第一篇：關(guān)于微信的英語作文

In recent years,Wechat is becoming increasingly popular.Many people express themselves,exchange ideas and deliver information by Wechat.There are a number of reasons for Wechat to be known.To begin with,Wechat is a relative cheap way of communication,which cuts down a great deal of the cost of making a phone call.Next,Wechat is to the taste of the majority of people.Its attractive interface and various functions are loved wildly.Furthermore,convenience also accounts for its popularity.It is available everywhere and at any time.However,problems exist meanwhile.Firstly,our identity can be revealed when we use Wechat.As a result,we can be in trouble.Moreover,it may make communicating with others face to face less.To make the matter worse,relationship could break down.Last but not the least,our attention might be drawn too much to focus on study.That’s all.There is no doubt that Wechat will improve as time goes by.

第二篇：英語介紹微信

He Jinhui(Tim)

Section 792

M00062237

My Topic: Weixin

Introduction

Weixin was created and put into market by Tencent Technology(Shenzhen)Company limited in January 21, 2011.It is very popular.You can see people around you using Weixin to talk with their friends.Weixin is your robust and comprehensive voice chatting app with photo and video sharing.Weixin is a free instant messaging service application.It can make people quick to send voice message, video, pictures and text by phone.Because it is transmitted by network, distance is not a problem.Even your friends in foreign country, you can use weixin to contact.Because of its attractive function, low cost and convenience, Weixin become a hot free soft.Weixin become a successful technology.And the Tencent Technology Company becomes a highly competitive company.Functions

Weixin has many functions.Weixin has basic functions, such as send hold-to-talk voice messages, text messages, pictures and videos.Weixin supports Wi-Fi and 3G data network.And it supports China, Hong Kong, Macau, Taiwan, Japan and US Phone Number.Weixin has speakerphone.Gently press the button to speak.The other party will be able to receive the voice after the button release.Weixin can enjoy group chat up to 20 people.What’s more, Weixin has many other attractive functions.The most attractive function is search people around you.Weixin can search people near you who has Weixin base on your own location.This function can make user to know people around you and then to built a new relationship.Weixin also supports to send video.Shoot a video and send it to the other party immediately.The compressed video is also suitable for

transmission in mobile network.So you can always share the wonderful pieces of life with other people at any time.Weixin also has drift bottle function.This function can share your messages to the world anonymously and make new friends.Weixin also has voice notes function.This function not only can save your voice memo, but also keep your pictures and texts in a convenient way.Weixin also can help you to catch your messages and keep you always updated.Weixin has QQ mail notifications which can alert you when new mails come to your QQ mailbox and you can read the mails right away.It supports sending and receiving messages from Tencent micro blog.Weixin has English language edition.It is convenience for foreign to use it.It can help the company to dominate the market outside of China.The process to send a language message is very simple.Open audio function and speak what you want to say to your friend.Then send the audio document to your friend.Your friend can receive your audio document.Open it then your friend can hear your recording.This model can make two people

“talk” with each other in different place and different time.What’s more, the Tencent Technology Company update version every fifteen days.The last version is version 3.1 updated on Oct 27, 2011.Every version has new function.The version will update now and then.There are many other function will be created in the future.Intended Audience

Most people can become intended audience.It is just like every can own a free email address or a free MSU or QQ.Weixin is designed so that everyone can use it.And people are intent to have a Weixin.Youth, middle-age person and old people are the intend audience.Now the majority of people using Weixin are students.Weixin is popular in high school students and university students.Some primary students stare to use Weixin.Over half of students in our college are using Weixin.The other users are worker.Most of them use Weixin to negotiate business deal.The age range is ten years old to sixty years old.Everyone who can see, hear and speak is

intended audience for this technology.Most people may become Weixin user.Cost

The cost of Weixin is very low.It is almost cost nothing to download Weixin soft.Weixin is a free soft.It is cost nothing to own Weixin if you has a contemporary phone such as Nokia, Motorola, Lenovo.However, it is cost web traffic to send and receive message.The cost of web traffic general is very low.It is enough to spent ten Yuan on web traffic.The low cost is one of reason why Weixin becoming popular.Market Leader

Tencent Technology Company Limited is the market leader for this technology.Weixin was created and put into market by Tencent Technology(Shenzhen)Company limited in January 21, 2011.The company has the right of patent.The other company cannot have this new technology.It is a monopoly.Tencent Technology Company updates the version of Weixin now and then.That can make sure

the company is the market leader for long time.Of course, it is a perfect soft.They always update the version ever fifteen days.The last version is Version

3.1.Tencent is the leader and it is the leader too in the future.

第三篇：關(guān)于微信的英語作文

WeChat is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011.It is the largest standalone messaging app by monthly active users.Wechat is so powerful that it is used widely around young people in China.As

the

Wechat

developing rapidly, more and more people take advantage of its comprehensive abilities.With the help of Wechat,people can communicate with the outside world after the earthquake,the classmates who are not in contact with each other for a long time,parents make a free call with their son who studys abroad.Wechat is changing people’s life.Why does the phenomenon apear in our society?As we can see,there are some common reasons for this.In the first place,a large number of college students are crazy about using Wechat which becomes a fashion.In the second place,students have the chance to write down essays to show their amusing life to their friends.Most of them share their experiences with each other.In the third place,Wechat could help the network users to explore the fascinating world.

第四篇：Wechat微信英語作文三篇及有關(guān)知識

1.The Internet is so powerful that it is used widely around the world.As the Internet isdeveloping rapidly, more and more people take advantage of its comprehensiveabilities.Currently, a website named xiaonei.com is getting fashionable amongstudents inuniversities.Why does such a phenomenon appear in our society? As we can see, there are some common reasons for it.In the first place, a large number of college students are crazy about using xiaonnei.com to make friends.This websiteprovide a wonderful platform for everyone to interact with others.In the second place, students have the chance to write blogs to show their amusing life to their friends.Most of them share their experiences with each other.In the third place, such blogcould help the network users explore the fascinating world.Meanwhile, it helpsstudents improve their IT skills.Although xiaonei.com benefits us a lot ,it has some disadvantages.For example, several students immerse themselves in writing blogsand waste a lot of time.They even abandon their study.Some of them reveal theirpersonal information via their blogs.This condition may lead to crimes.As far as I’m concerned, everyone is supposed to exploit the network blogs with a limit.As a college student, I acknowledge that Internet is not only beneficial but also dangerous.Therefore, I insist that we shouldn’t spare too much time on xiaonei.com.And it’s of vitalimportance for us to protect ourselves when we surf the Internet.2.In recent years, with the development of economy and network, the blogs is popularwith the majority of people, the number of people can easy to express their inner

voices and the thought of communication and so on.There are a lots reasons of the popularity ofblogs.Firstly, someone who want enter blog Is an easy thing, itneed not take much timeand money, you can write your individual thoughts withoutrigid control.Secondly, blog has powerful influence, such as share openness.Thirdly , the openness of blog decides it has rich application, people can pick up knowledgeand share information and so on.However, present blogs may exist negative influence.Some people pass on bed information and lead to bring a lots negative influence to people’s life, and network could be violated by someone and so on.Therefore, weshould take measures to protect it and that can promote harmonious society.3.Think about it, when we talk about instant messaging tool ,which will be the first one jump into your mind.If your answer is QQ or MSN,I must say you're a bit old fashioned.Today, Wechat

is becoming the most popular text and voice messaging tool all over the world, it has a Chinesename Weixin, actually it's also a new product from Tencent, so we can call it QQ's little brother.Can you imagine that a mobile phone ‘a(chǎn)pp’ so appealing that it reaches 200 million users within 8 months of launch without any promotion and quickly spreads to 30 countries? That’s TencentWeChat, it is becoming the ‘must have’ communication tool among the young people in China.It is so easy to use WeChat.First ,you can log in to WeChat with your Facebook account or signup with your phone number, and then add your friends Number in your contact list, now you canstart your conversation by tapping the speak button.It's just like using a walkie talkie

（two way radio）.WeChat is powerful.It supports sending voice, video, photo and text messages.You can also do group chats, or you can find new friends nearby to talk to, you can even directlysend message to Tencent QQ friends.WeChat works on iOS, Android, Windows Phone, Symbian and Blackberry devices, it is supported on Wi-Fi, 2G, 3G, and 4G data networks.It means no matter when and where, you can chat with your family or friends in a brand new way by using yourphone however you don't need worry you phone fees.WeChat is becoming one of the first techservices from China to tap an international customer base and to sport more users outside thehome country than domestically and it has 300 million registered users all over the world up tonow.It is definitely a wonderful invention that changed the world.On September,11,2012,Pony Ma,CEO and Co-founder of Tencent announced that registered user of WeChat had hit 200 million,doubled the number just six months ago.The incredible figure is, everyday, WeChat generates more than 700 million location-based activities.On the conference, Mr Ma also encouraged developer to collaborate work on this platform to provide better experience for users.WeChat is whatsapp-style messaging app.Initially, it is IM software enable

users to communicate in text,voice messaging and picture/video sharing.Then, more SNS features added in.Now, WeChat open to celebrities and brands, users can browse registered celebrities public accounts and connect with brands by scanning customized QR.QR code is the trademark for a type of matrix barcode, which is easy to creat and share by everyone.Starbucks is the first brand to promote its presence on this platform.All you need to do is to scan the QR code to add Starbucks in ur contact, then send emotion message ,correspondingly, the Starbucks will send a short peice of music back based on your “emotion”.This is interactive way to communicate, at the same time , u can also receive updated information about promoted products.WeChat, the world largest message app launched by Tencent, is more than the traditional IM software to connect with outside world.WeChat itself has become an increasingly influential service to engage brands with consumers.It provides huge consumer database for brands,Tv shows,celebrities,medias to reach out.According to the latest data released at China Internet Conference, the registed users on WeChat platform had topped 200 million,up 100 million from just six months ago.Now, Tencent is using QR code to bring this mobile app forward its social media platform.Users can follow brands or celebrities account on this platform to receive updated information just like ”twitter“ function, but the only way to engage these brands is through scanning QR code，which readable by WeChat.Although QR code is easy to create and share, it still little award.Marketers are excited about this opportunity to build one-to-one relationship with customers.Brands can build direct connection with its potential customers without intermediate agency.Combined with developed LBS(location-based service),brandsalsocan leverage precision of marketing campaign.The Tencent has released new updated profile of WeChat typical users.In less than two years，WeChat has topped 200 million users and expanded its business to overseas market，which making it one of most popular mobile chat application in the world.According to official report，the typical user group of WeChat are likely to be young，urban and male。Male users account for 63% and majority of them between 20s-30s.In terms of occupation，college students make greatest contribution(64.51%), followed by users come from IT

industry(16.12%)and white-collars(11.49%).

第五篇：微信

何為微信

微信（WeChat）是騰訊公司于2011年初推出的一款快速發(fā)送文字和照片、支持多人語音對講的手機聊天軟件。用戶可以通過手機或平板快速發(fā)送語音、視頻、圖片和文字。微信提供公眾平臺、朋友圈、消息推送等功能，用戶可以通過“搖一搖”、“搜索號碼”、“附近的人”、掃二維碼方式添加好友和關(guān)注公眾平臺，同時微信將內(nèi)容分享給好友以及將用戶看到的精彩內(nèi)容分享到微信朋友圈。

微信的盈利模式

(1)微信VIP：也可以說是針對普通微信用戶的增值服務(wù)

(2)LBS推薦（地理位置服務(wù)）：微信會員卡基于地理信息、時間、用戶日常消費習(xí)慣，以及基于用戶的地理位置推薦周圍商家微信會員信息，查找附件的商家。推送相關(guān)生活服務(wù)信息以及與商家分成收取廣告費。

(3)APP應(yīng)用：微信上每個公眾賬號都可以當(dāng)做一個獨立APP ,微信現(xiàn)在可以根據(jù)需求開發(fā)接入各種應(yīng)用。

(4)硬廣展示：微信可以充分利用龐大的用戶流量進行展示

(5)發(fā)展游戲平臺實現(xiàn)增值：游戲充值

微信公眾號的盈利模式 ： 前向收費(向用戶收費)

1、電商

2、游戲

3、VIP服務(wù)，通過提供高質(zhì)量差異化服務(wù)，對VIP用戶進行收費。

后向收費(向廣告主收費)

1、接單，幾乎每個討論微信的群里，都有一些廣告聯(lián)盟的人在派單，讓你直接把廣告以富媒體的方式推送出去;

2、品牌廣告

3、間接投放，不直接在微信官方編輯后臺投放廣告，而是把用戶帶到第三方的頁面上，在這個頁面上投放廣告

4、植入廣告，在推送的富媒體內(nèi)容上，植入廣告內(nèi)容

5、軟文，總是有很多公司需要做PR的，比如科技類的微信，就可以給一些創(chuàng)業(yè)公司、App做很好的宣傳。

微信與微博的比較 從本質(zhì)上看：

微信：工具 交流

完整

微博：載體 信息 “精選” 從網(wǎng)絡(luò)結(jié)構(gòu)看：

微信：基于關(guān)系

微博： 基于“興趣”

單向關(guān)注

雙向關(guān)注

對等交流

非對等交流

封閉的社交平臺

開放的信息平臺 從基本特點看：

微信：溝通效率高

傳播速度快

秘密的關(guān)系平臺

公共的信息平臺

粉絲獲取難度大

粉絲獲取難度小 品牌推廣優(yōu)勢項目對比：

微信：打折促銷

微博：公共關(guān)系

客戶服務(wù)

信息傳播

信息推送

品牌曝光 用戶數(shù)量對比： 至2013年12月

微博用戶數(shù)量：2.81億 微信用戶數(shù)量：3.55億 截至到2013年12月，中國手機微博用戶數(shù)為1.96億，較2012年年底減少了596萬。同時，手機微博的使用率僅為39.3%，比2012年底降低了8.9個百分點。

微博現(xiàn)狀

華爾街的研究表明57%新浪微博用戶是僵尸

通過對約1.2萬個時間軸中有帖子的帳戶進行研究，研究人員發(fā)現(xiàn)，7天內(nèi)86.9%的用戶沒有發(fā)布原創(chuàng)帖子，88.9%的用戶沒有回復(fù)過其他用戶的帖子。發(fā)帖量超過20條的用戶只占0.5%，另外0.5%用戶的發(fā)帖量超過40條。

缺點：眾多僵尸粉、信息過于碎片化、信噪比過高

微博憑什么走紅？ 時事熱點

有趣，甚至惡搞

微博適合哪些人？ 需要高曝光率的用戶 需要時刻吐槽的用戶 對于熱點極其關(guān)注的用戶 微博更像一個展銷平臺

直面微信弱點：推廣難度大，有人認(rèn)為微信公眾平臺目前最大問題是信息過載。知名IT評論人魏武揮曾表示，不分主次的信息轟炸將用戶的時間嚴(yán)重碎片化。

微信推廣難度不斷增加服務(wù)號每個月將只允許發(fā)一條信息，訂閱號仍可以一天發(fā)一條消息，但用戶則不再顯示推送提示。

結(jié)論：由上對比可見，論營銷，微博更具優(yōu)勢。但在微信，當(dāng)品牌成功得到關(guān)注后，便可以進行到達(dá)率幾乎為100%的對話，它的維系的能力便遠(yuǎn)遠(yuǎn)超過了微博。

此外，通過LBS、語音功能、實時對話等一系列多媒體功能，品牌可以為用戶提供更加有豐富的服務(wù)，制定更明確的營銷策略?；谶@種功能，微信已遠(yuǎn)遠(yuǎn)超越了其最初設(shè)計的語音通信屬性，其平臺化的商業(yè)價值顯然更值得期待。

微信營銷：

微信營銷屬于“許可式”的，只有在得到用戶許可后，品牌方可展開對話，雖然這部分用戶可以被明確定義為品牌的忠實用戶，但殘酷的是，他們也可以隨時關(guān)閉與品牌之間的互動。所以如何維系與用戶之間的關(guān)系將成為進一步討論微信營銷的關(guān)鍵?！赌戏饺宋镏芸吩?jīng)給出一個頗有建樹的建議,“提供價值，而非吸引眼球，這是微信的態(tài)度，也是它能否成功的關(guān)鍵?！?/p>

模式一：活動式微信——漂流瓶

營銷方式：微信官方可以對漂流瓶的參數(shù)進行更改，使得合作商家推廣的活動在某一時間段內(nèi)拋出的“漂流瓶”數(shù)量大增，普通用戶“撈”到的頻率也會增加。加上“漂流瓶”模式本身可以發(fā)送不同的文字內(nèi)容甚至語音小游戲等，如果營銷得當(dāng)，也能產(chǎn)生不錯的營銷效果。

案例：招商銀行的“愛心漂流瓶”

活動期間，微信用戶用“漂流瓶”功能撿到招商銀行漂流瓶，回復(fù)之后招商銀行便會通過“小積分，微慈善”平臺為為自閉癥兒童提供幫助。根據(jù)觀察，在招行展開活動期間，每撿十次漂流瓶便基本上有一次會撿到招行的愛心漂流瓶。不過，介于漂流瓶內(nèi)容重復(fù)，如果可提供更加多樣化的靈活信息，用戶的參與度會更高。

模式二：互動式推送微信

營銷方式：通過一對一的推送，品牌可以與“粉絲”開

展個性化的互動活動，提供更加直接的互動體驗。

案例：星巴克《自然醒》

當(dāng)用戶添加“星巴克”為好友后，用微信表情表達(dá)心情，星巴克就會根據(jù)用戶發(fā)送的心情，用《自然醒》專輯中的音樂回應(yīng)用戶。

模式三：陪聊式對話微信

營銷方式：現(xiàn)在微信開放平臺已經(jīng)提供了基本的會話功能，讓品牌用戶之間做交互溝通，但由于陪聊式的對話更有針對性，所以品牌無疑需要大量的人力成本投入。

案例：長虹微信聊天機器人

以長虹為例，長虹微信團隊將自己旗下的主流產(chǎn)品包裝成性格各異的微信機器人，這些機器人通過自由設(shè)置的關(guān)鍵詞回復(fù)功能最大限度的與微信粉絲進行點對點互動。既讓官方與用戶之間建立了親密的關(guān)系，又讓回復(fù)變得非常智能和貼切。

模式四：O2O模式——二維碼

營銷方式：在微信中，用戶只需用手機掃描商家的獨有二維碼，就能獲得一張存儲于微信中的電子會員卡，可享受商家提供的會員折扣和服務(wù)。企業(yè)可以設(shè)定自己品牌的二維碼，用折扣和優(yōu)惠來吸引用戶關(guān)注，開拓O2O營銷模式。

案例：深圳海岸城“開啟微信會員卡”

模式五：社交分享——第三方應(yīng)用

營銷方式：微信開放平臺是微信4.0版本推出的新功能，應(yīng)用開發(fā)者可通過微信開放接口接入第三方應(yīng)用。還可以將應(yīng)用的LOGO放入微信附件欄中，讓微信用戶方便地在會話中調(diào)用第三方應(yīng)用進行內(nèi)容選擇與分享。

案例：美麗說×微信

用戶可以將美麗說中的內(nèi)容分享到微信中，由于微信用戶彼此間具有某種更加親密的關(guān)系，所以當(dāng)美麗說中的商品被某個用戶分享給其他好友后，相當(dāng)于完成了一個有效到達(dá)的口碑營銷。模式六：地理位置推送——LBS

營銷方式：品牌點擊“查看附近的人”后，可以根據(jù)自己的地理位置查找到周圍的微信用戶。然后根據(jù)地理位置將相應(yīng)的促銷信息推送給附近用戶，進行精準(zhǔn)投放。

案例：K5便利店新店推廣

K5便利店新店開張時，利用微信“查看附近的人”和“向附近的人打招呼”兩個功能，成功進行基于LBS的推送。