第一篇：淺談跨文化商務(wù)交際中的商務(wù)英語信函寫作教學(xué)

淺談跨文化商務(wù)交際中的商務(wù)英語信函寫作教學(xué)

摘 要：隨著各國經(jīng)濟(jì)來往日益頻繁，跨文化商務(wù)交際越來越普遍，商務(wù)英語信函作為現(xiàn)代商務(wù)活動中不可或缺的工具，得到了廣泛的應(yīng)用。本文主要探討了商務(wù)英語信函寫作在跨文化商務(wù)交際中的應(yīng)用以及商務(wù)英語信函寫作教學(xué)。

關(guān)鍵詞：商務(wù)英語；商務(wù)英語信函；寫作；教學(xué)

一、引言

隨著經(jīng)濟(jì)的迅猛發(fā)展，各個國家和地區(qū)之間的的商務(wù)貿(mào)易往來越來越密切。跨文化商務(wù)交際在國際貿(mào)易中起著重要作用。商務(wù)英語信函在貿(mào)易往來中既是促成交易的交易雙方溝通的手段，也可以作為交易的重要憑證，因此，商務(wù)英語信函寫作教學(xué)十分重要。

二、商務(wù)英語信函

商務(wù)英語信函在國際貿(mào)易中應(yīng)用廣泛，“商務(wù)英語信函是國際貿(mào)易買賣雙方用于聯(lián)系業(yè)務(wù)、溝通商訊、咨詢答復(fù)的主要途徑和通訊手段，其主要作用在于：（1）索取或傳遞信息：（2）報盤或接受報盤；（3）處理業(yè)務(wù)磋商的各種問題?！?/p>

商務(wù)英語信函種類繁多，按其功能具體可以分為：詢價函、報價函、通知函、允諾函、收款函、索賠與理賠函等。

三、商務(wù)英語信函寫作教學(xué)

商務(wù)英語信函寫作在跨文化商務(wù)活動中占據(jù)重要地位，因而，商務(wù)英語信函寫作教學(xué)在商務(wù)英語學(xué)習(xí)過程中是關(guān)鍵的不可或缺的組成部分。在商務(wù)英語信函寫作教學(xué)過程中貫穿始終的兩個要點(diǎn)是商務(wù)英語信函的特點(diǎn)和商務(wù)英語信函寫作應(yīng)遵循的原則。

1.商務(wù)英語信函的特點(diǎn)

“在跨文化商務(wù)交際中，我們會寫各式各樣的信函，比如推薦信、申請信、感謝信以及推銷產(chǎn)品的信函等。在寫這些信時，我們也要顧及到對方的語言差異、文化差異以及審美情趣差異。這些差異都會影響你這封商務(wù)信函是否成功?！?/p>

因此，掌握商務(wù)英語信函的特點(diǎn)進(jìn)行寫作尤為重要。

商務(wù)英語信函寫作具有如下特點(diǎn)：

（1）專業(yè)性。商務(wù)英語信函在跨文化商務(wù)交際中是重要的書面交流工具和手段。在商務(wù)英語信函書寫過程中，主要使用商貿(mào)術(shù)語，如詢盤、報盤等都需要用語專業(yè)恰當(dāng)?！吧虅?wù)信函用詞表意準(zhǔn)確、專業(yè)性強(qiáng)，主要表現(xiàn)在兩個方面：一是商務(wù)英語詞匯有大量的專業(yè)術(shù)語；二是商務(wù)英語詞匯中有很多來自普通英語，卻被賦予特定的專業(yè)內(nèi)涵。”無論是商務(wù)英語的專業(yè)術(shù)語，還是被賦予特定專業(yè)內(nèi)涵的普通英語，在商務(wù)英語信函寫作過程中，一定要保證選對詞，用對意。

（2）時效性。在跨文化商貿(mào)交際中，一定要注意商貿(mào)信函的時間和效率，并且要結(jié)合交易雙方的文化背景和習(xí)俗，并且考慮到交易雙方所處的時區(qū)的差異，避免會錯意或發(fā)出誤導(dǎo)信息。

（3）準(zhǔn)確性。商務(wù)英語信函的書寫用語一定要規(guī)范準(zhǔn)確，措辭時要充分考慮到對方的語言和文化背景，避免產(chǎn)生歧義，否則可能會造成誤解甚至產(chǎn)生負(fù)面影響。

（4）用語簡明易懂。商務(wù)英語信函寫作通常簡單、明了、主題明確，寫作應(yīng)避免繁瑣拖沓，這樣才能保證對方理解信函的目的，并快速做出判斷或決定，過多的使用套話沒有任何意義，反而容易使對方陷入困惑而不利于商務(wù)活動的順利進(jìn)行。

（5）禮貌性。商務(wù)英語信函寫作通常語氣十分禮貌與委婉，在表達(dá)清楚信函的寫作目的的同時，還要注意措辭的禮貌，這樣才有利于促進(jìn)交易的順利進(jìn)行。此外，“無論是什么形式的商務(wù)英語信函寫作，都需要體現(xiàn)一個很重要的原則：‘You―Attitude’。也就是處處為對方著想，讓對方感到親切，與對方拉近距離，使其感覺到要傳達(dá)的信息更易于接受?！?/p>

2.商務(wù)英語信函寫作應(yīng)遵循的原則

基于商務(wù)英語信函的以上五個特點(diǎn)，商務(wù)英語信函寫作應(yīng)遵循“7C”原則，即禮貌原則（Courtesy）、體諒原則（Consideration）、完整原則（Completeness）、清楚原則（Clarity）、簡潔原則（Conciseness）、具體原則（Concreteness）、正確原則（Correctness）。也就是說，在商務(wù)英語信函寫作過程中，要注意措辭禮貌，體諒對方，表意完整、清楚、簡潔、具體和正確，只有遵循了這七個原則，才能被稱作一篇成功的商務(wù)英語信函。

3.商務(wù)英語信函寫作教學(xué)

為提高商務(wù)英語信函寫作教學(xué)效果，可以采用詞匯法，情境法以及找錯法進(jìn)行商務(wù)英語信函寫作教學(xué)。

（1）詞匯法。即為了便于學(xué)生記憶，將商務(wù)英語信函寫作常用詞匯進(jìn)行分類歸納。

（2）情境法。即在教學(xué)中，設(shè)定商務(wù)英語信函寫作的各種情境，給同學(xué)們布置寫作任務(wù)，如將學(xué)生分組，有寫信函的小組，有回復(fù)信函的小組，這樣可以充分調(diào)動學(xué)生學(xué)習(xí)的積極性，便于學(xué)生進(jìn)入情境，順利完成商務(wù)英語信函寫作，提高寫作水平。

（3）找錯法。即在網(wǎng)上或平時學(xué)生的信函寫作中找到具有代表性的錯誤，讓同學(xué)們來找出錯誤，分析錯誤原因，并改正錯誤，這樣加深學(xué)生們的印象，有利于避免在商務(wù)英語信函寫作中犯類似的錯誤。

四、結(jié)論

綜上所述，在商務(wù)英語信函寫作教學(xué)過程中要提醒學(xué)生們牢記商務(wù)英語信函的特點(diǎn)，遵循“7C”原則，這樣才能在跨文化商務(wù)交際實(shí)踐中順利完成商務(wù)英語信函寫作，為商務(wù)活動的順利進(jìn)行以及交易的達(dá)成保駕護(hù)航。

參考文獻(xiàn)：

[1]蔣柳紅.淺談商務(wù)英語信函寫作原則―“4C”原則在商務(wù)英語信函寫作中的運(yùn)用[J].科技信息，2011（23）.[2]張凌凌.跨文化商務(wù)交際中商務(wù)英語信函翻譯淺析[J].學(xué)理論，2012（25）.[3]郭菲菲.詞塊理論對商務(wù)英語信函寫作的啟示[J].現(xiàn)代企業(yè)教育，2014（12）.[4]黃靜.商務(wù)英語信函的文體特征分析[J].對外經(jīng)貿(mào)，2013（7）.[5]梁淑君.淺談商務(wù)英語信函寫作中的七個C原則[J].遼寧師專學(xué)報（社會科學(xué)版），2012（5）.作者簡介：趙麗娜（1981-），遼寧沈陽人，碩士，中國醫(yī)科大學(xué)英二教研室講師，主要研究方向：大學(xué)英語教學(xué)法；景然（1980-），遼寧沈陽人，碩士，中國醫(yī)科大學(xué)英二教研室講師，主要研究方向：大學(xué)公共英語與醫(yī)學(xué)英語教學(xué)法

第二篇：商務(wù)寫作通知與確認(rèn)商務(wù)英語信函寫作

一、通知對方收到來信的確認(rèn)函

1.Dear Mr/Mrs,Thank you for your letter No.A-3 of 6th May, offering us 6 UI-4 Viewdatas.We have passed it on to our Technical Department for their consideration.We shall reply as soon as possible.Yours faithfully

尊敬的先生/小姐，謝謝您五月六日標(biāo)號為A-3的來信，該信向我們提供6 UI-4圖像數(shù)據(jù)。我們已把該信轉(zhuǎn)給了技術(shù)部，備他們考慮。

我們將盡快回信

你誠摯的2.Dear Mr/Mrs,We have today received with thanks information concerning transactions onthe New York Wheat Exchange which will be made full use of by our researchdepartment.We look forward to further cooperation with you.Yours faithfully

尊敬的先生/小姐，我們今天收到了有關(guān)紐約小麥交易所的業(yè)務(wù)信息，非常感謝，我們的研究部門將充分利用這些信息。

期待與你進(jìn)一步合作。

你誠摯的二、確認(rèn)達(dá)成的協(xié)議 Confirming agreements reached

3.Dear Mr/Mrs,Last Friday, when we were discussing the problems of defectivecontainers.You suggested that I simply mail you a report each month on thenumber of return by customers rather than send the

defective containers to you.I plan to put this into effect at once.But, I first wantto make sure that I understand you correctly.If I don’thear from you within the coming week, I’ll assume that youapprove.Yours faithfully

尊敬的先生/小姐，上周五，我們討論了次品集裝箱的問題，你建議我只需把顧客每月退回的次品集裝箱的數(shù)量寫個報告給你，而不是直接退集裝箱。

我計(jì)劃立即付諸現(xiàn)實(shí)。但我想確認(rèn)我理解正確，到下周為止，如我不能收到你的來信，我即認(rèn)為你沒有異議。

你誠摯的4.Dear Mr/Mrs,We write to confirm our agreement reached during ourconversation on 9th June about special discountson M-S Acoustical Partitions as describedon page 8of our catalogue.These prices will prevail through30 June.partition Regular Price Special pricedimensionEachEach(12 or more)4X4’US$ 112.75FOB Bern US$98.20 FOB Bern4x5’132 115.505x5’152.75129.85 We will be happy to receive your order.Yours sincerely

尊敬的先生/小姐，我們寫信想確認(rèn)六月九日談話中就M-S聲音隔板特別折扣達(dá)成的協(xié)議。這些隔板在我們目錄第八頁有描述。下列價格六月三十日前有效：聲音隔板規(guī)格每只常規(guī)價每只特別價（12及以上）4X4’US$ 112.75FOB波恩 US$98.20 FOB波恩4x5’132 115.505x5’152.75129.85我們將很榮幸收到你的定單

你誠摯的5.Dear Mr/Mrs

As our telephone negotiation this morning was verybrief and proceeded so smoothly, I thought itmight be advisable to summarize the agreement:I offered US$56/kg CIF EMPYou asked for US$60I countered US$58/kgYou accepted the figureI look forwaqrd to signing the contract when we meetnext week.Yours faithfully

尊敬的先生/小姐，今天上午我們的電話協(xié)商簡短而融洽，我想簡單總結(jié)一下協(xié)議：我報價為：US$56/kg CIF EMP，你還價為US$60，我讓價為US$58/kg你同意這個價格。下周見面時我期待能簽定合同。

你誠摯的

第三篇：商務(wù)信函寫作

邀請函

邀請人：

人事部經(jīng)理，張建國

被邀請人：各有關(guān)公司人事部門經(jīng)理

時間：12月3日——4日

地點(diǎn)：濱海友誼酒店

會議內(nèi)容：就有關(guān)新形勢人事管理模式和方法進(jìn)行討論和發(fā)言

信函

以李明的名義給Mr.Black寫一封信，內(nèi)容：您已收到他寄來的禮物（一本精美的相冊）你非常喜歡這份禮物，你得知他將來上海參加你的生日派對，非常高興，請他告知你所乘坐的航班，你到時去機(jī)場接

他，要求：按標(biāo)準(zhǔn)的寫信格式，寫明時間，地點(diǎn)，地址，發(fā)信人等

投訴信

寫一封投訴信給學(xué)校領(lǐng)導(dǎo)

1.八個人住一間宿舍，太擁擠了

2.宿舍上不了網(wǎng)，學(xué)習(xí)不方便

3.希望可以延遲熄燈時間，特別是在考試期間

4.要求裝空調(diào)，否則夏天太熱無法入睡

㈠ Dear mangers,I’m the Personnel Manger of the Blue Sky Bloc.Our bloc is going to hold a conference at Coastal Friendship Hotel in December from third to fourth.The conference is aimed at discussing about new personnel management mode and method and making a statement.I’m looking forward to attending the conference.Yours sincerelyZhangjianguoPersonnel Manger

㈡Li Ming

Box408

No.18 Nanjing Road

Mr Black

Dep.Of Business College

Leland Stanford Junior University

California

U.S.A Shanghai 200001 P.R.China December.9.2012

Dear Mr Black,Thank you for sending me the gift, a elegant photo album.I like it very much.Since I knew you would come to Shanghai to join my birthday party, I’ve been so pleased.If you’re planning to come to Shanghai , please inform me that the flight in advance and I’ll be there to meet you at the airport.Friendly yoursLi Ming

㈢ Dear sir(madam),I am writing to complaint about the dormitory problems ,which have affected our normal life.Firstly, eight people live in a dormitory ,too crowded.Secondly, it’s not handy to study without network in the dorm.Thirdly, we hope the dorm supervisor can delay turning off the lights, especially during the test period.Finally, we require to set an air conditioning in the dorm, for we can’t fall asleep because of the hot weather in summer.Could you please look into these and we’d really appreciate if you could solve all of the problems for us.Thanks.Yours cordiallyLi Hua

第四篇：商務(wù)英語考試商務(wù)信函寫作技巧,商務(wù)英語寫作常用句子集錦

商務(wù)英語考試商務(wù)信函寫作技巧

商務(wù)英語寫作常用句子集錦

(一)避免使用陳舊的商業(yè)術(shù)語

陳舊的與傳統(tǒng)的商業(yè)術(shù)語(Commercial jargon)對信的內(nèi)容沒有什么作用，應(yīng)該避免使用。

例一： Wordy: We wish to acknowledge receipt of your letter of November 14 with the check for Stg.10 enclosed and wish to thank you for same.Concise: We appreciate your letter of November 14 and the check for Stg.10 you sent with it.例二： Wordy: We take liberty to approach you with the request that you would be kind enough to introduce to us some exporters of cotton textiles in your cities.Would you please introduce to us some exporters of cotton textiles in your city?

Concise:(a)Please introduce to us some exporters of cotton textiles in your city.(b)Would you please introduce to us some exporters of cotton textiles in your city.(注：此類簡潔的表達(dá)方式很多。)

(二)要長話短說，避免羅嗦

通常商業(yè)人士每天需要閱讀大量的書信，對開門見山，長話短說，直接切題的信特別歡迎。因此，寫信要力求長話短說，刪去不必要的形容詞，如下列句子中的形容詞或副詞刪去后并不影響句子的原意： The proposal is under(active)consideration.The answer is(definitely)correct.I would(rather)think the fare is too high.The(true)facts are as stated.(三)要注意每句句子的長短

例如：“We would like to know whether you would allow us to extend the time of shipment for twenty days, and if you would be so kind as to allow us to do so, kindly give us your reply by cable without delay.” 這句話過分“客氣”，使句子過長而不清楚。內(nèi)容要求對方同意延期交貨20天，一般情況下，應(yīng)盡可能提出延期到那一

天的具體日期。這句話可壓縮為：“Please reply by telegram immediately if you will allow us to delay the shipment until April 21.”(如同意我們把交貨延期到四月二十一日，請電復(fù)。)

有的作者為了使人們記住避免使用陳舊的商業(yè)術(shù)語，專門選擇了一些他認(rèn)為陳舊的商業(yè)術(shù)語搞成一首詩： We beg to advise and wish to state That yours has arrived of recent date.We have it before us, its contents noted;Herewith enclosed are the prices we quoted.Attached please find, as per your request, The data you wanted;and not let us suggest Your order be sent, and not held unduly, We beg to remain, yours most truly.COURTESY譯成“禮貌”。但是根據(jù)西方國家函電書籍作者普遍的看法，所謂COURTESY是“客氣而又體諒人”的意思。有的作者還把 COURTESY和POLITENESS這兩個同義詞做了比較，認(rèn)為：POLITENESS的客氣只是表現(xiàn)在文章的語句上，而COURTESY則表現(xiàn)在對對方的“體諒”，例如：

a)We have received with many thanks your letter of Oct.7, and we take the pleasure of sending you latest catalog.We wish to draw your attention to a special offer, which we have made in it.[polite]

b)you will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of Oct.7.You ought to;Perhaps you could…… Your letter is not clear at all;I can't understand it.If I understand your letter correctly...Obviously, if you'd read your policy carefully, You'd be able to answer these questions

yourself.Sometimes policy wording is a little hard to understand glad to clear up these questions for you.[courtesy]

怎樣通過各種語言形式來表達(dá)COURTESY呢? 這樣的形式很多，現(xiàn)在提供一些常見的供參考：

(一)把命令變成請求的常用形式：

Please, Will you…….., Will you please……..,如：

a)Will you give us more detailed information on your requirement?

b)Will you please(kindly)let us hear from you on these two points?

(二)虛擬式(Past Subjunctive From)如：

a)Would you compare our sample with the goods of other firms?

b)We would ask you to ship the goods by the first available vessel.c)We wish you would let us have your reply soon.d)This would seem to confirm our opinion.e)We should be grateful if you would help us with your suggestion.f)We think if advisable that you should accept this offer at this price.g)We should(would)like you to let us know the exact amount.h)Perhaps you might like to have a look at the actual goods.i)We might be of some service to you in a similar case.以上的b, f, g, 也可用 will, shall, may, 但是用Past Subjunctive Form則表示更客氣和婉轉(zhuǎn)些。

(三)緩和用法(Mitigation)

為了緩和過分強(qiáng)調(diào)或刺激對方，常用: We are afraid, we would say, we may(or, might)say, we(would)think, it seems(or would seem)to us, we(would)suggest, as you are(or: may be)aware, as we need hardly point out等等表達(dá)法來緩和語氣，如：

a)It was unwise of you to have done that.We would say that it was unwise of you to have done that.b)You ought to have done it.It seems to us that you ought to have done it.c)We cannot comply with your request.We are afraid we cannot comply with your request.d)Our products are the very best on the market.We might say that our products are the very best on the market.e)You must keep the matter to yourselves.You must, we would add, keep the matter to yourselves.f)You must cut off your order in halfWe would suggest that you cut your order in half.g)We have not yet had your reply.It appears that we have not yet had your reply.與 工作效率 相關(guān)的例句

Be highly organized and efficient.工作很有條理，辦事效率高。

The management wants screwing up.管理部門需要提高工作效率。

I can organize my time efficiently.我的工作效率高。

People working at all levels should be efficiency-minded.上下都要講究工作效率。

To work or perform efficiently and rapidly.高效率工作工作或行動效率高或敏捷

Office Automation(OA)is the application of the computer and communication technologies to improve the productivity of clerical and managerial office workers.辦公自動化是計(jì)算機(jī)和通信技術(shù)在改善辦事人員和管理人員的工作效率方面的一種應(yīng)用。

He aim to streamline the office.他的目標(biāo)是提高辦公室的工作效率。

Li This is British efficiency, I suppose?

這想必就是英國的工作效率。

To work or act ineptly or inefficiently.拙劣地工作做事拙劣或低效率

Give advice on improving performance and obtaining higher efficiency.提出改進(jìn)性能和提高工作效率的意見。

與公園相關(guān)的例句

We have-fied Dalian City by improving the public gardens and parks.我們改建園林和公園以美化大連市。

I love European parks and gardens.我喜愛歐洲的公園和花園。

someone who maintains the grounds(of an estate or park or athletic field).保管維修(莊園、公園或運(yùn)動場的)地面的人。

A small house on the grounds of an estate or a park, used by a caretaker or gatekeeper.門房莊園或公園里的小屋，供管理員或看門人使用

The keeper of a royal forest or park.皇家園林衛(wèi)隊(duì)保護(hù)皇家森林和公園的看守者

The bottom of our garden verges on the park.我們花園的尾部與那座公園交鄰。

One who maintains grounds, as of an estate, a park, or an athletic field.場地管理員;看管人負(fù)責(zé)維護(hù)場地，如莊園、公園或運(yùn)動場場地的人

The Provisional Regional Council manages more than 600 parks and gardens of various sizes, including six major parks.臨時區(qū)域市政局所管理的公園和花園超逾600個，面積大小不一，當(dāng)中包括6個大型公園。

British-born American landscape architect who was a designer of Central Park in New York City.沃克斯，卡爾弗特1824-1895英裔美國園林建筑師，他是紐約城內(nèi)的中心公園的設(shè)計(jì)者

A path between flower beds or trees in a garden or park.花間小徑，樹間小徑花園或公園中兩旁有花圃或樹間的小徑 歡迎關(guān)注漢普森英語外教一對一培訓(xùn)：

第五篇：商務(wù)信函寫作 Payment

Relon Brand Company Limited

No.28Queen’s Road Hong Kong, China Email：xxy2016@163.com

November.16,2016

Armanii Company No.36 Baker Street London,British.We have received your letter of11 this month, in which you suggested our accepting payment by D/A at 45 days for better cash flow and lower costs.Whilewe appreciate your trial order of $7,800for our goods, we very much regret that we are unable to entertain your request for payment under D/A terms as we generally ask for payment by Letter of Credit.In consideration of promoting business between us, we are, as an exceptional case, prepared to accept payment for your trial order on a D/P sight basis.Please understand that we can only make this concession under the circumstance, but this should not be taken as a precedence.Our products always find a good market in many counties in the world.We are confident that this product you have ordered will have a wonderful sales in your market.We hope that the above payment terms will be acceptable to you and look forward to the pleasure of hearing from you soon.Yours faithfully

Wendy

Wendy

Sales manager 題目 ：要求：Your customer Mr.Smith is placing a trial order for $7,800, and asking for payment by D/A 45 days, for better cash flow and lower costs.Please write a reply to negotiate the most suitable payment terms.