第一篇：2005廣告學福建專升本真題

一、判斷題；判斷是非并簡單說明理由

1、廣告通常使用大眾媒介進行信息傳播。（）

2、現(xiàn)代廣告的經(jīng)營指導(dǎo)思想“以產(chǎn)品為中心”。（）

3、POP廣告通常出現(xiàn)在廣播里。（）

4、有相同人口特征的人們，具有完全相同的消費行為。（）

二、單項選擇題

1、郵寄廣告的最大優(yōu)點是（）A 彩色印刷 B 圖文并茂 C 傳播對象明確 D 效力持久

2、電視媒介的缺點之一是（）A 缺乏色彩

B 難以理解 C 制作費用高昂

D 不適合老年消費者

3、按購買者使用商品的數(shù)量或次數(shù)，把消費者分為低使用率、中等使用率、高使用率的消費者以及不使用的消費者，這種市場細分方法是（）A 人口區(qū)分 B 心里區(qū)分

C 社會－文化區(qū)分

D 使用者行為區(qū)分

4、廣告學的理論基礎(chǔ)是（）A 市場學 B 傳播學 C心理學 D 美學

5、美國廣告界人士進行各種調(diào)查，證明廣告效果的50％－80％來自注目字句的力量，注目字句指的是（）A 標題 B 標語

C 標題和標語 D 標題和正文

三、填空題

1、產(chǎn)品的生命周期可以依次分為、、、四個階段。

2、美國心理學家馬斯洛曾提出一個“需求層次”論，詳細地論述了人的各種需求以及它們之間的關(guān)系，按照這種理論，人的需求大體分為：、、、和自我實現(xiàn)需求等五個層次。

3、廣告信息的傳播方式按照信息的不同流向可劃為三種方式、、。

4、消費者購買程序，一般可分為五個階段：

、、比較估價、和。

四、名詞解釋。現(xiàn)代廣告習慣型購買心理

五、簡答題

1、請舉一例你認為的最有特點的廣告作品，簡述其成功的優(yōu)點或失敗的教訓。

2、廣告媒介選擇的依據(jù)有哪些？

六、綜合題

1、請分析廣播媒介及其聽眾心理的特點，并闡述廣播廣告要吸引聽眾所應(yīng)采取的具體措施。

2、根據(jù)傳播學或廣告學原理，圍繞以下閱讀材料當中所列舉的相關(guān)現(xiàn)象，擬定一個主題進行短評，題目自擬。

閱讀材料：

從立邦漆的“盤龍滑落”到耐克的“恐懼斗室”，從“新興醫(yī)院廣告**”到“屈原喝酒不跳江”，廣告界接連出現(xiàn)的不良現(xiàn)象多次成為輿論的焦點，本材料歸納了2004年廣告界“亂象”。

亂象之一：中國象征遭“戲”弄

現(xiàn)象描述：自2003年“中國獅”向日本本田轎車敬禮的廣告片播出后，2004年又接連發(fā)生立邦漆“盤龍滑落”及耐克“恐懼斗室”等事件，中國象征物“龍”“飛天”等被“老外”一再“戲”弄，此為2004廣告界“亂象”之一。

典型案例：從“恐懼斗室”到“盤龍滑落”

2004年11月底開始，在中央電視臺體育頻道和各省市電視臺播出耐克公司“恐懼斗室”廣告片中，NBA巨星勒布朗詹姆斯擔任男主角，大意是他腳穿著耐克鞋，獨闖一個五層高的建筑，形似中國老人的武林高手、“飛天”形象般的婦女、兩條中國龍頻頻被其打敗。

2004年第九期的《國際廣告》介紹了一則立邦漆《龍篇》作品，畫面上亭子的兩根立柱各盤著一條龍。但是左立柱色彩暗淡，龍緊緊的攀附在柱子上；而右立柱色彩光鮮，龍卻滑落下來。。。，而此廣告卻“榮獲”某國際權(quán)威廣告評價機構(gòu)的高度評價。

亂象之二：明星代言虛假廣告

現(xiàn)象描述：沒有親身體驗過所宣傳的產(chǎn)品，而在廣告中卻稱其使用效果好，誤導(dǎo)消費者；在醫(yī)療服務(wù)和藥品廣告中虛假宣傳、夸大療效，誘導(dǎo)消費者就醫(yī)購藥；做保健食品廣告，違法宣傳療效，明星廣告存在的這些問題是2004年廣告界的“亂象”之二。

典型案例：新興醫(yī)院現(xiàn)象

全國20家電視臺頻頻播出的由大陸明星唐某、解某主演的廣告片讓很多人記住了北京新興醫(yī)院。一些媒體提出質(zhì)疑稱，北京新興醫(yī)院其實是用錢宣傳了一個“送子”神話，所謂的高療效是億萬元明星廣告“吹”出來的。于是，一場有關(guān)明星廣告誠信危機的爭論起來。

亂象之三：顛覆文化，把低俗當賣點

現(xiàn)象描述：廣告公司、廣告媒介急功近利，為獲取最大限度的利潤不惜迎合低級趣味，設(shè)計制作不良廣告，打情色擦邊球、把低俗當賣點，如“美女出浴”、“屈原喝酒不跳江”等。此為2004廣告界的亂象之三。

典型案例：屈原喝酒不跳江

湖南省某電視臺最近播出這樣一則廣告：屈原悲悶地占在江邊，擺出要投江的架勢，這時，坐在屈原身后的一位現(xiàn)代年輕人奉勸屈原說：“人都死了，你還能求索啥？”結(jié)果屈原一掃愁容，笑逐顏開，與這位現(xiàn)代年輕人席地而坐，開懷暢飲某品牌啤酒。

亂象之四：煙草廣告打擦邊球

現(xiàn)象描述：煙草等一些廣告不能在大眾媒體刊發(fā)，而很多跟煙草等有著千絲萬縷聯(lián)系的廣告卻在大眾媒體上打著“擦邊球”，干擾受眾視聽。此為2004年廣告界亂象之四。

典型案例：劉翔代言白沙文化

白沙文化傳播公司與國家體育總局田徑管理中心簽定協(xié)議，“奧運飛人”劉翔成為“白沙文化”的形象代言人，而據(jù)了解，白沙文化傳播公司是生產(chǎn)卷煙的白沙集團的全資子公司。有人認為這種做法是與“發(fā)展體育運動，增強人民體質(zhì)”的健康體育精神相違背的。

第二篇：2011年專升本經(jīng)濟法真題

我是11年專升本工商管理專業(yè)的。因為經(jīng)濟法是最后一門考試，所以我考完試就把題目設(shè)計的內(nèi)容記在準考證背面了，希望對大家有幫助。

第一大題比較陰險，因為題目是【選擇題《包括單選和多選》】，所以一定要認真讀題。。額，由于比較倉促，記得不是很全還有點混亂，相信老師會幫忙理清的。

1． 不具有法人資格

有限合伙管理事務(wù)所

股份

有限責任

證券交易所

2.證券交易所誰管

3.股份公司董事會決議

4公司主體資格消滅時間

5.春夏季節(jié)，把冬天的衣服1-2折賣，是不正當競爭？

6.抗辯權(quán)

7.擔保(股權(quán)20%)

8.私自出賣保管物品—合同種類

9.明知違法還代理，誰負責任

10.商標注冊的有效時間

11.違約金，定金

12買賣合同約定仲裁后，仲裁不會受合同變更終止無效的影響

13.商場：本活動最終解釋權(quán)貴商場，以商場解釋為準

14.股東大會授權(quán)董事會確定新股價格，董事會決定本次發(fā)行每股9元（股份公司增資發(fā)行股票每股面額10元）

15.《著作權(quán)法》規(guī)定作品要去的著作權(quán)必須到著作權(quán)管理機關(guān)進行登記。

以上是選擇題以及另一新題型所涉及的內(nèi)容，這【另一題型】是指，給出一段話，讓你判斷它有沒有錯，然后改過來。

當當當當。下面來大咖了。。

簡答題。。

1.消費者享有的權(quán)利

2.股票與債券的區(qū)別

3.無效合同的情形

4.經(jīng)濟糾紛的解決途徑

案例題。。

有限責任公司

出資方式 出資額 出資時間

股東表決權(quán)比例劃分

股東分紅比例約定

法定代表人約定《經(jīng)理可以嗎？》

有關(guān)監(jiān)視設(shè)置的約定

不設(shè)監(jiān)事會，直設(shè)2名監(jiān)事可以嗎？？

就記了這么多，有點兒亂，希望有用，最后對即將升本的同學說一句

加油↖(^ω^)↗。。千萬別低估了自己！

第三篇：2016年專升本真題答案

2016年山東專升本英語真題答案

2016-08-10 山東專升本 第一部分 聽力理解

1-5 BDBCA 6-10 CDBCD 11-15 ADACA 16-20 DBCDA

第二部分 詞匯用法和語法結(jié)構(gòu) 21-25 CBADA 26-30 DDCDA 31-35 CAABC 36-40 DBBBA 41-45 BCCDD 46-50 AACBB

閱讀理解

51-55 ACBDB 56-62 DACCBCA

連線題

63-D 64-A 65-B 66-C 67-B 68-D 69-C 70-A

英譯漢

71.像拿到碩士學位這樣的事，不能讓人的快樂持續(xù)很長的時間。

72.數(shù)據(jù)表明，對于幸福而言最要緊的不是擁有很多東西，而是擁有健康的價值觀。73.從我們的觀點來看，有另外一種同樣重要的對話，即不是關(guān)注讀書的內(nèi)容，而是考慮用什么方式去讀書。

74.貧困線是指人們所需要的用以維持可接受的生活水準的最低收入。收入低于貧困線以下 的人們被視為窮人。

75.政府對非貧困人口征稅，給予貧困人口。給予貧困人口的這種方式稱為福利。

漢譯英

76.She is too young to answer the question.77.It is reported that a new railway shall be constructed there next year.78.They told me that they would have been working together for 30 years by the end of the year.79.Do you know the man who came to Xiaoyang this morning? 80.You’d better put on your sweater，for it is rather cold outside.作文：

When asked about one of the biggest problems today, many people say that an energy crisis is approaching and is threatening mankind’s survival.They are afraid that the world is likely to run out of oil and metals and even to run short of food.To this problem, most countries respond with the demand for more rigid conservation of our natural resources.Indeed, this is urgently needed, since the present waste of energy is so serious.If the natural resources are used economically, we can certainly slow down the present drain on the limited energy supply.However, the problem cannot be solved by conservation only.I think another way is to develop new energy resources.Obviously, no matter how hard we try to save energy resources and how abundant they are，we will use them up sooner or later.I think we don’t have to depend only on the current energy resources.There are many other energy resources that we develop such as nuclear power, water power and solar power.If so, these resources can completely replace the conventional energy and thus solve the problem of energy crisis.In conclusion, we should each do our little part to save the limited energy resources.Let’s work together.

第四篇：專升本考試英語真題

升本英語練習機密☆啟用前

2005年福建省高職高專升本科入學考試 《基礎(chǔ)英語》試題

（考試時間120分鐘，滿分150分）答題說明：（1）選擇題部分的答案請寫在答題卡上相應(yīng)字母的中間劃橫線。（2）主觀題的答案寫在主觀答題紙上相應(yīng)的位置 注意：答案寫在試卷上一律不給分。

Vocabulary and Structure（40point ,1for each）It is easy to ______one state of matter from another.A)differ

B)vary

C)distinguish

D)change Not once _________ his view of life.A)did the gentleman mention

B)has mentioned the gentleman C)the gentleman mention

D)the gentleman mentioned We discuss the matter _______ tea and cakes.A)over

B)with

C)by

D)at It wasn’t such a good dinner ______ she had promised us.A)that

B)which

C)as

D)what It was essential that the application forms _____ back before the deadline.A)must be sent

B)would be sent

C)be sent

D)were went The reason _______ I went to take that class is ______ the professor is supposed to be very good.A)why, for

B)why, so

C)why, that

D)that, because ________ this awareness, attitudes towards dream are changing.A)As a matter of fact

B)In effect

C)Instead of

D)As a result of The machine can’t be made perfect overnight;in fact, it should be improved ________.A)one after another

B)right away

C)by turn

D)step by step The print is still wet.______!A)Be not sure to touch it

B)Be sure not to touch it C)Be sure to not touch it

D)Don’t be sure to touch it

It was until she arrived in class ________ she realized she had forgotten her book.A)what

B)when

C)why

D)that

This is a nice car, but we cannot _______it.A)provide

B)supply

C)afford

D)manage This is the dictionary _______ I depend a lot whenever I have problems with new words.A)with which

B)in which

C)on which

D)for which Where did you get your watch ________? A)repair

B)to repair

C)repaired

D)repairing His carelessness _____ her failure in the exams.A)resulted from

B)resulted

C)resulted in

D)resulted to

Please wait for the next boat.There is no ______ for you on this one.A)place

B)room

C)seat

D)corner The days ______ you could travel without a passport are a thing of the past.A)whenever

B)wherever

C)on which

D)in which We still know little about outer _______ though we have made much effort in research.A)heaven

B)universe

C)space

D)sky But for sunlight, there _____ no moonlight.A)will be

B)would be C)had been

D)has

We made several plans for our holiday, but we went to London _________ the end.A)at

B)on

C)by

D)in Revolution means _____ the productive forces.A)to liberate

B)liberated

C)liberate

D)liberating Many people plan to put ______ RMB 5,000 every year to finance their children’s future education.A)down

B)aside

C)up

D)on I ran _____ Alice, who was on her way to see me.A)up

B)out of

C)into

D)over ____ seeing the damage he had done, he felt ashamed.A)On

B)By

C)At

D)For In fact he had done ______ he could do to help the poor.A)what

B)which

C)as

D)all which We must be off _______.It id eight already.A)by accident

B)on average

C)by chance

D)right away

I’m very sorry ______ the whole morning.I forgot the appointment.A)to keep you wait

B)to have kept you waiting C)to keep you wait

D)to keep you wait

These young men walk out of the office building, each _____ a file under his arm.A)carries

B)carrying C)carried

D)having carried A computer can store ______ information because it has a very large memory.A)a great many

B)a vast amount of C)a large number of

D)a number of

Lao Wang is a selfless man, so under no circumstances ______ anything that will benefit himself and hard the interests of others.A)does he do

B)did he do C)he does do

D)he does No one doubts ______ he is the best leader in the company.A）whether

B)what C)if

D)that _______ nobody was willing to vote for her, she decided to drop out of the election.A)Seen that

B)So that

C)Seeing that

D)When that The audience, _______, enjoyed the performance.A)most of them were students

B)they were mostly students C)most of whom were students

D)they themselves were students It’s no good _________him.He is always indifferent to others.A)to turn to

B)turning to C)turn to

D)turned to

A woman and three children are said _______ in the traffic accident.A)to be injured

B)to have been injured C)having been injured

D)being injured In the experiment we kept a watchful eye _____ the developments and recorded every detail.A)in

B)at C)for

D)on

Do you think Tommy is ______ the truth? A)saying

B)speaking C)telling

D)During the time when ______ she was living in New York that she met her husband Terry.A)Just when

B)Soon after C)It was while

D)During the time when The child will be taught that hard work is necessary to ________ success.A)bring up

B)bring with C)bring forward

D)bring about I’d like to take _____ of this opportunity to thank you for your cooperation.A)advantage

B)occasion C)benefit

D)profit Most American don’t object _____ them by their first names.A)that I call

B)for calling C)to my calling

D)that I am call Cloze(30points, 1.5 for each)

When we want to _41___ other people what we think, we can do it not only with the help of words, but also in many 42 ways.For example, we sometimes move our heads 43 when we want to say “yes”, and we move our heads 44 when we want to say “no”.People, who can ___45__ hear nor speak, talk to each other with the help of their fingers.People who do not understand each other’s language have to do the same.The following story shows 46 they sometimes do it.47 English man who could not speak Italian was 48 traveling in Italy.One day he entered a restaurant and sat 49 a table.When the waiter came, the Englishman opened his mouth, __50___ his fingers into it, 51 them out again and moved his lips.In this way he meant to say, “ 52 me something to eat.” The waiter soon brought him 53 tea.The Englishman 54 his head and the waiter understood that he didn’t want tea, so he took it 55 and brought him 56 coffee.The Englishman was angry.He was just going to leave the restaurant 57another traveler came in.When this man saw the waiter, he 58 his hands on his stomach.That was enough.In 59 minutes there was a large plate of bread and meat 60 his table.41.A)say

B)speak

C)tell

D)talk 42.A)anything

B)another

C)other

D)other 43.A)now and then

B)over and over

C)up and down

D)here and there 44.A)from mouth to mouth

B)from door to door

C)from the masses to the masses

D)from side to side 45.A)not only…but also

B)as well as

C)either

D)neither 46.A)how

B)why

C)what

D)which 47.A)The

B)An

C)A

D)Any 48.A)ever

B)never

C)on

D)once 50.A)laid

B)played

C)put

D)stayed 51.A)took

B)put

C)brought

D)carried 52.A)Bring

B)Took

C)Fetched

D)Carried 53.A)a piece of

B)a packet of

C)a cup of

D)a box of 54.A)shook

B)nodded

C)bent

D)showed 55.A)back

B)away

C)out

D)along 56.A)any

B)some

C)little

D)few 57.A)when

B)where

C)why

D)how 58.A)stood

B)sat

C)made

D)placed 59.A)a few

B)few

C)little

D)a little 60.A)at

B)over

C)under

D)on Reading Comprehension(45 point, 3 for each)One Today anyone will accept money in exchange for goods and services.People use money to buy food, furniture, books, bicycles and hundreds of what they need or want.When they work, they usually get paid in money.Most of the money today is made of metal or paper.But people used to use all kinds of things as money.One of the first kinds of money was shells.Shells were not the only things used as money.In parts of Africa, cattle were one of the earliest kinds of money.Other animals were used as money, too.The first metal coins were made in China.They were round and had a square hole in the center.People strung（系）them together and carried them from place to place.Different countries have used different metals and designs for their money.The first coins in England were made of tin.Sweden and Russia used copper to make their money.Later, other countries began to make coin of gold and silver.But even gold and silver were inconvenient if you had to buy something expensive.Again the Chinese thought of a way to improve money.They began to use paper money.The first paper money looked more like a note from one person to another than paper money used today.Money has had an interesting history from the days of shell money until today.61.Which of the following can be cited as an example of the use of money in exchange for services? A)To sell a bicycle for ＄20 B)To get some money for old books C)To buy things you need or want D)To get paid for your work 62.Where were shells used as money in history? A)In the Philippines.B)In China C)In Africa

D)It is not mentioned 63.Why, according to the passage, did ancient Chinese coins have a square hole in the center? A)Because it would be easier to put them together and carry them around.B)Because it would be lighter for people to carry them from place to place.C)Because people wanted to make it look nicer.D)Because people wanted to save the expensive metal they were made from.64.Why does the author say that even gold and silver were inconvenient if you had to buy something expensive? A)Because they are easy to steal.B)Because they are difficult for people to obtain.C)Because they are not easy to carry around.D)Because they themselves are expensive, too.65.Which one do you choose as the best title for this passage? A)Money and Its Uses B)Different Things Used as Money C)Different Countries, Different Money D)The History of Money Two Research has shown that motivation（動機）is very important in learning a language;you need to be enthusiastic about it, and to be interested in it.Different people will have different motives – the desire for promotion, the hope of being able to study abroad, curiosity about a very different culture, and pure intellectual enjoyment is only one of possible motives.But actually wanting to learn is the most important motive of all.Courage is an essential attribute（屬性）in learning a language.It takes a lot of courage to speak a foreign language either in front of your friends or to native speakers, but don’t be afraid of making mistakes---that is the way we learn.Nowadays there are many different forms of English, each with its own constructions and accent, and, so long as you can make yourself understood and can understand what is said to you, you have succeeded in communicating, which is the purpose of any language.Curiosity is not only a possible motivation.It is also a great help in your learning.Remember that a language is not just a grammatical system, it is the outcome of a certain culture.It is not very helpful just to learn lots of words and lists of grammatical rules unless you know as much as possible about the background of the language, so that you can understand the ideas which are being conveyed（表達），the references which are being made, and the inferences which can be drawn from the information explicitly（明白地）given.So learn as much as you can about the different cultures which influence English—watch television programs, listen to the radio, try to obtain newspaper and magazines which are written by native speakers, look at advertisements, and above all, read---not textbooks, but novels and poems and plays.They will show you how language is really used.The English language is not an abstract(抽象的)system;it is a living form of expression which derives much of its meaning from the context in which it is used, and much of its effect from a whole network of extra – linguistic（語言學之外的）knowledge.If you live in a country where English is the native language, you acquire this knowledge naturally, just as in China you acquired your own cultural knowledge unconsciously.But, because you are unlikely to be able to visit countries where English is spoken as the native language, you have to make a conscious effort to acquire this cultural awareness and knowledge.66.With what topic is this passage primarily concerned? A)Curiosity in Learning a Language

B)Courage in Learning a Language C)Motivation in Learning a Language

D)Qualities in Learning a Language 67.The author of this passage possibly is a ______.A)beginner of English Learning

B)foreign teacher of English C)Chinese teacher of English

D)Chinese student studying abroad 68.What does the author suggest in this passage? A)You should not learn grammar.B)You should ignore the rules of pronunciation.C)You should learn a language by making mistakes.D)You should learn a language at school 69.According to the passage, which of the following statements is TRUE? A)You should be prepared to make mistakes in communication B)Words are the basis of English learning C)Good pronunciation is important to an English learner.D)Wanting to know everything does not help you learning a language.70.According to the author, what’s the best way of learning English? A)To study hard

B)To study abroad C)To learning about cultures

D)To make mistakes Three Amongst the most popular books being written today are those which are usually classified as science fiction（科幻小說）.Hundreds of titles are published every year and are read by all kind of people.Furthermore, some of the most successful films of recent years have been based on science fiction stories.It is often thought that science fiction is a fairly new development in literature, but its ancestors（原型）can be found in books written hundreds of years ago.These books are often concerned with the presentation of some forms of ideal society, a theme which is still often found in modern stories.Most of classics of science fiction, however, have been written within the last one hundred years.Books by writers such as Jules Verne and H.G.Wells, to mention just two well – known authors, have been translated into many languages.Modern science fiction writers don’t writes about men from Mars or space adventure stories.They are more interested in predicting the results of technical developments on society and the human mind;or in imagining future worlds which are a reflection（反映）of the world which we live in now.Because of this their writing has obvious political undertones（含意）.In an age where science fact frequently overtakes（超越）science fiction, the writers may find it difficult to keep ahead of scientific advances.Those who are sufficiently clear – sighted to see the way we are going, however, may provide a valuable lesson on how to deal with the problems which society will inevitably face as it tries to come to terms with a continually changing view of the world.71.Which of the following statements is NOT true? A)Science fiction is fairly new in literature.B)Science fiction is rather popular with people today.C)Science fiction often deals with some form of ideal society.D)Hundreds of books classified as science fiction are printed every year.72.Earliest science fiction was written _____.A)one hundred years ago B)by Jules Verne and H.G.Wells C)to tell people how to imagine future worlds D)hundreds of years ago 73.Modern science fiction writers are interested in_______.A)adventures in space B)some form of ideal world C)future worlds which have nothing in common with our present society D)predicting developments in technology and their effects on society 74.In our present world, _____________________.A)science develops as fast as it is predicted by science fiction writers B)science develops faster than writers can imagine

C)science fiction writers can always foresee what wonders science can do D)Only science fiction writers can see the way science is going 75.Which of the following is NOT the conclusion that we draw from this passage? A)Sensible science fiction writers may tell us what to do in future.B)We are bound to have problems as we try to make progress in science.C)No one knows anything about what to do with the problems we are to face.D)Our view of the world are subject to change.Short Answer(10 points, 2 for each)Do you find getting up in the morning so difficult that it’s painful? This might be called laziness, but Dr.Kleitman has a new explanation.He has proved that everyone has daily energy cycle.During the hours when you labor through your work you may say that you’re “hot”.That’s true.The time of day when you feel most energetic is when your cycle of body temperature is at its peak.For some people the peak comes during the morning.For others it comes in the afternoon or evening.No one has discovered why this is so, but it leads to such familiar monologues（獨白）as: ”Get up, John!You will be late for work again!” The possible explanation to the trouble is that John is at his temperature－and－energy peak in the evening.Much family quarreling ends when husbands and wives realize what these energy cycles mean, and which cycle each member of the family has.You can’t change your energy cycle, but you can learn to make your life fit it better.Habit can help, Dr.Kleitmen believes.Maybe you’re sleepy in the evening but feel you must stay up late anyway.Counteract（對抗）your cycle to some extent by habitually staying up later than you want to.If your energy is low in the morning but you have an important job to do early in the day, rise before your hour.This won’t change your cycle, but you’ll get up and work better at your low point.Get off to a slow start which saves your energy.Get up with a leisurely yawn（呵欠）and stretch.Sit on the edge of the bed a minute before putting your feet on the floor.Avoid the troublesome search for clean clothes by laying them out the night before.Whenever possible, do routine work in the afternoon and takes requiring more energy or concentration for your sharper hours.76.What is Dr.Kleitman’s new explanation?

It is that everyone has _________________________________________________________.77.When is the time your cycle of body temperature is at its peak?

It is ________________________________________________________________________.78.If one wants to work more efficiently at his low point in the morning, he should ______________________________________________________________________________.79.You are advised to rise with ________________ because it will help to keep your energy for the day’s work.80.According to the passage, does the peak come to people at the same time? ______________________________________________________________________________.Writing(25 points)（根據(jù)以下三點提示，寫一篇不少于100個英文單詞的短文）In Face of Soaring Book Prices 如今書價越來越高

我們應(yīng)付昂貴書價的一些方法 希望書價越來越便宜 2005 年專升本英語答案

1—10 CAACC

CDDBD

11—20 CCCCB

DCBDD 21—30 BCAAD

BBADC 31—40 CCBBD CCDAC 41—50 CCCDD ABDBC

51--60AACAB BADAD 61—70 CDACD DBCAC

71—75 ADDBC

76.daily energy circle.77.when you feel most energetic.78.get up earlier than usual.79.a yawn and stretch.80.No, it doesn’t

In Face of Soaring Book Price（05年作文）

Just as man cannot live without food, so students cannot acquire knowledge without books.Unfortunately, book prices are so high nowadays that many students can hardly afford to buy them.In face of soaring book price, we have come up with some “tricks” to deal with this unfavorable situation.First, making full use of library resources is the most common “trick”.Our library has a large collection of books on various subjects and from different countries.We find it very beneficial to do so.The second “trick” is that we exchange our own books.As a saying puts it, “Buying books is not so good as borrowing them”.We tend to spend more time reading books borrowed from other students than our own books.Third, we buy books through co-payment.Since each student pays only a part of the cost, books do not seem to unaffordable.This is a self-deceiving “trick”, of course.Though we have thought of some “tricks” to cope with soaring prices, we sincerely hope that book prices will go down sharply so that every student will find books really affordable

第五篇：2015專升本政治真題

一、選擇題：每小題2分，共80分

第1題單選 對思維和存在的同一性問題的不同回答，區(qū)分的是

A.唯物主義和唯心主義 B.可知論和不可知論

C.反映論和先驗論 D.辯證法和形而上學

第2題單選 哲學上的一元論就是肯定

A.世界萬物具有可知性 B.物質(zhì)和運動具有不可分割性

C.世界萬物具有統(tǒng)一性 D.時間和空間具有不可分割性

第3題單選 唯物辯證法認為，發(fā)展的實質(zhì)是

A.事物結(jié)構(gòu)的優(yōu)化 B.事物數(shù)量的增加和位置的移動

C.事物性質(zhì)的改變 D.新事物的產(chǎn)生和舊事物的滅亡

第4題單選 矛盾的兩個基本屬性是

A.同一性和斗爭性 B.根本性和非根本性

C.普遍性和特殊性 D.對抗性和非對抗性

第5題單選 否定之否定規(guī)律提示了事物的發(fā)展是

A.穩(wěn)定性與變動性的統(tǒng)一 B.前進性與曲折性的統(tǒng)一

C.絕對性與相對性的統(tǒng)一 D.有限性與無限性的統(tǒng)一

第6題單選 認識的高級階段是

A.直接認識 B.間接認識 C.感性認識 D.理性認識

第7題單選 檢驗認識的真理性，就是檢驗主觀認識是否

A.符合書本知識B.被多數(shù)人贊同

C.符合客觀實際 D.被群眾所掌握

第8題單選 黨的思想路線的理論基礎(chǔ)是辯證唯物主義的 A.物質(zhì)觀

B.認識論 C.發(fā)展觀 D.一元論

第9題單選 物質(zhì)資料生產(chǎn)方式是

A.生產(chǎn)力與生產(chǎn)關(guān)系的統(tǒng)一 B.經(jīng)濟基礎(chǔ)與上層建筑的統(tǒng)一

C.勞動資料與勞動對象的統(tǒng)一D.地理環(huán)境與人口因素的統(tǒng)一

第10題單選 社會歷史發(fā)展的根本動力是

A.階級斗爭 B.社會基本矛盾 C.社會改革 D.科學技術(shù)革命 第11題單選 唯物史觀認為，歷史人物的活動可以

A.根本改變歷史發(fā)展的方向B.最終決定歷史發(fā)展的進程

C.完全擺脫社會規(guī)律的制約 D.深刻影響社會歷史的發(fā)展

第12題單選 認清國情是認清和解決革命問題的基本依據(jù)。近代中國社會的性質(zhì)是

A.封建社會B.資本主義社會

C.新民主主義社會 D.半殖民地半封建社會

第13題單選 農(nóng)民階級在中國近代民主革命中所處的地位是

A.領(lǐng)導(dǎo)者 B.主力軍 C.先鋒隊

D.參與者

第14題單選 土地革命戰(zhàn)爭時期，在四周白色政權(quán)的包圍中，農(nóng)村革命根據(jù)地能夠存在和發(fā)展的根本原因是

A.中國是一個政治、經(jīng)濟、文化發(fā)展極不平衡的半殖民地半封建大國

B.全國革命形勢的繼續(xù)向前發(fā)展

C.有相當力量正式紅軍的存在 D.黨的領(lǐng)導(dǎo)及其正確的政策

第15題單選 抗日民族統(tǒng)一戰(zhàn)線中存在著進步勢力、中間勢力和頑固勢力，黨對中間勢力采取的策略方針是

A.發(fā)展 B.孤立 C.反對 D.爭取

第16題單選 毛澤東在《論十大關(guān)系》中說：“特別值得注意的是，最近蘇聯(lián)方面暴露了他們在建設(shè)社會主義過程中的一些缺點和錯誤，他們走過的彎路，你還想走?過去我們就是鑒于他們的經(jīng)驗教訓，少走了一些彎路，現(xiàn)在當然更要引以為戒?！边@段話旨在強調(diào)建設(shè)社會主義，必須

A.根據(jù)本國情況走自己的道路 B.正確處理各種經(jīng)濟關(guān)系

C.調(diào)動一切積極因素為社會主義服務(wù)D.正確區(qū)分和處理兩類社會矛盾

第17題單選 中國特色社會主義理論體系形成的歷史依據(jù)是

A.和平與發(fā)展成為時代主題

B.其他社會主義國家興衰成敗的經(jīng)驗教訓

C.我國改革開放和社會主義現(xiàn)代化建設(shè)的偉大實踐

D.我國社會主義建設(shè)正反兩方面的歷史經(jīng)驗和改革開放以來的新鮮經(jīng)驗

第18題單選 黨的思想路線的核心、馬克思主義中國化兩大理論成果的精髓是

A.與時俱進B.求真務(wù)實

C.解放思想 D.實事求是

第19題單選 黨的十八大報告指出，建設(shè)中國特色社會主義的總依據(jù)是

A.社會主義初級階段B.自主創(chuàng)新能力

C.當今時代主題 D.市場經(jīng)濟理論

第20題單選 住房、物價、收入、醫(yī)療、教育等民生熱點問題備受百姓關(guān)注。這些問題反映了我國現(xiàn)階段的社會主要矛盾是

A.生產(chǎn)力與生產(chǎn)關(guān)系之間的矛盾B.經(jīng)濟基礎(chǔ)與上層建筑之間的矛盾

C.經(jīng)濟發(fā)展與人口資源環(huán)境之間的矛盾

D.人民日益增長的物質(zhì)文化需要同落后的社會生產(chǎn)之間的矛盾 第21題單選 我國社會主義初級階段的立國之本是

A.以經(jīng)濟建設(shè)為中心 B.堅持四項基本原則

C.堅持改革開放 D.實現(xiàn)共同富裕

第22題單選 正確處理改革發(fā)展穩(wěn)定關(guān)系的結(jié)合點是

A.尊重人民的首創(chuàng)精神 B.改善人民生活

C.健全社會主義法治 D.構(gòu)建和諧社會

第23題單選 黨的十八屆三中全會指出，全面深化改革的核心問題是

A.深化對市場經(jīng)濟的認識B.形成科學的宏觀調(diào)控體系

C.處理好市場和政府的關(guān)系D.處理好經(jīng)濟發(fā)展與環(huán)境保護的關(guān)系

第24題單選 以黨的十一屆三中全會為標志，我國進入社會主義建設(shè)新時期。這一時期最鮮明的特征是

A.經(jīng)濟發(fā)展 B.社會穩(wěn)定 C.改革開放D.創(chuàng)新驅(qū)動

第25題單選 實行對外開放是我國的一項基本國策，堅持這一基本國策的立足點是

A.內(nèi)外聯(lián)動，互惠互利 B.多元平衡，共同發(fā)展

C.獨立自主，自力更

D.相互借鑒，求同存異

第26題單選 社會主義初級階段的基本經(jīng)濟制度是

A.社會主義市場經(jīng)濟 B.社會主義有計劃的商品經(jīng)濟

C.按勞分配為主體，多種分配方式并存 D.公有制為主體，多種所有制經(jīng)濟共同發(fā)展

第27題單選 當前，制約我國城鄉(xiāng)發(fā)展一體化的主要障礙是

A.農(nóng)民收入偏低 B.農(nóng)村發(fā)展滯后

C.城鄉(xiāng)二元結(jié)構(gòu) D.農(nóng)業(yè)投入不足

第28題單選 我國經(jīng)濟發(fā)展步入新常態(tài)。當前，轉(zhuǎn)變經(jīng)濟發(fā)展方式的戰(zhàn)略重點是

A.防控金融風險B.建設(shè)創(chuàng)新型國家

C.調(diào)整經(jīng)濟結(jié)構(gòu) D.走新型工業(yè)化道路

第29題單選 社會主義核心價值體系的靈魂是

A.中國特色社會主義共同理想B.社會主義榮辱觀

C.民族精神和時代精神 D.馬克思主義指導(dǎo)思想

第30題單選 推進社會建設(shè)的重點是

A.推進公民道德建設(shè)B.推進社會治理創(chuàng)新

C.保障和改善民生D.推進經(jīng)濟持續(xù)健康發(fā)展 第31題單選 “和平統(tǒng)一，一國兩制”的核心是

A.兩制并存 B.高度自治 C.一個中國 D.長期繁榮

第32題單選 經(jīng)濟全球化是一把“雙刃劍”，機遇與挑戰(zhàn)并存。在這種情況下，發(fā)展中國家

A.應(yīng)提高防范和抵御風險的能力 B.應(yīng)抵制經(jīng)濟全球化

C.難以抓住機遇，應(yīng)回避風險 D.可無視風險積極參與經(jīng)濟全球化

第33題單選 我國奉行獨立自主的和平外交政策，處理國家間關(guān)系的基本準則是

A.把國家主權(quán)和安全放在第一位 B.和平共處五項原則

C.互相尊重、互不干涉內(nèi)部事務(wù)D.互惠互利、共贏共存

第34題單選 解決民族問題的根本出發(fā)點和歸宿是

A.民族團結(jié)B.民族平等 C.各民族的共同繁榮 D.民族合作

第35題單選 中國共產(chǎn)黨的宗旨是

A.全心全意為人民服務(wù) B.科學執(zhí)政、民主執(zhí)政

C.有效預(yù)防和懲治腐敗D.以人為本、執(zhí)政為民

第36題單選 2014年11月1日，第十二屆全國人民代表大會常務(wù)委員會第十一次會議決定設(shè)立國家憲法日。國家通過多種形式開展憲法宣傳教育活動。國家憲法日的日期是

A.1月1日

B.5月4日

C.9月10 日 D.12月4日

第37題單選 2015年1月20日，國家統(tǒng)計局發(fā)布數(shù)據(jù)，據(jù)初步核算，2014年中國國內(nèi)生產(chǎn)總值63.6萬億元，比上年增長

A.6.5% B.7.4% C.9.2%D.10.4%

第38題單選 2015年5月，國務(wù)院印發(fā)的《中國制造2025》提出了通過“三步走”實現(xiàn)制造強國的戰(zhàn)略目標，其中第一步是到2025年

A.邁人制造強國行列

B.實現(xiàn)信息化與工業(yè)化的深度融合，成為制造業(yè)大國

C.我國制造業(yè)整體達到世界制造強國陣營中等水平

D.我制造業(yè)大國地位更加鞏固，綜合實力進入世界制造強國前列

第39題單選 2014年11月11日，亞太經(jīng)合組織第二十二次領(lǐng)導(dǎo)人非正式會議在我國舉行。國家主席習近平主持會議，各成員領(lǐng)導(dǎo)人圍繞“共建面向未來的亞太伙伴關(guān)系”主題深入交換意見。此次會議的舉辦城市是

A.北京 B.上海 C.天津 D.廣州

第40題單選 2015年4月24 日，國家主席習近平出席在印度尼西亞萬隆舉行的紀念活動。本次活動是紀念萬隆會議召開

A.50周年 B.55周年

C.60周年 D.65周年

二、辨析題：每小題10分，共20分

第41題簡答 社會規(guī)律是通過人們的活動表現(xiàn)出來的，這表明社會規(guī)律不具有客觀性，是可以被創(chuàng)造或消滅的。

第42題簡答 黨的領(lǐng)導(dǎo)核心地位不是一勞永逸的，過去擁有不等于現(xiàn)在擁有，現(xiàn)在擁有不等于永遠擁有。

三、簡答題：每小題10分，共30分

第43題簡答 簡述社會意識相對獨立性的含義及其表現(xiàn)。

第44題簡答 毛澤東思想在哪些方面以獨創(chuàng)性的理論豐富和發(fā)展了馬克思列寧主義? 第45題簡答 黨的十八大提出的創(chuàng)新驅(qū)動發(fā)展戰(zhàn)略是在我國改革發(fā)展關(guān)鍵時期做出的重大抉擇。當前，進一步實施創(chuàng)新驅(qū)動發(fā)展戰(zhàn)略的主要措施有哪些?

四、論述題：20分

第46題簡答 2014年10月，黨的十八屆四中全會通過的《中共中央關(guān)于全面推進依法治國若干重大問題的決定》中提出：堅持黨的領(lǐng)導(dǎo)、人民當家作主、依法治國有機統(tǒng)一，堅定不移走中國特色社會主義法治道路，堅決維護憲法法律權(quán)威，依法維護人民權(quán)益、維護社會公平正義、維護國家安全穩(wěn)定，為實現(xiàn)“兩個一百年”奮斗目標、實現(xiàn)中華民族偉大復(fù)興的中國夢提供有力法治保障。

如何理解堅持黨的領(lǐng)導(dǎo)、人民當家作主、依法治國的有機統(tǒng)一?

參考答案

專升本：政治第二卷

2015年成人高等學校專升本招生全國統(tǒng)一考試 政治試題答案及評分參考

一、選擇題：每小題2分，共80分 1-5：BCDAA 6-10：DDBBB 11-15：CDBCD 16-20：CCBAD 21-25：AADDA 26-30：AABAC 31-35：BACBD 36-40：ACADC

二、辨析題：每小題10分，共20分。

41、答案要點： 錯誤。（2 分）（1）規(guī)律是事物運動發(fā)展中的本質(zhì)的、必然的、穩(wěn)定的聯(lián)系，客觀性是其根本特點。人們只能認識和利用規(guī)律，不能創(chuàng)造或消滅規(guī)律，社會規(guī)律也具有規(guī)律的一般特點。（4 分）（2）社會規(guī)律是通過人們的活動表現(xiàn)出來的，這只是說社會規(guī)律與自然規(guī)律的表現(xiàn)方式不同，并不否認其客觀性。社會規(guī)律與自然規(guī)律一樣，都不依賴于人的意識，人們的活動既不能創(chuàng)造也不能消滅社會規(guī)律（4 分）

42、答案要點： 錯誤。（2 分）（1）中國共產(chǎn)黨的領(lǐng)導(dǎo)核心地位是歷史和人民的選擇。堅持黨在建設(shè)中國特色社會主義事業(yè)中的領(lǐng)導(dǎo)地位，必須鞏固黨執(zhí)政地位。（2 分）（2）當前，黨勉勵嚴峻的執(zhí)政考驗。因權(quán)力的誘惑，極易產(chǎn)生脫離群眾的官僚主義、特權(quán)思想等，最終導(dǎo)致喪失執(zhí)政地位。（4分）（3）只有加強黨的執(zhí)政能力建設(shè)、先進性建設(shè)和純潔性建設(shè)，才能長期執(zhí)政不變質(zhì)。（2 分）

三、簡答題：每小題10分，共30分。

43、答案要點：（1）社會意識的相對獨立性是指社會意識在反映社會存在的同事，還有自己特有的發(fā)展形式和規(guī)律。（2 分）（2）社會意識的相對獨立性主要表現(xiàn)在：社會意識與社會存在發(fā)展的不完全同步性和不平衡性；（3 分）社會意識內(nèi)部各種形式之間相互影響及各自具有的歷史繼承性；（3分）社會意識對社會存在的能動反作用（2分）

44、答案要點： 關(guān)于新民主主義革命理論

社會主義革命和建設(shè)的理論； 軍隊建設(shè)和軍事戰(zhàn)略理論； 政策和策略的理論； 思想政治工作和文化工作的理論； 黨的建設(shè)的理論。（每項2分，答出任意五項可得滿分）

45、答案要點：（1）進一步提高自主創(chuàng)新能力。圍繞產(chǎn)業(yè)發(fā)展需求部署創(chuàng)新鏈，完善科技有效支撐產(chǎn)業(yè)發(fā)展的機制（3 分）（2）進一步深化科技體制改革。加快建立企業(yè)主導(dǎo)柴油機是研發(fā)創(chuàng)新的體制研究，完善市場導(dǎo)向的創(chuàng)新格局。（2 分）（3）進一步優(yōu)化創(chuàng)新環(huán)境。積極研究制定加快國家創(chuàng)新體系建設(shè)的有關(guān)政策措施。（3 分）（4）進一步擴大科技開放合作。加快過激科技資源流動和重組，在開放合作中提高我國產(chǎn)業(yè)技術(shù)水平和增強科技實力。（2 分）

四、論述題：20分。

46、答案要點：（1）中國共產(chǎn)黨的領(lǐng)導(dǎo)是人民當家作主和依法治國的根本保證。黨領(lǐng)導(dǎo)人民通過國家權(quán)力機關(guān)制定憲法和各項法律，又在憲法和法律范圍內(nèi)活動，嚴格依法辦事，保證法律的實施。（6 分）（2）人民當家作主是社會主義民主政治的本質(zhì)和核心要求，是社會主義政治文明建設(shè)的根本出發(fā)點和歸宿。（4 分）（3）依法治國是黨領(lǐng)導(dǎo)人民治理國家的基本方略。依法治國不僅從制度上、法律上保證人民當家作主，而且也保證了黨的執(zhí)政地位。依法治國的過程實際上就是在黨的領(lǐng)導(dǎo)，維護人民主人翁地位的過程，保證人民實現(xiàn)當家作主的過程。（5 分）（4）黨的領(lǐng)導(dǎo)、人民當家作主和依法治國是金門聯(lián)系、相輔相成、相互促進的。三者必須統(tǒng)一于建設(shè)社會主義民主政治的偉大實踐之中，決不能將它們分割開來和對立起來。（3 分）