第一篇：英語四級閱讀模擬練習(xí)題及答案2017

英語作為文科科目當(dāng)中的一個重要組成部分，需要記憶理解的東西比理科要多的多，所以復(fù)習(xí)的戰(zhàn)線需要拉得更長，下面是小編為大家搜索整理的英語四級輔導(dǎo)練習(xí)，希望能給大家?guī)韼椭?

By 1970, according to a World Wildlife Fund report, only about 4,500 tigers survived throughout the world-half of them in India.Mr.Foresters, who followed and counted tiger footprints, estimated that in May 1972 only about 1,800 tigers existed in India.Project Tiger Supported by W.W.F.was immediately launched.Nine tiger reserves(保留地)were created, with armed guards protecting them.The project provided opportunities for researchers from India and abroad to study tigers in the reserves and gather previously unavailable information about their habits.Studies show that a male tiger may control a hunting territory of between 10 and 20 square kilometers, depending on its age, size and strength.Theterritory of male includes the smaller territories(領(lǐng)地)of three or four tigresses.A tiger marks the boundaries of its territories by spraying urine and other bodily liquids on bushes.But it tries to avoid territorial fights, being guided by the distinctive body smell of other tigers.Tigers fight to death only when a tigress is defending her young, or when a tiger is guarding a tigress from the attentions of other males.The popular image of the tiger is that of a merciless and unconquerable hunter.But studies show that it catches only one of 20 victims it tries to attack.Fears have recently developed that Project Tiger has been too successful.It has enabled the tiger population to double(by mid-80 S), but India“s human population has also grown out of control.Currently it is 750 million and likely to be 900 million by the end of the century.Land problem is becoming serious and many rural people feel bitter about the fact that some rich forests are reserved for tigers.A growing number of attacks by tigers on man has added to the hostility.練習(xí)題：

Choose correct answers to the question:

1.The ultimate aim of Project Tiger is to _____.A.study the growth rate of tigers

B.protect tigers from being killed

C.promote the breeding of young tigers

D.analyze the behavioral patterns of tigers

2.Studies have shown that ______.A.a tigress never attacks until attacked

B.the tigress is not as fierce as the tigers

C.a tiger usually fights another tiger to defend its own territory

D.the tiger is not an efficient hunter as is commonly described

3.According to the passage, a tiger”s territory _____.A.remains unchanged

B.is often defended by tigresses

C.expands as the tiger grows up

D.is the cause of most fights

4.Some people are afraid that Project Tiger _____.A.has been carried too far

B.has not received enough attention

C.has failed to achieve its goal

D.is not worth the money spent on it

5.The author seems _____.A.to be enthusiastic about Project Tiger

B.to have a matter-of-fact attitude towards Project Tiger

C.to have a hostile attitude towards Project Tiger

D.to be satisfied with Project Tiger

參考答案

1.[D] 根據(jù)文章第1段，老虎被捕殺是其數(shù)量劇減的根本原因，因此使老虎免于被殺是野生動物保護(hù)基金會的最終目的，故選D。

2.[B] 第3段第2句說，但研究表明老虎捕捉獵物的成功率僅為1/20，B與之相符。第2段說到老虎一般會避免領(lǐng)土之爭，C與之不符，故排除;A、D在原文中并未提及均可排除。

3.[A] 第2段第2句提到，研究表明，一頭雄老虎依年齡、體型及力量可以控制10至20公里的狩獵領(lǐng)地，隨著老虎的長大，其體型及力量都在增大，其占領(lǐng)的狩獵領(lǐng)地的面積自然也就增大，故A正確。

4.[C] 文章第4段首句說,許多人近來開始擔(dān)心老虎項目過于成功，C項是該句的同義替換，故為答案。

5.[B] 縱觀全文，作者對于老虎保護(hù)項目沒有加入個人的主觀色彩，他持的是一種客觀的態(tài)度，故選B。

第二篇：大學(xué)英語四級翻譯模擬試題及答案

大學(xué)英語四級翻譯模擬試題及答案

Test 1 1.The soldier_______________________________(被指控逃跑)when the enemy attacked.2.Had he worked harder, ____________________________________(他就會通過考試).3.In the U.S., 88% of smokers had started before they were 18, _____________________ ______________________(盡管他們知道販賣香煙是違法的)to anyone under that age.4.Ann never dreams of _________________________________(有機(jī)會把她送出國)very soon.5._______________________________(考慮到所有的情況), the planned trip will have to be called off.Test 2 1.Americans eat _____________________________(兩倍的蛋白質(zhì))they actually need every day.2.What he said just now ___________________________________(與正在討論的問題沒什么關(guān)系).3.Floods cause ___________________________________(上億美元的財產(chǎn)損失)annually.4.Many personnel manager say it is getting harder and harder to________________________ ______________________________（區(qū)分誠實的和不誠實的求職者）.5.We agreed to accept _______________________________________(任何一個他們認(rèn)為是最好的導(dǎo)游).Test 3 1._______________________________(直到天黑她才發(fā)現(xiàn))it was too late to go home.2.It is essential that _________________________________(這些申請表被送回)as early as possible.3.It is important that the hotel receptionist ______________________________________ _______________(確信客人們已經(jīng)正確的登記).4.In recent years ________________________________________________________(工作重點大多被放置在)developing the students’ productive skills.5.The president promised to keep all the board members informed of _________________ _________________________(協(xié)商進(jìn)行得怎樣了).Test 4 1.Eating too much fat can __________________________________(導(dǎo)致心臟病和高血壓).2.Not until the game had begun ___________________________________(他到達(dá)運(yùn)動場).3.Sometimes children have trouble ___________________________________(把現(xiàn)實和小說故事分開)and may believe that such things actually exist.1 4.The mother didn’t know ___________________________________(誰應(yīng)該因打破玻璃而受責(zé)備).5.The leader of the expedition___________________________________(鼓勵每個人都以他為榜樣).Test 5 1.Reading between the lines, I would say that the Government ______________________ _________________________(與其說允許不如說有更多的擔(dān)心).2.Their products are frequently _________________________________(價格高質(zhì)量次).3.To our relief, Geoffrey's illness proved _________________________________(沒有我們擔(dān)心的那樣嚴(yán)重).4.____________________________________________(她把所有的精力都放在孩子們身上)and she seems to have little time for anything else.5.The careless man received a ticket for speeding.He ____________________________(不必開車開得那么快).Test 6 1.If I had worked harder at school, I ______________________________________(可能正坐在舒適的辦公室里).2.The shop assistant was dismissed as _____________________________________(她被指控欺騙顧客).3.The police are trying to ________________________________________(查明那位女士的身份)killed in the traffic accident.4.Owing to ___________________________________________(航空公司之間的激烈競爭), travel expenses have been reduced considerably.5.Color and sex are not relevant _________________________________________(一個人是否適合這份工作).Test 7 1.But for the storm, the ship _________________________________________(可能會準(zhǔn)時到達(dá)目的地).2.We can accept your order on condition that __________________________________(提前支付).3.In India more than one hundred languages are spoken, _____________________________ _______________________________(其中只有14種被認(rèn)定是官方語言).4.It is too early to say whether IBM’s competitors will be able to _______________________ ___________________________(他們的產(chǎn)品適應(yīng)于新的軟件)at an affordable cost.5.When I go out in the evening ___________________________________(我寧愿騎自行車而不開車)if I can.Test 8 1.In order to ____________________________________(為人們提供便利), the department is planning to set up some mobile shops in the residential area.2.A study shows that students living in non-smoking dorms ___________________________ _____________(可能較少染上吸煙的習(xí)慣).3.His business was very successful, but it was ______________________________________ _____________(以犧牲他的家庭生活為代價的).4.Only__________________________________________(那些能夠承擔(dān)經(jīng)濟(jì)損失的人)should make high-risk investments.5.It is obvious that this new rule __________________________________________(絕無例外的適應(yīng)于任何人).Test 9 Companies _________________________________________________(正致力于尋求供求平衡), but it is no easy task.John cannot afford to go to university, __________________________(更不用說是出國).Dr.Smith __________________________________________(總是關(guān)心貧窮的和患病的人們), often providing them with free medical care.After working all day, he _____________________________________(太累而沒有心情)go to the party with us.An important factor______________________________________(決定你考試的表現(xiàn))is the state of your mind.Test 10 1._________________________________(通過體育鍛煉), we can always stay healthy.2.We wish to convey to you _______________________________(我們衷心的祝賀).3.In this way, I believe that all the people may be able to ___________________________（像我一樣享受乘坐公車的樂趣）.4.________________________________（我們確定搞兩個開放）：namely, to open up both externally and internally.5.A dog has won a German government award ________________（因協(xié)助警方勸阻一名婦女自殺）.Test 11 1.2.3.4.（這個計劃成功的關(guān)鍵）________________________________is good planning.I suggested he _____________________________（使自己適應(yīng)）his new conditions.I don’t mind you_______________(延期做出決定)the decision as long as it is not too late.Because of advances in the medical technology, heart surgery is not ______________________________(像以前那么危險).5.____________________(你說的我大部分同意),but I can not go all the way with you.Test 12 1.It is recommended that ____________________(工程不動工)until all preparations have been made.2.According to the scientific research , _____________(聽音樂能使我們放松).Is this really true? 3.__________________(無論從哪一方面考慮)，they ought to be given another chance.4.By practicing these, I have been able to _______________________________(在智育方面我一直能不斷進(jìn)步）.5.______________________（不用說）that he’s been there before.Test 13 1.2.3.4.5.They knew her very well.___________________________(他們看著她長大).______________________(而不是讓蔬菜爛掉),he sold them at half price._______________________(我們絕對不能)ignore the value of knowledge.________________________(隨著時間的流逝),.they forgot their bitter sufferings.According to a recent survey, four million people ____________________（死于與吸煙有關(guān)的疾?。〆ach year.Test 14 1.__________________（真想不到）that he had done a thing like that.2._________________（這棟房子需要現(xiàn)代化）：it has no bathroom or electricity.3.The ship ' s generator broke down and the pumps____________________（不得不用手工操作）instead of mechanically.4.If you won't agree to our plan,_____________________（他們也不會同意）.5.But for his help, I___________________(不可能這么早完成).Test 15 1.Only one week later, Mr.Smith came to realize ___________________________(不是我就是他錯了).2.If tap water was as dangerous as some people think, ____________________________(那我們中更多人將得病).3.______________________(這個陌生人占這位年輕姑娘的便宜)and cheated her out of five dollars.4.As is known to all, _________________(假冒偽劣商品)harm the interests of consumers.5.We must _______________(使自己適應(yīng))the demands of our times;otherwise we'll fall behind the other industrialized nations of the world.Test 16 1.2.3.4.________________________（沒有一項發(fā)明獲得如此多的表揚(yáng)和批評）than Internet.Premier Zhou ____________________________（一心想著人民的利益）.__________________________（飛機(jī)什么時候起飛）has not been announced.The price of beer______________________(從50美分到4美元不等)per liter during the summer season..5.His remarks left me ____________________________（想知道他的真實目的）.Test 17 1.2.3.4.5.She never dreams of ___________________(被派到國外).When the World War Two was over, Britain __________________(釋放了大部分的戰(zhàn)俘)._______________________(考慮到所有問題),the planned trip will have to be called off.______________________(事實既然如此),there are no grounds to justify your complaints.Faced with failure, some people can stand up to it, _____________(從失敗中汲取教訓(xùn))and try hard to fulfill what they are determined to do.Test 18 1.The number of the students in the city has ___________________(增加了五倍)in comparison with 2001.2.An increasing number of people are beginning to realize ______________（教育不能隨著畢業(yè)而結(jié)束）.3.___________________（她非常不情愿地）that she agreed to help.4.His idea is _______________________（應(yīng)該立即執(zhí)行計劃）

5.I prefer to communicate with my customers ________________________（通過寫電子郵件而不是打電話）

Test 19 1.If you had_____________________（聽從了我的勸告，你就不會陷入麻煩）2.This leaflet tells you _______________________(怎么在旅行期間防止生病).3.When I refused to move my car, he ______________________(勃然大怒)and threatened to call the police.4.The professor could hardly find sufficient grounds on which ______________________(來 支撐他的觀點).5.We ______________________(已投入所有的時間和精力)in this plan, and we don’t want it to fail.Test 20 1.2.3.4.Everyone has his inherent ability ,________________(只是很容易被習(xí)慣所掩蓋).________________________(他們沒有去游泳)，they went to play football that day.I replied to her that __________________________（我將會接受她的邀請）.______________________（隨著工商業(yè)的發(fā)展）,the number of trees in many big cities has dramatically reduced.5.After the terrorist attack, tourists __________________（被勸告暫時不要去該國旅游）.Test 21 1.Though you stay in the sea for weeks, you will not________________（失去聯(lián)系）the outside world.2.I have had great deal of trouble_________________________（跟得上班上的其他同學(xué)）.3.We should recognize that every company and every person is______________________(顧客和供應(yīng)者漫長鏈條的一部分).4.My brother was very ill, so _______________________(我只得把醫(yī)生請來)in the middle of the night.5.This book ________________________(條理不清),Some parts are even contradictory.Test 22 1.Why didn’t you tell me you could lend me the money? I__________________(本來不必從銀行借錢).2.The importance of traffic safety , ______________________(無論如何強(qiáng)調(diào)都不為過).3.There is no doubt that _________________________(需求的增長導(dǎo)致了價格的上漲).4.She was angry with her husband ,so _____________（她不理不睬）when he spoke to her..5.Travel can widen our knowledge, ________________（擴(kuò)大我們的眼界）,and make one open-minded as well.Test 23 1.（他把自己奉獻(xiàn)于社區(qū)工作）___________________ and is passionate about what he is doing.2.The fifth generation computers, with artificial intelligence,__________________（正在研制）and perfected now.3.Although punctual himself, the professor was quite used______________（習(xí)慣了學(xué)生遲到）his lecture.4.I’d rather________________(你別發(fā)表任何意見)on the issue for the time being.5.Don’t you know it’s the first time _____________________(他參加這種會議).Test 24 1.Unlike photocopies of books, the digital copies are _____________________(幾乎和原件質(zhì)量一模一樣).2.We are a competitive company looking for creative people willing to work __________(盡其所能).3.In my opinion , ____________________________(打電動玩具既浪費(fèi)時間也有害健康).4.He cannot win a good reputation，_________________________(因為他多嘴多舌).5.How could we get news in our own society or abroad ______________（沒有報紙的話）? Test 25 1.Cars are responsible for most of the smog in cities, _______________（這已經(jīng)對環(huán)境造成了嚴(yán)重的污染）.2.Man should not exploit the natural resources _______________（以犧牲其他物種為代價）.3.How close parents are to their children______________________（有很強(qiáng)的影響）the character of the children.4.In the Chinese household, grandparents and other relatives__________________（起著不可缺少的作用）in raising children.5.He always dreams of _________________(有個機(jī)會)for him to bring into full play his potential.Test 26 1.You should _______________(留心任何一點變化)in the patient while the doctor is away.2.The snow ______________________(已持續(xù)下了幾個小時)and the ground is completely covered.3.I have no objection_______________________(再聽聽你的故事).4.There is no doubt that __________________________(近視是一個很嚴(yán)重的問題)among the youth of our country.5.We have reasons to believe that, _______________(一個更加光明美好的未來等著我們).Test 27 1.The latest census shows that China’s population ______________（已超過10億）2.Modernization will be entirely possible in the first half of the 21st century, as long as we ________________（堅持認(rèn)為）that economic development is the center of all our work.3.When Sandy recovered from cancer, her doctor ___________________________（把此歸因于她對未來的信念）.4.The room is in a terrible mess;it _____________________（肯定沒打掃過）

5.Mark often___________________（試圖逃脫罰款）whenever he breaks traffic regulations.Test 28 1.2.3.4.5.We had to start at exactly the same time,___________________(所以我們必須核準(zhǔn)手表)._________________________(他是否是工作的合適人選)is still a controversial issue.Fertilizer are used primary to enrich the soil and _______________________(提高產(chǎn)量).Sorry I didn’t realize ______________________(這是個如此敏感的問題).According to my personal experience , ___________________(微笑已帶給我許多好處).Test 29 1.There are plenty of opportunities for everyone in our society，______________(但是只有那些做好充分準(zhǔn)備并且高度稱職的人)can make use of them to achieve purpose.2.We have had ten recorders ,but we still need ________________（需要這么多）as again.3.He was convinced on the basis of _______________________（當(dāng)時已出現(xiàn)的情況）that there would be a long and difficult struggle.4.At the end of his speech, the school master encouraged the children to work hard ______________________（不要讓父母失望）.5.With tears on her face, the lady ____________________________（看著他受傷的兒子被送進(jìn)手術(shù)室）.Test 30 1.When I __________________（發(fā)現(xiàn)他騙我）I stopped buying thins there and started dealing with another shop.2.He has just arrived, but he talks____________________(似乎什么都知道了).3.In previous times, _____________________(當(dāng)鮮肉供應(yīng)不足時), pigeons were kept by many households as a source of food.4.American football and baseball are becoming known to the British public through ______________________(電視傳輸)from the United States.5.If this can’t be settled reasonably ,it may be necessary to _________________(訴諸武力).參考答案： Test 1

1.was accused of running away

2.he would have got through the exams 3.despite the fact that it is illegal to sell cigarettes 4.there being a chance for her to be sent abroad 5.All things considered

3.find out the identity of the woman 4.fierce competition among the airlines 5.whether a person is suitable for the job

Test 7

1.would have reached its destination on

time

2.payment is made in advance

3.of which only fourteen are recognized as

official

4.adapt their products to the new hardware 5.I use the bike rather than the car Test 2 1.twice as much protein as 2.had little to do with the question under discussion 3.billions of dollars worth of property damage 4.distinguish honest applicant and dishonest ones 5.whoever they thought was the best tourist guide

Test 8

1.make things convenient for the people 2.are less likely to pick up the habit of

smoking

3.at the expense of his family life

4.those who can afford to lose their money 5.is applicable to everyone without

exception Test 3 1.It was not until dark that she realized 2.these application forms be sent back 3.make sure that guests are registered correctly 4.much more emphasis has been put on 5.how the negotiations were going on

Test 9

1.are struggling to find the right balance

between supply and demand 2.not to speak of going abroad

3.was always concerned about the poor and

the sick

4.was so tired that he was in no mood to 5.in determining how well you perform in

an examination Test 4 1.contribute to heart disease and cause high blood pressure 2.did he arrive at the sports ground 3.separating fact from fiction 4.who to blame for the broken glass 5.inspired everyone to follow his example Test 5 1.are more worried than they will admit 2.overpriced and inferior in quality 3.not to be as serious as we had feared 4.All her energies are focused upon her children 5.shouldn’t have driven so fast

Test 10

1.2.3.4.By taking exercises

our hearty congratulations enjoy the bus ride like me

We have decided on an open policy in two respects

5.for helping police persuade a woman not

to commit suicide Test 6 1.would be sitting in a comfortable office now 2.she was accused of cheating customers

Test 11

1.The key to the success of this project 2.should adapt himself to 3.delaying making 4.not as dangerous as it formerly was 5.Much of what you say I agree with

5.wondering about his real purpose

Test 17

1.2.3.4.5.being sent abroad

sets free most of war prisoners All things considered Such being the case draw useful lessons from it Test 12 1.the project not be started

2.listening to music enables us to feel relaxed 3.Taking everything into consideration 4.make constant progress in intellectual education 5.It’s needless to say

Test 18

1.increased 6 times

2.that education is not complete with

graduation

3.It was very reluctantly

4.that the plan should be carried out

immediately

5.via E-mail instead of telephone Test 13 1.They had seen her grow up from childhood

2.Rather than allow the vegetable to go bad

3.On no account can we 4.With the passage of time 5.die of diseases linked to smoking

Test 19

1.followed my advice, you would not be in

trouble now.2.how to avoid getting ill while traveling 3.flew into a rage 4.to base his arguments

5.have invested all our time and effort Test 14 1.2.3.4.5.It was unexpected When the plane is to take off had to be operated manually neither will they would not have finished so early

Test 20

1.2.3.4.which is easily concealed by habits Instead of going swimming I would accept her invitation

With industries and business developing quickly

5.were advised not to travel to that country

at the moment Test 15 1.realize either I or he was wrong

2.a lot more of us would be getting sick 3.The stranger took advantage of the young girl

4.fake and inferior commodities 5.adapt ourselves to

Test 21

1.lose contact with

2.keeping up with the rest of the class.3.part of a long chain of customers and

suppliers

4.I had to call the doctor

5.does not have an integrated structure Test 16 1.No invention has received more praise and abuse 2.has always had the interests of the people at heart 3.When the plane is to take off 4.ranges/varies from 50 cents to $4

Test 22 1.needn’t have borrowed it from the bank 2.can't be overemphasized / can't be emphasized too much 3.the increase in demand resulted in /caused the rise in prices 4.she ignored him 5.broaden our horizon

the idea

3.attributed it to her firm belief in the

future

4.can't have been cleaned

5.attempts to escape being fined

Test 28

1.so we had our watches checked

2.Whether he is the right person for the

job

3.to increase yield

4.it was such a sensitive issue 5.smile has done me a lot of good Test 23 1.2.3.4.5.he devoted himself to the community are being developed to students’ being late for

you didn’t make any comment

he has attended this kind of meeting

Test 29

1.but only those who are prepared

adequately and qualified highly 2.as many

3.what had appeared by then 4.and not to let their parents down

5.watched her injured son sent into the

operation room.Test 24 1.are virtually identical in quality to the original

2.to the best of their ability

3.playing video games not only takes much time but also does harm to health 4.because he has a loose tongue 5.without newspaper

Test 30

1.caught /found him cheating me 2.as if he knows about that

3.when fresh meat was in short supply 4.through televised transmissions 5.resort to force Test 25 1.which has seriously polluted the environment 2.at the cost of sacrificing/loss of other species_ 3.has a strong influence on/effect on 4.play indispensable roles 5.there being a chance

Test 26 1.2.3.4.5.keep an eye on the slightest changes has been steadily falling for hours to hearing your story again near-sightedness is a serious problem we would have a better and brighter future Test 27 1.has exceeded one billion 2.hold an idea/ insist on the idea/ stick to

第三篇：英語四級作文模擬

[1]

議論文

Along with the advance of the society more and more controversial issues have been brought to our attention, one of which is that....(隨著社會的不斷發(fā)展，出現(xiàn)了越來越多的問題，其中之一便是____________。)As to whether it is worthwhile Xthere is a long-running debate.(關(guān)于是否值得X的問題，一直以來爭論不休)..Just as the saying goes: “so many people so many minds”.It is quite understandable that views on this issue vary from person to person.(俗話說，“不同的人對此有不同的看法是可以理解的”。)Those who criticize X argue that X They believe that X But people who favor X on the other hand argue that.X1.To begin /start with

2.furthermore/besides/in addition3.last but not least.(批判X的人認(rèn)為X。他們相信X，不過，另一方面，贊同X的人則認(rèn)為X。)After a thorough consideration for my part I am in favor of the latter view that X(經(jīng)過深思熟慮，我較支持后一種看法，亦即X。)

[2]

說明文

Along with the advance of the society more and more controversial issues have been brought to our attention one of which is that X(隨著社會的不斷發(fā)展，出現(xiàn)了越來越多的問題，其中之一便是X。)Why have there been so many X maybe the reasons can be listed as follows1.To begin /start with2.furthermore/besides/in addition3.last but not least.(為什么有這么多X，理由如下)Obviously it is high time that we took some measures to solve the problem For one thing….For another(很明顯，我們現(xiàn)在必須采取一些措施,一方面…..另一方面)I think all the measures above can make present situation better.Let us all start to do so by ourselves.(我認(rèn)為上述措施能使現(xiàn)狀變好。讓我們都從自身做起！)

[3]

圖表作文

As is shown by the percentage in the picture X has been on rise/ decrease, X dramatically decreasing from X in X to X in X.From the sharp decline in the chart, it goes without saying that X.There are at least two good reasons accounting for X.In one hand, X.In the other hand, X is due to the fact that X.In addition, X is responsible for X.Maybe there are some other reasons to show X.But itis generally believed that the above mentioned reasons are commonly convincing.As far as I am concerned, I hold the point of view that X.I am sure my opinion is both sound and well-grounded.[4]

話題作文

Nowadays, there are more and more X in X.It is estimated that X.Why have there been so many X ? Maybe the reasons can be listed as follows.The first one is X.Besides, X.The third one is X.To sum up, the main cause of it is due to X.It is high time that something were

done upon itFor onething X.For another thing, X.All these measures will certainly reduce the number of X……

[5]

對比觀點作文

X is becoming more and more popular recently.There are two sides of opinions of it.Some people say X is their favorite.They hold their view for the reason of X.What is more, XMore over, _X.While others think that _X is a better choice in the following three reasons.Firstly,_X.Secondly,_X_.Thirdly,_X_.From my point of view, I think _X_.The reason is that _X_.As a matter of fact, there are some other reasons to explain my choice.For me, the former is surely a wise choice.As to whether it is a blessing or a curse however people take different attitudes.然而，對于此類問題，人們持不同的看法。(Hold different attitudes 持不同的看;Come up with different attitudes 有不同的看法As society develops people are attaching much importance to....隨著社會的發(fā)展，人們開始關(guān)注...........[6]附：萬能模板范文（必看！）下面模板的中文大意是：在某種場合，發(fā)生某種現(xiàn)象，并提供一些相關(guān)數(shù)據(jù)，然后列出這種現(xiàn)象的三個原因，并將三個原因總結(jié)為一個最主要原因，最后提出避免這種現(xiàn)象的兩個辦法?？偟膩碚f，利用這個模板寫英語作文，是相當(dāng)容易的，您只要將適當(dāng)?shù)膬?nèi)容，填寫到對應(yīng)的方括號中，一篇通順的英語作文即可完成。下面就是這個模板。

Nowadays, there are more and more [某種現(xiàn)象] in [某種場合].It is estimated that [相關(guān)數(shù)據(jù)].Why have there been so many [某種現(xiàn)象]? Maybe the reasons can be listed as follows.The first one is [原因一].Besides, [原因二].The third one is [原因三].To sum up, the main cause of [某種現(xiàn)象is due to[最主要原因].It is high time that something were done upon it.For one thing,[解決辦法一].On the other hand, [解決辦法二].All these measures will certainly reduce the number of [某種現(xiàn)象]..[7]社會問題（現(xiàn)象）式

A．一個社會問題或者現(xiàn)象。

B.產(chǎn)生的原因

C．對社會和我們生活的影響

D． 如何杜絕。（如果是問題的話）

E前景的預(yù)測。

Nowadays, there exists an increasingly serious social/economic/environmental problem.(X has increasingly become a common concern of the public).According to a survey, 調(diào)查內(nèi)容說明這種現(xiàn)象的情況（或者是一個例子）。There are a couple of reasons booming this problem/phenomenon.下面參照辯論式議論文的寫法。

X has caused substantial impact on the society and our daily life, which has been articulated

（表達(dá)）in the following aspects.參照辯論式議論文的寫法。A dozen of measures are supposed to take to prevent X from bringing us more harm.參照辯論式,論文的寫法。Based on the above discussions, I can easily forecast that more and more people will …….[8]圖表式作文

It is obvious in the graph/table that the rate/number/amount of Y has undergone dramaticchanges.It has gone up/grown/fallen/dropped considerably in recent years(as X varies).At the point of(接近)X1, Y reaches its peak value of …(多少).What is the reason for this change? Mainly there are …(多少)reasons behind the situation reflected in the graphic/table.First of all, …(第一個原因).More importantly, …(第二個原因).Most important of all, …(第三個原因).From the above discussions, we have enough reason to predict what will happen in the near future.The trend described in the graph/table will continue for quite a long time(if necessary measures are not taken括號里的使用于那些不太好的變化趨勢)..[9]結(jié)尾句型

英語議論文多以簡要總結(jié)全文或?qū)λ懻摰膯栴}提出解決辦法來結(jié)尾?？偨Y(jié)全文時除常用到 in one /a word generally speaking等外，沒有固定模式。提出解決辦法時卻常使用下一句型。Vtake measures to do sth．例如：

1.We should take measures to control pollution in order to save the world．

2．We'd better take effective measures to prevent students from cheating on exams．

3．The government decided to take strong measures against drug abuse．

4．Urgent measures should be taken to prevent terrorists from carrying out further attacks

預(yù)祝君成功

第四篇：2010年12月大學(xué)英語四級考試模擬試題及答案

2010年12月大學(xué)英語四級考試模擬試題及答案

As a physician who travels quite a lot, I spend a lot of time on planes listening for that dreaded ―Is there a doctor on board?‖ announcement.I’ve been __1__ only once—for a woman who had merely fainted.But the __2__ made me quite curious about how __3__ this kind of thing happens.I wondered what I would do if __4__ with a real midair medical emergency-without access __5__ a hospital staff and the usual emergency equipment.So __6__ the New England Journal of Medicine last week __7__ a study about in-flight medical events,I read it __8__ interest.The study estimated that there are a(n)__9__ of 30 in-flight medical emergencies on U.S.flights every day.Most of them are not __10__;fainting and dizziness are the most frequent complaints.__11__ 13% of them –roughly four a day—are serious enough to __12__ a pilot to change course.The most common of the serious emergencies __13__ heart trouble, strokes, and difficulty breathing.Let’s face it: plane rides are __14__.For starters, cabin pressures at high altitudes are set at roughly __15__ they would be if you lived at 5,000 to 8,000 feet above sea level.Most people can tolerate these pressures pretty __86__, but passengers with heart disease __17__ experience chest pains as result of the reduced amount of oxygen flowing through their blood.__18__ common in-flight problem is deep venous thrombosis—the so-called economy class syndrome(綜合癥).__19__ happens, don’t panic.Things are getting better on the in-flight-emergency front.Thanks to more recent legislation, flights with at __20__ one attendant are starting to install emergency medical kits to treat heart attacks.1.A)calledB)addressedC)informedD)surveyed

2.A)AccidentB)conditionC)incidentD)disaster

3.A)soonB)longC)manyD)often

4.A)confrontedB)treatedC)identifiedD)provided

5.A)forB)toC)byD)through

6.A)beforeB)sinceC)whenD)while

7.A)collectedB)conductedC)discoveredD)published

8.A)byB)ofC)withD)in

9.A)amountB)averageC)sumD)number

10.A)significantB)heavyC)commonD)serious

11.A)ForB)OnC)ButD)So

12.A)requireB)inspireC)engageD)command

13.A)includeB)confineC)implyD)contain

14.A)enjoyableB)stimulatingC)tediousD)stressful

15.A)whoB)whatC)whichD)that

16.A)harshlyB)reluctantlyC)easilyD)casually

17.A)ought to B)may C)used to D)need 18.A)Any B)One C)Other D)Another 19.A)Whatever B)Whichever C)Whenever D)Wherever 20.A)most B)worst C)least D)best 翻譯作業(yè): 1.Frankly speaking, I’d rather you ________________(不采取任何措施)about it for the time being.2.In the Chinese household, grandparents and other relatives_____________(起著不可缺少的作用)in raising children.3.John seems a nice person, ___________________(即使這樣), I don’t trust him.4.The fifth generation computers, with artificial intelligence,_____________(正在研制)and perfected now.5.What a lovely party!It’s worth_________________(牢記一生).1.A 2.A 3.D 4.A 5.B

6.C 7.D 8.C 9.B 10.D

11.C 12.D 13.A 14.D 15.A

16.C 17.C 18.B 19.C 20.C

1,語境題.本題的解答有賴于對上下文的理解.文章開頭的第一句是主題句,意思是作為一個到過很多地方的醫(yī)生,我在飛機(jī)上花費(fèi)了很多時間,聽到了那樣的可怕的事情 “飛機(jī)上有醫(yī)生嗎?”.而第二句是講自己曾經(jīng)經(jīng)歷過一次這樣的事情.作者作為醫(yī)生,是被叫到去救人的.所以考察四個選項,call是做合適的.2,語境題.分析上下文可知,該題所填入的詞是指上一句中我經(jīng)歷的那件事,考察四個選項,可知應(yīng)該選accident,其意思為事故,意外的事情.本題有可能誤選condition,這是由于受到中文表達(dá)的影響,只要分析上下文的語態(tài),就可以排除condition.3,語境題.本題首先應(yīng)該明確四個選項詞匯各表示什么.how soon指在多長時間之后,how long指多長的時段,how many值數(shù)量的多少,how often指事情發(fā)生的頻率.在分析本句話how __3__ this kind of thing happens.由this kind of thing可以首先排除how many,再根據(jù)中文表達(dá)習(xí)慣,可以確定應(yīng)該選擇how often,意思為這樣的事情多長時間會發(fā)生一次.4,詞匯搭配題.本題所填入的詞匯須滿足兩個條件,首先可以和介詞with搭配,其次符合上下文的意思.由此可以確定應(yīng)該選擇confront.confront with的意思為使面臨, 使面對,本句意思為當(dāng)遇到這樣的半空中的醫(yī)療事故.5,詞匯搭配題.本題考查access與介詞構(gòu)成短語的意思的辨析.由此可以確定正確答案為access to,意思為接近;通向…的入口.本句話的意思為在沒有醫(yī)護(hù)人員和通常的急救設(shè)備的情況下.6,語境題.對本題所在的句子完整分析后,前半句話在句中作狀語,并且是做時間狀語,所以應(yīng)該選擇when.注意在引導(dǎo)時間狀語從句時when和while的區(qū)別.when，while都有―當(dāng)……時候‖的意思.when既可表示某一點時間,也可以表示某一段時間.在when引導(dǎo)的時間狀語從句中,其謂語動詞可以是延續(xù)性的,也可以是非延續(xù)性的,可與主句中的謂語動詞同時發(fā)生,也可在其后發(fā)生.while只能表示某一段時間,不能表示某一點時間.在while引導(dǎo)的時間狀語從句中,其謂語動詞只能是延續(xù)性的,而且也只能與主句中的謂語動詞同時發(fā)生或存在.另外,when和while的區(qū)別還在于：while引導(dǎo)的時間狀語從句多用進(jìn)行時態(tài),而when引導(dǎo)的時間狀語從句多用一般時態(tài).7,詞匯搭配題.分析本句話,the New England Journal of Medicine last week __7__ a study about in flight medical events.其主語為the New England Journal of Medicine,賓語為a study,由此可以確定應(yīng)該選擇含有發(fā)布意思的publish.8,詞匯搭配題.本題考查固定搭配with interest,其意思為有興趣地,帶利息,通過某種關(guān)系.9,語境題.本題的解答有賴于對本句話理解,注意到本句中的estimate和every day,并且考察四個選項后,可知應(yīng)該選擇average,即平均每天有三十個空中醫(yī)療事件發(fā)生.10,語境題.本題乍一看并不知道所填入的形容詞到底是什么,但當(dāng)看到下一句后就可以確定答案.fainting and dizziness are the most frequent complaints,其意思為昏厥和頭昏是最經(jīng)常發(fā)生的疾病.由此可知這些醫(yī)療時間都是不太嚴(yán)重的,由此可以確定第十題應(yīng)該選serious.11,語境題.本題主要考察兩個句子之間的邏輯關(guān)系,需要綜合考慮上下文.上句中說他們中的大部分都不嚴(yán)重,下一句又說他們中的13%嚴(yán)重到要求飛行員改變航線.由此可以確定兩句話之間是轉(zhuǎn)折的關(guān)系,應(yīng)該選擇but.12,詞匯搭配題.本題所填入的詞匯需要滿足連個條件,首先可以構(gòu)成*(動詞)sb.to do sth.,其次還要符合上下埃文的意思.由此首先可以排除B和C兩個選項.require比command的語氣要弱,require只是要求,而command含有命令的意思,對于如此緊急的時間,應(yīng)該選用command.13,語境題.分析本句話The most common of the serious emergencies __13__ heart trouble, strokes, and difficulty breathing.前面總述the serious emergencies,后面是分述幾種疾病,由此可以確定應(yīng)該選擇include,其意思為含有,包括.14,語境題.本題乍一看并不知道所填入的形容詞到底是什么,但當(dāng)看到下一句后就可以確定答案.下文中講如果你在高于海平面5000到8000英尺的地方機(jī)艙內(nèi)的壓力就會粗暴的襲擊他們自己.由此可以判斷出前面所填入的形容詞是stressful,意思為有壓力的,急迫的.15,語境題.本題考查定語從句的關(guān)系代詞,分析可知從句的先行詞為they,由此可知應(yīng)該選擇who.16,語境題.本題的解答需要考查下一句話.由下句話開頭的but可知,前后兩個分句的意思是相反的.后面將由心臟病的乘客會由于其血液中的含氧量的降低而發(fā)病,說明這些心臟病人很難忍受這種壓力.由此可以推斷出正常人可以很輕松的應(yīng)對這種壓力,由此可知正確答案為easily.17,詞匯搭配題.分析可知,本句話中的主語passengers with heart disease __17__ experience chest pains.其中心語為passengers,其后為其定語,由experience并考察四個選項,確定應(yīng)該選擇used to,意思為過去習(xí)慣于…,過去經(jīng)常….18,詞匯搭配題.分析本句話__18__ common in-flight problem is deep venous thrombosis.注意到句中的problem和is,考察四個選項,首先可以排除any,由于前面沒有one,所以可以排除other和another.所以正確答案為one.19,語境題.前面句子講在飛行中的一個常見問題是所謂的經(jīng)濟(jì)艙綜合癥,再分析本句話__19__ happens, don’t panic....發(fā)生,都不要恐慌.句中的__19__ happens為讓步狀語.由于此處為特指經(jīng)濟(jì)艙綜合癥所以可以排除whatever,所以可以確定正確答案為whenever.20,語境題.分析本句話flights with at __20__ one attendant are starting to install emergency medical kits to treat heart attacks.注意到句中的one attendant,由此可以確定應(yīng)該選擇at least,表示至少.1,didn’t do anything 2,play indispensable roles 3,Even so 4,are being developed 5,remembering all my life

第五篇：廣告策劃模擬練習(xí)題及答案

IPTC：本套模擬練習(xí)題僅作為考試復(fù)習(xí)的參考。

廣告策劃師認(rèn)證模擬練習(xí)題

（一）一、單選題

1.廣告的生命力在于（真實），它是一切廣告活動必須遵循的首要原則

A、系統(tǒng) B、真實 C、感人 D、靈活

2． 在Photoshop中，色彩深度是指在一個圖像中（顏色）的數(shù)量？

A、顏色 B、亮度 C、明度 D、飽和度

3．問卷調(diào)查是廣告效果測定能否取得預(yù)期結(jié)果的重要環(huán)節(jié)，問卷中的問題提出要注意（盡可能具體）A、多用開放式提問 B、先難后易 C、盡可能具體 D、越多越好

4．（廣告策劃書）是廣告策劃的產(chǎn)物，它是廣告策劃的大綱。A、廣告文稿 B、廣告策劃書 C、廣告創(chuàng)意方案 D、廣告目標(biāo)

5． POP中文譯為購買廣告或店面廣告,最早源于（美國超級市場）

A、法國超級市場 B、中國超級市場 C、美國超級市場

D、西班牙超級市場

6．在Photoshop中，按?。⊿hift）個鍵，可使參考線與標(biāo)尺相對應(yīng)？

A、Ctrl； B、Alt； C、Shift； D、Tab 7．在Photoshop中，在下列選項中，執(zhí)行濾鏡中“拼貼”效果，位移的顏色可用什么色填充(背景色)A、七彩色； B、背景色； C、灰色； D、透明色 8．創(chuàng)意來源于(生活)A、生活 B、溝通 C、思想 D、交流

9．在Photoshop中，當(dāng)你要對文字圖層執(zhí)行濾鏡效果時，首先應(yīng)當(dāng)做什么？(對文字圖層進(jìn)行柵格化)A、對文字圖層進(jìn)行柵格化；

B、直接在濾鏡菜單下選擇一個濾鏡命令；

IPTC－版本所有

Page 1 of 5 IPTC：本套模擬練習(xí)題僅作為考試復(fù)習(xí)的參考。

C、確認(rèn)文字圖層和其它圖層沒有鏈接；

D、使得這些文字變成選擇狀態(tài)，然后在濾鏡菜單下選擇一個濾鏡命令 10．廣告創(chuàng)意的基礎(chǔ)是（有關(guān)產(chǎn)品、市場、消費(fèi)者多種實際情況的知識）

A、有關(guān)產(chǎn)品、市場、消費(fèi)者多種實際情況的知識 B、有了錢，才能創(chuàng)意 C、上級制定目標(biāo)，下級來完成 D、一切為了社會的進(jìn)步和發(fā)展

二、多選題

1． 在Photoshop中，在畫筆工具選項中可以設(shè)定的內(nèi)容是()A、噴槍； B、透明度；

C、容差 D、流量；

2．從效果統(tǒng)計上，可以把廣告目標(biāo)分為：（）

A、暴露 B、態(tài)度 C、營業(yè)額

D、行動目標(biāo)

3．在Photoshop中，以下關(guān)于調(diào)整圖層的描述正確的是?（）。A、可通過創(chuàng)建“曲線”調(diào)整圖層或者通過“圖像>調(diào)整>曲線”菜單命令對圖像進(jìn)行色彩調(diào)整，兩種方法都對圖像本身沒有影響，而且方便修改；

B、調(diào)整圖層可以在圖層調(diào)板中更改透明度； C、調(diào)整圖層可以在圖層調(diào)板中更改圖層混合模式； D、調(diào)整圖層可以在圖層調(diào)板中添加圖層蒙版 4．創(chuàng)意廣告在著重與品牌產(chǎn)品功能和特點的前提下，還要突出（）

A、真實化

B、時尚化 C、風(fēng)格化 D、個性化

5．廣告版面的空間分割主要依靠形式為（）

A、圖形 B、色彩

C、版式 D、文字

6．在Photoshop中，填充圖層包含下列哪些類型?()A、純色填充圖層； B、漸變填充圖層； C、圖案填充圖層；

D、快照填充圖層

7．在Photoshop中，下面關(guān)于圖層的描述哪些是正確的？（）

A、任何一個圖像圖層都可以轉(zhuǎn)換為背景層； B、圖層透明的部分是有像素的；

C、圖層透明的部分是沒有像素的； D、背景層可以轉(zhuǎn)化為普通的圖像圖層 IPTC－版本所有

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8．企業(yè)需要怎樣的影視廣告？（）

A、聲、像、色兼?zhèn)?B、聽、視、讀并舉 C、吸引消費(fèi)者 D、提高銷售業(yè)績 9．在Photoshop中，下列有關(guān)色彩模式描述正確的是?（）

A、圖像的色彩模式將影響圖像的通道數(shù)量； B、圖像的色彩模式可以確定圖像中能夠顯示的顏色數(shù)量； C、圖像的色彩模式將影響圖像的文件大小； D、圖像的色彩模式是不可以改變的

10．在Photoshop中，下面有關(guān)圖層面版中的“不透明度”調(diào)節(jié)與“填充”調(diào)節(jié)的之間的描述正確的是：（）

A、不透明度調(diào)節(jié)將使整個圖層中的所有像素作用； B、填充調(diào)節(jié)只對圖層中填充像素起作用，如樣式的投影效果等不起作用； C、不透明度調(diào)節(jié)不會影響到圖層樣式效果，如樣式的投影效果等；

D、填充調(diào)節(jié)不一定會影響到圖層樣式效果，如樣式的圖案疊加效果等

三、判斷題

1.CIS是指企業(yè)統(tǒng)一形象識別系統(tǒng)（A）A.對 B.錯

2．標(biāo)志主要是為了供人觀賞，而不是為了實用。（B）A． 對

B． 錯 3．廣告創(chuàng)意中個性策略就是樹立企業(yè)品牌個性。（A）

A． 對 B． 錯

4．廣告是一種傳播信息的說服藝術(shù)。（A）

A． 對 B． 錯

5．廣告終究是為銷售服務(wù)的。（A）

A． 對 B． 錯

6．一件廣告的成功與否，首先要看這一廣告的宣傳力度大不大。（B）A． 對

B． 錯 7． Photoshop主要基于桌面出版和基于Web兩個領(lǐng)域的應(yīng)用。（A）

A． 對 B． 錯

8．在Photoshop中，“修補(bǔ)”工具是用選擇區(qū)的方式進(jìn)行修復(fù)，“修復(fù)畫筆”工具是要先定義源點也才可以復(fù)制。（A）

A． 對 B． 錯

9．在Photoshop中，文字的“偽斜體”不可使用彎曲文本。（B）A． 對

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B． 錯 10．在Photoshop中，蒙版與選取范圍兩者之間可以互相轉(zhuǎn)換。（A）

A． 對 B． 錯

四、簡答題

1.為什么IBM、P&G、可口可樂公司、百事可樂公司、微軟公司等都沒有設(shè)立自己的廣告公司，而把廣告業(yè)務(wù)交給企業(yè)之外的廣告公司來做？

參考答案：IBM、P&G、可口可樂公司、百事可樂公司、微軟公司等都沒有設(shè)立自己的廣告公司，而把廣告業(yè)務(wù)交給企業(yè)之外的廣告公司來做，是因為國際性大企業(yè)非常講究行業(yè)分工和專業(yè)分工，認(rèn)為專業(yè)業(yè)務(wù)必須交給專業(yè)性公司完成，才會產(chǎn)生高效率。

2.簡述廣告策劃的意義

參考答案：廣告策劃，又稱廣告企劃，是在市場調(diào)查研究基礎(chǔ)上，對廣告整體活動或某一方面活動的預(yù)先設(shè)想和策劃。廣告策劃書把在廣告活動中所要采取的一切部署都列出來，指示相關(guān)人員在特定時間予以執(zhí)行，它是廣告活動的正式行動文件。

廣告策劃在整個廣告活動中處于指導(dǎo)地位，貫穿于廣告活動的各個階段，涉及廣告活

動的各個方面。廣告策劃使廣告調(diào)查、目標(biāo)確定、對象確定、媒介確定、廣告創(chuàng)作、廣告發(fā)布、廣告效果測定等項工作如何開展，運(yùn)用什么策略，怎樣達(dá)到預(yù)定的目標(biāo)等有了系統(tǒng)全面的規(guī)劃，不致陷于盲目行動。

廣告策劃是整個廣告運(yùn)動的核心和靈魂，對廣告運(yùn)動具有指導(dǎo)性和決定性的作用。要想開展任何成功的廣告運(yùn)動，都需要預(yù)先精心策劃，盡量大可能使廣告能“準(zhǔn)確、獨(dú)特、及時、有效、經(jīng)濟(jì)”地傳播信息，以刺激需求，引導(dǎo)消費(fèi)，促進(jìn)銷售，開拓市場。

3.廣告文案與廣告定位、廣告創(chuàng)意有哪些關(guān)系？

參考答案：廣告文案以廣告定位、廣告創(chuàng)意為基礎(chǔ)，廣告定位、廣告創(chuàng)意要以廣告文案形式表現(xiàn)出來。優(yōu)秀廣告文案能夠?qū)V告創(chuàng)意畫龍點睛或錦上添花。4.廣告文案寫作人員在廣告公司中居于什么樣的地位？為什么眾多廣告大師都自詡為廣告文案人員？ 參考答案：廣告文案人員在廣告公司中占居核心地位。優(yōu)秀的廣告文案能夠提升廣告公司的業(yè)界水準(zhǔn)和層次，屬于高水平的廣告執(zhí)行和表現(xiàn)。因此，眾多廣告大師都以文案寫作而見長，故此，他們成功之后也一直自詡為廣告文案人員。

5.廣告創(chuàng)意在廣告活動中的地位。

答案：廣告創(chuàng)意是廣告主題的具體表現(xiàn)，也是廣告表現(xiàn)的基礎(chǔ)。優(yōu)秀的廣告作品都離不開廣告創(chuàng)意。

6.廣告創(chuàng)意與廣告定位有什么關(guān)系？

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答案：廣告創(chuàng)意必須圍繞廣告定位展開工作才有價值；而廣告定位只有通過廣告作品的創(chuàng)意才能夠生動形象地表現(xiàn)出其精髓。

五、案例分析

案例 銷售梳子給和尚

某公司招聘業(yè)務(wù)經(jīng)理，初試過后剩下三人。主考官出了一個銷售梳子給和尚的題目，要求他們到附近的一座廟里去推銷梳子。第一個人垂頭喪氣地告訴主考官：“和尚沒有頭發(fā)，他們不要梳子?！?第二個人高興地告訴主考官：“我銷售了十把梳子給和尚，用來給香客敬神時梳理頭發(fā)。”

第三個人平靜地告訴主考官：“我銷售了3000把梳子給和尚?！敝骺脊俜浅ｓ@訝忙問他是怎么推銷的。這個人說：“我動員和尚為了增加收入，把梳子作為功德梳，用來在香客捐款后贈送的禮品?！?/p>

思考題：

1）如果你是主考官，你會錄取那個人第三個人？為什么？

因為第三個人吧方丈和方丈所在的寺院以及寺院的香客的共同需要有機(jī)組合在一起，創(chuàng)造了新產(chǎn)品“功德梳”，這把功德梳是融物質(zhì)需要和精神需要為一體，集文化和藝術(shù)為一起。因此，功德梳已不是普通的梳子了，而是集實用、文化、藝術(shù)和精神需要于一體的復(fù)雜的高級梳子，所以不僅能賣很多，而且能買個好價錢。故此要想賺錢，首先要使對方賺錢，然后自己才能有錢賺。功德梳首先滿足了寺院香客的精神需要，其次滿足了寺院的利益的需要，第三滿足了方丈的求名的需要，三方的需要都得到了滿足，經(jīng)營者自然也就有大錢可賺了

2）請你以一種自己熟知的商品為例，分析這種商品是如何進(jìn)入市場，還可以以何種方式再進(jìn)入并被廣大消費(fèi)者所接受的？

六、論述題（27）

1、寶潔公司是目前世界上最大的廣告主之一，他們在實施市場細(xì)分化策略方面有很多寶貴經(jīng)驗，其中一條就是：同一產(chǎn)品向多品牌發(fā)展，以適應(yīng)不同的消費(fèi)類型。請舉例談?wù)勀銓Υ说睦斫?典型的例子是洗發(fā)水。寶潔公司生產(chǎn)三種品牌的洗發(fā)水，就是針對不同類型的消費(fèi)者來定位的。（也可以舉其他產(chǎn)品的例子）2.廣告人的基本特征？

一、廣告人職業(yè)勞動的復(fù)雜性（對象復(fù)雜、內(nèi)容復(fù)雜、過程復(fù)雜、能力需求的復(fù)雜）

二、廣告人職業(yè)勞動的創(chuàng)造性（1、2、3、4、5、6、7略）

三、廣告人職業(yè)勞動的艱苦性

四、廣告人職業(yè)勞動的導(dǎo)向性

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