第一篇：張高睿商業(yè)展示與演講技巧[范文]

《商業(yè)展示與演講技巧》

——擁有“喬布斯式”的魔力演講

課程背景

商務(wù)演講能力的高低，對(duì)職場(chǎng)人士的成功極其重要，正日益成為商務(wù)人士必備的素質(zhì)之一。然而，很多人因?yàn)槿鄙俦磉_(dá)與演講能力的訓(xùn)練，說(shuō)話(huà)沒(méi)有重點(diǎn)，語(yǔ)句順序混亂，他們常對(duì)此感到煩惱——

◇沒(méi)有掌握溝通與表達(dá)技巧，不能清晰表達(dá)自己的意圖

◇不了解自己的表達(dá)能力，不知如何準(zhǔn)備演講的內(nèi)容

◇沒(méi)有清晰的邏輯思維，不知如何用最短的時(shí)間講清重點(diǎn)

……

針對(duì)以上問(wèn)題，本課程通過(guò)系統(tǒng)地進(jìn)行商務(wù)演講訓(xùn)練，讓學(xué)員掌握實(shí)用、有效的商務(wù)演講技巧，克服演講中的緊張情緒，幫助您成功應(yīng)對(duì)各種發(fā)言，發(fā)表充滿(mǎn)“喬布斯式”個(gè)人魅力的商業(yè)演講。

課程目標(biāo)

學(xué)習(xí)公眾場(chǎng)合表達(dá)和商業(yè)演示的專(zhuān)業(yè)技巧 提升商業(yè)成功率從而有助于建立成功的信心 讓演講呈現(xiàn)更有感染力、說(shuō)服力 掌握“喬布斯式”魔力演講的核心原則 商業(yè)展示中幻燈片的制作原則及要領(lǐng)

培訓(xùn)方式

實(shí)戰(zhàn)演練+視頻觀賞+小組研討+互動(dòng)游戲+案例剖析+精彩點(diǎn)評(píng) 課程時(shí)間 2天（12小時(shí)）主講老師

張高睿

培訓(xùn)對(duì)象 商業(yè)展示人員、營(yíng)銷(xiāo)方案策劃人員 課程大綱

課程導(dǎo)入：

1、演講力就是影響力，就是生產(chǎn)力 影響人先從信念開(kāi)始 演講關(guān)鍵就是影響人的信念

案例：馬云說(shuō)了什么使其獲得了2000萬(wàn)美元的投資？ 案例：毛澤東說(shuō)了什么使人民萬(wàn)眾一心？ 演講的“人”字模型（詳解）

2、演講的五個(gè)階段

想講—敢講—能講—會(huì)講—真講

注明：對(duì)以上五個(gè)階段逐一剖析

第一幕：創(chuàng)作動(dòng)人的故事

1、先明確你的目標(biāo) 確定你的演講目的 明確你的演講類(lèi)型 分析和適應(yīng)你的聽(tīng)眾

2、策劃情節(jié)，構(gòu)思創(chuàng)意 營(yíng)銷(xiāo)就是戲劇，就是登臺(tái)表演 用紙和筆策劃好所有的情節(jié)

寫(xiě)作劇本——制作幻燈片——登臺(tái)演講 偉大演講的9個(gè)要素 亞里士多德的說(shuō)服性論證要旨

3、使用短標(biāo)題 別讓你的標(biāo)題太羅嗦 別讓別人來(lái)總結(jié)你的標(biāo)題 改變世界的標(biāo)題

案例分析：“喬布斯”如何設(shè)定演講主題

4、畫(huà)一幅路線圖 告訴聽(tīng)眾你要去向哪里 運(yùn)用“事不過(guò)三”原則

5、回答聽(tīng)眾最重要的問(wèn)題 這跟我有什么關(guān)系？ 對(duì)我有什么好處？ 如何證明你說(shuō)的是真的？

第二幕：制造現(xiàn)場(chǎng)體驗(yàn)

1、培養(yǎng)救世主般的使命感 演講是信心的傳遞，情緒的轉(zhuǎn)移 有激情、有熱情、有能量的展示 找到你的核心使命

挖掘你真正的激情“我賣(mài)的到底是什么” 視頻案例：“馬云”的激情演講

2、讓“大壞蛋“出場(chǎng)

問(wèn)題+辦法=追求快樂(lè)，逃離痛苦 告訴聽(tīng)眾“為什么你們需要這個(gè)” 終極電梯推銷(xiāo)法 讓常勝英雄出場(chǎng) 不是賣(mài)產(chǎn)品，是賣(mài)夢(mèng)想

3、使用道具輔助演講 讓觀眾親自體驗(yàn)去感受產(chǎn)品 讓你的觀眾配合你的行動(dòng)

第三幕：不斷改進(jìn)和排練

1、大師級(jí)的舞臺(tái)風(fēng)范 得體的舞臺(tái)服裝 讓演講看起來(lái)輕松自如 扔掉演講稿 享受演講的樂(lè)趣 改進(jìn)你的肢體語(yǔ)言

視頻案例：“奧巴馬”的演講風(fēng)范

2、震撼的輔助演示 精簡(jiǎn)、精簡(jiǎn)、再精簡(jiǎn) 一個(gè)幻燈片一個(gè)主題 精心修飾你的數(shù)字 使用超酷的詞匯 突出最精彩的部分 讓觀眾“天哪“的時(shí)刻

視頻案例：“喬布斯”的舞臺(tái)風(fēng)范

3、戰(zhàn)勝內(nèi)在的恐懼 克服緊張心理的三大關(guān)鍵 克服緊張心理的技巧 保持你最顛峰狀態(tài)

課程結(jié)尾：答疑回顧

1、檢視回顧

兩天的學(xué)習(xí)要點(diǎn)是什么？

你在兩天學(xué)中印象最深的是哪部分？ 兩天的學(xué)習(xí)你最大的收獲是什么？ 通過(guò)這個(gè)收獲你準(zhǔn)備采取什么行動(dòng)？

2、學(xué)員提問(wèn)

3、結(jié)束寄語(yǔ)

第二篇：張高睿領(lǐng)導(dǎo)魅力演講

《領(lǐng)導(dǎo)魅力演講》

——讓領(lǐng)導(dǎo)者倍增影響力

課程背景

英國(guó)首相布萊爾曾經(jīng)說(shuō)過(guò)：“一個(gè)人可以面對(duì)多少人，就代表這個(gè)人的人生成就有多大?！?所以擁有優(yōu)秀的演講力顯得無(wú)比重要，它是建立高效、優(yōu)質(zhì)客戶(hù)關(guān)系，維持團(tuán)隊(duì)良好的狀態(tài)與正常運(yùn)行的關(guān)鍵過(guò)程與行為。

做為企業(yè)的領(lǐng)導(dǎo)者，更離不開(kāi)用語(yǔ)言去說(shuō)服和影響他人，可是有時(shí)因不懂演講技巧，經(jīng)常是語(yǔ)無(wú)倫次，詞不達(dá)意，講話(huà)沒(méi)有新意，思路不清，主題不明，條理不分而缺乏吸引力，因?yàn)闆](méi)有激情、激勵(lì)性、幽默感而缺乏感染力與說(shuō)服力，在不同的場(chǎng)合，不知道該怎么講符合身份的話(huà)，該怎樣講才得體。

那么到底該如何通過(guò)演講提升個(gè)人影響力？如何能在不同的場(chǎng)合即興發(fā)言給人留下深刻的印象？本課程將會(huì)結(jié)合實(shí)際工作需要，通過(guò)現(xiàn)場(chǎng)訓(xùn)練等方式，使領(lǐng)導(dǎo)者掌握演講技巧，以塑造及提升個(gè)人領(lǐng)導(dǎo)魅力。

課程目標(biāo)

? 做好演講前的充分準(zhǔn)備，掌握演講結(jié)構(gòu)及演講稿設(shè)計(jì) ? 增強(qiáng)領(lǐng)導(dǎo)者上臺(tái)自信心，突破內(nèi)心的障礙及恐懼 ? 掌握演講開(kāi)場(chǎng)及結(jié)尾的關(guān)鍵要領(lǐng)，使演講首尾呼應(yīng) ? 透過(guò)內(nèi)容、聲音、肢體讓信息強(qiáng)有力的傳遞給聽(tīng)眾 ? 掌握幻燈片制作原則，如何有效的使用道具 ? 領(lǐng)導(dǎo)如何即興發(fā)言及講話(huà)更有邏輯、條理清晰

培訓(xùn)方式

實(shí)戰(zhàn)演練+視頻觀賞+小組研討+互動(dòng)游戲+案例剖析+精彩點(diǎn)評(píng)

課程時(shí)間 2天（12小時(shí)）主講老師 張高睿

培訓(xùn)對(duì)象 企業(yè)高層、中層、基層管理者 課程大綱

課程導(dǎo)入：

1、演講力就是影響力，就是生產(chǎn)力 ? 影響人先從信念開(kāi)始 ? 演講關(guān)鍵就是影響人的信念

案例：馬云說(shuō)了什么使其獲得了2000萬(wàn)美元的投資？ 案例：毛澤東說(shuō)了什么使人民萬(wàn)眾一心？ ? 演講的“人”字模型（詳解）

2、演講的五個(gè)階段

? 想講—敢講—能講—會(huì)講—真講

注明：對(duì)以上五個(gè)階段逐一剖析

第一模塊：做好充分的準(zhǔn)備

1、確定你的演講目的

演講三大目的：

傳遞信息——表達(dá)感情——讓人行動(dòng)

小組研討：深入思考回答以下問(wèn)題

? 我期望演講給聽(tīng)眾什么樣的感覺(jué)？ ? 我期望自己給聽(tīng)眾什么樣的印象？ ? 我期望演講對(duì)聽(tīng)眾有什么樣的幫助？

2、你要了解的演講類(lèi)型 ? 說(shuō)服式演講（核心）? 告之式演講（輔助）? 娛樂(lè)式演講（潤(rùn)滑）

3、分析和適應(yīng)你的聽(tīng)眾 聽(tīng)眾分析原則：

? 聽(tīng)眾有什么樣的背景？ ? 聽(tīng)眾有什么樣的傾向性？ ? 聽(tīng)眾的知識(shí)層面如何？（結(jié)合學(xué)員手冊(cè)講解）聽(tīng)眾接收原則： ? 對(duì)聽(tīng)眾有所幫助 ? 講你的真實(shí)體驗(yàn) ? 觀點(diǎn)要鮮明獨(dú)特 ? 語(yǔ)言要簡(jiǎn)單明了 ? 資訊要比較新穎

4、設(shè)定一個(gè)響亮的主題

設(shè)定原則：

? 有興趣還要有能力 ? 概況演講中心思想 ? 吸引聽(tīng)眾，引起好奇

案例分析：“喬布斯”如何設(shè)定演講主題

5、有效的收集資料

? 我通過(guò)什么途徑獲取資料？ ? 資料中哪些部分與主題相關(guān)？ ? 相關(guān)內(nèi)容是否符合聽(tīng)眾接收原則？ ? 如何把相關(guān)內(nèi)容運(yùn)用到主題中？

6、精心準(zhǔn)備你的演講稿 ? 設(shè)計(jì)你的劇本 ? 搭建演講架構(gòu) ? 計(jì)劃影片時(shí)長(zhǎng)

案例研討：如何設(shè)計(jì)“競(jìng)職演講稿”

第二模塊：戰(zhàn)勝內(nèi)在的恐懼

1、剖析恐懼緊張的六大原因 ? 環(huán)境的改變 ? 怕出錯(cuò)求完美 ? 準(zhǔn)備不充分 ? 過(guò)去失敗的陰影 ? 內(nèi)容不熟練 ? 缺少專(zhuān)業(yè)訓(xùn)練

2、克服緊張心理的三大關(guān)鍵 ? 轉(zhuǎn)移注意力 ? 積極的暗示 ? 不斷的練習(xí)

3、克服緊張心理的技巧方法

小組研討：你認(rèn)為或曾經(jīng)有效的克服緊張方法？ ? 上臺(tái)就想如何幫助到別人 ? 不要期待影響所有的人 ? 上臺(tái)前先做深呼吸 ? 上臺(tái)不要看聽(tīng)眾的眼睛 ? 提前適應(yīng)環(huán)境 ? 借用道具 ? 站穩(wěn)不動(dòng)再說(shuō) ? 穿舒適的衣服

4、如何讓你保持最顛峰狀態(tài) ? 表現(xiàn)=潛能-干擾

互動(dòng)體驗(yàn)：扎土豆、六指抬人 ? 相信相信的力量 ? 不斷重復(fù)+自我暗示 建立自信的五大信念：

? 恐懼是你的朋友，只要你接納它 ? 一切恐懼都來(lái)自于你的想象 ? 相信什么就會(huì)發(fā)生什么 ? 沒(méi)有對(duì)錯(cuò)，只是角度不同 ? 任何能力都是熟練的結(jié)果

第三模塊：創(chuàng)建信任的開(kāi)場(chǎng)

1、開(kāi)場(chǎng)要達(dá)到的目的 ? 引起興趣 ? 拉近距離 ? 建立信賴(lài)

2、開(kāi)場(chǎng)要解決聽(tīng)眾的心理問(wèn)題 ? 你是誰(shuí)？（身份）? 你要講什么？（內(nèi)容）? 我為什么聽(tīng)你講？（資格）? 你講的對(duì)我有什么好處？（價(jià)值）

3、你可以選擇的七種開(kāi)場(chǎng)

? 巧問(wèn)問(wèn)題（引導(dǎo)聽(tīng)眾進(jìn)入主題）? 直奔主題（聽(tīng)眾很想知道你的目的）? 制造懸念（有好奇就會(huì)有興趣）? 講個(gè)故事（運(yùn)用故事啟發(fā)聽(tīng)眾）? 引用名言（權(quán)威大于資訊）? 列舉事實(shí)（用事實(shí)及數(shù)據(jù)說(shuō)話(huà)）? 贊美聽(tīng)眾（拉近與聽(tīng)眾彼此距離）情景演練：小組練習(xí)及代表上臺(tái)，老師點(diǎn)評(píng)

第四模塊：傳遞強(qiáng)有力信息

內(nèi)容：

1、語(yǔ)言?xún)?nèi)容要正確表達(dá)

內(nèi)容“四度原則”：

高度—深度—寬度—厚度

? 語(yǔ)言要簡(jiǎn)單、明了 ? 通俗化的講解 ? 語(yǔ)言要生動(dòng)、趣味性 ? 避免不必要的言辭

2、創(chuàng)建令人信服的內(nèi)容

? 具體舉例說(shuō)明,引用多方面的確鑿事例 ? 引用自己親身經(jīng)歷或親眼目睹的事例 ? 引用精確的數(shù)據(jù) ? 引用權(quán)威人士的話(huà) ? 用第三者見(jiàn)證

3、表達(dá)內(nèi)容要有邏輯

? 說(shuō)服式語(yǔ)言邏輯“萬(wàn)能公式” ? 先提煉你的中心思想 ? 無(wú)懈可擊的演繹邏輯 ? 清晰明了的歸納邏輯

4、講“好故事”和“講好“故事

講“好故事”：

? 講典型的故事 ? 講名人的故事 ? 講自己的故事 ? 講鮮為人知的故事

? 講對(duì)聽(tīng)眾有啟發(fā)意義的故事

“講好”故事：

? 講故事的“5W“要素 ? 邏輯的關(guān)系是精彩故事的關(guān)鍵 ? 講好故事要挖掘細(xì)節(jié) ? 給你的故事加上懸念及沖突 ? 把故事與聽(tīng)眾建立聯(lián)結(jié) ? 講時(shí)要有角色參與感 ? 故事要總結(jié)提煉得出感悟

視頻案例：“柴晶”的故事講解（演講大賽一等獎(jiǎng)）聲音：

1、讓你的聲音變的更有磁性 ? 變換你的語(yǔ)音語(yǔ)調(diào) ? 讓你聲音抑揚(yáng)頓挫 ? 語(yǔ)速快慢要適中 ? 停頓要恰到好處

2、不斷練習(xí)很重要 ? 肺活量練習(xí)

? 聲音響度練習(xí)

? 多說(shuō)繞口令

? 朗讀文章及加強(qiáng)重音

肢體：

1、你的表情將告訴聽(tīng)眾一切 ? 自然、放松

? 要與所講的內(nèi)容一致 ? 適當(dāng)微笑

2、用眼神有力的控場(chǎng)

? 與聽(tīng)眾的眼睛隨時(shí)保持交流

? 特別注意在開(kāi)頭結(jié)尾,及念稿時(shí)的交流 ? 透過(guò)聽(tīng)眾的眼神反饋來(lái)調(diào)整內(nèi)容 ? 目光不要移動(dòng)太快,也不要老盯著一個(gè)人

? 看鼻梁，看眉心、看眼睛

? 做到點(diǎn)視與環(huán)視相結(jié)合 視頻案例：“奧巴馬”的演講

3、打開(kāi)你的手勢(shì)

? 場(chǎng)面大，手勢(shì)大；場(chǎng)面小，手勢(shì)小 ? 語(yǔ)速快，動(dòng)作快；語(yǔ)速慢，動(dòng)作慢 ? 肩發(fā)力，表示力量；肘發(fā)力，表示親切 ? 不要用手指指著聽(tīng)眾 ? 倉(cāng)庫(kù)里應(yīng)存儲(chǔ)3到5個(gè)手勢(shì)

4、注意你的站姿

? 要站穩(wěn)，也可走動(dòng),不要太頻繁 ? 雙腳與肩同寬，手自然下垂 ? 身體前頃表示親切

情景演練：小組練習(xí)及代表上臺(tái)，老師點(diǎn)評(píng)

建立強(qiáng)大的氣場(chǎng)：（演講是信心的傳遞，情緒的轉(zhuǎn)移）

1、堅(jiān)定的信念

? 聽(tīng)眾相信確定的感覺(jué) ? 對(duì)你所講內(nèi)容必須確信

2、明確的價(jià)值觀

? 聽(tīng)眾需要你理清思路 ? 聽(tīng)眾愿意接收明確的指令

3、飽滿(mǎn)的激情 ? 想幫助別人 ? 講真情實(shí)感 ? 要擁有夢(mèng)想

視頻案例：“馬云”的激情演講

第五模塊：發(fā)揮武器的威力

1、幻燈片是你演示的利器

使用幻燈片的作用：

? 提綱諧領(lǐng) ? 突出重點(diǎn) ? 圖形化表達(dá)

幻燈片制作的“四目原則” ? 一目了然 ? 過(guò)目不忘 ? 耳目一新 ? 賞心悅目

制作幻燈片六大要點(diǎn)： ? 每次只演示說(shuō)明一個(gè)論點(diǎn)

? 論點(diǎn)應(yīng)用陳述語(yǔ)言，而不是標(biāo)題性語(yǔ)言 ? 文本應(yīng)盡理簡(jiǎn)短，提煉核心關(guān)鍵詞 ? 少文字多圖片，盡理用圖片來(lái)還原 ? 注意幻燈片的趣味性

? 使用“搭積木”方法提高趣味性 案例剖析：幻燈片的修改

2、使用好你的道具

? 不要讓聽(tīng)眾先看到道具

? 講話(huà)時(shí)不要讓其傳閱 ? 能演示一下更好

? 講話(huà)時(shí)不要老盯著道具，要與聽(tīng)眾溝通

? 用完道具就收好

第六模塊： 掌握最后的絕技

1、催眠你的聽(tīng)眾

? 聽(tīng)眾的記憶來(lái)自想象與感受 ? 影響聽(tīng)眾的潛意識(shí)就是暗示加重復(fù) ? 運(yùn)用催眠語(yǔ)言模式

2、掌控你的場(chǎng)面 ? 說(shuō)的好不如問(wèn)的好 ? 引發(fā)掌聲響起來(lái)

? 參與其中，才有體會(huì)觸動(dòng)

3、幽默是你的潤(rùn)滑劑

幽默的作用：

? 融洽關(guān)系，愉悅聽(tīng)眾 ? 調(diào)節(jié)氣氛，化解尷尬 ? 表達(dá)委婉，啟迪聽(tīng)眾 幽默的技巧： ? 意想不到 ? 巧用停頓 ? 自我解嘲 ? 一本正經(jīng) ? 巧用修辭 何時(shí)運(yùn)用幽默： ? 是多用于即興 ? 是多用于開(kāi)場(chǎng) ? 是多用于應(yīng)變 ? 多用于諷刺或批評(píng)

4、友善的處理聽(tīng)眾的異議 ? 表示對(duì)異議者的肯定 ? 借助現(xiàn)場(chǎng)聽(tīng)眾解答 ? 尋求共同點(diǎn) ? 澄清是彼此價(jià)值觀

5、要靈活發(fā)揮“即興演講” ? 即興演講的“黃金三點(diǎn)論” ? 理查德即興演講“四步曲” ? 聚會(huì)發(fā)言“魔法公式” ? 即興演講的“感謝模式” 情景演練：“頒獎(jiǎng)典禮”感言

“年會(huì)致辭”發(fā)言

“開(kāi)幕致辭”發(fā)言

6、砰然結(jié)束，擲地有聲

結(jié)尾目的：強(qiáng)調(diào)重點(diǎn)，激發(fā)行動(dòng)

五大結(jié)尾方式：

? 總結(jié)式 ? 號(hào)召式

? 幽默式

? 故事式 ? 詩(shī)詞式

情景演練：小組練習(xí)及代表上臺(tái)，老師點(diǎn)評(píng)

課程結(jié)尾：答疑回顧

1、檢視回顧

? 兩天的學(xué)習(xí)要點(diǎn)是什么？

? 你在兩天學(xué)習(xí)中印象最深的是哪部分？ ? 兩天的學(xué)習(xí)你最大的收獲是什么？ ? 通過(guò)這個(gè)收獲你準(zhǔn)備采取什么行動(dòng)？

2、學(xué)員提問(wèn)

3、結(jié)束寄語(yǔ)

第三篇：英語(yǔ)商業(yè)演講致辭與演講技巧

商業(yè)演講

商業(yè)演講

商業(yè)演講1

致歡迎辭-對(duì)新進(jìn)職員

I am Seabow, president of this company.First, I would like to express to all of you here our sincere welcome.As you all know, our company is one of the big names and has a long tradition.I think you must be proud of being a part of such a great company.But we cannot afford to depend on tradition alone.We need new blood like you to make our company greater and stronger.You are equipped with new knowledge, new ideas and new insights.Don’t waste them, but use them while they are fleshes.I want you to work, but not just for our company.I want you to work for yourself, and for the well being of the society.I would like to welcome you once again, and from today, let us begin to work together.商業(yè)演講2 致歡迎辭-對(duì)于來(lái)自國(guó)外的公司考察團(tuán)

I am very happy that you have come all the way from the United States to visit our company.We are very proud and honored to have a distinguished group of guests such as you to our company.Our staff and employees will do their best to make your visit comfortable and worthwhile.Today, they will introduce to you our newly built plant and research center.Please do not hesitate to ask questions you might want to ask.I want to extend my warmest welcome to all of you, and sincerely hope that your visit here will be worthwhile and meaningful.商業(yè)演講

商業(yè)演講

商業(yè)演講3

致歡送辭-對(duì)離職人員

Today is one of the happiest and saddest days in my life.I am very happy that Mr.Jones has been promoted to the director of the Los Angeles branch.However, I am very sad that he has to leave us behind.As you know, for the past five years Mr.Jones has been with us, he has always been our pride, with his talent, abilities, and warm personality.He always made an extra effort to adapt himself to the Chinese way of life and business.Indeed, his absence from this office is a big loss, but it will definitely be a great gain for the Los Angeles office.Mr.Jones, we are going to miss you very much and we all wish you the very best of luck in your future.商業(yè)演講4

生日宴會(huì)

Bob has always been a great boss, and I'm sure everybody agrees with me.I have never met a person who is as understanding and patient as Bob.We have thrown this birthday party not only to celebrate your forty-fifth birthday, Bob, but, more importantly, to express our gratitude for your thoughtful leadership.We all want to say “thank you” to you.It is really wonderful for all of us to grow older together and work together under Bob's leadership.And I'm sure Bob will also take the leadership in “staying young”.Happy birthday, Bob, and many more happy returns!

商業(yè)演講

商業(yè)演講

商業(yè)演講5

年終餐會(huì)

We want to thank all the people here for taking time out of your busy schedule at the busiest time of the year to come to our year-end party.Tonight we are very fortunate to have our friends from Johnson Company with us here to celebrate the year-end festivities together.We all hope you will be able to have a good time tasting the Chinese cuisine, drinking the Chinese wine, and, above all, enjoying the Chinese 'authentic' entertainment.Our young talented employees are going to perform.Now, let us propose a toast to this happy occasion at the end of the year.(After all the cups glasses has been filled.)

Here's to Johnson's and Good Electric!

邀請(qǐng)外商客戶(hù)參加年終餐會(huì)，使其見(jiàn)識(shí)中國(guó)人的[飲食文化]，這主意也是不錯(cuò)的。席間對(duì)于貴賓百忙之中抽空光臨表示感謝之意，并且在請(qǐng)其品嘗美酒佳肴欣賞余興節(jié)目之際，帶頭舉杯預(yù)祝雙方今后的合作愉快。

注解：

1.authentic 正宗

2.propose a toast 舉杯祝賀;

[讓我們?yōu)閪干杯!]是 Let's(propose a)toast to ~ 3.抽空是 take the time out of ~.[承蒙百忙之中抽空,不勝感激!]是Thank you very much for taking the time out of your busy schedule.商業(yè)演講6

新春聯(lián)誼會(huì)

Happy New Year, everybody!

I am very happy to see all of you here to celebrate the arrival of a new year.In particular, I am delighted to have the attendance of Mr.Williams and Mr.Richardson from the United Electric Company.Mr.Williams and Mr.Richardson, I really appreciate your presence here tonight.I hope you will enjoy this Chinese-style New Year's party.Please enjoy the traditional New Year's dishes such as Twan-yuan-huoo-guo and shy-jiin-way.Also, we have plenty of wine for your drinking enjoyment.I think you will be able to enjoy pouring wine to each other.I hope you will have a good time tonight, and wish every one of you a very happy new year.Let's all have fun!

邀請(qǐng)外商客戶(hù)參加公司內(nèi)部的新春聯(lián)誼會(huì)，身為主管著者得要作個(gè)宴會(huì)的開(kāi)場(chǎng)白。感謝來(lái)賓的蒞臨自不待言，其次由于美酒佳肴當(dāng)前，演說(shuō)宜應(yīng)簡(jiǎn)短輕松。

Note:

Twan-yuan-huoo-guo:團(tuán)圓火鍋.Shy-jiin-way :什錦辣味.商業(yè)演講

商業(yè)演講

商業(yè)演講7 祝賀升遷

1.為對(duì)上司的祝賀

Congratulations, Mr.Hoffman, on your promotion to the managing director of the personnel department.Under your directorship, I am sure the department will grow even stronger and more closely united.Also, I want to take this opportunity to thank you for being our section director.Needless to say, You have always been a great boss, and I'm sure you will make even a greater director in the personnel department.2.為對(duì)同事的升遷

I want to say congratulations to you, Jim, for your promotion to sales manager.You have been a great colleague as well as a good friend.And I am proud of you.Good luck, Jim, and come drop by our office any time.這是相當(dāng)“敏感的”演說(shuō)。無(wú)論上司也好同事也罷，我們對(duì)于別人的晉升難免總會(huì)有幾分“嫉妒”（ENVY）的心情。當(dāng)然這種心情一旦暴露出來(lái)，演說(shuō)就垮了。諸如“這次的晉升對(duì)您來(lái)說(shuō)實(shí)至名歸”（a promotion you richly deserve)這類(lèi)贊美之辭乃屬必要。

NOTES：

directorship，領(lǐng)導(dǎo)

section director , 課長(zhǎng) colleague , 同事

come drop by, 過(guò)來(lái)玩 needless to say 不用說(shuō)

商業(yè)演講8

結(jié)婚(Wedding)

On behalf of president Xu Who could not attend today, I would like to first express our cordial gratitude to you for inviting us to this wonderful wedding reception.Also, I would like to extend our warmest congratulations to the newly weds, Mr.and Mrs.Brown.I happen to know the Groom, Mr.John Brown quite well, through our business dealings between his company and mine.I believe Mr.Brown is by far the most competent and efficient businessman I have ever met.Obviously, his competence and efficiency even outside of his profession have also been proved, from the fact that he has today married such a beautiful and intelligent bride.Mr.Brown, with your youth and talent, I am sure that you will have a very happy married life.Let me say congratulations again to you both, and I hope you will not work too hard and leave your wife alone too often.Congratulations!

由于是正式的場(chǎng)合，所以選擇稍顯夸張的用詞，比較能夠?yàn)檎麄€(gè)演說(shuō)增添一絲情趣。不妨加入一些襯托新人優(yōu)點(diǎn)與魅力的插曲。然而切忌趁機(jī)“華眾取寵”，過(guò)于隱私性的插曲只會(huì)使人掃興。

NOTES

express cordial gratitude: 表達(dá)由衷的感謝

extend our warmest congratulations to:獻(xiàn)上我們最誠(chéng)摯的祝福 bridegroom:新郎

business dealings or business transactions:生意往來(lái)

商業(yè)演講

商業(yè)演講

商業(yè)演講9

介紹他人

Ladies and gentlemen, it is a great pleasure to have you all come to our lecture presentation this evening.Before we start off with the lecture, may I say a few words about tonight's guest speaker by way of introduction?

Tonight's guest speaker, as you all know, is Mr.Song Jiang, currently president of Vtech pacific company.He was born in ChongQing in 1965 and grew up there until he became 18 years old when he was drafted into the Chinese air force to join a special squad called “Flying Dragon.” He narrowly escaped death in the military mission, and after the War, started his own business, and now you know the rest of the story.Forty years later, he is an owner of one of the leading companies in ChongQing with the annual business of NT US$ 5 Million.Tonight he is going to talk about the secret of successful management of his company as he gives us a lecture entitled, “Strategies and Tactics for Corporate Management and Expansion” ladies and Gentlemen, Mr Song Jiang.Notes: lecture presentation:演講會(huì) be drafted into:征招入伍 the annual business:年?duì)I業(yè)額 strategies and tactics:戰(zhàn)略和戰(zhàn)術(shù)

商業(yè)演講10

自我介紹

Hello, it's a pleasure to meet you all.I am Yu Lin Jeng.I am from Shanghai, China.This is my third trip to the United States, and I really enjoy staying here.I am working for a trading company as an assistant manager in the overseas distribution section.Thank you.I'm Ma Li.I am a system engineer for IBM.My job is to develop new computer software and I enjoy the job very much, because software development is very creative and imaginative work.So if anyone here is interested in computer and computer software, please let me know.We can spend hours talking about computers.Hello, everybody.I am Ning cai chen from Beijing, I am working for an agent for a electric company in Beijing.It is about five months since I came to the United States, and I miss my family very much.It'll be several months before they come here, and I hope to continue to have an enjoyable single life till then.Thanks.商業(yè)演講

商業(yè)演講

商業(yè)演講11

頒獎(jiǎng)典禮

Good morning, everyone.This morning President Lee has asked you to gather here, so that we can have a special occasion to recognize some of our employees for their outstanding performance in the past year.Based on careful consideration and evaluation of performances of all the employees, the selection committee has reached the following decision: the three recipients of the outstanding Performance Award for this year are Mr.BorNan Zhang...Mr.Jun-Fan Cao...and Ms.Sheng ye.Each recipient will be presented with a cash award of($50,000)together with a certificate.Let us proceed to the presentation of awards by President Lee.(president presents the awards to the three recipients)

Needless to say, this year's recipients deserve this award for their dedication and accomplishments.Also, I would like to emphasize that every one of you who wasn't chosen today has a good chance of winning this honor.It takes a lot of hard work and dedication, but you can do it, if you try hard enough.At this time I would like to close the meeting by saying that I wish you all the best of luck.公布得獎(jiǎng)名單時(shí)，如果以從容不迫乃至稍為賣(mài)點(diǎn)關(guān)子的語(yǔ)氣來(lái)進(jìn)行，現(xiàn)場(chǎng)氣氛即可為之高漲。其次，得獎(jiǎng)名單的決定勿以個(gè)人名義行之，以免遭受非議。結(jié)束之前，可別忘了對(duì)未受表彰的大多數(shù)同仁表示激勵(lì)之意。

商業(yè)演講12 得獎(jiǎng)感謝

Ladies and gentlemen, Mr.President, and all the distinguished guests, I cannot believe that I have been selected as this year's recipient of the Award for Outstanding Performance.When I was informed of the announcement of my nomination, I couldn't believe my ears.In fact, I am still not sure if I really deserve this honor, because I know many of my colleagues who work harder even with a greater dedication than I do.I believe they also deserve this award, and I think I happen to represent them in accepting this award.Through thick and thin, they have always been my precious team mates, adviser, and above all, friends.I want to take this opportunity to thank them all, and want to share with them the pleasure and honor of receiving this award.Thank you very much and I'll be trying my best to contribute to further growth of our company.如果是正式的得獎(jiǎng)感言，以 Ladies and gentlemen 來(lái)做開(kāi)場(chǎng)白為宜。若屬氣氛隨和的聚會(huì)，就要因場(chǎng)面不同而選不同的說(shuō)法，這點(diǎn)請(qǐng)注意。

Notes:

through thick and thin：同甘共苦中過(guò)來(lái)的 deserve this award: 堪當(dāng)此獎(jiǎng)

商業(yè)演講

商業(yè)演講

商業(yè)演講13 表示感謝

First of all, I want to thank you all for coming to this party.I have thrown this party, because I wanted to thank you all for being kind to me while I have been here.Looking back, it seems like a very short five years living here and working together with you.My wife and I still remember the first day we arrived in Los Angeles, and every thing looked so huge, compared with things in Taipei.The first several months were a difficult time, but we tried very hard to adapt ourselves to the new environment, new life style, and a new place of work.There were times of disappointment, anger, and humiliation, and there were also times of joy, excitement, and happiness, Through them all, you have always been with us to share the sorrow and happiness, and we are deeply grateful to you for that.Millions of thanks to you all, and don't forget to finish your dinner before it gets cold.Notes:

being kind to me :關(guān)照

while I have been here:在我任職此地期間 through them all:始終

商業(yè)演講14 結(jié)婚周年紀(jì)念

On behalf of all the employees invited tonight, I would like to extend our congratulations to President and Mrs.Johnson for the twenty-fifth wedding anniversary.Twenty-five years seems like such a long time, especially to a man like me who got married only recently.I seriously wish I would be able to learn from President and Mrs.Johnson about the secret of having a happy and enduring marriage.Customarily, a gift of silver is given on the twenty-fifth anniversary.We observe that custom, and would like to present a pair of silver ‘jeou’ cups to honor your marriage.with these cups, I'm sure your marriage will always be in a high ‘spirit'

Congratulations, President and Mrs.Johnson!

Notes:

1.in a high spirit: 濃郁甘醇 2.a silver ‘jeou' cup 銀酒杯

3.在這種紀(jì)念典禮上幾乎多半祝賀當(dāng)事者婚姻的“漫長(zhǎng)”和“久遠(yuǎn)”，不過(guò)切忌使用“l(fā)ong”或“old”之類(lèi)的字眼。尤其在崇尚“年輕”文化的歐美，“old”屬負(fù)面形象。因以“enduring”（持久）等詞來(lái)為“老舊”的婚姻事實(shí)賦予光明的形象。

商業(yè)演講

商業(yè)演講

商業(yè)演講15 餐后演說(shuō)

It is a great honor and prestige to be asked to make a speech here tonight.I have chosen a rather serious, unpleasant subject for tonight's speech: it is the problem of trade friction between China and the United States.It seems that criticism is directed mainly toward China for its large trade surplus vis-a-vis the United States.As of the summer of 1997, the annual surplus amounted to some US $ 50 billion.The reason for that is that automobiles and electronic products of China are outselling the American equivalents.Criticism also goes to the closed market of China.Americans demand that China open its market for American agricultural products such as crops, fruit, and food-meat, and that the complex Chinese distribution system be simplified.However, I think the basic posture the Americans are taking needs to be changed.That is, Americans tend to assume that the Chinese are all to blame, and they also demand quick changes from the Chinese.I think what we really need is a little more patience and effort to understand each other.Mutual understanding is indispensable today when international interdependence is the rule.I hope my speech will serve as “food for thought” and that you will be able to “digest” it well.Thank you

Notes:

trade friction:貿(mào)易摩擦

trade surplus:貿(mào)易盈余

outselling:賣(mài)得比...多

distribution system:行銷(xiāo)體系

the Chinese are all to blame:都是中國(guó)的錯(cuò) food for thought:思考的食量

商業(yè)演講16 新官上任的介紹

Ladies and gentlemen, it is a great pleasure to have you all to this party to celebrate the inauguration of our new company president, Mr.Cheng-En Lin.I Would like to give a brief profile of Mr.Lin for those of you who do not know him well.Mr.Lin graduated from Tsinghua University in 1980.Right after graduation he started working for our company in the sales department.Between 1983-1995, he visited and lived in six different foreign countries including the United States, Canada, Australia, and New Zealand, to develop our overseas market.Upon returning from abroad, he began to assume the position of executive manager of the sales department and has remained in that position until the appointment to the president this time.He is very aggressive in business, but at the same time, a good husband and a caring father of three children.Ladies and gentlemen, our new president, Mr.Cheng-En Lin!

Notes:

inauguration: 就職典禮

aggressive:積極進(jìn)取

caring:慈祥

商業(yè)演講

商業(yè)演講

商業(yè)演講17 所屬部門(mén)與職員的介紹

We are very happy that you have come all the way to visit our company.Small as it may, our company.Small as it may, our department takes pride in having close ties among the staff like a family.Let me introduce our staff, or shall I say, parents and brothers and sisters of the department? Sitting at the center of the office is the head of our department, Mr.Wang.He is our boss, but he never bosses us around.He is a very thoughtful and paternal person who protects us like a parent.Across from Mr.Wang's desk are Mr.Shong, Mr.Wu, Mr.He, and Mr.Zhou, from right to left.They are the family's older “brothers”, so to speak, because of their long and outstanding career in this department.Sitting at the corner of the room are two lovely “sisters” of our family, Ms.Chen and Ms.Liu.They have all the staff's respect and trust for their dedication to work.So that is our department.We hope you will enjoy visiting with us.Notes: small as it may: 盡管小了點(diǎn)

take pride in having...: 以擁有..為傲

close ties：親密關(guān)系

boss around，be bossy:擺架子

paternal:尤如父親的 across from:面對(duì)

dedication to work:獻(xiàn)身工作

首先說(shuō)明部門(mén)特征為要，本篇的關(guān)鍵字是“family”。介紹在在場(chǎng)人員時(shí)，記得清楚標(biāo)示其所在的位置。

商業(yè)演講18 公司俱樂(lè)部介紹

I believe the employer should serve employees not only by giving salaries, but also by providing opportunities for them to enjoy their life.In that respect, Our company has a great deal to offer.We have more than thirty activity groups organized by workers for athletic and recreational purposes.Among these groups are the Tennis Club, Basketball Club, Popular Music Club, Company Orchestra, Aerobics Club, and so on.Our tennis team is one of the best in the Shanghai area, and currently maintains a winning streak in the east of china District Tournament.Also, our company orchestra was established two years ago, and the members practice twice a week under the instructions by one of Shanghai's best conductors.And for those of you who want to have a good sweat and slim down, we have an Aerobics Club.The club welcomes any body who wants to have a good work-out and slim down, male or female.Please take advantage of these group activities and enjoy yourself.Notes:

athletic and recreational purposes: 運(yùn)動(dòng)與娛樂(lè)的目的be established:被成立

conductor:指揮

want to slim down，want to lose weight: 想要減肥

take advantage of:利用

商業(yè)演講

商業(yè)演講

商業(yè)演講19 公司簡(jiǎn)報(bào)

It is a great pleasure to have you visit us today.I am very happy to have an opportunity to introduce our company to you.Our company was established in 1980 by Mr.Bruce Huang, the founder and first president of our company.We have been specializing in manufacturing electric appliances and exporting them to as many as twenty different countries around the world.As of 1999, our annual business gross comes up to about US$100 million, and our business is growing steadily.We have offices in Shanghai, HongKong and Beijing where about 1,100 hard-working employees are working diligently to serve the needs of our customers.In order to further develop our overseas market, we need reliable agents to effectively market our products.I hope you will seriously consider doing business with us.Thank you.Notes:

the annual business gross: 總營(yíng)業(yè)額

working diligently:努力工作

agent:代理商

商業(yè)演講20 人 事

I would like to explain our company policy concerning personnel matters including promotion, transfer, retirement and so on.With a few exceptions, we announce promotions and transfers on April 1 every year.The decision about promotions is based upon the judgment of the head of the department concerned as well as the recommendations by the personnel committee.As to transfers, it it usually determined on the basis of the recommendations by the head of the department concerned.We have a flexible policy concerning transfers.That is, if an individual does not wish a transfer, she or he can decline the transfer appointment.As to our retirement policy, we set the retirement age at 60, and allow for earlier retirement if one wishes.We endeavor to give all the employees equal and fair treatment in these matters.If you want to have more information, please contact the Personnel Department.Thank you.商業(yè)演講

商業(yè)演講

商業(yè)演講21 公司的生產(chǎn)與行銷(xiāo)過(guò)程

Our company takes pride in having special production and distribution systems.Let me describe how unique they are.First, five factories that manufacture our products are equipped with dozens of computer-controlled robots that manufacture the high-quality products with incredible accuracy and efficiency.The factories virtually operate by themselves without human assistance, except for periodical inspections of the robots.Second, the distribution system of our company is also characterized by an effective use of computer.We have established on-line computer communications system with wholesale dealers across the nation in order to supply our products quickly to our customers.Thus, we have one of the nation's most efficient production and distribution systems, and we try to serve our customers in the best way we can.Notes:

dozens of~ : 數(shù)十臺(tái)

商業(yè)演講22 中美經(jīng)商之道的差異

I think there are at least two differences in the way of business between Chinese and American businessmen.First, Chinese tend to have business negotiation in a rather indirect manner, as opposed to a direct manner of American businessmen.Chinese take time to see Whether their prospective business contacts are really reliable as human beings, for example, by inviting them to a party and socializing with them.In contrast, Americans act with “get-down-to-business-first” mentality.Second, the decision-making process of Chinese companies is considered to be very slow and time-consuming.This is because most Chinese companies have the bottom-up decision-making system, which involves many people in the decision-making, as opposed to the American companies, which usually operate with quick decisions made by the top management.I hope American businessmen will understand these differences in business practices and adjust to the Chinese way of business.Notes:

way of business: 經(jīng)商之道

indirect:婉轉(zhuǎn)的 as opposed to :相對(duì)于

prospective business partners(contacts):將來(lái)的交易對(duì)象 socialize:交際

in contrast :相對(duì)地 decision-making:決策

time-consuming:耗時(shí)

商業(yè)演講

商業(yè)演講

商業(yè)演講23 演講技巧

（一）1.何謂善用空間的演講

所謂空間就是指進(jìn)行演說(shuō)的場(chǎng)所范圍、演講者所在之處以及與聽(tīng)眾間的距離等等。演說(shuō)者所在之處以位居聽(tīng)眾注意力容易匯集的地方最為理想。例如開(kāi)會(huì)的時(shí)候、主席多半位居會(huì)議桌的上方、因?yàn)樵撎幷亲钊菀讌R集出席者注意力的地方。

反之，如果主席位居會(huì)議桌之正中央，則會(huì)議的進(jìn)行情況會(huì)變?nèi)绾文兀靠峙聲?huì)使出席者注意力散漫了，且有會(huì)議冗長(zhǎng)不休的感覺(jué)？因此，讓自己位居聽(tīng)眾注意力容易匯集之處，不但能夠提升聽(tīng)眾對(duì)于演講的關(guān)注，甚至具有增強(qiáng)演說(shuō)者信賴(lài)度權(quán)威感的效果。

2.演講時(shí)的姿勢(shì)如何

演說(shuō)時(shí)的姿勢(shì)（posture）也會(huì)帶給聽(tīng)眾某種印象，例如堂堂正正的印象或者畏畏縮縮的印象。雖然個(gè)人的性格與平日的習(xí)慣對(duì)此影響頗巨，不過(guò)一般而言仍有方便演講的姿勢(shì)，即所謂“輕松的姿勢(shì)”。要讓身體放松，反過(guò)來(lái)說(shuō)就是不要過(guò)度緊張。過(guò)度的緊張不但會(huì)表現(xiàn)出笨拙僵硬的姿勢(shì)，而且對(duì)于舌頭的動(dòng)作也會(huì)造成不良的影響。

決竅之一是張開(kāi)雙腳與肩同寬，挺穩(wěn)整個(gè)身軀。另一個(gè)決竅是想辦法擴(kuò)散并減輕施加在身體上的緊張情緒。例如將一只手稍微插入口袋中，或者手觸桌邊、或者手握麥克風(fēng)等等。

3.演講時(shí)的視線

在大眾面前說(shuō)話(huà)，亦即表示必須忍受眾目睽睽的注視。當(dāng)然，并

非每位聽(tīng)眾都會(huì)對(duì)你報(bào)以善意的眼光。盡管如此，你還是不可以漠視聽(tīng)眾的眼光，避開(kāi)聽(tīng)眾的視線來(lái)說(shuō)話(huà)。尤其當(dāng)你走到麥克風(fēng)旁邊站立在大眾面前的那一瞬間，來(lái)自聽(tīng)眾的視線有時(shí)甚至?xí)屇阌X(jué)得刺痛。

克服這股視線壓力的秘決，就是一面進(jìn)行演講；一面從聽(tīng)眾當(dāng)中找尋對(duì)于自己投以善意而溫柔眼光的人。并且無(wú)視于那些冷淡的眼光。此外，把自己的視線投向強(qiáng)烈“點(diǎn)頭”以示首肯的人，對(duì)鞏固信心來(lái)進(jìn)行演說(shuō)也具有效果。

商業(yè)演講24 演講技巧

（二）1.演講時(shí)的臉部表情

演講時(shí)的臉部表情無(wú)論好壞都會(huì)帶給聽(tīng)眾極其深刻的印象。緊張、疲勞、喜悅、焦慮、等情緒無(wú)不清楚地表露在臉上，這是很難藉由本人的意志來(lái)加以控制的。演講的內(nèi)容即使再精彩，如果表情總覺(jué)缺乏自信，老是畏畏縮縮，演講就很容易變得欠缺說(shuō)服力。

控制臉部的方法，首先“不可垂頭”。人一旦“垂頭”就會(huì)予人“喪氣”之感，而且若視線不能與聽(tīng)眾接觸，就難以吸引聽(tīng)眾的注意。另一個(gè)方法是“緩慢說(shuō)話(huà)”。說(shuō)話(huà)速度一旦緩慢，情緒即可穩(wěn)定，臉部表情也得以放松,再者，全身上下也能夠?yàn)橹┤蛔匀羝饋?lái)。

2.有關(guān)服飾和發(fā)型

服裝也會(huì)帶給觀眾各種印象。尤其是東方男性總是喜歡穿著灰色或者藍(lán)色系列的服裝，難免給人過(guò)于刻板無(wú)趣印象。輕松的場(chǎng)合不妨

商業(yè)演講

商業(yè)演講

穿著稍微花俏一點(diǎn)的服裝來(lái)參加。不過(guò)如果是正式的場(chǎng)合，一般來(lái)說(shuō)仍以深色西服、男士無(wú)尾晚宴服（tuxedo)、以及燕尾服為宜。其次，發(fā)型也可塑造出各種形象來(lái)。長(zhǎng)發(fā)和光頭各自蘊(yùn)含其強(qiáng)烈的形象，而鬢角的長(zhǎng)短也被認(rèn)為是個(gè)人喜好的表征。站出來(lái)演講之際，你的服裝、究竟帶給對(duì)方何種印象？希望各位好好地思量一番。

3.聲音和腔調(diào)

聲音和腔調(diào)乃是與生俱來(lái)的，不可能一朝一夕之間有所改善。不過(guò)音質(zhì)與措詞對(duì)于整個(gè)演說(shuō)影響頗巨，這倒是事實(shí)。根據(jù)某項(xiàng)研究報(bào)告指出聲音低沉的男性比聲音高亢的男性，其信賴(lài)度較高。因?yàn)槁曇舻统習(xí)屓擞蟹N威嚴(yán)沉著的感覺(jué)。盡管如此，各位還是不可能馬上就改變自己的聲音?？傊?，重要的是讓自己的聲音清楚地傳達(dá)給聽(tīng)眾。即使是音質(zhì)不好的人，如果能夠稟持自己的主張與信念的話(huà)，依舊可以吸引聽(tīng)眾的熱切關(guān)注。

說(shuō)話(huà)的速度也是演講的要素。為了營(yíng)造沉著的氣氛，說(shuō)話(huà)稍微慢點(diǎn)是很重要。標(biāo)準(zhǔn)大致為5分鐘三張左右的A4原稿，不過(guò)，此地要注意的是，倘若從頭至尾一直以相同的速度來(lái)進(jìn)行，聽(tīng)眾會(huì)睡覺(jué)的。

商業(yè)演講25 善用 Body Language 的方法

演講的溝通，并非全靠“言語(yǔ)”在進(jìn)行。能夠以“非言語(yǔ)”即所謂的Body Language 和其他為手段來(lái)表達(dá)各種信息，這已是眾人所熟知的事物。根據(jù)某項(xiàng)研究顯示，70％的溝通可說(shuō)是以“非言語(yǔ)”為媒介來(lái)傳達(dá)。

因此，臉部表情（facial expressions)、手勢(shì)（gesture)、姿態(tài)（posture)

等等，無(wú)不隱含著重要的意義。這些Body Language與言語(yǔ)、文化具有無(wú)法割舍的關(guān)系。或許是難得其間三味吧？很多英語(yǔ)學(xué)習(xí)者往往由于作法不當(dāng)以致予人“東施效顰”的不良印象，所以不可不慎。

對(duì)于演說(shuō)中Body Language的“東施效顰”究竟意指什么呢？心存疑惑的人想來(lái)也是不在少數(shù)吧。此處且舉其一為例。在用英語(yǔ)說(shuō)：“I don't know"的時(shí)候，有人便作出稍為攤開(kāi)雙手并且聳聳肩膀的Body Language。不過(guò)這項(xiàng)Body Language系屬相當(dāng)西洋式的姿勢(shì)，如果由東方人來(lái)作的的話(huà)，經(jīng)常帶給對(duì)方頗不對(duì)勁的感覺(jué)。這就有如清末民初洋服剛剛傳入中國(guó)不久時(shí)，當(dāng)穿起洋服招搖過(guò)市的話(huà)總要惹人側(cè)目的情形一般。

基本上，對(duì)于與自己不搭調(diào)的Body Language 還是少用為宜。如果刻意擺首弄姿，往往引起反效果。

重要的是，不要勉強(qiáng)。倘若扭捏地模仿”洋人的姿態(tài)“，不僅徒然予人卑屈的印象，而且容易招致所謂“中國(guó)人也和洋人作同樣的Body Language嗎？”的奇妙誤解。從事演說(shuō)之際最好根據(jù)自己本身的經(jīng)驗(yàn)，采取自然形成的“Body Language”為宜。

不過(guò)有一點(diǎn)要特別注意，即有關(guān)“視線”方面，大部分的中國(guó)人都有看著“天空”說(shuō)話(huà)的毛病，容易予人不誠(chéng)懇的印象，所以要留心盡量目視觀眾才好。

第四篇：律師公眾演講與自我展示技巧lihaizhu

律師公眾演講與自我展示技巧

主講人：李海珠

引言：

大家好，今天很高興能利用休息日在點(diǎn)睛網(wǎng)跟大家分享一下律師如何提高自己的口頭表達(dá)能力、在公眾場(chǎng)合做演講、進(jìn)行自我展示等方面的一些心得和體會(huì)。

【互動(dòng)交流：在座的年輕律師平常有沒(méi)有機(jī)會(huì)在一些公開(kāi)場(chǎng)合發(fā)言超過(guò)5分鐘？有這樣經(jīng)歷的學(xué)員請(qǐng)舉手，能不能講一講你是在什么樣的場(chǎng)合做的什么樣的演講？】

【互動(dòng)交流：在座的律師對(duì)自己的口頭表達(dá)能力有沒(méi)有一些擔(dān)憂(yōu)和顧慮？請(qǐng)站起來(lái)跟大家分享一下你的感受?！?/p>

作為律師，聽(tīng)說(shuō)讀寫(xiě)是四項(xiàng)基本技能，其中口才是重中之重，我想很多年輕的律師朋友或多或少都會(huì)有這方面的困惑。拿我自己來(lái)講，我為什么要把這個(gè)題目作為首場(chǎng)課程，因?yàn)槲以诋?dāng)律師之初，也存在和大家一樣的困惑和顧慮。

我在報(bào)考大學(xué)的時(shí)候，應(yīng)該說(shuō)我對(duì)自己的口頭表達(dá)是非常自信的，所以我為了做律師，就考了當(dāng)時(shí)考分很高的中國(guó)政法大學(xué)。進(jìn)了校以后，在大學(xué)4年當(dāng)中，在口頭表達(dá)上遭受了一個(gè)很?chē)?yán)重的挫折。在我們?nèi)雽W(xué)第一年第一學(xué)期的時(shí)候，有一個(gè)辯論賽，是政法大學(xué)的一個(gè)傳統(tǒng)，當(dāng)時(shí)的辯題我記得很清楚：“以成敗論英雄，還是不以成敗論英雄？”我們是正方，要以成敗論英雄。在底下大家討論和準(zhǔn)備的時(shí)候，我都是口若懸河、非常流暢，所以被推舉為四辯。沒(méi)想到在年級(jí)辯論的場(chǎng)合的時(shí)候，一看到臺(tái)下黑壓壓的300多人，在臺(tái)上辯論也有非常強(qiáng)的程式規(guī)定，所以這樣一上臺(tái)，到自己發(fā)言的時(shí)候，頭腦一片空白，當(dāng)著大家就支支吾吾一句整話(huà)沒(méi)說(shuō)出來(lái)。

這件事對(duì)我的影響很大，以致于我剛剛開(kāi)始做律師的時(shí)候，因?yàn)楝F(xiàn)在很多律師都有這樣的困惑，沒(méi)有老師帶，沒(méi)有進(jìn)行過(guò)系統(tǒng)的訓(xùn)練，庭審的表現(xiàn)到底會(huì)是什么樣子，自己心里沒(méi)底。我剛剛做律師去辦的第一個(gè)案子，是一個(gè)合作開(kāi)發(fā)的合同糾紛的案子，當(dāng)時(shí)這個(gè)案子案情很復(fù)雜，準(zhǔn)備的證據(jù)材料也很多。在法院開(kāi)庭之前，我記得是下午1點(diǎn)半開(kāi)庭，中午我在基層法院門(mén)口的小飯館吃飯，緊張得手心冒汗，最后沒(méi)辦法了，喝了半瓶小二鍋頭，然后才敢進(jìn)的法庭。最后我的表現(xiàn)超好，因?yàn)檫@二鍋頭的“幫忙”，對(duì)自己的那些顧慮、擔(dān)憂(yōu)就沒(méi)有那么敏感了。我還記得當(dāng)時(shí)舉證質(zhì)證的時(shí)候，對(duì)答如流，對(duì)對(duì)方律師提供的證據(jù)很快地尋找到了瑕疵，發(fā)揮得淋漓盡致。

開(kāi)完庭以后，我想：“拿二鍋頭墊底，恐怕不是長(zhǎng)久之計(jì)，喝少了不一定能起到預(yù)想的效果，喝多了就跟醉酒駕車(chē)差不多，律師在法庭上酒氣熏熏的肯定不是一個(gè)長(zhǎng)久的辦法?！蔽蚁耄骸斑@是剛剛開(kāi)庭，開(kāi)庭的機(jī)會(huì)多了，開(kāi)的久了，我的口頭表達(dá)就能逐漸變好起來(lái)?！钡俏覜](méi)有想到的是，我在開(kāi)律師事務(wù)所之前這5年間，應(yīng)該說(shuō)代理的案件不下二三百件，經(jīng)歷了這么多的陣戰(zhàn)，都沒(méi)有讓我達(dá)到一個(gè)預(yù)期的在法庭上流利表達(dá)的程度，因?yàn)檫€是有束縛，總擔(dān)心說(shuō)錯(cuò)話(huà)，總擔(dān)心自己的發(fā)言會(huì)被對(duì)方抓住漏洞和把柄，所以在法庭上就很拘謹(jǐn)。

所以，應(yīng)對(duì)庭審的練兵，都沒(méi)有讓我突破口頭表達(dá)的障礙。但是什么讓我徹底地把包袱放下了？我以前在庭審過(guò)程中，比較擅長(zhǎng)應(yīng)對(duì)舉證質(zhì)證過(guò)程和法官問(wèn)答過(guò)程，只要說(shuō)話(huà)超過(guò)3分鐘，你馬上就會(huì)有一些生理的反應(yīng)：聲音局促，手心冒汗，反應(yīng)能力下降。你帶著這樣一種狀況，你再要去說(shuō)什么，恐怕底氣也沒(méi)有那么十足，說(shuō)服力也會(huì)打折扣。所以,以我當(dāng)時(shí)那樣一個(gè)水平，我是靠一套方法最后超越了口頭表達(dá)的障礙，在外講課的時(shí)候屋里坐著幾百人，我都可以滔滔不絕地講兩三個(gè)小時(shí)。

那么，靠什么來(lái)突破的？是從2004年我開(kāi)了律師事務(wù)所以后，通過(guò)給社區(qū)、企業(yè)、高管及員工內(nèi)訓(xùn)、政府干部講課突破的。

一、我和我的律所運(yùn)營(yíng)會(huì)議營(yíng)銷(xiāo)的實(shí)戰(zhàn)經(jīng)歷

1．給社區(qū)講課2.給企業(yè)講課3．給企業(yè)高管、員工內(nèi)訓(xùn)講課4．給政府干部講課

二、會(huì)議營(yíng)銷(xiāo)的概念和原理

（一）什么叫會(huì)議營(yíng)銷(xiāo)？

【互動(dòng)交流：什么叫會(huì)議營(yíng)銷(xiāo)？】

會(huì)議營(yíng)銷(xiāo)，就是通過(guò)公眾演講、授課向潛在客戶(hù)賣(mài)產(chǎn)品。

找人來(lái)聽(tīng)講座、參加會(huì)議或論壇，通過(guò)會(huì)上的演講、展示刺激購(gòu)買(mǎi)最終形成簽單。

（二）什么行業(yè)在采用會(huì)議營(yíng)銷(xiāo)的商業(yè)推廣模式

1.保險(xiǎn)、理財(cái)、電訊行業(yè)行銷(xiāo)推廣 2.各種教育培訓(xùn)機(jī)構(gòu)的免費(fèi)公開(kāi)課 3.行業(yè)協(xié)會(huì)的展會(huì)、供需見(jiàn)面會(huì) 4.企業(yè)峰會(huì)、論壇、研討交流活動(dòng) 5.政府資源、能源、引資招商會(huì)

（三）會(huì)議營(yíng)銷(xiāo)適合律師開(kāi)拓案源嗎

當(dāng)前法律服務(wù)市場(chǎng)，處于粗放型的初級(jí)階段。

1．營(yíng)銷(xiāo)散發(fā)“信息”=客戶(hù)有效接收“信息”？

一般營(yíng)銷(xiāo)手段：發(fā)名片、打電話(huà)、發(fā)信函、直接登門(mén)拜訪、網(wǎng)站宣傳、博客宣傳、QQ咨詢(xún)、論壇聊天咨詢(xún)。

律師介紹的法律服務(wù)產(chǎn)品客戶(hù)真的需要嗎？律師介紹的成功業(yè)績(jī)客戶(hù)真的信服嗎？特定產(chǎn)品的核心價(jià)值客戶(hù)真的理解、認(rèn)可嗎？如果當(dāng)期沒(méi)有需求，你還有很多競(jìng)爭(zhēng)對(duì)手，等他有需求時(shí)是否還能想起你？

2．律師專(zhuān)業(yè)人士形象、法律服務(wù)產(chǎn)品的復(fù)雜性決定營(yíng)銷(xiāo)手段不能是蜻蜓點(diǎn)水式，而是深入、持續(xù)、慢熱的。

通過(guò)營(yíng)銷(xiāo)，客戶(hù)接收到的信息：（1）法律服務(wù)產(chǎn)品信息應(yīng)該是完整、深入、詳實(shí)的；（2）對(duì)律師高度的信任感和對(duì)產(chǎn)品高度的認(rèn)同感；（3）給客戶(hù)留下足夠強(qiáng)烈、足夠深刻印象，要深刻強(qiáng)烈到一直保持到他出現(xiàn)法律需求時(shí)還能想起你。

（四）會(huì)議營(yíng)銷(xiāo)的優(yōu)勢(shì) 1.有尊嚴(yán)的營(yíng)銷(xiāo)

（1）靠實(shí)力說(shuō)話(huà)（說(shuō)什么）：律師在講臺(tái)上展示業(yè)務(wù)能力、專(zhuān)業(yè)素質(zhì)、人格魅力。（2）靠會(huì)說(shuō)賣(mài)錢(qián)（怎么說(shuō)）：客戶(hù)不再是上帝而是降低成學(xué)生；律師升格成老師，在講臺(tái)上，通過(guò)答疑解惑征服聽(tīng)眾形成簽單。

（3）和法律服務(wù)相結(jié)合極大提升產(chǎn)品核心價(jià)值

2.有效率的營(yíng)銷(xiāo)

（1）低成本、一對(duì)多、成批開(kāi)發(fā)客戶(hù)的營(yíng)銷(xiāo)。

（2）有效的吸引眼球：親臨會(huì)議現(xiàn)場(chǎng)讓客戶(hù)有足夠的時(shí)間和空間被封閉，從而能夠集中注意力，以便律師樹(shù)立形象、加深印象。

（3）有效的開(kāi)發(fā)與管理客戶(hù)：有效圈定客戶(hù)、儲(chǔ)備客戶(hù)、贏得客戶(hù)、發(fā)展客戶(hù)。

3.真功夫的營(yíng)銷(xiāo)

（1）需要自身素質(zhì)（2）需要專(zhuān)業(yè)素質(zhì)（3）需要訓(xùn)練方法（4）需要場(chǎng)合鍛煉 “真功夫”一旦煉成，難以模仿、復(fù)制或超越。

4.有積極社會(huì)意義的營(yíng)銷(xiāo)

（1）與公益活動(dòng)很好結(jié)合（2）與法制宣傳很好結(jié)合（3）與業(yè)務(wù)梳理和提升很好結(jié)合（4）幫助別人一舉兩得的營(yíng)銷(xiāo)

第五篇：張高睿講解為什么需要教練技能

張高睿講解為什么需要教練技能

今天的每一家企業(yè)都屬于服務(wù)業(yè)，純粹的生產(chǎn)商將冒較大的風(fēng)險(xiǎn)，舉個(gè)最近在美國(guó)發(fā)生在大事件作為例子：通用和克萊斯勒兩家汽車(chē)公司要求政府救助，通用甚至提出破產(chǎn)保護(hù)，可是福特汽車(chē)卻不需要幫忙，業(yè)務(wù)平穩(wěn)現(xiàn)金流健康，差別在哪兒？最大的差別就在于通用和克萊斯勒都還是停留在“生產(chǎn)廠商”的階段，要產(chǎn)能最大化而不管經(jīng)銷(xiāo)渠道能否賣(mài)得了，強(qiáng)迫吃貨，再不行就給貸款吃貨再不行就增加新的經(jīng)銷(xiāo)商，這是生產(chǎn)導(dǎo)向型企業(yè)。可是福特汽車(chē)在兩年前引進(jìn)新總裁，他原任波音飛機(jī)副總裁，上任后，他的第一個(gè)動(dòng)作就是“打破行業(yè)規(guī)矩”，根據(jù)“市場(chǎng)需求”制定生產(chǎn)計(jì)劃，在幾年前就開(kāi)始裁員，增加合作伙伴。今天，他是美國(guó)汽車(chē)行業(yè)的唯一幸存者，通用汽車(chē)的股票在過(guò)去一年跌去了5/6，福特的市值卻漲了四倍。

這不再是一個(gè)英明領(lǐng)導(dǎo)人說(shuō)了算的時(shí)代，而是一個(gè)“強(qiáng)強(qiáng)聯(lián)合，優(yōu)勢(shì)互補(bǔ)”的新社會(huì)。由企業(yè)內(nèi)部開(kāi)始啟動(dòng)再往外延伸，相互間存在的是尊重和合作。領(lǐng)導(dǎo)管理的模式由早期的“教訓(xùn)、教導(dǎo)”要再加進(jìn)“教練”的新元素。

張高睿講解由培訓(xùn)到學(xué)習(xí)，由教導(dǎo)到教練

許多企業(yè)已開(kāi)始大力發(fā)展學(xué)習(xí)型組織，將傳統(tǒng)的“培訓(xùn)”項(xiàng)目轉(zhuǎn)變成為“學(xué)習(xí)”活動(dòng)，兩者之間的差別在于參與者或?qū)W習(xí)者的動(dòng)機(jī)，“培訓(xùn)”是相對(duì)被動(dòng)或單向的，是老師教、學(xué)員學(xué)，它需要更多的智慧轉(zhuǎn)化才能成為企業(yè)價(jià)值：“學(xué)習(xí)”則是以學(xué)員或企業(yè)為主的學(xué)習(xí)活動(dòng)，了解他們的需要，為他們量身定做，不在教導(dǎo)，而在互動(dòng)學(xué)習(xí)；基于這個(gè)基礎(chǔ)，促進(jìn)“教練型的互動(dòng)學(xué)習(xí)”模式的形成。它的特色是：以學(xué)員個(gè)人或團(tuán)隊(duì)為主的互動(dòng)學(xué)習(xí)，教練少講多聽(tīng)多問(wèn)，點(diǎn)亮學(xué)員心中的潛能，讓它能釋放出來(lái)，并陪他們走一段路，這已被公認(rèn)是最佳的人才發(fā)展模式。

張高睿講解教練之“道”

人們面對(duì)變革的挑戰(zhàn)時(shí)，會(huì)出現(xiàn)壓力，傳統(tǒng)的解決壓力的辦法一般有兩種：一種是用技術(shù)性的方法去應(yīng)對(duì)挑戰(zhàn)，壓力降低了，但問(wèn)題并沒(méi)有得到真正的解決，挑戰(zhàn)依然存在。另一種方法是在重壓之下采取逃避策略，逃避工作，逃避挑戰(zhàn)，人一旦逃避，壓力就轉(zhuǎn)移到其它面對(duì)挑戰(zhàn)的人身上，自身壓力降低了，但同樣沒(méi)有正面而徹底地解決問(wèn)題。

還有一種有效方法：在人們到達(dá)忍耐限度之前，開(kāi)始進(jìn)行調(diào)適，調(diào)適心態(tài)，以適應(yīng)變革的環(huán)境，同時(shí)在調(diào)適的過(guò)程中找到有效的方法。變革帶給人們威脅和不安，調(diào)適性就是讓人們直面威脅，將威脅帶來(lái)的矛盾公開(kāi)，從而推動(dòng)人們積極適應(yīng)環(huán)境，開(kāi)發(fā)新的角色關(guān)系，找到有創(chuàng)造力的方法。當(dāng)人們采取調(diào)適產(chǎn)生新的解決方案后，挑戰(zhàn)得到克服，壓力自然降低，學(xué)習(xí)已經(jīng)開(kāi)始。

只有當(dāng)所有人愿意轉(zhuǎn)變面對(duì)改變的信念，調(diào)整應(yīng)對(duì)變化的心態(tài)，只有當(dāng)所有人愿意轉(zhuǎn)變面對(duì)改變的信念，調(diào)整應(yīng)對(duì)變化的心態(tài)，調(diào)適性領(lǐng)導(dǎo)力才可能發(fā)揮作用。從“要我做”到“我要做”有兩個(gè)條件，一方面領(lǐng)導(dǎo)者在信念上有轉(zhuǎn)變，真正看到“要我做”的不足和“我要做”的價(jià)值，在心態(tài)上愿意實(shí)現(xiàn)這個(gè)轉(zhuǎn)變，“我要做”才可能在企業(yè)中發(fā)生；另一方面，團(tuán)隊(duì)成員也要有信念和心態(tài)上的轉(zhuǎn)變，內(nèi)心愿意，積極主動(dòng)，“我要做”才能夠成為現(xiàn)實(shí)。

教練的作用發(fā)揮在調(diào)適的階段，教練是調(diào)適的有效工具。從教練的核心原理中，可以看出教練就是在做調(diào)適性的工作。核心原理：你有什么樣的信念，就會(huì)有什么樣的心態(tài)，從而有相應(yīng)的行動(dòng)和成果，信念和心態(tài)決定了我們?nèi)松姆较蚝蜖顟B(tài)，決定了人生的寬度和成果。只有打開(kāi)信念，改變心態(tài)，才能在變革的環(huán)境中積極主動(dòng)，化不安為創(chuàng)造力。