第一篇：上海奉賢農(nóng)業(yè)旅游景點(diǎn)營(yíng)銷(xiāo)策劃方案

《上海奉賢農(nóng)業(yè)旅游景點(diǎn)營(yíng)銷(xiāo)策劃方案》

創(chuàng) 作 思 路 基 本 概 述

【3大營(yíng)銷(xiāo)戰(zhàn)略定位】

（一）高端發(fā)力-----奉賢實(shí)施強(qiáng)區(qū)戰(zhàn)略，把鄉(xiāng)村生態(tài)旅游業(yè)作為優(yōu)化農(nóng)村經(jīng)濟(jì)結(jié)構(gòu)的切入點(diǎn)。

（二）積極推進(jìn)-----奉賢旅游，全力打造“政府主導(dǎo)、社會(huì)參與、企業(yè)運(yùn)作”的新格局。

（三）深度營(yíng)銷(xiāo)-----奉賢旅游將以科學(xué)發(fā)展觀(guān)為指導(dǎo)思想，生態(tài)與旅游相結(jié)合，傾力打造鄉(xiāng)村假日旅游精品。

【5大營(yíng)銷(xiāo)體系】

一、項(xiàng)目定位 ORIENTATION

□ 根據(jù)市場(chǎng)調(diào)研，對(duì)市場(chǎng)定位、產(chǎn)品定位、品牌定位、形象定位、目標(biāo)定位、特色定位進(jìn)行系統(tǒng)的可行性分析，這是奉賢農(nóng)業(yè)旅游景點(diǎn)營(yíng)銷(xiāo)過(guò)程中最核心的環(huán)節(jié)。

二、產(chǎn)品規(guī)劃 PLANNING

□ 在市場(chǎng)調(diào)查的基礎(chǔ)上，本著“思路決定出路”的原則，對(duì)奉賢旅游的戰(zhàn)略規(guī)劃、旅游形態(tài)、產(chǎn)品結(jié)構(gòu)、市場(chǎng)遠(yuǎn)景、消費(fèi)結(jié)構(gòu)等若干環(huán)節(jié)進(jìn)行營(yíng)銷(xiāo)規(guī)劃設(shè)計(jì)。

三、營(yíng)銷(xiāo)推廣 PROPAGATION

□ 通過(guò)媒體立體組合式，對(duì)旅游整體形象、旅游產(chǎn)品進(jìn)行市場(chǎng)宣傳，把奉賢農(nóng)業(yè)旅游的形象、特點(diǎn)、功能、服務(wù)、業(yè)態(tài)等全方位展示給海內(nèi)外游客。

四、銷(xiāo)售策劃與執(zhí)行 SALES

□ 構(gòu)筑奉賢上海南部生態(tài)農(nóng)業(yè)與鄉(xiāng)村大世界旅游目的地新形象，有計(jì)劃將奉賢農(nóng)業(yè)旅游景點(diǎn)進(jìn)行市場(chǎng)販賣(mài)。

五、經(jīng)營(yíng)策劃與執(zhí)行 OPERATION

□ 對(duì)奉賢農(nóng)業(yè)旅游景點(diǎn)的營(yíng)銷(xiāo)進(jìn)行整體包裝和推廣，營(yíng)造旅游氛圍，實(shí)現(xiàn)整體造勢(shì)。

【10大營(yíng)銷(xiāo)賣(mài)點(diǎn)】

■ 一是營(yíng)銷(xiāo)理念?yuàn)蕵?lè)化：努力打造 “生態(tài)的營(yíng)銷(xiāo)、歡樂(lè)的營(yíng)銷(xiāo)、體驗(yàn)的營(yíng)銷(xiāo)”的奉賢農(nóng)業(yè)旅游?！?二是營(yíng)銷(xiāo)戰(zhàn)略社會(huì)化：奉賢區(qū)政府全程、全面、全力介入旅游營(yíng)銷(xiāo)，從而切實(shí)有效地落實(shí)政府主導(dǎo)戰(zhàn)略。

■ 三是營(yíng)銷(xiāo)模式多樣化：奉賢農(nóng)業(yè)旅游將導(dǎo)入娛樂(lè)營(yíng)銷(xiāo)、節(jié)會(huì)營(yíng)銷(xiāo)、品牌營(yíng)銷(xiāo)、概念營(yíng)銷(xiāo)、名人營(yíng)銷(xiāo)、公益營(yíng)銷(xiāo)、博客營(yíng)銷(xiāo)、共生營(yíng)銷(xiāo)等概念。

■ 四是營(yíng)銷(xiāo)策略故事化：旅游營(yíng)銷(xiāo)競(jìng)爭(zhēng)從某種意義上講是故事?tīng)I(yíng)銷(xiāo)。“定位就是找故事、策劃就是編故事、營(yíng)銷(xiāo)就是賣(mài)故事、品牌就是吃故事?！?/p>

■ 五是營(yíng)銷(xiāo)活動(dòng)事件化：大型（主題）旅游活動(dòng)的競(jìng)爭(zhēng)，將成為旅游營(yíng)銷(xiāo)爭(zhēng)奪注意力之戰(zhàn)、爭(zhēng)奪形象力之戰(zhàn)和爭(zhēng)奪競(jìng)爭(zhēng)力之戰(zhàn)。制造話(huà)題、設(shè)計(jì)

懸念、營(yíng)銷(xiāo)名人、炒作概念、爭(zhēng)奪媒體、將成為奉賢農(nóng)業(yè)旅游市場(chǎng)營(yíng)銷(xiāo)的重要手段之一。

■ 六是營(yíng)銷(xiāo)品牌國(guó)際化：依托上海國(guó)際大都市的城市特色與城市名片，塑造奉賢城區(qū)農(nóng)業(yè)生態(tài)觀(guān)光和旅游目的地形象。

■ 七是營(yíng)銷(xiāo)渠道多元化：實(shí)施整合營(yíng)銷(xiāo)和多元化營(yíng)銷(xiāo)戰(zhàn)略，利用城區(qū)資源優(yōu)勢(shì)，大力拓展新的營(yíng)銷(xiāo)渠道，實(shí)施重點(diǎn)客源市場(chǎng)重點(diǎn)突破，聯(lián)合廣告與公關(guān)營(yíng)銷(xiāo)手段，強(qiáng)調(diào)奉賢社會(huì)資源的整合與利用。

■ 八是營(yíng)銷(xiāo)運(yùn)作專(zhuān)業(yè)化：委托專(zhuān)業(yè)旅游營(yíng)銷(xiāo)公司和機(jī)構(gòu)進(jìn)行策劃和執(zhí)行，奉賢未來(lái)旅游營(yíng)銷(xiāo)將會(huì)逐步走向成熟，走向科學(xué)營(yíng)銷(xiāo)時(shí)代。

■ 九是營(yíng)銷(xiāo)聯(lián)合共生化：“共生營(yíng)銷(xiāo)”是奉賢旅游市場(chǎng)營(yíng)銷(xiāo)不可缺少的一部分，有效進(jìn)行區(qū)域聯(lián)合、業(yè)內(nèi)聯(lián)合，有利于奉賢旅游向深度與廣度進(jìn)一步邁進(jìn)。

■ 十是營(yíng)銷(xiāo)競(jìng)爭(zhēng)全面化：突出奉賢旅游市場(chǎng)核心競(jìng)爭(zhēng)力，既表現(xiàn)全行業(yè)、全領(lǐng)域、全進(jìn)程、全地域、全方位的全面化競(jìng)爭(zhēng)，又表現(xiàn)全局與細(xì)節(jié)、局部與整體、策劃與執(zhí)行、總體與細(xì)節(jié)、政府與企業(yè)、戰(zhàn)略與策略、營(yíng)銷(xiāo)與促銷(xiāo)的全面化競(jìng)爭(zhēng)。

第二篇：旅游景點(diǎn)營(yíng)銷(xiāo)策劃

旅游景點(diǎn)營(yíng)銷(xiāo)推廣策劃怎么做？

發(fā)布時(shí)間：2012-03-12 10:46瀏覽量：338次

旅游景點(diǎn)的發(fā)展程度往往決定于對(duì)它的宣傳力度，雖然有一句叫“酒香不怕巷子深”，但是從這個(gè)旅游景點(diǎn)被發(fā)現(xiàn)到傳統(tǒng)的傳播開(kāi)來(lái)，需要很久的時(shí)間。而營(yíng)銷(xiāo)推廣則是加速這一過(guò)程的較好的方法，大大的縮短了旅游景點(diǎn)被大眾認(rèn)可的時(shí)間。而這個(gè)時(shí)間的長(zhǎng)短就取決于營(yíng)銷(xiāo)推廣策劃的質(zhì)量，好的營(yíng)銷(xiāo)推廣策劃不僅可以縮短旅游景點(diǎn)被認(rèn)知的時(shí)間，而且可以塑造該旅游景點(diǎn)在大眾心中的形象，這對(duì)景點(diǎn)知名度的傳播是大有裨益的。

做旅游景點(diǎn)的營(yíng)銷(xiāo)推廣策劃，首先必須分析旅游景點(diǎn)的特色，也就是亮點(diǎn)。為什么游客要到這來(lái)玩，因?yàn)檫@個(gè)旅游景點(diǎn)的東西是獨(dú)一無(wú)二或者罕有的，這就是亮點(diǎn)。其次，是客戶(hù)的定位，例如客戶(hù)的年齡層和分布地區(qū)，這一數(shù)據(jù)決定了游客的行為習(xí)慣和愛(ài)好，通過(guò)分析這個(gè)來(lái)優(yōu)化景點(diǎn)的設(shè)施和節(jié)目。以上是對(duì)旅游景點(diǎn)本身的包裝，搞好旅游景點(diǎn)之后還欠缺的就是多元化的營(yíng)銷(xiāo)推廣渠道。

營(yíng)銷(xiāo)推廣渠道分為線(xiàn)下渠道和線(xiàn)上渠道（網(wǎng)絡(luò)推廣）。線(xiàn)下渠道一般多為投放在例如廣告板、公交車(chē)上的廣告和電視廣告等。在營(yíng)銷(xiāo)推廣策劃里，可以分析這種推廣方式的優(yōu)劣，這種方式一般耗資巨大，并且區(qū)域局限性較大（多為在本市推廣）。而線(xiàn)上推廣也就是網(wǎng)絡(luò)推廣面向的是全國(guó)的人群，傳播范圍和速度都是非常快的，在旅游景點(diǎn)的營(yíng)銷(xiāo)推廣策劃里可以分析網(wǎng)絡(luò)推廣的優(yōu)點(diǎn)，同樣要涵蓋網(wǎng)絡(luò)推廣的具體方法。最后就是人員的規(guī)劃了，基本上旅游景點(diǎn)營(yíng)銷(xiāo)推廣策劃的內(nèi)容就分為這四大部分了。如何做好旅游景點(diǎn)營(yíng)銷(xiāo)

作者：胡崢

日期：2011-6-2 12:56:43

1．要找出景區(qū)的特色，根據(jù)市場(chǎng)需求，把它設(shè)計(jì)成適合游客消費(fèi)的產(chǎn)品；

2．根據(jù)不同時(shí)期、不同區(qū)域的市場(chǎng)環(huán)境，確定景區(qū)產(chǎn)品的“賣(mài)點(diǎn)”，制作能代表其“賣(mài)點(diǎn)”的文字和圖片；要找到能形象描述景區(qū)“賣(mài)點(diǎn)”的“關(guān)鍵詞”，拍攝到代表景區(qū)“賣(mài)點(diǎn)”形象的圖片；

3.有形象意識(shí)。形象就是提到這個(gè)景區(qū)人們腦子里想到的是什么.要知道自己要塑造的形象是什么, 知道通過(guò)什么樣的活動(dòng)、什么樣的渠道塑造;

4．知道景區(qū)產(chǎn)品賣(mài)到哪、賣(mài)給誰(shuí)；知道這些人生活方式和消費(fèi)習(xí)慣；知道自己的東西該賣(mài)多少錢(qián)；

5．知道目標(biāo)客戶(hù)群接受信息的渠道，在媒體上展示景區(qū)的“賣(mài)點(diǎn)”，引起人們的注意；

6.充分利用景區(qū)旅游產(chǎn)品“準(zhǔn)公共產(chǎn)品”的特點(diǎn)，在廣告宣傳上盡量少花錢(qián)多辦事；

7．制作景區(qū)網(wǎng)站，已備人們更進(jìn)一步了解景區(qū)。網(wǎng)站是景區(qū)的基礎(chǔ)資料庫(kù)，是景區(qū)的窗口。報(bào)紙、廣播、電視等傳媒的空間有限、價(jià)格較高，不可能在這些媒

體上很詳盡地介紹景區(qū)，而人們出行前想要進(jìn)一步了解景區(qū)更多的東西，網(wǎng)站則成了重要的、也是必要的宣傳手段。而且，如果一個(gè)景區(qū)目前還沒(méi)有網(wǎng)站，會(huì)被認(rèn)為“土”，是不上檔次的；

8．要不斷地搞“活動(dòng)”，既使只是為宣傳制造“由頭”。

“活動(dòng)”是宣傳的載體，也是景區(qū)經(jīng)營(yíng)管理的“抓手”；

有“活動(dòng)”媒體才有話(huà)說(shuō)，能成為新聞，更可節(jié)省大筆宣傳費(fèi)，有“活動(dòng)’游客才會(huì)覺(jué)著這個(gè)地方有“活力”；

搞“活動(dòng)”也是打造景區(qū)形象的方式，可以通過(guò)活動(dòng)告訴游客這個(gè)地方適合什么樣的人來(lái)、來(lái)了能干什么。

9．建立銷(xiāo)售渠道，要將“產(chǎn)品”放到經(jīng)銷(xiāo)商的貨架上。

旅行社是景區(qū)產(chǎn)品的主要經(jīng)銷(xiāo)商。景區(qū)的宣傳圖冊(cè)要插到旅行社的宣傳架上，景區(qū)產(chǎn)品說(shuō)明書(shū)要放到旅行社的辦公桌上。

但要注意：旅行社不會(huì)銷(xiāo)售沒(méi)有知名度的產(chǎn)品，也不要企望旅行社給景區(qū)作大宣傳。銷(xiāo)售渠道的建立，是在大眾傳媒宣傳過(guò)程之中和之后，否則即使你找上門(mén)，旅行社也不會(huì)搭理你。

另外還需注意：短途旅游，尤其是屬于“城市周邊周末游”性質(zhì)的景點(diǎn)，隨著自駕游比例的增加，旅行社的作用很小，而且越來(lái)越小，不要過(guò)度依賴(lài)這一銷(xiāo)售渠道。

汽車(chē)俱樂(lè)部、戶(hù)外俱樂(lè)部等也正在成為景區(qū)產(chǎn)品的經(jīng)銷(xiāo)商

第三篇：上海旅游景點(diǎn)介紹

Shanghai Travel and Tours Guide

Located at the center of the mainland's coastline, Shanghai has long been a major hub of communications, transportation, and international exchange.The municipality covers an area of 6,341 square kilometers and has a population of more than 13.5 million.Shanghai is China's largest economic comprehensive industrial base, and a famous historical and cultural city.The city consistently attracts investment and is seen as an ideal venue for business gatherings.It is also a must on any agenda during a tour of China.Shanghai has fostered a comprehensive transportation network that incorporates land, sea, and air travel, as well as a convenient urban transportation system.More than 300 airlines serve the city, proving direct flights to more than 20 countries and regions.The addition of the Shanghai Pudong International Airport, which went into operation in 1999, is expected to increase the annual passenger volume to some 20 million.Special tourist trains running between Shanghai and the neighboring provinces of Jiangsu and Zhejiang, as well as tourist bus routes along newly-constructed expressways, offer great convenience for regional travel.Shanghai has more than 400 travel agencies to assist visitors, and the 127 star-rated hotels offer a total of 40, 000 guest rooms.Visitors to Shanghai are not only dazzled by the modern metropolis and gateway to a developing China, but are also able to immerse themselves in the unique Shanghai culture, a combination of Chinese and Western elements.Colorful festivals and celebrations dot the yearly Shanghai activities calendar, such as the Shanghai Nanhui Peach Blossoms Festival, Shanghai International Tea Culture Festival and Shanghai China International Art Festival.Shanghai has also introduced special tour packages aimed at the different interests of visitors, such as bicycling tours, hiking tours, gourmet tours, rehabilitation and health care tours, study tours, Japanese young women's tours, honey moon tours, and convention and exhibition tours.The Bund

The well-known Bund is a must for visitors to Shanghai.Fifty-two buildings lining the narrow shoreline of the Huangpu River offer a living exhibition of Gothic, Baroque, Roman, Classic Revival and Renaissance architectural styles, as well as combinations of Chinese and Western styles.They are also a condensation of the recent history of the city.The wide embankment offers ample room for strolling and is used by locals for morning exercises and evening gatherings.In the evening, colorful lights illuminate the area and create a shimmering image deserving of the name Pearl of the Orient.The Yu Garden

The Yu Gardens are a classical landscape in the Southern Chinese style with a history of more than 400 years.Pavilions, halls, rockeries and ponds display the finest in landscaping from the Southern style as seen in the Ming and Qing dynasties.More than 40 landscapes were ingeniously separated by latticed walls, winding corridors, and lattice windows.People’s Square

People's Square has become the political and cultural center in Shanghai since 1994, when it was rebuilt.In and around the square are a massive fountain named the Light of Huangpu River, 10,000 square meters of lawns, six groups of relief carvings that depict the history of Shanghai, the New Shanghai Museum, the offices of the municipal government, an underground shopping plaza, the Shanghai Grand Theater and the Shanghai Exhibition Center

The Orient Pearl TV Tower

The Orient Pearl TV Tower is 468 meters high, the tallest in Asia and third tallest in the world.It faces the Bund across the Huangpu River.When viewed from the Bund, the tower and the Nanpu and Yangpu bridges create a vivid imagery known as “two dragons playing with a pearl.” The sphere at the top has a diameter of 45 meters and is 263 meters above ground.The observation deck in the sphere offers a sweeping view of the city.The revolving restaurant is set at 267 meters above Pudong New Area.The dance ball, piano bar and 20 karaoke rooms, at 271 meters, are also opened to the public.The penthouse, which sits at 350 meters, has an observation deck, meeting room, and coffee shop.The tower integrates broadcasting technologies with sightseeing, catering, shopping, amusement, and accommodations.It has become the symbol of the city and a major tourist attraction in Shanghai.Cruise on the Huangpu River

Cruising on the Huangpu River, visitors can gaze at the mighty skyscrapers, the Monument Tower to the People's Heroes, the famous Waibaidu Bridge and Huangpu Park on one bank, and the Orient Pearl TV Tower, International Convertion Center, Jin Mao Building and the newly rising Pudong New Area on the other.The Yangpu and Nanpu bridges span the river.From the river, visitors can also view the ruins of ancient cannon emplacements and fortifications at Wusong and the magnificent view of the Yangtze River as it empties into the sea.Nanjing Road

Nanjing Road East, honored as “China's No.l Street”, has become an all-weather pedestrian arcade.Shops and restaurants provide products and services with their own characteristics, making it an ideal place that integrates shopping, restaurants, amusement and sightseeing.Luxun Park

The museum and tomb are located in Lu Xun Park.LU Xun was an imminent man of letters.The museum exhibits Lu Xun's manuscripts, some of his personal effects, document., and photos.The headstone at the Tomb of Lu Xun is in the calligraphy of Vhio Zedong and reads “The Tomb of Mr.Lu Xun.”

Dr.Sun’s Residence

Dr.Sun Yat-sen, the forerunner of the Chinese democratic revolution, and his wilr Soong Ching Ling, lived in this building from 1918 to 1924.It was in the residence that Dr.Sun Yat-sen met representatives of the Communist Party and fostered the first cooperation between the Chinese Communist Party and the Kuomintang.Soong Ching Ling’s Residence

This is the former residence of Soong Ching Ling.an honorary chairwoman of the People's Republic of China and the widow of Sun Yat-sen.She lived, worked, and studied here during the last years of her life.Birthplace of the Communist Party of China.In July of 1921, the First National Communist Party Congress was held in this building.The congress passed the Party's program and resolutions, elected the central committee, and declared the founding of the CPC.Shanghai Library The new Shanghai Library, which covers an area of some 80,000 square meters, has a collection of 13 million books and is considered one of the top ten libraries in the world.The library incorporates the open-stacks approach favored in the West, which allows for convenience in borrowing books.Shanghai Grand Theater

Located in the northwestern corner of People's Square.the Shanghai Grand Theater covers 70,000 squat, meters.It is actually composed of three theaters.The theaters can accommodate performances of ballet opera, symphonies, chamber music modern dramas, and musicals.The theater also owns the largest, fully automatic stage in Asia.The theater has become a symbol of modern culture in Shanghai.DuoLun Road

Cultural Celebrities' Street, located along Duolun Road and surrounding areas,is a living memorial to the modern cultural celebrities of Shang-hai and is also a condensation of modern culture.Such Chinese literary giants as Lu Xun, Mao Dun, Guo Moruo and Ye Shengtao lived and wrote here,making the road an important feature in China's modern cultural history.In addition, the famous Gongfei Cafe.Celebrities Mansion, the Shanghai Art Opera Troupe, and Hai Shang Jiu Li also display the accumulated cultural atmosphere of Duolun Road today.1.The orient Pearl TV Tower 東方明珠

The orient Pearl TV Tower is 468 meters high, the tallest in Asia and third tallest in the world.It faces the Bund across the Huangpu River.When viewed from the Bund, the tower and the Nanpu and Yangpu bridges create a vivid imagery known as “two dragons playing with a pearl.” The sphere at the top has a diameter of 45 meters and is 263 meters above ground.The observation deck in the sphere offers a sweeping view of the city.The revolving restaurant is set at 267 meters above Pudong New Area.The dance ball, piano bar and 20 karaoke rooms, at 271 meters, are also opened to the public.The penthouse, which sits at 350 meters, has an observation deck, meeting room, and coffee shop.The tower integrates broadcasting technologies with sightseeing, catering, shopping, amusement, and accommodations.It has become the symbol of the city and a major tourist attraction in Shanghai.2.Chenghuang Miao Temple 城隍廟

The Temple of the Town Deity is located south of Yuyuan Gardan.There used to be a temple to the local deity, whick the inhabitants believed would protect them, in every city.The city deities were frequently real persons to whom the town owed something.Today, an arts aand crafts store is in the temple.3.新天地

Shanghai Xintiandi in Shanghai is an historical and cultural character of the city tourist attractions, it is unique Shikumen Shanghai-based urban construction, into a world-class restaurants, business, entertainment, culture, leisure walking Street.Xintiandi is located in the city centre, south of Huaihai Road, Huangbeinanlu and Madang Road between 30,000 square meters of land, adjacent to Huangbeinanlu Station and the North-South, East and West of the intersection of an elevated road.The project is the construction of a new era of tradition and cultural life of the city tourist attractions, with its fusion of Chinese and Western, old and new combination of tone, Shanghai will be the traditional Shikumen Linong and full integration of contemporary new construction.4.外灘 The bund

Located along the Huangpu River, the Bund shows off Shanghai’s outstanding foreign buildings, most of which were erected before 1937.位于黃浦江，外灘顯示了上海的優(yōu)秀的外國(guó)建筑，其中大部分是1937年前建造。在歐洲人，外灘是上海的答案華爾街。在20世紀(jì)30年代，該字符串的建筑物主辦城市的金融和商業(yè)中心，與世界上最大的銀行和貿(mào)易帝國(guó)建立了一個(gè)基地.5.南京路步行街 nanjing road Nanjing Road is the main shopping street of Shangai and one of the world's busiest shopping streets.It is divided into two sections: the eastern section and the western section.It is known for its shopping centers, best restaurants and many tourists attactions.Millions of people visit Nanjing Road every year, walking, shopping, and having a good time!

6.人民廣場(chǎng) The people's square

The people's square is the Shanghai biggest public square, is melts the culture, the afforestation, the beautification is a body.the square's central committee is 320 square meter circular fountains, is three 9 level of submersion types.This is the domestic origination large-scale music dry eruptive fountain, red, yellow, blue tricolor glass stair composition colored corona, creates beautifully magnificent, the rich attraction new landscape cross-century politics cultural center.The fountain central in reliefs Shanghai's domain, the fountain four weeks is 4 red copper flower-beds, makes 44 Shi Gudeng with the flowered corundum 8.上海老街 shanghai old street Into the Shanghai Street, as if you back 100 years ago, Shanghai's bustling market!走進(jìn)上海老街，您仿佛回100年前上海的繁華集市!

Set sightseeing, shopping, recreation, cultural display in one multi-functional characteristics Street.集旅游觀(guān)光、購(gòu)物消費(fèi)、休閑娛樂(lè)、文化展示于一體的多功能特色街.9.龍陽(yáng)路磁懸浮列車(chē) longyang road Shanghai maglev train line west of Shanghai Metro Line 2 of the Longyang Road Station, east to Shanghai Pudong International Airport with a total length of 29.863 km.It is from China and Germany jointly developed.It is the world's first commercial maglev line operation.Top speed is 500km per hour!上海磁懸浮列車(chē)專(zhuān)線(xiàn)西起上海地鐵2號(hào)線(xiàn)的龍陽(yáng)路站，東至上海浦東國(guó)際機(jī)場(chǎng)，全長(zhǎng)29．863公里。它是由中國(guó)和德國(guó)合作開(kāi)發(fā)的。是世界第一條商業(yè)運(yùn)營(yíng)的磁懸浮專(zhuān)線(xiàn)。最高時(shí)速500公里每小時(shí)！

10.Cruise on the Huangpu River 黃浦江

Cruising on the Huangpu River, visitors can gaze at the mighty skyscrapers, the Monument Tower to the People's Heroes, the famous Waibaidu Bridge and Huangpu Park on one bank, and the orient Pearl TV Tower, International Convertion Center, Jin Mao Building and the newly rising Pudong New Area on the other.The Yangpu and Nanpu bridges span the river.From the river, visitors can also view the ruins of ancient cannon emplacements and fortifications at Wusong and the magnificent view of the Yangtze River as it empties into the sea.11.金茂大廈

Shanghai Jinmao Tower profiles early 1999, Shanghai has a landmark proudly stands bank of the Huangpu Jiang, the long-awaited third in the world, China's first 88-Jinmao Tower finally into the market, building sets of modern office buildings, luxury five-star hotels, commercial exhibition, high-grade banquet, sightseeing, entertainment, shopping centres and other facilities in an integrated, Deep rich connotations of the culture of the Chinese nation, converging Western art intelligent building skyscrapers, has become the most convenient and comfortable Hushang, the most flexible security office, finance, commerce, entertainment and catering ideal venues.Jinmao Tower on December 17, 1992 were approved, on May 10, 1994 for completion August 28, 1997 structure needed to March 18, 1999 opened for business, then the overall business August 28.Jinmao Tower occupies 2.3 hectares, 420.5 meters high towers with a total construction area of 290,000 square metres.Jinmao Tower is located in Pudong 1,302 tunnel portal century Great Road, located in Pudong core areas--Lujiazui Financial and Trade Zone Center, adjacent to the downtown scene Pudong New Area, Shanghai and Huangpu River West gaze afar the quiet and elegant landscape, South Pudong Zhangyanglu to commercial trade, 100,000 square metres east central green.Buildings surrounding road network developed areas very convenient, Guo Jiang Tunnel and No.2 subway line access.Deputies from the Jinmao Tower to the downtown neighbourhood, a tunnel only two minutes to Shanghai Hongqiao Airport to Pudong International Airport and only 30 minutes journey time, the geographical position.Jinmao Tower designers are famous Som Chicago design firm.Designers to design innovative thinking shifts in the world with the latest architectural trends traditional Chinese architectural style combined successfully design world-class, cross-century classic, a sophisticated architectural landmark, and Shanghai has become famous landmark buildings in June 1998 was awarded an Illinois architectural structure of the World Award.October 1999 : 50th anniversary of New China Shanghai taking 10 classic architectural award first prize.business office tower 1-2 at the Jinmao Tower is momentum majestic, spacious bright net up 10.1 metres business district office lobby, not only exciting sports volume, but high-quality, high-grade, high-tech interior decoration given to the solemn beauty, relaxing special feelings.Shapes beautiful Advisory Desk, coupled with tall striking electronic display 屛, gives quick to warm and thoughtful service.Lobby area dedicated office within the Office of pending staircase unique shape, like a resplendent in gold and jade green ancient Egyptian pyramid.Office set up specifically for the five groups of 26 high-speed lifts Jiaoxiang use unique glass, glass lobby, spacious bright, rapidly and comfort to the guests who have served on the office floor transit.5-6 lifts every 10 floors configuration ensures that guests in the evening peak, pending staircase time not exceeding 35 seconds, gives a convenient traffic.District office lift is an innovative “ Air docking ”Guangdong said a level with Hainan Taiwan Xiange style cafes and assorted bought and meals for 200 guests.At the level 56 “ Fresh in 56 ” Provide authentic Italian pizza, and Italian-style Western cuisine, American barbecue and Japanese Restaurant and food supply 275 guests.“ Fresh in 56 ” Characterized by flat-stoves, unique scenes and atmosphere so that each guest feel that is good leisure and cultural exchanges.When you enter the 56-Atrium bar is amazing, the world turns its unique hotel Atrium, moved 152 metres, charming ring, it may several overlapping cliff.Is a positive stage lights, a huge oil painting momentum ambitious, oil paintings above the curtain walls of the high-speed lift from the leadership to the masses, indeed, the pianist is world famous for your music, you will feel `a paradise here.At 57-fitness center with indoor swimming pool temperature for men, women and children into the water bath facilities, fitness equipment, classes, dances and beauty parlors, barber, clinic.Shanghai Jinmao Tower is the most luxurious 86-membership club, established Chinese meal bought four, restaurants one, and billiards room, sauna rooms, massage room, dining, KTV包房.“ Seventh day Lounge ” At 87-and 87 double deck may also enjoy all kinds of drinks for 248 guests, leisure and appreciate the beautiful scenery of eastern strait.Chinese Vice(Group)commissioned world-renowned Hyatt Hotel International Group operation and management Grand Hyatt Hotel.Qunfang functional Qunfang six storeys, construction area of 32,270 square metres.Qunfang floor with 700 square metres of exhibition hall, which can accommodate 380 seats in the Office of the display and small conference rooms, multi-purpose room.Office equipped with simultaneous interpretation and demonstration of top audio-visual equipment, may hold press conferences, colloquia and international conferences, and so on.Qunfang 3-6 at the original design for large shopping malls, in fact, the internal structure of the attractive, short exposure with the construction of the high harmony and unity.You look at what, across Qunfang Chinese Chamber of Jiuquqiao, arched bridge;If its within walking distance, as Temple came to Shanghai, and Suzhou like to, the West could be the Pompidou arts center distant second.Let you, and we welcome you to look around so.Qunfang second floor with 1,000 large ballroom, the crystal size of 750 offices, and many guests Office, the Chamber, multifunctional office.Qunfang 3-4, the Shanghai Pudong Century Avenue North, Pu Jin entertainment center, a colorful theatrical performances, offices, dance floor, bars and cuisine, and KTV包房.Your day is busy holiday relaxed tension in his spare time enjoying leisure time or a place.A total of three underground garage Jinmao Tower basement level, local four-tier construction area to 57151 square metres, with 800 parking spaces in the car park for 2,000 vehicles bicycles.Parking fees system, according to the different needs of customers parking for a month, quarter, annual parking smart cards, or random regularly votes to stop.800 parking spaces in the car park information signs installed guidance system, and every real-time statistics show that the parking spaces in each region each direction guidance.Each of the 360 degrees in each region-Goldwin surveillance cameras, instead of walking every care of your partner, you may rest assured, the car parked in the underground garage of the Jinmao Tower.The Orient Pearl TV Tower

The Orient Pearl TV Tower is 468 meters high, the tallest in Asia and third tallest in the world.It faces the Bund across the Huangpu River.When viewed from the Bund, the tower and the Nanpu and Yangpu bridges create a vivid imagery known as “two dragons playing with a pearl.” The sphere at the top has a diameter of 45 meters and is 263 meters above ground.The observation deck in the sphere offers a sweeping view of the city.The revolving restaurant is set at 267 meters above Pudong New Area.The dance ball, piano bar and 20 karaoke rooms, at 271 meters, are also opened to the public.The penthouse, which sits at 350 meters, has an observation deck, meeting room, and coffee shop.The tower integrates broadcasting technologies with sightseeing, catering, shopping, amusement, and accommodations.It has become the symbol of the city and a major tourist attraction in Shanghai.

第四篇：上海旅游景點(diǎn)

上海旅游景點(diǎn)

上海環(huán)球國(guó)際金融中心觀(guān)光廳 ·上海博物館 ·上海南京路步行街·上海東方明珠塔 ·上海城隍廟 ·上海外灘

·上海人民廣場(chǎng) ·上海人民公園 ·上海嘉定孔廟

·上海虹橋機(jī)場(chǎng) ·上海歷史博物館 ·上海大劇院

·上海影視樂(lè)園 ·上海市內(nèi)免費(fèi)公園推薦－中山公園 ·上海陸家嘴中心綠地·上海大觀(guān)園 ·上海野生動(dòng)物園 ·頂級(jí)老洋房——汪公館

·上海交通大學(xué) ·中國(guó)最大的大洋海底世界 ·上海濱江大道

·頂級(jí)老洋房——嘉道理住宅 ·上海多倫路文化街 ·上海外灘萬(wàn)國(guó)建筑博覽群·上海新天地 ·上海1933老場(chǎng)坊 ·上海金茂大廈88層觀(guān)光廳

·上海佘山國(guó)家旅游度假區(qū) ·上海國(guó)際會(huì)議中心 ·上海碧海金沙水上樂(lè)園·上海金山城市沙灘景區(qū) ·上海錦江樂(lè)園 ·外灘觀(guān)光隧道

·上海復(fù)旦大學(xué) ·上海豫園 ·上海壽安寺

·上海金色灘涂 ·上海金鰲山 ·上海寒山寺

·上海醉白池 ·上海李塔 ·上海護(hù)珠塔（斜塔）

·上海丁香花園（前李鴻章私家花園）·上海秀道者古塔 ·上海佘山天文臺(tái)·上海馬橋遺址 ·上海橫沙島 ·陳化成紀(jì)念館

·上海鄒容墓 ·上海朱家角鎮(zhèn) ·上海周公館

·上海中山故居 ·上海真如寺 ·上海張聞天故居

·玉佛寺 ·徐家匯天主教堂 ·上海吳昌碩紀(jì)念館

·上海文廟 ·上海團(tuán)中央舊址 ·上海太陽(yáng)島旅游度假區(qū)

·上海宋教仁墓 ·上海四明公所 ·上海書(shū)隱樓

·上海自然博物館 ·上海展覽中心 ·上海圖書(shū)館

·上海萬(wàn)人體育館 ·上海宋慶齡故居 ·上海歷史博物館

·上海古城墻 ·上海動(dòng)物園 ·上海大劇院

·上海沙遜別墅 ·上海三山會(huì)館 ·欽賜仰殿

·上海南浦大橋 ·沐恩堂 ·馬勒住宅

·魯迅公園 ·龍華寺 ·龍華烈士陵園

·靜安寺 ·黃浦江 ·黃道婆墓

·黃道婆祠堂 ·上海懷恩堂 ·上海鶴鳴樓

·上海高橋太平天國(guó)烈士墓 ·上海大境閣 ·上海陳毅廣場(chǎng)

·上海白云觀(guān) ·黃炎培故居 ·國(guó)際禮拜堂

·上海桂林公園 ·高橋烈士墓 ·復(fù)興公園

·丁香花園 ·點(diǎn)春堂 ·大世界游樂(lè)城

·大理石大廈 ·上海沉香閣 ·上海潮音庵

·上海八萬(wàn)人體育場(chǎng) ·奧麗安娜號(hào)游輪 ·中共“一大”會(huì)址紀(jì)念館

第五篇：上海奉賢注冊(cè)公司優(yōu)惠政策

上海奉賢注冊(cè)公司優(yōu)惠政策

奉賢區(qū)在近年來(lái)積極爭(zhēng)取各項(xiàng)稅收政策，為選擇奉賢開(kāi)發(fā)區(qū)注冊(cè)公司的個(gè)人與組織提供越來(lái)越有效的稅收優(yōu)惠政策：

1.在奉賢開(kāi)發(fā)區(qū)注冊(cè)公司投資及從事奉賢輸配電產(chǎn)業(yè)，生產(chǎn)，研發(fā)，市場(chǎng)營(yíng)銷(xiāo)，企業(yè)可以享受3年，所得稅(除個(gè)人所得稅)地區(qū)受益于增值部分的70%增值稅，營(yíng)業(yè)稅管轄區(qū)對(duì)部分獎(jiǎng)勵(lì)40%的利益，區(qū)中小企業(yè)貸款擔(dān)保中心還提供不少于1:1信用擔(dān)保貸款，以提高企業(yè)的銀行貸款，融資的能力。

2.凡在奉賢開(kāi)發(fā)區(qū)注冊(cè)公司，并投資定居下來(lái)，享受金融私營(yíng)部門(mén)的技術(shù)改造給予優(yōu)惠，每年公司收入超過(guò)50的獎(jiǎng)勵(lì)，如一些獎(jiǎng)勵(lì)%的收入稅的。

3.其中固定資產(chǎn)投資在奉賢50.000億元，在奉賢注冊(cè)的全資、控股和相對(duì)控股企業(yè)注冊(cè)10.00億元資金，在奉賢區(qū)注冊(cè)公司為三年，高達(dá)500年銷(xiāo)售收入連續(xù)兩年萬(wàn)元人民幣，由上海市委中華人民共和國(guó)政府確定的大型企業(yè)可享受城市申請(qǐng)永久居留登記，相關(guān)的優(yōu)惠政策，以促進(jìn)其子女的教育。

另外，對(duì)于奉賢區(qū)入駐的外資公司，也有獨(dú)特的稅收優(yōu)惠政策：

1.新的生產(chǎn)外國(guó)注冊(cè)公司來(lái)說(shuō)，經(jīng)營(yíng)利潤(rùn)從年初開(kāi)始，10余年間，制定除所得稅，由國(guó)家規(guī)定可以享受兩免三減比優(yōu)惠政策，但也增加了誘因從一些地區(qū)的年收益的一半局部地區(qū)的利益。

2.外資企業(yè)注冊(cè)登記后，若企業(yè)利潤(rùn)中的外國(guó)投資者獲得部分再直接投資于該企業(yè)，不少于5年的營(yíng)運(yùn)期間，稅務(wù)機(jī)關(guān)，退還其再投資部分申請(qǐng)核準(zhǔn)投資已繳納所得稅40%稅。外商在中國(guó)注冊(cè)的外商投資企業(yè)進(jìn)行直接再投資和擴(kuò)大出口企業(yè)或先進(jìn)技術(shù)企業(yè)，經(jīng)營(yíng)不少于五年，經(jīng)國(guó)家稅務(wù)機(jī)關(guān)批準(zhǔn)申請(qǐng)的投資者，其所有重新退還部分投資已繳納企業(yè)所得稅。

3.經(jīng)國(guó)務(wù)院批準(zhǔn)的就業(yè)人數(shù)外國(guó)注冊(cè)的企業(yè)，以指導(dǎo)目錄項(xiàng)目，鼓勵(lì)更多的外國(guó)資本投資注冊(cè)的企業(yè)增加6000萬(wàn)美元以上，或增加超過(guò)15個(gè)，注冊(cè)資本萬(wàn)美元，注冊(cè)資本超過(guò)50以上的不少于5年的營(yíng)運(yùn)期原來(lái)，該投資者的申請(qǐng)，稅務(wù)機(jī)關(guān)批準(zhǔn)其在由執(zhí)行繳納的部分所得稅稅款增加投資%兩免三減半。

4.根據(jù)我國(guó)和上海市政府部門(mén)的要求，外國(guó)注冊(cè)的公司被確定為產(chǎn)品出口企業(yè)或先進(jìn)技術(shù)企業(yè)，經(jīng)過(guò)考試合格，可以享受以下優(yōu)惠政策：

1)產(chǎn)品出口按照國(guó)家規(guī)定的企業(yè)，享受減免企業(yè)所得稅期滿(mǎn)，凡超過(guò)70%，年出口銷(xiāo)售業(yè)務(wù)，可以支付一半的企業(yè)所得稅現(xiàn)行稅率。

2)技術(shù)先進(jìn)的奉賢注冊(cè)公司按照國(guó)家規(guī)定享受減免企業(yè)所得稅期滿(mǎn)，仍然是先進(jìn)技術(shù)企業(yè)，可以延長(zhǎng)三年繳納的企業(yè)所得稅減少一半。