第一篇：商務(wù)英語教案1

2008年第1學(xué)期

商 務(wù) 英 語

教 案

郭

勝

Unit 1 business letters

The first lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Oral English and listening : Can speak fluently.and listen and understand some information of English Teaching way : Let the students practise ,and make some discussion.Teaching Procedures: I.Showing the teaching aims II.Revision Check homework, then ask the students to read the partners' homework to share with each other.III.leading in Writing activity:business letters

1.introduction: usually ,a businessman spends a surprising amount of time in writing a letter ,for he can not afford a personal visit each time he wants to transact business in various parts ot the world.2.steps for writing business letters 1)layout

a letter needs your company address at top right hand corner ,date at top right hand corner below senders address,name /address of recipient beneath date on left hand side ,correct salutation ,complimentary close.2)

indentify the relevant information and present it in a suitable order.a good business letter is concise ,it keeps to the point.to write a letter ,you must organize your thoughts ,jot down the things you must say and consider how the ideas are logically related.3)Write the letter

Try to keep a balance between being formal and being friendly.since you are usually trying to get your reader to do something ,don't be sarcastic or too aggressive ,be confident ,not slavish.4)Check your work by considering the following points.3.practice one

1)students read the situation.then explains the meaning.2)students read the text ,then teacher explains the meaning.pay attention to the important phrases.One.understand the objectives , one read one translate.Teacher ask :conclude the objective of reading : answer:business knowledge Teacher add:speaking , practical business ability.Two.business letters Teacher read ,students follow.then students read.Students read first silently.Teacher ask: 1.what is the general idea of the text ? 2.why a business person spends much time in writing letters? 3.what is the use of writing ? 4.what is the use of good business letters? Teacher explain the text : The phrases, making sentence,the use of words, Students in groups :translate the meaning of sentence , Three.steps for writing business letters Students read and explain each step.Step two :teacher make example :read a letter ,which is not concise ,not in order ,students smile.Four.Writing

中國北京勝利路67號的中國國際貿(mào)易公司在2010年給他們的客戶美國紐約東南大街6789號的紐約電腦公司的約翰先生寫信，郵編：23145。內(nèi)容如下：

約翰，我們通過因特納網(wǎng)知道你們的公司，你們對電腦進(jìn)口很感興趣。我們有很多質(zhì)量很好的電腦，價(jià)格不貴，如果有需要的話，我們可以給你們郵寄產(chǎn)品圖片和價(jià)格，希望可以合作成功。謝謝。貿(mào)易部經(jīng)理劉明。

exercise : read the practice and recite the important phrases.Lessone two

One.situation : 1.students read it.2.explain the text :in groups.,then teacher explains in detail.with its focus on ,under my name ,talk about the matter with sb.3.ask questions : a.why mr.Richard will attend the conference ? b.why mr.Richard let you draft a reply to this letter ? two.letter : 1.layout : 2.let the students read the text :para.1 for a few minutes.then ask one student read.teachert interprets.3.para.2:students read all class , and one students interpret.4.para 3 :translate.three.underline the special words and phrases.four.reply a letter.Unit 1 business letters

The second lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Teaching way : Let the students practise ,and make some discussion.Teaching Procedures: I.Showing the teaching aims II.Revision 5 Check homework, then ask the students to read the partners' homework to share with each other.III.leading in 5.students read the situation ,then translate the meaning.pay attention to the important phrases.6.students read the letter ,then translate the meaning.pay attention to the important phrases.7.students write the reply to the letter.Thank you for your letter of 12th October ,2004,and I am very glad to get your order for 200 Super mobile hard disks.I am very sorry to tell you ,that our Super mobile hard disks are out of stock ,but we are producing now.200 disks ordered by you will be sent as soon as they are available ,about in two days.And the price

is $150 each,the total amount is $30,000 ,the money should be transferred into the account on completion of order.We can assure you that the disks are in high quality and the quality guarantee letter will be enclosed in each package.at last ,I must say sorry to you again for the inconvenience we bring to you.I look forward to meeting you.4.Check your work by considering the following points.1)layout

a letter needs your company address at top right hand corner ,date at top right hand corner below senders address,name /address of recipient beneath date on left hand side ,correct salutation ,complimentary close.2)indentify the relevant information and present it in a suitable order.a good business letter is concise ,it keeps to the point.to write a letter ,you must organize your thoughts ,jot dow 3)language and tone

4）spelling ,grammar and punctuation Practice : A customer want to buy 1000 red purses ,he thinks red purses have a good market.But you only have black purses in your company ,so you try to pursade the customer to buy the color.in fact ,black is a sign of grave ,it is popular.Especially the people in Asian countries prefer black.The price is $100 ,and the bottom price is $80.5．Marketing : 1)Para.one I Speak: Give some examples of promises which producers make in Chinese or English.2)Para.two

Student read the text.Teacher explains the text.3)para.Three: Teacher explains the text : talking : Give one example that your partner told you: he or she does marketing when buys goods.Requirement :at least speak English partly.Subject:speaking ,communicating , ability 4)para.four : Tercher explains.Passage B 市場管理哲學(xué) 1.生產(chǎn)概念 背景：

舉例說明。并分析企業(yè)只注重生產(chǎn)會產(chǎn)生什么惡劣現(xiàn)象。2.產(chǎn)品概念 背景：

企業(yè)一般注重產(chǎn)品的什么方面？這樣又會產(chǎn)生什么后果？ 3.銷售概念

銷售產(chǎn)品的優(yōu)劣勢分析。4.市場營銷概念

市場營銷和前面幾種比較有什么優(yōu)勢？ 5.社會市場營銷概念

舉例說明社會市場營銷觀念。Exercese :

Lesson

six ONE、review passage b : 問題：下列現(xiàn)象各屬于哪種觀念？

1、籃天公司致力于環(huán)保技術(shù)的研究，開發(fā)出了系列產(chǎn)品，取得了很大的社會、經(jīng)濟(jì)效益。

2、騰飛公司在非典期間，大量生產(chǎn)口罩，由于需求大，產(chǎn)量跟不上，就把次品摻進(jìn)里面充數(shù)。

3、海濱市有許多生產(chǎn)服裝的企業(yè)，競爭激烈。有一家企業(yè)看到服裝競爭激烈，而服飾產(chǎn)品卻很少有企業(yè)生產(chǎn)，于是改行做服飾。

4、朝暉公司因最近產(chǎn)品質(zhì)量不好，老遭到顧客投訴，并且嚴(yán)重影響了銷售，倉庫貨存過多，于是決定改進(jìn)質(zhì)量。

5、小太陽洗衣機(jī)廠產(chǎn)品質(zhì)量很好，但由于最近洗衣機(jī)企業(yè)增多，客戶大量減少。決定派業(yè)務(wù)代表去各地推銷產(chǎn)品。

Unit two

One.Objectives one read ,one interpret.Two.Memos

1.The class read first ,than one read.2.Interpret :one group finish 3.Steps for writing a business memo.1.)layout

Practical teaching.Requirement : 1.Students teaches.(come to the class ,and be a teacher)2.time limited:5 minutes.2)identify relevant information.3)write the memo Students explain it.Ask :what is the difference between letters and memos?

Unit 1 business letters

The third lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Teaching way : Let the students practise ,and make some discussion.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : 4.how many steps you should consider when you begin to write a business letter ? 5.what kind of personal quality should you have when deal in business ? III.leading in students read the situation ,then translate the meaning.pay attention to the important phrases.1.students read the letter ,then translate the meaning.pay attention to the important phrases.department manager ,complaint letter ,old customer ,overcharged part ,refert to ,look into , 2.students read the letter.let some students correct the mistakes.3.students translate the meaning of the letter.4.students write the reply to the letter.Check your work by considering the following points.Practice four : According to the situation ,write the reply to the letter.Passage A

Learn the new words ,then teacher explains the meaning.Students read the text one by one.Teacher let students translate the meaning of the text.Exercese Page 14:2,3

Unit 1 business letters

The fourth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Teaching way : Let the students practise ,and make some discussion.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : 1.what is the difference between sales and marketing ? 2.what is the most important for a business man ? III.leading in Students read the situation ,then translate the meaning.pay attention to the important phrases.Students read the letter ,then translate the meaning.pay attention to the important phrases.Students read the letter.let some students correct the mistakes.Students translate the meaning of the letter.Students write the reply to the letter.Some important words and expressions : National express service company ,regulation tax ,postage is paid ,sales manager Passage

Learn the new words ,then teacher explains the meaning.Students read the text one by one.Teacher let students translate the meaning of the text.Marketing : 1.the concept of marketing.2.the goal of marketing.3.the function of marketing Exercise Page 14:2,3

Unit 2 memos

The fifth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to learn about what marketing and market is.2.to understand the five alternative concepts under which organizations conduct their marketing activities.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : 1.Whati is four p ? 2.what is the strategy of product ,promotion ?please give some examples ? 3.teacher ask some students to translate some words and expressions.III.leading in Students read the situation ,then translate the meaning.pay attention to the important phrases.Students read the letter ,then translate the meaning.pay attention to the important phrases.Students read the letter.let some students correct the mistakes.Students translate the meaning of the letter.Students write the reply to the letter.Some important words and expressions : National express service company ,regulation tax ,postage is paid ,sales manager Passage

Learn the new words ,then teacher explains the meaning.Students read the text one by one.Teacher let students translate the meaning of the text.Marketing

management

Ask students read the text ,and then trnaslate the meaning.Pay attention to the important phrases.Marketing management : 1.the production concept.2.the product concept 3.the selling concept 4.the marketing concept

5.the societal marketing concept

Discussion : How to build a profitable relationship with your customer ? Exercise

1.answer the following questions

2.match the word in column a to the word in column b.3.translate the following sentences into chinese.Unit 2 memos

The sixth lesson

Properties: Recorder,multifunctional media Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : What is the difference between formal business letters and memos.III.leading in Practice four Translation : The statistics on total sales during the last half year which you want were attached.These statistics are in the base of the last six months.please contact me if you want the details of sales in each department or you need discuss with me

Please offer me a copy of the report you write according to the statistics.Thanks.Ask students read the text ,and then trnaslate the meaning.PASSAGE A

Pay attention to the important phrases.students read the passage ,then answer the questions.Activity : All the class depart into eight groups.Scene design : 一個(gè)客戶通知你（外貿(mào)人員），她的貨（10000個(gè)木制相框）要下周三之前出貨。那么你如何安排？ 主要內(nèi)容如下：

詢問：生產(chǎn)部：貨物是否全部做完？或什么時(shí)候做完？并告知其客戶的出貨時(shí)間。

包裝部：詢問包裝此批貨物要多久？核算是否可以按時(shí)出貨。

船運(yùn)部：是否能出貨？

2.如果你打算做一個(gè)培訓(xùn)公司，項(xiàng)目是做中小學(xué)英語的培訓(xùn)。你如何做市場策劃。Exercise Page 28:1,2,3

Unit 2 memos

The seventh lesson

Properties: Recorder,multifunctional media Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions : 1.What is the use of marketing strategic planning ? 2.can you talk about something about the sentence “if you fail to plan ,you are planning to fail.” III.leading in A customer named jack from America comes to your company ,and complains the defects of the products ,he bought 1000 radios from your company last month.:1.the sound effect is not clear and loud enough 2.there is a shortage of fifty ones

If you are a director in business department, you and your colleagues come to the meeting room and discuss the problems with the customer.one of your colleagues from packaging department ,and one from producing department.The customer

complains the problems.You should give the good resolution.you must satisfy the customer.the director in producing department should explain the problem about quality ,and the other one should explain the problem about the shortage ,and they should say sorry to the customer.At last your customer leaves with happiness.Exercise Page 31:2

Unit 2 memos Passage B One.New words

Students read the words.then let them translate each other.Two.passage B 1.read the part 1, need ,want ,interest :which are different ,let students give examples.Q : 1)What is market segmentation?

2)What is the objective of market segmentation? 2.part 2

1)students give examples: geographic factors affects buying.2)question:how many religions in the world? students give examples 3)

teacher give examples:different girls buy different clothes.4)Teacher asks two students : Q:1)When you buy mobile phone ,what kind of product use factors affect your buying decision ? Discussion : If we are makes of air conditioners.the prices of our products are lower, quality is so so ,our brand is not famous ,and the life tern is about 10 years.the styles are not many ,noises is in line with national standard ,and can save electric power.then we have to make market segmentaion ,if we consider the above factors ,then how to segment our market ? 3.part 3

Question :Why subtle differences between products are so important to marketing ?please make some examples.Discussion : If there are some common products ,and if you are making such kind products.What kind of subtle differences will you make ? Requirement : 1)workable

2)other students can question it.Lcd Tv ,mobile phone ,cup ,ladys’ bag ,digital camera ,ear phone ,pen ,light , 4.part 4 Question :what is the general idea of the part ? 5.the last part.Q:1.)if you can not find difference in your products ,can you make market segmentation ? 2)What are the reasons to segmentation which is pointed in the first line of the text ? Exercise : Page 31

Unit 2 memos

The eighth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions.III.leading in PASSAGE A

Keep the following things in mind : 1.細(xì)分市場或目標(biāo)市場是可以操作的。

2.每一細(xì)分市場必須足夠大，有固定的客戶群體。3.每一細(xì)分市場要求有自己單獨(dú)的市場計(jì)劃。

4.使用二手的資料來做調(diào)查研究，這些外部二手資料包括： 1）行業(yè)協(xié)會出版物。2）基本的研究出版物。

3）外部市場調(diào)查機(jī)構(gòu)做的調(diào)查資料。5.進(jìn)行分析:

1）注意重要的競爭者的市場營銷的努力行動(dòng)，并復(fù)制其行為。2）和重要的客戶談?wù)撽P(guān)于新產(chǎn)品引進(jìn)的問題。

3）通過對一些個(gè)人或群體進(jìn)行定量分析，分析其需求。

Unite

two

一、recite words

二、Example : ★縱觀中國乳業(yè)，目前行業(yè)內(nèi)的競爭體現(xiàn)如下特點(diǎn)：全行業(yè)增長勢頭強(qiáng)勁，液態(tài)奶企業(yè)盈利居多；企業(yè)投入規(guī)模迅速加大，產(chǎn)品結(jié)構(gòu)和質(zhì)量提高明顯；國內(nèi)龍頭企業(yè)占據(jù)明顯的市場優(yōu)勢，世界著名品牌主動(dòng)與國內(nèi)企業(yè)尋求合作。

細(xì)分市場

★四川智強(qiáng)集團(tuán)董事長唐科全先生說：“企業(yè)進(jìn)入一個(gè)行業(yè)至少有兩種思考模式：一是摸清市場潛在需求，搶先進(jìn)入，爭得頭啖湯，賺取超前利潤；二是瞄準(zhǔn)一個(gè)快速增長的行業(yè)，憑借資金、技術(shù)等方面的實(shí)力，采取差異化策略，強(qiáng)行或巧妙介入，搭乘順風(fēng)船?！?/p>

“8年前智強(qiáng)曾經(jīng)創(chuàng)造了一個(gè)食品品項(xiàng)———小包裝核桃粉，我們也確實(shí)占到了領(lǐng)先者的先機(jī)，成就了智強(qiáng)集團(tuán)的今天。但同時(shí)我們也嘗到了領(lǐng)頭羊的苦惱，當(dāng)智強(qiáng)用廣告、促銷等手段把核桃粉市場轟開之后，其它一些中小廠家便快速跟進(jìn)，以低價(jià)等手段蠶食本就有限的核桃粉市場份額。實(shí)事求是地說，雖然智強(qiáng)仍舊是核桃粉市場不容爭議的老大，銷售總量每年都有提升，但核桃粉的總體市場份額卻受到明顯沖擊?！?/p>

★作為乳業(yè)新軍，智強(qiáng)集團(tuán)擁有一定的資金與網(wǎng)絡(luò)實(shí)力，但與“光明”、“伊利”等行業(yè)巨頭相比，顯然是不占優(yōu)勢的；與各區(qū)域的乳品“諸侯”相比，也不占據(jù)“鮮”與“廉”的優(yōu)勢。于是，似乎只有一條路可以選擇，那就是細(xì)分市場進(jìn)行差異化經(jīng)營。

★智強(qiáng)集團(tuán)占據(jù)核桃粉產(chǎn)品一半以上的市場份額，手中握有全國“核桃粉研磨速溶”國家發(fā)明專利和核桃粉產(chǎn)品中唯一一個(gè)獲得“增強(qiáng)記憶力”功能審批的“保健食品”批號。此次介入液態(tài)奶領(lǐng)域，智強(qiáng)充分整合企業(yè)原有的優(yōu)勢資源。產(chǎn)品上市初期揚(yáng)長避短，把核桃奶作為主攻方向，心無旁騖地傾力主攻細(xì)分市場———核桃奶單品。

★目前在整個(gè)液態(tài)奶領(lǐng)域，核桃奶只不過是花色奶中一個(gè)很小的品種，很少有廠家把它作為拳頭產(chǎn)品主推，市場上也僅限核桃奶和核桃花生奶兩個(gè)品種，且生產(chǎn)廠家不多。但就是這“生產(chǎn)廠家不多”的“小品種”，每年國內(nèi)市場的總銷售額也絕不少于10億元(雖然僅占整個(gè)液態(tài)奶銷量的1／30不到，但個(gè)別廠家已達(dá)1／3甚至更多)，市場容量不可小覷。

談?wù)勀銓κ袌黾?xì)分的理解。

Practical activity :

The target market decision : If your company mainly produces the products: Clothes,computers , drinks ,pens ,cars,books, Lcd Tv ,mobile phone ,cup ,ladys’ bag ,digital camera ,ear phone ,light , what kind of customer you should satisfy ?how to decide your target market according to the performance of your products ?how to segment your markets ?.Unint

一、Notices ：

Read the introduction for a few minutes ,then let some students read.teacher asks some questions : 1.what is the use of notice ? 2.who gives the notice ,and to whom ? 3.what is the difference between it and memos ?

二、steps

Students finish it。

practice one

students read one by one ,and then translate one by one.Exercise Page 32:4

Unit Lesson 2

一、underline the phrases:

二、Text : 1)read words

2)make sentencess with words and phrases the process has four steps.Reading material : 如何進(jìn)行市場調(diào)查

市場調(diào)查是一項(xiàng)技術(shù)性很強(qiáng)的工作。這些技術(shù)掌握得如何，直接關(guān)系到調(diào)查的效果。以下簡要介紹一下調(diào)查對象的選擇技術(shù)、問卷的設(shè)計(jì)技術(shù)和提問技術(shù)等。

調(diào)查對象的選擇技術(shù)

一，市場普查

市場普查是以市場調(diào)查的總體為對象，主要是對市場上某些商品進(jìn)行一次全面調(diào)查。例如，庫存商品普查，某種商品的社會飽和量普查等。市場普查是專門組織的調(diào)查活動(dòng)，主要用于搜集那些不能或不宜通過正常調(diào)查取得的比較全面的、精確的統(tǒng)計(jì)資料。市場普查有兩種形式：一種形式是組織專門的普查機(jī)構(gòu)和人員，對調(diào)查單位進(jìn)行直接調(diào)查；另一種形式是利用機(jī)關(guān)團(tuán)體、企業(yè)內(nèi)部的統(tǒng)計(jì)報(bào)表進(jìn)行匯總。市場普查的最大優(yōu)點(diǎn)是取得的資料比較準(zhǔn)確。但是，進(jìn)行市場普查工作量很大，調(diào)查內(nèi)容有較強(qiáng)的時(shí)效性，因此需動(dòng)員較多的人力、物力；同時(shí)，有些內(nèi)容不宜進(jìn)行市場普查，所以這種方式在市場調(diào)查中很少使用。

市場普查是以市場調(diào)查的總體為對象，主要是對市場上某些商品進(jìn)行一次全面調(diào)查。例如，庫存商品普查，某種商品的社會飽和量普查等。市場普查是專門組織的調(diào)查活動(dòng)，主要用于搜集那些不能或不宜通過正常調(diào)查取得的比較全面的、精確的統(tǒng)計(jì)資料。市場普查有兩種形式：一種形式是組織專門的普查機(jī)構(gòu)和人員，對調(diào)查單位進(jìn)行直接調(diào)查；另一種形式是利用機(jī)關(guān)團(tuán)體、企業(yè)內(nèi)部的統(tǒng)計(jì)報(bào)表進(jìn)行匯總。

市場普查的最大優(yōu)點(diǎn)是取得的資料比較準(zhǔn)確。但是，進(jìn)行市場普查工作量很大，調(diào)查內(nèi)容有較強(qiáng)的時(shí)效性，因此需動(dòng)員較多的人力、物力；同時(shí)，有些內(nèi)容不宜進(jìn)行市場普查，所以這種方式在市場調(diào)查中很少使用。

二，重點(diǎn)調(diào)查

重點(diǎn)調(diào)查是通過對使用本企業(yè)產(chǎn)品的重點(diǎn)用戶和重點(diǎn)地區(qū)進(jìn)行調(diào)查，來達(dá)到對全局基本了解的目的。重點(diǎn)調(diào)查所選擇的對象要能對本企業(yè)營銷產(chǎn)生較大影響，例如購買本企業(yè)產(chǎn)品占全部銷量的比例較大，或者是老客戶，或者對其他用戶的購買有一定影響等。這種調(diào)查可以使企業(yè)用較少的人力、物力、財(cái)力、時(shí)間取得重要的市場資料，但其準(zhǔn)確性不如市場普查。

三，抽樣調(diào)查

抽樣調(diào)查是一種非全面調(diào)查。它是根據(jù)概率分布的原則，從被調(diào)查總體中抽出一部分單位作為樣本進(jìn)行調(diào)查，以此推斷總體的一種方法。這種方法可能產(chǎn)生一些誤差，但它比普查花費(fèi)的時(shí)間少，成本低，并且有些無法進(jìn)行市場普查的內(nèi)容也可以采用，無力進(jìn)行普查的企業(yè)也能進(jìn)行。同時(shí)在經(jīng)過普查的地方，還可以利用抽樣調(diào)查對普查的資料進(jìn)行核對和修正。所以，抽樣調(diào)查是調(diào)查中常用的方法，已被廣泛用于企業(yè)的市場調(diào)查中。

調(diào)查中抽樣的多少，從數(shù)據(jù)的準(zhǔn)確性來看，是越多越好，但數(shù)據(jù)越多，成本也越高。因此，抽樣的數(shù)量應(yīng)按照被調(diào)查事物的性質(zhì)確定，如果被調(diào)查對象之間的差距不大，采用少量樣本即可；如果差距大，則需多抽樣。

市場調(diào)查可分為四個(gè)階段：調(diào)查前的準(zhǔn)備階段、正式調(diào)查階段、綜合分析資料階段和提出調(diào)查報(bào)告階段。

一、調(diào)查前的準(zhǔn)備階段。對企業(yè)提供的資料進(jìn)行初步的分析，找出問題存在的征兆，明確調(diào)查課題的關(guān)鍵和范圍，以選擇最主要也是最需要的調(diào)查目標(biāo)，制定出市場調(diào)查的方案。主要包括：市場調(diào)查的內(nèi)容、方法和步驟，調(diào)查計(jì)劃的可行性、經(jīng)費(fèi)預(yù)算、調(diào)查時(shí)間等等。

二、正式調(diào)查階段。市場調(diào)查的內(nèi)容和方法很多，因企業(yè)和情況而異。

市場調(diào)查的內(nèi)容，綜合起來，分為四類：

1、市場需求調(diào)查，即調(diào)查企業(yè)產(chǎn)品在過去幾年中的銷售總額，現(xiàn)在市場的需求量及其影響因素，特別要重點(diǎn)進(jìn)行購買力調(diào)查、購買動(dòng)機(jī)調(diào)查和潛在需求調(diào)查，其核心是尋找市場經(jīng)營機(jī)會。

2、競爭者情況調(diào)查，包括競爭對手的基本情況、競爭對手的競爭能力、經(jīng)營戰(zhàn)略、新產(chǎn)品、新技術(shù)開發(fā)情況和售后服務(wù)情況，還要注意潛在的競爭對手。

3、本企業(yè)經(jīng)營戰(zhàn)略決策執(zhí)行情況調(diào)查，如產(chǎn)品的價(jià)格、銷售渠道、廣告及推銷方面情況、產(chǎn)品的商標(biāo)及外包裝情況、存在的問題及改進(jìn)情況。

4、政策法規(guī)情況調(diào)查，政府政策的變化、法律、法規(guī)的實(shí)施，都對企業(yè)有重大影響，如稅收政策、銀行信用情況、能源交通情況、行業(yè)的限制等等都對企業(yè)和產(chǎn)品關(guān)系重大，也是市場調(diào)查不可分割的一部分。市場調(diào)查的方法，可分為兩大類：統(tǒng)計(jì)分析研究法和現(xiàn)場直接調(diào)查法。統(tǒng)計(jì)分析研究就是在室內(nèi)對各種資料進(jìn)行研究的方法，其前提是對已有的統(tǒng)計(jì)資料和調(diào)查資料進(jìn)行系統(tǒng)研究和分析。一般說來，生產(chǎn)資料市場研究較多地采用這種方法，消費(fèi)資料市場則以現(xiàn)場調(diào)查為主?，F(xiàn)場直接調(diào)查又可分為三種：①詢問法，有當(dāng)面詢問、座談集體詢問、電話詢問、信函詢問等。②觀察法，有到銷售現(xiàn)場觀察、生產(chǎn)現(xiàn)場觀察、使用現(xiàn)場和家庭現(xiàn)場觀察等。③試驗(yàn)法，向市場投放部分產(chǎn)品進(jìn)行試銷，看消費(fèi)者的反應(yīng)，以檢驗(yàn)產(chǎn)品的品種、規(guī)格、花色款式是否對路、價(jià)格是否適中等。

三、綜合分析整理資料階段。當(dāng)統(tǒng)計(jì)分析研究和現(xiàn)場直接調(diào)查完成后，市場調(diào)查人員擁有大量的一手資料。對這些資料首先要編輯，選取一切有關(guān)的、重要的資料，剔除沒有參考價(jià)值的資料。然后對這些資料進(jìn)行編組或分類，使之成為某種可供備用的形式。最后把有關(guān)資料用適當(dāng)?shù)谋砀裥问秸故境鰜?，以便說明問題或從中發(fā)現(xiàn)某種典型的模式。

四、提出調(diào)查報(bào)告階段。經(jīng)過對調(diào)查材料的綜合分析整理，便可根據(jù)調(diào)查目的寫出一份調(diào)查報(bào)告，得出調(diào)查結(jié)論。值得注意的是，調(diào)查人員不應(yīng)當(dāng)把調(diào)查報(bào)告看作是市場調(diào)查的結(jié)束，而應(yīng)繼續(xù)注意市場情況變化，以檢驗(yàn)調(diào)查結(jié)果的準(zhǔn)確程度，并發(fā)現(xiàn)市場新的趨勢，為改進(jìn)以后的調(diào)查打好基礎(chǔ)。

三、Exercise

四、Selling Practice : A customer in South Korea wants to buy 1000 red bags ,he thinks red ones have a good market in his country.But your company only has black ,so you try to pursade the customer to buy the black bags.In fact ,black is popular in Asian countries.And the price of each is costed $100 in present market ,and the cost is $60 in your company.Requirement :1.One student as a salesman ,the other as the customer.2.Try you best to get more profit.A customer named jack from America comes to your company ,and complains the defects of the products ,he bought 1000 radios from your company last month.:1.the sound effect is not clear and loud enough 2.there is a shortage of fifty ones

If you are a director in business department, you and your colleagues come to the meeting room and discuss the problems with the customer.one of your colleagues from packaging department ,and one from producing department.The customer complains the problems.You should give the good resolution.you must satisfy the customer.the director in producing department should explain the problem about quality ,and the other one should explain the problem about the shortage ,and they should say sorry to the customer.At last your customer leaves with happiness.Unit 3 notices

The ninth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions.III.leading in 一.Asking questions :

1.What is your advantage when you seek for a job?

2.What is your favorite job ,and give the reason ?

3.Do you know what is the use of English in a foreign trading company ? 二.Students’s teaching process

conclude the difference between memo and notice: 1.layout.2.given by leaders or bosses.3.leading relation involved 三.practice one

students read the situation ,and teacher translates it.students read the notice for a few minutes.let students read it fluently.then four students translate it.四

One.Recite some words : Two.Text p 1 Read it.In five minutes.Interpret the sentences in groups.Q: 1.2.p 2 Read it.Interpret the sentences in groups.Q: 1.The difficulties of international research.2.students talk about some cultures ,economic situations ,customs ,buying habits in different countries.P 3 Reading competition.Teacher interpret the sentences.Background :research services.Q: 1.conclude the meaning of the part.Discussion : If you want to begin a clothes shop in a city ,how to make a research plan.conclude the meaning of the part.teacher tells a story.students listen and interpret it.the topic : how coca-cola comes into foreign market.Three.Practical exercise 1.selling practce :

1.If your company attends a trade fair ,and there are two people from your company in the fair ,including a business director ,a sales clerk.Your products may be :car ,watch ,cup ,pen,computer ,clothes ,shoe,cap ,electronic dictionary etc.And a foreigner wants to buy 10,000 pieces ,please start a conversation.Requirement : 1.Each

group have a company name ,and write in on the blackboard.2.Each

group spends less than five minutes.3.The two people should talk with the customer 4.The company should make the most profit in the condition of customer’s satifaction.2.A customer in South Korea wants to buy 1000 red bags ,he thinks red ones have a good market in his country.But your company only has black ,so you try to pursade the customer to buy the black bags.In fact ,black is popular in Asian countries.And the price of each is costed $100 in present market ,and the cost is $60 in your company.Requirement :1.One student as a salesman ,the other as the customer.2.Try you best to get more profit.3.A customer named Jack from America comes to your company ,and complains the defects of the products ,he bought 1000 radios from your company last month.:1.the sound effect is not clear and loud enough 2.there is a shortage of fifty ones

If you are a director in business department, you and your colleagues come to the meeting room and discuss the problems with the customer.one of your colleagues from packaging department ,and one from producing department.The customer complains the problems.You should give the good resolution.you must satisfy the customer.the director in producing department should explain the problem about quality ,and the other one should explain the problem about the shortage ,and they should say sorry to the customer.At last your customer leaves with happiness.Pa 4 Read the text in five minutes.Translate the text in group.Q: 1.Speak difference from country to country in Eglish ? 2.discussion

How do you think of Chinese eating culture ? Pa 5: Read the text in five minutes.Translate the text in group.Q: 1.the positive side of internet 2.the negative side of internet pa 6 Read the text in five minutes.Translate the text in group.Q: What kind of information do you often get from internet ? Pa 7: Read the text in five minutes.Translate the text in group.Q:Do you want to do your business in internet in the future ?what kind of business do you want to do ?

Unit 3 notices

The tenth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures:

I.Showing the teaching aims II.Revision Teacher ask some questions.III.leading in PASSAGE A

Keep the following things in mind : passage A marketing research 1.Read the words : 2.read the following passage :

企業(yè)需要不同種類的信息。這些

為了給顧客提供優(yōu)質(zhì)的服務(wù)以及提高其滿意度，信息不僅可以幫助經(jīng)理作出更好的決定，而且也可以作為重要的市場營銷的工具。在現(xiàn)在的營銷領(lǐng)域，企業(yè)的信息可以成為其競爭優(yōu)勢。競爭者可以復(fù)制其他人的設(shè)備，產(chǎn)品，程序，但是他們不能復(fù)制信息。

在以前，很多的公司規(guī)模比較小，都首先知道其客戶。經(jīng)理們通過觀察周圍的人，問其問題，可以得到一些信息。今天，一些因素導(dǎo)致產(chǎn)生了對更多，更好，更快信息的要求。有一些公司已經(jīng)把規(guī)模做到全國，或全球，他們需要更大，更遠(yuǎn)市場的更多信息。由于收入的增加，客戶的選擇更多了，賣者需要更了解顧客對不同產(chǎn)品的反應(yīng)的信息。由于企業(yè)會使用更負(fù)責(zé)的營銷方法來達(dá)到目的，因此他們面對更多的競爭，他們需要信息來使得營銷工具更有效。

市場經(jīng)理可以通過很多途徑來獲得信息，其中一個(gè)重要的方法就是市場調(diào)查。市場調(diào)查是對該企業(yè)所面臨的特別市場營銷環(huán)境相關(guān)的資料進(jìn)行系統(tǒng)設(shè)計(jì)，收集，分析，報(bào)告。市場調(diào)查存在于許多行為中，從潛在市場和市場份額研究到客戶滿意和購買行為的估計(jì)，對定價(jià)，產(chǎn)品，分銷，宣傳的研究。

一個(gè)企業(yè)可以通過自己的調(diào)查部門，依靠自己的研究技巧和資源進(jìn)行市場調(diào)查工作，或者讓外面公司做部分或全部的調(diào)查工作。盡管大部分的大型公司有自己的市場調(diào)查部門，他們也經(jīng)常讓外面的調(diào)查機(jī)構(gòu)來做一些特別的研究或承擔(dān)特別的任務(wù)。如果沒有市場調(diào)查部門的公司必須向市場調(diào)查公司購買調(diào)查服務(wù)。市場調(diào)查的步驟：

1.闡述問題和市場調(diào)查的目的。

2.調(diào)查計(jì)劃的起草：包括調(diào)查途徑，聯(lián)系方式，樣品計(jì)劃，調(diào)查使用工具等。3.執(zhí)行計(jì)劃：收集，加工，分析信息。

4.說明和報(bào)告調(diào)查的發(fā)現(xiàn)和線索。例如：

制氧機(jī)開發(fā)的市場調(diào)查

1.現(xiàn)在的學(xué)生學(xué)習(xí)壓力大，負(fù)擔(dān)重，經(jīng)常會心力交瘁，而又強(qiáng)迫自己繼續(xù)學(xué)習(xí)，對身體的健康有很大影響。另外，在重要的考試當(dāng)中，往往會因?yàn)檫^度緊張或思考過度導(dǎo)致缺氧，狀態(tài)不佳，而影響考試成績。因此，本公司希望開發(fā)一種制氧機(jī)，可以讓學(xué)生在疲勞時(shí)吸收足夠的氧氣，使人心曠神怡，減輕或消除疲勞。提高學(xué)習(xí)效率，有利于身體健康。在考試時(shí)也可以達(dá)到最佳心里狀態(tài)，取得更好考試成績。做市場調(diào)查的目的就是了解是否可以開發(fā)這塊學(xué)生市場。

2.調(diào)查途徑：談話，發(fā)案卷，上網(wǎng)搜尋相關(guān)信息等。主要采取談話法。談話對象是中學(xué)生，地方為杭州各中學(xué)，人數(shù)每校10人。

3.執(zhí)行計(jì)劃的信息為：80%的學(xué)生贊同該產(chǎn)品開發(fā)，10%不贊同，剩下的不置可否。贊同的認(rèn)為要方便，最多礦泉水那么大，要方便放置，方便攜帶。最好是插電和電池兩用的。價(jià)格約200元左右。不贊同的認(rèn)為自己學(xué)習(xí)疲勞會休息，不需要用這樣的產(chǎn)品。

分析：該產(chǎn)品可以生產(chǎn)，先試投產(chǎn)10000個(gè)。4.略。

Unit 3 notices

The eleventh lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way :

Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions.III.passage a

Read the passage ,and then tell the general meaning one by one.then do the exercises in page 46,47.35 Exercise :

Oral english practise :

Self introduction

Unit 4 business reports

The twelveth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision Teacher ask some questions.III.unit four

business reports Read the situation one by one.Text :the business report

Students translate the title of the report.Terms of reference:read first ,then one translate it ,or one tell the general meaning.ricite some sentences.二.practical conversation : Travelling by air

ONE

A:中國東方航空公司，上午好。需要幫助嗎？ B:我想訂兩張六月九日飛往北京的機(jī)票。

A: 請稍等。對不起，先生，六月九日沒有直飛北京的航班。你必須在莫斯科轉(zhuǎn)機(jī)。B: 那什么時(shí)候有到北京的直達(dá)航班？ A:第二天上午十點(diǎn)有一個(gè)班機(jī)從馬德里起飛。B:好的，我要這個(gè)航班。

TWO A:先生，請問你們姓名。B:…….A:你需要頭等艙還是經(jīng)濟(jì)艙？ B:經(jīng)濟(jì)艙，機(jī)票多少錢？

A 兩張票一共2000美元，你們可以在拿票的時(shí)候付款。B:好的，謝謝。我下個(gè)星期三來拿票。A：可以，再見。B:再見。

A …先生，很高興見到你。旅途還愉快嗎？

B

….先生，很高興見到你。我今天先找個(gè)賓館，明天就想去貴公司看下，能否安排下？

A

好的，沒問題。旅館已經(jīng)找好了。在長安路三十號北京賓館。我們經(jīng)理已經(jīng)準(zhǔn)備好了，一直等你的到來。

B

太謝謝了，你們考慮的太周到了。現(xiàn)在是下午六點(diǎn)。那讓我們走吧。

One、recite some words Two、practical employment :

If you graduated from Jinhua Vocational College

.Then you want to find a job in the talents market.And one day ,you go to the market.And find some positions of a company.You are interested in one job.Then you enquire something about the job ,so the interview begins.Requirement : 1.Each group dispatchs one student to apply for one job.2.Each job hunter should speak English fluently.3.each job hunter should introduce himself/herself ,and answer some questions relate to the job.Employment

Lantian media organizations to become China's best integrated media experts, established in 1997, is headquartered in Beijing.The company is mainly involved in the field of IT business, communications, chemical, clients include multinational corporations and local international famous brands.We have Nearly 100 employees, and more than 90% from 4A advertising company and world famous enterprises.Humanity management is a solid foundation for the growth of our team and the high quality of our products is the principle of service to customers.As the rapid development of our company ,we need to employ some talents : 3.Business Assistant in Foreign Trading

Department.daily job :help the director to prepare documents ,deal with daily business matters , recept customers.Requirement : 1.)good oral english 2.)good communication skills ,good computer skills 3.)business techniques 4)Diligent, careful, honest, studious 2.Office clerk : daily job : answering telephone, processing information, the reception the guests, arranging meeting.Requirement : 1)good oral english.2)good communication skills ,good computer skills.3)careful , 3.English teacher

daily job : teach the other employees’english ,mainly the business english.Requirement : 1)good oral English.2)good teaching skills 3)be responsible to the job

藍(lán)天公司傳播機(jī)構(gòu)致力成為中國最好的整合傳播專家，成立于1997年，總部設(shè)在北京。公司主要業(yè)務(wù)領(lǐng)域涉及IT、通訊、日化,客戶包括跨國公司及本土國際化知名品牌。目前企業(yè)有員工近百人，90%以上來自4A廣告公司與國際知名企業(yè)。人性化管理是我們團(tuán)隊(duì)穩(wěn)固成長的基礎(chǔ)、產(chǎn)品質(zhì)量卓越是我們服務(wù)于客戶的原則。

Three

Unit 4 business reports

The thirteenth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims Employment : One.Introduce yourself : Two.Read a paragraph Three :Translation:

Thank you for your letter of 20 January 2004.We are disappointed to hear that our price for cigarette lighters is too high.We have known that our goods had damaged in shipment.That a great deal ,we must try our best to satisy our customers.Marketing is very impront to a business.Four.Answer questions.If you are a businessman ,how to develop your customers.Unit four One.Translation

1.起草一個(gè)報(bào)告

2.代表我 3.2008年9月4日的來信 4.支付條款

5.相關(guān)的信息

6.向你做真誠的道歉。7.look into the matter

8.take measures

9.concept of market 10.core marketing function 11.keep the promises 12.make efforts to

Two.Reading competition 1.This is to introduce Mr.Frank Jones, our new marketing specialist who will be in London

from April 5 to mid April on business.We shall appreciate any help you can give Mr.Jones.Yours faithfully 2.Dear Mr./ Ms，We are pleased to introduce Mr.Wang You, our import manager of Textiles Department.Mr.Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.Yours faithfully Three.translation :

1.尊敬的先生/小姐，現(xiàn)向您推薦我們的市場專家弗蘭克·瓊斯先生。他將因公務(wù)在四月15日到四月中旬期間停留倫敦。

我們將非常感謝您向瓊斯先生提供的任何幫助。

您誠摯的

2.尊敬的先生/小姐，我們非常高興向您介紹我們紡織部的進(jìn)口經(jīng)理王有先生。王先生將在你市度過三周，他要與主要的生產(chǎn)廠家拓展商務(wù)并為下一季度采購裝飾織品。

如能介紹他給可靠的生產(chǎn)廠家，向他提供所需的任何幫助或建議，我們將不勝感謝。

您誠摯的

Four.english topic : 1.Homework: Page 58:2.3

Exercise : One.Interpretation

Two.translation :

Unit four

1.You are an employee of TAIDA electronic company.2.I would like to attend the international fair in GuangZhou next month.3.International demand for these products seemed to be up and this might be a good year for your company to develop your business globally.4.Will you please draft a reply for me to this letter on my behalf ,tell them our products are out of stock.5.I am writing to order 3000of your caps at your advertised price of $ 2 each.Three.Asking questions : Requirement :the student who are called by teacher ask the other any question with an except of personal secret.If any one failed ,his or her number will be written on the blackboard.and there will be a little punishment.the punishment will be dicided by the class.Unit 5 leaflets

The fourteenth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business leaflets

2.to understand and use language in order to be striking..Reading: 1.to understand what product refers to and different types of products.2.to learn how the price affects cosumer’s buying decision and how the price should be set.42 Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision answer the following questions :please point out what type of decision making do the following decision makings belong to ?

1.buying an apartment 2.buying skirts

3.buying a soap 4.buying a leather belt

5.buying a drink 6.buying a washing machine

7.buying a basketball III.teaching process : One.read the new words.Writing activity : 1.introduction :student completes.2.steps for writing a leaflet.students complets.3.practice one : read in groups.translate in groups.4.practice

There is a new film ,the name is :san guo yan yi.you need write a leaflet.Answer questions : 1.what is your routine job when you work in MeiCheng town primary

school ? 2.what is your option ,when you have two choices ,one is a primary school teacher ,the other is an secretary in a trading company ?and why ? 3.how do you think of self –esteem ? 4.what kind of capability do you have ? Reading activity :

exercises : page 70:5.43 One.outline the words.Two.words and expressions Make sentences: 1)太晚回去不方便。

2)這種產(chǎn)品在市場上好賣。3)他是一個(gè)職業(yè)經(jīng)理人。

4)這是一個(gè)有著良好聲譽(yù)的公司。5)總統(tǒng)應(yīng)該由全民選舉。Three Text : Reading.Questions : 1.conclude the idea of part 1? 2.what are two kinds of products we know? 3.are all the things in the world products? 4.what is the meaning of the last sentence ? outline the words and expressions.make sentences :refer to :school

Unit 4 business reports

The fifteenth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing business letters.2.to understand and use language related to business letters.Reading: 1.to understand why marketing strategic planning is so important to an organization and how to make such a planning.2.to learn what market segmentation fefers to and the factors that might influcence the market segmentation.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.Revision 8.the use of leaflet: 1).it is about a sales or a bargain

2)it is about legal rights and rules 3)it is about person’s responsibility 9.what is the rule of a leaflet : 1)easily to read 2)eye catching

3)address,date ,phone ,contacting person 4)slogan,figures,not full sentence , III.Writing activity:leaflets 1.students teaching : teacher point out the mistakes and merits of teaching.2.steps for writing leaflets

1)layout The rule : Easy to read ,eye catcing ,contain an address and a date

2)indentify the relevant information and present it in a suitable order.3)Write the letter Pay attention : a.full sentences are not necessary

b.slogans may be useful for pursuading

c.figures are also used to give information briefly and clearly 5)Check your work by considering the following points.a.layout(is your layout proper)b.information(have you collected all the relevant information and made it up logically)c.language and tone(are your language and tone appopriate.)d.spelling ,grammar and punctuation(have you checked your spelling ,grammar and punctuation)1.practice three

1)studnets read the situation ,then translate the meaning of the text.1)teacher points out some phrases.3)students read the text ,then ask some students read.4)then a student explains the meaning.pay attention to the important phrases.46 Ⅳ.passage a product Read the new words.Paragraph one : Students read ,then translate the meaning.Teacher ask :the two classes of products.V.exercise : Page 75,3,4

Unit

Unit 6 lists

The sixteenth lesson

Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing lists.2.to understand and use language related to lists.Reading: 1.to learn the advertising objectives and the major types of advertising media..2.to learn the definition of personal selling ,its process,advantages and disadvangages.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.comunication : 1)what is your felling of practice ? 2)what did you learn from the practice ? III.Writing activity:lists

Introduction

1.students read the paragraph

2.teacher asks : what is a list ? Under what circumstances do you use a list ? Layout

Students reads ,ask one student speak the layout.47 Indentify the relevant information and present it in a suitable order.Write the list

Language in lists should be short ,brief ,and to the point.Check your work by considering the following points.a.layout(is your layout proper)b.information(have you collected all the relevant information and made it up logically)c.language and tone(are your language and tone appopriate.)d.spelling ,grammar and punctuation(have you checked your spelling ,grammar and punctuation)practice one paragraph one

teacher asks a question : why some companies in developed countries move to the other developing countries ? paragraph two

phrases :as well as :make a sentence paragraph two

students read the paragraph ,translate the meaning one by one.teacher asks : if your company meets a low cost competition ,what kind of steps should you take ? phrases :a range of stragegies , paragraph three phrase :weak point teacher asks : what is the strong point of japanese companies ? passage a

reads the new words : teacher tests the students.advertising development teacher asks : what is the advertising development?what factors cause advertising development? Advertising objectives Discussion : What is the objectives of ads?

Unit 6 lists

The eighteenth lesson Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing lists.2.to understand and use language related to lists.Reading: 1.to learn the advertising objectives and the major types of advertising media..2.to learn the definition of personal selling ,its process,advantages and disadvangages.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.comunication : III.Introduction

Teacher asks questions : 1.What is a list ? 2.What kind of advertisement you have watched before attracted you deeply ? Types of advertising media : Merits and shortcomings Public service advertising

Who organizes the public ads? Organize advertising yourself and use an advertising agency Teacher ask :

If your company sells caps ,what kind of media should you choose ?and what is the reason ? Debate : Ads has advantages in modern society ,ads has disadvantages in modern society Exercise : Page 95

Unit 6 lists

The nineteenth lesson Properties: Recorder,multifunctional media , Teaching Objectives: Writing: 1.to Practise writing lists.2.to understand and use language related to lists.Reading: 1.to learn the advertising objectives and the major types of advertising media..2.to learn the definition of personal selling ,its process,advantages and disadvangages.Teaching way : Let the students practise ,and make some discussion ,create some situations.Teaching Procedures: I.Showing the teaching aims II.comunication : III.Introduction

Teacher asks questions : 1.how many tpyes of ads media do you know ? 2.if the customer is the college student,which kind of advertisement media would you choose ?why ? Types of advertising media : Merits and shortcomings Public service advertising

Who organizes the public ads? Organize advertising yourself and use an advertising agency

第二篇：商務(wù)英語教案1

《商務(wù)英語寫作》教學(xué)大綱

一、課程性質(zhì)、任務(wù)和基本要求

1．課程性質(zhì)

《商務(wù)英語寫作》是商務(wù)英語專業(yè)的專業(yè)核心課程，也是文秘、國貿(mào)等涉外專業(yè)的重要選修課程，旨在培養(yǎng)學(xué)生英語五項(xiàng)技能中的英語寫作能力。此課程涵蓋了商務(wù)英語基本寫作類型、寫作規(guī)范、寫作格式和寫作方法，課程內(nèi)容與現(xiàn)實(shí)商務(wù)生活緊密結(jié)合，既提供各種實(shí)例，又設(shè)計(jì)了一體化的實(shí)訓(xùn)，訓(xùn)練學(xué)生用英語有條理地組織商務(wù)信息，起草規(guī)范得體、條理清晰的商務(wù)文書，合理利用商務(wù)交流中的禮節(jié)和技巧，建立有效的商務(wù)溝通。

2．課程任務(wù)

開設(shè)本課程旨在使學(xué)生對商務(wù)情景中最常見和最常用的各種應(yīng)用文的用途及格式有一個(gè)總的了解，使其不僅能熟悉商務(wù)文體的各種慣用英文表達(dá)法，而且能廣泛增加有關(guān)商務(wù)知識，并在模擬及實(shí)景中運(yùn)用這些知識進(jìn)行商務(wù)交際。

3．基本要求：

充分利用教材中的商務(wù)材料以及老師所給的案例，并結(jié)合所學(xué)商務(wù)知識，與現(xiàn)實(shí)商務(wù)活動(dòng)進(jìn)行多種形式的聯(lián)系，提高學(xué)生對各種商務(wù)寫作材料的準(zhǔn)確理解和把握。經(jīng)過反復(fù)學(xué)習(xí)、模仿和套用，掌握商務(wù)應(yīng)用文的書寫規(guī)律和方法，逐漸學(xué)會撰寫各類商務(wù)應(yīng)用文，力求語言正確，表達(dá)得體，在實(shí)際操作中活學(xué)活用。

二、教學(xué)目標(biāo)：

1．課程能力目標(biāo)：

（1）能夠根據(jù)招聘廣告并結(jié)合個(gè)人實(shí)際情況，熟練撰寫英語求職信、應(yīng)聘信、求職追蹤信和個(gè)人簡歷等求職類文書

（2）能夠運(yùn)用商務(wù)交際中的禮節(jié)和技巧，撰寫英語邀請函、感謝信、祝賀信等常見社交類文書

三、課程內(nèi)容

英語求職類文書

[教學(xué)重點(diǎn)]

能夠撰寫英語求職類文書

[教學(xué)內(nèi)容]

1．英文求職信 2．個(gè)人簡歷 3．面試

英語社交類文書

[教學(xué)重點(diǎn)]

能夠撰寫英語社交類文書

[教學(xué)內(nèi)容]

1．邀請函 2．感謝信 3．祝賀信 4.電子郵件

[教學(xué)重點(diǎn)]

能夠撰寫英語事務(wù)類文書

[教學(xué)內(nèi)容]

1．啟事與通知 2．備忘錄 3．商務(wù)報(bào)告 4.會議紀(jì)要 5.商務(wù)會議

[教學(xué)重點(diǎn)]

能夠撰寫英語宣傳類文書

[教學(xué)內(nèi)容]

1．名片 2．簡章

3．商品使用說明書 4.推銷函 5.交易會

英語事務(wù)類文書

英語宣傳類文書

英語經(jīng)濟(jì)類文書 [教學(xué)重點(diǎn)]

能夠撰寫英語經(jīng)濟(jì)類文書

[教學(xué)內(nèi)容]

1．詢盤與回復(fù) 2．報(bào)盤與還盤 3．訂單與合同

（3）能夠規(guī)范地起草英語啟示、通知、備忘錄、商務(wù)報(bào)告、會議紀(jì)要等常用公務(wù)文書（4）能夠比較規(guī)范地撰寫英語名片、簡章、商品使用說明書、推銷函等主要商務(wù)宣傳文書

（5）能夠正確、得體地處理詢盤信、發(fā)盤信、還盤信、訂單與合同等常規(guī)外貿(mào)商務(wù)函電。

2．課程知識目標(biāo)

（1）掌握英文求職信、應(yīng)聘信和個(gè)人簡歷的基本格式和主要內(nèi)容；（2）了解英文書信的基本格式和不同書信類型的寫作特點(diǎn)；

（3）掌握英文啟示、通知、備忘錄、商務(wù)報(bào)告、會議紀(jì)要等常用公務(wù)文書的格式和要素；

（4）明確英文名片、簡章，商品使用說明書、推銷函等主要商務(wù)宣傳文體的特點(diǎn)；（5）了解詢盤信、發(fā)盤信、還盤信、訂單與合同等英文商務(wù)函電的格式與往來中涉及的外貿(mào)術(shù)語。

3．課程素質(zhì)目標(biāo)：

各項(xiàng)目鍛煉同學(xué)們交流、合作、競爭、分析、總結(jié)、演講、答辯等方面的素質(zhì)。

課程發(fā)展的主要?dú)v史沿革

為了適應(yīng)對外經(jīng)貿(mào)發(fā)展的需要，為了培養(yǎng)復(fù)合型人才，高等院校相繼開設(shè)了諸如商務(wù)英語、科技英語等實(shí)用性和應(yīng)用性很強(qiáng)的課程。外經(jīng)貿(mào)英語應(yīng)用文是一門傳統(tǒng)性專業(yè)課程。近年來，我國外經(jīng)貿(mào)事業(yè)蓬勃發(fā)展，對外經(jīng)濟(jì)貿(mào)易交流交往的數(shù)量和范圍都有了很大增加。所以，對外書面交流交往就不能僅僅局限在外經(jīng)貿(mào)函電這個(gè)狹小范圍里。同時(shí)，隨著通訊交流方式方法的現(xiàn)代化，諸如電報(bào)電傳等傳統(tǒng)通訊方式已經(jīng)被淘汰，取而代之的則是傳真、電子郵件等。為了適應(yīng)時(shí)代和市場發(fā)展的需要，從外經(jīng)貿(mào)英語函電或外經(jīng)貿(mào)英語應(yīng)用文這種傳統(tǒng)課程，就發(fā)展而來并廣泛開設(shè)了《商務(wù)英語寫作》課程?！渡虅?wù)英語寫作》課程是商務(wù)英語專業(yè)必修課和主干課，在復(fù)合型人才的培養(yǎng)中占有極其重要的位置，因?yàn)閷懽骷寄苁乾F(xiàn)代商業(yè)社會對商務(wù)專業(yè)人才的基本素質(zhì)要求。



第三篇：商務(wù)英語教案book1

Unit One

Work

Ⅰ Objectives

1.grasp the main idea 2.appreciate the spirit demonstrated in the text 3.master the key language points and grammatical structures in the text 4.conduct a series of reading, listening, speaking and writing activies Ⅱ Language Points 1.new words

self-esteem,schooling,stern,limitation,muster,respond,aimlessly,dusk,meekly,demanding,cautiously,falsely,reluctant,slip,strew,stun,depression… 2.idioms & Expressions Contribute to, muster the courage, respond to, drop out, stare at, get through, pull out, start over…

3.Sentence structure With rows and row of people seats at rows and rows of Bring her to knock on a door As the days passed Walk up the long flight of stairs to With chin on chest …

Ⅲ 教學(xué)內(nèi)容及學(xué)時(shí)分配： Time allotment: 1st-4th period: readingⅠ&Ⅱ

5th-8nd period: excises and integrated skills Ⅳ 教學(xué)重點(diǎn)及難點(diǎn)：

Important language points in the text Ⅴ 教學(xué)內(nèi)容的深化及拓寬：

Students conduct a series of reading, listening, speaking and writing practice to deepen their understanding of the points taught in class.Ⅵ 教學(xué)方式及在教學(xué)中應(yīng)注意的問題：

A combination of traditional teaching methods with the communicative approach will be adopted.Special attention should be paid to classroom interaction.Give students time to adapt to the new teaching mode in the university that are quite different from the one they were used to in the middle school.More encouragement is needed and more guidance will be given to them in their extracurricular study.Ⅷ 教學(xué)步驟Steps 一.1st-2nd period: readingⅠ&Ⅱ ? Pre-reading Tasks: 1.What job do you like best? why.2.The class is divided into two groups based on different ideas and debate on the topic: what do you think of college students’ taking part-time job in their spare time? ? While-reading Tasks:

1.Ask Ss read the whole text and find out the main idea and structure 2.devided the text into four parts and find out main idea of each part.3.Ask Ss to skim each para and discuss some questions according to exercises.cture of the text.? Homework: 1.retell the text by their own words 2.Finish exercises.3.Finish reading II.二.3st-4th period: readingⅠ&Ⅱ

? Retell text I & review ? Check exercises ? Explain important words in reading II and check exercises ? Homework: 1.role playing activity 2.Finish extension exercises.3.prepare a speech about self-esteem 三.5th-6th period: extension exercises

? role playing activity ? Check exercises

Unit Two

Work

Ⅰ Objectives

1.grasp the main idea 2.appreciate the spirit demonstrated in the text 3.master the key language points and grammatical structures in the text 4.conduct a series of reading, listening, speaking and writing activies Ⅱ Language Points 4.new words

etiquette,courtesy,representative,gracious,occasional,beverage,vary,ritual,verbal,offense,acknowledge,routine,chitchat,rigidly,casual,loosely,socialize,collegial 5.idioms & Expressions count for much, boil down to, call for, take offense, frown on, cut short, get the messgae … 6.Sentence structure Get along with one another Although corporate cultures vary form business to business and even from region to region

Look the other way …

Ⅲ 教學(xué)內(nèi)容及學(xué)時(shí)分配： Time allotment: 1st-4th period: readingⅠ&Ⅱ

5th-8nd period: excises and integrated skills Ⅳ 教學(xué)重點(diǎn)及難點(diǎn)：

Important language points in the text Ⅴ 教學(xué)內(nèi)容的深化及拓寬：

Students conduct a series of reading, listening, speaking and writing practice to deepen their understanding of the points taught in class.Ⅵ 教學(xué)方式及在教學(xué)中應(yīng)注意的問題：

A combination of traditional teaching methods with the communicative approach will be adopted.Special attention should be paid to classroom interaction.Give students time to adapt to the new teaching mode in the university that are quite different from the one they were used to in the middle school.More encouragement is needed and more guidance will be given to them in their extracurricular study.Ⅷ 教學(xué)步驟Steps 一.1st-2nd period: readingⅠ&Ⅱ ? Pre-reading Tasks: 1.The class is divided into several groups to discuss about business etiqutte, and share together.? While-reading Tasks:

4.According to text, what is necessary for a god employee? 5.Should everyone know how t.greet visitors and make them feel comfortable?And why? 6.Ask Ss to skim each para and discuss some questions according to exercises.cture of the text.? Homework: 1.retell the text by their own words 2.Finish exercises.3.Finish reading II.二.3st-4th period: readingⅠ&Ⅱ

? Retell text I & review ? Check exercises ? Explain important words in reading II and check exercises ? Homework: 1.role playing activity 2.Finish extension exercises.3.prepare a speech about self-esteem 三.5th-6th period: extension exercises

? role playing activity ? Check exercises

Unit Three

Work

Ⅰ Objectives

1.grasp the main idea 2.appreciate the spirit demonstrated in the text 3.master the key language points and grammatical structures in the text 4.conduct a series of reading, listening, speaking and writing activies Ⅱ Language Points 7.new words

keyboard, dedicate,bakery,aisle instantly,subtotal,nutritional,sort,fraction,deli,delivery 8.idioms & Expressions send out,dedicate,link up, account for, set foot in … 9.Sentence structure View items by category or by brand Sort products instantly by nutritional contents Create personal shopping lists to save time …

Ⅲ 教學(xué)內(nèi)容及學(xué)時(shí)分配： Time allotment: 1st-4th period: readingⅠ&Ⅱ

5th-8nd period: excises and integrated skills Ⅳ 教學(xué)重點(diǎn)及難點(diǎn)：

Important language points in the text Ⅴ 教學(xué)內(nèi)容的深化及拓寬：

Students conduct a series of reading, listening, speaking and writing practice to deepen their understanding of the points taught in class.Ⅵ 教學(xué)方式及在教學(xué)中應(yīng)注意的問題：

A combination of traditional teaching methods with the communicative approach will be adopted.Special attention should be paid to classroom interaction.Give students time to adapt to the new teaching mode in the university that are quite different from the one they were used to in the middle school.More encouragement is needed and more guidance will be given to them in their extracurricular study.Ⅷ 教學(xué)步驟Steps 一.1st-2nd period: readingⅠ&Ⅱ ? Pre-reading Tasks: 1.The class is divided into several groups to discuss about the differences between the ways of traditional shopping and vitual shopping.? While-reading Tasks:

7.what kind of store will change the way we shop? 8.The oneline shopping service is free,isn’t it? 9.How is the food you have ordered delivered to you?

cture of the text.? Homework: 1.retell the text by their own words 2.Finish exercises.3.Finish reading II.st-th二.3 4 period: readingⅠ&Ⅱ

? Retell text I & review ? Check exercises ? Explain important words in reading II and check exercises ? Homework: 1.role playing activity 2.Finish extension exercises.3.prepare a speech about self-esteem th-th三.5 6 period: extension exercises

? role playing activity ? Check exercises

Unit Five

Work

Ⅰ Objectives

1.grasp the main idea 2.appreciate the spirit demonstrated in the text 3.master the key language points and grammatical structures in the text 4.conduct a series of reading, listening, speaking and writing activies Ⅱ Language Points 10.new words

tip,assert,shape,count,financing,potential,competitor,lowlife,head,aggressively,supplieive,prospect,regard sore,tough,provided,upset,warehouse,acquiesce 11.idioms & Expressions go around,in turn,head for,in this/that case,keep sb’s cool … 12.Sentence structure View items by category or by brand Sort products instantly by nutritional contents Create personal shopping lists to save time …

Ⅲ 教學(xué)內(nèi)容及學(xué)時(shí)分配： Time allotment: 1st-4th period: readingⅠ&Ⅱ

5th-8nd period: excises and integrated skills Ⅳ 教學(xué)重點(diǎn)及難點(diǎn)：

Important language points in the text Ⅴ 教學(xué)內(nèi)容的深化及拓寬： Students conduct a series of reading, listening, speaking and writing practice to deepen their understanding of the points taught in class.Ⅵ 教學(xué)方式及在教學(xué)中應(yīng)注意的問題：

A combination of traditional teaching methods with the communicative approach will be adopted.Special attention should be paid to classroom interaction.Give students time to adapt to the new teaching mode in the university that are quite different from the one they were used to in the middle school.More encouragement is needed and more guidance will be given to them in their extracurricular study.Ⅷ 教學(xué)步驟Steps 一.1st-2nd period: readingⅠ&Ⅱ ? Pre-reading Tasks: 1.The class is divided into several groups to discuss about different kind of business reputation.? While-reading Tasks:

10.what is the most valuable asset one can have in business? 11.what is reputation according to the author? 12.what are the tips to establish a good business reputation?

cture of the text.? Homework: 1.retell the text by their own words 2.Finish exercises.3.Finish reading II.二.3st-4th period: readingⅠ&Ⅱ

? Retell text I & review ? Check exercises ? Explain important words in reading II and check exercises ? Homework: 1.role playing activity 2.Finish extension exercises.3.prepare a speech about self-esteem th-th三.5 6 period: extension exercises

? role playing activity ? Check exercises

Unit Seven

Work

Ⅰ Objectives

1.grasp the main idea 2.appreciate the spirit demonstrated in the text 3.master the key language points and grammatical structures in the text 4.conduct a series of reading, listening, speaking and writing activies Ⅱ Language Points 13.new words

dimension,mobility,earnestly,mobile,stride,fascination,booth,freeform,saga,conventional,startling,expense,welter,hindrance,flair,dramatic 14.idioms & Expression at the expense of ,think nothing of, pick up,at length,refer to, by mistake,apprise of, sort out,turn out,have a word with,ring off 15.Sentence structure Add a fresh dimension to the comedy of life Self-importance gets a positive boost by the mobile phone Each spoke on independent phones with great energy and at enomous length to someone somewhere…

Ⅲ 教學(xué)內(nèi)容及學(xué)時(shí)分配： Time allotment: 1st-4th period: readingⅠ&Ⅱ

5th-8nd period: excises and integrated skills Ⅳ 教學(xué)重點(diǎn)及難點(diǎn)：

Important language points in the text Ⅴ 教學(xué)內(nèi)容的深化及拓寬：

Students conduct a series of reading, listening, speaking and writing practice to deepen their understanding of the points taught in class.Ⅵ 教學(xué)方式及在教學(xué)中應(yīng)注意的問題：

A combination of traditional teaching methods with the communicative approach will be adopted.Special attention should be paid to classroom interaction.Give students time to adapt to the new teaching mode in the university that are quite different from the one they were used to in the middle school.More encouragement is needed and more guidance will be given to them in their extracurricular study.Ⅷ 教學(xué)步驟Steps 一.1st-2nd period: readingⅠ&Ⅱ ? Pre-reading Tasks: 1.The class is divided into two groups to discuss about the advantage and disadvantage about mobile phone.? While-reading Tasks:

13.Is it true that mobile phones have become popular? 14.what was described as the mobile-phone sofeshoe shuffle? 15.what’s the new meaning of the concept ‘wrong number?

? Homework: 1.retell the text by their own words 2.Finish exercises.3.Finish reading II.二.3st-4th period: readingⅠ&Ⅱ

? Retell text I & review ? Check exercises ? Explain important words in reading II and check exercises ? Homework: 1.role playing activity 2.Finish extension exercises.3.prepare a speech about self-esteem th-th三.5 6 period: extension exercises

? role playing activity ? Check exercises

第四篇：1英語教案

大綱 Part 1 音標(biāo)

第一節(jié) 慢速朗讀句子，練習(xí)清晰標(biāo)準(zhǔn)的發(fā)音 第二節(jié) 快速自學(xué)音標(biāo)拼讀 第三節(jié) 交際中的基本語調(diào) 第四節(jié) 總結(jié)、復(fù)習(xí)Part 2 單詞

第五節(jié) 英語詞匯的分類 第六節(jié) 如何快速記憶單詞 第七節(jié) 小學(xué)英語詞匯歸類 第八節(jié) 總結(jié)、復(fù)習(xí)Part 3 基礎(chǔ)詞組

第九、十、十一節(jié) 常用詞組 Part 4 句子

第十二、十三節(jié) 英語基本句型 Part 4 日常交際

第十四、十五、十六節(jié) 小學(xué)日常交際用語 Part 5 作文

第十七、十八節(jié) 人：自我介紹，我周圍的人

第十九、二十節(jié) 事：我開學(xué)了，六一兒童節(jié)，過年，大掃除Part 6 總結(jié)

第五篇：英語教案1

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實(shí) 驗(yàn)（通 達(dá)）小

學(xué)

Unit11 In the zoo 一．教學(xué)目標(biāo)：

1）知識與技能：會認(rèn)讀三個(gè)單詞，知道意思；理解句子含義，會一問一答；理解歌曲內(nèi)容，會唱

2)過程與方法：TPR、情景教學(xué)、圖片、PPT等 3）情感態(tài)度價(jià)值觀： 保護(hù)小動(dòng)物

二．教學(xué)重點(diǎn)：三個(gè)單詞、三個(gè)句子、歌曲

三、教學(xué)難點(diǎn)：三個(gè)句子

四、教學(xué)時(shí)數(shù)：2課時(shí)

五、教學(xué)準(zhǔn)備：CD面包機(jī)，圖片，頭飾，小動(dòng)物卡片，香蕉、紙盒箱，句型條等

六、教學(xué)過程： I.Greeting: T:Class begin

S:Good morning,Susan.T:Good morning,everyone II.Warm up T/S: T:First，Let’s do warm up,OK? S:OK!

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實(shí) 驗(yàn)（通 達(dá)）小

學(xué)

T/S:Come Come Come on… Sit down,please.III.Review: 1.word.T:Now I have some pictures in my hands.First,let’s review.Team A/B/C competition When I take out the picture you must jump and say the word.OK? S:OK!T:six/seven/eight(T:Team A is good.I will give you an animal.)T:This time,When I take out the picture you must show me your fingers and say the word.(T:Team B is good)1.Sentences T:How to read?(Take out the sentence card put it on the board)S:I can see six rabbits.IV.New lesson: 1.words

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實(shí) 驗(yàn)（通 達(dá)）小

學(xué)

T:Today it’s a sunny day.Where do you want to go? Let’s go to the zoo,OK? S:OK!T:Look at the big picture.what can you see? S:長頸鹿

T:giraffe.All of you ,please do the action and say the word.(2 times)Team A do the action and say the word one by one.(Put the word picture on the blackboard)T:How do you spell this word? S:G-i-r-a-f-f-e.giraffe T:Look at the picture one more time.What can you see? S：斑馬

T:Zebra.team B touch the picture with your arm and say the word.T:How do you spell this word? S:Z-e-b-r-a zebra T:Look at the picture again.What can you see? S：猴子

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實(shí) 驗(yàn)（通 達(dá)）小

學(xué)

T:Monkey.Please Team C do the action and say the word one by one.T:How do you spell this word? S:M-o-n-k-e-y.monkey.T:Now let’s play a game.when I hit the word.you must jump and say the word.Team A.B.C competition.2.Sentences T:I will tell a story.Look at the PPT(PPT1)One day,Sue and Andy go to the zoo.What happened? T:What’s this?(Point the lion)S:Lion T:The lion often likes this ?。?、、、（do the action）But this lion it’s lovely.(do the action)T:It’s lovely(put the sentence card on the blackboard)Look at this one TS:It’s lovely.T:Everyone please look: Andy will feed the monkey a banana.but the man says:Don’t feed the animals.Andy says:I’m sorry.CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實(shí) 驗(yàn)（通 達(dá)）小

學(xué)

T:Read after me: Don’t feed the animals.(put the sentence card on the blackboard)T:Now let’s ask and answer.I will ask you will answer,please loudly.T:Don’t feed the animals.S:I’m sorry.T:Now change it.S:Don’t feed the animals.T:I’m sorry.T:Let’s practice.team A ask team B.team B asks team C.team C asks team A.Team A、B、C competition.Let me see which team is better? T:Now let’s performance the conversation.Who wants to be the man?Who wants to be the monkey? Who wants to be the monkey? 3.Song T:Look at Susan S:Chua!(3times)T:I have a giraffemonkeyzebra.What do you have?

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實(shí) 驗(yàn)（通 達(dá)）小

學(xué)

S:I have a …

T:Now let’s sing a song.Open your books.Turn to P25.The first time read T:Now let’s sing this song.Stand up.S:One Two T/S:I have a zoo… 4.Check: T:Now let me check you one by one.(clap your hands and say)T:Which team is winner?Team A 5.T:Class is over.M:Stand up S:Goodbye Susa.T:Goodbye everyone 6.Homework Writing:Unit11 words 1line, Listening:listen to the Unit11 and Unit4 tape.一．板書：

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE A B C Review： Words： Sentences： 6 six giraffe monkey 1.It’s lovely.7 seven 2.Don’t feed the animals.8 eight zebra I’m sorry.What can you see? I can see six rabbits.長 春 市 第 二 實(shí) 驗(yàn)（通 達(dá)）小

學(xué)

三、教學(xué)反思：

本節(jié)課按照教學(xué)進(jìn)度要求講授的是一節(jié)新課，整堂課完全按照教學(xué)流程進(jìn)行的。為了讓孩子學(xué)得更好，在課前，我做了充足的準(zhǔn)備，從教案的書寫、PPT、教具的制作，我都很用心的做了準(zhǔn)備。即便是如此，還是有很多不足：

1.出現(xiàn)了口誤Team A ask 應(yīng)該是Team A asks 2.語速稍快了些

3.選的課有些難，如果按照正常教學(xué)進(jìn)度，我們應(yīng)該將Unit5，而我選擇的是Unit11，中間跨了6單元，而這其中還有很多沒學(xué)過的知識點(diǎn)，本節(jié)課也涉及到了。4.在講授句子時(shí)，因?yàn)樽龅腜PT電腦沒有播放出來，所以影響了授課效果，導(dǎo)致孩子掌握的并不是很好，和預(yù)期的效果有點(diǎn)差距。

CHANG CHUN SHI DI ER SHI YAN(TONG DA)XIAO XUE

長 春 市 第 二 實(shí) 驗(yàn)（通 達(dá)）小

學(xué)

這次的公開課分享交流會，讓我深刻體會到了，作為教育工作者，認(rèn)真?zhèn)浜妹恳惶谜n、寫好每一次教案至關(guān)重要！要把平時(shí)的每一節(jié)課當(dāng)成是公開課，是我接下來要努力和奮斗的方向。試想如果能做到每次課后進(jìn)行反思、總結(jié)、積累，不久的將來，我也將會成為名師！

有句話說得好：不想當(dāng)將軍的士兵不是好士兵！作為教育工作者，我想說的是：要把自己打造成在語文中會講英語課的老師，在英語中會講語文的老師！不斷的學(xué)習(xí)、反思、總結(jié)，積累，為把自己打造成名師而努力！加油！