第一篇：喬布斯主持的蘋果發(fā)布會為什么那么贊？

喬布斯主持的蘋果發(fā)布會為什么那么贊？

喬布斯當(dāng)年主持的蘋果新品發(fā)布會場場經(jīng)典，做一個像喬布斯一樣能夠給語言賦予魔力的演講大師需要哪些技巧？下面是根據(jù)喬布斯發(fā)布Air時的演講總結(jié)出來的十條演講要領(lǐng)。

第一：設(shè)定好主題

可以開門見山提出演講出題，也可以中途引出，但一定要主題明確，并且當(dāng)你提出主題之后，應(yīng)在演講中多加強(qiáng)調(diào)。第二：傳遞激情

要記得，所有聽眾都是期待驚喜而不是想要聽得昏昏欲睡。很多人一旦開始演講，就不自覺地失去自我，進(jìn)入機(jī)械傳達(dá)信息的機(jī)器模式。所以要有意識地讓演講個性起來，在你覺得很棒地方就自然地贊嘆。另外，如果你都不能對自己的產(chǎn)品充滿激情，還期待你的聽眾充滿激情嗎？ 第三：要條理清晰，大綱明確

演講之前要有條理有邏輯地列好大綱，演講之中更是要時時展示大綱。講完一條觀點(diǎn)一件事情都要稍作總結(jié)，并明確點(diǎn)出要開始下一條觀點(diǎn)下一件事情的演講。演講時，聽眾看不到全文，更需要演講者注意要向聽眾講出演講脈絡(luò)。第四：讓數(shù)字變得有意義

比如喬布斯向大家宣布蘋果已經(jīng)賣出400萬臺iPhone。他并沒有講過這個數(shù)字就結(jié)束，而是繼續(xù)解讀這個數(shù)字。他說這意味著平均每天賣出兩萬臺iPhone。他說這個數(shù)字相當(dāng)于其他三家最強(qiáng)競爭對手加起來的銷售數(shù)字。數(shù)字是抽象的，演講者要讓聽眾對數(shù)字產(chǎn)生具象的、感性的認(rèn)識。第五：精心準(zhǔn)備一個難忘時刻

一場演講一定要有一個令人印象極其深刻的時刻。你要精心準(zhǔn)備一個高潮場景。比如喬布斯發(fā)布Air的時候說，它非常薄，可以裝進(jìn)一只信封，然后他就從一只信封中拿出了一臺Air。全場驚嘆。第六：幻燈片要圖形化要簡潔

不要用文字、數(shù)據(jù)堆疊起來填充你的幻燈片，要用你的演講向聽眾傳達(dá)信息，不要用幻燈片?；脽羝现灰幸恍﹩l(fā)性的、相關(guān)的圖和簡單的字即可。比如喬布斯在講到“我今天想要告訴你們的第一件事”之時，幻燈片上只顯示了一個數(shù)字“1”。第七：你準(zhǔn)備的是一臺節(jié)目，不僅僅是演講

喬布斯的演講詳略得當(dāng)、跌宕起伏，有主題，有轉(zhuǎn)場。他不僅僅抱著給聽眾傳達(dá)信息的目的準(zhǔn)備演講的，他是以做一場精彩的節(jié)目的心態(tài)來準(zhǔn)備演講的。在喬布斯上一場演講中，他還邀請了Fox的CEO 做了一些演講。喬布斯的每一場演講都綜合了多媒體、產(chǎn)品展示或者來自其他人的演講。第八：不要因為小意外心慌意亂

喬布斯在演講過程中要打開一個網(wǎng)站做展示，但網(wǎng)站沒有打開，投影上空白一片。喬布斯只是很從容地說：“我猜Flickr今天不提供圖片服務(wù)?！焙芏嘈栴}如果不是因為你過于在意，聽眾本來是不會注意到的或者本來是不會在意的。第九：將產(chǎn)品的益處表達(dá)出來

不要僅僅展示你產(chǎn)品功能，要將產(chǎn)品的好處明確地講出來，不要讓聽眾自己去猜想去推測，要明確地講出來。

第十：排練排練再排練

喬布斯在演講之前會大聲排練數(shù)小時。沒有充分的練習(xí)，喬布斯不可能和幻燈片、多媒體等配合得那樣天衣無縫。喬布斯看上去輕松自如是因為他有足夠排練。

第二篇：喬布斯蘋果辭職信

Steve Jobs’s Resignation Letter to Apple

The following is the resignation letter from Steve Jobs to the Apple board:

CUPERTINO, Calif.–August 24, 2011–To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know.Unfortunately, that day has come.I hereby resign as CEO of Apple.I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.I believe Apple’s brightest and most innovative days are ahead of it.And I look forward to watching and contributing to its success in a new role.I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.Steve

蘋果CEO史蒂夫·喬布斯周三正式向蘋果董事會提交辭職申請。他推薦公司COO蒂姆·庫克接任。他在辭職信中表示，自己無法繼續(xù)擔(dān)任CEO，不過自己愿意擔(dān)任公司董事長、董事或普通職員。以下為辭職信全文：

給蘋果董事會和蘋果公司：

我一直都說，如果有一天當(dāng)我已不能再作為蘋果首席執(zhí)行官履行職責(zé)和滿足人們對我的期望，我將首先告訴你們。不幸的是，這一天真的來了。

在此，我宣布辭去蘋果首席執(zhí)行官職務(wù)。如果董事會認(rèn)為合適的話，我想擔(dān)任董事長，或者董事甚至普通職員都可以。

至于我的繼任者，我強(qiáng)烈建議實施我們已定的繼任計劃，并提名蒂姆·庫克擔(dān)任蘋果CEO。

我認(rèn)為，蘋果最光明和最具創(chuàng)新力的日子還在后頭。我期待著在新的崗位上看護(hù)蘋果的成功并為此做出貢獻(xiàn)。

在蘋果我交了一些生命中最好的朋友，我要感謝多年來與我共同努力的所有人。

第三篇：蘋果喬布斯辭職信

Steve Jobs stepped down as Apple CEO on Wednesday.Here is his resignation letter.To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know.Unfortunately, that day has come.I hereby resign as CEO of Apple.I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.I believe Apple's brightest and most innovative days are ahead of it.And I look forward to watching and contributing to its success in a new role.I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.蘋果公司董事會剛剛宣布CEO史蒂夫·喬布斯今天致信辭去首席執(zhí)行官一職，同時任命蘋果COO庫克接任CEO。信件內(nèi)容如下：

致蘋果董事會和蘋果團(tuán)體：

我曾經(jīng)說過，如果有一天我不再能夠勝任，無法滿足你們對我作為蘋果首席執(zhí)行官的期待，那么我將主動讓你們知道。非常不幸的是，這一天已經(jīng)來臨。

從此之后，我將辭去蘋果首席執(zhí)行官一職，但是，如果董事會認(rèn)為合適的話，我仍將繼續(xù)擔(dān)任蘋果董事會主席、董事以及蘋果員工等職位。

就我的繼任者而言，我強(qiáng)烈建議公司按照我們的繼任計劃進(jìn)行，并任命蒂姆·庫克（Tim Cook）為蘋果新任首席執(zhí)行官。

我相信，蘋果最英明、最創(chuàng)新的時代就在眼前。我也希望能夠看到這一切，并在新的角色上繼續(xù)為蘋果的成功貢獻(xiàn)一份力量。

在蘋果，我已經(jīng)結(jié)交了一些最好的朋友，感謝你們所有人，感謝你們多年來能和我一起工作。喬布斯敬上

第四篇：六大技巧成就激情演講者：以喬布斯08年蘋果產(chǎn)品發(fā)布會為例[小編推薦]

六大技巧成就激情演講者：以喬布斯08年蘋果產(chǎn)品發(fā)布會為例takeaways for aspiring presenters

As with all Steve Jobs presentations, there is much we can learn and apply to our own unique situation.There are many things I like about Job’s style on stage, but here are just six.在喬布斯的演說中，有很多東西可供我們學(xué)習(xí)并應(yīng)用到自己的演說上。我對喬布斯臺上的表現(xiàn)有很多欣賞之處，這里就僅列六點(diǎn)。（PA 在此是 product announcement 產(chǎn)品發(fā)布會）

(1)Develop rapport with the audience.(1)與臺下觀眾進(jìn)行互動。

Jobs walk out on stage all smiles without any formal introduction over the PA.He welcomed everyone and then quickly(very quickly)reviewed what a fantastic year 2007 was for Apple without visuals or a script.“I just want to take a moment to thank you...” CEOs often say these kinds of things, but in this case it seemed very natural, humble, and heartfelt.Right off the bat he was acknowledging the importance of the audience and that they are they important ones, they are who this presentation is for.For our unique situations too it is important to establish rapport right from the start.Mingling with the audience before your talk helps;this way you're not a stranger.喬布斯帶著微笑走上臺，絲毫沒有讓人感覺這是場產(chǎn)品發(fā)布會。他首先歡迎觀眾到來，然后沒有使用投影機(jī)作圖像或文字的提示，簡要地（非常簡要）回顧了蘋果公司在2007年的驕人成績?！拔抑皇窍虢璐藱C(jī)會謝謝各位...”這是執(zhí)行長的老調(diào)，但在喬布斯口中的這番話讓人們感到自然、謙恭及真心沒有任何遲疑，他明白觀眾是多么重要，他們才是這發(fā)鰾會的對象。對于我們的演講也應(yīng)該如此，打從開始就和觀眾建

立良好的關(guān)係。在你需要幫助之前，和觀眾打成一片，這樣對他們來說你就不是個陌生人了。

(2)Give them an idea of where you're going.(2)讓觀眾知道你將要干什么。

You do not need the ubiquitous and infamous agenda slide, but give people an idea where you're going, a bit of a road map of the journey you're taking them on.In Jobs's case he gave a simple welcome, built a little rapport with a humble thank you, and then boom!: “I've got four things I'd like to talk about with you today.So let's get stated.” He did not say what the four things were(you may wish to be more specific), but just knowing that there are four major parts helps the audience.你不必在投影片上展示老套又不討喜的議程表，只是讓觀眾知道你要干什么，為之后你所要帶領(lǐng)的旅途給張地圖。在喬布斯的演講中，他先對觀眾的到來簡單得表示歡迎，表達(dá)誠摯的謝意與觀眾打成一片之后，就迅速切入，“今天我想和你們說四件事?，F(xiàn)在開始吧。”他并沒有說明是哪四件事，但讓觀眾知道將有四件主要的事情。”

(3)Show your enthusiasm.(3)表現(xiàn)你的熱情。

Sometimes you may want to curb your enthusiasm, but most presenters show too little passion or enthusiasm not too much.Yes, a presentation on medical treatments by a researcher is different than a CEO's keynote, but in each case the appropriate level of enthusiasm can make all the difference.In just the first few minutes on stage Jobs used these words: Incredible, extraordinary, awesome, amazing, revolutionary.You can

disagree with him.You can say he is over the top;call it hype if you want.But Steve Jobs believes what he says.He is sincere.He is authentic.The point is not to be like Steve Jobs,the point is to find your own level of passion and bring that honest enthusiasm out in your work for the world to see.有時，你可能想要控制你的熱情，但大多數(shù)主持人展示太少的激情和熱情。是的，CEO的主題演說與一位研究員介紹醫(yī)學(xué)治療相比是不同的，但任一情形適度的熱情能使事情有所不同。僅僅在舞臺上的最初幾分鐘內(nèi)甲伯斯就用了一些詞：令人難以置信，與眾不同，令人敬畏的革命。你可以不同意他。你可以說他是過頭了；如果你想也可稱它為宣傳。但是史蒂夫?喬布斯相信他所說的。他是真誠的。他是真實的。關(guān)鍵不部喜歡或不喜歡史蒂夫?喬布斯，關(guān)鍵是找到你自己的激情，并讓全世界都看見你將這真誠的熱情帶到你的工作。

(4)It's not about numbers, it's about what the numbers mean.(4)是數(shù)字背后的含義，而不是數(shù)字本身。

A business keynote by a technology company is different from a scientific

presentation at a conference, but isn't it always about what the numbers mean rather than just the numbers themselves? So your cholesterol is 199, the national average.Is that good or bad? Up or down? Is “average” healthy or unhealthy? And compared to what? When Steve Jobs talks about numbers in his keynotes he often breaks them down.For example, 4 million iPhones sold Jobs said is the equivalent of “20,000 per day” since the units went on sale(though this says nothing about the current sales trend, etc.).20 percent market share? In and of itself that does not mean much, but the meaning becomes clear when he compares it to others in the field.雖然科技公司的商業(yè)性的主題發(fā)布會與科學(xué)發(fā)布會有所不同，但人們要聽的不都是數(shù)字背后的含義，而不是數(shù)字本身嗎？你的膽固醇指數(shù)是199—全國平均值。這是好事還是壞事呢？偏高還是偏低了呢？達(dá)到平均值是健康還是不健康呢？有什么可

以進(jìn)行比較的呢？每次賈布斯提及數(shù)字的時候都會進(jìn)行詳細(xì)的闡述。比如，「iPhone銷售了400萬隻」，賈布斯補(bǔ)充到自開始銷售至今平均每天賣出2萬臺（儘管沒有提到目前的銷售趨勢等）。百分之二十的市場占有率？這一數(shù)字本身并沒有多大意義，但與市場中其他產(chǎn)品比較之后，意義就顯而易見了。

(5)Make it visual.(5)采用視覺效果。

Jobs also does a good job of using visuals to show how something is bigger, faster, cleaner, whatever, such as when he used a pencil to show the relative size of the MacBook Air's internals.Jobs also goes to much effort to give meaning to how thin 0.16 inch and 0.76 inch really are by comparing them visually with a competitor's thin notebook.Is 0.76 inch really thin and compared to what?(And of course, everyone outside the USA is saying “wait, how many mm in an inch?”)I don't know if the MacBook Air is a great

notebook or not, but everyone will sure remember that it is “really thin” even if they forget the 0.76 and 0.16 inch figures.People may forget the number, but they will remember that the MacBook Air fits easily in a standard office envelope(they remembered all right).喬布斯在采用視覺效果上也花足了心思，來表達(dá)更大、更快、更干凈等等含義。比如他用一支鉛筆很好地表達(dá)MacBook Air這款筆記型電腦的內(nèi)部尺寸。在展示MacBook Air的0.16英寸和0.76英寸厚度相比同類產(chǎn)品的厚度更薄的特點(diǎn)上，喬布斯花了不少功夫。0.76英寸真的很薄嗎，和什么相比呢？（當(dāng)然不是美國的觀眾會說“等一下，一英尺折合多少毫米呀？”）我不清楚MacBook Air是不是很出色的筆記型電腦，但相信每個人即使忘記0.76和0.16這兩個數(shù)位，也都會記住這臺電腦“真的很薄”。同時他們也不會忘記 MacBook Air很輕易地裝在辦公用標(biāo)準(zhǔn)信封里。（他們肯定對此印象深刻。）

(6)Save the best for last.(6)把最好的留到最后。

People will make an assessment about your performance in the first two minutes, so you have to start strong.But you have to finish even stronger.People remember most the first part and the last part of your presentation.The middle stuff is important, of course, but blow it at the start or at the end and all may be lost.This is why you have to rehearse your opening and your closing so much.And save your strongest stuff for the end.In Jobs's case he saved the MacBook Air for last—the 4th thing he wanted to talk about.人們很容易在開場后的兩分鐘完成對你的評價，因此你必須有個成功的開始。但你也應(yīng)該有個更出色的結(jié)尾。人們印象最深的是發(fā)布會的開場和結(jié)尾。中間的內(nèi)容當(dāng)然也是重要的，但拙劣的開場和結(jié)尾會毀了整場發(fā)布會。這就是為什么你應(yīng)該對開場和結(jié)尾多加排練。把最好的留到最后。因此，喬布斯讓MacBook Air最后登場—成了他要告訴我們的第四件事。

第五篇：資源共享：蘋果喬布斯的辭職信

蘋果喬布斯的辭職信

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know.Unfortunately, that day has come.I hereby resign as CEO of Apple.I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.I believe Apple’s brightest and most innovative days are ahead of it.And I look forward to watching and contributing to its success in a new role.I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.Steve