第一篇：社交媒體的利與弊

社交媒體的利與弊

如今，社交媒體已經(jīng)成為我們生活中的重要組成部分，它覆蓋到我們?nèi)粘Ｉ畹母鱾€(gè)方面。不僅如此，社交媒正快速轉(zhuǎn)變著企業(yè)與客戶之間的交流方式，成為越來越重要的傳播渠道和平臺(tái)。我們可以明顯注意到，社交媒體正快速而廣泛地滲透進(jìn)中國企業(yè)，成為他們進(jìn)行營銷的有力武器。

根據(jù)我自己所在的公司辦公空間創(chuàng)新性解決方案供應(yīng)商雷格斯最新進(jìn)行的一項(xiàng)全球調(diào)查，去年利用社交網(wǎng)絡(luò)、博客、微博和論壇開發(fā)新業(yè)務(wù)的中國企業(yè)不斷增長。2010年，有44％的中國企業(yè)借助商業(yè)社交網(wǎng)絡(luò)活動(dòng)成功贏得了新客戶。一年后，該比例提高了20個(gè)百分點(diǎn)，達(dá)到65％。調(diào)查還發(fā)現(xiàn)，與一年前相比，全球范圍內(nèi)越來越多的公司開始使用社交媒體與現(xiàn)有客戶保持溝通聯(lián)絡(luò)。

社交網(wǎng)絡(luò)已完全從一種有了更好的工具，發(fā)展成為一種必不可少的工具。大部分中國企業(yè)(76％)和國際企業(yè)(74％)認(rèn)同以下觀點(diǎn)：如沒有社交媒體活動(dòng)，則營銷策略難以取得成功。不過，中國企業(yè)(72％)和全球企業(yè)(61％)也強(qiáng)調(diào)了不同營銷媒體之間的協(xié)調(diào)平衡性，傳統(tǒng)營銷活動(dòng)與數(shù)碼技術(shù)營銷活動(dòng)應(yīng)當(dāng)有效配合。

以廣受歡迎的微博營銷為例，經(jīng)過一年多的發(fā)展，這個(gè)工具儼然已經(jīng)成為各大小企業(yè)的新寵，越來越多的企業(yè)開始投入重金進(jìn)行微博營銷，試圖從中尋找出發(fā)展的新機(jī)遇。在網(wǎng)絡(luò)上流傳著這么一種說法：如果你的粉絲超過1000，那你就是一本周刊。如果你的粉絲超過1萬，那你就是一本雜志。如果你的粉絲超過10萬，那你就是一份報(bào)紙。如果你的粉絲超過100萬，那你就是一本讀者。如果你的粉絲超過1000萬，那你就是中央電視臺(tái)。由此可見微博產(chǎn)生的巨大影響力。對企業(yè)來說，每個(gè)微博用戶的背后，都可能是活生生的消費(fèi)者，通過官方微博，企業(yè)能夠與粉絲進(jìn)行互動(dòng)，通過策劃活動(dòng)提升品牌知名度，調(diào)動(dòng)粉絲的積極性，拉近消費(fèi)者與企業(yè)之間的距離，由此取得理想的營銷效果。

需要注意的是，有61％的受訪者表示，如果企業(yè)光采用社交網(wǎng)絡(luò)和在線推銷方式，不使用其他營銷方式，則不太可能取得成功。雖然35％的企業(yè)表示，社交網(wǎng)絡(luò)方面計(jì)劃投入更多預(yù)算，但這只是少數(shù)企業(yè)的做法。此外，同樣有34％的企業(yè)表示不會(huì)投資社交網(wǎng)絡(luò)。兩者幾乎勢均力敵。

調(diào)查結(jié)果讓我確信，社交媒體雖然很流行，但決不能解決所有問題。

社交媒體存在的一個(gè)問題是，難以控制，如同我們無法預(yù)測其造成的反響一樣。中國是一個(gè)例外。中國政府對互聯(lián)網(wǎng)使用以及社交媒體仍實(shí)施高度的管制。不過，中國現(xiàn)在有了人人網(wǎng)，在學(xué)生中間備受追捧，現(xiàn)在已經(jīng)在紐約證券交易所上市交易，公司取得了巨大成功。此外，開心網(wǎng)主要以白領(lǐng)為目標(biāo)客戶群。雖然這些網(wǎng)絡(luò)禁止有關(guān)天安門事件以及其他敏感的話題，但社交網(wǎng)絡(luò)正在中國蓬勃興起。

對于全球企業(yè)，網(wǎng)絡(luò)管制不是一個(gè)大問題。那么，我們應(yīng)該怎么辦?我們必須人人開通Facebook?我們都要使用微博?我們要求所有經(jīng)理和管理人員加入Linkedln或類似的網(wǎng)絡(luò)?合作是現(xiàn)今經(jīng)營業(yè)務(wù)的唯一方式?

顯然，這些問題的答案是否定的。不過，我們當(dāng)然不能效仿原英國鋼鐵公司的做法：20世紀(jì)90年代中期，該公司禁止畢業(yè)生在上班第一年使用電子郵件，理由是“他們需要把所有時(shí)間用于相互交流”!

隨著今天新媒體的廣泛應(yīng)用，相信會(huì)有越來越多的企業(yè)加入到社交媒體的推廣中來，企業(yè)需要保持清醒的頭腦，合理運(yùn)用社交媒體，這樣才能取得理想的營銷效果。

第二篇：社交媒體總結(jié)

Social media(Social Media)refers to allowing people to write, share, evaluate, discuss, communicate with each other websites and technology.Social media is used between people share with each other.Comments, insights, experiences and perspectives of tools and platforms, at this stage include social networking sites, microblogging, letters, blog, forums, podcasts, and so on.Social media on the Internet to flourish in the fertile soil, a burst of blinding energy, its dissemination of information has become an important part of people browsing the Internet, not only created one after another hot topic in the social life of people eager to discuss, but then attract traditional media scramble to follow up.The so-called social media should be a large number of Internet users in spontaneous contributions, extract, create news and information, and then the process of transmission.There are two points to be emphasized, a large number of people, one is spontaneous spread, if the lack of these two factors do not constitute any point on the scope of social media.社交媒體（Social Media)指允許人們撰寫、分享、評(píng)價(jià)、討論、相互溝通的網(wǎng)站和技術(shù)。社交媒體是人們彼此之間用來分享。

意見、見解、經(jīng)驗(yàn)和觀點(diǎn)的工具和平臺(tái)，現(xiàn)階段主要包括社交網(wǎng)站、微博、微信、博客、論壇、播客等等。社交媒體在互聯(lián)網(wǎng)的沃土上蓬勃發(fā)展，爆發(fā)出令人眩目的能量，其傳播的信息已成為人們?yōu)g覽互聯(lián)網(wǎng)的重要內(nèi)容，不僅制造了人們社交生活中爭相討論的一個(gè)又一個(gè)熱門話題，更進(jìn)而吸引傳統(tǒng)媒體爭相跟進(jìn)。

所謂社交媒體應(yīng)該是大批網(wǎng)民自發(fā)貢獻(xiàn)，提取，創(chuàng)造新聞資訊，然后傳播的過程。有兩點(diǎn)需要強(qiáng)調(diào)，一個(gè)人數(shù)眾多，一個(gè)是自發(fā)的傳播，如果缺乏這兩點(diǎn)因素的任何一點(diǎn)就不會(huì)構(gòu)成社交媒體的范疇。

Benefits

The main features of social media are: quick, easy, two-way, open.It's these features help train youngsters in the modern concepts, such as learning concepts, efficiency concepts, equal rights awareness.Social media has created for us equality.He downplayed the limitations of real-life students, colleagues and various horizontal circle of contacts, so that we become more freedom and equality.Vaughan in social networks can open up your favorite world, we can openly confess, unashamed to express their views comments.In reality show emotion always be around others, but many of them were repressed emotions can wantonly broke out in the online world.Internet dating, online chat, in bbs in talk, to some extent, can relieve stress, psychological balance.And may well seek help from people around the world.好處

社交媒體的主要特點(diǎn)是：快捷，方便，雙向，開放。它的這些特點(diǎn)有利于培養(yǎng)上網(wǎng)的青少年的現(xiàn)代觀念，如學(xué)習(xí)觀念，效率觀念，平權(quán)意識(shí)等。

社交媒體為我們創(chuàng)造了平等性。他淡化了現(xiàn)實(shí)生活中的同學(xué)，同事等種種橫式的交往圈子的局限，使大家變的更加自由，平等。在社交網(wǎng)絡(luò)中沃恩可以開辟自己喜歡的世界，我們可以公開坦白，毫無顧忌的發(fā)表觀點(diǎn)意見。

在現(xiàn)實(shí)中情感的表露總要受到他人的左右，但在網(wǎng)絡(luò)世界中他們身上被壓抑的諸多情感可以肆意爆發(fā)。上網(wǎng)交友，網(wǎng)上聊天，在bbs中高談闊論，一定程度可以緩解壓力，平衡心理。并且可以很好的尋求來自世界各地人們的幫助。

Harm

The Internet has made many young people addicted to the virtual world, detached from reality, but also makes some teenagers neglect their studies.Makes a lot of young people would rather indulge in fantasy environment all day rather than face the reality of life.And unlimited Internet bubble will daily learning, have a huge impact life, serious or even neglect their studies.Internet and cybercrime bad information on young people's health and safety hazards and constitute a threat.Some people commit crimes such as fraud or sexual abuse and the like, so that people took no return.Mutual of social media to cultivate many “online Lei Feng”, and hidden network will cause weakening of adolescent morality.Mutual of social media is the Internet Exalted interpersonal virtues of a major innovation.Domestic and touching stories about emergency assistance on the Internet often found in newspapers.But the Internet people are missing, “the presence of others,” the pressure, “the pleasure principle” dominates personal desires, repressed in daily life the evil side of human nature, in which no constraints or low constraint conditions have been catharsis.Weakening morality of young people online will directly affect the construction of the network, followed by adolescents may also spread to the real-life ethical behavior.It is also important that social media is accompanied by increased use of electronic products, people will always use these electronic products from time to time on our vision to produce a great impact, spinal disorders and other body parts are also significantly higher.壞處

互聯(lián)網(wǎng)使許多青少年沉溺于網(wǎng)絡(luò)虛擬世界，脫離現(xiàn)實(shí)，也使一些青少年荒廢學(xué)業(yè)。使得不少青少年寧可整日沉溺于虛幻的環(huán)境中而不愿面對現(xiàn)實(shí)生活。而無限制地泡在網(wǎng)上將對日常學(xué)習(xí)、生活產(chǎn)生很大的影響，嚴(yán)重的甚至?xí)膹U學(xué)業(yè)?；ヂ?lián)網(wǎng)中的不良信息和網(wǎng)絡(luò)犯罪對青少年的身心健康和安全構(gòu)成危害和威脅。某些人實(shí)施諸如詐騙或性侵害之類的犯罪，讓人們走上不歸路。

社交媒體的互助性培養(yǎng)出眾多“網(wǎng)上雷鋒”，而網(wǎng)絡(luò)的隱蔽性又會(huì)造成青少年道德感弱化。社交媒體的互助性是互聯(lián)網(wǎng)上人際交往的一大德性的創(chuàng)新。國內(nèi)外關(guān)于互聯(lián)網(wǎng)上緊急救助的動(dòng)人事例屢見報(bào)端。但是上網(wǎng)的人都缺少“他人在場”的壓力，“快樂原則”支配著個(gè)人欲望，日常生活中被壓抑的人性中惡的一面，會(huì)在這種無約束或低約束的狀況下得到宣泄。青少年網(wǎng)上道德感的弱化會(huì)直接影響網(wǎng)絡(luò)的建設(shè)，其次也有可能波及青少年現(xiàn)實(shí)生活中的道德行為。

還有一點(diǎn)非常重要，社交媒體伴隨的是電子產(chǎn)品使用的增加，人們總是會(huì)時(shí)不時(shí)的使用這些電子產(chǎn)品，對我們的視力產(chǎn)生了很大的影響，脊椎及身體其它部位的疾患也明顯偏高。

Future ubiquitous social media, will be taken into anything we use.From desktop software to the phone, to network, to the hotel's thermostat and telephone;

The future of social media is huge, because of the low barriers to entry, network, people can create a number of small, diverse communities, these groups will create a wonderful niche(Niche)product, the final two to three social brand will stand out and become radio, then 90% of social business through these stations happen now started to occur, but the extent of allowing people of surprise from the still far;

The future of social media is intelligent.Will be seamlessly integrated into a traditional private events which, for example, banking, shopping;

The future of social media is invisible, “social media,” the word is now just a small part of society, people use(technology reporter, consultants, investors, freelance designer), as social media becomes increasingly month smart, a huge, everywhere, the word will disappear, because it is too ubiquitous that it can not cause people's attention, like the subtle hum emitted by home appliances like.

第三篇：新媒體的利與弊

新媒體的利與弊

新媒體充斥著我們的生活的今天，我們總是能通過很多渠道看到人們對新媒體的批判。然而批判的內(nèi)容，有一條是新媒體讓人們的時(shí)間碎片化從而使人的長篇閱讀減少。但是在我看來，新媒體在一定程度上集中了我們碎片化的時(shí)間。

如今，“低頭黨”充滿了我們的生活，上學(xué)的路上、地鐵公交上、醫(yī)院里甚至是課堂上。想想一下，如果沒有手機(jī)網(wǎng)絡(luò)這一類的新媒體，這些碎片化的時(shí)間我們在干什么，一個(gè)人獨(dú)自發(fā)呆？看一會(huì)兒報(bào)紙？還是思考人生？大多數(shù)人的這個(gè)時(shí)間往往是緊張的，他們并沒有時(shí)間去悠閑的買一份報(bào)紙，踩著鈴聲進(jìn)教室，扣著時(shí)間上公交才是現(xiàn)在大多數(shù)人的現(xiàn)狀。有了新媒體，這些時(shí)間我們可以做些什么呢？

拿坐地鐵舉例，在地鐵上，新媒體隨處可見，車廂內(nèi)的電視可以讓我們獲取最新的新聞內(nèi)容，通過手機(jī)，我們可以查看我們的朋友在做什么我們，我們可以上微博查看我們關(guān)心的內(nèi)容，再有無線網(wǎng)絡(luò)的情況下，我們可以看昨天更新的電視劇或是我們想看的電影，如果想閱讀，手機(jī)或是電子書就能很好地隨處閱讀。

通過新媒體，原本的碎片時(shí)間，經(jīng)過整合后，我們可以看一部電影，閱讀一篇短篇小說，長期的積累甚至可以讓我們看完一篇長篇。如果沒有新媒體，這些時(shí)間很有可能是被浪費(fèi)掉的。所以我認(rèn)為，新媒體并沒有碎片化我們的時(shí)間，相反的，他整合了我們的時(shí)間。

雖說在碎片化時(shí)間內(nèi)人們的閱讀多是碎片化的，但是在零散的時(shí)間內(nèi)的閱讀即使是碎片的，那畢竟也是一種閱讀，相較于浪費(fèi)時(shí)間，碎片的閱讀我認(rèn)為也是有益的。其實(shí)從根源上講，人們閱讀耐性的減弱，在一定程度上也并不是新媒體所造成的，而是人們的普遍的素質(zhì)造成的，如今人們的文化學(xué)歷越來越高，受教育的人的比例越來越高，生活條件越來越好，人們耐不住寂寞受誘惑也是現(xiàn)實(shí)造成的，難道沒有了新媒體，人們就會(huì)閱讀嗎？

在新媒體的時(shí)代，每個(gè)人都可以是信息的發(fā)布者而不單單只是信息接收的終端，但是由于網(wǎng)民人數(shù)的不斷擴(kuò)大和網(wǎng)民素質(zhì)的參差不齊，新媒體上也存在很多不良信息，在微博這個(gè)新媒體的媒介上，拜金主義的案例有許多，很多微博的用戶喜歡在自己的微博上曬自己消費(fèi)高檔場所，買各色的包包鞋子，更有甚者就像郭美美以炫富為榮。使用微博的網(wǎng)民不論年齡大小都能夠看到一樣的內(nèi)容，這一現(xiàn)象對于價(jià)值觀尚未確立的未成年人來說是十分不利的。

信息通過新媒體的傳播速度大大超過傳統(tǒng)媒體，但是信息量大，傳播速度快就會(huì)面臨一個(gè)信息真實(shí)性和可靠性的問題，尤其是對于很多的公眾人物來說，他們往往是不實(shí)消息的受害對象。而且在有時(shí)候，一些官方微博為了加強(qiáng)自己的競爭力博取關(guān)注往往會(huì)夸大事實(shí)，或是混淆觀眾試聽。并且在新媒體上，為了迎合線下受眾的需要，消息的傳播多以小而精為主，但是小而精的語言往往不能夠表達(dá)一件事的含義，這樣的語言再通過第三方甚至是第四方的轉(zhuǎn)述之后往往就會(huì)改變原來的的調(diào)子，往另一個(gè)方向偏離。這樣不實(shí)消息也就產(chǎn)生了，而且現(xiàn)在的媒體往往會(huì)運(yùn)用斷章取義來通過誤導(dǎo)觀眾來博取關(guān)注度。這些新媒體的營銷宣傳方法雖然也有一定的成效，但是卻是為人所不齒的。

信息化的時(shí)代里，每個(gè)人時(shí)時(shí)刻刻都接受著新媒體傳來的知識(shí)。新媒體有利自然也有弊，但是新媒體的有利的遠(yuǎn)遠(yuǎn)大于新媒體的弊端，出行時(shí)，“滴滴打車”等app可以方便的給我們打車，當(dāng)我們肚子餓時(shí)，使用“餓了吧”app可以方便的訂外賣，當(dāng)我們想出去旅行時(shí)“途牛網(wǎng)”等網(wǎng)站可以幫我們報(bào)旅游團(tuán)，當(dāng)我們想要購物時(shí)“天貓”“淘寶”點(diǎn)擊鼠標(biāo)就能夠完成。新媒體在我們的生活中無處不在。我們的生活也變得越來越離不開新媒體。

雖然新媒體也存在很大的弊端，新媒體成為很多人搏出位的方式，是許多不實(shí)消息傳播的途徑，很多人在新媒體中上當(dāng)，但是不可否認(rèn)的是，如今的社會(huì)新媒體的利遠(yuǎn)遠(yuǎn)大于他的弊端。

電影學(xué)院 14戲劇影視攝影與制作（電影制作）王依萍 144904122

第四篇：社交媒體運(yùn)營

設(shè)計(jì)?社交媒體運(yùn)營

職位描述：

1、根據(jù)公司發(fā)展需要策劃并制定企業(yè)微信、微博運(yùn)營策略，提高企業(yè)品牌知名度；

2、更新及維護(hù)官方微博、微信，主動(dòng)挖掘用戶興趣點(diǎn)增加粉絲數(shù)，提高關(guān)注度；

3、根據(jù)公司推廣需求，完成相關(guān)平面設(shè)計(jì)工作；

4、跟蹤微博推廣效果，分析數(shù)據(jù)并反饋，撰寫總結(jié)報(bào)告，分析微博、微信運(yùn)營情況等；

5、緊跟微博、微信等社交媒體發(fā)展趨勢，深入了解微信特點(diǎn)及資源，廣泛關(guān)注標(biāo)桿性公眾號(hào)，探索微信運(yùn)營模式。

任職要求： 1、2年平面設(shè)計(jì)經(jīng)驗(yàn)，社交媒體深度玩家；

2、有較強(qiáng)的文案創(chuàng)作能力，能結(jié)合公司需求呈現(xiàn)圖文并茂的推文；

3、熟悉微博、微信平臺(tái)等各種運(yùn)營方式和推廣手段，能夠根據(jù)公司的需求獨(dú)立策劃網(wǎng)站推廣方案并執(zhí)行；

4、有成功的微信公眾平臺(tái)及其他新媒體運(yùn)營經(jīng)驗(yàn)優(yōu)先；

第五篇：關(guān)于社交媒體英語演講稿

Social networking, good or bad? Hello, ladies and gentlemen.I’ve been privileged to deliver this speech tonight.I really fancy this kind of face-to-face talk cause I can judge from all your expressions whether I convince you or not and maybe after this kind of communication we can both benefit.Social networking is based on the Internet for the purpose of helping people construct online social platform.Since 2003 the first social networking software was invented, it has developed hugely and now in China, the coverage of major social network like sina microblog and wechat is 60 percent averagely, and it’s even higher in the cities.It brings us convenience and has been deeply associated with our daily life, especially for teenagers and college students.However, it also come up with quite some problems to people’s relationship and social life.Today I’m going to talk about a few of them in order to draw attention.Recently on the Internet, there are people of a kind called the phubbings or smartphone addicts.They are supposed to be those who are always staring at their phone screens and too busy chatting online to have a talk with people in front of them.For now it’s more and more common to see that two or more people sitting at a table without talking or chatting.They seem to be obsessed with their phones.Toward this, scientists have carried out a lot of research on this phenomenon to discover why people are addicted to their phones and social networking.And here comes the conclusion.Human as a kind of social animal must live in a social group in which there are necessarily competitions among members.Social networking provides a platform to people so that they can show themselves to others.And this can give them a feeling of fulfillment which in real life is always deficient.They just enjoy the admiration and superiority on the Internet which can be hardly experienced in real.It’s said that through social networking, we can have access to people who have common more points with us.Thus it becomes far more relaxing and interesting to communicate with others online.But some people are just going too far.On the surface, with this addiction to phones people would have less time to concentrate on the things that really matter and when working the efficiency of staff should be reduced for the disturbance of ringing phones.It will do more harm to students because this time-consuming activity can subordinatetruly important things like studying, where they ground their future.With the distraction of social networking, teenager students may not pay enough attention to classes and tasks.And continuously refreshing your social networking in your bed or chairs makes you form some bad habits such as procrastination or sloth.In a deep way, the overusing of social networking can make people dependent on and lost in the virtual world.This could drag those addicted people out of the real life, isolated them from society and real social life.If they cannot go out to meet friends or make new acquaintance, their social circles is surely to be confined in a small area.For teenagers who are preparing to enter this world, social skill is the most fundamental to express ideas and cooperate with others.Lacking this skill can keep people out of normal social life and should result in a sense of solitude and rejection.For example, those who have numerous friends online actually can’t find company offline so they have to turn to social networking so as to meet their need for communication.This lack of social experiences is likely to affect teenagers in a bad way because they don’t have experiences on empathy and sympathy.So when they get into society this kind of ignorance can make them indifferent and unsympathetic.If this indifference became a common phenomenon, I couldn’t imagine how hard life would be.So in the end I must admit that technology has brought huge convenience to our daily life.More important I want to say is we should make use of it instead of being controlled by technology.Heads up my friend, embrace this colorful world.