第一篇：商務(wù)英語應(yīng)用的問題

商務(wù)英語的用途不單單用于與外國人的交流，還用于商業(yè)的會(huì)談，所以你不但要注意學(xué)習(xí)的過程，還要考慮一些問題，下面我們就來談?wù)勥@些問題。很多白領(lǐng)在一些商務(wù)往來比較頻繁的企業(yè)中就會(huì)遇到的問題。

商務(wù)英語中級(jí)的閱讀，難度不小。表現(xiàn)為（1）題型豐富。商務(wù)英語的閱讀題型很具有特色，不同于英語四、六級(jí)，甚至與雅思、托福的閱讀題型大相徑廷。難怪很多同學(xué)不能很好地應(yīng)付商務(wù)英語閱讀考試。（2）詞匯量大。很多詞匯都具有典型的商務(wù)特色，牽涉到商務(wù)領(lǐng)域的各行各業(yè)，如果不熟悉該領(lǐng)域的詞匯，就很難熟悉這些詞。而商務(wù)英語閱讀題目對(duì)于細(xì)節(jié)的把握是很關(guān)鍵的。（3）文章長，具有較強(qiáng)的專業(yè)性。英語四、六級(jí)的文章，往往同學(xué)們具有一定的知識(shí)背景，這樣閱讀起來不會(huì)太累，感覺比較順。而商務(wù)英語考試的文章則截然不同，就是考察同學(xué)的商務(wù)背景知識(shí)，某一領(lǐng)域背景的欠缺，就造成了同學(xué)不知文章所以然。

要解決以上問題，不是所謂的考試技巧可以解決的。英語要學(xué)好，關(guān)鍵還在日積月累，水到渠成。具有了什么樣的水平，才能通過相應(yīng)的考試。特別是商務(wù)英語，注重實(shí)踐。建議大家可以在長期積累的過程中，存一些。日積月累，這些就是很寶貴的財(cái)富。這里，我想講兩個(gè)貫穿在我多年教學(xué)中的學(xué)習(xí)方法，希望同學(xué)們受益匪淺。

對(duì)于詞匯，要講究“幫派記憶法”。何謂“幫派記憶法”？通俗得講，就是出來一個(gè)詞，要想到相關(guān)的一群詞，這群詞可以是近義詞，也可以是意思可以歸為一類的表達(dá)方式。比如：劍橋BEC真題集第3輯（中級(jí)）－Test 1－Reading－Part Two（20頁）文章標(biāo)題Evaluating the performance of the board.出來evaluate,馬上應(yīng)該想到evaluate = assess = size up = appraise, 都是評(píng)估的意思。這在詞匯的積累方面很重要。從考試的角度講，Test 2－Reading－Part Two(40頁)馬上考到了appraise的名詞形式appraisal.從實(shí)踐的角度講，每個(gè)公司都要舉行annual performance evaluation.（年度績效評(píng)估）。多掌握點(diǎn)詞，能夠給老板留下深刻印象，使自己在職場(chǎng)上脫穎而出，何樂而不為呢？又如，有這樣一句話：“市場(chǎng)低迷開始反彈”。馬上要想到3種相類似的表達(dá)方式：“The market depression began to rebound.” “The market has taken on an upward tendency.” “The market depression has been reversed”.這樣，在公司寫市場(chǎng)報(bào)告或者開會(huì)的時(shí)候，可以增加句子的豐富性，使報(bào)告充滿活力。

另外，要很好地對(duì)付商務(wù)英語閱讀考試，提高英語水平，關(guān)鍵還要多看與商務(wù)英語相關(guān)的文章，特別是商務(wù)英語考試的閱讀文章，同學(xué)們?cè)诠ぷ鏖e暇之余，不妨多看看，權(quán)當(dāng)放松。在中，也可以穿插進(jìn)來一些商務(wù)英語交流的技巧。另一方面，詞匯要記得牢，還是要在上下文中記憶。閱讀的量多了，英語水平自然上去了，還擔(dān)心商務(wù)英語的閱讀考試嗎？

以上這些問題你是不是在學(xué)習(xí)過程中也碰到過，現(xiàn)在給出了答復(fù)，你是不是很受用呢？

1)本文由搜學(xué)通http:///為您整理

腦殘光環(huán)

第二篇：商務(wù)英語在國際上的應(yīng)用

Business English in the international application

Abstract: Business English language is connected with the business background areas.Business English is the English language in the business domain variants.Business English Correspondence is in the field of international business specific application, their language reflects characteristic features of international business.Business English in the application of international trade is very extensive, involving all aspects of business activities, the whole transaction can be divided into any two phases, we call for co-operation, and maintenance phase of cooperation phase.Seeking cooperation phase, the most important thing is to achieve cooperatio n through negotiations;cooperation in the maintenance stage, so that employees adapt to different cultures, thereby promoting unity and cooperation.Key Words: Business English;International trade;Economic

1.Business English role in international trade

1.1The premise of trade cooperation

In today's world economy, has entered a you are part of me, I am, I have your integration times.Imagine what the inward-looking, self-enclosed would also like to economic development is almost 100 million soar impossible.From the various countries of the inter-firm cooperation opportunities and significantly increased, and the completed these cooperation projects, irrespective of the nature, there will be dragged to the enterprise internal or inter-enterprise business communication.Given the cooperation parties(including enterprises, or other economic organizations or individuals)in their native countries needs to be different, not only the cooperation parties before or in the course of cooperation as well as understanding and cooperation projects involving the State of the related economic background and its signed or acceded to the international treaties, as well as relevant international habits based on cooperation between the parties, but also for the business relationship between project took place in the course of cooperation, but also the norms relating to the Economic Affairs, are necessary to do considerable business English skills and knowledge of the persons involved.It can be said, he left the business English skills and knowledge can hardly move an inch, and international cooperation.Business of the importance of English is evident from this.1.2 Access to trade information

The rapid development of business English, business in the global context can find trading partners and new business, many companies may be introduced by others that the contact potential customers, use them to get in touch with Business English.1.3 Trade with the tools

When sought after the customer, the round turns carried on the service in the transaction consultation stage through the letters and telegrams or the oral way the discussion.It is the entire service critical phase, commercial English in the cargo import-export trade procedure.On transaction consultation and signing link very important.In the international trade operation practice, the trade various links all contact letters and telegrams all constitute the important legal basis.When specially has the trade dispute, it has the result which about the possibility the dispute solves.May realize the trade globalization not only in the entire trade process using the commercial English, not carries on the time and the spatial limit the face-to-face discussion and

the communication, moreover also can save the cost, speeds up the trade development the speed.Moreover.In view of the fact that commercial English also promoted the foreign trade growth in each kind of information platform use, enhances the working efficiency.Commercial English for the trade both sides communication exchange build bridge, accurate and specifically transmits bilateral each kind of related information;It plays the communication round turn medium role and to involve to foreign trade each link.Commercial English has the promotion, the assistance function in the international trade.1.4 Personnel engaged in trade image enhancement

Engaged in international trade activists, higher levels of general culture, and public relations activities in due time, to business English is the world as a channel to enhance outreach and communication, will no doubt added to the Party of infinite charm.China's Vice Premier Wu Yi, she served as Minister of the time, she added to her English a lot of popularity.With certain business English knowledge.sometimes you can get twice the result.Global integration in the future world pattern will make our increasingly in close proximity, language is the narrow bridge this distance.1.5 Survival skills

With the continuous increase in foreign-funded enterprises, more and more people are working in foreign companies.Although the nature of work, workplace is different, but they will encounter the same problem is how to engage in foreign-related economic and trade activities, how to have a place in the foreign-owned businesses.Language differences is undoubtedly of the greatest obstacles encountered by these people, known as life other than English, academic English, business English is the most important communication tool in modern foreign-funded enterprises.From an objective point of view of business English comparison of straightforward, and requires strict accuracy, interest is not strong.But working class language and complement each other, everyone needs to work or face, so it becomes the survival and development languages, no one is indispensable.Foreign business English as a standardization of the criteria for selecting staff in non-English-speaking countries, becoming into international business thoroughfare.1.6 Means to promote business

Many companies at the time of entering the international market, advertising is their only representative.Successful advertisement for enterprises to establish a good image, lay the Foundation for market development.Advertising in the expected location for enterprise product in the target market, is the most effective means to contact potential customers.Many businesses use English advertisements, to pass information to the world.Ads as an application of English language, it has its own unique language style and characteristics.Unique beautiful advertising English words, syntactic concise and rich content, rhetoric is very dynamic, thought provoking.2 English and Business EnglishLanguage exists in a certain language environment.Different language environments actually represent different areas of communication and social fields.Therefore, the language also exists in different areas.At the same time, exist in different areas of language in communication and linguistic styles vary, we considered this different register on the different.Register of the so-called, refers to the language of the community in the verbal communication of certain scenes(particularly areas of working life)used with group characteristics and scene characteristic language.A register of language in the language community can reflect the

professional characteristic of this area.As a business language for business information carriers, is evolved as the origin and development of business registers, which are variations of languages in the areas of business.We are here referred to as business register.Business register has a very strong business characteristics.Register of a language into the business process, the language and register are struggling to maintain their characteristics.Business English correspondence is a form of writing in the business register.Business register is a language into business in the formation of language variants in the field.In this register, there are many different languages, including Japanese, English, and so on.Also, there will be business Japanese, business English, and so on.In international business, buyers and sellers through the English international language Exchange.After entering the business world, more and more under the influence of business register in English, in the business register has gradually formed a unique business English.Business English is different from people in their daily life as seen in English, it contains a lot about business in the language of the element.Many of those who know English but lack of business knowledge may not be able to understand material aspects of business English, including in terms of listening, speaking, reading and writing.Listening, speaking, reading, writing, and other aspects of business English contain belong to the business register, reflecting business class features.With the rapid development of international trade, growing international business activities, business language use has become even more frequent, especially business English.As far as the international business, buyers and sellers in different countries, from very far away, not many opportunities for face-to-face talks, of course, face to face negotiation costs are extremely high.Therefore, the international business mainly through letters, telegrams and other means.4Characteristics of business English correspondence in business register

4.1 Frequent business terms basically is the business aspects of business English correspondence, it appears in the language of a lot of business terms.Business terms of use will make the language more concise and more save time and thus more efficient.One reader to fully understand an article business English correspondence, knows only the literal meaning of each word or the whole article is not enough, he needs to understand business terms that appear in the article.Many business terms that occur in business English correspondence, such as FOB(Free On Board)is the price terms, saying “FOB”;D/P(Documents against Payment)is a method of payment, means “payment”;TPND(Theft pilferage and Non-Delivery)is a transport insurance terms, saying “steal pilferage risks”;B/L(Bill of Lading)is a transport documents, bills of lading;FAQ(Fair Average Quality)is a quality representation, represents a fair average quality.Frequently used business terms are typical characteristics of business English problem.The term also reflects the style of business features.The business terms concisely listed above, meaning-rich, easy to use.These words relate to a number of related knowledge.Many words in their business, a member of the social groups to realize the inherent in its real meaning, not to mention the contains these words and sentences.4.2 Language simplicityConciseness in business, time is money.Therefore, in the business register, all members must comply with the essential requirements, that is the language simple, avoiding long-winded.Course in simple language when expression must also pay attention to the full.In the languages of the Organization to enable readers to quickly know the author wanted to express meaning.Business English correspondence tend to be short, virtually no nonsense.: Ands the expression expression of simple means to Please don't hesitate tell us--------Please tell

usDuring the year a of 2004-----------------During 2004Will you be good enough-----------------PleaseCome to decision------------------------DecideFor the price of USD 600---------------For USD 600Due to the fact that-----------------------Because such as the above examples abound in business English correspondence.This allows authors to quickly and clear expression of their ideas, thereby enhancing the productivity of both parties.If at the time of business English correspondence, writes in the La long-winded, you may not even see the recipient's interest and patience to look at.4.3 Note that the principles of politeness in business English correspondence should pay attention to the principles of politeness, courtesy of the Department said the expression is not only polite, but also take the initiative to understand each other [3].Light with a simple polite expressions such as “Please”, “Your esteemed firm”, etc.is not enough.Business English Correspondence of the recipient is the writer's customers, or customers.Most of the recipient and write in different countries, each to the other main impression is that the text from the letter reflected.In the letter to new customers when it is more important, because the letter is to give each other the first impression.Courtesy letter should be noted that the principle of

4.4 Considerate toward each other, and that is sympathetic to take into account each other's needs, aspirations and feelings, and take the initiative, such as station on the other side's point of view, for each other.In the business sector, through business English letters or telegrams, contact with the customer equally stressed that “the customer is God,” and “ ” for God's sake.Business Communications is the receipt of the letter from customers who wrote a letter.Therefore, to avoid when writing(We Attitude), always(You Attitude)attitude toward each other, always put the recipient in mind, can stand in each other's point of view taking into account each other's wishes and feelings.Compare for example is as follows: “We Attitude”(1)We allow you a 3%discount for cash pay-ment.(If cash, our 97 percent)(2)We are pleased to announce that…………(We are pleased to announce that)" You Attitude”(1)You will earn a 3% discount if you pay bycash.(When you pay cash, you can hit 97 percent).(2)You will be pleased to know that…………(You will be happy to learn that up)By comparison between two sentences above easily tell the differences and effects.Looked from the entire sentence that, the first group of sentence are many is emphasized letter writer, are one kind “We Attitude” manner;The second group of sentence has used “You Attitude” in the manner, more emphasis opposite party, takes with to respect opposite party.Looked from the word usage that, “allow” and “announce” appears too stiffly, in the expression is not very polite;But in the second sentence “earn” and “bepleased to know”, the word usage was appropriate, forgives opposite party desire and the feeling, accepted easily for opposite party, also easily made the good impression to opposite party.Therefore, when writing, must pay attention to the pardon opposite party, not only this may manifest the write friendly manner, also can give later service to bring a bigger convenience.Conclusion

Register of Commerce is the concrete expression in the language in the area of business.English use of generalized makes most international companies have chosen it as a marketing weapon, the organic combination of both English and international trade or business English.Global economic integration is being further deepen, commercial activity was increasing, and increasingly close business contacts, as fire international trade business such as tea, challenges and new era-specific friction ensue.Application of improving business English in international

trade, in large part will bring to companies or corporations to maximize efficiency.References:

[1] Dai qingxia.An introduction to Sociolinguistics [m].Beijing: commercial press, 2004.[2] Guo Xi.Chinese Sociolinguistics [m].Hangzhou: Zhejiang University Press, 2004.[3] Xu Meirong.Foreign trade English correspondence [m].Beijing: the University Press, 2002.

第三篇：商務(wù)英語--外企面試問題精華+面試技巧

商務(wù)英語---外企面試問題精華+面試技巧

一、英語面試常見問題（1）

二、英語面試常見問題（2）

三、英語面試常見問題（3）

四、英語面試常見問題（4）

五、錯(cuò)誤的回答案例以及補(bǔ)救

六、輪到你自己來參加面試了，看你的了！

七、關(guān)鍵時(shí)刻來了，怎么談待遇

我從HR角度整理了一些面試問題精華以及面試技巧，非常實(shí)用！每個(gè)問題也有不同的回答備選，大家可以根據(jù)自己實(shí)際情況靈活運(yùn)用（比如你性格稍微內(nèi)向，就不要為背誦句子而說自己活潑開朗等等，你懂的?。４蠹夜ぷ黜樌?！正文開始啦：

一、英語面試常見問題(1)

Q： Can you sell yourself in two minutes？ Go for it.（你能在兩分鐘內(nèi)自我推薦嗎？大膽試試吧?。?/p>

A： With my qualifications and experience, I feel I am hardworking, responsible and diligent in any project I undertake.Your organization could benefit from my analytical and interpersonal skills.(依我的資格和經(jīng)驗(yàn)，我覺得我對(duì)所從事的每一個(gè)項(xiàng)目都很努力、負(fù)責(zé)、勤勉。我的分析能力和與人相處的技巧，對(duì)貴單位必有價(jià)值。)

結(jié)構(gòu)化面試技巧解析結(jié)構(gòu)化面試技巧...結(jié)構(gòu)化面試技巧...2

Q：Give me a summary of your current job description.(對(duì)你目前的工作，能否做個(gè)概括的說明。)

A：I have been working as a computer programmer for five years.To be specific, I do system analysis, trouble shooting and provide software support.(我干了五年的電腦程序員。具體地說，我做系統(tǒng)分析，解決問題以及軟件供應(yīng)方面的支持。）Q：Why did you leave your last job？(你為什么離職呢？)

A： Well, I am hoping to get an offer of a better position.If opportunity knocks, I will take it.（我希望能獲得一份更好的工作，如果機(jī)會(huì)來臨，我會(huì)抓住。）A：I feel I have reached the “glass ceiling” in my current job./ I feel there is no opportunity for advancement.（我覺得目前的工作，已經(jīng)達(dá)到頂峰，即沒有升遷機(jī)會(huì)。)

Q：How do you rate yourself as a professional？(你如何評(píng)估自己是位專業(yè)人員呢？)

A： With my strong academic background, I am capable and competent.(憑借我良好的學(xué)術(shù)背景，我可以勝任自己的工作，而且我認(rèn)為自己很有競爭力。）Q： What contribution did you make to your current(previous)organization？(你對(duì)目前/從前的工作單位有何貢獻(xiàn)？)

A： I have finished three new projects, and I am sure I can apply my experience to this position.(我已經(jīng)完成三個(gè)新項(xiàng)目，我相信我能將我的經(jīng)驗(yàn)用在這份工作上。)

Q：What do you think you are worth to us？(你怎么認(rèn)為你對(duì)我們有價(jià)值呢？)

A：I feel I can make some positive contributions to your company in the future.(我覺得我對(duì)貴公司能做些積極性的貢獻(xiàn)。)

Q：What make you think you would be a success in this position？(你如何知道你能勝任這份工作？）

A：My graduate school training combined with my internship should qualify me for this particular job.I am sure I will be successful.(我在研究所的訓(xùn)練，加上實(shí)習(xí)工作，使我適合這份工作。我相信我能成功。)

Q：Are you a multi-tasked individual？(你是一位可以同時(shí)承擔(dān)數(shù)項(xiàng)工作的人嗎？)or Do you work well under stress or pressure？(你能承受工作上的壓力嗎?)A：Yes, I think so.A：The trait is needed in my current（or previous)position and I know I can handle it well.(這種特點(diǎn)就是我目前（先前）工作所需要的，我知道我能應(yīng)付自如。)

二、英語面試常見問題(2)

Q：What is your strongest trait(s)？(你個(gè)性上最大的特點(diǎn)是什么？)A：Helpfulness and caring.（樂于助人和關(guān)心他人。）A：Adaptability and sense of humor.（適應(yīng)能力和幽默感。）A：Cheerfulness and friendliness.（樂觀和友愛。）

Q： How would your friends or colleagues describe you？（你的朋友或同事怎樣形容你？）A：(pause a few seconds)(稍等幾秒鐘再答，表示慎重考慮。)They say Mr.Chen is an honest, hardworking and responsible man who deeply cares for his family

and friends.(他們說陳先生是位誠實(shí)、工作努力，負(fù)責(zé)任的人，他對(duì)家庭和朋友都很關(guān)心。)A：They say Mr.Chen is a friendly, sensitive, caring and determined person.(他們說陳先生是位很友好、敏感、關(guān)心他人和有決心的人。)

Q：What personality traits do you admire？(你欣賞哪種性格的人？)

A：(I admire a person who is）honest, flexible and easy-going.(誠實(shí)、不死板而且容易相處的人。)

A：(I like)people who possess the “can do” spirit.(有“實(shí)際行動(dòng)”的人。)Q：What leadership qualities did you develop as an administrative personnel？(作為行政人員，你有什么樣的領(lǐng)導(dǎo)才能？)

A：I feel that learning how to motivate people and to work together as a team will be the major goal of my leadership.(我覺得學(xué)習(xí)如何把人們的積極性調(diào)動(dòng)起來，以及如何配合協(xié)同的團(tuán)隊(duì)精神，是我行政工作的主要目標(biāo)。)

Q：How do you normally handle criticism？(你通常如何處理別人的批評(píng)？)A：When we cool off, we will discuss it later.(我會(huì)等大家冷靜下來再討論。)Q： What do you find frustrating in a work situation？(在工作中，什么事令你不高興？)A： Sometimes, the narrow-minded people make me frustrated.(胸襟狹窄的人，有時(shí)使我泄氣。)

Q：How do you handle your conflict with your colleagues in your work?(你如何處理與同事在工作中的意見不和？)

A：I will try to present my ideas in a more clear and civilized manner in order to get my points across.(我要以更清楚文明的方式，提出我的看法，使對(duì)方了解我的觀點(diǎn)。)

Q：How do you handle your failure？(你怎樣對(duì)待自己的失??？)

A： None of us was born “perfect”.I am sure I will be given a second chance to correct my mistake.（我們大家生來都不是十全十美的，我相信我有第二個(gè)機(jī)會(huì)改正我的錯(cuò)誤。)

三、英語面試常見問題(3)

Tell us about yourself.這是一個(gè)有關(guān)你個(gè)性、背景、學(xué)習(xí)以及工作經(jīng)歷的非常寬泛的問題。你可以準(zhǔn)備一個(gè)簡潔的回答。

Why should we hire you？

招聘者正在問有關(guān)你的特點(diǎn)和強(qiáng)項(xiàng)的問題。當(dāng)然，對(duì)求職的公司也要有所了解，你的加入要給對(duì)方帶來效益才好。Why did you leave your last job？

面試人員想要知道你是辭職的，還是被辭退的，或是下崗的，并希望了解原因。你最好實(shí)話實(shí)說，職場(chǎng)講究誠信。Are you willing to relocate？

這代表著你是否愿意移居另一個(gè)城市或國家。Tell me about your scholastic record.這是指你在學(xué)校及大學(xué)所學(xué)的學(xué)科和成績。

Tell me about your extracurricular activities and interests.

第四篇：商務(wù)英語面試時(shí)應(yīng)該注意哪些問題

商務(wù)英語面試時(shí)應(yīng)該注意哪些問題

類別：閱讀來源：美聯(lián)英語學(xué)習(xí)網(wǎng)

目前很多的朋友都會(huì)接觸到商務(wù)英語面試，而在面試的過程中，自己的英語能力才會(huì)變得更好，接下來我們就來看下到底商務(wù)英語面試都應(yīng)該注意哪些問題，請(qǐng)看下面我的內(nèi)容表述。

到底商務(wù)英語面試時(shí)應(yīng)該注意哪些問題呢？在下面的文章中也已經(jīng)給出了一些相關(guān)的提示，一旦大家在意識(shí)到了這些后，日后的英語學(xué)習(xí)過程也將會(huì)順利了許多。所以無論如何大家都應(yīng)該把這些問題注意一下，這將會(huì)影響到面試結(jié)果。

商務(wù)英語面試的時(shí)候包括：1.對(duì)目標(biāo)公司所在地、規(guī)模、在全球的活動(dòng)概況等要事先有所了解，包括總公司在國內(nèi)設(shè)立分公司的時(shí)間、業(yè)績表現(xiàn)、經(jīng)營規(guī)模，以及今后打算開展的業(yè)務(wù)等，若能得到業(yè)界的評(píng)價(jià)更好。如無法得到書面資料，也要設(shè)法從該公司或其他同業(yè)中獲得情報(bào)。

2.面試時(shí)自我介紹內(nèi)容應(yīng)強(qiáng)調(diào)應(yīng)征的動(dòng)機(jī)以及想應(yīng)征的崗位，因此好相關(guān)崗位的情報(bào)，自我介紹時(shí)才能胸有成竹，切合主題。3.準(zhǔn)備好所有證書材料，譬如與專業(yè)能力相關(guān)的資格證書，或參加培訓(xùn)的資料，最好和應(yīng)征職務(wù)有直接關(guān)聯(lián)，不但可證明自己在這一方面所做的努力，也表示具有這個(gè)潛能。另外還要談吐自信，就是要積極地進(jìn)行自我肯定，讓面試人充分了解你的優(yōu)點(diǎn)與潛能。

商務(wù)英語面試時(shí)應(yīng)該注意哪些問題呢？在以上的文章描述中也已經(jīng)給出了大家所需的答案，一旦大家在看過了這些后，相信所有的學(xué)習(xí)麻煩也會(huì)被我們很好的解決了。而這些方式方法也恰恰是我們都最為需要的一點(diǎn)相關(guān)內(nèi)容了。

第五篇：淺談商務(wù)英語的發(fā)展與應(yīng)用1

摘要： 隨著經(jīng)濟(jì)發(fā)展的日益全球化，中國將在更廣闊的領(lǐng)域、更深的層次融入國際生活，我們?cè)诮?jīng)濟(jì)、文化、教育等領(lǐng)域內(nèi)的對(duì)外交流與合作日趨頻繁。現(xiàn)代商務(wù)英語已賦予了它新的概念，它涵蓋我國人民在各個(gè)領(lǐng)域、各個(gè)層面的對(duì)外交往活動(dòng)中所作的英語應(yīng)用。中國入世，眾多的外國企業(yè)將在中國尋求發(fā)展的機(jī)會(huì)，而縱觀的企業(yè)迎來了走向世界的機(jī)遇，商業(yè)外貿(mào)領(lǐng)域獲得了長足的發(fā)展.目前商務(wù)英語證書越來越受到重視，造成了當(dāng)前商務(wù)英語的火熱形勢(shì)。本文根據(jù)商務(wù)英語的現(xiàn)狀，從其發(fā)展和應(yīng)用加以討論，并提出了自己的看法。

關(guān)鍵詞：商務(wù)英語；發(fā)展；應(yīng)用；

淺談商務(wù)英語的發(fā)展與應(yīng)用

引言

商務(wù)英語作為現(xiàn)代國際化企業(yè)中最重要的交流工具，已經(jīng)成為人們工作學(xué)習(xí)不可缺少的技能。同時(shí)，對(duì)許多人尤其是國際化企業(yè)員工來說，商務(wù)英語的溝通技巧和水平已成為影響其工作機(jī)會(huì)，提職加薪以及事業(yè)發(fā)展的重要因素。在中國，商務(wù)英語證書被各類涉外企業(yè)、部門、組織或機(jī)構(gòu)用來作為招收職員時(shí)英語能力的證明；同時(shí)也是商務(wù)工作人員或英語學(xué)習(xí)者檢驗(yàn)、提高自己英語水平的方式；對(duì)于即將進(jìn)入職場(chǎng)的在校學(xué)生或已工作的青年來說，它是就業(yè)、求職的重要砝碼，因此，商務(wù)英語證書被稱為商務(wù)求職的通行證，本文試從當(dāng)前商務(wù)英語的現(xiàn)狀及其應(yīng)用談?wù)勛约旱目捶ā?/p>

一、什么是商務(wù)英語

從商務(wù)英語誕生那天起，這個(gè)概念就被賦予了許多內(nèi)涵。有了“商務(wù)”這層意義，它就不再是一個(gè)單純的英語學(xué)習(xí)范疇。隨著我國吸納外資大國地位的確立與對(duì)外投資的迅猛發(fā)展，我國企業(yè)國際化程度迅速提高；而與之相協(xié)調(diào)，培養(yǎng)具備全球化經(jīng)營能力、適應(yīng)多國文化與具備國際商務(wù)英語溝通能力的人才就被提到日程上來。與TOEFL、GRE、GMAT以及我國目前舉行的大學(xué)英語四、六級(jí)考試不同，商務(wù)英語考試特別注重考生運(yùn)用英語在商務(wù)環(huán)境中進(jìn)行交際的能力。因此商務(wù)英語證書在全球商業(yè)界得到廣泛的認(rèn)可，在中國各涉外經(jīng)濟(jì)部門以及在華投資的跨國公司中更是倍受青睞。目前我國已有數(shù)百家外資企業(yè)把商務(wù)英語證書作為衡量應(yīng)聘人員英語水平的唯一標(biāo)準(zhǔn)。隨著外資企業(yè)的不斷增多，越來越多的中國人開始在外企里工作。雖然工作性質(zhì)，工作場(chǎng)地有所不同，但是他們都會(huì)遇到同樣的問題，就是如何從事涉外的經(jīng)濟(jì)貿(mào)易活動(dòng)，如何在外商經(jīng)營的企業(yè)里占有一席之地。語言差異無疑是這些人所遇到的最大的障礙，在我們熟知的生活英語、學(xué)術(shù)英語之外，商務(wù)英語是現(xiàn)代外資企業(yè)中最重要的交流工具。

商務(wù)英語的種類 ：

BEC：劍橋商務(wù)英語證書（BEC）考試是劍橋大學(xué)考試委員會(huì)（UCLES）專門為我國設(shè)計(jì)的英語水平考試。該項(xiàng)考試包括選擇題和非選擇題，主要對(duì)考生的英語讀、寫、聽、說能力進(jìn)行全面的測(cè)試。

TOEIC：TOEIC是美國教育考試服務(wù)中心（ETS）在1979年為大型跨國企業(yè)和政府機(jī)構(gòu)開發(fā)，主要用于測(cè)量員工在國際工作環(huán)境中英語交流能力的考試，經(jīng)過20多年的完善和發(fā)展，今天已經(jīng)被作為全球職業(yè)英語考試的標(biāo)準(zhǔn)。每年在60多個(gè)國家有超過200萬的考生選擇參加TOEIC，4000多家國際化的公司或機(jī)構(gòu)承認(rèn)并使用TOEIC成績。

TOPE：職業(yè)英語考試(Test of Professional English)是由世界權(quán)威教育測(cè)試機(jī)構(gòu)——ETS美國教育測(cè)試服務(wù)中心（Educational Testing Service）專門針對(duì)母語非英語國家的企業(yè)、政府部門和英語學(xué)習(xí)愛好者最新設(shè)計(jì)、開發(fā)的一項(xiàng)考試。在國家經(jīng)貿(mào)委的大力支持下，該考試順利進(jìn)入中國，由教育部考試中心和北京泰躍國際教育投資有限公司合作在全國組織實(shí)施此項(xiàng)考試，保證考試管理的質(zhì)量和聲譽(yù)。TOPE包括了聽、說、讀、寫四個(gè)部分的內(nèi)容，試題選用當(dāng)前國際商務(wù)及生活環(huán)境中最通用的英語語言，并為考生創(chuàng)造一個(gè)全新的語言環(huán)境，使考生可以在一個(gè)比較輕松的環(huán)境中測(cè)試并提高英語水平。

二、商務(wù)英語的應(yīng)用現(xiàn)狀

1．商務(wù)英語的應(yīng)用體現(xiàn)

1.1商務(wù)英語在對(duì)外貿(mào)易磋商和談判中有著重要作用。

在許多國際進(jìn)出口貿(mào)易中，都需要運(yùn)用商務(wù)英語去進(jìn)行相關(guān)合作事項(xiàng)的磋商與談判，同時(shí)，在擬定合同協(xié)議的同時(shí)也需要用到商務(wù)英語，因此，商務(wù)英語在國際貿(mào)易中起著至關(guān)重要的作用，可以說，對(duì)商務(wù)英語的正確應(yīng)用可以決定一次商務(wù)談判的成功與否。在貿(mào)易磋商中運(yùn)用商務(wù)英語一定要做到用詞準(zhǔn)確，用詞嚴(yán)謹(jǐn)，行文寫作要講求規(guī)范，要注意到用語的專業(yè)化與規(guī)范化。

1.2.商務(wù)英語在商貿(mào)廣告中也有著巨大的作用，其具體作用表現(xiàn)在兩方面：

（1）商務(wù)英語起著對(duì)外來產(chǎn)品進(jìn)行解釋，使人們更加容易理解這種產(chǎn)品的作用。

（2）商務(wù)英語還可應(yīng)用于策劃對(duì)外產(chǎn)品的宣傳上。特別是在策劃對(duì)外產(chǎn)品的宣傳時(shí)，對(duì)商務(wù)英語的應(yīng)用更是有著較高的要求，它要求對(duì)產(chǎn)品的推介廣告詞要用詞優(yōu)美、獨(dú)到，要恰到好處，又要能耐人尋味，并且在用詞用語上要能打動(dòng)消費(fèi)者，激發(fā)起消費(fèi)者的消費(fèi)個(gè)欲望，在促進(jìn)產(chǎn)品的銷售上起到重要作用。因此，商務(wù)英語在應(yīng)用于廣告設(shè)計(jì)時(shí)要做到不拘一格，打破慣例和常規(guī)，在語言規(guī)范，用詞嚴(yán)謹(jǐn)?shù)那闆r下，又要具有含蓄、幽默、生動(dòng)、機(jī)智的特點(diǎn)。因此，商務(wù)英語在廣告設(shè)計(jì)中的應(yīng)用可以說是一個(gè)難點(diǎn)。1.3.商務(wù)英語在商務(wù)函電中的應(yīng)用。

在對(duì)外貿(mào)易過程中經(jīng)常會(huì)碰到商務(wù)函電的往來，商務(wù)函電具體包括以下三種形式：即紙質(zhì)函件、電子函件、商務(wù)電話。不管是哪種函件，都有著其自身的特點(diǎn)和極其重要的作用，它們往往都是有著自身的特殊目的的。比如為了建立業(yè)務(wù)聯(lián)系，確定商品價(jià)格以及商品信息、簽訂協(xié)議、催促貨款等。而且其中的紙質(zhì)函件和電子函件在商務(wù)函件中都有著較強(qiáng)的證據(jù)性，需要我們慎重的保存。隨著貿(mào)易國際化的進(jìn)一步加深，國際商務(wù)活動(dòng)也日益頻繁，商務(wù)英語函件使用率也相應(yīng)增加，且在現(xiàn)代貿(mào)易中，對(duì)商務(wù)英語函件的要求也越來越高。其中在商務(wù)英語函件中要注意以下幾點(diǎn)：（1）注意尊重對(duì)方，在書寫過程中，字里行間應(yīng)表現(xiàn)出一種禮貌；（2）商務(wù)英語函件要求簡單明了，不能有過多的重復(fù)敘述，要求語言簡練、直接、開門見山；（3）傳達(dá)的信息要求準(zhǔn)確無誤，這就要求商務(wù)英語用語要有相當(dāng)高的嚴(yán)謹(jǐn)性和準(zhǔn)確性，要盡量避免使用一些具有歧義的詞語。

1.4.商務(wù)英語在商務(wù)翻譯中也起著重要作用。

商務(wù)翻譯分為書面翻譯和口頭翻譯。書面翻譯要求我們要準(zhǔn)確表達(dá)書面文件中的意思，必須要忠于原文，不能有隨意夸大的地方，更不能憑自己想象進(jìn)行隨意發(fā)揮。正如魯迅先生所說的：凡是翻譯必須兼顧兩面，一則當(dāng)然為求其易解，一則保存著原作的豐姿。"對(duì)于在商務(wù)洽談中的口頭翻譯，其要求更高，翻譯時(shí)要做到靈活，即要能表達(dá)原意，也能做到為洽談?wù)哌M(jìn)行補(bǔ)充，同時(shí)還要注意禮貌，以免在洽談過程中出現(xiàn)因表達(dá)失誤而造成不必要的誤會(huì)或是一些不必要的尷尬?？傊?，口譯既要求你有著豐富而牢固的商務(wù)英語知識(shí)，還要求你有著良好的臨場(chǎng)應(yīng)變能力。因此，口譯也是難度系數(shù)最大的。

2、學(xué)習(xí)商務(wù)英語的工具性意義

目前我國商務(wù)英語的學(xué)習(xí)者范圍非常廣泛。其中包括有在外資企業(yè)工作的員工、身處國際商務(wù)環(huán)境的從業(yè)人員、要出國深造的人，有一定的英語基礎(chǔ)，但在英語使用過程還欠熟練的從業(yè)人士，企業(yè)的領(lǐng)導(dǎo)者和決策者以及對(duì)商務(wù)英語學(xué)習(xí)有要求的大學(xué)生，將來希望從事商務(wù)工作的商業(yè)專科大專院校學(xué)生。這是因?yàn)殡S著經(jīng)濟(jì)的發(fā)展和國際商貿(mào)活動(dòng)的增加，商務(wù)英語已成為求職、就業(yè)時(shí)的一項(xiàng)重要考核內(nèi)容。國際公認(rèn)的劍橋商務(wù)證書考試BEC的引進(jìn)，為各行各業(yè)招聘和培訓(xùn)人才提供了一項(xiàng)權(quán)威的、統(tǒng)一的英語工作能力的證明。目前商務(wù)英語證書越來越受到重視，作為職業(yè)英語的證書，即使不從事商務(wù)方面工作，對(duì)今后也是很有幫助的，目前，在我國已有許多三資企業(yè)、國家機(jī)關(guān)和企事業(yè)單位承認(rèn)BEC考試證書的效用。該考試自1993的在中國開辦以來，在社會(huì)上引起了強(qiáng)烈反響，全國40多個(gè)大中城市已建立了BEC，考點(diǎn)，每年有兩萬多人參加BEC1、BEC2和BEC3證書考試。在英國，已有69所大學(xué)認(rèn)可BEC高級(jí)證書為參加大學(xué)本科學(xué)習(xí)的語言能力證明；中國已有眾多企業(yè)如中國國際航空公司、巴斯夫公司(中國)有限公司等承認(rèn)BEC證書；全世界，已有10所大學(xué)確認(rèn)BEC考試為MBA課程??種種這些現(xiàn)象，造成了商務(wù)英語的火熱形勢(shì)。在最近一系列的招聘會(huì)上，我也了解到，很多外企在招聘時(shí)除了要求基本的四六級(jí)證書，還需要商務(wù)英語之類職業(yè)證書。

三、商務(wù)英語的發(fā)展現(xiàn)狀

據(jù)統(tǒng)計(jì)，目前我國開設(shè)商務(wù)英語專業(yè)的高等院校有300多家多年來為我國經(jīng)濟(jì)貿(mào)易事業(yè)的對(duì)外交流與發(fā)展提供了的大量的人才，這一點(diǎn)我們不能忽視，必須承認(rèn)。然而，就是從這些人才的實(shí)際工作中，我們也分析到了目前我國商務(wù)英語教學(xué)所存在的弊端。

1．國家教育部對(duì)于商務(wù)英語教學(xué)目前還沒有一個(gè)統(tǒng)一的規(guī)定沒有明確商務(wù)英語作為一門學(xué)科的性質(zhì)，開課條件、課程設(shè)置、教學(xué)目的、教學(xué)大綱、考察要求等都沒有做出具體的規(guī)定，這就使得設(shè)置該學(xué)科的各家院校各行其政，分別按照自己的理解和自己學(xué)校的辦學(xué)條件去教學(xué)，不少學(xué)校根本就缺乏專業(yè)的師資隊(duì)伍．有些學(xué)校讓從事英語教學(xué)的教師教課，學(xué)生學(xué)到的只是語言．從商務(wù)這個(gè)角度、范圍學(xué)習(xí)的語言，有些學(xué)校正好相反，教課老師是單純的經(jīng)濟(jì)貿(mào)易類出身。以這樣的方式培養(yǎng)出來的所謂商務(wù)英語專業(yè)的學(xué)生是根本不能滿足我們工作需要的。

2．在我國，商務(wù)英語還沒有發(fā)展成為一門獨(dú)立的學(xué)科，很多高校的商務(wù)英語專業(yè)都是設(shè)在了英語學(xué)院內(nèi)部，成為了語言教學(xué)的一個(gè)分支，學(xué)生畢業(yè)后拿到的不是商務(wù)英語畢業(yè)證書，而是英語語言學(xué)證書。殊不知，商務(wù)英語與傳統(tǒng)的基礎(chǔ)通用英語是有著天壤之別的。商務(wù)英語與基礎(chǔ)通用英語存在著很大的差別。而同時(shí)，商務(wù)英語與傳統(tǒng)的商務(wù)學(xué)習(xí)也不屬于同一體系。傳統(tǒng)的商務(wù)專業(yè)學(xué)習(xí)的是深?yuàn)W的經(jīng)濟(jì)知識(shí)，高級(jí)管理學(xué)等，對(duì)英語沒有特殊的要求；而商務(wù)英語則是要求用英語去從事商業(yè)活動(dòng)，英語是基礎(chǔ)，必要掌握熟練而精確的語言，并且要熟知英美國家的文化背景、風(fēng)俗習(xí)慣，只有這樣，才有可能進(jìn)行成功的交際。例如：美國人時(shí)間觀念很強(qiáng)，做事非常守時(shí)，談生意開門見山，不喜歡寒喧，速度與效率是他們?cè)诠ぷ髦惺种匾暤囊粋€(gè)方面，而中國人對(duì)時(shí)間有著不同的理解，做事講究的是慢工出細(xì)活，赴宴講究晚到，談生意喜歡在咖啡廳、高爾夫球場(chǎng)等休閑輕松的環(huán)境中細(xì)細(xì)的談。如此大的差別，中美兩國人如果事先不清楚對(duì)方的風(fēng)俗習(xí)慣的話是很難達(dá)成交易的，不僅如此，還可能導(dǎo)致極大的誤會(huì)，為以后的交流也造成障礙。因此，我們不難看出，跨文化交際的學(xué)習(xí)是商務(wù)英語學(xué)習(xí)者的一個(gè)重要內(nèi)容。

四、結(jié)語

雖然還存在這樣或那樣的問題，但在商業(yè)文化不斷發(fā)展的同時(shí)，商務(wù)英語也在不斷發(fā)展，現(xiàn)在不僅局限于日常會(huì)議、專業(yè)培訓(xùn)、談判技巧、交流方式等傳統(tǒng)培訓(xùn)，一些行業(yè)商務(wù)英語、生活商務(wù)英語培訓(xùn)也脫穎而出，既有中西結(jié)合的也有原版引進(jìn)的。

說到底英語是一種語言，可以只是一塊敲門磚，也可以看成是一切提高的障礙，因?yàn)橛⒄Z是涉及語言的，真正價(jià)值的實(shí)現(xiàn)都是跟溝通相連的，在跨國的溝通和交流中，要把自己的想法和意圖準(zhǔn)確到位的傳達(dá)給對(duì)方，同時(shí)又要接收對(duì)方的信息，這是最大的問題。專業(yè)知識(shí)相較之下反在其次。此時(shí)，商務(wù)英語的地位就凸顯出來。因此在國際化的今天，商務(wù)英語也必定會(huì)不斷完善，繼續(xù)火熱仍是大勢(shì)所趨。

參考文獻(xiàn)

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