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      喬布斯在斯坦福大學(xué)的演講中英對(duì)照

      時(shí)間:2019-05-13 10:19:38下載本文作者:會(huì)員上傳
      簡(jiǎn)介:寫寫幫文庫(kù)小編為你整理了多篇相關(guān)的《喬布斯在斯坦福大學(xué)的演講中英對(duì)照》,但愿對(duì)你工作學(xué)習(xí)有幫助,當(dāng)然你在寫寫幫文庫(kù)還可以找到更多《喬布斯在斯坦福大學(xué)的演講中英對(duì)照》。

      第一篇:?jiǎn)滩妓乖谒固垢4髮W(xué)的演講中英對(duì)照

      喬布斯在斯坦福大學(xué)的演講稿[中英]蘋果計(jì)算機(jī)公司CEO史蒂夫?喬布斯6.14在斯坦福大學(xué)對(duì)即將畢業(yè)的大學(xué)生們進(jìn)行演講時(shí)說(shuō),從大學(xué)里輟學(xué)是他這一生做出的最為明智的一個(gè)選擇,因?yàn)樗破人麑W(xué)會(huì)了創(chuàng)新。喬布斯對(duì)操場(chǎng)上擠的滿滿的畢業(yè)生、校友和家長(zhǎng)們說(shuō):―你的時(shí)間有限,所以最好別把它浪費(fèi)在模仿別人這種事上?!?--同樣地,如果還在學(xué)校的話,似乎不應(yīng)該去模仿退學(xué)的牛人們。

      第二篇:?jiǎn)滩妓顾固垢4髮W(xué)演講中英對(duì)照稿

      喬布斯斯坦福大學(xué)演講中英對(duì)照稿

      喬布斯在斯坦福大學(xué)的演講稿[中英]蘋果計(jì)算機(jī)公司CEO史蒂夫?喬布斯6.14在斯坦福大學(xué)對(duì)即將畢業(yè)的大學(xué)生們進(jìn)行演講時(shí)說(shuō),從大學(xué)里輟學(xué)是他這一生做出的最為明智的一個(gè)選擇,因?yàn)樗破人麑W(xué)會(huì)了創(chuàng)新。喬布斯對(duì)操場(chǎng)上擠的滿滿的畢業(yè)生、校友和家長(zhǎng)們說(shuō):―你的時(shí)間有限,所以最好別把它浪費(fèi)在模仿別人這種事上?!?--同樣地,如果還在學(xué)校的話,似乎不應(yīng)該去模仿退學(xué)的牛人們。

      You've got to find what you love,' Jobs says

      Jobs說(shuō),你必須要找到你所愛(ài)的東西。

      This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.這是蘋果公司和Pixar動(dòng)畫工作室的CEO Steve Jobs于2005年6月12號(hào)在斯坦福大學(xué)的畢業(yè)典禮上面的演講稿。

      I am honored to be with you today at your commencement from one of the finest universities in the world.I never graduated from college.Truth be told, this is the closest I've ever gotten to a college graduation.Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.我今天很榮幸能和你們一起參加畢業(yè)典禮,斯坦福大學(xué)是世界上最好的大學(xué)之一。我從來(lái)沒(méi)有從大學(xué)中畢業(yè)。說(shuō)實(shí)話,今天也許是在我的生命中離大學(xué)畢業(yè)最近的一天了。今天我想向你們講述我生活中的三個(gè)故事。不是什么大不了的事情,只是三個(gè)故事而已。

      The first story is about connecting the dots.第一個(gè)故事是關(guān)于如何把生命中的點(diǎn)點(diǎn)滴滴串連起來(lái)。

      I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out?

      我在Reed大學(xué)讀了六個(gè)月之后就退學(xué)了,但是在十八個(gè)月以后——我真正的作出退學(xué)決定之前,我還經(jīng)常去學(xué)校。我為什么要退學(xué)呢?

      It started before I was born.My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.Except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy;do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would someday go to college.故事從我出生的時(shí)候講起。我的親生母親是一個(gè)年輕的,沒(méi)有結(jié)婚的大學(xué)畢業(yè)生。她決定讓別人收養(yǎng)我, 她十分想讓我被大學(xué)畢業(yè)生收養(yǎng)。所以在我出生的時(shí)候,她已經(jīng)做好了一切的準(zhǔn)備工作,能使得我被一個(gè)律師和他的妻子所收養(yǎng)。但是她沒(méi)有料到,當(dāng)我出生之后,律師夫婦突然決定他們想要一個(gè)女孩。所以我的生養(yǎng)父母(他們還在我親生父母的觀察名單上)突然在半夜接到了一個(gè)電話:―我們現(xiàn)在這兒有一個(gè)不小心生出來(lái)的男嬰,你們想要他嗎?‖他們回答道:―當(dāng)然!‖但是我親生母親隨后發(fā)現(xiàn),我的養(yǎng)母從來(lái)沒(méi)有上過(guò)大學(xué),我的父親甚至從沒(méi)有讀過(guò)高中。她拒絕簽這個(gè)收養(yǎng)合同。只是在幾個(gè)月以后,我的父母答應(yīng)她一定要讓我上大學(xué),那個(gè)時(shí)候她才同意。

      And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.在十七歲那年,我真的上了大學(xué)。但是我很愚蠢的選擇了一個(gè)幾乎和你們斯坦福大學(xué)一樣貴的學(xué)校, 我父母還處于藍(lán)領(lǐng)階層,他們幾乎把所有積蓄都花在了我的學(xué)費(fèi)上面。在六個(gè)月后, 我已經(jīng)看不到其中的價(jià)值所在。我不知道我想要在生命中做什么,我也不知道大學(xué)能幫助我找到怎樣的答案。但是在這里,我?guī)缀趸ü饬宋腋改高@一輩子的所有積蓄。所以我決定要退學(xué),我覺(jué)得這是個(gè)正確的決定。不能否認(rèn),我當(dāng)時(shí)確實(shí)非常的害怕, 但是現(xiàn)在回頭看看,那的確是我這一生中最棒的一個(gè)決定。在我做出退學(xué)決定的那一刻, 我終于可以不必去讀那些令我提不起絲毫興趣的課程了。然后我還可以去修那些看起來(lái)有點(diǎn)意思的課程。

      It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example:

      但是這并不是那么羅曼蒂克。我失去了我的宿舍,所以我只能在朋友房間的地板上面睡覺(jué),我去撿5美分的可樂(lè)瓶子,僅僅為了填飽肚子, 在星期天的晚上,我需要走七英里的路程,穿過(guò)這個(gè)城市到Hare Krishna寺廟(注:位于紐約Brooklyn下城),只是為了能吃上飯——這個(gè)星期唯一一頓好一點(diǎn)的飯。但是我喜歡這樣。我跟著我的直覺(jué)和好奇心走, 遇到的很多東西,此后被證明是無(wú)價(jià)之寶。讓我給你們舉一個(gè)例子吧:

      Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.Reed大學(xué)在那時(shí)提供也許是全美最好的美術(shù)字課程。在這個(gè)大學(xué)里面的每個(gè)海報(bào), 每個(gè)抽屜的標(biāo)簽上面全都是漂亮的美術(shù)字。因?yàn)槲彝藢W(xué)了, 沒(méi)有受到正規(guī)的訓(xùn)練, 所以我決定去參加這個(gè)課程,去學(xué)學(xué)怎樣寫出漂亮的美術(shù)字。我學(xué)到了san serif 和serif字體, 我學(xué)會(huì)了怎么樣在不同的字母組合之中改變空格的長(zhǎng)度, 還有怎么樣才能作出最棒的印刷式樣。那是一種科學(xué)永遠(yuǎn)不能捕捉到的、美麗的、真實(shí)的藝術(shù)精妙, 我發(fā)現(xiàn)那實(shí)在是太美妙了。

      None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.And since Windows just copied the Mac, its likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.當(dāng)時(shí)看起來(lái)這些東西在我的生命中,好像都沒(méi)有什么實(shí)際應(yīng)用的可能。但是十年之后,當(dāng)我們?cè)谠O(shè)計(jì)第一臺(tái)Macintosh電腦的時(shí)候,就不是那樣了。我把當(dāng)時(shí)我學(xué)的那些家伙全都設(shè)計(jì)進(jìn)了Mac。那是第一臺(tái)使用了漂亮的印刷字體的電腦。如果我當(dāng)時(shí)沒(méi)有退學(xué), 就不會(huì)有機(jī)會(huì)去參加這個(gè)我感興趣的美術(shù)字課程, Mac就不會(huì)有這么多豐富的字體,以及賞心悅目的字體間距。那么現(xiàn)在個(gè)人電腦就不會(huì)有現(xiàn)在這么美妙的字型了。當(dāng)然我在大學(xué)的時(shí)候,還不可能把從前的點(diǎn)點(diǎn)滴滴串連起來(lái),但是當(dāng)我十年后回顧這一切的時(shí)候,真的豁然開(kāi)朗了。

      Again, you can't connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in somethingthat I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure, and I even thought about running away from the valley.But something slowly began to dawn on me – I still loved what I did.The turn of events at Apple had not changed that one bit.I had been rejected, but I was still in love.And so I decided to start over.在最初的幾個(gè)月里,我真是不知道該做些什么。我把從前的創(chuàng)業(yè)激情給丟了, 我覺(jué)得自己讓與我一同創(chuàng)業(yè)的人都很沮喪。我和David Pack和Bob Boyce見(jiàn)面,并試圖向他們道歉。我把事情弄得糟糕透頂了。但是我漸漸發(fā)現(xiàn)了曙光, 我仍然喜愛(ài)我從事的這些東西。蘋果公司發(fā)生的這些事情絲毫的沒(méi)有改變這些, 一點(diǎn)也沒(méi)有。我被驅(qū)逐了,但是我仍然鐘愛(ài)它。所以我決定從頭再來(lái)。

      I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods of my life.我當(dāng)時(shí)沒(méi)有覺(jué)察, 但是事后證明, 從蘋果公司被炒是我這輩子發(fā)生的最棒的事情。因?yàn)椋鳛橐粋€(gè)成功者的極樂(lè)感覺(jué)被作為一個(gè)創(chuàng)業(yè)者的輕松感覺(jué)所重新代替: 對(duì)任何事情都不那么特別看重。這讓我覺(jué)得如此自由, 進(jìn)入了我生命中最有創(chuàng)造力的一個(gè)階段。

      During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife.Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world.In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance.And Laurene and I have a wonderful family together.在接下來(lái)的五年里, 我創(chuàng)立了一個(gè)名叫NeXT的公司, 還有一個(gè)叫Pixar的公司, 然后和一個(gè)后來(lái)成為我妻子的優(yōu)雅女人相識(shí)。Pixar 制作了世界上第一個(gè)用電腦制作的動(dòng)畫電影——―‖玩具總動(dòng)員‖,Pixar現(xiàn)在也是世界上最成功的電腦制作工作室。在后來(lái)的一系列運(yùn)轉(zhuǎn)中,Apple收購(gòu)了NeXT, 然后我又回到了Apple公司。我們?cè)贜eXT發(fā)展的技術(shù)在Apple的復(fù)興之中發(fā)揮了關(guān)鍵的作用。我還和Laurence 一起建立了一個(gè)幸福的家庭。

      I'm pretty sure none of this would have happened if I hadn't been fired from Apple.It was awful tasting medicine, but I guess the patient needed it.Sometimes life hits you in the head with a brick.Don't lose faith.I'm convinced that the only thing that kept me going was that I loved what I did.You've got to find what you love.And that is as true for your work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.And the only way to do great work is to love what you do.If you haven't found it yet, keep looking.Don't settle.As with all matters of the heart, you'll know when you find it.And, like any great relationship, it just gets better and better as the years roll on.So keep looking until you find it.Don't settle.我可以非??隙?如果我不被Apple開(kāi)除的話, 這其中一件事情也不會(huì)發(fā)生的。這個(gè)良藥的味道實(shí)在是太苦了,但是我想病人需要這個(gè)藥。有些時(shí)候, 生活會(huì)拿起一塊磚頭向你的腦袋上猛拍一下。不要失去信心。我很清楚唯一使我一直走下去的,就是我做的事情令我無(wú)比鐘愛(ài)。你需要去找到你所愛(ài)的東西。對(duì)于工作是如此, 對(duì)于你的愛(ài)人也是如此。你的工作將會(huì)占據(jù)生活中很大的一部分。你只有相信自己所做的是偉大的工作, 你才能怡然自得。如果你現(xiàn)在還沒(méi)有找到, 那么繼續(xù)找、不要停下來(lái)、全心全意的去找, 當(dāng)你找到的時(shí)候你就會(huì)知道的。就像任何真誠(chéng)的關(guān)系, 隨著歲月的流逝只會(huì)越來(lái)越緊密。所以繼續(xù)找,直到你找到它,不要停下來(lái)!

      My third story is about death.我的第三個(gè)故事是關(guān)于死亡的。

      When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you'll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.當(dāng)我十七歲的時(shí)候, 我讀到了一句話:―如果你把每一天都當(dāng)作生命中最后一天去生活的話,那么有一天你會(huì)發(fā)現(xiàn)你是正確的?!@句話給我留下了深刻的印象。從那時(shí)開(kāi)始,過(guò)了33年,我在每天早晨都會(huì)對(duì)著鏡子問(wèn)自己:―如果今天是我生命中的最后一天, 你會(huì)不會(huì)完成你今天想做的事情呢?‖當(dāng)答案連續(xù)很多次被給予―不是‖的時(shí)候, 我知道自己需要改變某些事情了。

      Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.Because almost everything – all external expectations, all pride, all fear of embarrassment or failurewhich is living with the results of other people's thinking.Don't let the noise of other's opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notion

      Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stay Hungry.Stay Foolish.Thank you all very much.

      第三篇:?jiǎn)滩妓乖谒固垢4髮W(xué)演講稿(中英對(duì)照)

      這是蘋果公司和Pixar動(dòng)畫工作室的CEO Steve Jobs于2005年6月12號(hào)在斯坦福大學(xué)的畢業(yè)典禮上面的演講稿。

      謝謝大家。很榮幸能和你們,來(lái)自世界最好大學(xué)之一的畢業(yè)生們,一塊兒參加畢業(yè)典禮。老實(shí)說(shuō),我大學(xué)沒(méi)有畢業(yè),今天恐怕是我一生中離大學(xué)畢業(yè)最近的一次了。

      今天,我想告訴大家來(lái)自我生活的三個(gè)故事。不是長(zhǎng)篇大論,只是三個(gè)故事而已。

      第一個(gè)故事,如何串連生命中的點(diǎn)滴。

      我 在里得大學(xué)讀了六個(gè)月就退學(xué)了,但是在十八個(gè)月之后--我真正退學(xué)之前,我還常去學(xué)校。為何我要選擇退學(xué)呢?這還得從我出生之前說(shuō)起。我的生母是一個(gè)年 輕、未婚的大學(xué)畢業(yè)生,她決定讓別人收養(yǎng)我。她有一個(gè)很強(qiáng)烈的信仰,認(rèn)為我應(yīng)該被一個(gè)大學(xué)畢業(yè)生家庭收養(yǎng)。于是,一對(duì)律師夫婦說(shuō)好了要領(lǐng)養(yǎng)我,然而最后一 秒鐘,他們改變了主意,決定要個(gè)女孩兒。然后我的排在收養(yǎng)人名單中的養(yǎng)父母在一個(gè)深夜接到電話,“很意外,我們多了一個(gè)男嬰,你們要嗎?”“當(dāng)然要!”但 是我的生母后來(lái)又發(fā)現(xiàn)我的養(yǎng)母沒(méi)有大學(xué)畢業(yè),養(yǎng)父連高中都沒(méi)有畢業(yè)。她拒絕在領(lǐng)養(yǎng)書上簽字。幾個(gè)月后,我的養(yǎng)父母保證會(huì)讓我上大學(xué),她妥協(xié)了。

      這 是我生命的開(kāi)端。十七年后,我上大學(xué)了,但是我很無(wú)知地選了一所差不多和斯坦福一樣貴的學(xué)校,幾乎花掉我那藍(lán)領(lǐng)階層養(yǎng)父母一生的積蓄。六個(gè)月后,我覺(jué)得不 值得。我看不出自己以后要做什么,也不曉得大學(xué)會(huì)怎樣幫我指點(diǎn)迷津,而我卻在花銷父母一生的積蓄。所以我決定退學(xué),并且相信沒(méi)有做錯(cuò)。一開(kāi)始非常嚇人,但 回憶起來(lái),這卻是我一生中作的最好的決定之一。從我退學(xué)的那一刻起,我可以停止一切不感興趣的必修課,開(kāi)始旁聽(tīng)那些有意思得多的課。

      事情并不那么美好。我沒(méi)有宿舍可住,睡在朋友房間的地上。為了吃飯,我收集五分一個(gè)的舊可樂(lè)瓶,每個(gè)星期天晚上步行七英里到哈爾-克里什納廟里改善一下一周的伙食。我喜歡這種生活方式。能夠遵循自己的好奇和直覺(jué)前行后來(lái)被證明是多么的珍貴。讓我來(lái)給你們舉個(gè)例子吧。當(dāng) 時(shí)的里得大學(xué)提供可能是全國(guó)最好的書法指導(dǎo)。校園中每一張海報(bào),抽屜上的每一張標(biāo)簽,都是漂亮的手寫體。由于我已退學(xué),不用修那些必修課,我決定選一門書 法課上上。在這門課上,我學(xué)會(huì)了“serif”和“sans-serif”兩種字體、學(xué)會(huì)了怎樣在不同的字母組合中改變字間距、學(xué)會(huì)了怎樣寫出好的字來(lái)。這是一種科學(xué)無(wú)法捕捉的微妙,楚楚動(dòng)人、充滿歷史底蘊(yùn)和藝術(shù)性,我覺(jué)得自己被完全吸引了。

      當(dāng) 時(shí)我并不指望書法在以后的生活中能有什么實(shí)用價(jià)值。但是,十年之后,我們?cè)谠O(shè)計(jì)第一臺(tái) Macintosh 計(jì)算機(jī)時(shí),它一下子浮現(xiàn)在我眼前。于是,我們把這些東西全都設(shè)計(jì)進(jìn)了計(jì)算機(jī)中。這是第一臺(tái)有這么漂亮的文字版式的計(jì)算機(jī)。要不是我當(dāng)初在大學(xué)里偶然選了這 么一門課,Macintosh 計(jì)算機(jī)絕不會(huì)有那么多種印刷字體或間距安排合理的字號(hào)。要不是 Windows 照搬了 Macintosh,個(gè)人電腦可能不會(huì)有這些字體和字號(hào)。要不是退了學(xué),我決不會(huì)碰巧選了這門書法課,個(gè)人電腦也可能不會(huì)有現(xiàn)在這些漂亮的版式了。

      當(dāng) 然,我在大學(xué)里不可能從這一點(diǎn)上看到它與將來(lái)的關(guān)系。十年之后再回頭看,兩者之間關(guān)系就非常、非常清楚了。你們同樣不可能從現(xiàn)在這個(gè)點(diǎn)上看到將來(lái);只有回 頭看時(shí),才會(huì)發(fā)現(xiàn)它們之間的關(guān)系。所以你必須相信,那些點(diǎn)點(diǎn)滴滴,會(huì)在你未來(lái)的生命里,以某種方式串聯(lián)起來(lái)。你必須相信一些東西--你的勇氣、宿命、生 活、因緣,隨便什么--因?yàn)橄嘈胚@些點(diǎn)滴能夠一路連接會(huì)給你帶來(lái)循從本覺(jué)的自信,它使你走離平凡,變得與眾不同。

      第二個(gè)故事是關(guān)于愛(ài)與失的。

      我 很幸運(yùn)。很早就發(fā)現(xiàn)自己喜歡做的事情。我二十歲的時(shí)候就和沃茨在父母的車庫(kù)里開(kāi)創(chuàng)了蘋果公司。我們工作得很努力,十年后,蘋果公司成長(zhǎng)為擁有四千名員工,價(jià)值二十億的大公司。我們只是推出了最好的創(chuàng)意,Macintosh操作系統(tǒng),在這之前的一年,也就是我剛過(guò)三十歲,我被解雇了。你怎么可能被一個(gè)親手創(chuàng) 立的公司解雇?事情是這樣的,在公司成長(zhǎng)期間,雇傭了一個(gè)我們認(rèn)為非常聰明,可以和我一起經(jīng)營(yíng)公司的人。一年后,我們對(duì)公司未來(lái)的看法產(chǎn)生分歧,董事會(huì)站 在了他的一邊。于是,在我三十歲的時(shí)候,我出局了,很公開(kāi)地出局了。我整個(gè)成年生活的焦點(diǎn)沒(méi)了,這很要命。一開(kāi)始的幾個(gè)月我真的不知道該干什么。我覺(jué)得我 讓公司的前一代創(chuàng)建者們失望了,我把傳給我的權(quán)杖給弄丟了。我與戴維德-帕珂德和鮑勃-諾埃斯見(jiàn)面,試圖為這徹頭徹尾的失敗道歉。我敗得如此之慘以至于我 想要逃離這兒。有些東西在呼喚我:我還愛(ài)著我從事的行業(yè)。這次失敗一點(diǎn)兒都沒(méi)有改變這一點(diǎn)。我被逐了,但我仍愛(ài)著。我決定重新開(kāi)始。當(dāng) 時(shí)我沒(méi)有看出來(lái),但事實(shí)證明“被蘋果開(kāi)除”是發(fā)生在我身上最好的事。成功的重?fù)?dān)被重新起步的輕松替代,對(duì)任何事情都不再特別看重。這讓我感覺(jué)如此自由,進(jìn) 入一生中最有創(chuàng)造力的階段。接下來(lái)的五年,我創(chuàng)立了一個(gè)叫NeXT的公司,接著又建立了Pixar,然后與后來(lái)成為我妻子的女人相愛(ài)。Pixar出品了世 界第一個(gè)電腦動(dòng)畫電影:“玩具總動(dòng)員”,現(xiàn)在它已經(jīng)是世界最成功的動(dòng)畫制作工作室了。

      在一系列的成功運(yùn)轉(zhuǎn)后,蘋果收購(gòu)了NeXT,我又回到了蘋果。我們?cè)贜eXT開(kāi)發(fā)的技術(shù)在蘋果的復(fù)興中起了核心作用,另外勞琳和我組建了一個(gè)幸福的家庭。

      我 非常確信,如果我沒(méi)有被蘋果炒掉,這些就都不會(huì)發(fā)生。這個(gè)藥的味道太糟了,但是我想病人需要它。有些時(shí)候,生活會(huì)給你迎頭一棒。不要喪失信心。我確信唯一 讓我一路走下來(lái)的是我對(duì)自己所做事情的熱愛(ài)。你必須去找你熱愛(ài)的東西,對(duì)工作如此,對(duì)你的愛(ài)人也是這樣的。工作會(huì)占據(jù)你生命中很大的一部分,你只有相信自 己做的是偉大的工作,你才能怡然自得。如果你還沒(méi)有找到,那么就繼續(xù)找,不要停。全心全意地找,當(dāng)你找到時(shí),你會(huì)知道的。就像任何真誠(chéng)的關(guān)系,隨著時(shí)間的 流逝,只會(huì)越來(lái)越緊密。所以繼續(xù)找,不要停。

      我的第三個(gè)故事關(guān)于死亡。

      我 十七歲的時(shí)候讀到過(guò)一句話“如果你把每一天都當(dāng)作最后一天過(guò),有一天你會(huì)發(fā)現(xiàn)你是正確的”。這句話給我留下了深刻的印象。從那以后,過(guò)去的三十三年,每天 早上我都會(huì)對(duì)著鏡子問(wèn)自己:“如果今天是我的最后一天,我會(huì)不會(huì)做我想做的事情呢?”當(dāng)答案持續(xù)否定一些次數(shù)后,我知道我需要改變一些東西了。提醒自己就 要死了是我遇見(jiàn)的最大的幫助,幫我作了生命中的大決定。因?yàn)閹缀跞魏问隆械臉s耀、驕傲、對(duì)難堪和失敗的恐懼——在死亡面前都會(huì)消隱,留下真正重要的 東西。提醒自己就要死亡是我知道的最好的方法,用來(lái)避開(kāi)擔(dān)心失去某些東西的陷阱。你已經(jīng)赤裸裸了,沒(méi)有理由不聽(tīng)從于自己的心愿。

      大 約一年前,我被診斷出患了癌癥。我早上七點(diǎn)半作了掃描,清楚地顯示在我的胰腺有一個(gè)腫瘤。我當(dāng)時(shí)都不知道胰腺是什么東西。醫(yī)生們告訴我這幾乎是無(wú)法治愈 的,還有三到六個(gè)月的時(shí)間。我的醫(yī)生建議我回家,整理一切。在醫(yī)生的辭典中,這就是“準(zhǔn)備死亡”的意思。就是意味著把要對(duì)你小孩說(shuō)十年的話在幾個(gè)月內(nèi)說(shuō) 完;意味著把所有東西搞定,盡量讓你的家庭活得輕松一點(diǎn);意味著你要說(shuō)“永別”了。我 整日都想著那診斷書的事情。后來(lái)有天晚上我做了一個(gè)活切片檢查,他們將一個(gè)內(nèi)窺鏡伸進(jìn)我的喉嚨,穿過(guò)胃,到達(dá)腸道,用一根針在我的胰腺腫瘤上取了幾個(gè)細(xì) 胞。我當(dāng)時(shí)是被麻醉的,但是我的妻子告訴我,那些醫(yī)生在顯微鏡下看到細(xì)胞的時(shí)候開(kāi)始尖叫,因?yàn)榘l(fā)現(xiàn)這竟然是一種非常罕見(jiàn)的可用手術(shù)治愈的胰腺癌癥。我做了 手術(shù),現(xiàn)在,我痊愈了。

      這 是我最接近死亡的時(shí)候,我也希望是我未來(lái)幾十年里最接近死亡的一次。這次死里逃生讓我比以往只知道死亡是一個(gè)有用而純粹書面概念的時(shí)候更確信地告訴你們,沒(méi)有人愿意死,即使那些想上天堂的人們也不愿意通過(guò)死亡來(lái)達(dá)到他們的目的。但是死亡是每個(gè)人共同的終點(diǎn),沒(méi)有人能夠逃脫。也應(yīng)該如此,因?yàn)樗劳龊芸赡苁巧?命最好的發(fā)明。它去陳讓新?,F(xiàn)在,你們就是“新”。但是有一天,不用太久,你們有會(huì)慢慢變老然后死去。抱歉,這很戲劇性,但卻是真的。你們的時(shí)間是有限 的,不要浪費(fèi)在重復(fù)別人的生活上。不要被教條束縛,那意味著會(huì)和別人思考的結(jié)果一塊兒生活。不要被其他人的喧囂觀點(diǎn)掩蓋自己內(nèi)心真正的聲音。你的直覺(jué)和內(nèi) 心知道你想要變成什么樣子。所有其他東西都是次要的。

      我 年輕的時(shí)候,有一份叫做“完整地球目錄”的好雜志,是我們這一代人的圣經(jīng)之一。它是一個(gè)叫斯糾華特-布蘭得,住在離這不遠(yuǎn)的曼羅公園的家伙創(chuàng)立的。他用詩(shī) 一般的觸覺(jué)將這份雜志帶到世界。那是六十年代后期,個(gè)人電腦出現(xiàn)之前,所以這份雜志全是用打字機(jī)、剪刀和偏光鏡制作的。有點(diǎn)像軟皮包裝的Google,不 過(guò)卻早了三十五年。它理想主義,全文充斥著靈巧的工具和偉大的想法。斯糾華特和他的小組出版了幾期“完整地球目錄”,在完成使命之前,他們出版了最后一 期。那是七十年代中期,我和你們差不多大。最后一期的封底是一張清晨鄉(xiāng)村小路的照片,如果你有冒險(xiǎn)精神,可以自己找到這條路。下面有一句話,“求知若渴,虛心若谷”。這是他們的告別語(yǔ),“求知若渴,虛心若谷”。我常以此勉勵(lì)自己?,F(xiàn)在,在你們即將踏上新旅程的時(shí)候,我也希望你們能這樣。

      求知若渴,虛心若谷。

      非常感謝。

      This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.Thank you.I'm honored to be with you today for your commencement from one of the finest universities in the world.Truth be told, I never graduated from college and this is the closest I've ever gotten to a college graduation.Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first six months but then stayed around as a drop-in for another eighteen months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking, “We've got an unexpected baby boy.Do you want him?” They said, “Of course.” My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would go to college.This was the start in my life.And seventeen years later, I did go to college, but I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back, it was one of the best decisions I ever made.The minute I dropped out, I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting.It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms.I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example.Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer was beautifully hand-calligrapher.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.None of this had even a hope of any practical application in my life.But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it's likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on that calligraphy class and personals computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards 10 years later.Again, you can't connect the dots looking forward.You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.I was lucky.I found what I loved to do early in life.Woz and I started Apple in my parents' garage when I was twenty.We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.We'd just released our finest creation, the Macintosh, a year earlier, and I'd just turned thirty, and then I got fired.How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well.But then our visions of the future began to diverge, and eventually we had a falling out.When we did, our board of directors sided with him, and so at thirty, I was out, and very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down, that I had dropped the baton as it was being passed to me.I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure and I even thought about running away from the Valley.But something slowly began to dawn on me.I still loved what I did.The turn of events at Apple had not changed that one bit.I'd been rejected but I was still in love.And so I decided to start over.I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods in my life.During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife.Pixar went on to create the world's first computer-animated feature film, “Toy Story,” and is now the most successful animation studio in the world.In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance, and Lorene and I have a wonderful family together.I'm pretty sure none of this would have happened if I hadn't been fired from Apple.It was awful-tasting medicine but I guess the patient needed it.Sometimes life's going to hit you in the head with a brick.Don't lose faith.I'm convinced that the only thing that kept me going was that I loved what I did.You've got to find what you love, and that is as true for work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do.If you haven't found it yet, keep looking, and don't settle.As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on.So keep looking.Don't settle.My third story is about death.When I was 17 I read a quote that went something like “If you live each day as if it was your last, someday you'll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something.Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.About a year ago, I was diagnosed with cancer.I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas.I didn't even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctors' code for “prepare to die.” It means to try and tell your kids everything you thought you'd have the next ten years to tell them, in just a few months.It means to make sure that everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.I lived with that diagnosis all day.Later that evening I had a biopsy where they stuck an endoscope down my throat, through my stomach into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated but my wife, who was there, told me that when they viewed the cells under a microscope, the doctor started crying, because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and, thankfully, I am fine now.This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept.No one wants to die, even people who want to go to Heaven don't want to die to get there, and yet, death is the destination we all share.No one has ever escaped it.And that is as it should be, because death is very likely the single best invention of life.It's life's change agent;it clears out the old to make way for the new.Right now, the new is you.But someday, not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it's quite true.Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma, which is living with the results of other people's thinking.Don't let the noise of others' opinions drown out your own inner voice, heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalogue, which was one of the bibles of my generation.It was created by a fellow named Stuart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late Sixties, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras.it was sort of like Google in paperback form thirty-five years before Google came along.It was idealistic, overflowing with neat tools and great notions.Stuart and his team put out several issues of the Whole Earth Catalogue, and then when it had run its course, they put out a final issue.It was the mid-Seventies and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath were the words, “Stay hungry, stay foolish.” It was their farewell message as they signed off.“Stay hungry, stay foolish.” And I have always wished that for myself, and now, as you graduate to begin anew, I wish that for you.Stay hungry, stay foolish.Thank you all, very much.

      第四篇:?jiǎn)滩妓乖谒固垢4髮W(xué)演講全文

      喬布斯在斯坦福大學(xué)演講全文:'You've got to find what you love,' 來(lái)源: 蔣文軒的日志

      'You've got to find what you love,' Jobs says

      This is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.I am honored to be with you today at your commencement from one of the finest universities in the world.I never graduated from college.Truth be told, this is the closest I've ever gotten to a college graduation.Today I want to tell you three stories from my life.That's it.No big deal.Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.Except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy;do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would someday go to college.And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.And since Windows just copied the Mac, it's likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.Again, you can't connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in something — your gut, destiny, life, karma, whatever.This approach has never let me down, and it has made all the difference in my life.My second story is about love and loss.I was lucky — I found what I loved to do early in life.Woz and I started Apple in my parents garage when I was 20.We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30.And then I got fired.How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.But then our visions of the future began to diverge and eventually we had a falling out.When we did, our Board of Directors sided with him.So at 30 I was out.And very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs downthese things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.About a year ago I was diagnosed with cancer.I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.I didn't even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die.It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months.It means to make sure everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.I lived with that diagnosis all day.Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and I'm fine now.This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: No one wants to die.Even people who want to go to heaven don't want to die to get there.And yet death is the destination we all share.No one has ever escaped it.And that is as it should be, because Death is very likely the single best invention of Life.It is Life's change agent.It clears out the old to make way for the new.Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it is quite true.Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma — which is living with the results of other people's thinking.Don't let the noise of others' opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stay Hungry.Stay Foolish.Thank you all very much

      第五篇:?jiǎn)滩妓顾固垢4髮W(xué)演講

      于喬布斯,在2005年斯坦福大學(xué)的演講就是他最好的自傳。

      你得找出你的所愛(ài)。

      今天,有榮幸來(lái)到各位從世界上最好的學(xué)校之一畢業(yè)的畢業(yè)典禮上。我從來(lái)沒(méi)從大學(xué)畢業(yè)。說(shuō)實(shí)話,這是我離大學(xué)畢業(yè)最近的一刻。今天,我只說(shuō)三個(gè)故事,不談大道理,三個(gè)故事就好。

      第一個(gè)故事,是關(guān)于人生中的點(diǎn)點(diǎn)滴滴怎么串連在一起。

      我在里德學(xué)院(Reed college)待了六個(gè)月就辦休學(xué)了。到我退學(xué)前,一共休學(xué)了十八個(gè)月。那么,我為什么休學(xué)?

      這得從我出生前講起。我的親生母親當(dāng)時(shí)是個(gè)研究生,年輕未婚媽媽,她決定讓別人收養(yǎng)我。她強(qiáng)烈覺(jué)得應(yīng)該讓有大學(xué)畢業(yè)的人收養(yǎng)我,所以我出生時(shí),她就準(zhǔn)備讓我被一對(duì)律師夫婦收養(yǎng)。但是這對(duì)夫妻到了最后一刻反悔了,他們想收養(yǎng)女孩。所以在等待收養(yǎng)名單上的一對(duì)夫妻,我的養(yǎng)父母,在一天半夜里接到一通電話,問(wèn)他們「有一名意外出生的男孩,你們要認(rèn)養(yǎng)他嗎?」而他們的回答是「當(dāng)然要」。后來(lái),我的生母發(fā)現(xiàn),我現(xiàn)在的媽媽從來(lái)沒(méi)有大學(xué)畢業(yè),我現(xiàn)在的爸爸則連高中畢業(yè)也沒(méi)有。她拒絕在認(rèn)養(yǎng)文件上做最后簽字。直到幾個(gè)月后,我的養(yǎng)父母同意將來(lái)一定會(huì)讓我上大學(xué),她才軟化態(tài)度。十七年后,我上大學(xué)了。但是當(dāng)時(shí)我無(wú)知選了一所學(xué)費(fèi)幾乎跟史丹佛一樣貴的大學(xué),我那工人階級(jí)的父母所有積蓄都花在我的學(xué)費(fèi)上。六個(gè)月后,我看不出念這個(gè)書的價(jià)值何在。那時(shí)候,我不知道這輩子要干什么,也不知道念大學(xué)能對(duì)我有什么幫助,而且我為了念這個(gè)書,花光了我父母這輩子的所有積蓄,所以我決定休學(xué),相信船到橋頭自然直。當(dāng)時(shí)這個(gè)決定看來(lái)相當(dāng)可怕,可是現(xiàn)在看來(lái),那是我這輩子做過(guò)最好的決定之一。當(dāng)我休學(xué)之后,我再也不用上我沒(méi)興趣的必修課,把時(shí)間拿去聽(tīng)那些我有興趣的課。

      這一點(diǎn)也不浪漫。我沒(méi)有宿舍,所以我睡在友人家里的地板上,靠著回收可樂(lè)空罐的五先令退費(fèi)買吃的,每個(gè)星期天晚上得走七里的路繞過(guò)大半個(gè)鎮(zhèn)去印度教的 Hare Krishna神廟吃頓好料。我喜歡Hare Krishna神廟的好料。追尋我的好奇與直覺(jué),我所駐足的大部分事物,后來(lái)看來(lái)都成了無(wú)價(jià)之寶。舉例來(lái)說(shuō):

      當(dāng)時(shí)里德學(xué)院有著大概是全國(guó)最好的書法指導(dǎo)。在整個(gè)校園內(nèi)的每一張海報(bào)上,每個(gè)抽屜的標(biāo)簽上,都是美麗的手寫字。因?yàn)槲倚輰W(xué)了,可以不照正常選課程序來(lái),所以我跑去學(xué)書法。我學(xué)了serif與san serif字體,學(xué)到在不同字母組合間變更字間距,學(xué)到活版印刷偉大的地方。書法的美好、歷史感與藝術(shù)感是科學(xué)所無(wú)法捕捉的,我覺(jué)得那很迷人。

      我沒(méi)預(yù)期過(guò)學(xué)的這些東西能在我生活中起些什么實(shí)際作用,不過(guò)十年后,當(dāng)我在設(shè)計(jì)第一臺(tái)麥金塔時(shí),我想起了當(dāng)時(shí)所學(xué)的東西,所以把這些東西都設(shè)計(jì)進(jìn)了麥金塔里,這是第一臺(tái)能印刷出漂亮東西的計(jì)算機(jī)。如果我沒(méi)沉溺于那樣一門課里,麥金塔可能就不會(huì)有多重字體跟變間距字體了。又因?yàn)閃indows抄襲了麥金塔的使用方式,如果當(dāng)年我沒(méi)這樣做,大概世界上所有的個(gè)人計(jì)算機(jī)都不會(huì)有這些東西,印不出現(xiàn)在我們看到的漂亮的字來(lái)了。當(dāng)然,當(dāng)我還在大學(xué)里時(shí),不可能把這些點(diǎn)點(diǎn)滴滴預(yù)先串在一起,但是這在十年后回顧,就顯得非常清楚。

      我再說(shuō)一次,你不能預(yù)先把點(diǎn)點(diǎn)滴滴串在一起;唯有未來(lái)回顧時(shí),你才會(huì)明白那些點(diǎn)點(diǎn)滴滴是如何串在一起的。所以你得相信,你現(xiàn)在所體會(huì)的東西,將來(lái)多少會(huì)連接在一塊。你得信任某個(gè)東西,直覺(jué)也好,命運(yùn)也好,生命也好,或者業(yè)力。這種作法從來(lái)沒(méi)讓我失望,也讓我的人生整個(gè)不同起來(lái)。

      我的第二個(gè)故事,有關(guān)愛(ài)與失去。

      我好運(yùn)-年輕時(shí)就發(fā)現(xiàn)自己愛(ài)做什么事。我二十歲時(shí),跟Steve Wozniak在我爸媽的車庫(kù)里開(kāi)始了蘋果計(jì)算機(jī)的事業(yè)。我們拼命工作,蘋果計(jì)算機(jī)在十年間從一間車庫(kù)里的兩個(gè)小伙子擴(kuò)展成了一家員工超過(guò)四千人、市價(jià)二十億美金的公司,在那之前一年推出了我們最棒的作品-麥金塔,而我才剛邁入人生的第三十個(gè)年頭,然后被炒魷魚。要怎么讓自己創(chuàng)辦的公司炒自己魷魚?好吧,當(dāng)蘋果計(jì)算機(jī)成長(zhǎng)后,我請(qǐng)了一個(gè)我以為他在經(jīng)營(yíng)公司上很有才干的家伙來(lái),他在頭幾年也確實(shí)干得不錯(cuò)??墒俏覀儗?duì)未來(lái)的愿景不同,最后只好分道揚(yáng)鑣,董事會(huì)站在他那邊,炒了我魷魚,公開(kāi)把我請(qǐng)了出去。曾經(jīng)是我整個(gè)成年生活重心的東西不見(jiàn)了,令我不知所措。

      有幾個(gè)月,我實(shí)在不知道要干什么好。我覺(jué)得我令企業(yè)界的前輩們失望-我把他們交給我的接力棒弄丟了。我見(jiàn)了創(chuàng)辦HP的David Packard跟創(chuàng)辦Intel的Bob Noyce,跟他們說(shuō)我很抱歉把事情搞砸得很厲害了。我成了公眾的非常負(fù)面示范,我甚至想要離開(kāi)硅谷。但是漸漸的,我發(fā)現(xiàn),我還是喜愛(ài)著我做過(guò)的事情,在蘋果的日子經(jīng)歷的事件沒(méi)有絲毫改變我愛(ài)做的事。我被否定了,可是我還是愛(ài)做那些事情,所以我決定從頭來(lái)過(guò)。

      當(dāng)時(shí)我沒(méi)發(fā)現(xiàn),但是現(xiàn)在看來(lái),被蘋果計(jì)算機(jī)開(kāi)除,是我所經(jīng)歷過(guò)最好的事情。成功的沉重被從頭來(lái)過(guò)的輕松所取代,每件事情都不那么確定,讓我自由進(jìn)入這輩子最有創(chuàng)意的年代。

      接下來(lái)五年,我開(kāi)了一家叫做NeXT的公司,又開(kāi)一家叫做Pixar的公司,也跟后來(lái)的老婆談起了戀愛(ài)。Pixar接著制作了世界上第一部全計(jì)算機(jī)動(dòng)畫電影,玩具總動(dòng)員,現(xiàn)在是世界上最成功的動(dòng)畫制作公司。然后,蘋果計(jì)算機(jī)買下了NeXT,我回到了蘋果,我們?cè)贜eXT發(fā)展的技術(shù)成了蘋果計(jì)算機(jī)后來(lái)復(fù)興的核心。我也有了個(gè)美妙的家庭。

      我很確定,如果當(dāng)年蘋果計(jì)算機(jī)沒(méi)開(kāi)除我,就不會(huì)發(fā)生這些事情。這帖藥很苦口,可是我想蘋果計(jì)算機(jī)這個(gè)病人需要這帖藥。有時(shí)候,人生會(huì)用磚頭打你的頭。不要喪失信心。我確信,我愛(ài)我所做的事情,這就是這些年來(lái)讓我繼續(xù)走下去的唯一理由。你得找出你愛(ài)的,工作上是如此,對(duì)情人也是如此。你的工作將填滿你的一大塊人生,唯一獲得真正滿足的方法就是做你相信是偉大的工作,而唯一做偉大工作的方法是愛(ài)你所做的事。如果你還沒(méi)找到這些事,繼續(xù)找,別停頓。盡你全心全力,你知道你一定會(huì)找到。而且,如同任何偉大的關(guān)系,事情只會(huì)隨著時(shí)間愈來(lái)愈好。所以,在你找到之前,繼續(xù)找,別停頓。

      我的第三個(gè)故事,關(guān)于死亡。

      當(dāng)我十七歲時(shí),我讀到一則格言,好像是「把每一天都當(dāng)成生命中的最后一天,你就會(huì)輕松自在。」這對(duì)我影響深遠(yuǎn),在過(guò)去33年里,我每天早上都會(huì)照鏡子,自問(wèn):「如果今天是此生最后一日,我今天要干些什么?」每當(dāng)我連續(xù)太多天都得到一個(gè)「沒(méi)事做」的答案時(shí),我就知道我必須有所變革了。

      提醒自己快死了,是我在人生中下重大決定時(shí),所用過(guò)最重要的工具。因?yàn)閹缀趺考拢型饨缙谕?、所有名譽(yù)、所有對(duì)困窘或失敗的恐懼-在面對(duì)死亡時(shí),都消失了,只有最重要的東西才會(huì)留下。提醒自己快死了,是我所知避免掉入自己有東西要失去了的陷阱里最好的方法。人生不帶來(lái),死不帶去,沒(méi)什么道理不順心而為。

      一年前,我被診斷出癌癥。我在早上七點(diǎn)半作斷層掃描,在胰臟清楚出現(xiàn)一個(gè)腫瘤,我連胰臟是什么都不知道。醫(yī)生告訴我,那幾乎可以確定是一種不治之癥,我大概活不到三到六個(gè)月了。醫(yī)生建議我回家,好好跟親人們聚一聚,這是醫(yī)生對(duì)臨終病人的標(biāo)準(zhǔn)建議。那代表你得試著在幾個(gè)月內(nèi)把你將來(lái)十年想跟小孩講的話講完。那代表你得把每件事情搞定,家人才會(huì)盡量輕松。那代表你得跟人說(shuō)再見(jiàn)了。

      我整天想著那個(gè)診斷結(jié)果,那天晚上做了一次切片,從喉嚨伸入一個(gè)內(nèi)視鏡,從胃進(jìn)腸子,插了根針進(jìn)胰臟,取了一些腫瘤細(xì)胞出來(lái)。我打了鎮(zhèn)靜劑,不醒人事,但是我老婆在場(chǎng)。她后來(lái)跟我說(shuō),當(dāng)醫(yī)生們用顯微鏡看過(guò)那些細(xì)胞后,他們都哭了,因?yàn)槟鞘欠浅I僖?jiàn)的一種胰臟癌,可以用手術(shù)治好。所以我接受了手術(shù),康復(fù)了。

      這是我最接近死亡的時(shí)候,我希望那會(huì)繼續(xù)是未來(lái)幾十年內(nèi)最接近的一次。經(jīng)歷此事后,我可以比之前死亡只是抽象概念時(shí)要更肯定告訴你們下面這些: 沒(méi)有人想死。即使那些想上天堂的人,也想活著上天堂。但是死亡是我們共有的目的地,沒(méi)有人逃得過(guò)。這是注定的,因?yàn)樗劳龊?jiǎn)直就是生命中最棒的發(fā)明,是生命變化的媒介,送走老人們,給新生代留下空間。現(xiàn)在你們是新生代,但是不久的將來(lái),你們也會(huì)逐漸變老,被送出人生的舞臺(tái)。抱歉講得這么戲劇化,但是這是真的。

      你們的時(shí)間有限,所以不要浪費(fèi)時(shí)間活在別人的生活里。不要被信條所惑-盲從信條就是活在別人思考結(jié)果里。不要讓別人的意見(jiàn)淹沒(méi)了你內(nèi)在的心聲。最重要的,擁有跟隨內(nèi)心與直覺(jué)的勇氣,你的內(nèi)心與直覺(jué)多少已經(jīng)知道你真正想要成為什么樣的人。任何其它事物都是次要的。

      在我年輕時(shí),有本神奇的雜志叫做Whole Earth Catalog,當(dāng)年我們很迷這本雜志。那是一位住在離這不遠(yuǎn)的Menlo Park的Stewart Brand發(fā)行的,他把雜志辦得很有詩(shī)意。那是1960年代末期,個(gè)人計(jì)算機(jī)跟桌上出版還沒(méi)發(fā)明,所有內(nèi)容都是打字機(jī)、剪刀跟拍立得相機(jī)做出來(lái)的。雜志內(nèi)容有點(diǎn)像印在紙上的Google,在Google出現(xiàn)之前35年就有了:理想化,充滿新奇工具與神奇的注記。

      Stewart跟他的出版團(tuán)隊(duì)出了好幾期Whole Earth Catalog,然后出了???hào)。當(dāng)時(shí)是1970年代中期,我正是你們現(xiàn)在這個(gè)年齡的時(shí)候。在???hào)的封底,有張?jiān)绯苦l(xiāng)間小路的照片,那種你去爬山時(shí)會(huì)經(jīng)過(guò)的鄉(xiāng)間小路。在照片下有行小字:求知若饑,虛心若愚。

      那是他們親筆寫下的告別訊息,我總是以此自許。當(dāng)你們畢業(yè),展開(kāi)新生活,我也以此期許你們。

      求知若饑,虛心若愚。

      非常謝謝大家。

      ‘You’ve got to find what you love

      I am honored to be with you today at your commencement from one of the finest universities in the world.I never graduated from college.Truth be told, this is the closest I’ve ever gotten to a college graduation.Today I want to tell you three stories from my life.That’s it.No big deal.Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife.Except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy;do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would someday go to college.And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition.After six months, I couldn’t see the value in it.I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out OK.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.It wasn’t all romantic.I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5?? deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.And since Windows just copied the Mac, its likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.Again, you can’t connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in somethingI found what I loved to do early in life.Woz and I started Apple in my parents garage when I was 20.We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.We had just released our finest creationa year earlier, and I had just turned 30.And then I got fired.How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.But then our visions of the future began to diverge and eventually we had a falling out.When we did, our Board of Directors sided with him.So at 30 I was out.And very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn’t know what to do for a few months.I felt that I had let the previous generation of entrepreneurs downI still loved what I did.The turn of events at Apple had not changed that one bit.I had been rejected, but I was still in love.And so I decided to start over.I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods of my life.During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife.Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world.In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance.And Laurene and I have a wonderful family together.I’m pretty sure none of this would have happened if I hadn’t been fired from Apple.It was awful tasting medicine, but I guess the patient needed it.Sometimes life hits you in the head with a brick.Don’t lose faith.I’m convinced that the only thing that kept me going was that I loved what I did.You’ve got to find what you love.And that is as true for your work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.And the only way to do great work is to love what you do.If you haven’t found it yet, keep looking.Don’t settle.As with all matters of the heart, you’ll know when you find it.And, like any great relationship, it just gets better and better as the years roll on.So keep looking until you find it.Don’t settle.My third story is about death.When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.Because almost everythingthese things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.About a year ago I was diagnosed with cancer.I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.I didn’t even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die.It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months.It means to make sure everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.I lived with that diagnosis all day.Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor.I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and I’m fine now.This was the closest I’ve been to facing death, and I hope its the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: No one wants to die.Even people who want to go to heaven don’t want to die to get there.And yet death is the destination we all share.No one has ever escaped it.And that is as it should be, because Death is very likely the single best invention of Life.It is Life’s change agent.It clears out the old to make way for the new.Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it is quite true.Your time is limited, so don’t waste it living someone else’s life.Don’t be trapped by dogma-which is living with the results of other people’s thinking.Don’t let the noise of other’s opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I have always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stay Hungry.Stay Foolish.Thank you all very much.喬布斯是個(gè)天才和瘋子,他每天必來(lái)到我們部門看昨天的成果,能聽(tīng)到他罵人,我們并不生氣,因?yàn)槲覀冎浪辉试S產(chǎn)品上市后沒(méi)有銷路。

      2011年8月25日,喬布斯先生宣布辭職的消息讓人吃驚,我們對(duì)他的健康狀況表示擔(dān)心。在辦公室里,也許再難聽(tīng)到他罵人了,只留下曾經(jīng)他的那些經(jīng)典的激勵(lì)我們的語(yǔ)錄——

      1、不要按照用戶的壞習(xí)慣去設(shè)計(jì),也不要按照程序員的思維去設(shè)計(jì)!

      1, do not according to user bad habits to design, also do not according to programmers thinking design!

      2、有好的想法要堅(jiān)持,不要被其他人的觀點(diǎn)的噪聲掩蓋你真正的內(nèi)心的聲音。當(dāng)你的想法站不住時(shí),立即大度的丟棄,這其實(shí)是更是一種堅(jiān)持。

      2, have good ideas are going to insist, don’t be others’ opinion noise drown out your own inner voice.When your ideas stand, immediately magnanimous discard it is, and it is also a kind of persistence.3、任何一款產(chǎn)品都不應(yīng)該帶著BUG去見(jiàn)用戶,那怕失信于媒體推遲發(fā)布時(shí)間。

      3, any product are not should bring a BUG to meet users, that is afraid to betray media postpone the release of time.4、產(chǎn)品一定是讓人感覺(jué)最新,但堅(jiān)決不做小白鼠去嘗試前無(wú)古人的新產(chǎn)品。

      4, products must be feeling letting a person, but resolute don’t do new mice to try an unprecedented new product.5、把標(biāo)志畫那么大干嗎?蘋果的產(chǎn)品要在任何時(shí)候都讓人一眼認(rèn)出是蘋果的產(chǎn)品而非是蘋果的標(biāo)志。

      5, the sign painting so big? Apple products will at any time those who make a person recognized apple’s products rather than is the apple logo.6、比別人少用一條線獲得更低的工藝成本,比別人提供多一種價(jià)值認(rèn)同并獲得更高的利潤(rùn),這就是蘋果。

      6, less than others with a line acquire lower process cost more than others, and provide a kind of value identification and obtain more profits, this is an apple.7、所有的產(chǎn)品一定會(huì)離開(kāi)蘋果商店但不能離開(kāi)蘋果系統(tǒng),我們要幫助客戶持續(xù)使用蘋果產(chǎn)品,直到壽終正寢。

      7, all products will leave apple store but cannot leave apple system, we have to help customers continued use of apple products, until died.8、IBM Thinkpad如果沒(méi)了小紅點(diǎn),那它就不是Thinkpad。MACBook如果加了小紅點(diǎn),那它即不是IBM Thinkpad也不是蘋果MACBook了。

      8, IBM Thinkpad if not a little red dot, it isn’t Thinkpad.MACBook if added little red dots, that it is not IBM Thinkpad nor apple MACBook.9、讓團(tuán)隊(duì)中那些說(shuō)“不可能”的人感到實(shí)現(xiàn)不了是可恥的。

      9, let team for those who say “impossible” people feel not achieve them is shameful.10、品牌不是打上蘋果的標(biāo)志就是蘋果的品質(zhì),打上蘋果的標(biāo)志也需要信心和對(duì)客戶的承諾。10, brand is not playing apple logo is an apple quality, hit the apple logo also need confidence and commitment to customers.11、不要為別人而活,也不要為今天的自己而活,把今天的工作做好了,明天自然屬于你,薪水自然比別人高。

      11, don’t lived for others, also don’t live for today’s themselves, to do good work today, tomorrow natural belong to you, high salary nature than others.12、產(chǎn)品設(shè)計(jì)時(shí)的所有功能都是一個(gè)整體,不應(yīng)該有任何理由去砍功能,破壞整體性。12, product design all the functions are a whole, should not have any reason to cut function, destroy unity.13、領(lǐng)袖和跟風(fēng)者的區(qū)別就在于創(chuàng)新,你的時(shí)間有限,所以不要像亞洲人那樣,浪費(fèi)在模仿別人這種事上。

      13, a leader and a follower innovation distinguishes between, your time is limited, so don’t like asians that, wasted in imitate others this kind of things.14、團(tuán)隊(duì)中那些想用Keynote(蘋果的PPT)來(lái)證明自己的人只能說(shuō)明你不行,請(qǐng)拿出解決方案。

      14, team of people who want to use Keynote to prove themselves only shows that you can, please take out the solution.15、成為卓越的代名詞并不是因?yàn)樗卸嗝绰斆?,而在于他有多么勤勞?/p>

      15, become the pronoun of not because of his remarkable how clever, but that he is how diligent.16、東方佛學(xué)中有一句話:永遠(yuǎn)保持初學(xué)者的心態(tài);擁有初學(xué)者的心態(tài)是件了不起的事情。16,East: “there’s a phrase in Buddhism, ‘beginner’s never keep Have a beginner’s mind is a wonderful thing.17、不要小看ipod上的一顆按鈕,它和別人不一樣的是我們做了21個(gè)方案、84000次測(cè)試、57次改進(jìn),用戶的滿意源于不必要的堅(jiān)持。

      17, don’t look down upon a single button on the ipod, it and others are different is that we did 21 scheme, 84,000 times test, 57 times improvement, the satisfaction of customers from unnecessary insists

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