第一篇：關(guān)于社交媒體英語演講稿

Social networking, good or bad? Hello, ladies and gentlemen.I’ve been privileged to deliver this speech tonight.I really fancy this kind of face-to-face talk cause I can judge from all your expressions whether I convince you or not and maybe after this kind of communication we can both benefit.Social networking is based on the Internet for the purpose of helping people construct online social platform.Since 2003 the first social networking software was invented, it has developed hugely and now in China, the coverage of major social network like sina microblog and wechat is 60 percent averagely, and it’s even higher in the cities.It brings us convenience and has been deeply associated with our daily life, especially for teenagers and college students.However, it also come up with quite some problems to people’s relationship and social life.Today I’m going to talk about a few of them in order to draw attention.Recently on the Internet, there are people of a kind called the phubbings or smartphone addicts.They are supposed to be those who are always staring at their phone screens and too busy chatting online to have a talk with people in front of them.For now it’s more and more common to see that two or more people sitting at a table without talking or chatting.They seem to be obsessed with their phones.Toward this, scientists have carried out a lot of research on this phenomenon to discover why people are addicted to their phones and social networking.And here comes the conclusion.Human as a kind of social animal must live in a social group in which there are necessarily competitions among members.Social networking provides a platform to people so that they can show themselves to others.And this can give them a feeling of fulfillment which in real life is always deficient.They just enjoy the admiration and superiority on the Internet which can be hardly experienced in real.It’s said that through social networking, we can have access to people who have common more points with us.Thus it becomes far more relaxing and interesting to communicate with others online.But some people are just going too far.On the surface, with this addiction to phones people would have less time to concentrate on the things that really matter and when working the efficiency of staff should be reduced for the disturbance of ringing phones.It will do more harm to students because this time-consuming activity can subordinatetruly important things like studying, where they ground their future.With the distraction of social networking, teenager students may not pay enough attention to classes and tasks.And continuously refreshing your social networking in your bed or chairs makes you form some bad habits such as procrastination or sloth.In a deep way, the overusing of social networking can make people dependent on and lost in the virtual world.This could drag those addicted people out of the real life, isolated them from society and real social life.If they cannot go out to meet friends or make new acquaintance, their social circles is surely to be confined in a small area.For teenagers who are preparing to enter this world, social skill is the most fundamental to express ideas and cooperate with others.Lacking this skill can keep people out of normal social life and should result in a sense of solitude and rejection.For example, those who have numerous friends online actually can’t find company offline so they have to turn to social networking so as to meet their need for communication.This lack of social experiences is likely to affect teenagers in a bad way because they don’t have experiences on empathy and sympathy.So when they get into society this kind of ignorance can make them indifferent and unsympathetic.If this indifference became a common phenomenon, I couldn’t imagine how hard life would be.So in the end I must admit that technology has brought huge convenience to our daily life.More important I want to say is we should make use of it instead of being controlled by technology.Heads up my friend, embrace this colorful world.

第二篇：社交媒體總結(jié)

Social media(Social Media)refers to allowing people to write, share, evaluate, discuss, communicate with each other websites and technology.Social media is used between people share with each other.Comments, insights, experiences and perspectives of tools and platforms, at this stage include social networking sites, microblogging, letters, blog, forums, podcasts, and so on.Social media on the Internet to flourish in the fertile soil, a burst of blinding energy, its dissemination of information has become an important part of people browsing the Internet, not only created one after another hot topic in the social life of people eager to discuss, but then attract traditional media scramble to follow up.The so-called social media should be a large number of Internet users in spontaneous contributions, extract, create news and information, and then the process of transmission.There are two points to be emphasized, a large number of people, one is spontaneous spread, if the lack of these two factors do not constitute any point on the scope of social media.社交媒體（Social Media)指允許人們撰寫、分享、評(píng)價(jià)、討論、相互溝通的網(wǎng)站和技術(shù)。社交媒體是人們彼此之間用來分享。

意見、見解、經(jīng)驗(yàn)和觀點(diǎn)的工具和平臺(tái)，現(xiàn)階段主要包括社交網(wǎng)站、微博、微信、博客、論壇、播客等等。社交媒體在互聯(lián)網(wǎng)的沃土上蓬勃發(fā)展，爆發(fā)出令人眩目的能量，其傳播的信息已成為人們?yōu)g覽互聯(lián)網(wǎng)的重要內(nèi)容，不僅制造了人們社交生活中爭(zhēng)相討論的一個(gè)又一個(gè)熱門話題，更進(jìn)而吸引傳統(tǒng)媒體爭(zhēng)相跟進(jìn)。

所謂社交媒體應(yīng)該是大批網(wǎng)民自發(fā)貢獻(xiàn)，提取，創(chuàng)造新聞資訊，然后傳播的過程。有兩點(diǎn)需要強(qiáng)調(diào)，一個(gè)人數(shù)眾多，一個(gè)是自發(fā)的傳播，如果缺乏這兩點(diǎn)因素的任何一點(diǎn)就不會(huì)構(gòu)成社交媒體的范疇。

Benefits

The main features of social media are: quick, easy, two-way, open.It's these features help train youngsters in the modern concepts, such as learning concepts, efficiency concepts, equal rights awareness.Social media has created for us equality.He downplayed the limitations of real-life students, colleagues and various horizontal circle of contacts, so that we become more freedom and equality.Vaughan in social networks can open up your favorite world, we can openly confess, unashamed to express their views comments.In reality show emotion always be around others, but many of them were repressed emotions can wantonly broke out in the online world.Internet dating, online chat, in bbs in talk, to some extent, can relieve stress, psychological balance.And may well seek help from people around the world.好處

社交媒體的主要特點(diǎn)是：快捷，方便，雙向，開放。它的這些特點(diǎn)有利于培養(yǎng)上網(wǎng)的青少年的現(xiàn)代觀念，如學(xué)習(xí)觀念，效率觀念，平權(quán)意識(shí)等。

社交媒體為我們創(chuàng)造了平等性。他淡化了現(xiàn)實(shí)生活中的同學(xué)，同事等種種橫式的交往圈子的局限，使大家變的更加自由，平等。在社交網(wǎng)絡(luò)中沃恩可以開辟自己喜歡的世界，我們可以公開坦白，毫無顧忌的發(fā)表觀點(diǎn)意見。

在現(xiàn)實(shí)中情感的表露總要受到他人的左右，但在網(wǎng)絡(luò)世界中他們身上被壓抑的諸多情感可以肆意爆發(fā)。上網(wǎng)交友，網(wǎng)上聊天，在bbs中高談闊論，一定程度可以緩解壓力，平衡心理。并且可以很好的尋求來自世界各地人們的幫助。

Harm

The Internet has made many young people addicted to the virtual world, detached from reality, but also makes some teenagers neglect their studies.Makes a lot of young people would rather indulge in fantasy environment all day rather than face the reality of life.And unlimited Internet bubble will daily learning, have a huge impact life, serious or even neglect their studies.Internet and cybercrime bad information on young people's health and safety hazards and constitute a threat.Some people commit crimes such as fraud or sexual abuse and the like, so that people took no return.Mutual of social media to cultivate many “online Lei Feng”, and hidden network will cause weakening of adolescent morality.Mutual of social media is the Internet Exalted interpersonal virtues of a major innovation.Domestic and touching stories about emergency assistance on the Internet often found in newspapers.But the Internet people are missing, “the presence of others,” the pressure, “the pleasure principle” dominates personal desires, repressed in daily life the evil side of human nature, in which no constraints or low constraint conditions have been catharsis.Weakening morality of young people online will directly affect the construction of the network, followed by adolescents may also spread to the real-life ethical behavior.It is also important that social media is accompanied by increased use of electronic products, people will always use these electronic products from time to time on our vision to produce a great impact, spinal disorders and other body parts are also significantly higher.壞處

互聯(lián)網(wǎng)使許多青少年沉溺于網(wǎng)絡(luò)虛擬世界，脫離現(xiàn)實(shí)，也使一些青少年荒廢學(xué)業(yè)。使得不少青少年寧可整日沉溺于虛幻的環(huán)境中而不愿面對(duì)現(xiàn)實(shí)生活。而無限制地泡在網(wǎng)上將對(duì)日常學(xué)習(xí)、生活產(chǎn)生很大的影響，嚴(yán)重的甚至?xí)膹U學(xué)業(yè)?；ヂ?lián)網(wǎng)中的不良信息和網(wǎng)絡(luò)犯罪對(duì)青少年的身心健康和安全構(gòu)成危害和威脅。某些人實(shí)施諸如詐騙或性侵害之類的犯罪，讓人們走上不歸路。

社交媒體的互助性培養(yǎng)出眾多“網(wǎng)上雷鋒”，而網(wǎng)絡(luò)的隱蔽性又會(huì)造成青少年道德感弱化。社交媒體的互助性是互聯(lián)網(wǎng)上人際交往的一大德性的創(chuàng)新。國(guó)內(nèi)外關(guān)于互聯(lián)網(wǎng)上緊急救助的動(dòng)人事例屢見報(bào)端。但是上網(wǎng)的人都缺少“他人在場(chǎng)”的壓力，“快樂原則”支配著個(gè)人欲望，日常生活中被壓抑的人性中惡的一面，會(huì)在這種無約束或低約束的狀況下得到宣泄。青少年網(wǎng)上道德感的弱化會(huì)直接影響網(wǎng)絡(luò)的建設(shè)，其次也有可能波及青少年現(xiàn)實(shí)生活中的道德行為。

還有一點(diǎn)非常重要，社交媒體伴隨的是電子產(chǎn)品使用的增加，人們總是會(huì)時(shí)不時(shí)的使用這些電子產(chǎn)品，對(duì)我們的視力產(chǎn)生了很大的影響，脊椎及身體其它部位的疾患也明顯偏高。

Future ubiquitous social media, will be taken into anything we use.From desktop software to the phone, to network, to the hotel's thermostat and telephone;

The future of social media is huge, because of the low barriers to entry, network, people can create a number of small, diverse communities, these groups will create a wonderful niche(Niche)product, the final two to three social brand will stand out and become radio, then 90% of social business through these stations happen now started to occur, but the extent of allowing people of surprise from the still far;

The future of social media is intelligent.Will be seamlessly integrated into a traditional private events which, for example, banking, shopping;

The future of social media is invisible, “social media,” the word is now just a small part of society, people use(technology reporter, consultants, investors, freelance designer), as social media becomes increasingly month smart, a huge, everywhere, the word will disappear, because it is too ubiquitous that it can not cause people's attention, like the subtle hum emitted by home appliances like.

第三篇：社交媒體運(yùn)營(yíng)

設(shè)計(jì)?社交媒體運(yùn)營(yíng)

職位描述：

1、根據(jù)公司發(fā)展需要策劃并制定企業(yè)微信、微博運(yùn)營(yíng)策略，提高企業(yè)品牌知名度；

2、更新及維護(hù)官方微博、微信，主動(dòng)挖掘用戶興趣點(diǎn)增加粉絲數(shù)，提高關(guān)注度；

3、根據(jù)公司推廣需求，完成相關(guān)平面設(shè)計(jì)工作；

4、跟蹤微博推廣效果，分析數(shù)據(jù)并反饋，撰寫總結(jié)報(bào)告，分析微博、微信運(yùn)營(yíng)情況等；

5、緊跟微博、微信等社交媒體發(fā)展趨勢(shì)，深入了解微信特點(diǎn)及資源，廣泛關(guān)注標(biāo)桿性公眾號(hào)，探索微信運(yùn)營(yíng)模式。

任職要求： 1、2年平面設(shè)計(jì)經(jīng)驗(yàn)，社交媒體深度玩家；

2、有較強(qiáng)的文案創(chuàng)作能力，能結(jié)合公司需求呈現(xiàn)圖文并茂的推文；

3、熟悉微博、微信平臺(tái)等各種運(yùn)營(yíng)方式和推廣手段，能夠根據(jù)公司的需求獨(dú)立策劃網(wǎng)站推廣方案并執(zhí)行；

4、有成功的微信公眾平臺(tái)及其他新媒體運(yùn)營(yíng)經(jīng)驗(yàn)優(yōu)先；

第四篇：社交媒體的利與弊

社交媒體的利與弊

如今，社交媒體已經(jīng)成為我們生活中的重要組成部分，它覆蓋到我們?nèi)粘Ｉ畹母鱾€(gè)方面。不僅如此，社交媒正快速轉(zhuǎn)變著企業(yè)與客戶之間的交流方式，成為越來越重要的傳播渠道和平臺(tái)。我們可以明顯注意到，社交媒體正快速而廣泛地滲透進(jìn)中國(guó)企業(yè)，成為他們進(jìn)行營(yíng)銷的有力武器。

根據(jù)我自己所在的公司辦公空間創(chuàng)新性解決方案供應(yīng)商雷格斯最新進(jìn)行的一項(xiàng)全球調(diào)查，去年利用社交網(wǎng)絡(luò)、博客、微博和論壇開發(fā)新業(yè)務(wù)的中國(guó)企業(yè)不斷增長(zhǎng)。2010年，有44％的中國(guó)企業(yè)借助商業(yè)社交網(wǎng)絡(luò)活動(dòng)成功贏得了新客戶。一年后，該比例提高了20個(gè)百分點(diǎn)，達(dá)到65％。調(diào)查還發(fā)現(xiàn)，與一年前相比，全球范圍內(nèi)越來越多的公司開始使用社交媒體與現(xiàn)有客戶保持溝通聯(lián)絡(luò)。

社交網(wǎng)絡(luò)已完全從一種有了更好的工具，發(fā)展成為一種必不可少的工具。大部分中國(guó)企業(yè)(76％)和國(guó)際企業(yè)(74％)認(rèn)同以下觀點(diǎn)：如沒有社交媒體活動(dòng)，則營(yíng)銷策略難以取得成功。不過，中國(guó)企業(yè)(72％)和全球企業(yè)(61％)也強(qiáng)調(diào)了不同營(yíng)銷媒體之間的協(xié)調(diào)平衡性，傳統(tǒng)營(yíng)銷活動(dòng)與數(shù)碼技術(shù)營(yíng)銷活動(dòng)應(yīng)當(dāng)有效配合。

以廣受歡迎的微博營(yíng)銷為例，經(jīng)過一年多的發(fā)展，這個(gè)工具儼然已經(jīng)成為各大小企業(yè)的新寵，越來越多的企業(yè)開始投入重金進(jìn)行微博營(yíng)銷，試圖從中尋找出發(fā)展的新機(jī)遇。在網(wǎng)絡(luò)上流傳著這么一種說法：如果你的粉絲超過1000，那你就是一本周刊。如果你的粉絲超過1萬，那你就是一本雜志。如果你的粉絲超過10萬，那你就是一份報(bào)紙。如果你的粉絲超過100萬，那你就是一本讀者。如果你的粉絲超過1000萬，那你就是中央電視臺(tái)。由此可見微博產(chǎn)生的巨大影響力。對(duì)企業(yè)來說，每個(gè)微博用戶的背后，都可能是活生生的消費(fèi)者，通過官方微博，企業(yè)能夠與粉絲進(jìn)行互動(dòng)，通過策劃活動(dòng)提升品牌知名度，調(diào)動(dòng)粉絲的積極性，拉近消費(fèi)者與企業(yè)之間的距離，由此取得理想的營(yíng)銷效果。

需要注意的是，有61％的受訪者表示，如果企業(yè)光采用社交網(wǎng)絡(luò)和在線推銷方式，不使用其他營(yíng)銷方式，則不太可能取得成功。雖然35％的企業(yè)表示，社交網(wǎng)絡(luò)方面計(jì)劃投入更多預(yù)算，但這只是少數(shù)企業(yè)的做法。此外，同樣有34％的企業(yè)表示不會(huì)投資社交網(wǎng)絡(luò)。兩者幾乎勢(shì)均力敵。

調(diào)查結(jié)果讓我確信，社交媒體雖然很流行，但決不能解決所有問題。

社交媒體存在的一個(gè)問題是，難以控制，如同我們無法預(yù)測(cè)其造成的反響一樣。中國(guó)是一個(gè)例外。中國(guó)政府對(duì)互聯(lián)網(wǎng)使用以及社交媒體仍實(shí)施高度的管制。不過，中國(guó)現(xiàn)在有了人人網(wǎng)，在學(xué)生中間備受追捧，現(xiàn)在已經(jīng)在紐約證券交易所上市交易，公司取得了巨大成功。此外，開心網(wǎng)主要以白領(lǐng)為目標(biāo)客戶群。雖然這些網(wǎng)絡(luò)禁止有關(guān)天安門事件以及其他敏感的話題，但社交網(wǎng)絡(luò)正在中國(guó)蓬勃興起。

對(duì)于全球企業(yè)，網(wǎng)絡(luò)管制不是一個(gè)大問題。那么，我們應(yīng)該怎么辦?我們必須人人開通Facebook?我們都要使用微博?我們要求所有經(jīng)理和管理人員加入Linkedln或類似的網(wǎng)絡(luò)?合作是現(xiàn)今經(jīng)營(yíng)業(yè)務(wù)的唯一方式?

顯然，這些問題的答案是否定的。不過，我們當(dāng)然不能效仿原英國(guó)鋼鐵公司的做法：20世紀(jì)90年代中期，該公司禁止畢業(yè)生在上班第一年使用電子郵件，理由是“他們需要把所有時(shí)間用于相互交流”!

隨著今天新媒體的廣泛應(yīng)用，相信會(huì)有越來越多的企業(yè)加入到社交媒體的推廣中來，企業(yè)需要保持清醒的頭腦，合理運(yùn)用社交媒體，這樣才能取得理想的營(yíng)銷效果。

第五篇：企業(yè)如何利用社交媒體宣傳公司

企業(yè)如何利用社交媒體宣傳公司

宣傳企業(yè)的品牌需要社交媒介的介入，因?yàn)樯缃幻浇槭且环N全新的大眾媒體。了解，加入，反饋，就是這么簡(jiǎn)單。作為一種免費(fèi)的媒體，如果用用得當(dāng)，社交媒體在為企業(yè)盈利的方面就比私營(yíng)媒體更加有效。

1.打開你的社交媒體“雷達(dá)”

社交媒體轉(zhuǎn)變了我們?cè)谶@個(gè)社交經(jīng)濟(jì)中的交流方式。企業(yè)再用獎(jiǎng)金抽獎(jiǎng)的方式吸引顧客前，應(yīng)該讓消費(fèi)者知道自己企業(yè)司的存在，同時(shí)與消費(fèi)者保持溝通聯(lián)系，讓自己的潛在客戶成長(zhǎng)起來，關(guān)注者越來越多。比如：人人網(wǎng)之前同優(yōu)衣庫(kù)舉辦過一個(gè)注冊(cè)抽獎(jiǎng)的活動(dòng)，之前優(yōu)衣庫(kù)在人人網(wǎng)上建立公共主頁(yè)每天更新自己的新衣服和衣服種類，各種活動(dòng)。這個(gè)活動(dòng)在消費(fèi)者的心理就留有一定的印象，和后期的注冊(cè)抽獎(jiǎng)活動(dòng)形成呼應(yīng)。到活動(dòng)真正開始的時(shí)候消費(fèi)者了解優(yōu)衣庫(kù)是個(gè)什么網(wǎng)站，這樣的活動(dòng)對(duì)自己有什么意義。

2.信息與活動(dòng)一致

運(yùn)用社交媒體建立品牌的忠誠(chéng)度就應(yīng)當(dāng)注意線上活動(dòng)和線下活動(dòng)的一致性，并且保證發(fā)布的活動(dòng)都是精心安排的，所以企業(yè)要有專門的網(wǎng)絡(luò)編輯部，保證發(fā)布的信息能吸引消費(fèi)者的參與，并且與品牌的理念息息相關(guān)，例如:康師傅冰紅茶，在去年夏天的時(shí)候在人人網(wǎng)上舉行了一個(gè)“蓋”你的好友的活動(dòng)，在這段時(shí)

間里消費(fèi)者還可以根據(jù)康師傅瓶蓋里的序列號(hào)在網(wǎng)上抽獎(jiǎng)。大多數(shù)的用戶都會(huì)被自己的好友用康師傅冰紅茶的蓋子“蓋”。這個(gè)活動(dòng)康師傅的主題是“冰爽一夏”。用戶登陸人人網(wǎng)，康師傅的活動(dòng)就會(huì)跳出來顯示，您被某位好友“蓋”了，并且整個(gè)屏幕像是被冰水潑了一樣，一般的用戶都會(huì)報(bào)復(fù)自己的好友一下，并且也捎帶上別的幾個(gè)好友，這樣康師傅的活動(dòng)就傳播開了，消費(fèi)者得到了娛樂，部分消費(fèi)者還得到了實(shí)惠，康師傅冰紅茶的主題也得到了宣傳，不能不說這是一個(gè)成功的活動(dòng)。3.跟隨流行趨勢(shì)

網(wǎng)絡(luò)營(yíng)銷應(yīng)該跟隨流行的趨勢(shì)，這樣容易吸引消費(fèi)者，比如，網(wǎng)絡(luò)病毒視頻傳播的就很快，企業(yè)應(yīng)該利用社交傳媒分享快的這個(gè)特點(diǎn)，用搞笑或者其他的方式讓消費(fèi)者分享自己的視頻。例如，前段時(shí)間七喜飲料跟隨穿越的風(fēng)潮制造一個(gè)穿越的病毒視頻，網(wǎng)絡(luò)瘋傳。視頻給消費(fèi)者留下了快了的印象，這個(gè)影響同時(shí)也附帶到了產(chǎn)品和品牌上面，企業(yè)即旋床了自己的產(chǎn)品，理念同時(shí)還是消費(fèi)者深深的記住了產(chǎn)品。

在當(dāng)代社會(huì)，社交媒體不可否認(rèn)已經(jīng)成為我們生活的一部分了，并且也是經(jīng)濟(jì)生活的一部分。但是社交媒體也不是一勞永逸的，它也是一把雙刃劍，企業(yè)在利用社交媒體的時(shí)候要精心策劃編排，巧妙的運(yùn)用社交媒體能給企業(yè)帶來可觀的利益。既1+1=3的效果甚至更大。