第一篇：論商務(wù)英語(yǔ)寫作原則與寫作技巧

論商務(wù)英語(yǔ)寫作原則與寫作技巧

隨著國(guó)際經(jīng)濟(jì)貿(mào)易的往來，商務(wù)英語(yǔ)信函成為國(guó)際溝通的有效途徑之一，而有效地撰寫商務(wù)英語(yǔ)信函是國(guó)際商務(wù)人才必備的技能之一。作為商務(wù)英語(yǔ)專業(yè)的學(xué)生，撰寫商務(wù)英語(yǔ)信函也是我們必須掌握的一項(xiàng)重要的、實(shí)用的技能。本文從商務(wù)英語(yǔ)的寫作的7原則出發(fā)，探討如何通過掌握商務(wù)英語(yǔ)寫作的原則來撰寫成功的商務(wù)英語(yǔ)信函并總結(jié)商務(wù)英語(yǔ)的寫作技巧。

商務(wù)英語(yǔ)寫作原則寫作技巧自加入世界貿(mào)易組織之后，我國(guó)與世界各國(guó)的經(jīng)濟(jì)交往日益頻繁，因此，培養(yǎng)一大批既熟練掌握外語(yǔ)，又通曉國(guó)際商務(wù)知識(shí)，并善于進(jìn)行跨文化交際的國(guó)際商務(wù)人才已成當(dāng)務(wù)之急。商務(wù)英語(yǔ)信函是進(jìn)行書面信息溝通的重要手段。在國(guó)際商務(wù)人員必備的諸多技能中，商務(wù)英語(yǔ)寫作是其中一項(xiàng)重要的技能，也是商務(wù)活動(dòng)得以順利開展的重要保證。商務(wù)英語(yǔ)寫作的技能既反映了商務(wù)人員的個(gè)人能力，也是提升企業(yè)形象、樹立良好企業(yè)形象的保證。

一、商務(wù)英語(yǔ)的寫作原則

撰寫商務(wù)英語(yǔ)信函需在一定的原則指導(dǎo)下才能達(dá)到預(yù)期效果。相反，如果違背了既定原則，可能會(huì)給外貿(mào)工作造成意想不到的麻煩。在大量的理論及實(shí)踐中，我們總結(jié)出了以下7C基本原則，即完整性原則（Completeness）、正確性原則（Correctness）、具體性原則（concreteness）、清楚性原則（Clarity）、簡(jiǎn)潔性原則（Conciseness）、體諒性原則（consideration）、禮貌性原則（courtesy）。

1.完整性原則。一封完整的信函有助于表達(dá)寫作者的交流意圖;有助于建立和表達(dá)友善的關(guān)系;有助于防止出現(xiàn)信息遺漏而導(dǎo)致索賠、損失或訴訟。完整性原則包括信函格式的完整性，信函結(jié)構(gòu)的完整性以及信函內(nèi)容的完整性。標(biāo)準(zhǔn)的信函格式包括信頭，日期，信內(nèi)地址，稱呼，正文，結(jié)尾敬語(yǔ)，簽名。格式的完整性能體現(xiàn)寫作者的專業(yè)性。信函結(jié)構(gòu)的完整性體現(xiàn)在其結(jié)構(gòu)的模式化。商務(wù)英語(yǔ)信函屬于實(shí)用性文體，程序化程度比較高，一般來說正式的信函由三大部分組成，即信函的開頭，正文以及結(jié)尾三個(gè)部分。信函內(nèi)容的完整性即一封信函必須包括讀者想知道的所有信息，回答讀者的一切提問，解答讀者的所有疑問。在寫作中，我們建議用五個(gè)W來檢驗(yàn)。

2.正確性原則。商務(wù)英語(yǔ)信函的一個(gè)重要功能就是信息功能，也就是傳遞信息。正確性原則不僅僅是指信函中語(yǔ)法的正確、標(biāo)點(diǎn)符號(hào)和拼寫的正確，而且也包括標(biāo)準(zhǔn)的語(yǔ)言，合適的表述，準(zhǔn)確的數(shù)字以及對(duì)于商業(yè)術(shù)語(yǔ)的正確理解。

3.具體性原則。商務(wù)英語(yǔ)信函都有明確的交際意圖和目的，信函的內(nèi)容都是具體的。在內(nèi)容表述上，應(yīng)該確定、準(zhǔn)確而又生動(dòng)，特別是要求對(duì)方做出明確反應(yīng)的信函，或者答復(fù)對(duì)方提出的要求或問題的信函，或是報(bào)盤、接受等。該具體的就要具體，避免模糊、籠統(tǒng)和抽象。如商品的某些質(zhì)量和特征要用準(zhǔn)確的數(shù)字;時(shí)間要具體，用年月日，避免使用模棱兩可、含混不清的表達(dá)法。

4.清楚性原則。所謂清楚，就是信函要寫得清楚明白，無晦澀難懂之處，不至于產(chǎn)生誤解。寫信人應(yīng)該盡量將自己的意思表達(dá)清楚，有助于收信人正確地理解信函的內(nèi)容，這樣才能達(dá)到寫信的效果。要做到這一點(diǎn)，應(yīng)避免使用復(fù)雜、冷僻、含義模糊的詞句和冗長(zhǎng)的句子結(jié)構(gòu);正確恰當(dāng)?shù)胤侄巍?/p>

5.簡(jiǎn)潔性原則。商務(wù)英語(yǔ)屬于實(shí)用性語(yǔ)言，在實(shí)際的商務(wù)活動(dòng)中，信函的用語(yǔ)應(yīng)盡量簡(jiǎn)潔，也就是盡量使用簡(jiǎn)潔的話語(yǔ)表達(dá)完整的、詳實(shí)的信息。簡(jiǎn)潔常被認(rèn)為是信函寫作的第一要義。在行文中，可以考慮使用縮略語(yǔ)。

6.體諒性原則。商務(wù)英語(yǔ)信函的寫作中需要作者時(shí)刻注意對(duì)方的反應(yīng)，也就是多為對(duì)方著想。在寫作中，既要滿足對(duì)方的需要，在結(jié)構(gòu)、態(tài)度、措辭等方面也要考慮對(duì)方的接受情況。在行文中我們可以多使用“you attitude”，將收信人放在首位。

7.禮貌性原則。一封彬彬有禮的信函能幫助寫作者樹立良好的職業(yè)道德形象，有助于促進(jìn)業(yè)務(wù)，增進(jìn)友誼，加強(qiáng)交流。禮貌意味著在信函中非常巧妙地表示出誠(chéng)摯的友情、誠(chéng)懇的感謝、真誠(chéng)的禮貌、體貼的理解和由衷的尊重。如何能更好的做好這一點(diǎn)呢？我們需要掌握以下的幾個(gè)要點(diǎn)。

（1）在行文中多使用積極的詞匯，避免使用消極的、有歧視含義的詞匯。在平時(shí)的閱讀寫作中多搜集積極的詞匯。如please，pleasure，appreciate，obliged，grateful，helpful，positive，increase等。商務(wù)信件應(yīng)尊重女性伙伴，盡量避免使用有性別歧視的詞語(yǔ)。

（2）將命令式用語(yǔ)改為請(qǐng)求式用語(yǔ)。在行文中使用命令式用語(yǔ)會(huì)使口氣顯得很強(qiáng)硬，儼似把自己的想法強(qiáng)加于人。而使用請(qǐng)求式用語(yǔ)，不僅表明了話語(yǔ)意義，還表示了對(duì)對(duì)方的尊重，語(yǔ)氣則顯得更加謙和。如我們?cè)谛形闹薪ㄗh多采用Please，Will you please，Could you please，It will be highly appreciated that，It is our pleasure to，Would you be interested in，We regretthat等句型。

（3）利用虛擬語(yǔ)氣表示客氣和委婉語(yǔ)氣。表示希望或意見時(shí)可用虛擬式，以示禮貌。如We wish you would let us have your reply soon.（4）在行文中恰當(dāng)使用被動(dòng)語(yǔ)態(tài)。在商務(wù)函電中，為了使文章更加禮貌得體，除了選用一些得體的語(yǔ)言外，還應(yīng)多使用被動(dòng)語(yǔ)態(tài)。因?yàn)楸粍?dòng)語(yǔ)態(tài)能使你的請(qǐng)求顯得更加溫和，更顯客氣。而主動(dòng)語(yǔ)態(tài)常有譴責(zé)、抱怨對(duì)方的語(yǔ)氣。

二、商務(wù)英語(yǔ)信函的寫作技巧

在撰寫商務(wù)英語(yǔ)信函時(shí)我們應(yīng)當(dāng)遵守以上的7個(gè)原則，那么，除了以上的寫作原則外，要想撰寫一篇高質(zhì)量、高效率的文章，我們還應(yīng)掌握以下的寫作技巧。

1.采用商務(wù)英語(yǔ)信函的四步式結(jié)構(gòu)。商務(wù)英語(yǔ)信函不同于其他類型的文章，它的寫作有一定的框架規(guī)范可循。具體表現(xiàn)在內(nèi)容結(jié)構(gòu)與語(yǔ)言運(yùn)用等方面要選用常用的四部式的正文結(jié)構(gòu)。通常，常見的商務(wù)信函由四部分組成，即引言、詳情、應(yīng)答回復(fù)和結(jié)束語(yǔ)。

引言部分應(yīng)說明寫信的來由，出于禮貌，商務(wù)信函通常通過告知事由或提及彼此之前的聯(lián)系引出正文，而不是開門見山談具體事宜，以免唐突與失禮。引言中經(jīng)常使用的句型有I am writing to you concerning;Thank you for your letter dated;Referring to our contract;We take pleasure in informing you that;We are in receipt with thanks of your等。

詳情部分即開始進(jìn)入文章的中心部分。在這一部分應(yīng)詳細(xì)說明具體信函事宜及具體要求。

第三部分是應(yīng)答，也就是我們常說的回復(fù)部分。這部分可以涉及要求對(duì)方確認(rèn)、答復(fù)或寄來價(jià)目表等。在寫這部分內(nèi)容時(shí)要根據(jù)具體情況來回復(fù)，回復(fù)時(shí)注意禮貌，信息完整，無誤。

最后一部分是結(jié)束部分。結(jié)尾部分可根據(jù)信函內(nèi)容表達(dá)感謝之意，提出要求或者提請(qǐng)對(duì)方注意。

2.平時(shí)注意積累商務(wù)信函的固定表達(dá)和句型。商務(wù)英語(yǔ)專業(yè)的學(xué)生應(yīng)在平時(shí)的學(xué)習(xí)中根據(jù)不同的寫作內(nèi)容積累并記憶商務(wù)信函的固定表達(dá)和句型。只有多記憶，才能在真實(shí)的撰寫中游刃有余。

三、總結(jié)

商務(wù)英語(yǔ)信函屬于應(yīng)用文的范疇，有著自己獨(dú)特的語(yǔ)言風(fēng)格、寫作原則和寫作特點(diǎn)。在商務(wù)英語(yǔ)寫作過程中，必須突出商務(wù)寫作的特點(diǎn)，遵循通俗易懂、簡(jiǎn)明完整、清楚正確、禮貌等寫作風(fēng)格和原則，并靈活運(yùn)用寫作技巧。由此可見，領(lǐng)會(huì)和掌握商務(wù)應(yīng)用文的寫作原則不僅可以提高學(xué)生的語(yǔ)言基本功，而且有利于學(xué)生了解和學(xué)習(xí)語(yǔ)言應(yīng)用的社會(huì)環(huán)境。而掌握商務(wù)英語(yǔ)寫作的技巧能全面提高實(shí)用英語(yǔ)的寫作能力。

參考文獻(xiàn)：

[1]陳艷.商務(wù)英語(yǔ)信函寫作的七C原則及技巧[J].安徽科技學(xué)院學(xué)報(bào)，2006，20（1）：44-47.[2]周桂英.商務(wù)英語(yǔ)信函的寫作原則及寫作技巧.鄭州輕工業(yè)學(xué)院學(xué)報(bào)（社會(huì)科學(xué)版），2003，（4）.

第二篇：商務(wù)英語(yǔ)寫作[模版]

七種常見類型

1.主動(dòng)跟新買家建立聯(lián)系

Dear Mr.Jones:

We understand from your information posted on Alibaba.com that you are in the market for textiles.We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present.You may also visit our online company

introduction atwhich includes our latest product line.Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely,John Roberts

2.對(duì)新買家要求建立業(yè)務(wù)聯(lián)系的回復(fù)

Dear Mr.Jones:

We have received your letter of 9th April showing your interest in our complete product information.Our product lines mainly include high quality textile products.To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list.You may also visit our online company introduction at Http:// which includes our latest product line.We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.Sincerely,3.向老客戶介紹公司新的產(chǎn)品信息

Dear Mr.Jones:

We have refreshed our online catalog at Http://, and now it covers the latest new products, which are now available from stock.We believe that you will find some attractive additions to our product line.Once you have had time to study the supplement, please let us know if you would like to

take the matter further.We would be very happy to send samples to you for close inspection.We will keep you informed on our progress and look forward to hearing from you.Sincerely,4.回復(fù)對(duì)某個(gè)產(chǎn)品的查詢

Dear Mr.Jones:

Thank you for your inquiry of 16 March.We are pleased to hear that you are interested in our product “toaster”.We've enclosed the photo and detailed information of the product for your reference:

Product: toaster

Specification: xxxxxxxxxxxxxxx

Package: 1pcs/box

Price: 10usd/pcs

Payment: L/C

For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%.Payment is to be made by irrevocable L/C at sight.We look forward to receiving your first order.Sincerely,5.無法提供對(duì)方查詢中所要求的產(chǎn)品時(shí)

Dear Mr.Jones:

Thank you for your enquiry of 12 March cate 9 cable.We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.We would, however, like to take this opportunity to offer the following material as a close substitute: Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.Please visit our catalog at http:// for more information on this item.If you find the product acceptable, please email us as soon as possible.Sincerely,6.查詢對(duì)方公司的產(chǎn)品

Dear Sir or Madam:

We know that you are exporter of textile fabrics.We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items.Prices quoted should include insurance and freight to San Francisco.Sincerely,7.幾種報(bào)盤

(a.)

Dear Mr.Jones:

We thank you for your email enquiry for both groundnuts and Walnutmeat CNF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment is to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter offer.You may be aware that there has lately been a large demand for the above commodities.And such growing demand will likely result in increased prices.However you can secure these prices if you send us animmediate reply.Sincerely,(b.)

Dear Mr.Jones:

We thank you for your letter dated April 8 inquiring about our leather handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts for

exportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know.Customers’ inquiries are always meet with our careful attention.Sincerely,(c.)

Re: SWC Sugar

Dear Sirs,We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with your request, we are offering you the following:

1.Commodity: Qingdao Superior White Crystal Sugar.2.Packing: To be packed in new gunny bag of 100kgs.each.3.Quantity: Ten thousand（10000）metric tons.4.Price: US dollars one hundred and five（US$105.00）per metric ton, Fob Qingdao.5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on hand.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely,

第三篇：商務(wù)英語(yǔ)寫作

向進(jìn)軍2011級(jí)B班20112513486

Dear sir ,Thank you very much for your interest in our products.You wrote to the right kitchen range hood manufacturer.Ours is one of the largest company in the northwest of China.The company has taken a five-year-long quality guarantee , longer than that of most other manufacturers.With a long history and high reliability , this company has established a good reputation at home and abroad.Our products are always very popular in Europe and China.With your help ,we are hoping to penetrate the huge market in America.We have enclosed a catalogue of all the specifications and varieties of our products.We are awaiting the opportunity of cooperating with you.Yours faithfully ,JocelynSales manager

第四篇：商務(wù)英語(yǔ)寫作

A: You must be Ms.Lee from the United States?

B: That’s right.I’ m Lee Junru.You are...?

A: My name is Zhang Guiyang.I’m from the Sunshine Corporation.I’m pleased to meet you.Welcome to Fuzhou.B: Nice to meet you, too.Thanks for coming to the airport to meet me.A: That’s my pleasure.My manager, Mr.Wang has sent me to meet you here.He felt sorry he could’t come himself.He is at a meet right now.B: It’s OK.Thank you very much.Where are we heading now?

A: We’ re going to accompany you to the Fuzhou Friendship Hotel.Is the luggage all here, Ms.Lee? The car is just out there in the parking lot.B: Oh, thank you.Well I can handle this handbag myself.A: OK, this way, please.A: Here is our car.Let me put the luggage into the trunk.B: Thanks.A: Please get on, Ms.Lee.B: Thanks.A: Off we go.How’s your flight, Ms.Lee?

B: Fine, I got on the plane at New York, and it took about 1 hours to get here.But is was a smooth flight.A: That was really kind of long in the airplane.Wasn’t it? I hope you’ll feel rested after a right of good sleep.B: Thank you.What is the weather like here, today?

A: Fair and sunny today with gentle breeze.As I know, Ms.Lee, you’ re been to Fuzhou for a couple of times.B: It’s true.I travel so much and visit Fuzhou once a year?

A:How do you like it here.B:well, I like it a lot.Fuzhou is really a fantastics place.There are many interested places to visit.I hope I can visit once again.A:I hope you can enjoy your stay here.It’s nice to have a look around.B:Yes that must be very interesting.Hope we will have the time.A:I think you must be tired, why don’t you take a break.I wake you up in to the hotel.B:Than’s great.Thank you.

第五篇：商務(wù)英語(yǔ)寫作

Dear Sirs,This is to introduce ourselves as the largest down Apparel Company in China.Our company--Bosideng International Holdings Limited—was established in 1976, locating in Bosideng industrial zone, Changshu City, Jiangsu province.We have been specialized in developing and producing all kinds of down apparel.Bosideng International Holdings Limited has been researching and producing many kinds of down apparel for 30 years.There are six brands of the our company including “Bosideng”, “Snow Flying”, “Combo”, “Bengen”, “Slim” and “shangyu”.Through these brands, we offer a wide range of down apparel products.The customer can order our products both in our website and through the phone, and then ,we would like to give them satisifying in one week.“Bosideng” was the leading down apparel brand in China for 17 consecutive years from 1995 to 2011.As a leader in China down apparel industry, for 16 consecutive years, the latest fashionable FallWinter apparel trends to the world on behalf of China at the “China International Clothing and Accessories Fair”

We would be pleased to receive your any kinds of down apparel.If you have any questions, please contact us.Our telephone number is 86-512-52532888.We look forward to your positive reply.Very truly yours.18100619 陸浩杰18100634蔡耀