第一篇:學(xué)習(xí)英語簡(jiǎn)報(bào)心得體會(huì)
學(xué)習(xí)心得體會(huì)
左玉玲
通過學(xué)習(xí)英語簡(jiǎn)報(bào),我充分認(rèn)識(shí)到自身存在的不足。寫教案時(shí)沒有全面把握教材,沒有充分熟悉教材,沒有制訂有效的教學(xué)計(jì)劃,同時(shí)也沒有采取行之有效的教學(xué)方法,以導(dǎo)致課堂效率不高。在今后的教學(xué)過程中,我一定要摒除自身的弊端,虛心向別人學(xué)習(xí)請(qǐng)教,認(rèn)真準(zhǔn)備教案,以打造高效課堂。
一. 分清課時(shí)按簡(jiǎn)報(bào)的要求每單元分4課時(shí)。
二. 理清目標(biāo)不能籠統(tǒng)制訂教學(xué)目標(biāo),制訂目標(biāo)時(shí)要細(xì),要準(zhǔn),要精。
三. 強(qiáng)化教學(xué)過程 教學(xué)過程要深加工,不能偷工減料,每個(gè)教學(xué)
步驟要全面,要詳細(xì),還要圖文并茂。
四. 挖掘思維樹內(nèi)涵在設(shè)計(jì)教案時(shí),不僅要設(shè)計(jì)思維樹,還要
深挖其內(nèi)涵,不可只是表面文章,一定要熟悉教材,深挖教材,真正能引導(dǎo)學(xué)生去記憶單詞,讓英語不在枯燥。
五. 精心設(shè)計(jì)習(xí)題在設(shè)計(jì)當(dāng)堂鞏固題時(shí),要緊扣該堂課的教授
內(nèi)容,能真正起到鞏固所學(xué)知識(shí)的作用。
第二篇:英語簡(jiǎn)報(bào)
Good afternoon and thank you for coming today.My name is Daphne Fu, and I'm the Project Manager in Taipei for Jackson&Wang.I'm here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to the wealthy Taiwan market.Our research shows that there are big profits waiting in Taiwan, so we're excited at the opportunities we see for EarthSound.I hope that some of our excitement will rub off on all of you.I'll start with a few facts and figures about the health and beauty products market in Taiwan.Next, I'll go over the standard types of advertising that have been successful for these products in Taiwan.Finally, I'll analyze current opportunities and give a few recommendations.A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.Because we all have tight schedules, I'd like to introduce the first point, the current state of Taiwan's health and beauty market...I have prepared a short slide presentation to give you a picture of the Taiwan market.Please direct your attention to the screen behind me while I dim the lights.The Taipei area, with a population of six million people, is the trendsetter for the nation.As you can see from these photos of people in the business area, both men and women are very style-conscious.They have an eye for glamour and good looks, and are willing to spend money to get the look they want.This next slide shows the beauty section of a typical drugstore;lots of famous brands from Japan, Europe, and the States, plus a broad range of domestic brands.Gentlemen, this is without a doubt a competitive market.Moving on to Taipei's hairstyling salons...hmm, that slide seems to have been placed upside down.I'm sorry for the delay;it will only take a moment to flip the slide...There, that's better.As I was saying...Most of Taiwan's hairstyling salons are full-service shops that have a regular customer base.Taken as a group, the salons have moderate buying power when it comes to beauty products.The money they spend makes up 13.5% of the total yearly sales for the industry.And the size of this market? Taiwan's twenty million people spent five-point-four billion U.S.dollars on beauty products last year or two hundred and fifty dollars per capita.Salons accounted for four-hundred million of this total.Breaking the figures down even further, five out of every eight dollars were spent by women.One half of the total was spent by people between the ages of nineteen and thirty-five.The last and most surprising statistic shows that teenagers spend the highest per capita total;at three-hundred twenty-three dollars, this is one-point-three times the total of the young adult market.The statistics I've just given show that Taiwan is definitely a youth-oriented market, and will remain so for another ten years.The companies that successfully target this segment have higher sales and larger market shares year in and year out.I've prepared a few diagrams showing which companies dominate the market, and the types of advertising they use to keep their sales.This bar chart shows the top four companies and their market shares: the American Jonny&Jammy company leads the pack with 29%, followed by the domestic firm, V08, at 21%.The Japanese MARUMI is next with 17%, and the French company, La-Rose, is last with 12%.The next chart, a pie graph, shows a breakdown of their advertising: the largest wedge at 62% represents TV commercials;a quarter of their budget goes to magazine and newspaper ads, and the remainder is for purchasing advertising and posters placed in shops where their products are sold.I know EarthSound has used all of these advertising methods successfully in the United States, and you may feel that what works in the States will work in Taiwan.This is definitely not the case.There are important differences between EarthSound's advertising and the advertising of successful companies in Taiwan.EarthSound's slogan is, “EarthSound-the healthy alternative for you and the environment,” while V08's slogan is, “Thank you, V08, for making me beautiful.” Why the difference? My calculations show that 85% of the American public believes they can do something to help the environment, but only 30% of Taiwan's people feel the same.America's politicians and its media have made people become aware of this issue.This has created a market for EarthSound's products.If Taiwan's politicians and media would do the same, then the people of Taiwan would be ready for EarthSound's advertising.This hasn't happened yet.It's obvious that EarthSound will need to change its marketing strategy if it's to be successful in Taiwan.It will have to emphasize beauty and style more than health and the environment, but only in the first stages of the marketing campaign.Let me explain.Taiwan is a society on the move.As the economy expands and cities grow, people will face all the problems of a modern industrial society.In terms of environmental damage, people in Taiwan live with the same problems as people in Cleveland;and they're coming to the same conclusions.I predict that in two years, pollution will be the hottest issue in Taiwan.If EarthSound can establish itself now, it will be in a perfect position to profit from Taiwan's changing views.In fact, I believe that five years from now, EarthSound will be as successful in Taiwan as it is in the States, and for the same reasons;because it's the healthy alternative!
My point is that EarthSound needs to target two groups of consumers: adults and young adults.What's more, it should have two different advertising campaigns.The first campaign will be aimed at Taiwan's yuppies.These young professionals between the ages of 24 and 35 have sophisticated tastes.EarthSound should cater to their tastes when it first introduces its products.Beautiful models, expensive surroundings, and a feeling of high style all need to be part of every ad.You will find some examples in the booklet.However, this is just the beginning.Our major long-term goal is to make EarthSound the product of choice for consumers who care about themselves and the environment.To do this, we should set our sights on a younger market;people between the ages of 16 and 24.As I mentioned earlier, they spend a lot of money on beauty products, and they are Taiwan's future yuppies.If EarthSound were to win over this group of adults and young adults, it would have an excellent long term future in Taiwan.Let me give you an idea of how EarthSound ought to advertise to these young people.Imagine that what follows is the first in a series of television commercials.A group of Chinese students is visiting the States.Some American friends take them to a beautiful, wide open mountain wilderness.While camping by a lake, an American girl loans a Chinese girl her EarthSound shampoo, and explains why she uses it.“This shampoo is all natural, just like this lake and these mountains.It's the healthy alternative we need!” The Chinese girl uses it and, of course, her hair looks beautiful.As a going away gift, the American gives her Chinese friend a bottle of EarthSound shampoo.We recommend that future commercials feature this same Chinese girl.She will be EarthSound's “image” in Taiwan;a beautiful young woman who cares about keeping Taiwan beautiful.Coax the consumers of Taiwan into buying this image and you'll have them lining up to buy EarthSound's products.And, gentlemen, Jackson&Wang has a long and successful track record when it comes to coaxing the people of Taiwan!
To sum up then, we feel that the Taiwan market is ready for EarthSound's unique line of products.Furthermore, we believe that EarthSound can win quick profits while, at the same time, build a customer base for the future.Achieving these goals will require a two step marketing campaign.The first step, aimed at adults, will be a traditional campaign focusing on high class and sophisticated style.The second step will be aimed at teenagers and young adults.For this group we'll gradually build EarthSound's image as the healthy alternative.I'd like to conclude with a simple reminder.When you started this company on a shoestring, skeptics claimed that you wouldn't find a market.You've proved them wrong in the States, and you'll prove them wrong in Taiwan!Thank you for your time and attention.Are there any questions?
I see that Mr.Jacobs, VP for Marketing, has a question...That's a good question.Mr.Jacobs asked if any other companies are using EarthSound's environmental angle.I'm happy to say that no one else is using this angle.By being the first company to introduce this marketing theme to Taiwan's beauty industry, EarthSound will instantly stand out as something new.Do I see another question? Yes, Mr.Anderson.Mr.Anderson asked for some figures on what college students spend yearly on beauty products.I'm afraid I don't have those figures on hand at the moment.If you don't mind waiting until Monday, I'll be able to fax you those figures when I'm back in Taipei.I hate to call time here, but I know that all of you have another meeting in ten minutes.I'll be happy to meet any of you outside if you have further questions.Thank you once again.
第三篇:英語學(xué)習(xí)心得體會(huì)
經(jīng)濟(jì)管理學(xué)院10會(huì)計(jì)4班D10520406王董晶晶
課程學(xué)習(xí)心得體會(huì)
———交流技術(shù)英語
一直以來,對(duì)于英語我都是敬而遠(yuǎn)之的,因?yàn)楦杏X要學(xué)好英語很“難”。從初中開始到高考為止的這6年時(shí)間里,總是在老師的逼迫之下不停的記單詞背課文做練習(xí),這一直是我所深惡痛絕的。但是,上了林老師的交流技術(shù)英語公選課之后,林老師關(guān)于英語思維1的教學(xué)方法讓我豁然開朗,對(duì)英語的學(xué)習(xí)有了一個(gè)新的認(rèn)識(shí)。
在本學(xué)期課程伊始,林老師首先指出了我們長(zhǎng)久以來學(xué)習(xí)英語的幾大誤區(qū):
1.過分講究方法和技巧,而不愿意下真功夫。
2.過分講究速度和效率,不愿花時(shí)間經(jīng)常重復(fù)(復(fù)習(xí))已學(xué)過的內(nèi)容。
3.三天打魚兩天曬網(wǎng),沒有恒心,不能長(zhǎng)期堅(jiān)持學(xué)習(xí)。
4.不重視聽力訓(xùn)練。
5.只學(xué)而不用。
林老師告訴我們有的人覺得自己學(xué)英語學(xué)了N多年也沒有長(zhǎng)進(jìn),很受打擊,可是這時(shí)候我們不應(yīng)該放棄。因?yàn)楦鶕?jù)他多年以來的經(jīng)驗(yàn):英語水平的增長(zhǎng)不是像上臺(tái)階一樣,一級(jí)一級(jí)的上,而是先像掙扎在泥潭中不得脫身,然后突然就超脫了掌握。所以現(xiàn)在如果我們還在泥潭里也不要著急,因?yàn)槲覀兓ㄔ谟⒄Z學(xué)習(xí)上的每一分鐘都沒有浪費(fèi)。大腦這個(gè)精密的儀器忠實(shí)的記錄了我們看到聽到的每一點(diǎn)點(diǎn),它們會(huì)在將來某一天突然爆發(fā),那時(shí)候我們就會(huì)突然發(fā)現(xiàn)自己英語上了一個(gè)大臺(tái)階!
與此同時(shí),想學(xué)好英語的你必須做到一點(diǎn)——那就是讓純正的英語每天在你耳朵邊響著!原聲電影和電視劇很容易找到,一開始可能會(huì)覺得太快太不清楚聽不懂,可是別著急,就讓它們響著。不需要太專注的聽,不要聽到一個(gè)詞就去想怎么拼是什么意思,甚至可以去做些別的事情:比如看書上網(wǎng)。就讓英語在響著……然后在很短時(shí)間后的一天我們會(huì)突然發(fā)現(xiàn)本來根本沒注意,卻聽懂了,是那么自然!然后我們會(huì)發(fā)現(xiàn),無意中一張嘴英語就冒出來了!老師說他每星期都會(huì)跟外國(guó)朋友聊天,就是這個(gè)理兒。
在英語學(xué)習(xí)的方法上,林老師通過自己多年以來學(xué)習(xí)英語的實(shí)際經(jīng)驗(yàn)告訴我們:
1.英語思維方式的培養(yǎng)應(yīng)該從模仿開始
要想學(xué)好外語就要在模仿上下功夫,因?yàn)橥庹Z語言能否學(xué)好,在很大程度上決定于聽準(zhǔn)外語老師發(fā)音的能力和學(xué)習(xí)者的模仿能力以及反復(fù)模仿的耐心。如果跟著外語老師念一遍,過后一勞永逸,那是學(xué)不好外語的。所以,一定要持之以恒地模仿、重復(fù)、練習(xí)。“聽別人怎樣說,就照樣跟著說。這是學(xué)習(xí)語言的必由之路。
2.英語思維模式的培養(yǎng)應(yīng)該培養(yǎng)自己擺脫母語的影響,用英語想英語。
用英語想英語指的是在使用英語時(shí)用英語想,而不是用本族語想。用英語想,也可以說成用1英語思維的意思是英語的掌握程度與母語一樣,可靈活的使用流利的、純正的英語表達(dá)所思所想,形成本能的、條件反射式的思維方式。
第四篇:學(xué)習(xí)英語心得體會(huì)
學(xué)習(xí)英語聽說教程公選課心得體會(huì)
大二下學(xué)年選擇了英語聽說教程公選課,這個(gè)課程帶給了我無限樂趣,學(xué)習(xí)英語聽說課程使自己英語得了很大的提高,個(gè)人認(rèn)為,英語的學(xué)習(xí)歸根到底就在于2個(gè)詞:一是堅(jiān)持,二是興趣。
怎么樣堅(jiān)持?就是要一天學(xué)一點(diǎn),一天進(jìn)步一點(diǎn),緊緊咬住,不要荒廢。而在學(xué)英語的各個(gè)環(huán)節(jié)中,無論聽說讀寫,如果單詞量不足的話,就會(huì)感覺寸步難行,因此背單詞是一個(gè)繞不過去的中心環(huán)節(jié)。最好就是給自己規(guī)定個(gè)短期目標(biāo),一天要記多少個(gè)單詞,完成為止。也許學(xué)其他的科目可能還有捷徑可以走,但要學(xué)好英語真的沒有捷徑。有不少朋友問我,怎么樣才能快速學(xué)好英語?我都只能搖頭,沒有辦法,只能堅(jiān)持:讀,聽,看,背,除此之外別無他法。不過,相比于其它科目,學(xué)英語也有一個(gè)優(yōu)勢(shì),就是不需要整塊的時(shí)間,我們可以在排隊(duì)等候的時(shí)候、在其它零碎的閑暇時(shí)間里面,記上幾個(gè)英語單詞或知識(shí)點(diǎn),既利用了時(shí)間,又填補(bǔ)了空閑,也不失為一舉兩得。
但背單詞畢竟是枯燥的,這就需要一種激發(fā)自己興趣的辦法。俗話說興趣是最好的老師。這種興趣不單單從考試的角度出發(fā),而是通過對(duì)英語的熟練和語感越來越好,逐漸體會(huì)到它音韻和形式的美,從而產(chǎn)生更好地掌握英語的愿望,對(duì)英語的興趣自然會(huì)水漲船高的。比如,可以玩玩英語游戲,看看英語MTV或英語原聲電影,參加英語沙龍,或者到英文網(wǎng)站閱讀英文新聞等。由于英語統(tǒng)考的時(shí)候不需要考聽和說,我們從事醫(yī)療工作的,平時(shí)一般也缺乏聽說英語的機(jī)會(huì),因此我是以閱讀為主來提高自己的英語興趣和水平的??梢蚤喿x的英文學(xué)習(xí)資料非常多,主要是要根據(jù)自己的水平選擇適合的材料,以讀起來有點(diǎn)吃力,但不影響對(duì)整篇的理解為適宜的難度。在有不懂的生詞存在時(shí)仍然能夠領(lǐng)會(huì)文章的意思,這是我們必須訓(xùn)練出來的能力。當(dāng)你發(fā)現(xiàn)英語也成為你通向豐富知識(shí)的路徑時(shí),你自然而然就會(huì)體驗(yàn)到駕馭這門語言的樂趣。
興趣是學(xué)習(xí)的關(guān)鍵,你只有產(chǎn)生濃厚的興趣了,才能學(xué)習(xí)好英語。以上是我個(gè)人學(xué)習(xí)英語的一點(diǎn)心得體會(huì)。大家在學(xué)習(xí)上都是久經(jīng)考驗(yàn)的好手,每人都有自己的獨(dú)門功夫。但愿我的方法能夠再帶給大家一點(diǎn)幫助。
學(xué)校所開設(shè)的公選課滿足了廣大學(xué)生的興趣愛好和要求,讓學(xué)生可以全面發(fā)展,學(xué)習(xí)自己感興趣的課程,給學(xué)習(xí)和生活增添了許多色彩,希望學(xué)校還可以開設(shè)更多有學(xué)習(xí)興趣的課程來滿足學(xué)生追求學(xué)習(xí)的要求。
第五篇:英語學(xué)習(xí)心得體會(huì)
在中國(guó),網(wǎng)絡(luò)學(xué)習(xí)還是個(gè)新生事物,如同罩著一層神秘的面紗,使不少人望而卻步,不知自己是否能夠適應(yīng)這種全新的學(xué)習(xí)模式。隨著家用電腦的普及,網(wǎng)絡(luò)學(xué)習(xí)愈來愈呈現(xiàn)出其特有的優(yōu)勢(shì)。學(xué)習(xí)資源豐富,學(xué)習(xí)時(shí)間靈活,其教學(xué)資源亦日趨成熟。網(wǎng)絡(luò)不只是新新人類的寵兒,而已演變成為大眾的學(xué)習(xí)媒介。
本人于XX年年春季參加北外網(wǎng)院的英語學(xué)習(xí),迄今已一年有余,并榮獲了北外網(wǎng)院XX年屆優(yōu)秀學(xué)員稱號(hào),對(duì)網(wǎng)絡(luò)學(xué)習(xí)有了一定的了解。北外網(wǎng)院為學(xué)生提供了非常全面的學(xué)習(xí)的平臺(tái),每一位學(xué)員都可以根據(jù)自身要求,有選擇的利用其中的部分資源,便可以順利完成學(xué)業(yè)。
本人在網(wǎng)院學(xué)習(xí)期間能夠按照網(wǎng)院的要求進(jìn)行網(wǎng)絡(luò)學(xué)習(xí),積極參加面授輔導(dǎo)課,認(rèn)真聽講,作筆記,在課堂上與同學(xué)進(jìn)行充分交流。每次面授輔導(dǎo)之前基本做完兩個(gè)單元的學(xué)習(xí)任務(wù),做到有備而來。每天登錄平臺(tái)學(xué)習(xí)網(wǎng)絡(luò)課件,做到聽讀互換。每學(xué)完一個(gè)單元,便及時(shí)填寫學(xué)習(xí)記錄卡,對(duì)一個(gè)單元的學(xué)習(xí)進(jìn)行即時(shí)的檢驗(yàn)。認(rèn)真完成作業(yè)并按時(shí)提交,這也是回顧已學(xué)知識(shí)點(diǎn)的很好的途徑。經(jīng)常上網(wǎng)瀏覽網(wǎng)院通知,掌握網(wǎng)院動(dòng)態(tài)。登錄學(xué)習(xí)論壇,瀏覽與所學(xué)課程有關(guān)的帖子,汲取所需。
此外,本人每學(xué)期初都會(huì)按照成功指南提供的學(xué)習(xí)策略做一個(gè)大概的學(xué)習(xí)計(jì)劃,所有的學(xué)習(xí)活動(dòng)盡量按計(jì)劃進(jìn)行。偶有調(diào)整,但是并不影響整個(gè)學(xué)習(xí)情況。本人認(rèn)為網(wǎng)絡(luò)學(xué)習(xí)與課堂學(xué)習(xí)最大的區(qū)別在于自我約束和自我管理,網(wǎng)院已經(jīng)為網(wǎng)絡(luò)學(xué)員提供了充分的學(xué)習(xí)策略和學(xué)習(xí)資源,只要按照網(wǎng)院要求,根據(jù)自己所需善加利用,必能收到良好的學(xué)習(xí)效果。