第一篇：社交媒體總結(jié)

Social media(Social Media)refers to allowing people to write, share, evaluate, discuss, communicate with each other websites and technology.Social media is used between people share with each other.Comments, insights, experiences and perspectives of tools and platforms, at this stage include social networking sites, microblogging, letters, blog, forums, podcasts, and so on.Social media on the Internet to flourish in the fertile soil, a burst of blinding energy, its dissemination of information has become an important part of people browsing the Internet, not only created one after another hot topic in the social life of people eager to discuss, but then attract traditional media scramble to follow up.The so-called social media should be a large number of Internet users in spontaneous contributions, extract, create news and information, and then the process of transmission.There are two points to be emphasized, a large number of people, one is spontaneous spread, if the lack of these two factors do not constitute any point on the scope of social media.社交媒體（Social Media)指允許人們撰寫、分享、評價、討論、相互溝通的網(wǎng)站和技術(shù)。社交媒體是人們彼此之間用來分享。

意見、見解、經(jīng)驗和觀點的工具和平臺，現(xiàn)階段主要包括社交網(wǎng)站、微博、微信、博客、論壇、播客等等。社交媒體在互聯(lián)網(wǎng)的沃土上蓬勃發(fā)展，爆發(fā)出令人眩目的能量，其傳播的信息已成為人們?yōu)g覽互聯(lián)網(wǎng)的重要內(nèi)容，不僅制造了人們社交生活中爭相討論的一個又一個熱門話題，更進而吸引傳統(tǒng)媒體爭相跟進。

所謂社交媒體應該是大批網(wǎng)民自發(fā)貢獻，提取，創(chuàng)造新聞資訊，然后傳播的過程。有兩點需要強調(diào)，一個人數(shù)眾多，一個是自發(fā)的傳播，如果缺乏這兩點因素的任何一點就不會構(gòu)成社交媒體的范疇。

Benefits

The main features of social media are: quick, easy, two-way, open.It's these features help train youngsters in the modern concepts, such as learning concepts, efficiency concepts, equal rights awareness.Social media has created for us equality.He downplayed the limitations of real-life students, colleagues and various horizontal circle of contacts, so that we become more freedom and equality.Vaughan in social networks can open up your favorite world, we can openly confess, unashamed to express their views comments.In reality show emotion always be around others, but many of them were repressed emotions can wantonly broke out in the online world.Internet dating, online chat, in bbs in talk, to some extent, can relieve stress, psychological balance.And may well seek help from people around the world.好處

社交媒體的主要特點是：快捷，方便，雙向，開放。它的這些特點有利于培養(yǎng)上網(wǎng)的青少年的現(xiàn)代觀念，如學習觀念，效率觀念，平權(quán)意識等。

社交媒體為我們創(chuàng)造了平等性。他淡化了現(xiàn)實生活中的同學，同事等種種橫式的交往圈子的局限，使大家變的更加自由，平等。在社交網(wǎng)絡中沃恩可以開辟自己喜歡的世界，我們可以公開坦白，毫無顧忌的發(fā)表觀點意見。

在現(xiàn)實中情感的表露總要受到他人的左右，但在網(wǎng)絡世界中他們身上被壓抑的諸多情感可以肆意爆發(fā)。上網(wǎng)交友，網(wǎng)上聊天，在bbs中高談闊論，一定程度可以緩解壓力，平衡心理。并且可以很好的尋求來自世界各地人們的幫助。

Harm

The Internet has made many young people addicted to the virtual world, detached from reality, but also makes some teenagers neglect their studies.Makes a lot of young people would rather indulge in fantasy environment all day rather than face the reality of life.And unlimited Internet bubble will daily learning, have a huge impact life, serious or even neglect their studies.Internet and cybercrime bad information on young people's health and safety hazards and constitute a threat.Some people commit crimes such as fraud or sexual abuse and the like, so that people took no return.Mutual of social media to cultivate many “online Lei Feng”, and hidden network will cause weakening of adolescent morality.Mutual of social media is the Internet Exalted interpersonal virtues of a major innovation.Domestic and touching stories about emergency assistance on the Internet often found in newspapers.But the Internet people are missing, “the presence of others,” the pressure, “the pleasure principle” dominates personal desires, repressed in daily life the evil side of human nature, in which no constraints or low constraint conditions have been catharsis.Weakening morality of young people online will directly affect the construction of the network, followed by adolescents may also spread to the real-life ethical behavior.It is also important that social media is accompanied by increased use of electronic products, people will always use these electronic products from time to time on our vision to produce a great impact, spinal disorders and other body parts are also significantly higher.壞處

互聯(lián)網(wǎng)使許多青少年沉溺于網(wǎng)絡虛擬世界，脫離現(xiàn)實，也使一些青少年荒廢學業(yè)。使得不少青少年寧可整日沉溺于虛幻的環(huán)境中而不愿面對現(xiàn)實生活。而無限制地泡在網(wǎng)上將對日常學習、生活產(chǎn)生很大的影響，嚴重的甚至會荒廢學業(yè)?；ヂ?lián)網(wǎng)中的不良信息和網(wǎng)絡犯罪對青少年的身心健康和安全構(gòu)成危害和威脅。某些人實施諸如詐騙或性侵害之類的犯罪，讓人們走上不歸路。

社交媒體的互助性培養(yǎng)出眾多“網(wǎng)上雷鋒”，而網(wǎng)絡的隱蔽性又會造成青少年道德感弱化。社交媒體的互助性是互聯(lián)網(wǎng)上人際交往的一大德性的創(chuàng)新。國內(nèi)外關(guān)于互聯(lián)網(wǎng)上緊急救助的動人事例屢見報端。但是上網(wǎng)的人都缺少“他人在場”的壓力，“快樂原則”支配著個人欲望，日常生活中被壓抑的人性中惡的一面，會在這種無約束或低約束的狀況下得到宣泄。青少年網(wǎng)上道德感的弱化會直接影響網(wǎng)絡的建設，其次也有可能波及青少年現(xiàn)實生活中的道德行為。

還有一點非常重要，社交媒體伴隨的是電子產(chǎn)品使用的增加，人們總是會時不時的使用這些電子產(chǎn)品，對我們的視力產(chǎn)生了很大的影響，脊椎及身體其它部位的疾患也明顯偏高。

Future ubiquitous social media, will be taken into anything we use.From desktop software to the phone, to network, to the hotel's thermostat and telephone;

The future of social media is huge, because of the low barriers to entry, network, people can create a number of small, diverse communities, these groups will create a wonderful niche(Niche)product, the final two to three social brand will stand out and become radio, then 90% of social business through these stations happen now started to occur, but the extent of allowing people of surprise from the still far;

The future of social media is intelligent.Will be seamlessly integrated into a traditional private events which, for example, banking, shopping;

The future of social media is invisible, “social media,” the word is now just a small part of society, people use(technology reporter, consultants, investors, freelance designer), as social media becomes increasingly month smart, a huge, everywhere, the word will disappear, because it is too ubiquitous that it can not cause people's attention, like the subtle hum emitted by home appliances like.

第二篇：社交媒體運營

設計?社交媒體運營

職位描述：

1、根據(jù)公司發(fā)展需要策劃并制定企業(yè)微信、微博運營策略，提高企業(yè)品牌知名度；

2、更新及維護官方微博、微信，主動挖掘用戶興趣點增加粉絲數(shù)，提高關(guān)注度；

3、根據(jù)公司推廣需求，完成相關(guān)平面設計工作；

4、跟蹤微博推廣效果，分析數(shù)據(jù)并反饋，撰寫總結(jié)報告，分析微博、微信運營情況等；

5、緊跟微博、微信等社交媒體發(fā)展趨勢，深入了解微信特點及資源，廣泛關(guān)注標桿性公眾號，探索微信運營模式。

任職要求： 1、2年平面設計經(jīng)驗，社交媒體深度玩家；

2、有較強的文案創(chuàng)作能力，能結(jié)合公司需求呈現(xiàn)圖文并茂的推文；

3、熟悉微博、微信平臺等各種運營方式和推廣手段，能夠根據(jù)公司的需求獨立策劃網(wǎng)站推廣方案并執(zhí)行；

4、有成功的微信公眾平臺及其他新媒體運營經(jīng)驗優(yōu)先；

第三篇：社交媒體的利與弊

社交媒體的利與弊

如今，社交媒體已經(jīng)成為我們生活中的重要組成部分，它覆蓋到我們?nèi)粘Ｉ畹母鱾€方面。不僅如此，社交媒正快速轉(zhuǎn)變著企業(yè)與客戶之間的交流方式，成為越來越重要的傳播渠道和平臺。我們可以明顯注意到，社交媒體正快速而廣泛地滲透進中國企業(yè)，成為他們進行營銷的有力武器。

根據(jù)我自己所在的公司辦公空間創(chuàng)新性解決方案供應商雷格斯最新進行的一項全球調(diào)查，去年利用社交網(wǎng)絡、博客、微博和論壇開發(fā)新業(yè)務的中國企業(yè)不斷增長。2010年，有44％的中國企業(yè)借助商業(yè)社交網(wǎng)絡活動成功贏得了新客戶。一年后，該比例提高了20個百分點，達到65％。調(diào)查還發(fā)現(xiàn)，與一年前相比，全球范圍內(nèi)越來越多的公司開始使用社交媒體與現(xiàn)有客戶保持溝通聯(lián)絡。

社交網(wǎng)絡已完全從一種有了更好的工具，發(fā)展成為一種必不可少的工具。大部分中國企業(yè)(76％)和國際企業(yè)(74％)認同以下觀點：如沒有社交媒體活動，則營銷策略難以取得成功。不過，中國企業(yè)(72％)和全球企業(yè)(61％)也強調(diào)了不同營銷媒體之間的協(xié)調(diào)平衡性，傳統(tǒng)營銷活動與數(shù)碼技術(shù)營銷活動應當有效配合。

以廣受歡迎的微博營銷為例，經(jīng)過一年多的發(fā)展，這個工具儼然已經(jīng)成為各大小企業(yè)的新寵，越來越多的企業(yè)開始投入重金進行微博營銷，試圖從中尋找出發(fā)展的新機遇。在網(wǎng)絡上流傳著這么一種說法：如果你的粉絲超過1000，那你就是一本周刊。如果你的粉絲超過1萬，那你就是一本雜志。如果你的粉絲超過10萬，那你就是一份報紙。如果你的粉絲超過100萬，那你就是一本讀者。如果你的粉絲超過1000萬，那你就是中央電視臺。由此可見微博產(chǎn)生的巨大影響力。對企業(yè)來說，每個微博用戶的背后，都可能是活生生的消費者，通過官方微博，企業(yè)能夠與粉絲進行互動，通過策劃活動提升品牌知名度，調(diào)動粉絲的積極性，拉近消費者與企業(yè)之間的距離，由此取得理想的營銷效果。

需要注意的是，有61％的受訪者表示，如果企業(yè)光采用社交網(wǎng)絡和在線推銷方式，不使用其他營銷方式，則不太可能取得成功。雖然35％的企業(yè)表示，社交網(wǎng)絡方面計劃投入更多預算，但這只是少數(shù)企業(yè)的做法。此外，同樣有34％的企業(yè)表示不會投資社交網(wǎng)絡。兩者幾乎勢均力敵。

調(diào)查結(jié)果讓我確信，社交媒體雖然很流行，但決不能解決所有問題。

社交媒體存在的一個問題是，難以控制，如同我們無法預測其造成的反響一樣。中國是一個例外。中國政府對互聯(lián)網(wǎng)使用以及社交媒體仍實施高度的管制。不過，中國現(xiàn)在有了人人網(wǎng)，在學生中間備受追捧，現(xiàn)在已經(jīng)在紐約證券交易所上市交易，公司取得了巨大成功。此外，開心網(wǎng)主要以白領(lǐng)為目標客戶群。雖然這些網(wǎng)絡禁止有關(guān)天安門事件以及其他敏感的話題，但社交網(wǎng)絡正在中國蓬勃興起。

對于全球企業(yè)，網(wǎng)絡管制不是一個大問題。那么，我們應該怎么辦?我們必須人人開通Facebook?我們都要使用微博?我們要求所有經(jīng)理和管理人員加入Linkedln或類似的網(wǎng)絡?合作是現(xiàn)今經(jīng)營業(yè)務的唯一方式?

顯然，這些問題的答案是否定的。不過，我們當然不能效仿原英國鋼鐵公司的做法：20世紀90年代中期，該公司禁止畢業(yè)生在上班第一年使用電子郵件，理由是“他們需要把所有時間用于相互交流”!

隨著今天新媒體的廣泛應用，相信會有越來越多的企業(yè)加入到社交媒體的推廣中來，企業(yè)需要保持清醒的頭腦，合理運用社交媒體，這樣才能取得理想的營銷效果。

第四篇：關(guān)于社交媒體英語演講稿

Social networking, good or bad? Hello, ladies and gentlemen.I’ve been privileged to deliver this speech tonight.I really fancy this kind of face-to-face talk cause I can judge from all your expressions whether I convince you or not and maybe after this kind of communication we can both benefit.Social networking is based on the Internet for the purpose of helping people construct online social platform.Since 2003 the first social networking software was invented, it has developed hugely and now in China, the coverage of major social network like sina microblog and wechat is 60 percent averagely, and it’s even higher in the cities.It brings us convenience and has been deeply associated with our daily life, especially for teenagers and college students.However, it also come up with quite some problems to people’s relationship and social life.Today I’m going to talk about a few of them in order to draw attention.Recently on the Internet, there are people of a kind called the phubbings or smartphone addicts.They are supposed to be those who are always staring at their phone screens and too busy chatting online to have a talk with people in front of them.For now it’s more and more common to see that two or more people sitting at a table without talking or chatting.They seem to be obsessed with their phones.Toward this, scientists have carried out a lot of research on this phenomenon to discover why people are addicted to their phones and social networking.And here comes the conclusion.Human as a kind of social animal must live in a social group in which there are necessarily competitions among members.Social networking provides a platform to people so that they can show themselves to others.And this can give them a feeling of fulfillment which in real life is always deficient.They just enjoy the admiration and superiority on the Internet which can be hardly experienced in real.It’s said that through social networking, we can have access to people who have common more points with us.Thus it becomes far more relaxing and interesting to communicate with others online.But some people are just going too far.On the surface, with this addiction to phones people would have less time to concentrate on the things that really matter and when working the efficiency of staff should be reduced for the disturbance of ringing phones.It will do more harm to students because this time-consuming activity can subordinatetruly important things like studying, where they ground their future.With the distraction of social networking, teenager students may not pay enough attention to classes and tasks.And continuously refreshing your social networking in your bed or chairs makes you form some bad habits such as procrastination or sloth.In a deep way, the overusing of social networking can make people dependent on and lost in the virtual world.This could drag those addicted people out of the real life, isolated them from society and real social life.If they cannot go out to meet friends or make new acquaintance, their social circles is surely to be confined in a small area.For teenagers who are preparing to enter this world, social skill is the most fundamental to express ideas and cooperate with others.Lacking this skill can keep people out of normal social life and should result in a sense of solitude and rejection.For example, those who have numerous friends online actually can’t find company offline so they have to turn to social networking so as to meet their need for communication.This lack of social experiences is likely to affect teenagers in a bad way because they don’t have experiences on empathy and sympathy.So when they get into society this kind of ignorance can make them indifferent and unsympathetic.If this indifference became a common phenomenon, I couldn’t imagine how hard life would be.So in the end I must admit that technology has brought huge convenience to our daily life.More important I want to say is we should make use of it instead of being controlled by technology.Heads up my friend, embrace this colorful world.

第五篇：企業(yè)如何利用社交媒體宣傳公司

企業(yè)如何利用社交媒體宣傳公司

宣傳企業(yè)的品牌需要社交媒介的介入，因為社交媒介是一種全新的大眾媒體。了解，加入，反饋，就是這么簡單。作為一種免費的媒體，如果用用得當，社交媒體在為企業(yè)盈利的方面就比私營媒體更加有效。

1.打開你的社交媒體“雷達”

社交媒體轉(zhuǎn)變了我們在這個社交經(jīng)濟中的交流方式。企業(yè)再用獎金抽獎的方式吸引顧客前，應該讓消費者知道自己企業(yè)司的存在，同時與消費者保持溝通聯(lián)系，讓自己的潛在客戶成長起來，關(guān)注者越來越多。比如：人人網(wǎng)之前同優(yōu)衣庫舉辦過一個注冊抽獎的活動，之前優(yōu)衣庫在人人網(wǎng)上建立公共主頁每天更新自己的新衣服和衣服種類，各種活動。這個活動在消費者的心理就留有一定的印象，和后期的注冊抽獎活動形成呼應。到活動真正開始的時候消費者了解優(yōu)衣庫是個什么網(wǎng)站，這樣的活動對自己有什么意義。

2.信息與活動一致

運用社交媒體建立品牌的忠誠度就應當注意線上活動和線下活動的一致性，并且保證發(fā)布的活動都是精心安排的，所以企業(yè)要有專門的網(wǎng)絡編輯部，保證發(fā)布的信息能吸引消費者的參與，并且與品牌的理念息息相關(guān)，例如:康師傅冰紅茶，在去年夏天的時候在人人網(wǎng)上舉行了一個“蓋”你的好友的活動，在這段時

間里消費者還可以根據(jù)康師傅瓶蓋里的序列號在網(wǎng)上抽獎。大多數(shù)的用戶都會被自己的好友用康師傅冰紅茶的蓋子“蓋”。這個活動康師傅的主題是“冰爽一夏”。用戶登陸人人網(wǎng)，康師傅的活動就會跳出來顯示，您被某位好友“蓋”了，并且整個屏幕像是被冰水潑了一樣，一般的用戶都會報復自己的好友一下，并且也捎帶上別的幾個好友，這樣康師傅的活動就傳播開了，消費者得到了娛樂，部分消費者還得到了實惠，康師傅冰紅茶的主題也得到了宣傳，不能不說這是一個成功的活動。3.跟隨流行趨勢

網(wǎng)絡營銷應該跟隨流行的趨勢，這樣容易吸引消費者，比如，網(wǎng)絡病毒視頻傳播的就很快，企業(yè)應該利用社交傳媒分享快的這個特點，用搞笑或者其他的方式讓消費者分享自己的視頻。例如，前段時間七喜飲料跟隨穿越的風潮制造一個穿越的病毒視頻，網(wǎng)絡瘋傳。視頻給消費者留下了快了的印象，這個影響同時也附帶到了產(chǎn)品和品牌上面，企業(yè)即旋床了自己的產(chǎn)品，理念同時還是消費者深深的記住了產(chǎn)品。

在當代社會，社交媒體不可否認已經(jīng)成為我們生活的一部分了，并且也是經(jīng)濟生活的一部分。但是社交媒體也不是一勞永逸的，它也是一把雙刃劍，企業(yè)在利用社交媒體的時候要精心策劃編排，巧妙的運用社交媒體能給企業(yè)帶來可觀的利益。既1+1=3的效果甚至更大。