第一篇：曹哥演講稿

尊敬的亦蘭姐，親愛的朋友們：

大家上午好！我是第五組的曹源河，現(xiàn)在代表小組向大家展示我們的創(chuàng)業(yè)項目。首先，先讓大家認識一下我們的小組成員吧。溫柔可人的清哥、猥瑣壞男人偉龍、大姐大敏儀、讓男人有壓力讓女人有動力的芬芬、不良少女淑華，還有高大偉岸的我——曹源河。當然，也許大家都會說這個介紹是不是太有創(chuàng)意？是的，作為“要做廣告人先做文化人”的我們來說，創(chuàng)意不是重要的么？我們創(chuàng)意，所以我們存在，所以我們的項目才能成之為品牌項目。謝謝！

為什么要集體高調(diào)亮相？因為如果我們的項目成功，也許不久的將來，我們也將擁有奧迪、擁有奔馳，也許展望未來，我們就是下一個江南春，所以，請大家務必記住我們，現(xiàn)在一起吃苦，將來一起致富！謝謝！

無產(chǎn)階級馬克思主義先鋒戰(zhàn)士應該始終牢記“理論作用于實踐”的真理，而作為一名廣告人，我們的項目和我們的專業(yè)有著千絲萬縷的關系，那就是成立北師傳媒寡頭——珠海師大傳媒有限責任公司。公司只是一個平臺，我們的業(yè)務非常豐富，但公司主打產(chǎn)品是珠海目前為止絕無僅有的——公交車載視屏廣告。作為我們創(chuàng)業(yè)的根基，珠海師大傳媒有限責任公司肩負著養(yǎng)活6個家庭中6號人的歷史使命，下面就讓我們一起去揭開它神秘的面紗吧。

珠海師大傳媒有限責任公司成立于2010年6月，是北京師范大學珠海分校藝術與傳播學院旗下子產(chǎn)業(yè)，是一家集策劃、制作、創(chuàng)意、代理、咨詢?yōu)橐惑w的媒介性廣告公司。我們的業(yè)務范圍主要是以北師大為中心輻射的珠海高新大學園區(qū)的廣告宣傳，公司以廣告班創(chuàng)意六人組為管理核心，吸納北師大各院各專長同學為核心骨干，我們設有策劃部、客戶部、創(chuàng)作部、財務部、物資采購部及辦公室等六大部門。師大傳媒是北師大學子理論教育與社會實踐的平臺，我們的宗旨是提供舞臺讓廣大學子學以致用，讓廣告客戶以最低的廣告成本做到最佳的廣告?zhèn)鞑バЧ麖亩鴮崿F(xiàn)經(jīng)濟效益與社會效益。

我們的目標是打造屬于北京師范大學珠海分校自己的傳媒品牌，躋身珠海傳媒十強。

“讓創(chuàng)意在北師翱翔”是我們的創(chuàng)業(yè)口號，旨在通過各種宣傳方式及各種媒體的交叉使用使廣告效果最大化。

在我們的營銷過程中，我們將把學校學生市場獨有的特點與廣告客戶的具體需求相結(jié)合，走一條有自己特色的路。在公司成立前兩個月我們將著重對以北師大為中心輻射的珠海高新大學園區(qū)廣告市場進行全面調(diào)查與分析，總結(jié)各組詳盡數(shù)據(jù)；與此同時加強與校內(nèi)各大學生社團如校學生會、校藝術團、社團聯(lián)合會、各學院學生會的聯(lián)系與合作，廣泛吸納各式人才，鞏固營銷團隊競爭力；加強與印刷公司合作，確保相應的物料如海報等宣傳品的供應鏈；此外，作為校內(nèi)傳媒公司，除了公司自身開發(fā)的公交視屏廣告媒體外，加強與校內(nèi)其他媒體如光影藝傳、陽臺網(wǎng)的合作，以為公司的正式經(jīng)營作鋪墊。公司正式經(jīng)營后，主打品牌——公交視屏廣告，整合各類資源加強宣傳力度。

師大傳媒目前與校內(nèi)各大社團活動的廣告推廣、立言文化傳媒有限公司、陽臺網(wǎng)、珠海大學生網(wǎng)直接競爭，其中立言傳媒和陽臺網(wǎng)是公司未來業(yè)務發(fā)展的最大的潛在競爭對手。但是對比以上競爭者平面靜態(tài)廣告而言，我們的公交視屏廣告宣傳具有影音與動畫相結(jié)合，人流相對集中的優(yōu)勢，并且宣傳方式的交叉多樣性使我們的廣告推廣更專業(yè)、更全面。師大傳媒提供的產(chǎn)品和服務有： 1專業(yè)化的廣告服務：

師大傳媒有限責任公司為廣告客戶提供廣告創(chuàng)意規(guī)劃，設計出最符合在學校特定時期在校園推廣的最佳方案，提供詳細準確的咨詢服務，包括市場調(diào)研、數(shù)據(jù)分析、得出結(jié)論。從而使廣告客戶的投資更科學、合理，全方位的與消費者接觸；

2全面的業(yè)務服務

師大傳媒有限責任公司是北師大珠海分校第一家由在校大學生創(chuàng)辦的廣告公司，具有得天獨厚的校園區(qū)域優(yōu)勢，掌握著最新的校園生活動態(tài)。師大傳媒提供公交視屏廣告、露天大型路演、產(chǎn)品一對一營銷策劃、具體商業(yè)文藝演出、上 門推銷、派發(fā)傳單等業(yè)務。作為主打產(chǎn)品——公交車載視屏廣告存在的意義又何在呢？

受眾接受廣告信息一般是處于精神放松的時刻，而在乘坐公交車的時候即課后難得的空閑時段，公交視屏廣告目前在珠海市公交系統(tǒng)尚屬空白，對于 師大傳媒來說是一次嘗試也是一次機遇。

接下來，一起來看看我們項目所面臨的市場環(huán)境吧： 先看幾組數(shù)據(jù)

眾所周知，以北師大為中心輻射的珠海高新大學園區(qū)包括北京師范大學珠海分校、北京師范大學-香港浸會大學聯(lián)合國際學院、北京理工大學珠海學院、中山大學珠海校區(qū)、暨南大學珠海學院、吉林大學珠海學院、遵義醫(yī)學院珠海校區(qū)等幾所知名高校。而本公司公交視屏廣告業(yè)務初步計劃是以珠海市公交路線10A、69路、70路為主路線。沿海輻射北京師范大學珠海分校、北京師范大學-香港浸會大學聯(lián)合國際學院、北京理工大學珠海學院、中山大學珠海校區(qū)等四所高校。在四所高校中，北京師范大學珠海分校擁有在校學生18000余名，學費最低為16000元，北京師范大學-香港浸會大學聯(lián)合國際學院擁有在校學生4300余名，學費最低為5300元，北京理工大學珠海學院擁有在校學生15000余名，學費最低為13500元，中山大學珠海校區(qū)擁有在校學生10000余名，學費最低為4500元。其中北京師范大學珠海分校、北京師范大學-香港浸會大學聯(lián)合國際學院更是珠海市甚至是廣東省內(nèi)著名的“貴族式”學校，學生消費實力居廣東省各高校前列，這兩所學校學生平均每月消費為2000余元，北京理工大學珠海學院學生平均每月消費為1000余元，中山大學珠海校區(qū)學生平均每月消費為800余元。僅這四所學校學生每月消費金額為6760萬元。按照正常消費，除卻就餐費用百分之六十，剩余百分之四十也即1350萬元每月的消費額，那么每學年按照10各月計算即為1億3500萬元。

這筆費用即是用于生活休閑、服飾、交際等費用的。珠海處于改革開放的前沿、處在經(jīng)濟發(fā)達的珠三角地區(qū)，珠海本地乃至珠三角其他地區(qū)如廣州、深圳、中山等地的商家都在積極開發(fā)這塊市場，搶占市場份額，在眾商家云集的珠三角地區(qū)，每一類產(chǎn)品的生產(chǎn)商都是存在著異常激烈的競爭的，而哪個生產(chǎn)商或者廣告代理商能夠在廣告投放上找到合適的媒介與途徑，則其也將贏得這塊市場。

分析完這個巨大的市場，我們再來看看這兩條公交路線吧；

69路及10A線路市區(qū)華子石西站前路線是一致，沿途經(jīng)珠海高新技術園區(qū)、唐家灣鎮(zhèn)、中山大學第五附屬醫(yī)院等重要站點，沿途更是分布著海怡灣畔、鳳凰山一號、聚龍溪山莊、銀星雅苑、美麗灣、每一間等高檔商業(yè)住宅區(qū)，沿線的居民聚集更是將大學園區(qū)范圍大大擴展。

69路公交車途徑商業(yè)發(fā)達的香洲百貨、吉之島、九州城等區(qū)域，駛向珠海十景之圓明新園； 10A路線途徑商業(yè)發(fā)達的香洲總站、檸溪、拱北等區(qū)域;

作為珠海市最為繁華、經(jīng)濟最為發(fā)達的以上區(qū)域，正式人流量最多、商品流通最大的區(qū)域，投放本段路線的公交視屏廣告，其宣傳效果是顯而易見的。

公交車載視屏廣告存在的基礎除了其自身特點外，校內(nèi)傳統(tǒng)宣傳方式的沒落更為其提供了一方沃土，公司曾派專人對北師大珠海分校涉及校園廣告推廣的校學生會外聯(lián)部長、社團聯(lián)合會外聯(lián)部長、校藝術團外聯(lián)部長、國際商學部外聯(lián)部長、藝術與傳播學院外聯(lián)部長、文學院外聯(lián)部長、數(shù)學學院外聯(lián)部長、外國語學院外聯(lián)部長、特許經(jīng)營學院外聯(lián)部長、法政學院外聯(lián)部長、國際傳媒與設計學院外聯(lián)部長等進行調(diào)查訪問，其中表示學生活動中贊助越來越難拉的有11人，占百分之百；而對于這一現(xiàn)象的原因，各部長們也紛紛表示是各路商家對于校內(nèi)學生組織們在活動過程中提供的宣傳方式的不滿所致。

而在各類商家中，注重品牌推廣的商家一般選擇大型露天路演活動，如健力寶公司贊助校學生會第四屆體育節(jié)；注重產(chǎn)品銷售的商家一般選擇小型路演，進行現(xiàn)場訂貨銷售；更多的商家還是愿意選擇普及率較高、時效較長的網(wǎng)絡及強制性被接受的框架廣告宣傳。

而后，在公司專人對選擇在學生活動、在網(wǎng)絡廣告及框架牌廣告做宣傳的商家的調(diào)查采訪中又得到什么信息呢？也許結(jié)果不盡人意，調(diào)查人員選取了在校學生會女生節(jié)活動中的贊助商——半島量販式KTV、在陽臺網(wǎng)推廣的凱歌王朝量販式KTV及在框架牌廣告中推廣的K-BOX量販式KTV等三家同行業(yè)競爭者進行的調(diào)查結(jié)果顯示，三家對廣告宣傳的效果均有不同程度的不滿意度，他們也坦言在珠海幾十家KTV中要想搶占北師大市場份額即使效果不好也要投資的無奈。

綜合校內(nèi)各大組織外聯(lián)部長及廣告投資商的調(diào)查反饋信息來看，校內(nèi)的廣告宣傳確已進入了一個“死胡同”，盡管各大組織外聯(lián)部長也表示正在帶領各自的團隊尋求新的宣傳方式，各廣告投資商也紛紛表態(tài)將尋求最理想、效果最明顯的廣告媒介進行合作，但是校園廣告推廣的無奈還是盡顯其相。也許，作為我公司開發(fā)的視屏廣告而言，既是一個巨大的機遇，又是一個強大的挑戰(zhàn)。

在三條路線中，我們選中的是69路公交車作為我們項目的開發(fā)地，再看幾組數(shù)據(jù)吧： 這是公司專業(yè)人員通過對由北師大珠海分校始發(fā)站的三路公交車進行了人流量調(diào)研（5月下旬隨機記錄了一個星期的正常天氣的客流量--非包含大型節(jié)假日），結(jié)果如下：

我們又選取了平日與周六日進行單天的日客流量進行了比較。

綜合以上調(diào)研數(shù)據(jù)來看，69路公交車具有客流量相對穩(wěn)定，特定時段人流量較其他兩路車多的的特點。（由于70路車為單一線路駛往金鼎工業(yè)區(qū)，途徑金鼎市場這一城鄉(xiāng)結(jié)合部的小市場，市場太小且人流有限，從公司實力出發(fā)，暫不考慮開發(fā)，在此只對比69路與10A路兩路車。）結(jié)合69路公交車所經(jīng)路線及發(fā)車特點來看就不難得出這個結(jié)果的所在了。其一，69路公交車基本上是進站兩分鐘之內(nèi)就發(fā)車，而10A則少在5分鐘，多則30分鐘后發(fā)車，69路車的發(fā)車頻率高于10A,在華子石東站前下車的乘客都愿意選擇快捷的69路；其二，69路途徑商業(yè)中心香洲區(qū)中心地段，途徑以香洲百貨、灣仔沙和九州城為中心的三大商務區(qū)和以圓明新園為中心的觀光旅行區(qū)。沿線服務業(yè)發(fā)達，快速消費品多，以大學生為主體考慮的消費群體的休閑消費及服飾、餐飲等也在沿線聚集，故人流相向較大，人流集中。鑒于此，在公司初步開發(fā)市場階段，出于自身實力考慮，公司選擇69路公交車作為視屏廣告的投入點，在將來公司發(fā)展壯大、實力雄厚的基礎上再往10A路發(fā)展。

由上述環(huán)境分析可得知，我們創(chuàng)業(yè)的環(huán)境是非常好的，這也證明師大傳媒發(fā)展的前瞻性，有了先決條件，下面再向大家闡述我們的市場戰(zhàn)略

第一是對于整個廣告市場的分析：珠海位于經(jīng)濟最發(fā)達之一的珠三角地區(qū)，上接廣州、深圳，下連澳門特別行政區(qū)，隔江望香港特別行政區(qū)，珠海大學園區(qū)正在建設中，而珠海城市建設中情侶路改建計劃延長至北師大珠海分校附近，加上廣珠高速輕軌的建設，未來的珠海，未來的大學園區(qū)的市場地位必將越來越重要。

其二，再來看看我們的目標市場，我們把創(chuàng)業(yè)初期的目標市場按地域特點分為三類

北京師范大學珠海分校校內(nèi)市場

表現(xiàn)為校方對外宣傳的廣告需求如招生視屏的制作與播放、校內(nèi)各學生社團活動的廣告需求如在公交視屏廣告中發(fā)布具體活動的宣傳片、學校范圍內(nèi)舉辦的大型露天演出及路演活動的策劃與執(zhí)行、畢業(yè)生創(chuàng)業(yè)所需的廣告需求如視屏廣告下滾動條下的求職滾動條。

以北京師范大學珠海分校為中心輻射的大學園區(qū)市場，包括北京師范大學-香港浸會大學聯(lián)合國際學院、北京理工大學珠海學院、中山大學珠海校區(qū) 表現(xiàn)為四所高校校園內(nèi)商鋪的視屏廣告播放如北師大珠海分校校內(nèi)店鋪可心DIY的視屏廣告播放可直接影響到北京師范大學-香港浸會大學聯(lián)合國際學院、北京理工大學珠海學院等三所學校的學生前來消費；珠海市甚至于凡在四所高校均有商品或者服務銷售的商家如K-BOX量販式KTV、健力寶、寶礦力水特、美特斯邦威等品牌推廣的策劃、制作及視屏廣告的播放。這塊市場主要針對的是欲打開四所高校市場的廣告投資商家。珠海市大環(huán)境下的市場，特別是69路公交車所輻射受影響的居民

表現(xiàn)為珠海市內(nèi)商場或事業(yè)單位公關活動策劃、商業(yè)文藝表演；珠海市甚至于凡在珠海市均有商品或者服務銷售的商家如尚都百貨的節(jié)假日優(yōu)惠甩賣、蘇寧電器周年慶典優(yōu)惠信息發(fā)布等的策劃、制作及播放。這塊市場主要針對的是將商業(yè)信息即時發(fā)布于珠海市民的廣告投資商家。第三看看我們的目標客戶

目標客戶初期主要定位于珠三角地區(qū)快銷品企業(yè)、珠海市內(nèi)事業(yè)單位及商場店鋪、四所高校內(nèi)商鋪及門面主等。

公司建設進度計劃是公司成立前兩個月為籌建、準備階段，此階段，公司重點建設與校內(nèi)各學生社團、校內(nèi)其他媒體之間的關系，同時將與珠海市內(nèi)其他廣告公司進行聯(lián)系及商務談判，建立初步合伙人關系，確保宣傳物料供應不斷鏈，與珠海公交公司下屬六和公交傳媒有限公司談判，拿下69路公交視屏廣告權(quán)；

從第三個月開始，公司將在軟件和硬件上建設公司，把公司內(nèi)部結(jié)構(gòu)系統(tǒng)與完善化，各部門工作人員到位；

第四個月開始，全面安裝69路公交車上的視屏播放器； 第五個月開始，全面招商、公司正式運營。

最后，我們再為大家闡述我們具體的市場發(fā)展戰(zhàn)略

創(chuàng)業(yè)初期階段（前期籌備階段-前四個月）

我們初期立足北京師范大學珠海分校，搶占校內(nèi)的各類廣告業(yè)務，我們以策劃與執(zhí)行商業(yè)展銷活動為主導，輔之進行一些有一定規(guī)模和影響的公關策劃活動，吃掉大型廣告公司所無暇顧及的零散業(yè)務，一步步打響名氣。在發(fā)展中拓展長線業(yè)務。珍視同客戶的關系，建立良好的客戶關系，讓今天的廣告客戶成為明天廣告公司的義務宣傳員，也可以嘗試邀請客戶參股，共同發(fā)展；聯(lián)絡各商鋪，門面業(yè)主，向其宣傳介紹我們廣告公司； 游說學校學生社團，將我們公司作為社團的廣告代理；尋找廣告制作物料供應商，確保宣傳品物料進貨渠道的服務與質(zhì)量。

創(chuàng)業(yè)發(fā)展階段（公司正式運營）

我們公司在發(fā)展初期的規(guī)范運營中積累了相當?shù)慕?jīng)驗，在大學園區(qū)甚至于珠海市內(nèi)具有一定的名氣，被越來越多的客戶認同，同時公司人員的技術水平，制作設備隨著發(fā)展上了一個臺階，那么這個階段的目標是進一步樹立我們公司的品牌形象，并對市場進一步推廣，把我們的廣告業(yè)務目標發(fā)展到主打產(chǎn)品——公交視屏廣告上，開始接受校內(nèi)外廣告商的廣告需求，為其策劃并制作、播放視屏廣告。

1．為校內(nèi)各大學生社團提供免費活動信息發(fā)布，一來減少了海報等宣傳品的“污染”，二來使社團活動信息發(fā)布效果顯著，對活躍校園文化生活起到一定 作用；

2．初步建立一個穩(wěn)定的客戶群。公司能夠在珠海市主流媒體做廣告宣傳，影響力開始向整個珠三角地區(qū)覆蓋，公司利潤將趨向穩(wěn)定化。

成立師大傳媒需要資金，而且我們同時也面臨著巨大的風險因素：

首先是資金需求

師大傳媒有限責任公司尋求50萬元作為權(quán)益性投資，用于公司未來業(yè)務拓展和公司規(guī)模的擴大。其中注冊資本為3萬元，其他47萬元用于公交視屏廣告設備的購置及公司基本運轉(zhuǎn)資金。按照每部視屏設備1萬元的成本計算，我們可以將珠海30余部69路公交車都裝配完畢，剩余10余萬元作為公司的流動資金。

再者是風險因素

1.我們公司在發(fā)展過程中所遇到的主要問題可能會有由于運營歷史短暫，資源的短缺，管理經(jīng)驗的不足，市場和產(chǎn)品的不確定性，對于關鍵管理人員的依賴性而造成的管理不善；

2.我們企業(yè)規(guī)模較小資金短缺，從而導致我們抗風險的能力較弱；

3.我們的競爭對手實力很是強大，我們將進一步的對市場進行細分，做好自身的定位，努力的尋找到市場的空白點。同時我們將提供更加優(yōu)質(zhì)的產(chǎn)品和服務，以及更為優(yōu)惠的價格，讓每一個廣告投資商都能夠取得投入與回報的等同； 4.我們在技術上的能力還不夠，尤其是在更為高超的技術上如PS、視屏制作等方面的人才上的缺乏，我們將吸引計算機專業(yè)的優(yōu)秀人才讓他們加入到我們的團隊從而來彌補我們這方面的缺失。

珠海公交視屏廣告的空白、大學校園廣告推廣的“死胡同”以及在校大學生經(jīng)營

管理經(jīng)驗的不足讓師大傳媒同時面臨著機遇與挑戰(zhàn)的壓力。如果我們能抓住機遇搶占 公交視屏廣告的空白市場，則我們將在傳媒廣告這個市場領域占據(jù)優(yōu)勢；如果我們能 夠戰(zhàn)勝風險，讓公司管理經(jīng)營順利進行，則我們有信心將公司業(yè)務推向另一個高峰。

在未來的若干年內(nèi)，我們有信心，躋身珠海傳媒十強！我們的闡釋到此結(jié)束，謝謝各位的聆聽！

第二篇：哥大演講稿

哥倫比亞大學的歷史可以追溯到1756年。當時，紐約州議會通過一項法案，決定采用出售有獎證券的形式，集資在紐約興辦一所以人文、科學和語言為主的高等學府。1756年大學成立，初定名為“國王學院”。7月，首任校長塞繆爾·約翰遜在曼哈頓百老匯街上的一所新房子里主持了第一批8名學生的開學儀式。

在建校的第一年，由于學生少，而從校長、教授到行政主管的職務，都由塞謬爾·約翰遜一人兼任。當時學生接受教育的目的是：拓寬視野，加深理解，完善自身，以成就今后的輝煌事業(yè)。

獨立戰(zhàn)爭使國王學院停頓了8年，美國獨立后，為了紀念發(fā)現(xiàn)美洲新大陸的哥倫布，改名為“哥倫比亞學院”。

到了19世紀后半期，哥倫比亞學院迅速崛起，成為一所現(xiàn)代大學。法學院、礦業(yè)學院、師范學院相繼建立。政治學、哲學、基礎科學等學科研究生師資力量的增長使得哥倫比亞學院成為美國最早的研究生教育中心之一。

1896年,學院理事會正式授權(quán)學校使用新名字——哥倫比亞大學。哥倫比亞大學是美國最古老的“常春藤聯(lián)合會”成員之一。

因為經(jīng)濟問題，1857年哥倫比亞大學校區(qū)由曼哈頓下城遷至中城。

在此后的40年間，學校增設了醫(yī)藥、法律、工程、政治、建筑、哲學和理論科學等系所。

1897年，哥倫比亞大學再遷至目前的校區(qū)。

1912年，圖書館學系、口腔牙科學院、新聞學院、教育學院等先后加入哥倫比亞大學。此時的哥倫比亞大學正式成為一所綜合大學。但是，在建校之后的229年之中，這所美國名校卻只招收清一色的男生，到1983年才招收一般本科女生。

哥倫比亞大學在建校初期的很長時間里沒有圍墻，校園顯得十分喧囂。曾任校長的艾森豪威爾于1953年出任美國第34任總統(tǒng)后，才將哥倫比亞大學的中心區(qū)圍起來，形成了一個完整緊湊的校園。

如今哥倫比亞大學還保留了很多“國王學院”的遺跡。比如，哥倫比亞大學的?；杖允窃瓉淼慕鹜豕?在哥倫比亞大學校歷上，很多美國傳統(tǒng)節(jié)日并不放假，卻有自己一套獨特的假期。哥倫比亞大學的特立獨行，由此可見一斑。

哥倫比亞大學當今風采：哥倫比亞大學位于紐約市中心，校園內(nèi)有山有林，環(huán)境幽雅。站在校園中央的月晷旁，望著四周紅磚銅頂?shù)男Ｉ幔瑑叭簧钤谑劳馓以粗小?/p>

大都會里的魅力名校

作為一所常春藤大學，哥倫比亞大學吸引美國與世界學子前來求學的主要原因還是學校強大的師資隊伍、一流的教育水平和先進的科研設備。在哥倫比亞大學的教員中，有8位是美國國家科學獎章得主，89位是美國藝術科學院的現(xiàn)任院士，42位是美國國家科學院現(xiàn)任院士。

哥倫比亞大學之所以能夠吸引來自世界各國的精英，還因為其位于紐約市，地理位置好，使得許許多多學子慕名而來，而就業(yè)率高也是哥倫比亞大學吸引人之處。

哥倫比亞大學最初的建校目標是：“在已知的語言、人文和科學領域內(nèi)教導和教育青年?！睘榇?，學校的教師及課程設置都必須圍繞以下3個問題來展開：

一、讓學生學習什么？

二、用什么方法教育學生？

三、畢業(yè)時，學生除了學位和所學的知識外還具備何種世界觀？哥大最強調(diào)的一點是實踐，注重學校與社會結(jié)合，鼓勵教師走出課堂和學校，學以致用。

哥倫比亞大學還經(jīng)常舉辦研究生論壇，主席、評委都由學生自己充當，但會議程序和規(guī)格則完全和正式的研討會保持一致。

西奧多·羅斯福：1900年當選副總統(tǒng)。1901年總統(tǒng)威廉·麥金萊被無政府主義者刺殺身亡，他繼任成為美國總統(tǒng)，時年42歲，是美國歷史上最年輕的在任總統(tǒng) 第26任總統(tǒng)

西奧多·羅斯福因成功地調(diào)停了日俄戰(zhàn)爭，獲得1906年的諾貝爾和平獎，是第一個獲得此獎項的美國人。

1908年卸任后，西奧多·羅斯福與共和黨意見有分歧，于是脫黨，代表進步黨參選總統(tǒng)，試圖東山再起；但敗于美國民主黨的候選人伍德羅·威爾遜，從此退出政壇。

美國第32任總統(tǒng)富蘭克林·D·羅斯福(Franklin D.Roosevelt)(1933—1945)，一直被視為美國歷史上最偉大的總統(tǒng)之一，是20世紀美國最孚眾望和受愛戴的總統(tǒng)，也是美國歷史上惟一連任4屆總統(tǒng)的人，從1933年3月起，直到1945年4月去世時為止，任職長達12年。曾贏得美國民眾長達7周的高支持率，創(chuàng)下歷史記錄。

富蘭克林·德拉諾·羅斯福出生于紐約。父親詹姆斯·羅斯福是一個百萬富翁。母親薩拉·德拉諾比父親小26歲。羅斯福曾就讀于哈佛大學和哥倫比亞大學。1910年任紐約州參議員。1913年任海軍部副部長。1921年因患脊髓灰質(zhì)炎致殘。1928年任紐約州長。1932年競選總統(tǒng)獲勝。執(zhí)政后，以“新政”對付經(jīng)濟危機，頗有成效，故獲得1936年、1940年、1944年大選連任。第二次世界大戰(zhàn)初，美國采取不介入政策，但對希特勒采取強硬手段，以“租借法”支持同盟國。1941年底，美國參戰(zhàn)。羅斯福代表美國兩次參加同盟國“三巨頭”會議。羅斯福政府提出了軸心國必須無條件投降的原則并得到了實施。羅斯福提出了建立聯(lián)合國的構(gòu)想，也得到了實施。63歲時由于腦溢血去世。

merit-based獎學金提供給所有學生(包括本地與國際生)一般本科較少，博士最多。所以你條件夠牛逼的話才可能拿到。GPA3.8以上，IBT110加上出色的各項條件，才有希望。

問：哥倫比亞大學商學院研究生獎學金好拿么?都需要什么條件? 答：像哥大之類的學校商學院基本沒有MASTER，他們商學院只培養(yǎng)MBA，獎學金不好拿，除非你有麥肯錫之類的工作經(jīng)驗。你有780以上的GMAT,有3年左右的大公司高管，還有很好的推薦，再加上你的風格適合這學校，不過讀MBA可以貸款的

全世界學新聞最好的大學了如果想被錄取，還有獎學金，那么綜合實力很定得很牛，比如：

1.很高的GPA(起碼3.8吧)，很高的tofel因為新聞對語言要求很高。2.論文，是學術方面的成就，越權(quán)威，越多越好。3.實踐經(jīng)驗

第三篇：曹豐演講稿

軍、最具潛力選手和“澳門之星”杯三項大獎，這是清華選手自參加全國大學生英語演講比賽以來取得的最好成績。以下為曹豐的演講稿：

Our Future: A Battle between Dreams and Reality Good afternoon, ladies and gentlemen:

When I was in the primary school, I have a dream.I want to invent a device which could bring you from one place to another in no time at all.When I was in the secondary school, my dream was to study in my ideal university.And when eventually I got into the university, my dream was to graduate.How pathetic!When we grow up, we dream less and become more realistic.Why? Why do we have to change our dreams, so, so in order to let it be “fulfilled”? Why do we have to surrender to the so-called “reality”? What is the reality actually?

Ladies and gentlemen, the reality is not real.It is a barrier keeping us from all the possible fantasies.Flying, for example, had been a dream to mankind for thousands of years.A hundred years ago, “man could not fly” was still regarded as the “reality”.Now if that was really the reality, what did the Wright brothers do? How did some of you get to Macao? Only when we believe that the reality is not real can we soar with our dreams.People say that our future is a battle between the reality and our dreams.And if, unfortunately, Mr.Reality wins this war, then I see no future of mankind at all.AIDS will never be curable as this IS the reality;People living in the undeveloped countries will suffer from starvation forever as this IS the reality;Disputes among different countries would never be settled as this misunderstandings and intolerance IS the reality.Ladies and gentlemen, how many of you have a dream of being able to make a lot of money? Please raise your hands.Oh, quite a number of you!Actually, ladies and gentlemen, this is not a dream, but a task.Every one of us has to make a living, right? Anyway I hope your task will be accomplished.How many of you think that you have already fulfilled your dream and that you don't dream anymore? Dear adjudicators, what do you think? C.S.Lewis once said, “You are never too old to dream a new dream.” So for our future, please dream and be unrealistic.Now that I am a university student, my goal is to graduate with excellences.But at the same time, I have a dream deeply rooted in our future.One day, people living in the areas now sweltering with the horror of wars will

able to sit with their families and enjoy their every moment.One day, people from the rich countries are willing to share what they have with those from the poor countries and those from the poor countries will eventually be able to make their own happy living themselves.One day, different cultures in this age of globalization will coexist with tolerance and the unfriendly confrontations among them will be eliminated.One day, the globe will share the dream with me and we will all contribute to making our dream come true.One day, our dream will defeat the reality!Thank you very much.主持人：Thank you.曹豐：Thand you.ASK：Now in the age of the Internet, reading books does not seem as important as it once was.Do you think people can learn as much on the Internet as they can by reading books? Which method do you prefer? ANSWER：Thank you very much.And hello again ladies and gentlemen.Actually, I don't really agree with the first sentence of this topic:“ In the age of the Internet, reading books does not seem as important as it was once.”Why? Why is it the case? Why is it the situation, ladies and gentlemen? Actually, Internet or books are just like tea or coffee.They are similar, but they are different.University students nowadays love to use the Internet to search for information when they are working with their essays.Like, last semester, when I was working with my physics essay, I logged into Google and I searched for “NEWTON” and all the laws and theories of Newton just popped out and I can choose whichever one I like to use.But when I walked into the library, all the books came out and I have to choose which one to read.How inconvenient!Maybe you can say at this moment,“Oh,Internet is better, books no use.” So I have to use the Internet,right?But let's see the things in another way.I love traveling a lot and I love to bring a book with me.And I love to read my Da Vinci Code when I was having my trip on a bus or on a ship.Actually,whenever it is, wherever you go, whatever you are doing, you can take out a book and read if you feel like doing so.Now who will bother to take a laptop and switch it on, and search for the Internet connection, and look for stories to read.How inconvenient!So at this very moment I think it's quite dangerous for me, because I think I'm unable to answer the question in the topic ”Which method do you prefer, Internet or books?" because I love the feeling of conjuring a hundred pages of Harry Potter, more than scrolling down the screen;but at the same time I love the feeling of searching the things, the speed of my searching for things on the Internet，my time in the library.So in this age of Internet, in this age of modernization, in this age of civilization, why do you have to force someone to choose between the Internet and books? I prefer using both of them.Thank you very much.ASK：Contestant No.13.Thank you very much for encouraging us to be unrealistic dreamers(Thank you)and not surrender to Mr.Reality.(hehe..)With the traffic jam getting worse--especially in big cities--I'm actually very interested in your childhood dream:T o invent a device that can move people around easily.Is this still your dream? If not,why do you give it up? Is it because it is considered unrealistic? Thank you.ANSWER：Thank you very much.This is not my dream now.Not because it is(not), unrealistic.Maybe you can say it's unrealistic.But if I,my interest is still inventing this device, I will keep on trying my best to invent this decive.My changing of my dreams is because of the fact that I realized my interest does not lie in science.Now I am a law school student.But last semester, as I've just mentioned, I was working on my physics essay paper and actually last semester I was a student in the school of aerospace.Oh my god, aerospace!And I've changed my major to law school.And so the changing of my dream is actually because of the fact that I realize my interest lies in, maybe communicating with others, or having interactions with the others.Science is very fantastic, but it's not my piece of cake.Yes, so that's the reason.Thank you very much.ASK：Thank you very much for your speeches.Talding about Internet,I just want to know your view.Do you believe everything is ture on the Internet?If not,why not?

ANSWER：.Thank you very much.I don't believe everything is true in the Internet.This is a straight forward answer.And if not,why not?Because I don't believe them.And I have an experience of meeting someone on the Internet who claims to be a girl.Yes and,a very sad,sorry story for me.But yes,for this reason,I think I don't believe that everything on the Internet is true.But I will try my best to discover if that was true or not,or that was falsified or not.Thank you very much.ASK：Contestant No.13.Thank you very much for your speeches.You were talking about dreams being realistic or unrealistic and your current dream is to graduate from law school.But what is your realistic or unrealistic dream after that?What do you want to use your graduation in law for? ANSWER：Thank you very much.Actually,my dream,as mentioned in the last part of my speech,is to share my feelings,share my dreams with the globe.And when all the people in this Earth have my dream,they will work

hard for the social betterment,I believe in that.So after I've graduated from law school,I think I will try my best to persuade the others to,to accept my dream,and that is exactly why I am here.I am here trying to persuade you all,I think you all,after listening to my speech,hopefully,you can try to understand my dream and that we are all a member of the global village,and we have to try our best to work hard for the social betterment of all.This is why I want to be,saying,speaking something here,and that is my goal--or realistic or unrealistic dream after I've graduated.I think I will try my best to du what I've said before.Thank you very much.

第四篇：曹勉----演講稿

把青春獻給火熱的警營

交警大隊——曹勉

青春，對于每個人都相同，只有短短的一段光陰，也許美好的時光本來如此，短暫所以美麗。而每個人對青春的選擇卻不同，直到今天，我還清晰的記得自己第一次頭戴國徽，穿上警服時的那份激動，清晰的記得從朋友們羨慕的眼神里讀出的那份驕傲。從那一刻起，我知道我的青春將由此開始書寫，我慶幸自己選擇了警察這份光榮的職業(yè)。六年的時光象流水一樣不知不覺從指縫間溜走，青春如同白鴿飛過天空只留下了鴿哨尾音，而我，也從一個青澀的預備警官為一名從容、樂觀、成熟的人民警察。

對于警察這份職業(yè)，雖然談不上刻骨銘心地理解，卻也飽嘗了從警的苦澀與艱辛。從剛?cè)刖瘯r的“我驕傲”，到褪去入警激情后的“我思索”，再到經(jīng)歷欣喜與自豪，艱辛與責任后的“我懂得”。我驕傲，我驕傲自己能夠成為警察這個大家庭中的一員，我思索，我思索自己應該怎樣理性看待警察職業(yè)，怎樣擁有自己的警察人生；我懂得，我終于懂得選擇了警察，就意味著選擇了奉獻與犧牲。從穿上警服的那一刻起，我們就注定與責任、與奉獻、與犧牲結(jié)下了不解之緣，奉獻與犧牲已經(jīng)成了我們終生都要追求的警察精神。如果說戰(zhàn)爭年代的犧牲轟轟烈烈，和平年代的犧牲卻了然無痕。戰(zhàn)爭年代的犧牲在瞬間就完成了，而和平年代的犧牲卻要人承載一生。

面對警察這份職業(yè)，需要我們遇險而冷靜，臨危而淡定，沒有豪言壯語，沒有驚天壯舉，責任早就化作了日常崗位的默默奉獻與堅守。

看看身邊的戰(zhàn)友，看看眼前的兄弟姐妹，我們雖然來自不同的警種，來自不同的崗位，卻都有火一樣激揚的青春，都有一腔沸騰的熱血。

激揚的青春和沸騰的熱血匯聚到火熱的警營中，匯聚到如火如荼“站

前列、爭先進”的創(chuàng)建活動中，緊張、拼搏、創(chuàng)新、奉獻就成了我們

當今工作生活的全部。緊張，意味著加班加點全情投入；拼搏，意味

著勇挑重擔奮勇當先；創(chuàng)新，意味著面的拓展、點的突破、質(zhì)的升華；

奉獻，意味著舍己為公，以苦為樂。無論是烈日炎炎，還是數(shù)九寒天，無論是正常工作，還是加班加點，從武當山之巔到太極湖畔無處不留

下了我們?nèi)嗣窬斓纳碛昂妥阚E。我們把警營當成自己的家，把百姓

當作自己的親人，我們肩負著黨和政府的期望，肩負著人民群眾的囑

托，我們用努力的工作，辛勤的汗水，換來了特區(qū)人民的安居樂業(yè)，換來了特區(qū)經(jīng)濟社會發(fā)展的蒸蒸日上。不必說青春在警營中逝去，從

那鏗鏘有力的腳步中，會深深感受到青春澎湃的韻律；不必說選擇警

察是一種錯誤，從那堅毅閃亮的目光里，分明流露出無怨無悔的神情；

不必說警察工作很辛苦，那熱情的笑臉上，早已體現(xiàn)出對“人民警察”

這一光榮稱號的萬般珍惜；不必說警察生活無浪漫，那堅定執(zhí)著的信

念中，就已經(jīng)告訴太多的人，這永遠是一首無聲、浪漫的青春之歌。

親愛的戰(zhàn)友們，親愛的兄弟姐妹們，讓我們在緊張忙碌的日子里，在熱火朝天的工作中，用我們求真務實的作風和對人民群眾高度負責的敬業(yè)精神，為武當山特區(qū)公安事業(yè)的跨越式發(fā)展，為武當公安的美

好明天奉獻我們的青春年華。青山和大地會證明我們的忠誠，藍天和

白云會昭示我們的誓言。國旗在上，我們的一言一行，決不玷污金色的盾牌。法律在上，我們的一思一念，決不觸犯法律的尊嚴。我們將把火一樣的青春奉獻給我們的火熱的警營，用靚麗的青春裝扮出五彩繽紛、安樂祥和的美麗家園！

第五篇：曹豐演講稿

Good afternoon, ladies and gentlemen:

When I was in the primary school, I have a dream.I want to invent a device which could bring you from one place to another in no time at all.When I was in the secondary school, my dream was to study in my ideal university.And when eventually I got into the university, my dream was to graduate.（personal anecdote）

How pathetic!When we grow up, we dream less and become more realistic.Why? Why do we have to change our dreams, so, so in order to let it be “fulfilled”? Why do we have to surrender to the so-called “reality”? What IS the reality actually? Ladies and gentlemen, the reality is not real.It is a barrier keeping us from all the possible fantasies.（main arguments）Flying, for example, had been a dream to mankind for thousands of years.A hundred years ago, “man could not fly” was still regarded as the “reality”.Now if that was really the reality, what did the Wright brothers do? How did some of you get to Macau? Only when we believe that the reality is not real can we soar with our dreams.People say that our future is a battle between the reality and our dreams.（counterargument）And if, unfortunately, Mr.Reality wins this war, then I see no future of mankind at all.AIDS will never be curable as this IS the reality;People living in the

undeveloped countries will suffer from starvation forever as this IS the reality;4)Disputes among different countries would never be settled as this misunderstandings and

intolerance IS the reality.Ladies and gentlemen, how many of you have a dream of being able to make a lot of money? Please raise your hands.Oh, quite a number of you!Actually, ladies and

gentlemen, this is not a dream, but a task.Every one of us has to make a living, right? Anyway I hope your task will be accomplished.How many of you think that you have already fulfilled your dream and that you don't dream anymore? Dear 5)adjudicators,what do you think? C.S.Lewis once said, “You are never too old to dream a new dream.” So for our future, please dream and be unrealistic.（call to action）

Now that I am a university student, my goal is to graduate with excellences.But at the same time, I have a dream deeply rooted in our future.One day, people living in the areas now 6)sweltering with the horror of wars will be able to sit with their families and enjoy their every moment.One day, people from the rich countries are willing to share what they have with those from the poor countries and those from the poor countries will eventually be able to make their own happy living themselves.One day, different cultures in this age of globalization will coexist with tolerance and the unfriendly confrontations among them will be 7)eliminated.One day, the globe will share the dream with me and we will all contribute to making our dream come true.One day, our dream will defeat the reality!（Conclusion）Thank you very much.My Tour Agency

This morning, I would like to argue for true ecological tourism, or, ecotourism.To me, a true ecotour is a tour that allows us to express our passion for nature and for our cultural heritage.（No introduction）

I love traveling.One of my most memorable trips was climbing the Great Wall.There, I cherished seeing people of all races and ages gathered on this ancient edifice.I cherished

seeing these people smiling at each other, making way for each other, and reminding each other to watch their steps.While I love traveling, I'm also sad to see the damage tourism has done to nature and to our historical relics.Many tour agencies like to label their business “ecotours”.But they have cut down trees and filled up rivers in order to build roads, hotels and cable cars so as to attract tourists.And on their tours, some people pick flowers, catch birds and throw away food that might poison animals.This is not ecotourism at all.True ecotourism involves responsibility.While we enjoy the beauty of nature, we should also help protect it.Here let me share an experience.Once, I joined others as young volunteers in an outing.The excursion took us to the peak of a mountain where we got a beautiful view of the city.We were, however, not ordinary tourists.As we were climbing, we were also picking up the trash left on the ground by other climbers.Finally, we carried, in large bags, all the trash down the mountain.The excursion was exhausting, but I believe, after this experience, not a single one of us will ever litter any tourist spot.Moreover, when we were cleaning up the mountain slope, we caught eyes of many others.Some of them might see us as foolish, but more of them, I believe, will take note of the need to protect the environment.My experience was one of an ecotourist.We took, but we also gave.However, on the idea of ecotourism, there are many misunderstandings.I once

telephoned several travel agencies to inquire about ecotours.And here is how it went:“Hello!”

“Hi, I'm interested in the ecotour you've advertised.”

“Oh, yeah, ecotour.”

“I'm wondering if we should do anything special as ecotourists.”

“I'm sorry? Oh, nothing… Just enjoy the scenery.”

Every conversation ended up with “enjoying the scenery.” No one mentioned “protecting the wildlife,” “respecting local customs,” or “preparing a bag for garbage.” None of them made any mention of the obligation and responsibility on the part of tourists.Like other students, I have had many dreams of what I would like to do after graduation.One of these dreams is to run a travel agency.In this travel agency, I would do three things: call to action

First, I would like to have a staff of people who love nature as they love their mothers and can pass on to the customers the same kind of love.Second, I would like to let the customers appreciate the beauty of nature in those natural reservations, safari parks and wild forests, and show them how they can contribute in return for the air, water and nourishment that nature provides.Last but not least, I'd encourage the customers to work as volunteers as I once did.They would live close to nature by cleaning up the natural resorts and planting trees as mementos of their visit.I still remember when I was standing on the top of the Great Wall, I could see in some distance many bare mountains with no trees, nothing green.It is my dream that one day I would organize tours for areas that are suffering from erosion and deforestation, and we would plant trees there.Ecotourism should be an experience of learning and offering-it

should not be just seeing the famous sites and posing for photos.On the flag of my agency, I would like to print this motto:!

Take nothing away except memory;leave nothing behind except your trees.Join my tour, my dear friends!It will make China green-and make this world a better place to live.Thank you very much.What was the Topic of the speech?What was the style of Intro?Style of Body? Style of Conclusion?Was there clear Transitions? Was the Speaker’s message effective? Did the Speaker Connect to the Audience? Is the Speaker speaking or reading to the

audience? Did the speaker show confidence-eye contact? Did the speaker Enunciate clearly?

Prepare your topic:“A life lesson I've Learned.”Pick a life lesson that someone taught you and is meaningful to you that you are comfortable sharing with the class.Write down your topic-and in a few sentences explain what you plan to say regarding your life lesson.Prepare to hand in next week.CLASS LECTURE OUTLINE

PUBLIC SPEAKING II

1.Completion of in-class movie dialogue speeches(absentees / newly

enrolled)

2.a.Enunciation / Presentation/ Connecting to the Audience/ Relating to the

material

b.Movie dialogue – practice public speaking focusing on enunciation and

presentation, don’t have to worry about fillers or creating own words.c.In-class exercises common issues to improve:

i.DO NOT use monotone;mark/circle words to stress naturally.ii.Talk to the audience DO NOT read to the audience

iii.DO NOT rush;speak with natural breaks and pauses(at the end of

the sentence/thought)

iv.Enunciate = difficult words speak slowly – DO NOT rush words or

it will slur together and can not understand.(ex.Usually)

v.Eye contact – be more natural

vi.Body language – more confident

3.a.What is to persuade?Formulate an opinion and communicate that

opinion effectively

b.Why learn to speak persuasively? Everyday Every profession requires

persuasive speech

c.Persuasive speech is like giving directions to a roadmap

4.a.Introduction – WAKE THEM UP!Attention Grabber and leads audience

in your direction: DO NOT summarize topic as an introduction.i.quote and cite source

ii.personal anecdote

iii.counter statement

iv.rhetorical scenario

b.Transitional Statement – summary of speech/ purpose:“I’m here today to tell you...”

c.Body I – main arguments:has to relate to your audience demographics

i.Argument 1

ii.Supporting facts

iii.Argument 2

iv.Supporting facts

d.Transitional Statement – introduce counter argument:“Some people say/ some studies claim.....”

e.Body II – counterargument

i.Summarize counterargument

ii.retort to counterargument

f.Transitional Statement – call to action: “How did I put into practice what I say.....”

g.Body III – call to action

i.practical application and/or

ii.supporting statements

h.Transitional Statement – “In conclusion....”

i.Conclusion

i.Short restatement and summary of Body I

ii.Restate or resolve in a conclusion sentence your introductory sentence.Another clarification re: persuasive speech

A student asked me a couple of questions which I answered hurriedly as I was going to another class.They were good questions, so I thought I'd restate my answers for the class.Student Question:Do we have to come up with a new argument for Body III, counter-argument?

Teacher Response:No.Remember that your counter argument in Body III is about giving a retort to a counter-argument to your topic.So, in Body I and II you have 2 arguments and supporting statements regarding your topic.This is different than Body III.In Body III you don't have to give a new argument to support your topic.In Body III,you do have to explain why the counter-argument is wrong.You can do this by using a narrative figure(ex.historical or famous person narrative)or statistics or other facts.Example-

Topic:Do your homework

Argument I:If you do your homework you will be smarter.Argument II:If you do your homework you will get a better job.Counter Argument: Some studies say, doing homework is a waste of time.A Harvard study claims that doing homework is a waste of time and you can't learn from doing homework.Retort to Counter Argument: 1)This study is wrong.Have you heard of Albert Einstein?Einstein read books and research papers and calculated formulas everynight.He called it his homework.That's how Einstein discovered the theory of relativity.OR2)Yale and Princeton studies show that doing homework for 3 hrs every night is the best way to learn.Student Question:What is the difference between my arguments(Body I&II)and my practical steps(Body IV)?

Teacher Response:topic.Your practical steps are different and they are not arguments.Example-

Topic:Do your homework

Argument I:If you do your homework you will be smarter.(General Statement)Support to Argument I:

Argument II:If you do your homework you will get a better job.(General Statement)Support to Argument II:

Counter Argument:(see above)

Practical Steps: Now that you know how doing homework will help you in life, you may ask yourself how do I do it?1)Set a daily schedule.Make a set time everynight for at least 3 hrs for study.2)Get a course curriculum from a teacher at the beginning of classes.For each chapter, Preview.Study.Review.------------------

Of course.My examples are short.In your actual speech you will have to be more detailed.Hope this helps.Cheers,Arthur