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      商務報告寫作[合集]

      時間:2019-05-14 04:02:06下載本文作者:會員上傳
      簡介:寫寫幫文庫小編為你整理了多篇相關(guān)的《商務報告寫作》,但愿對你工作學習有幫助,當然你在寫寫幫文庫還可以找到更多《商務報告寫作》。

      第一篇:商務報告寫作

      商務報告寫作

      一、簡介

      二、樣本

      三、常用表達方式

      一、簡介

      I.Background Knowledge 商務知識

      商務報告是商貿(mào)公司、企業(yè)為交流信息而使用的一種文書形式,它以書面形式給閱讀者提供有關(guān)信息和數(shù)據(jù),以供參考。

      商務報告的應用廣泛,內(nèi)容包羅萬象,主要包括財務(Finance)、審計(Audit)、損益(Profits &Losses)、投資(Investment)、年度(Annual)、生產(chǎn)(Production)、銷售(Sales)、市場分析(Market Analysis)、人事(Personnel)等。

      商務報告的寫作目的通常不止一個,主要可以歸納為以下幾點:1)提供信息;2)記錄備查;3)提出建議;4)說服勸導。

      商務報告的分類方法多種多樣,目前最通行的劃分標準是根據(jù)其正式程度將商務報告劃分為非正式報告(Informal Report)和正式報告(Formal Report)。

      按照不同的格式,非正式商務報告可以分為便函體報告(Memo Report)、書信體報告(Letter Report)、簡短的文件體報告(Short Document Report)。按照不同的內(nèi)容,非正式商務報告又可以分為可行性報告(Feasibility Report)、事故報告(Incident Report)、調(diào)查報告(1nvestigative Report)、進度報告(Progress Report)、公差報告(Trip Report)及建議報告(Proposal Report)等。

      便函體報告與書信體報告的主要區(qū)別在于兩者流通的領(lǐng)域不同,前者主要在公司內(nèi)部使用,而后者一般是寫給公司以外的人或機構(gòu)。與便函體報告相比,書信體報告比較正式些,這主要是因為書信體格式要比便函體格式正式。

      正式商務報告一般篇幅較長(5頁以上),牽涉的問題復雜、棘手,包含的信息量很大,流動的方向包括內(nèi)向型,即在公司內(nèi)部流通,和外向型,即流通到公司外部的機構(gòu)或個人手中。

      正式商務報告主要在以下幾個領(lǐng)域有較廣泛的使用。

      (1)科研人員匯報重大科研成果

      (2)咨詢公司向客戶提交的項目評估和發(fā)展規(guī)劃

      (3)公司的分析人員預測本公司的業(yè)務前景及表現(xiàn)

      (4)公司員工報告其它棘手問題

      正式商務報告的一個顯著特點就是它號是采用一種非常正規(guī)的文件體格式:

      I.Preliminary Part(前頁部分)

      1.Title F1y(標題襯頁)

      2.Title Page(標題頁)

      3.Letter of Authorization(授權(quán)書)

      4.Letter of Transmittal(報告?zhèn)鬟_書)

      5.Table of Contents(目錄)

      6.List of Illustrations(插圖目錄)

      7.Abstract/Synopsis(概要)

      II.Body Part(正文部分)

      1.Introduction(導言)

      2.Text(主體)

      3.Ending(結(jié)尾)—Summary(總結(jié))

      — Conclusions(結(jié)論)

      — Recommendations(建議)

      III.Appended Part(附錄部分)

      1.Appendix(附錄)

      2.Bibliography(參考書目)

      二、樣本

      II.Business Reports商務報告

      1.Accident Report Accident Report MEMORANDUM To: ____, Safety Officer

      From: ____, Foreman of Section 4, Workshop 2

      Date: July 20, 2003

      Subject: Personal-Injury Accident in Section 4, Workshop 2, June 10, 2003

      Introduction On June 10,2003,while Thomas Taylor was operating a grinding machine, a flying particle from the machine part that was being ground hit his left eye.If Mr.Taylor had put on the safety goggles, this accident would have been prevented.But Mr.Taylor did not wear the safety goggles.To prevent further such accidents, I have explained the cause of this accident to all grinding machine operators.Accident Description On June 10, 2003, at 10:5 p.m., Thomas Taylor, operating grinding machine # 16, accidentally saw a chisel on the ground.As he was stooping down to pick it up, he got close to the machine part that was being ground and a heavy flying particle from the machine part hit his left eye.The cornea of the eyeball was slightly injured.While an ambulance was being called, Susan Wilkins, R.N., administered first aid at the plant dispensary.There were no witnesses to the accident.The ambulance from Peace Hospital came at 10 : 45 p.m., and Taylor was admitted to the emergency room at the hospital at 11 p.m..He was treated and kept overnight for observation, then released the next morning.Taylor returned to work one week later, on June 17.He has been given temporary duties in the tool room until his injury heals.Conclusions About the Cause of the Accident All grinding machines are equipped with shield guards, which cover the upper parts of the machines to eliminate the possibility that heavy flying particles injure the eyes of the workers who operate these machines, If the workers stand operating these machines, there should be no injuries to the eyes of the workers.In addition to the protection of the shield guards for the eyes from heavy flying particles, all grinding machine operators are provided with safety goggles and are requested to wear them while working.However.Taylor ignored the safety regulations and did not put on these goggles while he was working on June 10.This accident of course, could have been prevented if Taylor had not stooped down to pick up the chisel while the machine was working.To prevent a recurrence of this accident,I have conducted a brief safety session with all grinding machine operators, at which I described Taylor's experience, cautioned them against breaking the safety regulations and getting close to the machine parts that are being ground, and stressed that all grinding machine operators must wear the safety goggles while working.[譯文)

      錄收閱人:安全科科長_______

      撰寫人:2車間4工段段長_____

      期:2003年7月20日

      題:2003年7月10日2車間4工段發(fā)生的工傷事故

      引言

      2003年7月10日,托馬斯·泰勒在操作一臺研磨機時,左眼被機器飛出的碎片撞傷。如果泰勒先生當時戴了護目鏡,這次事故應該可以避免,然而泰勒先生卻沒有戴護目鏡。為避免此類事故的再次發(fā)生,我已經(jīng)向所有研磨機操作員解釋了這次事故的原因。

      事故發(fā)生的經(jīng)過

      2003年7月10日的晚上10:15,托馬斯·泰勒在操作16“研磨機時偶然看到地上有一把銼刀,當他彎腰去撿時,由于靠近了正在開動著的機器,左眼被一大塊飛出的碎片撞中,眼球角膜輕微受傷。在叫救護車的同時,注冊護士蘇珊·威爾金斯在工廠醫(yī)務室為他進行了急救。整個事故沒有目擊證人。

      和平醫(yī)院的救護車于10:45趕到,泰勒11點時被送進了急救室。醫(yī)院為他進行了治療,在留院觀察了一個晚上之后,泰勒于第二天早上出院。

      一星期后(即7月17日)泰勒恢復了上班。他被安排到工具車間做臨時工作,直到傷口痊愈。

      事故原因總結(jié)

      所有研磨機都裝有防護設備,機器的上部被罩住以防飛出的碎片撞傷操作人員的眼睛。如果操作人員是站立著工作,一般是不會傷到眼睛的。

      除有保護眼睛的防護設備之外,所有研磨機操作人員都配有護目鏡,規(guī)定工作時要戴上護目鏡。但是,泰勒在7月10日上班的時候違反了安全條例,沒有戴上護目鏡。當然,如果泰勒在機器運轉(zhuǎn)時不彎腰去撿地上的銼刀,這一事故是完全可以避免的。

      為防止此類事故的再次發(fā)生,我組織所有研磨機操作人員開了一次簡短的安全會議,會上我講述了泰勒被撞傷的經(jīng)過,提醒他們不要違反安全條例,不要靠近正在轉(zhuǎn)動的機器,并反復強調(diào)所有操作人員工作時必須配戴護目鏡。Periodical Report--MEMORANDUM

      To:

      Robert Olson, Safety Director

      From: Terry Miller, Safety Training Coordinator

      Date:

      May 3.200___

      Subject: Safety Training Program for April 200___

      Introduction The training staff held one advanced training course for supervisory personnel and one basic training course for rank-and-file workers in April.In May, we have scheduled one advanced course and two basic courses.Until enrollment increases, we will consolidate scheduled classes.The final version of the “Safety Manual”, which is under revision, will be ready by May 10.Work Performed During This Period Two training sessions are not being well attended because this training is on a voluntary basis.Unless this training is made compulsory, attendance will continue to be a problem.Project Plans The following classes are scheduled for May:

      May 15 Advanced Course(Shop Superintendents and General Foremen)

      May 22 Basic Course(Rank-and-file Workers)

      May 29 Basic Course(Rank-and-file Workers)

      Final editorial changes are being made in the Safety Manualf.The cover, spine, section dividers, and final artwork for several drawings are nearing completion.The manual will be ready for distribution by May 10.譯文:定期報告

      收閱人:安全科科長羅伯特·奧爾森

      撰寫人:安全培訓協(xié)調(diào)員特里·米勒

      期:200___年5月3日

      題:200___年4月的安全培訓計劃

      引言

      培訓部4月份為管理人員和普通工人分別舉辦了高級培訓班和普通培訓班。5月份我們計劃舉辦一個高級培訓班和兩個普通培訓班。如果學員人數(shù)沒有增加,我們將按原計劃開班。正在修訂的《安全手冊》最新版本,將于5月10日出版。

      這一階段的工作情況

      由于這次培訓是自愿性質(zhì)的,兩期培訓班的參加人數(shù)均不夠理想。如果不采取強制性的培訓措施,參加培訓的人數(shù)仍將是一個問題。

      今后的計劃

      下面是5月份的課程安排:

      5月15日高級班(車間主任和工長)

      5月22日普通班(普通工人)

      5月29日普通班(普通工人)

      《安全手冊》的改編工作正在進行,封面、書脊、章節(jié)劃分、美術(shù)設計都已接近尾聲。5月10日該手冊即可發(fā)行。

      .3 Trip Report

      Trip Report

      MEMORANDUM To:

      Jack Pittman, Vice-President

      From:

      Bill Davis, Purchasing Manager

      Date:

      June 13, 1999

      Subject: Visit to Discuss Purchase of Neodymium Oxide from Yong Kang, Shanghai.June 6-10

      Introduction I visited Shanghai, China from June 6 to June 10.During my stay there, I met with the representatives from Yong Kang Metals, Ltd.and discussed with them a long-term agreement on their selling us neodymium oxide at a reasonable price.I also explored with them the possibilities of a transfer of our metal-making technology and equipment in return for rare earth material and royalties.Agreement Reached The purpose of this visit was to find out whether it would be possible for Yong Kang to provide neodymium oxide to us at a fixed price for a certain period.After several discussions, Yong Kang agreed to sell us neodymium oxide at a fixed price of US $ __ per kilogram, C &.F U.S.East Coast for a three-year period commencing in 1999 and including the following minimum quantities in metric tons:

      1999 30

      2000 40

      2001 60

      Yong Kang representatives stated that the three-year price may change depending on the allocation of foreign exchange for the Special Account.Concern Expressed During the discussions Yong Kang representatives expressed concern over the following proposed contract points:

      —International arbitration

      —Official language

      —Terms of equipment purchase

      —Amount of royalty payment

      These points call for further understanding and discussion and arrangements will be made for another meeting.Conclusion The visit was successful.The meetings and discussions with Yong Kang representatives led to a mutual agreement on several important issues and helped to identify other areas which require further understanding and discussion.I will draft a copy of the meeting summary, fax it to Yong Kang and ask them to make changes and then send us a copy by return fax.譯文:

      收閱人:副總經(jīng)理杰克·皮特曼

      撰寫人:采購部經(jīng)理比爾·戴維斯

      期:1999年7月13日

      題:6月6日至10日,去上海永康金屬公司洽談購買氧化釹的出差旅行

      引言

      6月6日至10月,我去了中國上海。在此期間,我會見了永康金屬有限公司的代表,并洽談了按合理價格為我們長期提供氧化釹的問題。我們可以向他們轉(zhuǎn)讓我們的金屬制造技術(shù)及設備,來交換他們的稀土材料及開采權(quán)使用費,關(guān)于這個問題我與他們也進行了磋商。

      達成的協(xié)議

      此次出差的目的在于弄清永康公司是否能夠以固定的價格為我們提供一段時間的氧化釹。經(jīng)過幾次協(xié)商,永康公司同意從1999年起以每公斤____美元的美國東海岸貨價加運價的價格賣給我們?nèi)甑难趸S,每年至少提供:

      1999 30噸

      2000 40噸

      2001 60噸

      永康公司的代表說,價格將隨特別帳戶的外匯分配上下浮動。

      關(guān)心的問題

      洽談期間永康公司的代表就合同中提出的下列問題表示了關(guān)心:

      ——國際仲裁

      ——官方語言

      ——設備購買條款

      ——專利稅支付數(shù)目

      這些問題還需要進一步的理解和協(xié)商,我們準備再次舉行會議。

      結(jié)論

      此次走訪獲得了成功,與永康公司的會談與磋商就幾個重要問題達成了一致意見。只要加強理解、不斷協(xié)商,我們就能取得更多的共識。我準備起草一份會談總結(jié),將其以傳真發(fā)給水康公司,請他們做出修改后再用傳嗔發(fā)回。

      4.Investigative Report

      Investigative Report

      I.Terms of reference To investigate the possibility of the firm working 'flexi-time', and to make a report on the findings.II.Procedure A.All staff were interviewed on their needs for various time bands.Staff were then interviewed on their preferences for various time bands.B.A questionnaire was issued to all staff asking them to state which time band they wanted.C.The work done by the staff was observed to see if it was necessary for all staff to be present during 'core times' , and to ascertain when precisely these core times are.III.Findings

      A.Staff Needs and Preferences

      Staff needs:

      1.The major finding from interviewing staff on their needs was that most of the working mothers needed to be free from 3 : 30 in the afternoons.The reasons given were(arranged in order of priority): Collection of young children from school;

      Being at home when their children arrived home from school;

      Preparing meals for the family between the hours of 5 and 7p.m.;

      19% of the staff are working mothers.2.Staff who had recently moved or who had lived far away from the firm for some time, needed extra time to arrive punctually in the morning.Staff preferences:

      1.Approximately 60% of the staff interviewed would prefer to arrive later in the mornings.The periods ranged from 30 minutes to 3 hours later.2.25% of the staff interviewed would prefer to finish work earlier than at present.This ranged from 30 minutes to 1 hour 30 minutes.B.The firm has close communication with other firms, departments and local offices which do not operate flexitime.The firm relies heavily on banking and post office services.C.Core Times

      1.Checking on the validity, accuracy and urgency of forms, documents and applications sent to the firm requires an efficient and streamlined operation.Some members of staff need to be on hand to verify, cross-check and revise communications ready for signing and despatch.This contingency did not depend on all office staff being present for consultation.2.The greatest volume of telephoned requests for information and advice was between the hours of 10 a.m.and 3 p.m..3.The least busy period was from 3 to 5 p.m., when business calls fell away, and some work was left for the following morning.IV.Conclusions A.There is a conflict between the 23% of staff who need to arrive earlier in the day.and the 60% who would prefer to arrive later.Most of the paperwork needs to be done earlier to be filed, signed and despatched while senior staff are available and also to catch the earlier postal collections.B.The 19% of staff—the working mothers—who need to arrive earlier and leave earlier would help to clear the backlog of work from the previous day, but they would need to be helped by extra staff.C.There would need to be heavy discouragement of staff wishing to arrive 2 hours and more later than at present.D.We would need to test the degree of certainty about late arrivals.Some staff are obviously not sure yet when they would prefer to arrive.V.Recommendations A.There should be the following time-bands:

      1.7:30 to 3:00

      2.8:00 to 3:30

      3.8:30 to 4:00

      4.9:00 to 4:30

      5.9:30 to 5:00

      6.10:00 to 5:30

      7.10:30 to 6:00

      8.11:00 to 6:30

      B.In the time bands(1)to(3)volunteers would be asked to bring the percentage up from 19% to 50%.Failing this, a compulsory rota system should be introduced in consultation with the staff associations and trade unions.C.All staff must be in the premises between 10:30 a.m.and 3:00 p.m..This is the 'core-time' we recommend.D.1.The needs of working mothers should have priority in early finishing.2.The needs of those who live far away should have priority in late arrival time bands.譯文:

      調(diào)

      調(diào)

      I.權(quán)限

      調(diào)查公司實行“彈性工作時間制”的可能性并根據(jù)掌握的材料做出匯報。

      Ⅱ.程序

      A.通過會談了解職員們所需要的時間段,再了解他們想選擇的時間段。

      B.向職員反放調(diào)查表,并讓他們們在調(diào)查表中填上他們選擇的時間段。

      C.分析對職員們調(diào)查的結(jié)果,看是否有可能讓所有的職員在“核心時間”上班,確認“核心時間”的具體時間。

      Ⅲ.調(diào)查

      A.職員的需要與選擇

      職員的需要:

      1.會談的主要結(jié)果表明,多數(shù)參加工作的母親需要在下午3點半之后有自由支配時間。以下是她們的理由(按其重要性為序):

      從學校接小孩;

      在小孩從學?;貋頃r在家;

      在下午5點至7點為家里做飯;

      19%的職員是母親。

      2.剛搬家的職員以及一段時間以來就住在離公司較遠地方的職員,需要有時間為早上按時上班做準備。

      職員的選擇:

      1.約有60%的職員選擇早上遲一點上班,推遲時間為半個小時到三個小時。

      2.25%的職員選擇比目前更早的下班時間,提前時間為半小時到一個半小時。

      B.公司與沒有實行“靈活工作時間制”的其他公司、部門以及地方辦公室進行了聯(lián)絡。公司主要依靠銀行和郵局的服務。

      C.核心時間

      1.檢驗表格、文件及送到公司來的申請表的有效性、精確性及急切性,需要有極高的工作效率和便捷性。有些職員需要手頭有資料反復核對,并在修改后才能簽名或者辦理,所有出席座談的辦公人員中不存在這種偶然性。

      2.打電話來詢問有關(guān)情況和建議的高峰時間為上午10點至下午3點。

      3.下午3點至5點為最輕閑時間,因為這時公務電話漸漸少了,有些工作留到了第二天上午。

      Ⅳ.結(jié)論

      A.23%的職員需要提前上班,而60%的職員需要推遲上班。大多數(shù)日常文書工作需要在有高級職員上班的情況下提前完成,以便整理、簽字和發(fā)送,趕上首批取信時間。

      B.19%的做母親的職員需要提前上班和提前下班,她們可以幫助處理前天積壓下來的工作,但她們需要有額外人手的幫助。

      C。對于希望把上班時間推遲2個小時以上的職員,需要做大量的勸說工作。

      D.對于上班時間究竟推遲多久,我們需要做進一步的調(diào)查。有些職員顯然還不清楚自己愿意什么時候上班。

      V.推薦

      A.下面是相應的時間段:

      1.上午7點半~下午3點;

      2.上午8點~下午3點半;

      3.上午8點半~下午4點;

      4.上午9點~下午4點半;

      5.上午9點半~下午5點;

      6.上午10點~下午5點半;

      7.上午 10點半~下午6點;

      8.上午11點~下午6點半。

      B.1~3時間段要求把職員們把比率從19%自愿上升到50%,如果達不到這個比率,應該與職員協(xié)會和工會協(xié)商,通過他們強制訂出一個時間段。

      C.所有職員必須從上午10點半和下午3點在辦公場所,這就是我們所推薦的“核心時間”。

      D.1.做母親的職員在提前下班問題上可優(yōu)先考慮。

      2.離公司較遠的職員在選擇晚上班時間段上可優(yōu)先考慮。

      5.Descriptive Report

      TRAINING DEPARTMENT.GOALS &.COURSES

      Prepared for

      Mr.Leonard Schwartz

      Prepared by

      Mr.Aldo Vannucci Schwartz-Snidermann, Inc.330 Fifth Avenue

      New York.New York 10001

      May 27, 2004

      CONTENTS

      INTRODUCTION

      I.DESCRIPTION OF COURSES

      A.Customer Contact Course

      B.Sales Training Course

      C.District Sales Manager Training

      D.Management Training

      II.CONCLUSION

      III.RECOMMENDATIONS

      Page

      INTRODUCTION

      The purpose of the Training Department is to provide newly hired or about-to-be-promoted employees with the product knowledge and vocational skills needed to perform their jobs successfully.This report describes the training courses that have been devised to effect this goal.I.DESCRIPTION OF COURSES

      The following courses will be offered to members of our sales staff on a regular basis each business quarter.A.Customer Contact Course The course is designed for existing sales personnel trained before 2000 Selection of participants is determined by the district manager.The length of the course is 23 hours in three consecutive days.The course's objective is to train sales personnel to recognize and communicate with various types of customers, to deal with difficult customers using a business-like attitude, and to provide customers the best rate and service.The course consists of formal classroom training using lecture, programmed instruction, and sound recordings with heavy emphasis on role playing.This course is modeled on the highly successful Customer Contact Course used in our West Coast division.All participants are required to complete a written evaluation of the course after they return to their sales districts.B.Sales Training Course The course is designed for new sales representatives and those with one to three months field experience.The length of the course is approximately 72 hours.The objective is(1)to increase product knowledge and(2)to increase client contact effectiveness when calling on accounts.The course will focus on the ability to initiate customer contact, to sell our products successfully, and to maintain long-term customer satisfaction.The course employs a substantial variety of training techniques.In addition to lecture and demonstration by instructors, major objectives are met through competitive teamwork, hypothetical sales projects, role playing, and group discussion.And participants are required to complete a written evaluation of the course upon completion.C.District Sales Manager The course is designed for existing and about-to-be promoted district sales managers.The course length is undetermined at this time, but will probably run three days.Its objective is to deal with problems of transition encountered by those assuming new and diverse responsibilities.Also, the course stresses methods for implementing company sales policy and procedures, as well as ways of handling field representatives' problems and needs.The course will consist of instruction and discussion, as well as role-playing exercise.All participants are required to complete a written evaluation of the course upon conclusion.D.Management Training The course will instruct about-to-be promoted line managers in operational functions and management techniques.Its goals are to develop individual management skills and expand existing management capabilities.Duration of the course is two weeks, and instruction focuses on developing management-related skills and techniques.Through programmed instruction, general discussion, and on-the-job training, management trainees will learn all facts of corporate operations.In addition to a written evaluation at the end of the course, participants will review the course content through correspondence with the Training Department.II.CONCLUSION The implementation of the training courses will fulfill these corporate objectives;

      1.Standardize wherever possible all divisional sales training to achieve maximum employee motivation performance at the least possible cost.2.Decrease employee turnover.3.Effect better communication between corporate management and sales representatives.III.RECOMMENDATIONS

      In view of the importance of these training courses to our corporate goals, I recommend the following:

      1.The Training Department should initiate these courses as soon as possible.2.The training program should be expanded to include post-class instruction.3.All courses should be evaluated on a regular basis to ensure quality instruction and up-to-date content.4.The Training Department should publish and distribute to all employees notification of new courses and programs.譯文:

      描述性報告

      培訓部培訓目標與課程

      收閱人:倫納德·施瓦茨先生

      撰寫人:奧爾多·萬努奇先生

      施瓦茨--斯奈德曼股份有限公司

      1001紐約州

      紐約市

      第五大街330號

      2004年5月27日

      目錄

      引言

      I.課程介紹

      A.與顧客打交道課程

      D.銷售訓練課程

      C.區(qū)域銷售經(jīng)理培訓

      D.管理人員培訓

      II.結(jié)論

      Ⅲ.建議

      引言

      培訓部的目的在于為新雇員和即將提升的雇員提供做好本職工作的業(yè)務培訓。本報告將介紹為實現(xiàn)這一目標而開設的有關(guān)課程。

      I.課程介紹:

      定期地為每個商務區(qū)的銷售人員開設下列課程。

      A.與顧客打交道課程

      這一課程是為2000年參加過培訓的現(xiàn)職銷售人員設計的,學員將由地區(qū)經(jīng)理挑選決定。該課程為期3天,共設23個學時,目的在于訓練銷售人員認識不同類型的顧客并與他們打交道,用認真的態(tài)度對待最難對付的顧客,以最快的速度和最好的服務接待顧客。

      課程為正式的課堂教學,采用講座、課堂教學和錄音的教學方法,突出強調(diào)模擬實習活動。我們在西海岸地區(qū)舉辦的此類課程獲得了極大成功,本課程就是參照他們的經(jīng)驗設置的。

      回到自己的銷售地區(qū)之后,每位學員都要求寫一份課程評估報告。

      B.銷售培訓課程

      該課程為新來的銷售人員以及有1~3個月實地經(jīng)驗的銷售人員而設置,培訓時間約為72學時。其目的是:(1)增加產(chǎn)品知識;(2)提高與顧客打交道的效率。課程的重點在于提高與顧客打交道的能力,成功地把產(chǎn)品推銷出去,同時在顧客中保持較好的聲譽。

      課程采用豐富多樣的培訓技巧,除培訓教師的講座和課堂示范外,還通過競爭與合作、假定銷售計劃、模擬實習以及小組討論等手段實現(xiàn)其主要目標。

      培訓結(jié)束時所有學員都要求寫一份課程評估報告。

      C.地方銷售經(jīng)理培訓

      該課程為現(xiàn)任地方銷售經(jīng)理以及即將提拔的地方銷售經(jīng)理而設置,培訓時間目前還未確定,很有可能是3天,目的在于解決新上任負責人面臨的過渡時期出現(xiàn)的問題。同時,該課程還特別強調(diào)解決工作人員的問題及需要,完善公司銷售政策和銷售程序。課程內(nèi)容包括現(xiàn)場實習和討論研究。

      培訓結(jié)束時所有學員都要求寫一份課程評估報告。

      D.管理培訓

      該課程為即將提拔的授權(quán)經(jīng)理講授經(jīng)營職能和管理技巧,目標在于培養(yǎng)個人的管理水平,進一步提高他們的管理能力。

      該課程為期2周,主要培訓管理技巧和方法。通過程序教學、一般討論、實地實習,使學員們學習所有關(guān)于公司經(jīng)營方面的知識。

      除寫總結(jié)報告外,學員們還可通過培訓部函授復習學過的課程內(nèi)容。

      II.結(jié)論

      上述培訓計劃將實現(xiàn)下面幾個目的:

      1.盡可能地使地區(qū)銷售訓練標準化,從而以最少的代價獲取職工們最大的工作熱情;

      2.減少職工流動;

      3.加強公司管理與銷售人員之間的交流。

      III.建議

      鑒于培訓計劃對實現(xiàn)公司的目的具有重要意義,我特此提出以下建議:

      1.培訓部應該盡早開課;

      2.培訓計劃應該包括課程結(jié)束后的指導;

      3.所有課程都應該定期進行評估,以確保教學質(zhì)量,保證教學內(nèi)容跟得上潮流;

      4.培訓部應該向所有職員印發(fā)新課程與計劃的通知。

      三、常用表達方式

      III.Useful Expressions 實用句型

      1.A report has been requested by the Directors with the aim of finding possible ways to improve the popularity of Pitbank Fun Park.本報告應董事會的要求作出,目的是探索提升彼畔游樂園知名度的方法。

      2.The report is to be presented to the Directors as soon as possible.本報告須盡快呈送董事會。

      3.This report tries to find out who are the customers of ABC Center and whether they are satisfied with the services in the city.本報告試圖調(diào)查清楚誰是ABC中心的客戶以及他們是否對本城市內(nèi)的服務滿意。

      4.The objective of this study is to provide information to determine which aspects of shopping environment cannot satisfy the customers, and to propose improvement solutions.本研究的目的是提供相關(guān)情報,以查清購物環(huán)境中有哪些地方不能滿足顧客,并提出改善購物環(huán)境的方法

      5.This report examines the extent of the problem of absenteeism among fourth-year Information majors at the university.不報告旨在調(diào)查大學中四年級信息專業(yè)學生中曠課情況的嚴重程度。

      6.This report investigates the reasons for the problem and recommends measures for improvement.本報告調(diào)查了問題的原因并提出解決的方法。

      7.In the past three months the Service Department received more than 100 complaints from surfers.在過去的三個月中,服務部門收到了上網(wǎng)者100多個投訴。

      8.The overriding problem with these is the access to the corporate website.最主要的問題是難以進入到公司的網(wǎng)站。

      9.From early this year, we have been receiving customer letters complaining about services of our sales persons.從今年較早的時候起,我們就收到了關(guān)于我們銷售人員服務方面的投訴信。

      10.It has been found that more and more customers, especially foreign consumers, returned their goods bought in this supermarket.我們發(fā)現(xiàn)已有越來越多的顧客,特別的國外顧客,退回在這個超市中購買的商品。

      11.These cases had a negative impact on our sales and the reputation of our market operator.這些事件對我們的銷售和我們市場的經(jīng)營者產(chǎn)生了負面影響。

      12.Up till now, the e-business company mainly falls into three groups: B2B(business to business), B2C(business to customers), and C2C(customers to customers).The three modes are different in making a profit.至今,電子商務公司大致分為三大類:B2B(公司對公司), B2C(公司對客戶)和 C2C(客戶對客戶)。這三種模式在利潤的獲取方式上不同。

      13.It is of vital importance to choose a suitable business mode and stay on it.選擇一種合適的模式并營運下來至關(guān)重要。

      14.Some companies are inclined to change their business modes quite frequently, which have resulted in a waste of resources.有些公司輕易頻繁地變換他們的商務模式,這導致了資源的浪費。

      15.Another key factor to set up an e-business company is the lack of continued investment.建立電子商務公司的另一個因素是缺乏資金的持續(xù)投入。

      16.Most of the information in this report was gathered from a questionnaire distributed to 45 IT workers, and from interviews with ten of them.Valid feedbacks in writing numbered 39 and interviews, 10.本報告的信息大部分來自對45名IT行業(yè)產(chǎn)業(yè)工人的問卷調(diào)查和對其中10的談話。有效的反饋包括39份調(diào)查問卷和10份對話記錄。

      17.The information of this report is gathered from interviews with directors of Bureau of Education for the Dongcheng and Xuanwu Districts, Beijing, and a collective interview with 45 teachers from 15 schools in the two communities.本報告資料的來自于對北京東城區(qū)和宣武區(qū)教育局局長的談話記錄和這兩個區(qū)15所學校45名老師的綜合談話記錄。

      18.The cases presented in the report was collected form some Chinese export and import companies based in Beijing.And the introduction and Background information was gathered from the Annual Report on China Export and Import.本報告中的事例來自于北京的一些中國進出口公司。導言和背景信息來源于中國進出口年度報告。

      19.The information for this report was gathered form the questionnaires done by 100 students form University of International Business & Economics, who were chosen at random, including both undergraduates and postgraduates.本報告的信息來源于對國際商務與經(jīng)濟大學100名同學做的問卷調(diào)查,他們是隨機抽出的本科生和研究生。

      20.The questionnaires were jointly designed by the marketing department, sales department and customer service department of MWB Bookstore.The customer service staff distributed and collected the survey forms.問卷是由MWB書店市場部、銷售部和客戶服務部共同設計??蛻舴詹糠职l(fā)和回收了調(diào)查表。

      21.The report investigate the structure of the customer groups.It also looks at customers’ satisfaction and disaffection degree over the City’s infrastructure, price and service.這份報告調(diào)查了客戶群的結(jié)構(gòu)。它也分析了顧客對城市基礎(chǔ)設施、價格和服務的滿意和不滿意的程度。

      22.This report investigate the students’ attitudes towards setting up a night snack bar.這份報告調(diào)查了學生們對設立夜市小吃店的態(tài)度。

      23.It also collects some detailed information about setting up the night snack bar.也收集了關(guān)于建立夜市小吃店的詳細資料。

      24.The customers are analyzed in various aspects, such as their age, sex, monthly income, and means of transportation.顧客也被從幾個方面進行分析,如他們的年齡、性別、月收入和交通方式。

      25.The services are examined in two aspects: one is the infrastructures and facilities, and the other is the performance of shop assistants.服務在兩方面進行考查:一方面是基礎(chǔ)設施和設備,另一方面是營業(yè)員的服務。

      26.The three alternatives to fossil fuels considered in this report are solar energy, wind power and hydropower.本報告中考慮的石油的三種代用品是大陽能、風電和水電。

      27.The omission of other alternatives, such as nuclear power, is due to the excessive environmental problems involved in utilizing these sources, or to the obvious inability of the source to provide sufficient energy to meet the needs of the country in the new century.剔除其它備選能源,如核能,是因為使用這些能源時帶來的過度的環(huán)境問題,或者是因為其在新的世紀明顯不能提供足夠的能源滿足這個國家的需要。28.From the figures presented in the findings, it can be concluded that :從調(diào)查結(jié)果中的數(shù)據(jù)可以看出:

      29.Revenue from new customers accounts for over 80 per cent of new business by the end of yesteryear.到去年年末,來自新客戶的收入占新業(yè)務的百分之八十。

      30.Contracted sales agents have proved the most productive and cost effective in the direct marketing sector.已簽約的銷售代理在直銷領(lǐng)域證明是最有成效和低成本的。

      31.These 50 interviews made early July suggest that many aspects of the shopping environment in the Shopping City cannot satisfy the customers.七月上旬做的50份談話調(diào)查顯示購物城的購物環(huán)境在許多方面不能滿足顧客的需要。

      32.Facilities and services therefore need to be improved.The most noteworthy weaknesses are the lobby areas, toilet rooms, location signs, ventilating facilities, try-on cubicles and cashier services.因此設施和服務需要改進。最明顯的地方是大堂、洗手間、通風設施,試衣間和收款服務。

      IV.Core Words and Phrases abstract/synopsis概要

      accident 事故

      analyze 分析

      annual report年度報告

      appended part附錄部分

      appendix附錄

      arbitration 仲裁

      arrangement 安排

      audit審計

      bibliography參考書目

      body part正文部分

      concern關(guān)注

      conclusions結(jié)論

      consequence 后果

      ending結(jié)尾

      evaluate 評估

      facts 事實

      feasibility report可行性報告

      finance財務

      findings 調(diào)查結(jié)果

      incident report事故報告

      introduction導言

      investigation 調(diào)查

      investigative report調(diào)查報告

      investment投資

      letter of authorization授權(quán)書

      letter of transmittal報告?zhèn)鬟_書

      letter report書信體報告

      list of illustrations插圖目錄

      management 管理

      market analysis市場分析

      memo report便函體報告

      periodical report 定期報告

      personnel人事

      possibility 可能性

      preliminary part前頁部分

      production生產(chǎn)

      Profits &Losses損益

      progress report進度報告

      project plan項目計劃

      proposal report建議報告

      recommendations建議

      sales銷售

      selection 選擇

      short document report簡短文件體報告

      signature 簽名

      solution 解決

      summary 總結(jié)

      table of contents目錄

      text主體

      title f1y標題襯頁

      title page標題頁

      trip report公差報告

      第二篇:商務報告寫作1

      奉了上司之命,Jennifer負責策劃一項廣告活動。由于廣告促銷的成效對銷售業(yè)績將有決定性的影響,因此這可不是份輕松的差事;尤其在做好決定之后,該如何向上司說明,以取得他們的支持,則有賴于做簡報的技巧和方式。

      I'm here today to present my research about the advertising campaign for the Kitchen Master microwave oven.Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40.According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.And a full 80% said they watch at least one hour of television each night.If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements.I suggest 60% of the budget go toward spot ads, 35% toward print ads, and 5% toward outdoor advertising.To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.But with the proper media mix we can certainly lessen the chance of failure.今天我要向各位報告的是為“大廚師”廣告所做調(diào)查的結(jié)果。由于“大廚師”是新產(chǎn)品,我們的廣告必須要在目標顧客群中,也就是25歲至40歲的職業(yè)婦女中,建立起品牌知名度。

      根據(jù)我所得到的數(shù)據(jù),接受調(diào)查訪問的職業(yè)婦女中,有百分之五十的人表示,她們閱讀臺灣最暢銷的五本婦女雜志中至少一本。而有整整百分之八十的受訪者表示,她們每晚至少看一個小時的電視。

      如果各位看一下這張圖表,就可以知道,最好的媒體組合是,電視和雜志廣告并用。我建議將預算的百分之六十撥給電視廣告,百分之三十五給雜志,其余的百分之五做戶外廣告。

      總的來說,即使我們的目標顧客已很清晰,但新產(chǎn)品上巿本來就像賭博,沒人能有十成的把握。然而,媒體組合選用得當,我們自然會降低失敗的機率。

      短語解說

      brand awareness 品牌知名度

      這是個廣告的專業(yè)用語,指消費者對某項產(chǎn)品的認識?!癆wareness”由“aware”變化而來,后者為形容詞,有“知曉;注意到”的意思?!癇rand”,?牌子、商標?。

      To increase brand awareness, we will have to advertise on TV to reach the largest possible audience.為了提高知名度,我們必須打電視廣告,盡可能讓最多的觀眾看到我們的產(chǎn)品。

      target audience 目標大眾

      每一項產(chǎn)品在制作廣告之前,都會選定某一群人作為主要的訴求對象,這群人就稱為該廣告的“目標大眾”。目標大眾決定之后,廣告內(nèi)容、媒體、甚至播出時段,才能隨之選定?!癟arget”,靶子、目標。

      Our current ads are not reaching the target audience.We'll have to make some changes.本公司目前的廣告并沒有發(fā)揮對目標大眾的影響力,我們得做些改變。

      media mix 媒體組合“Media” 在此指將產(chǎn)品信息傳達給目標大眾的媒介,包括電視、廣播、報紙、雜志等等。在為產(chǎn)品制作廣告時,通常經(jīng)由各種研究與調(diào)查,找出效果最大、效率最高的幾種廣告方式,同時使用。這些不同媒體的組合使用即是“media mix”。

      With the proper media mix, you can effectively reach your target audience.媒體組合若選用得宜,你的廣告便能有效地影響目標大眾。

      spot ad(s)電視或收音機廣告

      這是美式口語的說法,“spot ad” 就是電視或廣播節(jié)目中的廣告,又可簡稱為“spot”。

      Spot ads are the most expensive and usually the most effective.電視和收音機廣告的費用最貴,而效果通常也最好。

      print ad(s)平面廣告

      這詞組直譯就是“印刷式的廣告”,即紙面上的廣告,主要是指報紙和雜志廣告。

      The designer's specialty is creating breathtaking print ads.創(chuàng)作令人驚異的平面廣告是這位設計師的專長。

      句型總結(jié)

      ●廣告的目標

      1.Our main goal is to establish brand awareness among our target audience.2.Our main purpose is to establish brand awareness among our target audience.3.The main objective is to establish brand awareness among our target audience.本段的關(guān)鍵在于清楚地表明公司的目標,同時下文即可循著這個主題發(fā)展?!癕ain goal”, “main purpose”, “main objective”,都是指?主要的目標?。

      ●調(diào)查的數(shù)據(jù)

      1.According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.2.The numbers we have show that of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan.3.As the facts prove, of the working women who responded to our poll, 50% read one of Taiwan's top-five selling women's magazines.說明調(diào)查的結(jié)果,并作為下文結(jié)論的根據(jù)。關(guān)鍵詞為“figures”、“numbers”和“facts”等。

      ●依調(diào)查判斷

      1.If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine ads.2.By looking at the chart you can see that the best media mix would be a combination of TV and magazine ads.3.As you can tell by the chart, the best media mix would be a combination of TV and magazine ads.根據(jù)調(diào)查結(jié)果提出方案時,通常會以圖表作解釋。請與會者看圖表時可使用“if”句型,但它不是假設語氣,而是一種客氣的說法。●下結(jié)論

      1.To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.2.In summary, even though we have defined our target audience, introducing a new product is always a gamble.3.I've shown you how to reach our target audience, yet I also think introducing a new product is always a gamble.在最后一段可略述個人對此活動的觀感,并簡單扼要的下結(jié)論?!癟o conclude”,“in summary”或“I think”都是做結(jié)論的實用詞匯。結(jié)構(gòu)分析

      這次演講實質(zhì)上是個報告,因此只要針對研究的結(jié)果,有條理地敘述出來即可。

      1.廣告目標

      點出這次廣告媒體效益調(diào)查的目標。

      2.調(diào)查數(shù)據(jù)

      提出調(diào)查所得的事實與數(shù)據(jù)。

      3.做出決定

      向大家報告根據(jù)上述的事實所做的決定。

      4.總結(jié)報告

      做總結(jié),推測目前的行事態(tài)度或方針。

      第三篇:商務寫作

      英文商務邀請函范例Sample Business Invitation Letter

      Dear(Board Member's Name):

      (IntroductionWhat are the benefits to this advisory board member?)

      (*Don't forget to customize this section of the business invitation letter for the particular person you're inviting)

      (*Use bullet points if you have more than 2 benefits.)

      As one of the pioneers of the Virtual Assistant Industry, being a member of Consider It Done's Business Advisory Board provides you with a stellar opportunity to continue to shape the VA industry.My company, Consider It Done Ltd., needs new direction.A person with your experience and insight would be the perfect person to help me determine whether my company should break new ground or whether there's still value to be gleaned from traditional territory.I will certainly cover any expenses you incur from attending advisory

      board meetings and also offer a $500 honorarium to be paid directly to you or to a charity of your choice.Overview of the CompanyWhat are the advisory board’s goals?)

      The main purpose of the Consider It Done Ltd.'s Business Advisory Board is to provide management advice about the direction the company should follow.Specific goals for this year include developing a niche market strategy and revamping/updating the company's Web presence.(Details-What are the responsibilities of board members?)

      The Business Advisory Board will meet three times this year, each meeting consisting of a dinner and following two hour discussion.There

      may also be some follow-up questions/discussions my email.Because of the nature of the matters to be discussed, members will need to sign a confidentiality agreement.(Close and thank you)

      Thank you for taking the time to read this letter and to consider being a part of Consider It Done Ltd.'s Business Advisory Board.I will be in touch with you soon but in the meantime, I’m available to discuss any questions you may have.You can reach me by phone at(phone number)or via email at(email address).Sincerely,(Your signature)

      Name

      Title

      A Letter of an Application

      Sept.9, 2002

      Dear Sir,I have read the announcement about the vacancies that your company is offering, and I would like to submit my application.I am a graduate with a doctor's degree from Pennsylvania State

      University in the United States.I am determined to make a lasting contribution to my country, which is the reason why I am back.I am a twenty-eight-year-old girl.My major is chemistry and through years of hard work, I have achieved notable results.At school, I was always the top student of my class.My favorite sport is swimming, and music is the second.I often play the plano in my spare time.If you require further information, I shall be happy to provide it.I will welcome the opportunity to have a personal interview.I am looking forward to your response.Yours truly,Li Hua

      道歉與解釋Appology & Explanation

      實例之一:

      Dear Mr./ Ms,We are sorry we cannot send you immediately the catalogue and price list for which you asked in your letter of March 10.Supplies are expected from the printers in two weeks and as soon as we receive them, we will send you a copy.Yours faithfully

      實例之二:

      Dear Mr./ Ms,I was very concerned when I received your letter of yesterday complaining that the central heating system in your new house had not been completed by the date promised.On referring to our earlier correspondence,I find that I had mistaken the date for completion.The fault is entirely mine and I deeply regret that it should have occurred.I realize the inconvenience our oversight must be causing you and will do everything possible to avoid any further delay.I have already given instructions for the work to have priority and the engineers working on the job to be placed on overtime.These arrangements should see the installation completed by next weekend.Yours faithfully

      第四篇:商務寫作

      2011-2012學年第一學期電高(文)09《商務寫作》期末考核作業(yè)

      一、根據(jù)下面的材料寫一篇調(diào)查報告。

      1、2008年,全國有約560萬大學生涌向求職市場,再加上金融危機的出現(xiàn),就業(yè)形勢異常嚴峻。據(jù)公布2007年普通高校就業(yè)率不到60%,盡管就業(yè)壓力如此之大,但在最近的一篇新聞報道中,我們?nèi)匀豢吹?,在廣州去年批量招聘的大學生中,就業(yè)大學生約有30%的毀約。另據(jù)記者調(diào)查,在全國其他城市,大學生毀約率也多在20%~30%之間。

      2、在對2005年廣東省2000多家用人單位招聘畢業(yè)生情況調(diào)查顯示,批量招聘應屆畢業(yè)生三成大學生毀約。這其中,有兩成多的用人單位到崗率不足50%。

      3、在廣東,部分重點大學2005年毀約率達到11%,而普通大學毀約的現(xiàn)象相對較少,僅為3~5%。據(jù)了解,該數(shù)字僅統(tǒng)計了有到學校辦理毀約手續(xù)的學生,此外還有一部分學生直接與用人單位簽訂合同,沒有涉及就業(yè)協(xié)議的情況未給統(tǒng)計。

      4、對于重點大學的毀約率高于普通大學的原因,有專家認為,重點大學畢業(yè)的學生有較好的就業(yè)條件和就業(yè)環(huán)境,挑選的資本較多,可挑選的機會也比較多,不少學生到臨近畢業(yè)還有機會得到很好的工作機會,出于個人利益的考慮,在“人往高處走”的心態(tài)驅(qū)使下,選擇毀約。在普通大學,一般的學生都沒有那么多挑選機會,往往是“一錘定音”。

      5、在2005年批量招聘應屆畢業(yè)生的企業(yè)中,到崗率不足70%的占了將近一半。這在1999年擴招之前,幾乎是不可能發(fā)生的。廣州市教育局一工作人員透露,在上世紀七八十年代,可以說不存在大學生毀約,那時企業(yè)以能招到大學生視為莫大的榮譽。到了上世紀九十年代,開始有毀約現(xiàn)象出現(xiàn),不過不到1%,毀約多半因為家人不愿子女離家太遠工作。到了2003年,第一批擴招的大學生畢業(yè),毀約現(xiàn)象開始逐漸浮出水面。近幾年,隨著每年幾百萬畢業(yè)生涌向就業(yè)市場,毀約率也出現(xiàn)暴增發(fā)展勢頭。

      6、名校畢業(yè)的學生與普通院校畢業(yè)的學生毀約率也有較大差別。但是,縱觀全國重點大學,毀約率并無多大差別,一般都在3%~10%中間,相差7%,普通高校毀約率相差則達到10%。

      據(jù)悉,在廣東,重點本科院校如中山大學、華南理工大學等,官方統(tǒng)計數(shù)據(jù)多數(shù)高于3%,有少數(shù)院校達到10%。在廣東省二批本科院校中,A線院校毀約率略高于B線,約為8%,少數(shù)學校達到13%,B線院?;颈3衷?%左右。這些院校學生反應,在他們身邊,時有同學毀約,如果沒有學校和企業(yè)對毀約的限定,實際毀約率將遠遠高于上面提到的數(shù)據(jù)。但是,在內(nèi)地,普通高校毀約率要高于沿海城市,約為11%。

      7、沿海城市大學生就業(yè)毀約率略低于內(nèi)地,平均起來有20%左右,在內(nèi)地大學生就業(yè)毀約率平均約為30%。這其中,普通本科院校所占比例較大。在內(nèi)地,經(jīng)濟不如沿海發(fā)達,就業(yè)機會沒有沿海多。重點高校的學生憑借學校和自身優(yōu)勢,多數(shù)都能容易找到稱心如意的工作。一般本科院校的學生,在沿海地區(qū),盡管在學校名氣上處于劣勢地位,不過眾多的就業(yè)機會讓他們?nèi)菀渍业綕M意的工作。而內(nèi)地的學生,不論在地域還是學校名氣上,想找到一份適合自己的工作比名校學生難得多。

      8、為了獲得更好發(fā)展毀約的學生占到調(diào)查學生的43%,由于公司招聘之初所做承諾占到20%,因為家庭、戀人關(guān)系不愿兩地分隔的占到12%。另外,因為專業(yè)不對口毀約的占10%,簽約時間太長約占4%,自身能力有限占4%,其他的占到7%。

      9、為了更好的發(fā)展是學生毀約的一個重要原因,占到調(diào)查學生的43%。他們表示:未進入社會前,如果能在第一個職位上有個好的起點,會減少自己接下來的跳槽頻率。

      10、簽約前考慮不慎導致學生毀約占調(diào)查人數(shù)的20%。這一類學生大多因為缺乏工作經(jīng)驗,盲目相信用人單位所做出的承諾,最后發(fā)現(xiàn)與單位實際情況有所出入,甚至大相徑庭

      11、由于家庭要求、戀人分隔兩地等因素而毀約的學生也屢見不鮮,占到調(diào)查人數(shù)中的12%。

      二、根據(jù)個人的專業(yè)學習、在校表現(xiàn)及參加社會實踐活動的能力等情況,寫一封求職信。同時制作一份個人簡歷。

      三、本學期的商務寫作課程學習已經(jīng)結(jié)束,請根據(jù)自己本門課程的學習情況寫一篇規(guī)范的學習總結(jié)。

      四、請仔細閱讀以下作業(yè)要求。

      2011-2012學年第一學期電高(文)09《商務寫作》期末考核作業(yè)

      1.A

      42.規(guī)范格式1)字數(shù)要求:累計字數(shù)不少于3000字。

      2)封面:學校Logo

      學校名稱:西安科技大學

      題目:《商務寫作》課程作業(yè)

      學年:2011-2012學年第一學期

      課程名稱:商務寫作

      姓名:*******

      班級:*********

      學號:*********

      所屬團隊:*********

      擔任職務:

      3)正文(按照1.調(diào)查報告 2.簡歷與求職信 3.學習總結(jié)分章節(jié)裝訂,各級字號字體如下:)

      1X X X X X X X(小三號 黑體)

      1.1X X X X X X X(四號 黑體)

      X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X(小四號宋體)

      1.1.1 X X X X X X X X(小四 宋體)

      3.頁面設置

      1)頁邊距

      左邊距:2.5cm;右邊距:2.4cm;上邊距:2.2cm;下邊距:2cm

      頁眉:1.5cm;頁腳:1.75cm;裝訂線:0.5cm

      2)紙張大小 A4,靠左裝訂,黑白打印。

      3)表格、插圖格式:字體一律小四號,宋體,并標明表格和圖表的名稱。

      4)要求在每頁頁面低端(頁腳)添加頁碼,居中顯示。

      5)行間距:正文1.25倍行間距

      PS:三部分裝訂在一起后附作業(yè)封面樣本

      Wish all of you success!

      &

      Looking forward to your paper

      Merry X’mas

      (請班長確保收齊后一起提交,過時不候?。?

      《商務寫作》課程期末作業(yè)

      學年:2011-2012學年第一學期

      課程名稱:商務寫作

      姓名:XXXXXX

      班級:電高文09X

      學號:XXXXXX

      所屬團隊:XXXXXX

      擔任職務:XXXXXX

      第五篇:商務寫作

      Trip Report from Canton Fair

      To: Yang, General Manger

      From: YoYo, Sale Representative

      Date: October 20, 2012

      Subjet: Trip Report about the Situation of Our Company in the Fair

      Introduction

      I’ve just returned from the Canton Fair especially displaying home-based electronic appliances, which was quite a fruitful business trip.Trip Description

      We did display a variety of our latest products and achieved good effects.Famous manufactures whose products enjoy a high level of brand, such as SONY, Lenovo, Panasonic and so on.They are included in the trade fair.It also has some small but competitive start-ups with innovative items and low price products.We had only 2 days and a half.On the very day, we arranged for a performance to attract the public’s eyes and to achieve potential markets.The second day we dealt with customers.For the very late half day, we sign several big contracts with purchasers and won lots of orders of medium size.Conclusions and Recommendations

      On the trade I was quite impressed with some companies' creative inventions and high efficiency of dealing with customers.Also we could clearly see a trend that innovative products were to customers liking.Compared with those companies, we did lag behind in that field.I see three possible ways in which we might be strength in future.First, we should give instruction in special terms of greeting and courtesy, as well as the duties,problems in this career.Second, we should promote our production with high science and technology.Third, we could cut the cost of production, improve quality and launch new products.

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