第一篇:星巴克英文介紹范文
Starbucks is an international coffee and coffeehouse chain based in Seattle, Washington.Starbucks is the largest coffeehouse company in the world, with 15,012 stores in 44 countries.Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans.Many of the company's products are seasonal or specific to the locality of the store.Starbucks-brand ice cream and coffee are also sold at grocery stores.星巴克是設(shè)在西雅圖,華盛頓國際咖啡和咖啡館鏈。星巴克是世界上最大的咖啡館公司與 15,012 店在 44 個國家。星巴克銷售滴咖啡、濃咖啡的熱飲、其他冷熱飲料、小吃、和杯子和咖啡豆等項目。許多公司的產(chǎn)品都是季節(jié)性或特定于存儲的地方。在雜貨店也賣了星巴克品牌冰淇淋和咖啡。
From Starbucks' founding in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly.In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s.Domestic growth has since slowed, although the company continues to expand in foreign markets and is opening seven stores a day worldwide.The first location outside of the United States and Canada was established in 1990s, and they
now constitute almost one third of Starbucks' stores.從星巴克的創(chuàng)始在西雅圖作為本地咖啡豆焙燒爐和零售商,公司得到了迅猛發(fā)展。在九十年代,星巴克開設(shè)新店每個工作日,一直持續(xù)到本世紀(jì)初的步伐。國內(nèi)經(jīng)濟(jì)增長以來的速度減緩,雖然該公司繼續(xù)在外國市場的擴(kuò)張,開七個店一天世界各地。在美國和加拿大以外的第一個位置成立于上世紀(jì) 90 年代,和他們現(xiàn)在幾乎有三分之一的星巴克的門店。
By late March 2008, Starbucks had more than 16,226 stores worldwide, including 11,434 stores located in the United States.In July 2008, the company closed 600 stores.These closings and layoffs have effectively ended the period of prolific growth and expansion of the company which began in the mid-1990s
到 2008 年 3 月下旬,星巴克已經(jīng)超過 16,226 商店世界各地,包括設(shè)在美國的 11,434 店。2008 年 7 月,公司關(guān)閉 600 家門店。這些關(guān)閉和裁員已經(jīng)有效地結(jié)束多產(chǎn)增長期和擴(kuò)大公司在上世紀(jì) 90 年代中期開始的
第二篇:星巴克咖啡英文介紹
STARBUCKS COFFEE
History
1970's
The first Starbucks opens.The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry.The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.1980's Howard Schultz joins Starbucks in 1982.While on a business trip in Italy, he visits Milan’s famous espresso bars.Impressed with their popularity and culture, he sees their potential in Seattle.He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.1990's The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field.After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.2000's The Starbucks phenomenon continues.At the time of writing, Starbucks has more than 6,000 locations in over 30 countries.In addition to our excellent coffees and espresso drinks, people now enjoy Tazo? tea and Frappuccino? ice blended beverages.Products Caffè Mocha 摩卡
Caramel Macchiato 焦糖瑪奇朵
Caffè Americano 美式
Caffè Latte 拿鐵
Cappuccino 卡布奇諾
espresso 特濃咖啡
Caramel Coffee Jelly 焦糖吉利
Vanilla Frappuccino香草星冰樂
coffee Frappuccino咖啡星冰樂
mocha Frappuccino 摩卡星冰樂 Frappuccino? Blended Tea 芒果茶星冰樂
Decaf 脫因咖啡
non-fat 脫脂牛奶
frappuccino冰飲/冰咖啡
Coffee frappuccino 星巴克的冰咖啡 that called ice latte!冰砂 is called frappuccino they make mistake!how much did u pay? frappuccino are normally more expensive then ice latte.you can always tell them they get you wrong drink and they will make you a new one
marketing strategy To take a flexible investment and cooperation mode based on different market conditions around the world.According to the proportion of the shares held by Starbucks headquarters of Starbucks around the world to see, the mode of cooperation of Starbucks around the world four cases.The benefits of doing so “it can borrow someone else's power to help it do a lot and the same time together.”in order to direct business-based”The reason why to take a direct way: behind the brand is in the business, Starbucks stringent requirements of the company's philosophy of their own business identity, brand recognition, emphasizing the action, discipline, consistency of quality
Our shop is the best advertising“ Starbucks operators say.It is understood that, Starbucks has never been in the mass media spent a penny in advertising.This is both a economical and affordable way, Starbucks is unique!”
Starbucks one of the main competitive strategy is to communicate with customers in the coffee shop, with particular emphasis on communication with customers.Requires that every waiter can have a premonition customer needs.
第三篇:星巴克介紹
星巴克
星巴克(Starbucks)咖啡公司成立于1971年,是世界領(lǐng)先的特種咖啡的零售商,烘焙者和星巴克品牌擁有者。旗下零售產(chǎn)品包括30多款全球頂級的咖啡豆、手工制作的濃縮咖啡和多款咖啡冷熱飲料、新鮮美味的各式糕點食品以及豐富多樣的咖啡機(jī)、咖啡杯等商品。1987年,現(xiàn)任董事長霍華德·舒爾茨先生收購星巴克,從此帶領(lǐng)公司跨越了數(shù)座里程碑。1992年6月,星巴克作為第一家專業(yè)咖啡公司成功上市,迅速推動了公司業(yè)務(wù)增長和品牌發(fā)展。目前公司已在北美,拉丁美洲,歐洲,中東和太平洋沿岸37個國家擁有超過12,000多家咖啡店,擁有員工超過117,000人。長期以來,公司一直致力于向顧客提供最優(yōu)質(zhì)的咖啡和服務(wù),營造獨特的“星巴克體驗”,讓全球各地的星巴克店成為人們除了工作場所和生活居所之外溫馨舒適的“第三生活空間”。與此同時,公司不斷地通過各種體現(xiàn)企業(yè)社會責(zé)任的活動回饋社會,改善環(huán)境,回報合作伙伴和咖啡產(chǎn)區(qū)農(nóng)民。鑒于星巴克獨特的企業(yè)文化和理念,公司連續(xù)多年被美國《財富》雜志評為“最受尊敬的企業(yè)”。
星巴克看好中國市場的巨大潛力,立志于在中國長期發(fā)展。自1998年進(jìn)入中國以來,星巴克已在包括香港、臺灣和澳門在內(nèi)的大中華區(qū)開設(shè)了430多家門店,其中約200家在大陸地區(qū)。2005年9月,公司出資4000萬元人民幣設(shè)立“星巴克中國教育項目”,專門用于改善中國教育狀況,特別是幫助中西部貧困的地區(qū)的教師和學(xué)生。其中首筆捐贈已與中國宋慶齡基金會合作開展“西部園丁培訓(xùn)計劃”。
2005年底,星巴克在上海成立中華區(qū)總部,主要負(fù)責(zé)星巴克大中華區(qū)戰(zhàn)略發(fā)展、市場開拓和營運等事務(wù)。
星巴克(Starbucks)最早來源于19世紀(jì)美國文壇杰出大師赫爾曼·梅爾維爾的經(jīng)典著作——《白鯨——莫比·迪克》的主人公。1971年,杰拉德·鮑德溫和戈登·波克在美國西雅圖開設(shè)第一家咖啡豆和香料的專賣店星巴克公司。1987年,霍華德·舒爾茨(Howard Schultz)斥資400萬美元重組星巴克,推動了星巴克向意式咖啡館的轉(zhuǎn)型,并完全以自己的理念來經(jīng)營星巴克,為公司注入了長足發(fā)展的動力。
星巴克咖啡在美國和加拿大的學(xué)生和城市白領(lǐng)中非常流行。除咖啡之外,星巴克也提供諸如茶(不管熱的還是冰的),餡餅,蛋糕等。有些星巴克店甚至位于超級市場,書店這樣的本地商店里(星巴克公司并沒有經(jīng)營這些超級市場或者書店)。到2006年2月為止,星巴克在全球范圍內(nèi)已經(jīng)有超過9000家連鎖店,分布在在北美洲、拉丁美洲、歐洲、中東和環(huán)太平洋地區(qū)。
注冊商標(biāo)
星巴克的商標(biāo)有2種版本,第一版本的棕色的商標(biāo)由來是由一幅16世紀(jì)斯堪地那維亞的雙尾美人魚木雕圖案,她有赤裸乳房和一條充分地可看見的雙重魚尾巴。
后來星巴克被霍華·蕭茲先生所創(chuàng)立的每日咖啡合并,所以換了新的商標(biāo)。第二版的商標(biāo),沿用了原本的美人魚圖案,但做了些許修改了,她沒有赤裸乳房,并把商標(biāo)顏色改成代表每日咖啡的綠色,就這樣融合了原始星巴克與每日咖啡的特色的商標(biāo)就誕生了。
位在美國西雅圖派克市場的「第一家」星巴克店鋪仍保有原始商標(biāo),其內(nèi)販?zhǔn)鄣纳唐芬捕鄮в羞@個商標(biāo)。這所謂的第一家事實上已經(jīng)遷離原址,雖然仍在派克市場街上。
品牌識別:星巴克的綠色徽標(biāo)是一個貌似美人魚的雙尾海神形象,這個徽標(biāo)是1971年由西雅圖年輕設(shè)計師泰瑞·赫克勒從中世紀(jì)木刻的海神像中得到靈感而設(shè)計的。標(biāo)識上的美人魚像也傳達(dá)了原始與現(xiàn)代的雙重含義:她的臉很樸實,卻用了現(xiàn)代抽象形式的包裝,中間是黑白的,只在外面用一圈彩色包圍。二十年前星巴克創(chuàng)建這個徽標(biāo)時,只有一家咖啡店。如今,優(yōu)美的“綠色美人魚”,竟然與麥當(dāng)勞的“m”一道成了美國文化的象征。
價格定位
星巴克的價格定位是“多數(shù)人承擔(dān)得起的奢侈品”,消費者定位是“白領(lǐng)階層”。這些顧客大部分是高級知識分子,愛好精品、美食和藝術(shù),而且是收入較高、忠誠度極高的消費階層。在餐飲服務(wù)業(yè)中,本身構(gòu)筑差異化的成本很高,所以想通過產(chǎn)品和價格吸引顧客是很難的,而顧客往往在認(rèn)同了一種服務(wù)之后,在很長時間內(nèi)都不會變化,會長期穩(wěn)定地使用這種服務(wù),這一點在白領(lǐng)階層中表現(xiàn)得尤為明顯,他們總有一種追求穩(wěn)定的心理傾向。因此,星巴克以“攻心戰(zhàn)略”來感動顧客,培養(yǎng)顧客的忠誠度。
產(chǎn)品品質(zhì)霍華德·舒爾茲星巴克品質(zhì)的基石是1971年星巴克剛誕生時就致力經(jīng)營的頂級重烘焙咖啡豆。轉(zhuǎn)型后的星巴克設(shè)有專門的采購系統(tǒng)。他們常年旅行在印尼、東非和拉丁美洲一帶,與當(dāng)?shù)氐目Х确N植者和出口商交流、溝通,購買世界上最好的咖啡豆,以保證讓所有熱愛星巴克的人都能品到最純正的咖啡。星巴克咖啡品種繁多,在制作上有著幾乎苛刻的要求。例如,每杯濃縮咖啡要煮23秒,拿鐵(星巴克的主力產(chǎn)品)的牛奶至少要加熱到華氏150度,但是絕不能超過170度等。
為保證品質(zhì),星巴克堅守四大原則:拒絕加盟,星巴克不相信加盟業(yè)主會做好品質(zhì)管理;拒絕販?zhǔn)廴斯ふ{(diào)味咖啡豆。星巴克不屑以化學(xué)香精來污染頂級咖啡豆;拒絕進(jìn)軍超市,星巴克不忍將新鮮咖啡豆倒進(jìn)超市塑膠容器內(nèi)任其變質(zhì)走味;選購最高級咖啡豆。做最完美烘焙的目標(biāo)永遠(yuǎn)不變。但是也因為這些堅持,有時候卻讓星巴克處于競爭劣勢。
后來出于競爭的考慮,星巴克對有些內(nèi)部規(guī)則做了妥協(xié)。例如1997年進(jìn)入超市(后述);特殊區(qū)域(如機(jī)場)和一些國外市場(如新加坡)采取授權(quán)加盟方式(但比例不到10%);提供低脂奶調(diào)制的咖啡飲料(星巴克為保證濃縮咖啡的正宗味道都是全脂奶調(diào)制)等,都是隨環(huán)境和市場變化而與時俱進(jìn)。重要的是,當(dāng)初的堅持已為建立品牌提供了最大助力。
營銷美學(xué)
1.風(fēng)格。星巴克的過人之處在于既創(chuàng)造了統(tǒng)一的外觀,同時又加入變化,利用風(fēng)格體現(xiàn)美感,創(chuàng)造了視覺沖擊。
2.環(huán)境設(shè)計。星巴克以咖啡制作的四大階段衍生出以綠色系為主的“栽種”;以深紅和暗褐系為主的“烘焙”;以藍(lán)色為水、褐色為咖啡的“濾泡”;以淺黃、白和綠色系詮釋咖啡的“香氣”。四種店面設(shè)計風(fēng)格,依照店面的位置,再結(jié)合天然的環(huán)保材質(zhì),燈飾和飾品速配成因地制宜的門店,創(chuàng)造新鮮感。
3.感官識別。嗅覺、視覺、聽覺、觸覺和味覺共同塑造了星巴克咖啡館浪漫的情調(diào)。重烘焙極品咖啡豆是星巴克味道的來源,加上“四禁”政策(禁煙、禁止員工用香水、禁用化學(xué)香精的調(diào)味咖啡豆、禁售其他食品和羹湯)力保店內(nèi)充滿咖啡自然醇正的濃香。這種帶有意式濃縮咖啡館的氣氛和飲品被舒爾茨引進(jìn)美國后,做了本土化的調(diào)整,輕松的爵士樂取代了嚴(yán)肅的歌劇和古典樂(如今也選播一些古典歌劇)。
4.包裝美學(xué)。星巴克的美學(xué)不僅是借鑒,還融合了自己的風(fēng)格。不同的標(biāo)記在基本統(tǒng)一的風(fēng)格下又顯示出其多樣性和變化性。美人魚商標(biāo)的創(chuàng)造者根據(jù)各咖啡產(chǎn)地的珍禽異獸,文化特性和各種咖啡獨有的情境,設(shè)計出十幾種精美貼紙。彰顯各產(chǎn)地咖啡豆的獨特性,讓消費者看到包裝就聯(lián)想到各種咖啡的臉譜。
最終目標(biāo)
星巴克的最終目標(biāo),是要在全球開設(shè)25000家連鎖店,就像麥當(dāng)勞快餐店(擁有30000家分店)那樣,無處不在。
星巴克向各地拓展的做法是先攻下該地區(qū)的大城市,塑造良好的口碑后,再以此為中心,向周圍較小的市鎮(zhèn)進(jìn)軍。在拓展過程中,星巴克會先參考各地的人口結(jié)構(gòu)資料,仔細(xì)進(jìn)行分析,確定有合適的客戶群之后,才會進(jìn)入該地區(qū)。
海外市場擴(kuò)張
星巴克選擇了亞洲作為海外擴(kuò)張的第一站,是因為:1.亞洲對星巴克擴(kuò)大市場占有率很有幫助;2.亞洲可以成為星巴克優(yōu)質(zhì)阿拉伯咖啡豆的來源地;3.星巴克在亞洲很容易具有公關(guān)優(yōu)勢。
星巴克進(jìn)軍歐洲市場的主要原因是:1.歐洲具有濃厚的咖啡文化;2.歐洲咖啡客的悠閑使那里的經(jīng)營者很少考慮變革和發(fā)展現(xiàn)代經(jīng)營理念,這給星巴克提供了進(jìn)入市場的機(jī)會。瑞士作為國際中立國家,以旅游為支柱產(chǎn)業(yè),排外思想并不嚴(yán)重。因此,瑞士對星巴克的歐洲市場舉足輕重。如果星巴克不能在瑞士立足,那么征服其他市場的計劃就永遠(yuǎn)只是一個夢想。
良好的心理素質(zhì)是創(chuàng)業(yè)成功的前提。讓“固執(zhí)”的歐洲人喝蘊(yùn)涵美國文化的咖啡本身就是一種挑戰(zhàn)。星巴克在攻堅歐洲市場的時候,就保持了良好的心態(tài),不急躁,不放棄,執(zhí)著地推廣著自己的咖啡和文化,最終獲得了成功。
跨國企業(yè)在海外立足的根本是入鄉(xiāng)隨俗,實行本土化經(jīng)營。咖啡是西方的,星巴克是美國的,而星巴克的咖啡文化卻是全世界的——這正是星巴克在全球化過程中巧妙運用本土化策略的結(jié)果。在中國和日本,星巴克讓本來對咖啡并不熟悉的東方人品味出了“東西合壁”的美妙感覺,從而醉心于星巴克;在歐洲,星巴克讓對音頻“保守且挑剔”的英國人從咖啡中喝出了下午茶的韻味。這便是文化融合的力量,是本土化的高明之處。星巴克是帶著其獨特的咖啡文化進(jìn)入一片陌生市場的,但正是在陌生的市場中,星巴克豐富了自身,讓顧客置身于星巴克有一種既陌生又熟悉的新鮮感覺,這就保證了星巴克在世界范圍內(nèi)的市場開拓?zé)o往而不勝。星巴克的經(jīng)營策略
在世界上,星巴克是惟一一個把店面開遍四大洲的世界性咖啡。星巴克從一間小咖啡屋成為國際最著名的咖啡連鎖店品牌的一個秘訣就是其靈活的經(jīng)營智慧。
一、根據(jù)世界各地不同的市場情況采取靈活的投資與合作模式
根據(jù)美國星巴克總部在世界各地星巴克公司中所持股份的比例看,星巴克與世界各地的合作模式主要有四種情況:
1.星巴克占100%股權(quán),比如在英國、泰國和澳大利亞等地;
2.星巴克占50%股權(quán),比如在日本、韓國等地;
3.星巴克占股權(quán)較少,一般在5%左右,比如在中國的臺灣、香港、夏威夷和增資之前的上海等地;
4.星巴克不占股份,只是純粹授權(quán)經(jīng)營,比如在菲律賓、新加坡、馬來西亞和北京等地;這樣做的好處是“它可以借別人的力量來幫它做很多事情,而且是同一個時間一起做?!?/p>
二、以直營經(jīng)營為主
30多年來,星巴克對外宣稱其整個政策都是:堅持走公司直營店,在全世界都不要加盟店。
星巴克之所以采取直營方式的理由是:品牌背后是人在經(jīng)營,星巴克嚴(yán)格要求自己的經(jīng)營者認(rèn)同公司的理念,認(rèn)同品牌,強(qiáng)調(diào)動作、紀(jì)律、品質(zhì)的一致性;而加盟者都是投資客,他們只把加盟品牌看作賺錢的途徑,可以說,他們惟一的目的就是為了賺錢而非經(jīng)營品牌。因此,為了不讓品牌受到不必要的干擾,星巴克決定不開放加盟權(quán)。
三、不花一分錢做
“我們的店就是最好的廣告”,星巴克的經(jīng)營者們這樣說。據(jù)了解,星巴克從未在大眾媒體上花過一分錢的廣告費。
星巴克認(rèn)為,在服務(wù)業(yè),最重要的行銷管道是分店本身,而不是廣告。如果店里的產(chǎn)品與服務(wù)不夠好,做再多的廣告吸引客人來,也只是讓他們看到負(fù)面的形象。星巴克不愿花費龐大的資金做廣告與促銷,但堅持每一位員工都擁有最專業(yè)的知識與服務(wù)熱忱。“我們的員工猶如“咖啡通”一般,可以對顧客詳細(xì)解說每一種咖啡產(chǎn)品的特性。通過一對一服務(wù)的方式,贏得信任與口碑。這是既經(jīng)濟(jì)又實惠的做法,也是星巴克的獨到之處!”
另外,星巴克的創(chuàng)始人霍華?舒爾茨意識到員工在品牌傳播中的重要性,他另辟蹊徑開創(chuàng)了自己的品牌管理方法,將本來用于廣告的支出用于員工的和。這對星巴克“口口相傳”的品牌經(jīng)營起到了重要作用。
四、風(fēng)格:充分運用“體驗”
星巴克一個主要的戰(zhàn)略就是在咖啡店中同客戶進(jìn)行交流,特別重視同客戶之間的溝通。每一個服務(wù)員都要接受一系列培訓(xùn),如基本技巧、咖啡基本知識、咖啡的制作技巧等。要求每一位服務(wù)員都能夠預(yù)感客戶的需求。
另外,星巴克更擅長咖啡之外的“體驗”,如氣氛管理、個性化的店內(nèi)設(shè)計、暖色燈光、柔和音樂等。就像麥當(dāng)勞一直倡導(dǎo)售賣歡樂一樣,星巴克把美式文化逐步分解成可以體驗的東西。
“認(rèn)真對待每一位顧客,一次只烹調(diào)顧客那一杯咖啡?!边@句取材自意大利老咖啡館工藝精神的企業(yè)理念,是星巴克快速崛起的秘訣。注重“oneatatime”(當(dāng)下體驗)的觀念,強(qiáng)調(diào)在工作、生活及休閑娛樂中,用心經(jīng)營“當(dāng)下”這一次的生活體驗。
星巴克還極力強(qiáng)調(diào)美國式的消費文化,顧客可以隨意談笑,甚至挪動桌椅,隨意組合。這也是星巴克風(fēng)格的一部分。
五、設(shè)計:表現(xiàn)特色
據(jù)了解,在星巴克的美國總部,有一個專門的設(shè)計室,擁有一批專業(yè)的設(shè)計師和藝術(shù)家,專門設(shè)計全世界的星巴克店鋪。他們在設(shè)計每個門市的時候,都會依據(jù)當(dāng)?shù)氐纳虡I(yè)圈的特色,去思考如何把星巴克融入其中。所以,星巴克的每一家店,在品牌統(tǒng)一的基礎(chǔ)上,又盡量發(fā)揮了個性特色。這與麥當(dāng)勞等連鎖品牌強(qiáng)調(diào)所有門店的視覺設(shè)計高度統(tǒng)一截然不同。
在設(shè)計上,星巴克強(qiáng)調(diào)每棟建筑物都有自己的風(fēng)格,應(yīng)讓星巴克的風(fēng)格融合到原來的建筑物中去,而不是破壞建筑物原來的設(shè)計。每增加一家新店,他們就用數(shù)碼相機(jī)把店址內(nèi)景和周圍環(huán)境拍下來,照片傳到美國總部,請總部幫助設(shè)計,再發(fā)回去找施工隊。這樣下來,星巴克始終保持著原汁原味。
例如中國上海的星巴克,以年輕消費者為主。在拓展新店時,他們費盡心思去找尋具有特色的店址,并結(jié)合當(dāng)?shù)鼐坝^進(jìn)行設(shè)計。位于城隍廟商場的星巴克,外觀就像座現(xiàn)代化的廟;而瀕臨黃埔江的濱江分店,則表現(xiàn)花園玻璃帷幕和宮殿般的華麗。夜晚時分,透過巨大的玻璃窗,看著霓虹閃爍、流光異彩的街頭,輕輕啜飲一口味道純正的咖啡,這是一種多么“雅皮”的感覺體驗。
緊張忙碌的生活中,人們都渴望著放松和悠閑。如果你的產(chǎn)品和服務(wù)滿足了人們的這一需求,使他們擁有了一份美妙而嫻靜的體驗,就會吸引更多的消費者,從而提升品牌認(rèn)知度。
第四篇:實用英文介紹
Hello,everyone.My name is///.I'm twelve years old.I am a Middle school student.I was born in Panjin,It is an beautiful city.Now I study in Bohai No.1 Middle School.I'm in Class Three,Grade Two.There are thirteen-five students in our class.We have four classes in the morning and four classes in the afternoon.Our classes begin at 7:00 and end at 17:00.I love my teachers and my classmates.They are all very nice.There are three people in My family,my father my morther ang I.My father is a worker.He works in a factory.My mother is a worker,too.She works in Xinghai street.I like our family.I am good at math and Chinese.My English is so-so,but I often listening speaking reading and writing.I really like English very much.My favourite sport is football ang I like it very much.I'm good at computers.I hope to become a computer expert when I grow up.I will study hard to make my dream come true.Thank you!
Dear Sir or Madam,Thank you very much for reading my application and I am much honored to introduce myself here.My name is XXX.I am 24 years old and I come from ***, the capital of Hunan Province.I am seeking an opportunity to work with *** as a Engineer.My professional experience and my awareness of your unparalleled reputation have led me to want to work for your company.I have a bachelor degree with a major in Electronic field.I graduated from ***University-widely considered one of the most beautiful
universities of the world.During the 4 year undergraduate study, my academic records kept distinguished.I was granted scholarship every semester.Additionally, I applied a *** patent, it was authorized in 2005.In 2005, I got the privilege to enter the graduate program waived of the admission test.I selected Electronic Engineering of *** University to continue my study.In the passing1 year, my research and study dedicated to Linux.I applied another patent which was still in applying.I won the scholarship in 2006.Besides, I participated in many school activities, which widened my horizons and gave me many opportunities to do practical work in companies.All of that were very useful to my major study.During this period, I have learnt much.I learned the values of teamwork and commitment, how to win, how to work hard, how to concentrate and focus on goals, and how to balance my time and priorities.The passing years offered me a good chance to give full play to my creativity, intelligence and diligence.With a healthy body, with the solid professional knowledge, with the youthful passion, with the yearning for the future and the admiration of your company, I am eager to enter your company and make my share of contribution to it.Thank you for your patience.Best wishes.Sincerely yours,ABC
Any suggestion and the criticism.Thanks!
第五篇:達(dá)沃斯英文介紹
The World Economic Forum(WEF), based in Geneva, is an international non-governmental organization committed to improving the state of the world by engaging leaders in partnerships to shape global, regional and industrial agendas.The forum, initially known as the European Management Forum, was founded in 1971 by Klaus M.Its agenda now includes the most pressing problems facing the world, ranging from political, military and security concerns, to bilateral and regional issues.Since 1979, China has maintained good cooperative relations with the World Economic Forum.China's leaders participated and delivered speeches in the annual meeting on many occasions.They included Premier Li Peng, Vice Premier Zhu Rongji, Li Lanqing and Wu Bangguo successively.between 1992 and 2000, and Vice Premier Huang Ju, Zeng Peiyan, State Councilor Hua jianmin and Premier Wen jiabao.China has dispatched delegations to the regional economic summits organized by the World Economic Forum since 1993.Between 1981 and 2006, the World Economic Forum, in collaboration with China Enterprise Confederation, convened an “International Senior Management Symposium” in China(renamed the “China Business Summit” in 1996), which was suspended after the “Summer Davos” Forum was held in China in 2007.Usually the World Economic Forum convenes an annual meeting in Davos at the beginning of each year, so it is also called the “Davos Forum”.Klaus Schwab, Chairman of the World Economic Forum, raised the idea of a “Summer Davos China” in 2005.The Beijing representative office of the World Economic Forum was set up in June, 2006, and was the first representative body established outside Switzerland.The World Economic Forum has convened its Annual Meeting of the New Champions(“Summer Davos” Forum)each year since 2007, aiming to create a platform for “enterprises expanding globally” to discuss and share experiences with well-established enterprises.The first “Summer Davos” Forum was held in Dalian in September, 2007 with the same theme of the 2007 Davos Annual Meeting –“Changing the power equilibrium”.In September, 2008, the second Summer Davos Forum was held in Tianjin with the theme of the “Next round of growth”.In September, 2009, the third Summer Davos Annual Meeting was held in Dalian with the theme of “Relanching growth”.Premier Wen Jiabao attended the opening ceremony of the three forums and delivered speeches.In addition, the World Economic Forum lays stress on cooperation with Chinese enterprises.By September, 2009, the number of Chinese enterprises becoming members of the World Economic Forum had exceeded 60.The 2012 Summer Davos Forum, referred to as the “Wind vane of the world's economy”, was held in Tianjin from Sept 11 to 13.The number of guests set a new record.The elite and politicians from all over the world ran a brainstorming session with the theme of “molding the economy in the future”.On September 11, 2013, the Seventh Summer Davos Forum was opened in Dalian.Premier Li Keqiang attended the forum and delivered a special address.Edited by Wang Yifei and Brian Anthony Salter The Annual Meeting of the New Champions Schwab, Chairman of the World Economic Forum, raised the idea of a “Summer Davos China” in 2005.In September, 2008, the second Summer Davos Forum was held in Tianjin with the theme of the “Next round of growth”.The 2014 Summer Davos has brought about the concept of “Green Transportation, Green Theme activities, Green Dining, Green Accommodation, and Green Souvenirs”.The World Economic Forum Annual Meeting of the New Champions, also known as the Summer Davos Forum, will be held in Dalian, Liaoning Province, from Wednesday until Friday.This year's event will be on the theme of “Mastering Quality Growth.” About 1,500 participants from 90countries and regions are expected to show up during the three-day forum.