第一篇：淘寶簡介

Taobao 注釋：我們五個(gè)人采取現(xiàn)場采訪的形式，王**作為主持人和采訪人，李**是一個(gè)淘寶店家，欽**是個(gè)淘寶消費(fèi)者，張**是淘寶老板，馬**是經(jīng)濟(jì)學(xué)權(quán)威專家。

Detail： 王**（主持人）：Hello everyone welcome to our talk show ,now let's welcome our 4 guests Zhangpengfei ,Liheng ,Qinbo and Mayuhan.2003 is destined to be an extraordinary year;in that year Taobao was born in Hangzhou, Zhejiang province.As a new born company in China's IT industry, it has began to try to change the predicament situation which the businessmen can just get portal earnings, then it began to hunt for a more realistic business model

In 2008 Taobao get China's 80% market share.As a result, Taobao became the undisputed market leader in mainland China within two years.Its market share jumped from 8% to 59% between 2003 and 2005.Mr.Zhang, as a manager ,can you tell us why can it become so success in such a short time ?

張**（淘寶老板）：Reasons for the success

1、Internet

Network increases from the previous 56K cat to the fiber to the home step by step, because of the increasing of network we can not only surf on the Internet play games, read the news it also return to the e-commerce space development.2、Logistics Since entering the new century, the overall size of China's logistics industry increase rapidly , a significant increase in the level of service, the development environment and conditions continue to improve, this laid a solid foundation for the further developing of e-commerce.3、Advertising preconceptions

In taobao's early establishing, it's advertising is very crazy.the street, the bus, the subway, we can see big Taobao everywhere.Taobao is also one of the first several operating e-commerce website in China.Now whenever people talking about online shopping, intuitionly will be linked to Taobao.This is the power of preconceptions.4、Convenient，affordable and Protection of privacy

Taobao 's biggest advantage is low price.the price discount of Designer shoes is big than real shop.This allows many people who want to wear brand-name and do not want to dig into their pockets to meet their needs.Game peripheral products trading can be very good to protect customers' privacy.Customers are able to complete the transaction in the case of do not know each other's account.It's safe and reliable.5、Secure payment system ——Ali-pay

Ali-pay system provides a deeper level transaction security guarantee.This system is the first to use “third-party guarantee trading patterns”.In taobao's trading process, the buyer find goods, can choose to use Ali-pay to give the money to taobao.Getting the message that taobao has gotten the money, seller send goods to buyer.After buyer confirming that the goods has no problem, taobao will put the money to seller's account.Ali-pay provides a complete solution for surveillance of buyer and seller.6、the merchant using real-name

After the merchant using real-name, with the involving of Industrial and commercial administration, Electronic commerce will become more formalized, fraud will also get hit..The consumers' rights will be further ensured.7、The convenience of online sale system Tbaobao provide an online trading platform through e-commerce platform for buyers and sellers.The seller can offer goods online sales and auctions.While the buyer can choose goods for bidding and purchasing.All is No longer restricted by time and space.Widely and conveniently parity, negotiation, bidding process save a lot of marketing communication costs.On the other hand, the participate group is huge, and the scope of the choice is more widely.8、Effective a variety of commodity classification management system

Now, taobao has a effective classification management about the goods.there not only has high-end brand merchandise, but also has second-hand goods.According to the different consumers' different shopping needs, Taobao distinguish the market with store, bazaar, “second-hand” market, “ group purchase market ”, the overseas purchasing market.both the buyer and the seller has a different choice taobao setting up shop process.9、Personalized chat tool-Ali Wangwang Humanized chat communication tools——Aliwangwang.Aliwangwang(Taobao edition)is the free online business communication software designed by alibaba for businessmen.It can easily find customers, distribute and manage trade information, grasp the business opportunities timely, negotiate business at any time.Aliwangwang has six characteristic functions:(1)it can contact customer anytime.(2)it can search huge business opportunities.(3)it can release business opportunities skillfully.(4)it has rich system function.(5)it provide various business negotiation.(6)it has free business services.Personalized aliwangwang is the useful tool for taobao in the competition.Besides,the SMS platform and network mail system, provide the users a variety of ways to transfer the trade information.10、The strong management function In the page design of taobao, mainly uses the bright orange and red.Home page is very neat, organized, orderly and have administrative levels feeling, and embodies the spirit of taobao – simple.When you logging in the web site, through the search engine, you can find what you want directly and easily in taobao, or click on the “advanced search”, it will reduce the search scope, and more convenient to find what you want.You can quickly find what you want through the price, the owner names or the shop names.There is a powerful secondary section in the background, including I want to buy, I want to sell, my taobao, community(namely interaction BBS), transaction security, help center.They can help the buyer and the seller make a quick and convenient transaction.As for the powerful management function, taobao can offer the better service for customers in the face of competitors.11、taobao community

Taobao community let many consumers communicate with shopping experience and some shopping skills.It also can let the businesses talk together.This is a good user experience.王**：So taobao can make such a big success, It is largely due to you and your team's good decision hard work and good management.Li** ,we konw that you have opened a shop on Taobao 2 years ago ,now as a member of Taobao,why did you choose to open a shop on Taobao.Then as a seller ,tell us some advantages and disadvantages about it.李**（店家）：Bill Gates say in the 21st century either electronic business, or no business can service.The Internet has a huge consumer group, in which there will be endless business opportunities.Therefore, so many people eagerly want to open online-shop, who do not have enough money to run the Solid Shop.Taobao.com is very successful, so they chose to be sellers on taobao.com.Taobao is a good electronic commerce platform, where the seller can almost freely open online-shop.However , sellers must pay 1000yuan otherwise they can only sell second-handed not new goods through c2c.Of course, for this many sellers do not satisfy.The business information on taobao.com is totally open.Every seller can share it , use it for better profit.Someone may be not good at to run business, but they can run business on taobao by following the information to decide what to sell ,how to price, and so on.Taobao is a community, where many sellers can communicate with each other , with customers.These necessary communications is very helpful for each.Taobao.com provides sellers and customers with Ali-pay and Ali Wangwang.Ali-pay is very safety and convenient.AliWangwang facilities communications between sellers and customers.It is very important for both.Some sellers wish that Ali Wangwang can be compatible with other chat software.Taobao.com has all kinds of promotional activities.During these activities, more people will pay attention to taobao.com.More and more goods are sold.Taobao.com has a clear classification on sellers’ goods, will not let their goods in the improper position.Taobao.com distinguishes the market, this will make the seller have different choices, reduce the competition pressure.王**：Taobao currently has more than 370 million registered users as of the end of 2010，It covers most of China's online shopping buyers And as a consumer , Qin** ,have you ever go shopping on Taobao ?..........Would you please tell us the experience about it ?

欽**（消費(fèi)者）：As a regular online shopping fan, I often go to Taobao.I have often charged calls, buy shoes, clothes, food, and even my mobile phone.OK, I will share my shopping experience.A.Convenient 1.Category: We can buy everything we need, Taobao provide a very rich product varieties just like the car, furniture or pencil.2.You know online shopping does not have the limitations of;we can select the goods in all days at home.We only need to visit the website, choose what we want, and pay for it.3.Taobao mainly provides us four ways to buy things: Taobao, T-mall, ju-Taobao.com as well as the e-Tao.Each of them has its own advantages.For example, On the Taobao, we can buy anything we need at very low prices, although most of them are fakes or the second-hand goods.However, we can save a lot of money.In the T-mall, we can buy the best and new one in a more affordable price.Generally speaking, the stuff in it is much cheaper than in the Shopping Mall.4.Ali.In order to control the fees, EBay or Amazon require the buyer contact the seller after buying, which does not comply with the habits of the Chinese people doing business.While Taobao opened a online chat tools, we call it Ali, just like QQ.Through it, we can convey their ideas to the boss timely and accurate through it.For example, I recently bought a book in the Amazon in a higher price, after three days the boss informed me that he had no new book, he just sell the copy of the book.5.Express, The Taobao provide us a variety of express which can reach almost every corner of China.B.discount Taobao always carry out a variety of promotional activities by the way of avoiding mail, discounts or sending gifts.We can also enjoy more Discounts when holidays such as the Mid-Autumn Festival, National Day.Now I will give you some examples: 1.I often charge calls on Taobao at 95% off 2.My phone bought on Taobao by saving 300yuan, 3.On double 12 of last year, I bought this cloth.It took only 40 Yuan, 100 Yuan less than in the shopping mall C.Safety 1.We are worried about security issues mainly in payment;Taobao has its own pay way---Ali-pay.When we pay for what we buy, we need to enter four different passwords, which can prevent others stealing the money in our credit card.2.All the sellers are in the real-name system of Taobao, We will not encounter a liar when we shopping.D.Sales service 1.If we find some quality problems, the Taobao will replace the same goods for us and we don’t have to pay the postage;

2.If we don’t satisfy with the size or the other problems, the Taobao will replace the same goods, but we have to pay postage;

王**：We can see that Taobao has become a part of our life , after we talk about the history and current conditions ,Ma**，as an economical professor ,how do you think about the future of Taobao ? And can you give us some advices ?

馬**（權(quán)威專家）：As an expert, I have four ideas for future development of Taobao 一．Improve the integrity of transaction through Tb 1.Internet environment factors Strengthen cooperation with identity authentication department.Identify sellers through the public security system.Establish cooperation with ministry of commerce.Its a beneficial supplement for simple registration of the website.Put Internet transaction together with regulatory and service system, it can promote the effectively development of electric business.2.internet sellers factors the low entry threshold of C2C transaction leads to lack of integrity of it.Need to strengthen the integrity monitoring system.二． exploit overseas market On May 11th in 2010,Tb landed on Internet market of Japan through Yahoo, which was regarded as an important step of global expansion action.Cross-border sale is a hot program of Asian Electronic Trading Company.Large enterprises are primary actors of it.If these large enterprises like Tb and Yahoo, provides small companies with a perfect platform, cross-border sale will be much easier, it’s significant to change the traditional international trading form.三． Profit through advertising

Throughout the profit model of the network services, the proportion of advertising revenue has been very high.Baidu search service enterprises rely on advertising revenue, not only to achieve a balanced budget, but also to achieve high profitability.Taobao, as Asia's largest shopping site with hundreds of millions of users, have great attractive on any sales enterprises.1.Keep a voluntary Advertise principle.According to their own needs and economic strength, Taobao give them appropriate advertising spaces.2.Provide advertising positions for the Taobao internal stores.3.attract retail, entertainment and other community enterprises in Taobao advertising 四.Earnings By investing Ali-pay funds

Ali-pay business similar to the business of short-term deposits of the bank, With the daily trading is relatively stable, the payment of treasure in the capital will remain a stable constant flow.C2C platform operators use payment in funds for investment, but this investment activities are also separated from the outside of the financial regulatory system, which will fund a lot of risks even if the illegal investment.Therefore, setting limits on the proportion of capital investment is also an important way to profit.News come, alibank.cn has been acquired by Alibaba, The “Zhejiang Alibaba commercial Banks” has approval by the people's bank of China, Ma Yun is the chairman of the bank.王**：As the vanguard of China's e-commerce, Taobao play the role to ease the employment pressure, and for Profit model, transaction channels as well as technological innovation, Taobao is in front of peers.and no matter how it develops we should believe it.As Ma Yun said: The impact of the Internet in China has just started, the first five years is the opportunity, the same opportunity now!Manage it well, he will create a myth![miθ]

That’s all, thank you!

第二篇：淘寶店鋪簡介

淘寶店鋪簡介

親愛的各位顧客們，購買前請仔細(xì)閱讀本店購物相關(guān)條款，以避免造成您不必要的誤會和不快！

1.店鋪亮點(diǎn)：

鑫譽(yù)掌柜努力打造淘寶優(yōu)質(zhì)時(shí)尚品牌平價(jià)羊毛衫、羊絨衫店鋪！高品質(zhì)的、流行時(shí)尚羊毛、羊絨衫，低廉的的價(jià)格是我們執(zhí)著的追求！圖片全為實(shí)拍的，店內(nèi)商品均已是淘寶低價(jià)了,利潤微薄,為節(jié)約大家的時(shí)間和議價(jià)時(shí)的尷尬,所以不接任何形式的討價(jià)還價(jià)及各類的議價(jià)。本店已加入消費(fèi)者保障服務(wù)，請您放心購買。

2.色差問題：

所有商品都是實(shí)物拍攝，在拍攝完成后，為了盡量讓顏色不出現(xiàn)偏差，我們通過各種方 法對顏色進(jìn)行了校正，而我們專業(yè)的做圖顯示器也能保證顏色在最大程度上接近真實(shí)。但我們不能保證每位買家不同的顯示器都不出現(xiàn)色差，建議注重顏色的 GM JM 多換幾臺顯示器看看。對一點(diǎn)色差都不能容忍的GM JM請慎重！以免造成不必要的金錢時(shí)間浪費(fèi)。

3.尺寸問題：

每件商品都是手工測量詳細(xì)尺寸，每個(gè)人量法與量具不同，有一些誤差是正?，F(xiàn)象（誤 差范圍一般在 2cm-3cm 內(nèi)，所以請買家一定確認(rèn)尺寸后再購買，尺寸不合非質(zhì)量問題），尤其是有彈性的衣服（針織）或者寬松款的衣服，一般會量取一個(gè)適合范圍，拉松一點(diǎn)或者拉緊一點(diǎn)的差別都很大。

4.快遞問題：

快遞因所在城市不同，運(yùn)送速度也不一。特別是遇到惡劣天氣以及法定節(jié)假日，都會有 延遲耽擱現(xiàn)象。另外快遞公司每個(gè)網(wǎng)點(diǎn)的業(yè)務(wù)員素質(zhì)也不一，中間可能出現(xiàn)個(gè)別網(wǎng)點(diǎn)業(yè)務(wù)員態(tài)度不好或者包裹損壞等，一些賣家無法預(yù)知的意外因素?？傊惺裁床挥淇煺埪?lián)系我們，我們會積極跟快遞公司溝通解決的。

5.質(zhì)量問題：

發(fā)貨前都會有專門發(fā)貨部門進(jìn)行嚴(yán)格衣檢，包括剪線頭，應(yīng)無質(zhì)量問題。如衣服確實(shí)存 在影響穿著的問題，請?jiān)谑盏降?48 小時(shí)內(nèi)及時(shí)聯(lián)系我們，提供相關(guān)圖片證據(jù)，一定為您妥善解決，郵費(fèi)我們承擔(dān)。由于每個(gè)顧客要求不同，是不可能做到在任何顧客眼里都十全十美，有任何問題請盡量與我們溝通聯(lián)系。衣服穿后洗滌時(shí)請避免熱水，長時(shí)間浸泡等，對于 裝飾物較多的也請反過來手洗。深色或顏色艷麗的衣物下水若有輕微脫色，也是正?，F(xiàn)象，請盡量將這類衣物按照羊絨衫褲洗滌方法洗滌。因?yàn)槿藶橄礈觳划?dāng)，造成的問題不屬于質(zhì)量范疇哦。

6.如非質(zhì)量原因，但已經(jīng)穿著、洗滌修改、損壞或是內(nèi)衣，恕不退換。

商品質(zhì)量問題如：衣服破損，大片臟污，綴飾脫落，剪裁版型有誤，帶子縫反了等等極為明顯無爭議的嚴(yán)重的質(zhì)量問題。

非質(zhì)量問題如：輕微鉤針或脫線，褪色或極小污點(diǎn)，有少許線頭，裁剪畫粉痕跡，人為造成瑕疵（鈕扣不牢，扣嘴未剪開等無法控制的原因），電腦顯示造成的色差（不同顯示屏，色彩會有所不同的），不喜歡、和我想像的不一樣、大小穿著不合適、面料不符合想象、透明、穿著不舒服、手感不好、針腳粗等買家主觀判斷的問題不視為質(zhì)量問題

1.快遞默認(rèn)圓通，如指定快遞，請于發(fā)貨前與掌柜聯(lián)系。郵費(fèi)由買家承擔(dān)。

2.郵費(fèi)：同城四環(huán)內(nèi)送貨上門，其余國內(nèi)省份 10 元。

注：以上運(yùn)費(fèi)為首重 1KG 報(bào)價(jià)，超重需另續(xù)費(fèi)。

第三篇：淘寶賣家級別簡介

賣出一個(gè)寶貝，如果得到好評就記1分，中評不記分，差評減1分。14天之內(nèi)同一買家購買同一個(gè)寶貝只記1分。以下供參考:4分-10分 1心11分-40分 2心41分-90分 3心91分-150分 4心151分-250分 5心251分-500分 1鉆501分-1000分 2鉆1001分-2000分 3鉆2001分-5000分 4鉆5001分-10000分 5鉆10001分-20000分 1皇冠20001分-50000分 2皇冠50001分-100000分 3皇冠100001分-200000分 4皇冠

200001分-500000分 5皇冠不是皇冠的賣家就是好東西哦 他們也有的送刷的 你要看看他的賣出記錄 看看買他東西的是不是都是那種小號 你要是買貴重點(diǎn)的東西也可以在他店鋪的下面的出售記錄那和買過他這件商品的人問問

第四篇：青嵐淘寶推廣簡介

青嵐淘寶推廣業(yè)務(wù)要點(diǎn)

一，品牌為什么要做淘寶？

因?yàn)樘詫毷乾F(xiàn)在所有國內(nèi)傳統(tǒng)渠道和網(wǎng)絡(luò)平臺上，單個(gè)成交所需要付出成本最低的渠道（單個(gè)成交平均成本在0.5~5元左右）。也就是說，廠家在淘寶上將自己的產(chǎn)品銷售到終端客戶手里，所需要付出的成本，僅僅是每件成交0.5~5元左右。

二，品牌在淘寶運(yùn)作有哪幾種方式？

品牌在淘寶運(yùn)作大致有以下幾種方式：

1、渠道推廣。通過在淘寶發(fā)展大量分銷商，品牌僅做渠道，來占領(lǐng)市場。成本低，風(fēng)

險(xiǎn)可控，但是利潤偏低。

2、品牌自營，自建品牌店鋪進(jìn)行運(yùn)營，適用于高端知名品牌。

從品牌模式上分，又分利潤型和銷量型。

a.利潤型適用于高端產(chǎn)品，以創(chuàng)立品牌價(jià)值為推廣方式，聘請知名代言人，制作

精良廣告，大量制造事件熱點(diǎn)，通過持續(xù)一年以上投入大量的淘寶廣告費(fèi)用，參與淘寶所有大型推廣活動，將品牌價(jià)值推介給客戶。這種方法適用于有豐富資金著眼長期回報(bào)率的品牌。

b.銷量型適用于希望短期內(nèi)做大銷量的品牌。通過模仿知名品牌的外形設(shè)計(jì)和功

效，大量鋪貨，較高的提成，大量參與淘寶各類以價(jià)格折扣為促銷賣點(diǎn)的活動，在短時(shí)間內(nèi)迅速達(dá)成銷量。這種方法能在短時(shí)間內(nèi)迅速做大銷量，適用于希望能有較大銷量以占領(lǐng)市場或爭取投資的品牌。

三，青嵐淘寶推廣業(yè)務(wù)能做什么？

5年淘寶運(yùn)營的豐富經(jīng)驗(yàn)，使得青嵐淘寶推廣工作室擁有了豐富的淘寶運(yùn)營經(jīng)驗(yàn)，擁有大量淘寶的人脈，無論是渠道推廣還是品牌自營，無論是利潤型還是銷量型，青嵐推廣都有豐富的運(yùn)作經(jīng)驗(yàn)。能幫助各大品牌迅速的建立淘寶銷售體系，用最小的成本占領(lǐng)市場，并獲取市場價(jià)值。

第五篇：孝義市農(nóng)村淘寶運(yùn)營中心簡介00

孝義市農(nóng)村淘寶運(yùn)營中心簡介

阿里巴巴農(nóng)村淘寶項(xiàng)目是阿里巴巴集團(tuán)與政府合作的一項(xiàng)為民服務(wù)、創(chuàng)新農(nóng)業(yè)的農(nóng)村電商項(xiàng)目。2015年5月29日，孝義市被確定為山西省首批五個(gè)試點(diǎn)之一。孝義市阿里巴巴農(nóng)村淘寶項(xiàng)目擬在5年時(shí)間內(nèi)由政府投資458萬元，阿里投資1000萬元，規(guī)劃建設(shè)1個(gè)市級服務(wù)中心、150個(gè)村級服務(wù)站，最終形成輻射全市每個(gè)村的農(nóng)村淘寶電商服務(wù)平臺。孝義市阿里巴巴農(nóng)村淘寶運(yùn)營中心是我市阿里巴巴農(nóng)村淘寶項(xiàng)目的市級服務(wù)中心。位于孝義市梧桐鎮(zhèn)梧桐新區(qū)培訓(xùn)大樓村民服務(wù)中心一層，總面積約1500平方米，集辦公、培訓(xùn)、倉儲于一體，分為農(nóng)村淘寶培訓(xùn)中心、服務(wù)中心、物流中心三個(gè)區(qū)域，該中心的主要功能有：負(fù)責(zé)本縣域內(nèi)所有村級服務(wù)站的開拓；組織合伙人的招募、培訓(xùn)，定期例會；整合第三方合作商，激發(fā)當(dāng)?shù)乜h域電商氛圍，加速本地企業(yè)的互聯(lián)網(wǎng)化；并通過菜鳥物流鏈接到村級服務(wù)站，最終成為溝通合伙人、村淘服務(wù)站和村民的重要樞紐。

目前，該中心已經(jīng)裝修完畢，預(yù)計(jì)5月份正式啟動運(yùn)營。項(xiàng)目啟動后，我市將依托農(nóng)村淘寶運(yùn)營中心，加快推動農(nóng)村淘寶合伙人的招募、培訓(xùn)和村級服務(wù)站的建設(shè)工作，構(gòu)建縣、村兩級農(nóng)村電子商務(wù)服務(wù)網(wǎng)絡(luò)，為全市電商發(fā)展奠定堅(jiān)實(shí)的基礎(chǔ)。