貢茶”，供皇室貴族飲用。

2、花卷茶

清道光元年（1820年），安化發(fā)明了“筒子茶”，又叫“花卷茶”，每支重100兩（老稱），稱“安化百兩茶”，又稱“道光安化百兩茶。清同治年間（1862年—1874年）山西茶商與安化邊江劉姓兄弟在“百兩茶”的基礎(chǔ)上共同研制安化千兩茶，增重為每支1000兩（老稱），制成花卷茶，別名“安化千兩茶”，又稱“同治安化千兩茶”。1952年，白沙溪茶廠聘請劉姓家庭千兩茶傳人入廠，規(guī)模化生產(chǎn)安化千兩茶。1958年，白沙溪茶廠改用機(jī)壓花磚茶。1958年—1983年，沒有一支安化千兩茶的生產(chǎn)。1983年，白沙溪為恢復(fù)傳統(tǒng)安化黑茶產(chǎn)品—千兩茶，重新生產(chǎn)。1998年，白沙溪申請了千兩茶的國家專利。

3、黑磚茶

它最初稱“黑茶磚”。1939年5月，白沙溪創(chuàng)始人—彭先澤在安化試壓成功，1940年開始在湖南省磚茶廠機(jī)械規(guī)?；a(chǎn)。

4、茯磚茶

1644前后，陜西涇陽采用安化黑毛茶為原料，手制伏磚。稱為“涇陽磚”，當(dāng)?shù)厝擞纸小昂琛?，需在伏天制作，故稱“天伏茶”。以其藥效似土茯苓，就由“茯茶”或“福磚“。1953年，白沙溪茶廠在安化手制而成了第一片“茯磚茶”。打破了茯磚茶只能在陜西涇陽壓制的神話。

5、花磚茶

由于制作花卷茶操作繁雜，勞動強度大，季節(jié)性強，為提高生產(chǎn)效率，1958年白沙溪茶廠試用機(jī)械壓制“花磚茶”。

六、安化黑茶傳統(tǒng)產(chǎn)品的外觀、色澤、口感、功效 外觀：粗曠大氣包裝原始古樸

色澤、香氣：成品黑褐油潤、湯色紅黃明亮，香氣純正、帶松香味 口感：滋味醇和、回甘、老茶有陳香味

功效：消食去膩，降血糖、降血壓、降血脂，保水、安神、美容

白沙溪黑茶產(chǎn)品銷售指導(dǎo)

廠家對經(jīng)銷商進(jìn)貨的指導(dǎo):

1、根據(jù)目前白沙溪黑茶產(chǎn)品中的規(guī)格口感價位適用群體進(jìn)行指導(dǎo)進(jìn)購(產(chǎn)品適應(yīng)的不同消費群)

2、根據(jù)目前不同市場對白沙溪黑茶產(chǎn)品系列的需求進(jìn)行指導(dǎo)進(jìn)購.(區(qū)域消費群需求的產(chǎn)品)

經(jīng)銷商具體產(chǎn)品銷售的指導(dǎo):

1、面對茶葉店茶樓等分銷商可按廠家對經(jīng)銷商進(jìn)貨產(chǎn)品的指導(dǎo)試行.2、面對單位可推介部分常規(guī)產(chǎn)品禮品組合茶新品、面對初試黑茶的消費者可推介部分常規(guī)產(chǎn)品(天茯250g天尖300g茯磚)新品(53015311直泡系列 御品茯磚).、面對口感重的消費者可推介黑花磚千兩天茯。、面對做禮品茶贈送的客戶可推介部分常規(guī)產(chǎn)品(天茯3000g茯磚千兩餅百兩精黑條)禮品組合茶限量發(fā)行茶.、面對旅游景點可推介包裝精美體積小,便于攜帶的產(chǎn)品,如新(53015311御品茯磚特制茯磚直泡茶系列)和部分常規(guī)產(chǎn)品.、面對收藏家可重點推介黑花磚千兩五百兩3000g茯磚部分第一批面世的新品.、面對酒店客房可推介精品黑條直泡茶系列53015311.9、面對餐飲場所泡飲茶可推介西北茯磚大簍貢生尖.10、白沙溪銷售網(wǎng)絡(luò)遍布全國各地,零售價透明度高,產(chǎn)品標(biāo)價盡量請按公司指導(dǎo)價執(zhí)行, 不要與消費者做一棒子買賣.針對特殊的場所銷售價格,如旅游景點星級酒店高檔茶樓可適當(dāng)抬高零售價格.、銷售過程中,如遇產(chǎn)品質(zhì)量問題請及時向廠家反饋.白沙溪的茯磚圖片一:3000g手茯(08