第一篇：上海地名中英文對照

商場/廣場

伊都錦商廈 Itokin Fashion Plaza 新世界城 New World Comprehensive Consumption Circle 力寶廣場 Lippo Plaza 金鐘廣場 Golden Bell Plaza 中環(huán)廣場 Central Plaza 恒隆廣場 Plaza 66 中信泰富 Citic Square 梅龍鎮(zhèn)廣場 Westgate Mall 華亭伊勢丹 Huating Isetan 港匯廣場 Grand Gateway 美羅城 Metro Plaza 上海商城 Shanghai Center Department Store 大上海時代廣場 Shanghai Times Square 香港廣場 Hong Kong Plaza 正大廣場 Super Brand Mall 復(fù)興廣場 Fuxing Plaza 仙樂斯廣場 Ciro’s Plaza 和平廣場 Peace Square 香港新世界廣場 Hong Kong New World Plaza 來富士廣場 Raffles City 第一八百伴 No.1 YoHan 金茂大廈 Jin Mao Bldg 上海久光百貨 SOGO Shanghai 騰飛廣場 Ascendas Plaza 嘉匯廣場Gateway Plaza

中心/大廈

華僑大廈 Overseas Chinese Masion 匯豐大廈 HSBC Tower 嘉里中心 Kerry Center 南證大廈 South Securities Bldg 東方國際大廈 Oriental International Bldg 碧云體育休閑中心 Green Sports and Leisure Center 仲盛金融中心 Super Ocean Finance Center

劇院/街/坊/會所/公寓

上海大劇院 Shanghai Grand Theatre 上海美琪大劇院 Shanghai Majestic Theatre 蘭心大戲院 Lyceum Theatre 上海商城劇院 Shanghai Center Theatre 上海話劇藝術(shù)中心 Shanghai Dramatic Arts Centre 霞飛苑會所 Xiafei Garden Club 世紀大道 Century Boulevard 浦東大道 Pudong Avenue 玫瑰坊商業(yè)街 Metrotown 上海城風味坊 City Center of Shanghai Cuisine Corner 虹梅休閑街 HongMei Food Street 老錦江食街 Jin Jiang Hotel Gourmet Street 新虹橋俱樂部 New Town Club

酒店

上海豪富東亞酒店 Regal Shanghai East Asia Hotel 波特曼酒店 The Portman Ritz-Calton Hotel 美臣大酒店 Meichen Hotel 中油日航大酒店 Hotel Nikko Pudong 上海國際貴都大飯店 Hotel Equatorial Shanghai 上海四季酒店 Four Seasons Hotel Shanghai 金茂君悅大酒店 Grand Hyatt Shanghai 紫金山大酒店 Purple Mountain Hotel 索菲特東錦江大酒店 Sofitel Jin Jiang Oriental Hotel 上海揚子江萬麗大酒店 Renaissance Yangtze Shanghai Hotel 虹橋迎賓館 Hong Qiao State Guest Hotel Shanghai 上海威斯汀大飯店 Westin Shanghai 喜來登豪達太平洋大飯店 Sheraton Grand Tai Ping Yang Hotel 海神諾富特大酒店 Novotel Atlantis Shanghai 古象大酒店 Howard Johnson Plaza Hotel 希爾頓酒店 Hilton Hotel 上海JW萬豪酒店 JW Marriott Hotel Shanghai 上海古井酒店 Holiday Inn Downtown 上海古井假日酒店 Holiday Inn Vista Shanghai 上海浦東假日酒店 Holiday Inn Vista Pudong Shanghai 上海淳大萬麗酒店 Renaissance Shanghai Pudong Hotel 瑞吉紅塔大酒店 The St.Regis Shanghai 海倫賓館 Sofitel Hyland Shanghai 瑞金賓館 Ruijin Guest House 銀星皇冠酒店 Crown Plaza Hotel 廣場假日酒店 Plaza Wing of Holiday Inn Downtown 新亞湯臣洲際大酒店 Inter-Continental Pudong Shanghai 華美達大酒店 Ramada Hotel 美麗園大酒店 Merry Hotel

第二篇：吉隆坡地名中英文對照

吉隆坡等地著名景點中英文對照

馬來西亞的貨幣叫吉令、仙，100仙=1吉令

Kuala Pumpur吉隆坡，金河廣場 sungai wang，谷中城Mid valley(最大商場)亞航廉價機場LCCT，吉隆玻雪邦國際機場KLIA KLIA TRAIN 機場的小地鐵 亞庇(沙巴)KOTA KINABARU

國家清真寺National masjid 仙特拉綜合總站（KL Sentral Station 好象又稱中環(huán)、中環(huán)廣場，又名中央車站）布城putra jaya,黑風洞batu cave,地鐵LRT，star 輕軌 STAR LRT 富都車站pudu raya，太子車站putra station(坐STAR 到PWTC站)Lumut紅土坎龍目碼頭，KLI吉隆坡國際航班 Puduraya位于吉隆坡市中心，Jalan Alor 阿羅街

國家清真寺/國家回教堂（Jamek Mosque/Masjid Negara ,Ji Perdana）占米回教堂(Masjid Jamek,Ji Tun Perak)吉隆坡塔（Menara kuala Lumpur）

中央市場（Central Market，ji ChENG lock）云頂(Genting Highlands)佳密清真寺 Masjid Jamek（在地鐵出口)吉隆坡舊火車站 Old KL Train Station 國家清真寺 Masjid Negara

印度廟 Sri Mahamariamman Temple 湖濱自然公園 Lake Gardens 金三角 Golden Triangle

天后宮 Thean Hou Temple 雙子星大樓(國油雙塔)Twin Towers/KLCC/Petronas towers 星光大道(武吉免登)Bukit Bintang/Jalan Bukit Bintang 時代廣場 Berjaya Time Square 吉隆坡塔 Kuala Lumpur Tower

吉隆坡市場 Markets 唐人街(茨廠街)China Town-petaling street/Ji Petaling 中央藝術(shù)坊 Central Market(Pasar Seni)獨立廣場 Merdeka Square(Dataran Merdeka)大旗桿 阿都?薩馬德蘇丹大廈 Sultan Abdul Samad Building 安邦了望臺 LOOK OUT POINT 蒂蒂旺沙湖 Lake Titiwangsa Gardens 仙四師爺廟

錫克廟 Sikh Temple 圣瑪麗大教堂 St.Mary's Cathedral 馬來新村 Kampung Bahru 國家皇宮 Istana Negara 國家歷史博物館 National Historical Museum 馬六甲 Melaka/Malacca 葡萄牙廣場(Medan Portugis)Portuguese Square

荷蘭紅屋(Stadthuys)基督教堂(Christ Church Melaka)

維多利亞女皇噴泉(Queen Victoria’s Fountain)圣保羅教堂(St Paul's Church)

圣地牙哥城堡(Porta de Santiago)圣彼得教堂(St Peter's Church)蘇丹皇宮(Sultanate Palace)

峇峇娘惹遺產(chǎn)博物館(Baba-Nyonya Heritage Museum)青云亭(Cheng Hoon Teng Temple)

鄭和紀念館(Cheng Ho Cultural Museum)三寶山（Bukit China）

寶山亭(Sam Po Kong Temple)海上博物館(Maritime Museum)

圣芳濟天主堂（Church of St.Francis Xavier）

獨立宣言紀念館（Independence Memorial）Proclamation of Independence Memorial 興都印度廟（Sri Poyyatha Vinayagar moorthi）

第三篇：日本地名中英文對照版

日本地名中英文對照版 羅 馬 拼 音 之 地 名

東京地區(qū)

東京 TOKYO

六本木 ROPPONGI新宿 SHINJUKU

原宿 HARAJUKU

銀座 GINZA

澀谷 SHIBUYA

上野 UNEO

池袋 IKEBUKURO?#092;草 ASAKUSA 赤阪 AKASAKA

東京附近

日光 nikko

熱川 atagawa

鎌倉 kamakura

河津 kawazu

那須 nasu

河津七瀧 kawazu nanadaru江之島 enoshima

下田 shimoda

熱海 atami

下賀茂 shimogamo伊東 ito

三島 mishima

小室山 komuroyama韭山 nirayama

川奈 kawana

伊豆長岡 izu nagaoka伊豆高原 izu kogen箱根 hakone

一碧湖 ippeki

富士山 fujiyama

東北地區(qū)

青森 aomori

松島 matsushima

八甲田山 hakkoda-san

牡鹿半島 oshika-hanto

十和田湖 towada-ko

山寺 yamadear

弘前 hirosaki

最上峽 mogami-kyo

角館 kakunodate

酒田 sakata

田澤湖 tazawa-ko

鶴岡 tsuruoka

盛岡 morika

出羽三山 dewa sanzan

八幡平hachimantai

會津若松 aizu wakamatsu平泉 hiraizumi

豬苗代 inawashiro

仙臺 sendai

盤梯山 bandai-san

秋保溫泉 akiu onsen

盤梯高原 bandai kogen作并溫泉 sakunami onsen喜多方 kitakata

本州島中部

名古屋 nagoya

上高地 kamikochi

犬山 inuyama

乘鞍高原 norikura kogen明治村 meiji-mura

信濃大町 shinano omachi高山 takayama

立山黑部 tateyama kurobe古川 furukawa

仁科三湖 nishina-sanko長野 nagano

白馬八方 hakuba

戶隱 togakushi

岡谷 ogaya

草津 kusatsu

白樺湖 shirakaba

白根 shirane

奈良井 narai

志賀高原 shiga kogen

御岳 ontake

野澤溫泉 nozawa onsen上田 oeda

木曾福島 kiso-fukushima鹽田平shioda

上松 agematsu

別所 besho

妻?#092;tsumago

金澤 kanazawa

馬?#092;magome

富山 toyama

飯?zhí)?ida

松元 matsumoto

諏訪 suwa

北海道

札幌 sapporo

登別 noboribetsu

支芴湖 shikotsu-ko

函館 hakodate

洞爺湖 toyako

大沼 onuma

近畿地區(qū)

京都 kyoto

伊賀上野 iga-ueno

大津 otsu

名張 nabari

瀨田 seta

香落溪 koradake

石山 ishiyama

赤目四十八瀧 akame shijuhattaki近江舞子 omimaiko

松阪 matsusaka

朽木 kutsuki

香肌峽 kahada gyo

草津 kusatsu

伊勢 iseshi

甲賀 koraka

志摩 shima

信樂 shigaraki

奧志摩 oshima

近江八幡 omihachiman熊野 kumano

彥根 hikone

新宮 singu

舞鶴 higashimaitsuru本宮 hongu

天橋立 amanohashidate那智勝浦 nachi.katsuura奈良 nara

和歌山市 wakayama櫻井 sakurai

大阪 osaka

津 tsu

神戶 kobe

中國 四國

廣島 hiroshima

浦刈 kamagari

宮島 miyajima

竹原 takehara

大野 ono

三原 mihara

巖國 iwakuni

尾道 onomichi

三段峽 sandankyo福山 fukuyama

八幡高原 hachiman-kogen帝釋峽 taishakugyo吳市 kure

莊原 bingosho bara江田島 edajima

高松 takamatsu

倉橋島 kurahasijima琴平kotohira

能美島 nomijima觀音寺 kanonji

野呂高原 norukogen安浦 angari

九州島地區(qū)

福岡 fukuoka

山鹿 yamaga

博德 hakata

鹿兒島 kogoshima太宰府 daeaifu

櫻島 sakurajima

二日市 futsukaiji霧島 kirishima

北九州島市 kitakyushu指宿 ibusuki

久留米 kuryume

開聞岳 kaimon

佐賀 saga

出水 izumi

伊萬里 imari

薩摩半島 satsuma-hanto有田 arita

宮崎 miyazaki

鹿島 kasima

日南海岸 nichinan-hanto長崎 nagasaki

都井峽 toi-misaki云仙 unzen

西都 saito

島原半島 shimabara-hanto延岡 nobeoka

臼杵 usuki

高千穗 takachiho佐世保 sasebo

別府 beppu

九十九島 tsukumojima湯布院 yufuin

平戶 hirado

大分 oita

熊本 kumamoto

竹田 takeda

阿蘇 aso

中津 nakatsu

天草 amakusa

耶馬溪 yabake

菊池 kikuchi

第四篇：上海商圈 中英文對照

商圈研究||上海七大商業(yè)中心考察分析

銷售培訓 2010-10-23 05:03:39 閱讀78 評論0 字號：大中小 訂閱

上海七大商業(yè)中心考察分析 離購物天堂差四步

國際上被廣泛認可的國際購物天堂有9個：英國的倫敦、法國的巴黎、美國的紐約和舊金山、中國的香港、意大利的米蘭和羅馬、日本的東京、瑞士的蘇黎世。上海會不會是第10個？

在不久前結(jié)束的2001年上海商業(yè)工作會議上，上海提出了要建成國際購物天堂的計劃。但市商委有關(guān)負責人認為：“國際購物天堂只是一種?民間?的說法，比如說香港、巴黎、倫敦、紐約，大家都已經(jīng)認可了它們，但并沒有具體的量化標準。我們現(xiàn)在要做的就是一步步摸索，找到一條融合上海本地特色和國際先進經(jīng)驗的路子，來建設(shè)我們自己的國際購物天堂?！?/p>

上海財經(jīng)大學國際工商管理學院副院長、市政府商業(yè)決策咨詢專家陳信康認為，上海要達到真正意義上的國際購物天堂，可能要15-20年的時間，到2006年，上?？梢园凑兆约旱臉藴?，做到“國際化”的購物天堂。

不過，和記黃埔地產(chǎn)公司的副總經(jīng)理佘耀庭先生的看法卻具有一定的代表性。他對目前國際上公認的九大購物天堂都進行過考察。他認為，上海離國際購物天堂的差距，在環(huán)境、品牌、價格和服務(wù)四個方面。從品牌上來講，國際上的一線品牌時裝在上海幾乎沒有成規(guī)模的分號；價格上更是處于劣勢，打折的機會非常少。

但是，佘耀庭對上海還是非?？春?，“根據(jù)我的經(jīng)驗，如果在中國打造購物天堂，一定是上海?！彼e了個例子：現(xiàn)在購物天堂人均占有商業(yè)面積的指標是1.2平方米，而上?，F(xiàn)在大約達到了0.93，已經(jīng)非常接近了。上海還有兩個有利條件就是購物旅游和自身品牌的打造，“購物天堂一定要商業(yè)旅游帶動，靠本地消費永遠不可能，上海這方面的優(yōu)勢在全國獨一無二。”其次，上海附近有許多國內(nèi)知名的服裝廠，可以算是二線品牌，“不要小看二線品牌，日本的東京之所以被列為世界購物天堂之一，主要也是靠日本本土的二線品牌?！?/p>

目前上海有八個市級商業(yè)中心：俗稱“四街四城”，即淮海路、南京東路、南京西路、四川路；豫園商城、徐家匯商圈、新客站不夜城、八佰伴時代廣場。

There are eight commercial centre in Shanghai(four streets and four cities): Huaihai Road / Nanjing East Road / Nanjing West Road / Sichuan Road / Yuyuan / Xujiahui / New Passenger Station / Babaiban Time Square

在這八個市級商業(yè)中心中，記者選擇了淮海路、南京東路、南京西路、豫園商業(yè)區(qū)、徐家匯商城、浦東新上海商城（豫園商城和襄陽路服裝小商品市場由于其獨特的文化背景，單獨列出），以商品品種、業(yè)態(tài)分布、購物環(huán)境、交通條件為標準，進行實地考察，評定星級。希望能為上海建設(shè)國際購物天堂提供一份有價值的參考。

一.淮海路：70年時尚T臺 Huaihai Road : Fashion T station of 70years

70年來，淮海路在上海商業(yè)中都占據(jù)了非常重要的地位。從30、40年代起，淮海路就引領(lǐng)著上海的時尚，直到今天，它仍然是上海最具時尚氣息，最高雅的一條商業(yè)文化街。Leading Fashion of Shanghai

The most fashionable and elegant street.淮海路東起人民路，西至凱旋路，全長6.8公里，分東、中、西三段，橫穿盧灣，徐匯兩區(qū)，商氣輻射黃浦，靜安等區(qū)。西起陜西南路，東至西藏南路，北至延安路高架，南至復(fù)興中路，長約2.2公里的淮海中路段，是以高雅著稱的上海主要中心商業(yè)街。隨著淮海中路商業(yè)功能的延伸，淮海中路路段已從“街”的概念向“街區(qū)”拓展，整個區(qū)域以淮海中路為軸線，東起西藏路，西到陜西路，北連金陵中路，金陵西路，長樂路，南接復(fù)興中路，面積3.5平方公里。據(jù)盧灣區(qū)商委吳荷生主任介紹，目前淮海路79.4%的消費者在40歲以下，其中，男性占38%，女性占62%。這部分人一直是上海最時尚，也最注重品位的消費者。79.4% of the customers with age under 40.38% male.62% female.商品品種 ★★★★

淮海路上商品品種不但豐富，還滿足了“購物天堂”一個最大的商品特點，就是可以滿足各個層次消費者的需要。高檔商廈如淮海中路的巴黎春天益民百貨，淮海西路的美美百貨；中檔商廈有中段的百盛、太平洋百貨、華亭伊勢丹，低檔的有襄陽路市場。常去香港購物的余小姐認為，之所以說香港是“購物天堂”，不僅是香港的商品多，還是因為商品的結(jié)構(gòu)齊全，幾乎任何人都可以在香港買到他想買的東西。high-class shopping malls are “printemps”/“meimei”, mid-class shopping malls are “Parkson”/“Pacific”/ “estan”,low-class shopping malls are“xiangyang road”.就這點來說，上海的差距很大。我經(jīng)常在外面逛了一天，卻空手而歸。相比之下，更多人喜歡逛淮海路，就是因為淮海路的商品比較齊全。

百盛是一個以18－35歲年輕人為主要顧客群的商場。百盛30個大類的商品隨時尚潮流而動，商品品牌、結(jié)構(gòu)處于不斷調(diào)整中。Parkson’s customers with age between 18 to 35.淮海路太平洋百貨是適合女士購物的商場，在這里女性品牌非常齊全。

購物環(huán)境 ★★★★

淮海路特有的海派風情讓很多人喜歡在淮海路上休閑購物，特別是華燈初上，即使不買東西，徜徉在淮海路也能感受到陣陣時尚風氣。

“新天地”的開發(fā)為淮海路營造了一個獨一無二的休閑“港灣”，這在整個上海也是少見的。在淮海路購物的消費者，可能累了就會到“新天地”小憩，從而延長了消費者在淮海路上的逗留時間，反過來又會進一步刺激消費?！靶绿斓亍钡某晒Υ蟠筇岣吡嘶春Ｂ返貐^(qū)的商業(yè)價值。

除了環(huán)境優(yōu)美，淮海路還解決了另一個頗讓消費者頭疼的問題，就是再不用擔心無法解決“不時之需”。除了沿路商場和快餐店里的廁所，消費者沿淮海路每步行10分鐘左右，便能找到一間公廁。一般指示牌設(shè)在路邊醒目的地方，而公廁則跟弄堂里的居民小區(qū)連在一起。

在淮海路的眾多商場中，百盛，太平洋百貨，華亭依勢丹是三家購物環(huán)境比較好的商場。記者看見，三家商場周圍都有各自泊車的地方，商場內(nèi)醒目處都有樓層指示牌。在大部分樓層都有供顧客使用的洗手間，商場內(nèi)有自動取款機（太平洋百貨就有中國銀行、建設(shè)銀行、工商銀行三家銀行的取款機）。

服務(wù)水平★★★

百盛、太平洋百貨、華亭依勢丹都有投訴處，太平洋百貨專設(shè)貴賓廳負責投訴和售后服務(wù)，一般情況下，顧客不滿意可以退貨。太平洋百貨和百盛還配有應(yīng)急醫(yī)護室。

但三家商場在有些方面還不盡如人意。據(jù)記者觀察，三家商場的服務(wù)人員除“歡迎光臨……”用的是普通話外，第二句話基本用的是上海方言。英語的應(yīng)用也不普及，百盛每個樓層只設(shè)一個樓層管理員負責接待外國顧客，太平洋百貨也只有少數(shù)幾個客戶服務(wù)擔當此任務(wù)，而依勢丹一樓的服務(wù)臺小姐則告訴記者，依勢丹沒有英語導購人員。在三家商場內(nèi)，由于工商管理部門的有關(guān)規(guī)定，商品標價牌一律用中文標識。相比之下，太平洋百貨在其他廣告牌，導購牌的中英文對照方面做的是最好的。三家商場的入口，除百盛有供殘疾人專用的通道（記者去的時候通道入口被展覽柜臺擋著），其余兩家均沒有此項服務(wù)。此外，三家打烊時間都在21：30至22：30之間，休業(yè)后至第二天開業(yè)期間沒有特別的顧客服務(wù)。

交通條件 ★★★★

淮海路交通便捷。東與上海南北交通主干道西藏南路相接，中與南北高架相交，淮海中路口有上（南向）下（北向）匝道；北越兩個街坊（約兩百米）與延安中路高架相望，近西藏南路有延安中路高架上（西向）下（東向）匝道；地鐵一號線穿梭于淮海路下，地面設(shè)有陜西南路、黃陂北路和常熟路站；途徑的公交車共有28條。可謂空中（高架），地面（公交車和出租車），地下（地鐵）一應(yīng)俱全。

2月9日上午10時，記者來到淮海路，在淮海路陜西南路路口的車站等車。這個車站聚集了6、7條公交線路。記者注意到，在此車站的候車點，平均每分鐘都有一輛公交車靠站，不到一分鐘可等到一輛的士?；春Ｂ访仿房诘闹登诮痪嬖V記者，只要消費者不遇上車輛高峰期，乘公交車用20－25分鐘，打的只需10分鐘就可以走完這七公里路程。乘地鐵會更快，只需7分鐘就能從常熟路到達位于黃坡南路站的太平洋百貨。

從陜西路以東至西藏南路，沿途的伊勢丹、新華聯(lián)、百盛、瑞安廣場、中環(huán)廣場、香港廣場，地下都可以泊車。其中百盛樓下有90個車位，國際購物中心有35個車位，瑞安廣場有800個車位，加上太平橋人工湖下的200個車位，在這一段泊車沒有太大的困難。相對之下，淮海路商圈西段由于商廈及寫字樓較少，泊車就相應(yīng)困難一點。

業(yè)態(tài)結(jié)構(gòu) ★★★

在淮海路商區(qū)3.5平方公里的范圍內(nèi)，它擁有百貨商廈、超級市場、專賣店、襄陽路的攤販式經(jīng)營、新天地的休閑娛樂式消費和自動售貨機等在內(nèi)的無店鋪銷售。

百貨商廈占的比重最大。像百盛，新華聯(lián)，太平洋百貨這樣規(guī)模大，商品全，服務(wù)好的商場，淮海路有很多。它們以其獨特的魅力每天吸引著成千上萬的顧客來此消費。

據(jù)盧灣區(qū)商委吳荷生主任介紹，目前有很多新型的業(yè)態(tài)關(guān)注淮海路，盧灣區(qū)商委有意引進一些綜合性的小型都市購物中心，包括餐飲、休閑、服務(wù)的功能。加大品牌專賣店的力度，屆時，市民會看到一些國際知名品牌，在同一品牌的專賣店里，可能包括了服裝、飾品、鞋帽、皮具，甚至以其形象衍生出的系列玩具。

特色加分 欣賞上海美女

近百年來，淮海路影響了幾代上海人的時尚觀。1910～1920年，大批白俄來到上海，俄式風情的商鋪如雨后春筍般涌現(xiàn)，淮海路被稱作“東方涅瓦大街”；十九世紀三十年代，由于商業(yè)圈中進駐了不少法國僑民，法式商店蜂擁而起?；春Ｂ罚ó敃r被稱作霞飛路）上隨處可見法國風情的上海摩登女子；解放后，上海婦女用品商店成為最受上海女性青睞的商店，當時各種面料的花陽傘，皮質(zhì)、草質(zhì)、布質(zhì)的各種包袋，款式不一的服飾，還有百雀靈、友誼牌雪花膏、蛤蜊油等化妝品在那里都有賣；1984年12月，上海第一家美容廳——露美美容廳出現(xiàn)在了淮海路、馬當路口；90年代，淮海路上一條短短300米的小街華亭路成為上海時尚人士最熱衷去的地方；1993年，上海第一家百貨公司華亭伊勢丹在淮海路上開業(yè)；2000年，淮海路上出現(xiàn)了全上海最in的酒吧和咖啡吧。

幾乎所有上海時尚的源頭都可以從淮海路上找到，從這里走出去的女子，是上海最考究,最經(jīng)看的女子。

是否能夠引領(lǐng)時尚是“國際購物天堂”的一個重要標準，上海目前對國際時尚的影響力并不大，但如果上海的文化、時尚會出現(xiàn)一個中心發(fā)源地，那可能就是淮海路。

《i時代》建議

淮海路商業(yè)線拉得太長。記者從淮海路常熟路步行至西藏南路（中途不進入商場）花了50分鐘，如果加上購物，很容易感到疲勞。淮海路要讓人更加覺得身在“天堂”，就一定要解決這個問題，將休閑和購物進一步結(jié)合。

另一個問題是南北高架將淮海路一切為二，很多逛街的人走到成都路高架便不再往東走了，讓人有種割裂感。而黃陂路上的太平洋、時代廣場就被割裂在淮海路東端。

二.南京西路：五星級圍合“金三角”

南京西路從茂名路到靜安寺一段，由梅龍鎮(zhèn)廣場、中信泰富和恒隆廣場組成的上海商業(yè)“金三角”。這塊商業(yè)區(qū)的特點是中高檔消費人群集中、購物環(huán)境良好。它憑借附近的高檔商務(wù)樓、五星級賓館、飯店帶來的人氣，初步形成了一個高檔消費品的商區(qū)。

南京西路商業(yè)區(qū)有“金三角”之稱，因為這里以中高檔消費為主，據(jù)恒隆廣場統(tǒng)計，其主流消費群體以男性本土的企業(yè)單位主管級白領(lǐng)為主，年齡均在30－45歲之間；而港臺地區(qū)和日本消費者的比例占了15%-20%；所有消費中，信用卡消費占80%，是上海所有商業(yè)街區(qū)中使用率最高的。

白領(lǐng)的日常消費以及涉外人士的休閑消費是這一商業(yè)區(qū)的主要特點。

商品品種 ★★

要想吸引客人，一個很重要的環(huán)節(jié)就是產(chǎn)品種類要齊全。梅龍鎮(zhèn)、中信泰富和恒隆廣場各自聲稱其商場內(nèi)的國際品牌都有上百種，其中恒隆廣場，僅一線品牌就有30種以上。但是這比起羅馬、香港等國際購物天堂還有很大的距離。Silver Shen小姐雖然身在上海，但是每到節(jié)假日就喜歡飛羅馬、香港、東京等地，每次回來都是大包小包的，她說，“上海購物，品牌雖然多，但是國際一線品牌還比較少。在羅馬的西班牙廣場有一條僅200米的購物街，這條街上全是國際一線品牌的專賣店，雖然總共加起來不過200家，但是只要人們聽到過的品牌這里都有。而且規(guī)格齊全，樣式都是當年發(fā)布的新品?！睋?jù)Silver介紹，每天西班牙廣場上都是人山人海，廠商為了保證人均購買率，對消費者發(fā)號進入，百萬富翁也不例外。事實上，西班牙廣場上停靠的名牌轎車，80％的車主都是來這條街上購買國際品牌的。

施樂公司的張夢非先生去過很多國家，他對這條街的印象非常深刻，他分析說，“因為意大利是全球時尚發(fā)布的中心之一，這里的專賣店大都能在第一時間內(nèi)拿到全球最新的款式；這里全是三層樓的專賣店，所以尺寸齊全；再加上各品牌產(chǎn)品集中，人們可以一次性滿足購物需求，不用到處奔波尋找?！?/p>

購物環(huán)境 ★★★★

南京西路“金三角”的三大商廈人均占有商業(yè)面積上海最大。南京西路“金三角”在建立之初就非常注意這方面的問題，像恒隆廣場占地面積31,088平方米，加上樓層，實際面積共計211,000平方米，其中商場占地面積50,000平方米；而中信泰富商場的占地面積也達到了34,500平方米。這是建立國際購物天堂的一個重要指標。其中恒隆廣場和中信泰富商場內(nèi)的人均占有商業(yè)面積都在1.5平方米以上，超過了國際上發(fā)達國家購物的人均占有商業(yè)面積1.2平方米的標準。

曾在澳大利亞獲得MBA學位的Cambal Wong小姐就非常喜歡在瑞士的蘇黎世和香港購物：“因為我比較喜歡安靜，蘇黎世和香港大商場的購物空間非常大，可以安安心心地瀏覽，購買商品?！?/p>

在南京西路有兩家肯德基、一家麥當勞、一家頂呱呱餐飲店，還有老字號的鎮(zhèn)江飯店和梅龍鎮(zhèn)酒家。而在三大商廈中都設(shè)有不同檔次的咖啡館。消費者休閑、吃飯十分方便。

業(yè)態(tài)結(jié)構(gòu) ★★★

梅龍鎮(zhèn)、中信泰富、恒隆廣場各自的消費群體非常明確，不會產(chǎn)生品牌競爭，這樣的結(jié)果就是消費群體分流，各取所需，既避免了商場的重復(fù)投資，也減少了消費者不必要的來回奔走。

南京西路“金三角”購物中心還包括從陜西路到茂名路之間的品牌專賣店。有一點像羅馬“西班牙廣場”的味道，可是國際品牌太少。

交通條件 ★★

梅龍鎮(zhèn)廣場離地鐵二號線最近，步行只需5分鐘，即使是稍遠的恒隆廣場離地鐵二號線，也只有7分鐘的時間；三家商場附近共有20條工交線路到達。

對于乘坐轎車的消費者來說，三家商場附近都有出租車?？奎c，并且擁有私人停車用的停車庫，停車庫最多的是中信泰富，共有380個車位；較少的梅龍鎮(zhèn)廣場也有200個左右的車位；而恒隆廣場計劃建造三層停車庫，現(xiàn)已建成兩層，二樓車庫有車位60個，一樓車庫有車為230個；除恒隆廣場二樓車庫停車費為每小時10元外，其它都是每小時5元。

特色加分 殘疾人專用設(shè)施

這三家商場都有殘疾人通道，甚至有殘疾人專用廁所。所有指示牌都是中英文對照。

三家大商場都采取招租形式，他們不直接對營業(yè)員素質(zhì)和個體投訴負責。他們承擔的是“調(diào)解人的作用。”但三大商廈都設(shè)有投訴部門。

中信泰富推廣部呂晴介紹：“出現(xiàn)問題，客戶習慣向我們投訴，這些投訴大多和服務(wù)員態(tài)度有關(guān)。我們作為物業(yè)單位，不能對服務(wù)員采取措施，所以我們都通過第三方（如消費者協(xié)會）判定是非，然后提出解決方案。一般3天內(nèi)，我們都會給顧客一個滿意的答復(fù)?！?/p>

記者在采訪時注意到，三家商場的營業(yè)員都會簡單的外語。

《i時代》建議

“金三角”可聯(lián)合舉辦國際一流品牌的換季折扣、年終特賣場。使該區(qū)域成為節(jié)日的消費好去處。

三.徐家匯：“天堂”里的廣場

徐家匯商圈以徐家匯廣場為中心，中心商業(yè)區(qū)包括西至宜山路，東至天平路，南到南丹路，北至廣元西路，面積1.1平方公里的范圍，輻射到東至楓林路，西至凱旋路，南至中山南路內(nèi)環(huán)線，北接淮海路的3.5平方公里的范圍，統(tǒng)稱為徐家匯商圈。

東方商廈、太平洋百貨、六百實業(yè)、匯金百貨、匯聯(lián)商廈、港匯廣場等大型商業(yè)企業(yè)以現(xiàn)代商業(yè)經(jīng)營為理念，在徐家匯廣場周圍形成了業(yè)態(tài)結(jié)構(gòu)豐富、特色鮮明、錯位競爭、共存共榮的商業(yè)格局。

徐匯區(qū)商委主任彭光航認為，商品品種是建設(shè)國際購物天堂的一個重要組成部分，上海在這方面和國際商業(yè)先進城市差距還很大，甚至比國內(nèi)其它城市也有差距。比如沃爾瑪在深圳的超市，1萬平方米可以經(jīng)營8萬種商品，而上海的商場或超市一般只能做到4萬種。

商品品種 ★★★

徐家匯的幾大主題商廈，采取錯位經(jīng)營，每個商廈經(jīng)營的商品定位各不相同。

東方商廈的商品品種有6萬多種，其中進口、合資商品、國產(chǎn)商品各占三分之一。一線品牌占總商品的比例并不高，商場正著力于提升高檔品牌的比例。東方商廈一樓的品牌是整個商場最高檔的。

匯金百貨的主流消費群以白領(lǐng)階層、職業(yè)女性為主，它的商品更講究品牌。包括了服飾、家居用品、家用電器等30多個商品大類，近五萬種商品。

除了八大定位各不相同的主題商廈，從徐家匯中心商圈延伸出去的華山路專賣店則定位在年輕的消費者上，各種年輕人喜歡的品牌樣樣都有。

宜山路上的宜山建材家具城則逐步發(fā)展成為上海規(guī)模最大、經(jīng)營品種最齊全的建材家具集散地之一。

徐家匯商圈還有一個不能忽視的商品類型，就是數(shù)字技術(shù)產(chǎn)品。繼宏圖三胞、太平洋數(shù)碼廣場相繼開業(yè)后，日前微軟全球技術(shù)中心也入駐徐家匯，使徐家匯形成了“兩街一中心”的電腦大賣場。徐家匯商圈現(xiàn)在已形成南北兩條電腦街，北有廣元路慧谷電腦一條街，南有沿漕溪北路一字排開的太平洋電腦、百腦匯、太平洋數(shù)碼廣場、宏圖三胞南邊一條街。

購物環(huán)境 ★★★★

徐家匯商圈給人磅礴大氣的廣場感覺，幾個大商場各有特色，互為補充。

東方商廈商品結(jié)構(gòu)齊全，但柜臺的擺放仍嫌擁擠，平均柜臺之間的距離是1.5米。

港匯廣場則是一個購物中心。走上高高的臺階，進入港匯，頗讓人有些購物前熱身的激動。港匯非常大，建筑面積達13萬平方米，集購物，娛樂，休閑，餐飲，觀光于一體。近來，永樂院線進駐港匯，賦予了這個購物中心的新功能。

匯金百貨則突破了傳統(tǒng)百貨一覽無余的布局格調(diào)，將歐美百貨的溫馨典雅與東方百貨的明快簡潔結(jié)合在一起，既考慮消費者購物空間的自由度和隨意性，又注重日益多元化和個性化的消費需求與習慣。

業(yè)態(tài)結(jié)構(gòu) ★★★★★

徐家匯商圈的業(yè)態(tài)很豐富，從傳統(tǒng)的百貨商場，到集休閑、購物與一體的購物中心；從超市到專賣店，這些不同的業(yè)態(tài)對于提升徐家匯商圈起到了積極的作用。

彭光航說，綜合百貨業(yè)是徐家匯商圈比較突出的業(yè)態(tài)，目前已有的幾大商場，如太平洋百貨、東方商廈、第六百貨商店等，實行錯位經(jīng)營，各有特色。除此以外，營業(yè)面積達7萬平方米的港匯廣場屬于購物中心，是一種新型的，國際流行的業(yè)態(tài)。華聯(lián)吉買盛則是市中心少見的超市形態(tài)。

近年來，在徐家匯周邊還崛起了數(shù)條專業(yè)特色街。華山路開發(fā)了服裝專賣一條街，汾陽路有意打造成西洋音樂一條街。衡山路特色休閑街、宜山路建材家具街均被列入上海市的十條專業(yè)特色街。

交通條件 ★★★★

地鐵是徐家匯地區(qū)最方便的交通工具。太平洋百貨、東方商廈、港匯廣場、美羅城都可以從地鐵直接進入，為顧客帶來了巨大的便利。

除了地鐵，徐家匯商圈內(nèi)的公交線路達30幾條，加上數(shù)10條社會專線，八萬人體育場的10條旅游專線和旅游集散地的幾十條通往外省市的旅游線路，徐家匯成為上海的交通樞紐。

停車難問題在徐家匯商圈并不突出。上海實業(yè)大廈、港匯廣場、匯金百貨都有地下停車庫。徐家匯商圈的停車面積達到10萬平方米。還有的商場可以憑在本商場購物憑證免費泊車，只到商場里買一包餐巾紙，就獲得了免費停車的權(quán)利。

特色加分 年入6.5億的梧桐大道

衡山路是整個徐匯區(qū)商圈，乃至整個上海，最能體現(xiàn)海派文化的一條馬路。目前衡山路及其相應(yīng)的支馬路上的商業(yè)網(wǎng)點共有167家，主營業(yè)態(tài)有酒吧、茶坊、餐飲、娛樂、美容、書畫等104家（經(jīng)營面積為30328.5平方米），其中衡山路主干道上有57家（經(jīng)營面積15788平方米）；相關(guān)業(yè)態(tài)有賓館、旅行社、服飾、銀行等63家。衡山路休閑娛樂街上商業(yè)網(wǎng)點的年營業(yè)額約在6.5億元。

《i時代》建議

徐家匯商圈商業(yè)繁榮，但商務(wù)的發(fā)展則落后于淮海路、南京西路及浦東新區(qū)，提升商務(wù)功能將會對徐家匯商圈有多種好處。高級寫字樓里的白領(lǐng)將會是商業(yè)和文化的引導者。

衡山路近來的風頭漸被“新天地”搶去。如果衡山路不創(chuàng)新求變，恐怕會失去更多顧客。

四.八佰伴商圈：正在膨脹的巨大市場

浦東的購物商業(yè)圈是以浦東南路和張楊路為坐標軸，由第一八佰伴新世紀商廈和時代廣場為中心構(gòu)成的。

商品品種 ★★

八佰伴以百貨為主，而時代廣場以時尚消費為主。由于這一商區(qū)內(nèi)只有這兩家大型商場，所以國際品牌比較少，而以銷售國際品牌為主的時代廣場仍未完全定型。

購物環(huán)境 ★★

八佰伴商廈內(nèi)有72部電梯上下，每個電梯口又設(shè)有四部自動扶梯錯位上下，顧客只需找到電梯口，而無用考慮方向問題。并且可以一路上下，而不用上一層后再繞一圈去找另一頭往上的電梯。

雙數(shù)樓層以及9樓餐飲層設(shè)有男女廁所，拿女廁所來說，里面有八個洗手池，二十幾個廁位，并有專為殘疾人設(shè)計的廁位，但沒有手紙供應(yīng)。有趣的是，廁所外的走廊上，擺放了幾個原木色的長凳，作為顧客休息區(qū).每一個購物層都設(shè)有十余個收銀臺，但是可以受理信用卡支付的收銀臺，每層只有一兩個，由于信用卡支付比現(xiàn)金支付所需時間長，因而柜臺前有時會排起長隊。

與八佰伴一路之隔的時代廣場是浦東另一處購物焦點，定位高，但是顧客也相應(yīng)少許多。記者在門口數(shù)了一下，一分鐘內(nèi)只有11人出入。商廈內(nèi)靜悄悄的，沒有擾人的廣播音樂，倒有一股淡雅的香氣，時而夾雜著從STARBUCKS里飄出咖啡的特殊香味。

在這里逛街購物，吃飯問題很容易解決。八佰伴9樓就有一個美食廣場，各色小吃一應(yīng)俱全。這里也有年輕人喜歡的西餐，比如必勝客，季諾；時代廣場二樓則有日本的元祿壽司。

交通條件 ★★★★

超過30輛公交車停靠在八佰伴這一站，到陸家嘴、南京路、徐家匯，甚至到桃浦都很方便。張楊路有八車道寬，浦東南路六車道寬。也可以乘坐地鐵二號線到張楊路站，下車步行十分鐘即可到達。

開車來的顧客不用擔心車泊問題，在八佰伴地下?lián)碛卸?60多個車位的車庫，那兒是免費的。

《i時代》建議

八佰伴附近商業(yè)辦公樓與居民區(qū)交錯，建議開設(shè)大型超市和大賣場，以豐富該區(qū)域的商業(yè)業(yè)態(tài)結(jié)構(gòu)。

五.南京東路：邊走邊Shopping

南京東路是上海最古老的商業(yè)區(qū)，其中有歷年來銷售額排在上海商業(yè)前10名的市百一店、華聯(lián)商廈等。這一商業(yè)區(qū)的消費群主要以中等偏下收入人群和外地來滬旅游觀光者為主。

以華聯(lián)商廈為例，其消費人群主要以30－50歲的工薪階層為主，消費方式以現(xiàn)金居多，信用卡消費只占5％。

商品品種 ★★

南京東路雖然店鋪林立，但是很多消費者都發(fā)現(xiàn)這里的商品品種非常少，曾經(jīng)號稱百貨具全的市百一店現(xiàn)在也被服裝占去了大部分的鋪面，某廣告公司的成先生就直言不諱地說，“我從不去南京東路買東西?！?/p>

購物環(huán)境 ★★★

南京東路購物最大的優(yōu)勢就是人車分流，逛街購物不受干擾。從西藏路到河南路是著名的步行街，游客累了，還可以乘坐游覽車穿梭其中。

但在每個商場內(nèi)部，情況并不那么讓人滿意，例如殘疾人進入這些商場購物就比較麻煩，因為這里大部分的商場都沒設(shè)殘疾人通道。許多商廈采取召租的形式，于是商場對營業(yè)員的制約能力也比較薄弱。

記者碰到一北京游客蔣琳嘉，她說，來上海購物的第一站就是南京東路，可是她對這里的樓層規(guī)劃頗有微辭，“比如我想為男朋友買一個zippo打火機，可是置地廣場底樓香煙、煙具柜臺沒賣，爬了五層樓，才在六樓的男裝柜臺找到?！?/p>

業(yè)態(tài)結(jié)構(gòu) ★★★

南京東路步行街業(yè)態(tài)比較成熟，除了本身有百貨商店、食品店、各品牌專賣店、飲食店、賓館等以外，它有很廣的商業(yè)輻射力量，東及外灘、北到蘇州河、南到金陵東路。這其中就包括了超市、專賣店以及專業(yè)商品一條街。

價格優(yōu)惠 ★★

南京東路各大商場競爭激烈，瞄準其主體消費者，價格和過去相比更加平民化。其中置地廣場經(jīng)常有換季打折商品出售，但是其幅度和國外不可同日而語，而且大部分打折商品的樣式明顯過時或尺寸不全。

特色加分 2010賺世博會的錢

據(jù)悉，麥肯錫公司從去年3月開始，用16個星期對香榭麗舍、銀座、密歇根、牛津街等9 條國際著名商業(yè)街區(qū)考察后制定了一個方案：在2010年把南京路步行街建成具有世界級客流量、世界級商業(yè)收入和全球最知名的國際一流商業(yè)街。

《i 時代》建議

延長步行街至外灘，這樣可以發(fā)展南京東路從河南中路到外灘一帶的商業(yè)，同時可使消費者從外灘旅游直接進入到購物區(qū)。

六.襄陽路:配得上夏奈爾的街裝

上海有一個充滿了魅力和想象力的購物區(qū)——襄陽路服裝小商品市場。它的前身華亭路服裝一條街曾引導了一代上海人的時尚意識。2000年11月，華亭路拆遷，造就了今天的襄陽路市場。

香港名模琦琦這樣解釋她身上的搭配：最好的搭配就是：上身是世界頂級名牌Chanel的當季新款，下身配從襄陽路淘來的“襄陽牌”服飾。

“淘”的樂趣，襄陽路最大的魅力所在，為慕名前往的外來人士津津樂道

Anne就職于某著名跨國廣告公司，她定期去香港、東京等地購物，但她仍然每月花大量時間在襄陽路里“淘金”。Anne說：“整個上海，我最喜歡去的地方就是襄陽路。雖然那里充斥著大量仿制、劣質(zhì)商品，但到那里去的人不會去計較商品的質(zhì)量怎么樣。我到那里去就是為了鍛煉自己的?眼力?和?殺傷力?（還價能力）。在襄陽路可以找到一些模仿國外新款服飾的衣服，花低價買到，很過癮?！?/p>

如果按照國際購物天堂的環(huán)境要求來衡量襄陽路，那它一定是不及格的。休息日大量購物者擁擠在襄陽路市場，走路都很成問題，人均購物面積連0.5平方米都不到。但它也代表了國際購物天堂中一個不可缺少的要素，就是有特色的購物區(qū)域。

然而，并非所有人都能適應(yīng)襄陽路的風格。沈小姐就很少去襄陽路淘衣服，原因是她自認為沒有過硬的眼力和還價能力。

“我有很多朋友都很熱衷于去襄陽路購物，我很羨慕她們，在這種地方可以花很少的錢買到價值很高的東西，這可以帶來一種成就感?！?/p>

2000年，華亭路拆遷讓這條路上的攤主和老顧客唏噓不已。今天，襄陽路市場令他們重新找到淘地攤貨的“伊甸園”。

類似襄陽路這樣的市場在任何一個國際購物天堂中都可以找到，在國外，它們被稱作“跳蚤市場”

Silver很喜歡在國外的跳蚤市場買東西，曾經(jīng)買過首飾、刺繡、杯墊，還買過一只用微波爐時戴的手套。

Silver認為，國外的跳蚤市場和襄陽路最大的區(qū)別就是，在去襄陽路購物時，人們大概會知道去買什么樣的東西，比如說衣服，或是鞋。但去國外的跳蚤市場就絕對想象不出會在那里看到什么，會買什么，因為那里的商品種類更多、更齊全，包括服裝、書、唱片、首飾、家居用品等。

“除了跳蚤市場，二手貨市場在國外也很盛行?！盨ilver說，“無論是衣服、唱片、書籍、家具，都可以在二手貨市場買到。

如果住在小城市，或是比較古老的酒店，就經(jīng)?？梢栽诟浇鸟R路上看到這類二手貨市場。我有個朋友住在國外，他就很習慣在二手貨市場買東西，象他家的家具和自行車都是從二手貨市場買來的?！?/p>

《i時代》建議

如果福州路的舊書店、虹橋路的古舊家具市場能夠搬到襄陽路，這里一定會吸引更多的老外。

七.豫園：經(jīng)常軋?zhí)慕侠箱?/p>

據(jù)上海市商委的最新數(shù)據(jù)表明，豫園集團從1996年到2000年，銷售額從45.7億元上升到60億元；利潤由1.372億元增長到1.57億元。2001年，豫園集團在所有區(qū)屬商業(yè)集團零售額排名躍居第一位。

豫園商業(yè)區(qū)是在一種有江南氣息的歷史人文積淀上成長起來的。記者一進入這一商業(yè)區(qū)，就感受到了這種古樸的韻味。

有專家把它歸為3大文化特色：

一是古樸典雅的建筑風格，以明代建造的城隍廟、沉香閣（萬歷28年）、九曲橋和豫園（嘉靖年間）為中心，依照這一建筑風格，這里先后建造了天裕樓、華寶樓、景容樓、悅賓樓、和豐樓；二是溫文爾雅的文人遺跡，如和豐樓前的楹聯(lián)；三是富有個性的行業(yè)風情。這些文化氛圍非常適合全球消費者的探詢民族風情的心理。

但是，豫園商業(yè)區(qū)人均占有商業(yè)面積不足1平方米，遠遠低于國際上1.2平方米的標準。盡管大部分標識牌都使用了中英文對照，但是英文翻譯的準確度和表達規(guī)范度都比較差。除了大型的商店對營業(yè)員進行過培訓之外，這里大部分的個體攤販的服務(wù)規(guī)范都沒有和國際接軌。

從英國來上海留學的Kent，剛到上海來的時候，就好幾次被豫園個體商販拉住不放，他說：“服務(wù)員英文水平比較低，而由此產(chǎn)生的表達錯誤很容易給我們國外消費者造成誤會?！闭麄€豫園商業(yè)區(qū)廁所非常少，真正符合規(guī)范的只有在豫園內(nèi)的一個。

豫園商業(yè)區(qū)是上海最有特色、形成最早的商業(yè)區(qū)，包括城隍廟小商品批發(fā)市場，豫園風景區(qū)，是以旅游資源為依托建立起來的商業(yè)區(qū)。除了百貨商店、民族特色小商品以外，區(qū)內(nèi)還有具有民族特色的茶館、西方休閑的咖啡廳（星巴克）、以及各式快餐。但是，對于這里極高的人流量來說，這些設(shè)施還太少，記者看到，在用餐時間，肯德基等飲食店消費人群爆滿、而星巴克還有人端著咖啡在門外喝。

《i時代》建議

把整個商業(yè)區(qū)當作一座商廈來統(tǒng)一規(guī)劃，設(shè)置顯著的特色店指引標識。

多造幾個收費便宜的“洗 手間”。

Study of seven commercial center of Shanghai shopping from the four-step difference Internationally widely recognized international shopping paradise of 9: London, England, France, Paris, New York and San Francisco, United States, China, Hong Kong, Milan and Rome, Italy, Japan, Tokyo, Zurich, Switzerland.Shanghai will not be the first of 10?

2001, recently concluded meeting of Shanghai commercial work, propose to Shanghai into an international shopping paradise of the plan.However, the responsible person Shishang Wei said: “international shopping paradise is only a 'civil' to say, for example, Hong Kong, Paris, London, New York, we have recognized them, but no specific quantitative criteria.We now step by step to do is to explore, to find a fusion of Shanghai international advanced experience of local characteristics and the road to building our own international shopping paradise.”

Shanghai University of Finance and Associate Dean of International Business Administration, the municipal government consultant Chen Xinkang business decisions that, to achieve a real sense of Shanghai's international shopping paradise, may be 15-20 years, by 2006, Shanghai, according to their own standard, so that “international” shopping paradise.However, Hutchison Whampoa Properties deputy general manager of the company's view of Mr.She Yaoting does have some representation.He recognized the current nine international shopping paradise has conducted inspection.He believes that Shanghai shopping from the international gap in the environment, brand, price and service in four areas.Speaking from the brand, international fashion brands on a large scale in Shanghai almost no semicolon;price is at a disadvantage, discounted the chance is very small.However, She Yaoting of Shanghai or very good, “according to my experience, if the Chinese to build a shopping paradise, it must be Shanghai.” He cited an example: Now shopping area per capita indicator is a business.2 square meters, and Shanghai are now about to reach the 0.93, has been very close.There are two advantages that Shanghai Shopping Tour and their own brand building, “business tourism shopping must be driven by local consumption never, Shanghai, the advantages of this kind in the country.” Second, there are many well-known near Shanghai the garment factories, can be regarded as second-tier brands, “Do not underestimate the second-tier brands, Tokyo, Japan is listed as the reason why one of the world's shopping paradise, is largely second-tier brands by the Japanese mainland.”

Currently, Shanghai has eight municipal business center: commonly known as “Fourth Street four city”, that is, Huaihai Road, Nanjing East Road, Nanjing West Road, Sichuan Road;Yuyuan Tourist Mart, Xujiahui shopping district, the station that never sleeps, Yaohan Times Square.The eight municipal business center, the reporter chose to Huaihai Road, Nanjing East Road, Nanjing West Road, the Yuyuan Garden commercial, Xujiahui Shopping Mall, Mall, Pudong New Shanghai(Yu Yuan Xiangyang clothing and small commodity market because of its unique cultural background , separately)to varieties of goods, format distribution, shopping environment, traffic conditions as a standard, field trips to assess the stars.Hope to build an international shopping paradise of Shanghai to provide a valuable reference.A.Huaihai Road: 70 years of Fashion T station

years, Huaihai Road in Shanghai, both in business takes an important position.From 30-40 years, the Huaihai Road in Shanghai to lead the fashion, even today, it is still the most fashionable Shanghai, the most elegant street of a business culture.Renmin Road, Huaihai Road, east, west Kaixuan, length 6.8 km, divided the eastern, central, and west section across the Luwan, Xuhui two districts, business gas radiation Huangpu, Jing'an districts.West Shaanxi Nan Road, east of Tibet Road, north to Yan'an Elevated Road, Fuxing Road south, about 2.2 km from Huaihai road, is known for elegant shopping streets in Shanghai a major center.Business functions as an extension of Huaihai Zhong Road, Huaihai Road section from the “street” concept to “block” to expand throughout the region to Huaihai Road as the axis, the east of Tibet Road, west to the Shaanxi Road, north of Nanking Road, Jinling West Road, Changle Road, south of Fuxing Zhong Lu, area 3.5 square kilometers.According to director of the Luwan Qushang Wei Wu He-sheng, currently 79 Huaihai Road.4% of the consumers in the 40 years of age, of which 38% of men, women account for 62%.These people have been Shanghai's most fashionable, most consumers focus on quality.★ ★ ★ ★ varieties of goods

Huaihai Road is not only a rich variety of goods, but also to satisfy the “shopping paradise”, one of the greatest characteristics of the commodity, that is, at all levels to meet the needs of consumers.High-end commercial buildings such as the Paris spring Yiminbaihuo Huaihai Zhong Road, Huaihai Road, the Maison;mid-range commercial with the middle section of Parkson, Pacific Department Store, Huating Isetan, Xiangyang market are low.Miss Yu often go shopping in Hong Kong that the reason that Hong Kong is a “shopping paradise”, not only is Hong Kong's goods and more, or because the structure of goods is complete, almost anyone can buy in Hong Kong, he wanted to buy.On this point, a great gap between Shanghai.I often visit for a day outside, but empty-handed.In contrast, more people like to browse Huaihai Road, Huaihai Road, the product is because relatively complete.Parkson is a 18-35 year-olds as the main customer base in the mall.Parkson 30 categories of goods with the fashion trend, product branding, the structure in a constant adjustment.Pacific Department Store, Huaihai Road shopping mall is suitable for lady, women brand here is very complete.Shopping environment ★ ★ ★ ★

Shanghai Huai Hai Lute some style to a lot of people like to shop on Huaihai road recreation, especially the lanterns, even if not to buy things, and wandering around Huaihai Road, you can feel the bursts of fashion culture.“New World” of development as the Huaihai Road, creating a unique leisure “Harbour”, which is rare in the whole of Shanghai.Huaihai Road shopping consumers may be tired, to the “New World” and rest, thus extending the consumers stay in the Huaihai Road, which in turn will further stimulate spending.“New World” has greatly enhanced the success of the commercial value of Huaihai Road area.In addition to a beautiful environment, Huaihai Road, also addresses another problem quite a headache for consumers, that is, then do not worry about not solve the “rainy day.” In addition to shopping malls and fast food restaurants along the toilet, consumers walk along the river every 10 minutes by sea will be able to find a public toilet.General signs prominently located at the roadside where the toilet is a residential area with the alley together.In many shopping malls in Huaihai Road, Parkson, Pacific Department Store, according to potential Huating Dan is a better shopping environment of three shopping malls.The reporter saw the three shopping malls have their own parking around the place, shopping malls eye-catching signs at all floors.Most floors are for customers in the use of toilets, shopping malls with automatic teller machines(Pacific Department Store have Bank of China, Construction Bank, Industrial and Commercial Bank ATM three banks).Level of service ★ ★ ★

Parkson, Pacific Department Store, Dan has a complaint according to potential Huating Department, Pacific Department Store is responsible for complaints and a dedicated VIP service, under normal circumstances, customers are not satisfied can return.Pacific Department Store and Parkson comes with emergency medical room.However, in some aspects of the three shopping malls are not satisfactory.According to reporter observed, the three service officers, other than shopping, “Welcome??”用的是普通話外，第二句話基本用的是上海方言。英語的應(yīng)用也不普及，百盛每個樓層只設(shè)一個樓層管理員負責接待外國顧客，太平洋百貨也只有少數(shù)幾個客戶服務(wù)擔當此任務(wù)，而依勢丹一樓的服務(wù)臺小姐則告訴記者，依勢丹沒有英語導購人員。在三家商場內(nèi)，由于工商管理部門的有關(guān)規(guī)定，商品標價牌一律用中文標識。相比之下，太平洋百貨在其他廣告牌，導購牌的中英文對照方面做的是最好的。三家商場的入口，除百盛有供殘疾人專用的通道（記者去的時候通道入口被展覽柜臺擋著），其余兩家均沒有此項服務(wù)。此外，三家打烊時間都在21：30至22：30之間，休業(yè)后至第二天開業(yè)期間沒有特別的顧客服務(wù)。

★ ★ ★ ★ traffic conditions

Huaihai Road, convenient traffic.North-south trunk road east of Tibet Road Shanghai phase, elevated intersection with the north and south, Huaihai road crossings on the(south)under the(north)ramp;North Vietnamese two residents(about two meters)and the Yan'an Elevated Road, the sea, Yan'an Road, near Tibet, has elevated the South(west)under the(east)ramp;subway shuttle on Huaihai Road, the ground has Shaanxi Nan Road, Huang Pi North Road and Changshu Road Station;way to the bus Total 28.Can be described as air(elevated), ground(bus and taxi)and underground(subway)readily available.At 10:00 on February 9, reporters came to Huaihai Road, Huaihai Road, Shaanxi Road intersection in the bus stop.This station brings together bus lines 6,7.Reporter noted that the waiting point at this station an average of every minute by a bus station, less than a minute until a taxi.Maoming Road at the junction of Huaihai Road traffic police on duty told reporters, as long as consumers do not encounter traffic peak, 20-25 minutes by bus, playing in only 10 minutes to finish the seven km away.MTR will be faster, just 7 minutes from Changshu Road arrived at South Station Huangpo Pacific Department Store.Tibet Shaanxi Road to the east from the South, along the Isetan, New Hualian, Parkson, Shui On Plaza, Central Plaza, Hong Kong Plaza, underground parking can be.Parkson downstairs where 90 parking spaces, the international shopping center, 35 parking spaces, Shui On Plaza 800 parking spaces, plus the next Taipingqiao Lake 200 parking spaces, parking in this section is not much difficulty.In contrast, the western part of the Huaihai Road shopping district less commercial and office buildings, parking difficulties to the appropriate point.Industry structure ★ ★ ★

Huaihai Road commercial district in the 3.The extent of 5 square kilometers, it has a commercial department stores, supermarkets, shops, street vendors-run Xiangyang Lu, Xintiandi entertainment-style consumption and vending machines, etc., non-store sales.Department stores accounted for the largest proportion of commercial buildings.Like Parkson, New Hualian, the Pacific Department Store so that large-scale, full of goods, services, good shopping, Huaihai Road, are many.Their unique charm attracts tens of thousands of customers every day to the consumer.According to Luwan Qushang Wei Wu He-sheng, director, at present there are a lot of concern about the new format Huaihai Road, Luwan Qu Shangwei intends to introduce a small number of integrated urban shopping centers, including catering, leisure and service functions.Efforts to increase brand stores, then, the public will see some famous international brands, in the same brand of store, may include clothing, accessories, footwear, leather goods, and even its image derived from a series of toys.Shanghai features plus enjoy the beauty

近百年來，淮海路影響了幾代上海人的時尚觀。1910～1920年，大批白俄來到上海，俄式風情的商鋪如雨后春筍般涌現(xiàn)，淮海路被稱作“東方涅瓦大街”；十九世紀三十年代，由于商業(yè)圈中進駐了不少法國僑民，法式商店蜂擁而起?；春Ｂ罚ó敃r被稱作霞飛路）上隨處可見法國風情的上海摩登女子；解放后，上海婦女用品商店成為最受上海女性青睞的商店，當時各種面料的花陽傘，皮質(zhì)、草質(zhì)、布質(zhì)的各種包袋，款式不一的服飾，還有百雀靈、友誼牌雪花膏、蛤蜊油等化妝品在那里都有賣；1984年12月，上海第一家美容廳——露美美容廳出現(xiàn)在了淮海路、馬當路口；90年代，淮海路上一條短短300米的小街華亭路成為上海時尚人士最熱衷去的地方；1993年，上海第一家百貨公司華亭伊勢丹在淮海路上開業(yè)；2000年，淮海路上出現(xiàn)了全上海最in的酒吧和咖啡吧。

The source of almost all the Shanghai fashion from Huaihai Road can be found on the woman to go out from here, is Shanghai's most elegant, most by the look of the woman.It can lead the fashion is ”an international shopping paradise“, an important criterion, Shanghai has the influence on the international fashion is not large, but if the culture of Shanghai, the birthplace of fashion there will be a center, it may be Huaihai Road.”I era“ proposal

Huaihai Road commercial lines stretched too thin.Changshu Road, Huaihai Road, a reporter from the walk to the Tibet Road(half-way to shopping centers)took 50 minutes, if coupled with shopping, it is easy to feel tired.Huaihai Road, to make people feel more are in ”heaven“, it is necessary to solve this problem, further integration of leisure and shopping.Another problem is that all the North-South elevated to Huaihai Road in two, many people go shopping in Chengdu Road Viaduct will no longer go east, and people feel a kind of fragmented.The Pacific Huangpi way, Times Square on Huaihai Road in the east end is separated.II.Nanjing West Road: five-star enclosed ”Golden Triangle“

Maoming Road to Nanjing West Road, Jing'an Temple from the section by the Westgate Mall, Citic Pacific and Hang Lung Plaza Shanghai composed of commercial ”Golden Triangle.“ This business district is characterized by a focus on high-end consumer groups, a good shopping environment.With its high-end commercial buildings near the five-star hotels, restaurants bring popularity, the initial formation of a high-end consumer goods business district.Nanjing West Road business district has the ”Golden Triangle,“ said the high-end consumer because there is in the main, Hang Lung Plaza, according to statistics, the mainstream consumer groups male head of local-level white-collar-based enterprises, aged 30-45 years were between;and Hong Kong and Taiwan and Japan, the proportion of consumers 15%-20%;all the consumption, credit cards accounted for 80% of all commercial district of Shanghai is the highest utilization rate.The daily consumption of white-collar workers and foreign persons of leisure consumption is the main features of the business district.★ ★ varieties of goods

要想吸引客人，一個很重要的環(huán)節(jié)就是產(chǎn)品種類要齊全。梅龍鎮(zhèn)、中信泰富和恒隆廣場各自聲稱其商場內(nèi)的國際品牌都有上百種，其中恒隆廣場，僅一線品牌就有30種以上。但是這比起羅馬、香港等國際購物天堂還有很大的距離。Silver Shen小姐雖然身在上海，但是每到節(jié)假日就喜歡飛羅馬、香港、東京等地，每次回來都是大包小包的，她說，“上海購物，品牌雖然多，但是國際一線品牌還比較少。在羅馬的西班牙廣場有一條僅200米的購物街，這條街上全是國際一線品牌的專賣店，雖然總共加起來不過200家，但是只要人們聽到過的品牌這里都有。而且規(guī)格齊全，樣式都是當年發(fā)布的新品?！睋?jù)Silver介紹，每天西班牙廣場上都是人山人海，廠商為了保證人均購買率，對消費者發(fā)號進入，百萬富翁也不例外。事實上，西班牙廣場上停靠的名牌轎車，80％的車主都是來這條街上購買國際品牌的。

Xerox's Mr.Zhang Mengfei been to many countries, he took a very deep impression on the street, his analysis, ”because Italy is the world's fashion center, where the store most of them can get the first time the latest global styles;where all three floors of the store, so the full size;coupled with the brand product concentration, time to meet the shopping needs of people can, do not run around looking everywhere.“

Shopping environment ★ ★ ★ ★

Nanjing West Road, the ”Golden Triangle“ of three commercial buildings in Shanghai's largest commercial space per capita.Nanjing West Road, the ”Golden Triangle“ in the beginning of the establishment to pay attention to this problem is, as an area of 31,088 square meters of Hang Lung Plaza, with floor, the actual total area of 211,000 square meters, which covers an area of 50,000 square meters of shopping malls;and CITIC Pacific area malls also reached 34,500 square meters.This is an international shopping paradise is an important indicator.Hang Lung Plaza and the CITIC Pacific in which the per capita share of shopping in a commercial area.More than 5 square meters, more than the developed countries in international commercial shopping area per capita 1.2 square meters of the standard.MBA degree obtained in Australia, the Cambal Wong very much like Miss Zurich in Switzerland and Hong Kong Shopping: ”Because I prefer a quiet, Zurich and Hong Kong shopping mall space is very large, you can browse in peace heart heart, to buy goods.“

There are two in Nanjing West Road, KFC, a McDonald's, a first-rate restaurants, as well as old Westgate Hotel and Restaurant in Zhenjiang.Both in the commercial with the three different grades of coffee shop.Consumer leisure, food is very convenient.Industry structure ★ ★ ★

Westgate, Citic Pacific, Hang Lung Plaza respective consumer groups is very clear, no brand competition, the result is that consumer groups such diversion, what they need, both to avoid duplication of investment in shopping malls, consumers have reduced unnecessary running back and forth.Nanjing West Road, the ”Golden Triangle“ shopping center also includes from Maoming Road between Shaanxi Road to the brand stores.A bit like Rome, ”Spanish Square“ flavor, but too few international brand.★ ★ traffic conditions

Westgate Mall, Metro line from the recent 5-minute walk, even at some distance from the Metro Line Hang Lung Plaza, and only 7 minutes;three nearby shopping centers to reach a total of 20 industrial and communications lines.For consumers who take the car, the three are taxi stops near the mall, and has private parking with the parking garage, parking garage is the most CITIC Pacific, a total of 380 parking spaces;less have 200 Westgate Mall or so parking spaces;and Hang Lung Plaza plans to build three-tier parking garage, two floors has been completed, the second floor of the garage with 60 parking spaces, garage floor car for the 230;addition to the second floor of Hang Lung Plaza parking garage, 10 per hour element, the other is 5 yuan per hour.Features plus special facilities for disabled

The three shopping malls have disabled access, even for the disabled toilet.All signs are in English.Leasing three large shopping malls have taken the form of a salesperson that they do not directly responsible for the quality and individual complaints.They assume that ”the role of mediator.“ But the three major commercial buildings are equipped with complaints department.Lu Qing CITIC Pacific promotional description: ”a problem, customer habits to our complaints, and the attendant attitude of most.We as a tenement, is not the waiter to take measures, so we have a third party(such as consumer associations)to determine right and wrong, and then propose solutions.usually within 3 days, we will give customers a satisfactory answer.“

When the reporter noted, the three malls will be a simple language salesperson.”I era“ proposal

”Golden Triangle“ can be jointly organized by world-class brand of seasonal discounts, year-end sale market.Make the region a good place for holiday spending.C.Xujiahui: ”paradise“ in the Square

Xujiahui Xujiahui Square as the center, central business district, including the west Yishan Road, east Ping Road, south to Nandan Road, Guangyuan West Road north to an area of 1.1 square kilometer range, radiation to the east, Maple Road, west Kaixuan Road, south to Zhongshan South Road, Inner Ring Road, Huaihai Road, north of 3.5 square kilometers, collectively referred to as Xujiahui shopping district.Oriental Shopping Center, Pacific Department Store, six industries, Huijin Department Store, Meeting Union Shopping Center, Gateway Plaza and other large commercial enterprises for the idea of modern business, in the Xujiahui Square, Industry structure formed around a rich and distinctive features, dislocation competition, coexistence and common prosperity business pattern.Air Master Ren Pengguang Xuhui Qu Shangwei that product variety is building an international shopping paradise is an important part of Shanghai and the international business in this area is still a big gap between the advanced cities, even more than other cities also have gaps.Wal-Mart supermarket in Shenzhen, for example, 1 million square meters to 80,000 kinds of commodities business, while Shanghai's shopping malls or supermarkets generally only be 40,000 kinds.★ ★ ★ varieties of goods

Xujiahui commercial buildings in several major themes, taking dislocation management, commercial operations for each different product positioning.East Building of the varieties are over 60,000 kinds of commodities, including imports, joint products, each one-third of domestic goods.The proportion of total goods brands is not high, shopping is focused on enhancing the proportion of high-end brands.East Building on the first floor of the brand is the most upscale shopping malls.Huijin Department Store in mainstream consumer groups to white-collar, professional female-dominated, it is more about brand names of goods.Including clothing, household goods, household appliances, more than 30 major categories of goods, nearly five million products.In addition to the eight different themes targeting commercial buildings, from the center of Xujiahui shopping district extends out of the Huashan Road store is located in the younger consumers, and a variety of young people like to have everything brand.Yishan on Yishan Furniture City, the building gradually developed into Shanghai's largest and most complete variety of materials management distribution center for one of the furniture.Xujiahui shopping district there is a type of goods can not be ignored is that digital technology products.Following Hongtusanbao, Pacific Digital Plaza have opened, Microsoft has also settled in the global technology center of Xujiahui, the Xujiahui formed a ”two-Street, a central“ computer mall.Xujiahui shopping district is now the south, forming two computers Street, Guangyuan Road north Withub computer street, lined up in the south along the Pacific Caoxibeilu computer Bainaohui, Pacific Digital Plaza, a south Hongtusanbao Street.Shopping environment ★ ★ ★ ★

Xujiahui square gives the majestic feeling of the atmosphere, several large shopping malls have their own characteristics and complement each other.Commodity structure of the East Building is complete, but the placing of the counter congestion go far, the average distance between the counter is 1.5 meters.Gateway Plaza is a shopping center.Onto the high level, enter the Hong Kong exchange, quite some people the thrill of shopping before the warm-up.Hong Kong exchange is very large, construction area of 130,000 square meters, shopping, entertainment, leisure, dining and sightseeing in one.Recently, stationed in Hong Kong exchange Paradise Cinemas, given the mall's new features.Huijin Department Store is breaking the layout of the traditional department store sweeping style, the warm and elegant department stores in Europe and America and Eastern Department Store, combined with crisp simplicity, consider only the freedom of consumers shopping space and randomness, but also focus on increasing diversity and individuality of consumer needs and habits.Industry structure ★ ★ ★ ★ ★

Xujiahui shopping district of the forms is very rich, from the traditional department stores, to leisure, shopping and one of the shopping center;from supermarkets to specialty stores, these different formats for enhancing the Xujiahui shopping district has played a positive role.Fonte He says that consolidated department store industry is a more prominent format Xujiahui shopping district, there are several major shopping malls, such as the Pacific Department Store, Oriental commercial buildings, department stores, etc.Sixth, the implementation of dislocation management, have their own characteristics.In addition, the business area of 70,000 square meters of the Grand Gateway shopping mall is, is a new, internationally popular formats.Hualian GMS Supermarket is a rare form of the city center.In recent years, has risen around Xujiahui several professional features Street.Monopoly Huashan Road, a street clothing developed, Fenyang Road intends to fight the Western music of a street.Hengshan features casual street furniture, building materials, Yishan Road, Shanghai Street, were included in the ten major characteristics Street.★ ★ ★ ★ traffic conditions

Metro is the most convenient and Xujiahui area of transport.Pacific Department Store, East Building, Grand Gateway, Metro City can go directly from the subway to customers tremendous convenience.In addition to Metro, Xujiahui shopping district a few bus lines 30, together with the number of 10 social lines, 10 Stadium's green tourism and tourism hub of the dozens of tourist routes leading to other provinces and cities, as Shanghai's Xujiahui transportation hub.Parking is not difficult to issues highlighted in the Xujiahui shopping district.Shanghai Industrial Investment Building, Exchange Square, Huijin Department Store has underground parking garage.Xujiahui shopping district of the parking area of 10 square meters.Others in the shopping mall to shopping vouchers by free parking, just to the mall to buy a pack of napkins to get the right to free parking.Plus an annual income of 6 Features.500 million of the Indus Road

Hengshan Road, Xuhui District, the whole district, and the whole Shanghai, Shanghai culture can best embody a road.Hengshan Road and its corresponding branch is currently on the road a total of 167 commercial networks, the main format has a bar, tea house, restaurants, entertainment, beauty, painting, etc.104(business area of 30328.5 square meters), of which there are 57 Hengshan Road, the main road(business area of 15,788 square meters);related formats are hotels, travel agencies, clothing, banking 63.Hengshan Road, the street entertainment business outlets with a turnover of about 6.500 million yuan.”I era“ proposal

Xujiahui commercial prosperity, but the business is behind the development of Huaihai Road and Nanjing Road and Pudong New Area, improve business functions will have multiple benefits to the Xujiahui shopping district.In the white-collar office buildings will be commercial and cultural guide.Hengshan recent thunder gradually being ”new world“ snatched.If the Hengshan Road is not innovation, I am afraid will lose more customers.IV.Yaohan shopping district: the huge market is expanding

Pudong Pudong Road shopping and business circles are for the axis Zhang Yang, the new century by the first commercial buildings in Yaohan and composition as the center of Times Square.★ ★ varieties of goods

Yaohan Department Store based in, and Times Square in order to fashion consumption model.Because of this business district is only two large shopping malls, international brands is relatively small, and to sell international brands based in Times Square has not fully finalized.Shopping environment ★ ★

Yaohan, 72 commercial buildings up and down elevators, each elevator and escalator dislocation with four down, the customer only to find the elevator, but no problem with the direction considered.Under way and can not spend another layer and then head toward the perimeter to find the elevator.Double the number of floors and the restaurant floor, 9th floor, with male and female toilets, take ladies room is, there are eight sinks dozen toilet seat, and a toilet seat designed specifically for people with disabilities, but no toilet paper supply.Interestingly, the corridor outside the toilets, put a few wood color of the bench, as a customer lounge area.Each layer is equipped with a dozen shopping checkout, but the cashier can accept credit card payments, each only one or two, due to credit card payments than cash needed for a long time, so the counter can sometimes lined up.All the way across with the Yaohan Pudong another Times Square shopping focus, positioning high, but much less customers accordingly.The number of reporters at the door a bit, only 11 people a minute out.Commercial buildings silent, without disturbing the radio music, do have an elegant aroma, sometimes mixed with the smell of coffee from STARBUCKS in the special flavor.Here, shopping, eating problems are easily solved.Yaohan Plaza, 9th floor, there is a food, colored snacks readily available.There are also young people like western food, such as Pizza Hut, Zino;Times Square on the second floor there Genroku Japanese sushi.★ ★ ★ ★ traffic conditions

More than 30 bus stops at the Yaohan the station, to the Lujiazui, Nanjing Road, Xujiahui, even to the Taopu easy.Zhangyang have eight lanes wide, Pudong South Road, six lanes wide.Can also take Metro line to Zhangyang station, ten minutes walk.Do not worry about driving to the customer car parking problems in the second floor of Yaohan has more than 160 underground parking garage, there is free.”I era“ proposal

Commercial office buildings and residential areas near Yaohan staggered, proposed creation of large supermarkets and hypermarkets, to enrich the structure of commercial activities in the region.V.Nanjing Road: walking Shopping

Nanjing Road is Shanghai's oldest commercial district, which over the years, the Shanghai Commercial sales came in the city of hundred and the top 10 shops, Hua Lian and so on.The commercial consumers mainly lower-middle income groups and foreign tourists coming to Shanghai-based.By Hua Lian, for example, the consumer population 30-50 years of age mainly working-class-based, consumption patterns are mostly in cash, credit cards accounted for only 5%.★ ★ varieties of goods

Nanjing East Road, although many shops, but many consumers find that very few varieties of goods here, once known as the department store with all of the city of hundred and clothing are now being accounted for most of the pavement, an advertising company, Mr.Cheng bluntly a limb to say, ”I do not buy the Nanjing East Road.“

Shopping environment ★ ★ ★

Nanjing East Road shopping biggest advantage is that people and vehicles, shopping uninterrupted.Tibet Road to Henan Road from the famous pedestrian street, tourists tired, you can take tour buses shuttle them.However, within each mall, the situation is not so satisfactory, for example, persons with disabilities into the shopping mall to have trouble, because most of the malls here, no set disabled access.Many commercial buildings in the form of rent to call, so shopping on the salesperson's ability to relatively weak constraints.This reporter encountered a Beijing tourist Jianglin Jia, she said, shopping in Shanghai, Nanjing Road is the first stop, but here she veiled floor plan, ”such as a boyfriend I want to buy a zippo lighter, but the end of the Landmark House of cigarettes, smoking did not sell the counter, climbed five-storey building, was found on the sixth floor men's counter.“

Industry structure ★ ★ ★

Nanjing Road Pedestrian Street, more mature format, in addition to itself has a department store, food store, the brand stores, restaurants, hotels and other outside, it has a very wide commercial radiation power of the East and the Bund, north to Suzhou Creek, south to the Jinling East.This includes a supermarket, a street stores and professional products.Price concessions ★ ★

Nanjing East Road, major shopping malls competition, aimed at its main consumers, price and more civilians than in the past.Landmark, which is often seasonal discount sale of goods, but the magnitude and abroad is quite different, and most of the style of discount merchandise was incomplete out of date or size.2010 features plus the money earned Expo

It is reported that McKinsey & Company began in March last year, with 16 weeks on the Champs Elysees, Ginza, Michigan, Oxford Street and other 9 after their visit to the world's leading commercial district developed a plan: in 2010, the Nanjing Road Pedestrian Street traffic into a world-class, world-class business income and the world's most renowned world-class commercial street.”I era“ proposal

Extend the pedestrian street to the Bund, Nanjing Road that can be developed from Henan Zhong Lu to the Bund area of the business, while allowing consumers direct access to travel from the Bund to the shopping area.Six.Xiangyang Lu: Chanel's Street loaded worthy

Shanghai has a full of charm and imagination of the shopping area-Xiangyang clothing commodity markets.Its predecessor, the Hua Ting Road, a street clothing has guided a generation of fashion conscious people of Shanghai.November 2000, Hua Ting Road, demolition, creating today's Xiangyang market.Hong Kong supermodel Qi Qi explained her mix: The best match is: upper body is the world's top brand Chanel's new season, with lower body came from the Amoy Xiangyang Lu, ”Yangyang“ brand clothing.”Amoy“ fun, Xiangyang Lu greatest charm for those who are attracted to the exotic relish

Anne worked for a well-known multinational advertising company, she regularly went to Hong Kong, and Tokyo shopping, but she still spent a lot of time in a month Xiangyang Lu in ”gold.“ Anne said: ”The whole Shanghai, my favorite place to go is the Xiang Yang Lu.Although there filled with a lot of imitation, poor quality goods, but people do not go there to care about the quality of goods how.I go there is to exercise own 'eye' and 'lethal'(bargaining power).can be found in the Xiangyang imitate foreign new clothing clothes, flowers cheap to buy, very enjoyable.“

If the shopping environment in accordance with international requirements to measure Xiangyang, then it must be failing.A large number of shoppers crowding a rest day in the Xiangyang market, walking are a problem, per-capita shopping space with 0.Are less than 5 square meters.But it also represents an international shopping paradise indispensable element, that is, unique shopping areas.However, not everyone can adapt to the style of Xiangyang Lu.Miss Shen Xiangyang Amoy rarely clothes, because she thinks there is no perfect eyesight and bargaining power.”I have many friends are very keen to go to Xiangyang Lu shopping, I envy them, in such a place can spend very little money to buy something of high value, which can bring a sense of accomplishment.“

In 2000, Hua Ting Road demolition to stall on this road and the old customers marvel.Today, the Xiangyang market, scouring them to spread the goods back into the ”Garden of Eden.“

Xiangyang market like this in any international shopping paradise can be found in foreign countries, they are called ”flea market“

Silver likes to buy things at flea markets abroad, have bought jewelry, embroidery, coasters, also bought a microwave oven when wearing gloves.Silver believes that the flea market and abroad, Xiangyang Lu biggest difference is in the shop to the Xiang Yang Lu, people will probably know what kind of things to buy, such as clothes or shoes.However, flea markets abroad absolutely can not imagine what will be there to see will buy, because there's more types of goods, more complete, including clothing, books, records, jewelry, household items and so on.”In addition to flea markets, second-hand market is also very popular in foreign countries.“ Silver said, ”whether it is clothes, music, books, furniture, you can buy in the secondhand market.If you live in a small city, or compare the old hotel, on the road can often be seen in the vicinity of these second-hand market.I have a friend living abroad, he is very accustomed to second-hand market to buy things like furniture and his family are from second-hand bicycle market bought.“" I era ”proposal

If the old bookstore, Fuzhou Road, Hongqiao Road, the old furniture can be moved to Xiangyang market, where will attract more foreigners.Seven.Yuyuan Garden: regular old rolling collapse of the south shop

According to the latest data show that Shanghai Shi Shangwei, Yuyuan Group from 1996 to 2000, sales from the 45.700 million yuan rose to 60 million;profit from a.37.2 billion increase to 1.5.7 billion.In 2001, the Yu Garden Group retail sales in the ranking of all belonged to the business group ranks first.Yuyuan Garden commercial is a kind of historical and cultural heritage southern atmosphere to grow up.Reporters to enter the business district, to feel the charm of this quaint.Some experts put it classified as three major cultural characteristics:

One is simple and elegant architectural style, built in the Ming Dynasty Temple, incense Court(Wanli 28 years), zigzag bridge and the Yuyuan Garden(Jiajing)as the center, in accordance with the architectural style, this building has built the day Yu, Warburg F, King Yung House, Yue Binlou, abundance House;Second, gentle literary heritage, such as the abundance of couplets front of the building;Third, the industry full of personality style.The culture is very suitable for probing the global consumer psychology ethnic customs.However, the Yuyuan Garden commercial business area per capita of less than 1 square meter, far below the international one.2 square meters of the standard.Although most identity cards are used in Chinese and English, but the English translation of the expression of specifications of accuracy and degree of weak.In addition to a large store on the training conducted outside salesperson, where most of the services of individual vendors and international standards are not standardized.From England to Shanghai to study in Kent, arrived in Shanghai to come, like a few individual traders clung to by the Yuyuan Garden, he said: “Waiter standard of English is relatively low, but the resulting error is very easy to give us the expression of consumption abroad causing misunderstanding.”toilet very little throughout the Yuyuan Garden commercial real only in the Yuyuan Garden compliant within one.Shanghai Yuyuan Garden is the most unique business district, the formation of the first commercial district, including the Temple Commodity Market, Yuyuan Garden Scenic Spot, based tourism resources as the basis established business district.In addition to department stores, national characteristics other than commodities, the local tea house also has national characteristics, the Western casual coffee shop(Starbucks), and all kinds of fast food.However, a high flow of people here, these facilities too small, the reporter saw at meal times, KFC and other restaurants were full of consumer groups, while also holding Starbucks coffee drink at the door.“I era” proposal

Commercial business district as a whole to unified planning, specialty stores set up guidelines for a significant identification.Made more than a few inexpensive “toilet.”

第五篇：上海介紹(中英文對照)

上海介紹

上海，位于東海之濱，長江出海口處，是中國最大的城市，也是中國對外改革開放的一個窗口。

上海是一個不斷發(fā)展日漸強盛的城市，是我國最大的商業(yè)、金融中心，也是西太平洋地區(qū)重要的國際港口城市。其內(nèi)外聯(lián)系廣泛，交通、通訊比較發(fā)達，正在吸引著越來越多注意的目光。

上海是位于長江三角洲沖積平原，因吳淞江支流上海浦而得名。春秋時屬吳，戰(zhàn)國時當?shù)貪O民創(chuàng)造了捕魚工具“扈”，稱這一帶為滬瀆，東晉時在此筑滬瀆壘以防海盜，故上海簡稱“滬”。上海是中國的歷史文化名城，被譽為“江海之通津，東南之都會”?！皟汕隁v史看西安，一千年歷史看北京，一百年歷史看上?！?，上海是近現(xiàn)代中國的“縮影”，擁有厚重的歷史底蘊。作為黨的誕生地，更為這座城市增添了一份獨特的光彩。這里薈萃了多少風云人物，孫中山、宋慶齡、毛澤東、周恩來、魯迅、李鴻章、蔣介石、宋子文等許多名流的足跡散落在上海各處的不同住宅建筑里，蘊含著一段段耐人尋味的往事。

上海有一種任何城市都無法比擬的氣質(zhì)，就是她的“洋氣”。1843年上海開埠，形成了她五方雜處、中西交融的文化特色。上海的新興的金融證券、期貨交易、外匯和技術(shù)等全國性市場的建立，確立了上海作為全國資源配置中心的地位，同時也加快了上海經(jīng)濟與國際接軌的步伐。2001年10月，APEC會議在上海舉行，上海作為新世紀國際經(jīng)濟、金融、貿(mào)易中心之一的地位已初步確立！

今日的上海，是一座極具現(xiàn)代化而又不失中國傳統(tǒng)特色的海派文化都市。繁華的大上海處處顯現(xiàn)著她的獨特魅力，令人著迷——外灘老式的西洋建筑與浦東現(xiàn)代的摩天大廈交相輝映；徐家匯大教堂圣詩聲聲，玉佛寺香煙裊裊；過街樓下的麻將老人，弄堂里的足球少年；群眾劇場的滬劇、滑稽戲，大劇院的交響樂、芭蕾舞；老飯店的本幫佳肴，杏花樓的廣式粵茶，云南路的各地小吃，紅房子的法國大菜，小紹興的三黃雞，美國的肯德基；上海老街的茶館，衡山路的酒吧，中西合璧，新歡舊愛，各有各的精彩。夜幕降臨，霓虹閃耀，夜上海粉墨登場，和平飯店的爵士樂，豫園的絲竹音樂，讓人追憶上個世紀二、三十年代老上海的舊夢，而現(xiàn)代迪斯科的節(jié)奏，遍地開花的網(wǎng)吧，又把人帶回了21世紀的現(xiàn)代文明……

邁入21世紀的上海，繁榮與開放在這里播種，東方明珠電視塔、金茂大廈、上海國際會議中心、浦東國際機場，無一不描繪著國際大都市的開闊前景，21世紀的上海，光榮與夢想在這里匯合，上海博物館、上海大劇院、城市規(guī)劃館，無一不張揚著國際化大都市的廣博情懷。新世紀的上海是現(xiàn)代化、國際化、時尚化的標本，她將熱情地歡迎著世界各國朋友們的到來！

上海市概況

簡稱：滬

區(qū)號：021

郵編：200000

面積：東西寬100公里，南北長120多公里，全市陸地面積為6340.5平方公里，其中外環(huán)線以內(nèi)主城區(qū)面積610平方公里。境內(nèi)的崇明島面積1041平方公里，是我國第三大島。人口：常住人口約1674多萬，流動人口約200萬。

位置：位于北緯31度14分，東經(jīng)121度29分。地處長江三角洲前沿，倚東海之濱，向東是浩瀚無垠的太平洋、與美國的西海岸隔海相望，南臨杭州灣，西與富庶的江蘇、浙江兩省毗鄰，北界黃金水道長江入?？冢斘覈媳焙０毒€的中部，交通便利，腹地廣裹，地理位置十分優(yōu)越，是世界第三大港和中國最大的港口。

區(qū)劃：全市共轄18個區(qū)（黃浦、盧灣、徐匯、楊浦、長寧、靜安、普陀、閘北、虹口、浦東新區(qū)、寶山、嘉定、閔行、金山、松江、青浦、奉賢、南匯）。1個郊縣（崇明）。市花：白玉蘭

Shanghai introduced

Shanghai, is located shore of the East China Sea, the Yangtze River estuary place, is the Chinese biggest city, also is a China foreign reform and open policy window.Shanghai is develops day after day the powerful city unceasingly, is the our country

biggest trade, the financial center, also is west the Pacific section important international port city.Among them outside relates widely, the transportation, the communication quite are developed, is attracting the more and more many attentions vision.Shanghai is located the Yangtze River delta silting alluviation plain, but acquires fame because of the Wusong river branch Shanghai water's edge.When Spring and Autumn Period is Wu, when the Warring States the local fisherman created has caught fish the tool □retinue □, called area this was the hudu, when the Eastern Jin Dynasty built the hudu in this to build by guards against the pirate, therefore Shanghai was called

□Shanghai □.Shanghai is China's historical city, is passed by the reputation for □Jianghai Tianjin, southeast can □.□in 2000 the history looks at Xi'an, in 1000 the history looked at Beijing, 100 years history looked Shanghai □, Shanghai was near modern China □the miniature □, had the sincere historical inside story.As party's 誕生地, this city has more increased a unique brilliance.Here gathered together how many men of the hour, Sun Yat-Sen, Song Qingling, Mao Zedong, Zhou Enlai, Lu Xun, Li Hongzhang, Chiang

Kai-Shek, Song Ziwen and so on many celebrities' trails scattered in the Shanghai each place different residential building, was containing section of sections thought-provoking past events.Shanghai has the makings which one kind of any city all is unable to compare, is her “foreign style”.In 1843 Shanghai opened the port, has formed the cultural characteristic which her all corners of the land, China and the West blended.Shanghai's emerging financial negotiable securities, prompt sale, foreign exchange and technology and so on nationwide the market establishment, established Shanghai to take the national resources disposition center the status, at the same time also sped up the step which Shanghai was economical and international connects rails.In October, 2001, the APEC conference is

held in Shanghai, Shanghai took new century international economy, finance, trade centers of a status has been established initially!

Today Shanghai, is has the modernization but also not to lose the China traditional features extremely the Shanghai culture metropolis.Lively Shanghai everywhere is

appearing her unique charm, makes one be in a stew □□the Bund old style Western world to construct and the Pudong modern skyscraping building enhances one another's beauty;The Xujiahui cathedral saint 詩聲 sound, the Yufu Temple cigarette curls;Under building projecting over a street or lane mahjong old person, in alley soccer youth;Populace theater Shanghai opera, farce, big theater symphony, ballet;Old hotel local guild

delicacies, apricot blossom building general expression Guangdong tea, Yunnan road each place snack, red house French main dish, small Shaoxing's three yellow chickens, US'S Kentuckey;The Shanghai Laokay's teahouse, weighs the mountain road the bar, 中西合璧, the new joy old love, has each splendor respectively.The curtain of night arrives, the neon sparkles, a night of Shanghai enters the political arena, peaceful hotel jazz,Henan garden string and woodwind instruments music, lets the human recall on a century two, the 30's old Shanghai's old dream, but the modern disco dancing rhythm, springs up everywhere Internet bar, also has brought back to the human the 21st century modern civilizations □□

邁入 for the 21st century Shanghai, is prosperous and open sows seeds in here, the Eastern pearl television tower, the golden cyclopentadiene building, the Shanghai

international convention center, the Pudong international airport, does not have one is not describing the international metropolis open prospect, the 21st century Shanghai,honorably converges with the dream in here, the Shanghai museum, the Shanghai big theater, the urban planning hall, does not have one is not making widely known the

internationalization metropolis vast mood.New century Shanghai will be modernized, the internationalization, the fashion specimen, she warmly will be welcome the various countries friends arrival!

Shanghai survey

Abbreviation: Shanghai

District number: 021

Zip code: 200,000

Area: The thing extends 100 kilometers, the north and south long more than 120

kilometers, the whole city land area is 6340.5 square kilometers, in outside loop line host city area 610 square kilometers.The within the boundaries Chongming island area 1,041 square kilometers, are the our country third Oshima.Population: Resident population approximately more than 16.74 million, transient population approximately 2 million.Position: Is located north latitude for 31 ' 14 '', the east longitude 121 29 minute.Is situated at the Yangtze River delta front, relies on shore of the East China Sea, to the east is the

vast boundless Pacific Ocean, 隔海相望 with US'S West coast, south is near Hangzhou bay, west with rich and populous Jiangsu, Zhejiang two provinces adjoining, north golden waterway Yangtze River enters the seaport, while our country north and south coastline middle, transportation convenient, the center broadly binds, the geographical position is extremely superior, is the world third big port and the Chinese biggest harbor.The area delimits: The whole city altogether governs 18 areas(Huangpu, Lu Wan, Xuhui, Yang Pu, Changning, Jinan, Puto, Zhabei, Hongkou, the Pudong newly developed area, Paoshan, Jiading, Minhang, Jinshan, sungchiang province, Qingpu, Fengxian, Nanhui).1 suburban counties(Chongming).City flower: Michelia alba