第一篇：英文廣告詞句的妙用

英文廣告語的妙用

-------湖北大學知行學院 郝孟曦

【摘要】商業(yè)廣告的翻譯受到營銷戰(zhàn)略、商業(yè)規(guī)律、商業(yè)法規(guī)和文化障礙的制約，并有極強的目的性。翻譯英語廣告必須先分析它的語言特點，再按功能對等的原則來翻譯。很多有關(guān)英語廣告語翻譯技巧的文章都從詞法、句法、修辭手段及文化差異等幾方面，并結(jié)合奈達的功能對等翻譯理論來分析廣告語言的特色及其翻譯技巧。而本文將另辟蹊徑，帶給人完全不同的思考方式以體味英語廣告語的妙用。關(guān)鍵詞；英語廣告語，使用，翻譯，分析

一，引言

廣告作為信息時代重要的交流手段，已經(jīng)滲透到社會生活的每個角落，極大地影響人們的消費、生活和價值觀。在廣告語篇中，詞句恰到好處的使用不僅有助于廣告語篇語義的一致，從而有助于產(chǎn)品和服務的銷售。有時候，簡單的看似風馬牛不相及的幾個單詞運用在廣告語中，卻能妙筆生花，達到意想不到的效果。本文以英文廣告語為研究對象，從我們所熟悉的顏色詞，數(shù)詞，近反義詞，比較最高級詞，創(chuàng)新詞，俗語諺語套用等方面研究英文廣告語的實際運用。希望通過這種研究，我們能更好地掌握和理解英文廣告語的發(fā)生和理解機制，從而為英文廣告的實際創(chuàng)作提供強有力的理論指導。

二，英文廣告語的實際應用

1，顏色詞的使用

色彩與人類的生活息息相關(guān)，是人類認識世界的一個重要領域。色彩不僅具有物理屬，還有著豐富的文化內(nèi)涵和延伸意義，因此是語言、文化及翻譯研究中的一個重要課題。在廣告語中，色彩也常常被賦予特殊的含義。

例1 The label of achievements.Black commands more respects.譯文：酒是功成名就的標志。黑色標志使您更顯尊貴。

（black在此處是借代用法，用酒商標的顏色來代替酒本身）

例2 To me，the past is black and white，but the future is always color．

譯文： 對我而言，過去平淡無奇；而未來，卻是絢爛繽紛。（軒尼詩酒）

（black ,white此處是象征意義，表示顏色單一，平淡無奇的意思）Slim, Stylish, Sliver.譯文：銀色外殼，輕便美觀。（掃描器廣告）

（sliver此處是原意，表示物品的顏色；而且，此廣告語還使用了壓頭韻的修辭法，簡單明了的三個詞就能將該掃描儀外觀，顏色，特點描繪出來）2，數(shù)詞的使用

英、漢數(shù)詞在固定結(jié)構(gòu)中的語用意義上形成對比。學者們普遍認為，數(shù)詞在固定詞組中所表達的概念一般來說是虛指而非實指，而且數(shù)詞在實際廣告語中大多具有比喻、夸張、委婉等修辭含義。

例1 Trust us.Over 5000 ears of experience.譯文：相信我們吧。歷經(jīng)5000多只耳朵的檢驗，有著5000多年的經(jīng)驗。

（這是一則助聽器推銷廣告。5000在此不是確數(shù)，表示數(shù)量眾多。從字面看，它說明了該產(chǎn)品已經(jīng)接受了眾多消費者的考驗，但字里行間巧妙地嵌入一對諧音字ears-years，充分暗示了該產(chǎn)品悠久的歷史，久經(jīng)考驗的上乘質(zhì)量。）

Talk like a millionaire!Make up to 1500 minutes of FREE phone calls!譯文：1500分鐘自由通話，百萬富翁般的享受。（國際通話卡廣告）

（此處1500是確數(shù)，表示該通話卡的一項功能---1500分鐘自由通話）

This firstdeep.美不僅僅在外表。

（這則廣告推銷的是一種亞麻籽油的防腐劑,它能滲入木芯,使木材長時期不腐爛,并能保持木材美麗的自然花紋。通過對諺語Beauty is but skin-deep.(美麗只是外表)稍加改動,結(jié)合產(chǎn)品的性能,復制出意義相反的的廣告語,提升了產(chǎn)品的引導功能。）例5

Thirst come, thirst served.渴了就喝,喝了不渴。

（這則啤酒廣告語是由First come, first served.(捷足先登)演變而來。由于原諺語知名度很高,因此該廣告語一出瞬間便拉近了與受眾的距離,誘導廣告受眾躍躍欲 三：總結(jié)

英語廣告翻譯最重要的就是表達清楚原文的意義，譯文要根據(jù)廣告的所宣傳的產(chǎn)品特性遣詞造句。要始終考慮廣告的功能，使其在譯文中得以再現(xiàn)。注意廣告的文體特征，要盡可能地在譯文中保留這些特殊的語體風格，包括詞匯特征、句法特征和修辭特征等，但是這絕不以為著死套原文句式，一成不變，而要根據(jù)漢語的表達習慣，適當變通，做到語義明確，語言流暢，讀來朗朗上口，便于深入人心，達到促銷的目的。廣告翻譯中譯者尤其要注意美學要素的再現(xiàn)，兼顧音、形、意幾個重要方面，做到音美、意美和形美。

【參考文獻】

【1】 張建，廣告英語文體特點初探[J],外國語（上海外國語大學學報），1995，（2）?！?】 黃瑞紅，英語廣告文體的修辭手段及詞匯特征[J]杭州醫(yī)學高等專科學校學報，2003，3（1）

【3】 趙靜，廣告英語[M]，北京；外語教學與研究出版社，1992 【4】 黃國文，語篇分析的理論與實踐---廣告語篇研究[M]，上海；上海外語教育出版社，2001 【5】 崔剛，英語廣告，北京；北京理工大學出版社，1933 Abstract: The translation of commercial advertisement is influenced by marketing strategies, business law and cultural barriers.It has strong purposes.To translate English advertisement should first analyze the characteristics of its language and then do it according to the functional equivalent principles of translation.Many messages about translation skills get down to the grammar, sentence structures, the figures of speech and cultural difference with the combination of functional equivalent translation theories to analyze the characteristics of the language and translation.But this paasage will give people a totally different thinking measure in English advertisement translation.[Key words] ； English advertisement, usage, translation,analyse

第二篇：英文抒情詞句（推薦）

《她走在美的光彩中》

拜倫

她走在美的光彩中，象夜晚皎潔無云而且繁星漫天； 明與暗的最美妙的色澤在她的儀容和秋波里呈現(xiàn)： 耀目的白天只嫌光太強，它比那光亮柔和而幽暗。增加或減少一份明與暗 就會損害這難言的美。美波動在她烏黑的發(fā)上，或者散布淡淡的光輝 在那臉龐，恬靜的思緒 指明它的來處純潔而珍貴。呵，那額際，那鮮艷的面頰，如此溫和，平靜，而又脈脈含情，那迷人的微笑，那容顏的光彩，都在說明一個善良的生命：

她的頭腦安于世間的一切，她的心充溢著真純的愛情！

The choice

William Butler Yeats

The intellect of man is forced to choose

Perfection of life ,or of the work,And if take the second must refuse

A heavenly mansion ,raging in the dark.When all that story 's finished ,what's the news?

In luck or out the toil has left its mark:

That old perplexity an empty purse,Or the day's vanity ,the night's remorse

選 擇

葉芝

人的理智被迫去做出選擇

人生的完美或是作品的完美

要是選擇后者就必須拒絕

大廈宅院而在黑暗中女隊。

當故事結(jié)束奇聞有何特色？

勞作留印記，好運或倒霉：

古來的困惑，空空的錢包，或白天的虛榮夜晚的懊惱

William Butler Yeats(1865-1939), Nobel Prize winning Irish dramatist, author and poet wrote The Celtic Twilight(1893);

3.nocturne夜曲

Sleep is a map of glass,No matter where it leads，You are lost;

The night may speak to you with its wings,Its songs made of silk,Yet you know only your dreams,Of walking where the streets are water,Copper gutters dripping,their blue light through the halo of gas lamps,You following the rhythm of boot heels,As lightning soundlessly cracks the fragile sky—----

All is forgotten now;

The glass darkens, the mute stars,Show where you have been,Your feet are moving without you.夢鄉(xiāng)如玻璃地圖，無論它通往何處，你都會迷失躑躅，夜振翅向你招呼，其歌若悠揚絲竹，爾心追夢義無反顧，漫水街巷形單踱步，銅褐屋檐滴水如注，汽燈光暈憂郁光束，跟隨高靴的腳步，好似霹靂破穹廬，一切在此浸入迷霧，玻璃暗淡星夜孤獨，指引我你所走之路，人已止步心足難駐

4.美好不會消逝

The pure.the bright,the beautiful,一切純潔的,輝煌的,美麗的,That stirred our hearts in youth,強烈地震撼著我們年輕的心靈的,The impulses to wordless prayer,推動著我們做無言的禱告的,The dreams of love and truth;

讓我們夢想著愛與真理的;

The longing after something's lost,在失去后為之感到珍惜的,The spirit's yearning cry,使靈魂深切地呼喊著的,The striving after better hopes-

為了更美好的夢想而奮斗著的-

These things can never die.這些美好不會消逝。

The timid hand stretched forth to aid

羞怯地伸出援助的手，A brother in his need,在你的弟兄需要的時候，A kindly word in grief's dark hour

傷慟、困難的時候，一句親切的話

That proves a friend indeed;

就足以證明朋友的真心；

The plea for mercy softly breathed,輕聲地乞求憐憫，When justice threatens nigh,在審判臨近的時候，The sorrow of a contrite heart-

懊悔的心有一種傷感--

These things shall never die.這些美好不會消逝。

Let nothing pass for every hand

在人間傳遞溫情，Must find some work to do;

盡你所能地去做；

Lose not a chance to waken love-

別錯失去了喚醒愛的良機-----

Be firm,and just ,and true;

為人要堅定，正直，忠誠；

So shall a light that cannot fade

因此上方照耀著你的那道光芒

Beam on thee from on high.就不會消失。

And angel voices say to thee---

你將聽到天使的聲音在說-----

These things shall never die.這些美好不會消逝。

5.Snowdrop 雪蓮花

Yes, punctual to the time, thou'er here again As still thou art:--though frost or rain may vary

And icicles blockade the rockbird's aery

Or sluggish snow lie heavy on the plain

Yet thou, sweet child of hoary January

Art here to harbinger the laggard train

Of veral flower,of duteous missionary

Nor cold can blight ,nor fog thy pureness stain

Beneath the dripping eaves, or on the slope

Of cottage garden, whether marker'd or no

Thy meek head bends in undistinguish'd row

Blessing upon thee, gentle bud of hope

And nature bless the spot where thou dost grow

Young life from thy kindred snow

bu Hartidy coleridge

是呀，你準時地又來了

你呀

仍然來，雖然風霜可能改變時節(jié)

那寒冰依然懸掛，阻擋了海鳥的歸家

而白雪更行動遲緩地留在荒原

只有你呀，灰色一月的可人兒

美妙的做了春天伙伴的先鋒

春天的花，你這盡職的傳道人

沒有寒冷可以枯萎你，沒有檐下的塵煙滴露污穢你的純凈

在原野的花園，沒有做宣揚

溫順的你在敏潤地低著頭

祝福你，那文雅的希望花蕾

不管你在天地的任何地方，開滿著

不受任何污穢的影響

都是精心挑選的，希望你喜歡。

卡明斯的詩確實不錯

[somewhere i have never travelled]

e.e.cummings

somewhere i have never travelled, gladly beyond

any experience, your eyes have their silence:

in your most frail gesture are things which enclose me,or which i cannot touch because they are too near

your slightest look easily will unclose me

though i have closed myself as fingers,you open always petal by petal myself as Spring opens

(touching skilfully, mysteriously)her first rose

or if your wish be to close me, i and

my life will shut very beautifully, suddenly,as when the heart of this flower imagines

the snow carefully everywhere descending;

nothing which we are to perceive in this world equals

the power of your intense fragility: whose texture

compels me with the colour of its countries,rendering death and forever with each breathing

(i do not know what it is about you that closes

and opens;only something in me understands

the voice of your eyes is deeper than all roses)

nobody, not even the rain, has such small hands

有個地方我從未去過，在經(jīng)驗之外

有個地方我從未去過，在經(jīng)驗之外

愉快地存在，你的眼睛有種沉默：

你最纖巧的姿態(tài)里有東西能緊裹我也有東西太靠近我使我無法觸摸

哪怕我把自己關(guān)緊象捏攏手指

你最輕微的目光也很容易打開我，一瓣兒一瓣兒開，就象春天打開

（巧妙、神秘地觸摸著）第一朵玫瑰

或者你的愿望是把我關(guān)起，我和

我的生命會閉上，優(yōu)美地，突然地，似乎這朵花的心里正在想象

漫天白雪處處飄下，小心翼翼；

這世界上我們理解的東西沒一件

能與你緊繃的纖巧相比：那種質(zhì)地

用它本鄉(xiāng)的顏色逼迫著我而且

給我死亡，永遠地，隨著每次呼吸

（我不知道你有什么本領能開

又能關(guān)；我心中卻有東西卻能夠

理解你眼睛的聲音深于任何玫瑰）

沒人，哪怕雨也沒有如此小巧的手

Carry Your Heart with Me

I carry your heart with me

(I carry it in my heart)

I am never without it

(anywhere I go you go, my dear;and whatever is done by only me is your doing, my darling)

I fear no fate

(for you are my fate, my sweet)

I want no world

(for beautiful you are my world, my true)

and it's you are whatever a moon has always meant

and whatever a sun will always sing is you

here is the deepest secret nobody knows

(here is the root of the root and the bud of the bud

and the sky of the sky of a tree called life;which growshigher than soul can hope or mind can hide)

and this is the wonder that's keeping the stars apartI carry your heart(I carry it in my heart)

我將你的心帶在身上

用我的心將它妥善包藏

天長日久也不會遺忘

無論我前往何方 都有你伴我身旁

即便我單獨成事

那也是出于愛人 你的力量

面對命運 我從不恐慌

只因你就是我命運的方向

世間萬物于我皆如浮云

只因你在我眼中就是天地四方

這秘密無人知曉 在我心底埋藏

它是根之根 芽之芽 天之天

都是生命之樹所生長

這大樹高于心靈的企望

也高于頭腦的想象

是造化的奇跡 能夠隔離參商

我將你的心帶在身上

用我的心將它妥善包藏

第三篇：廣告中的成語妙用

廣告語中的成語妙用

10英本3班 林曉昧 39 多年以來，中國博大精深的文化又有了新的發(fā)展。今天我們主要談論在廣告方面的成語文化。廣告成語文化可以說是傳統(tǒng)成語文化和現(xiàn)代營銷文化相結(jié)合下的產(chǎn)物，它借助于傳統(tǒng)成語文化的外殼，巧妙地運用諧音，成功地創(chuàng)造出另外一種新型的廣告文化，這是一種文化創(chuàng)新和文化豐富的途徑，其中蘊含著許多技巧與意義。如今，在各種媒體，街上的招牌和許多地方，我們都能看到被篡改的成語廣告詞。下面，我們來舉例子進行具體分析。

比如，黃河冰箱廣告中用的廣告語是“領‘鮮’一步”。這個廣告詞的原身為領先一步，意義本就比較積極，只在說明自己的冰箱比其他牌子的冰箱更優(yōu)秀?！磅r”字的使用與“先”首先是諧音，其次又體現(xiàn)了冰箱的作用，保質(zhì)保鮮，一舉兩得。再看某熱水器廣告語：隨心所浴。沐浴本是一件舒心的事情，在沐浴的時候人們可以得到很好的放松。這個廣告詞用的成語是“隨心所欲”，其意義指沐浴的時候可以隨心所欲，將“欲”變?yōu)榱恕霸　庇峙c商品的主題相吻合，還旨在暗示消費者買此品牌的熱水器可以隨心所欲的沐浴，是一個好的選擇。這實在是一個巧妙的用法。還有商家將有些成語巧妙的貶義褒用，造成一種幽默有趣的效果。比如某種涂料的廣告語為好色之涂，其原身為好色之徒。好色之徒本為貶義詞，巧妙的是商家借用“色”的本意，指涂料的顏色多樣，“徒”又恰巧與“涂”為諧音字，體現(xiàn)了商品的屬性的同時，又有了令人覺得煥然一新的效果。從這個成語

可以看出，商家意在宣傳自己的涂料喜歡各種顏色的涂料，于是他們能將自己牌子的各種顏色的涂料都做到好，另消費者滿意。

還有許許多多類似的例子，如某自行車廣告語為：樂在騎中;某洗衣粉廣告語為：衣衣不舍;某口服液廣告語為蜜腹健;某燒雞廣告語為雞不可失；某保溫杯廣告：有口皆杯;某飲料廣告：飲人入勝;某加濕器廣告：濕出有名;某眼鏡廣告：一明驚人等等。

這些廣告巧用成語，妙用諧音字，另商品增色不少，同時也為中國成語文化畫上了新鮮的一筆。

第四篇：英文廣告

英文廣告

【時尚易逝，風格永存】Fashion passes, style remains.by Coco Chanel（可可?香奈兒）

anything is possible.沒有不可能的事。(東芝電子)/take toshiba, take the world.擁有東芝，擁有世界。（東芝電子）

no business too small, no problem too big.沒有不做的小生意,沒有解決不了的大問題。(ibm公司)the wise never marry，and when they marry they become otherwise.聰明人都是未婚的，結(jié)婚的人很難再聰明起來.we’re the dot.in.com.我們就是網(wǎng)絡。(太陽微系統(tǒng)公司)the new digital era.數(shù)碼新時代。(索尼影碟機)love is photogenic.it needs darkness to develop.愛情就象照片，需要大量的暗房時間來培養(yǎng).good to the last drop.滴滴香濃,意猶未盡。(麥氏咖啡)started ahead.成功之路,從頭開始。(飄柔洗發(fā)水)

we integrate, you communicate.我們集大成,您超越自我。(三菱電工)

the relentless pursuit of perfection.不懈追求完美。(凌志轎車)poetry in motion, dancing close to me.動態(tài)的詩,向我舞近。

(豐田汽車)/where there is a way, there is a toyota.有路就有豐田車.(豐田汽車)can’t beat the real thing.擋不住的誘惑。(可口可樂)/things go better with coco-cola.(coco-cola)飲可口可樂，萬事如意。(可口可樂)

apple thinks different.蘋果電腦,不同凡“想”。(蘋果電腦)the taste is great.味道好極了。（雀巢咖啡）

from sharp minds, come sharp products.來自智慧的結(jié)晶。（夏普產(chǎn)品）mosquifo bye bye bye.(radar)蚊子殺、殺、殺。(雷達牌驅(qū)蟲劑)connecting people.(nokia)

科技以人為本。(諾基亞)we lead.others copy.我們領先，他人仿效。（理光復印機)not all cars are created equal.并非所有的汽車都有相同的品質(zhì)。(三菱汽車)impossible made possible． 使不可能變?yōu)榭赡?。（佳能打印機）take time to indulge． 盡情享受吧?。ㄈ赋脖ち瑁?/p>

intelligence everywhere.智慧演繹,無處不在。(摩托羅拉手機)the choice of a new generation.新一代的選擇。(百事可樂)

第五篇：廣告協(xié)議英文

Advertising Agreement

PART A: General Terms and Provisions

This Advertising Insertion Order(“Agreement”)is a contract between Advertiser and OOO.com and hereafter referred to as “OOO”, for the placement of Advertiser's advertisement(s)on the Website.All contracts are approved and accepted in the jurisdiction of British Columbia, Canada.By signing “I have read and agree to the terms” of this Agreement, and for good and sufficient consideration, receipt of which is hereby acknowledged, Advertiser makes the following warranties and representations to OOO and its licensors, licensees, successors and assigns, and agrees to be strictly bound by the following general terms and provisions.1.Advertiser's Assurances.Advertiser hereby represents and warrants that Advertiser(a)is 18 years of age or older;(b)has read, understood, and agrees to be bound by all terms of this Agreement, front and back;and(c)owns, controls and is duly authorized to grant the rights and permissions which are granted below.2.Advertiser Content.Advertiser hereby warrants and represents that all words, images, sounds and/or other matter provided by Advertiser for use in connection with Advertiser's advertisements on the Website(“Advertiser Content”)are owned wholly and solely by Advertiser, are lawful, accurate and authentic, depict the name(whether given or assumed), image, likeness, voice, signature, personality or other characteristics of Advertiser only and no other person, and may be freely used without risk of liability for any purpose contemplated under this Agreement, including but not limited to liability for obscenity, defamation, invasion of privacy, infringement of copyright, trademark, or right of publicity, or otherwise.3.Advertising Guidelines.Advertiser represents, warrants, acknowledges and agrees as follows:(a)OOO do not engage in, or provide advertising for any illegal activities of any kind, including but not limited to solicitation of prostitution and/or prostitution;(b)OOO shall enjoy the right to rescind this Agreement and remove Advertiser's advertising from the Website without refund or further obligation in the event that OOO determines that Advertiser is in breach of any term of this Agreement or the OOO Advertising Guidelines, including but not limited to a determination that Advertiser has used the advertising in connection with any illegal activities of any kind.4.Advertising Policies.All contracts and advertising subscriptions are deemed as transacted in the Province of British Columbia, Canada.Advertiser acknowledges and agrees as follows: OOO enjoys the right to decline or remove Advertiser's advertisement(s), or any portion thereof, from the Website if, in the sole discretion of OOO, Advertiser's advertisement(s)is in violation of the OOO Advertising Guidelines or is deemed otherwise inappropriate.6.Arbitration.If any dispute shall arise between Advertiser and OOO regarding any aspect of this Agreement, such disputes shall be referred to binding private arbitration in the Province of British Columbia, Canada, and any arbitration award shall be fully enforceable as a judgment in any court of competent jurisdiction.Picture Agreement

For and in consideration of my advertising with OOO, I hereby grant to you, your assigns, licensees and legal representatives, and their assigns and licensees, including, without limitation, those for whom you are acting, and those acting with your authority and permission, the absolute and irrevocable right and permission to copyright and use, all photographs of me or in which I may be included, whether in whole or in part, through my mutual consent.This grant shall also include the right to change or alter, from time to time, all such photographs, for the purpose of advertising both in print and on the Internet.I hereby warrant and represent that I am of full age, 18 years or older, and have every right to contract in my own name with respect to the above.I hereby also warrant and represent that the pictures are that of myself and at the time of the picture I was fully over the age of 18 years, and have every right to contract in my own name with respect to the above

I further represent that I have read this release and the terms thereof, prior to its execution and that I am fully familiar with the contents thereof.OOO: by________________________________________________ ENTERTAINER: Legal Name ________________________________________(please print)OOO Escort Name __________________________________(please print)Legal Signature _____________________________________ OOO City / Phone Number ____________________________(please print)

PART B: Advertising Information

Please print when filling out the form.Name:(The name you wish it advertise with)

City: The city you will be based in.(please circle one)

New York Los Angeles San Francisco Las Vegas Denver Seattle

Chicago Dallas Boston Miami Toronto Vancouver

Categories: The category you would like to list your ad in.(please circle one):

Blonde Brunette Redhead Fetish

Description: You get 25 words so make them memorable!

Contact information: We require either a phone number and/or an email address as valid pieces of contact information for your ad.We will be more than happy to also include a link to your website on your ad;all we ask is that you place our banner on your website!

Phone:(optional)

Email:(optional)

Website:(optional)

Photos: The photos you would like to use on your ad.You can email your photos to photos@OOO.com, or send in physical copies with this advertising agreement.If you decide to email your photos please include your Escort Name and City in the subject line of the email.PLEASE SEND BOTH COMPLETED PAGES AND PAYMENT TO: OOO.com

000-000 Blundell Rd.Suite #000 Richmond, BC V6Y 1K3

ONLY PAYMENT METHODS ACCEPTED: MONEY ORDER AND CASH

PLEASE MAKE MONEY ORDERS OUT TO: DAVE MACDONALD