第一篇：1月7日純正地道美語 第182期(外教講解)商業(yè)計劃

legal structure 公司結(jié)構(gòu) hassle n.困難，麻煩 execute vt.執(zhí)行, 實行 【拓展詞匯】 Congress makes the laws;the President entrepreneur n.企業(yè)家 executes them.credentials n.證明，資格 國會制定法律，總統(tǒng)執(zhí)行法律。vision statement 描述你的商業(yè)預(yù)測 financial analysis財務(wù)分析 prospects n.前景；景象 return on one’s investment 投資上的feasibility n.可行性 盈利

A：I’ve had it!I’m done working for the company that is taking me nowhere!B: So what are you gonna to ? Just quit? A: That’s exactly what I am going to do!I’ve decided to create my own company!I’m going to writ up a business plan, get some investors and start working for myself!B: Have you ever written up a business plan before? A: Well, it can’t be hard!I mean, all you have to do is explain your business, how you are going to do things and that’s it, right? B: You couldn’t be more wrong!A well written business plan will include an executive [iɡ'zekjutiv]summary which highlights the idea of the business in two pages or less.Then you need to describe your company with information such as what type of legal structure it has, history, etc.A: Well , that seems easy enough.B: Wait, there’s more!Then you need to describe your goods or services.What they are and how they are different from competitors’? Then comes the hard part, a market analysis[?'n?l?sis].You need to investigate[in'vestiɡeit] and analyze hundreds of variables!You need to take into consideration

socioeconomic['s?usi?u,i:k?'n?mik,-?i-] factors from GDP per capita['k?pit?] to how many children on average the population has!All this information is useful so that you

can

move

on

to

your

strategy

['str?tid?i]and implementation[,implimen'tei??n] stage, where you will describe in detail how you will actually execute['eksikju:t] your idea.A: Geez.Is that all? B: Almost, the most important piece of information for your investors will be the financial analysis.Here you will calculate and estimate sales, cash flow and profits.After all, people will want to know when they will begin to see a return on their investment!A: Umm.I think I will stick to my old job and save myself all the hassle of trying to start up a business!

A: 我受夠了。我正在為一個不能帶我前進的公司工作。

B: 你會怎么辦？只是放棄？

A: 那正是我要做的事。我決定建立自己的公司。我想要撰寫商業(yè)計劃，找到一些投資者并為自己開始工作。

B: 你先前寫過商業(yè)計劃嗎？

A: 那不是很難。我的意思是，你必須做的事就是解釋你的商業(yè)，以及你會如何做，對吧？

B: 你真是糊涂。一個好的商業(yè)計劃包括行政上的總結(jié)，用2頁或更少的頁數(shù)突出商業(yè)的想法。然后你需要描述諸如公司結(jié)構(gòu)類型，公司發(fā)展歷史等相關(guān)信息。

A: 喔，那看起來很簡單。

B: 等等，還有。你需要介紹并描述公司的貨物或服務(wù)。具體是什么以及和其他同行有什么區(qū)別？下一個就是最難得部分，市場分析。你需要調(diào)查并分析各種變量。你需要考慮包括從平均GDP到平均每個家庭擁有孩子的數(shù)量等社會經(jīng)濟因素。所有的信息都是有用的，這樣你才能進行戰(zhàn)略定位和執(zhí)行階段，這一步你要詳細(xì)描述你將如何執(zhí)行你的主意。

A:Geez。就這些嗎？

B:快了。對投資者來說信息最重要的部分就是財務(wù)分析。你要計算并估計銷售，資金流動和利潤。畢竟，人們想要知道什么時候他們能看到投資上的盈利。

A: 我想我會繼續(xù)做原來的工作，不自尋開公司的麻煩。