第一篇：如何寫好brief

關(guān)于“brief”這件事…我有問題！

Q：從客戶手中接下brief時(shí)，我該問什么問題呢？

A：試試下列問題，不只能更快與客戶達(dá)成共識(shí)，對(duì)后繼工作展開也很有幫助哦！

1.如何評(píng)估代理商的工作成效？

2.這次傳播要達(dá)成的目標(biāo)是什么？

3.消費(fèi)者是誰？對(duì)品牌/產(chǎn)品的認(rèn)知如何？是否有市調(diào)資料？

4.目前產(chǎn)品或傳播上面臨的挑戰(zhàn)/問題/要跨越的障礙是什么？

5.競(jìng)爭(zhēng)品牌的行銷活動(dòng)怎么做？是否有相關(guān)資料？

6.產(chǎn)品的獨(dú)特差異點(diǎn)/賣點(diǎn)是什么？

7.客戶的行銷計(jì)劃時(shí)刻表？是否有建議空間？

8.預(yù)算多少？是否有建議空間？

9.本次提案需要具體產(chǎn)出的內(nèi)容？有沒有任何限制或必要條件？

10.對(duì)于各類媒體的期待與需求為何？

11.之前做過什么行銷活動(dòng)？銷售表現(xiàn)如何？

12.目前市場(chǎng)狀況如何？客戶和競(jìng)爭(zhēng)者的表現(xiàn)如何？

13.品牌的定位或相對(duì)優(yōu)勢(shì)是什么？

14.產(chǎn)品主要銷售來自于哪些通路？與通路關(guān)系如何？

15.可否了解客戶公司內(nèi)容情況，如文化、習(xí)慣、人員組織架構(gòu)…等

16.若突破客戶的限制，但確保目標(biāo)不變且一致時(shí)，可作為提案選項(xiàng)否？

Q：對(duì)于創(chuàng)意brief時(shí)，我該準(zhǔn)備好哪些事呢？

A：下列問題都準(zhǔn)備好了，不只創(chuàng)意聽的清楚，省去來回詢問的時(shí)間，更能展現(xiàn)對(duì)工作的積極態(tài)度哦！

1.2.3.4.5.6.7.8.9.消費(fèi)者是誰？消費(fèi)者輪廓和insight？對(duì)品牌/產(chǎn)品的認(rèn)知如何？ 產(chǎn)品的內(nèi)容？獨(dú)特差異點(diǎn)/賣點(diǎn)是什么？ 執(zhí)行的細(xì)節(jié)是什么？如項(xiàng)目、尺寸？ 創(chuàng)意表現(xiàn)的媒體為何？有沒有限制？ Deadline是什么時(shí)候？是否有調(diào)整空間？ 競(jìng)爭(zhēng)品牌的行銷活動(dòng)怎么做？是否有相關(guān)資料？ 訊息的優(yōu)先順序/比重是什么？是否有建議空間？ 能否將創(chuàng)意的想法清楚傳遞給客戶？并協(xié)助創(chuàng)意和客戶取得共贏？ 預(yù)算多少?如何分配？

10.策略的切入點(diǎn)是什么？

11.這次傳播要達(dá)成的目標(biāo)是什么？

12.客戶期待的方向?yàn)楹危?/p>

13.目前產(chǎn)品或傳播上面臨的挑戰(zhàn)/問題/要跨越的障礙是什么？

14.你們的看法/觀點(diǎn)是什么？是否有任何依據(jù)作判斷？

15.過去做過的行銷活動(dòng)成功與失敗經(jīng)驗(yàn)？

16.品牌現(xiàn)況及定位是什么?

17.提案方式為何？提案對(duì)象？如何評(píng)估創(chuàng)意表現(xiàn)？

18.這個(gè)工作有沒有適時(shí)讓主管/創(chuàng)意知道現(xiàn)況？

19.就算符合客戶的限制/期待，是否還是難以達(dá)成行銷目標(biāo)?

20.為達(dá)成這次的目標(biāo)，傳播以外還有沒有其他可能性？

21.目前市場(chǎng)狀況如何？客戶和競(jìng)爭(zhēng)者的表現(xiàn)如何？

22.如何評(píng)估代理商的工作成效？

23.若突破客戶的限制，但確保目標(biāo)不變且一致時(shí)，可做為提案選項(xiàng)否？

每次brief之前再看一遍，工作更順利！

第二篇：brief introduction to Scotland-課堂

蘇格蘭跟英國(guó)“鬧分手”？說說蘇格蘭那些事兒??

英國(guó)的全稱為“大不列顛及北愛爾蘭聯(lián)合王國(guó)”(The United Kingdom of Great Britain and Northern Ireland)，簡(jiǎn)稱“聯(lián)合王國(guó)”（United Kingdom）

independence referendum: referendum意為“全民投票/公投”，例句：Scotland will hold an independence referendum on Sept 18, 2014, to decide if it should leave the UK, Reuters reported.蘇格蘭風(fēng)笛

Bagpipes

The great Highland bagpipe is considered as Scotland’s national instrument, and is one of the most iconic symbols of Scottish culture.蘇格蘭“國(guó)菜”哈吉斯Haggis

Haggis is a Scottish dish made of the heart, liver and lungs of a sheep or lamb, combined with oats, suet and other herbs and spices, and then cooked in a casing traditionally made of the animal's stomach.Thus, haggis is essentially a form of sausage.蘇格蘭方格裙

Kilts

When it comes to national costume, we don't think there's anything that can match Scottish kilts!They're colorful, exotic, stylish...and just plain cool!The kilt was originally a multi-purpose piece of clothing, worn on a daily basis by Highlanders.Today it has come a long way from those humble beginnings and is worn proudly on ceremonial occasions and “big” days.蘇格蘭古堡 Scotland's Castles

例如:愛丁堡城堡(Edinburgh Castle)、斯特靈城堡(Stirling Castle)等。

The rugged and imposing castles, which are liberally scattered across Scotland, are incredible!There are around 300 castles in Scotland.From historic ruins to fully functioning ancestral homes, the sheer range of different styles, sizes and locations of these dramatic structures is awe-inspiring.蘇格蘭“鄉(xiāng)音”濃重

Scottish English

Different from Queen’s Accent

What language do Scots speak? Scotland has its own Gaelic language, but it's not widely spoken.“Scottish English”, on the other hand, is spoken all over Scotland and there are many regional dialects and variations.Now, although this is technically English, the strong Scottish accents, and the number of different dialects spoken, can make it very difficult for non-locals to understand what's being said!

蘇格蘭的名人們

Famous Scottish People

文學(xué)家沃爾特·司各特（Walter Scott）

羅伯特·路易斯·史蒂文森（Robert Louis Stevenson）蒸汽機(jī)的發(fā)明者詹姆斯·瓦特（James Watt），“世界偵探小說之父”、《福爾摩斯 探案集》的作者阿瑟·柯南·道爾（Arthur Conan Doyle）

《哈利·波特》的作者J·K·羅琳(J.K.Rowling）

All those talented people/talents make great contributions to Scotland.根據(jù)英國(guó)王室不干涉政治問題的原則，女王在“公投”問題上應(yīng)保持中立。9月14日，英國(guó)女王伊麗莎白二世在蘇格蘭巴爾莫勒爾堡度假時(shí)，呼吁蘇格蘭民眾“仔 細(xì)考慮”未來；英國(guó)首相卡梅倫則大打溫情心碎牌，懇請(qǐng)?zhí)K格蘭不要離開聯(lián)合王國(guó)；繼J·K·羅琳之后，英國(guó)明星貝克漢姆也發(fā)聲呼吁蘇格蘭不要選擇獨(dú)立。不 過，傳媒大亨魯珀特·默多克公開表示“蘇格蘭獨(dú)立是對(duì)的”。

unbiased意思是“不偏不倚的，公正的”，“無偏見的”說法還有impartial, unprejudiced.“保持中立，不含傾向性的”為neutral。

如果蘇格蘭選擇“分手”??

如果在9月18日的蘇格蘭獨(dú)立公投中，多數(shù)民眾投下“贊成”票，“被拋棄的”（abandoned）英國(guó)會(huì)怎么樣？

面積、人口“縮水”

經(jīng)濟(jì)地位下跌

政治格局改變

商業(yè)投資受損

關(guān)聯(lián)歐盟關(guān)系

軍事實(shí)力削弱

女王的地位變化

第三篇：brief introduction of Orbo

Sales secretary

Duties and Responsibilities:

1.With minimum supervision and direction, independently administer effectively and efficiently overall administrative services support to sales account manager.2.Prepare quotation for sales activities, follow up with sales contract as per the instruction of the Sales Manager.3.Arrange shipment of products an shipping documents.4.Prepare sales kits for Account Managers to facilitate sales activities.5.Fully responsible for the logistics arrangement of all business events and meetings(i.e.Kick off meetings, sales meetings and trainings)and be also fully accountable for the smooth and successful execution.6.Actively assist and participate in the coordination and organization of recreation activities.7.Work as a team together with other secretaries and provide necessary backup support as required.8.Work as a team with other colleagues in other divisions, product lines and departments and branches as necessary.Orbotech（奧寶電子），高科技光學(xué)檢測(cè)及成像解決方案的世界領(lǐng)導(dǎo)者，其總部位于以色列，并于1984年開始在美國(guó)納斯達(dá)克上市，超過30個(gè)技術(shù)支持中心遍布在美洲、歐洲及亞太區(qū)。奧寶亞太區(qū)的總部位于香港，并在臺(tái)灣地區(qū)，中國(guó)大陸，韓國(guó)和新加坡設(shè)有公司。

在中國(guó)，奧寶有兩家附屬公司，分別位于深圳和蘇州，向客戶提供產(chǎn)品銷售和售后服務(wù)以其世界領(lǐng)先的電機(jī)圖像技術(shù)及計(jì)算機(jī)圖像數(shù)據(jù)處理，不斷為印制電路板（PCB）、半導(dǎo)體多晶片塊（MCN）及液晶屏幕顯示（FPD）等制造業(yè)提供有效而完善的自動(dòng)化生產(chǎn)解決方案。

光電技術(shù)的先驅(qū)者

Orbotech 針對(duì)印制電路板工業(yè)提供的技術(shù)產(chǎn)品包括：自動(dòng)光學(xué)檢測(cè)儀（AOI）、電腦輔助制造及電腦輔助整合系統(tǒng)軟件（CAM / CIM）、激光繪圖儀（LASER PLOTTER）和雷射直接成像系統(tǒng)（DI）。在過去十年，Orbotech 不斷改良，精益求精，以配合日趨精密的生產(chǎn)要求。Orbotech更進(jìn)一步發(fā)展了印刷電路板品質(zhì)檢測(cè)的AOI并應(yīng)用到MCM及FPD生產(chǎn)行業(yè)。

全球性支援網(wǎng)絡(luò)

Orbotech 今日的成就不僅歸功于超卓的產(chǎn)品性能及1500多名專業(yè)的員工，更重要的是在目標(biāo)和策略的制定、資源的管理及配合上，能應(yīng)變生產(chǎn)工藝的演進(jìn)及客戶的需求。為了與各地客戶保持緊密的聯(lián)系，Orbotech 設(shè)有全球性支援網(wǎng)絡(luò)，并提供安裝、維修保養(yǎng)及應(yīng)用等售后服務(wù)。

第四篇：煙臺(tái)導(dǎo)游詞 英文版Yantai in brief

Brief Introduction to Yantai

Situated on the north coast of Shandong Peninsula, Yantai is a beautiful beach side city.It faces the Bohai and the Huanghai Sea in the north and south.Across the seas to the east and southeast are the P.R.Korea, South Korea and Japan.Under the jurisdiction of Yantai are six districts, one county, and seven county-level cities.Yantai has a total land area of 13,700 square kilometers, of which the urban area is 2,643.6 square kilometers;the total population is 6,500,000 of which the urban population is 1,789,000.Influenced by sea and ocean, Yantai has a mild climate with an average temperature of 12℃.Its annual rainfall is 600-700 mm, mostly between July and September.Here, it’s cool in summer and warm in winter.It’s an ideal place for vacation, especially in summer.Half of Yantai is near the sea and half of Yantai is mountainous, the scenery is fantastic.Because of the beautiful scenery and its mysterious location, Yantai has earned the reputation of “Fairy Land” since ancient times.Both in ancient and modern times, noted figures and men of letters came to search for longevity medicine and to visit places of historical interests.According to historical records, more than two thousand years ago, Emperor Qin Shi Huang(the emperor who is known for having unified China)came to Yantai three times to make inspections.Emperor Wudi of the Han Dynasty, Emperor Taizhong of the Tang Dynasty, Emperor Gaozhu of the Song Dynasty also came to Yantai.There is a small hill on the north coast of the city proper.According to records, at the beginning of the Ming Dynasty(1398), beacon towers were

built on the hill where smoke from burnt wolf-dung warned people of the approach of pirates.The beacon was also called “smoking terrace”, which in Chinese is 煙臺(tái).Later, the hill was called “Yantai Hill”, and thus the city got its name from it.Yantai is a famous summer resort.It has rich tourist resources.Scattered along its 909 kilometers meandering coastline are many beautiful islands, as well as harbors and fine golden sand beaches.Places of interests in the area include Penglai Pavilion, one of the four most well-known ancient pavilions in China;Penglai Water City, the only one well-preserved ancient naval base in China;the cliff stone carvings and tablets of calligraphy of the Northern Wei Dynasty on Yunfeng Mountain, which are considered rare treasures of Chinese calligraphy;Changdao Islands, which are called “fairy island in the sea”;and Mou’s Family Manor in Qixia, the largest-scale landlord manor of the feudal society in North China.There are also rustic mountain areas and fishing villages, the legend of Eight Immortals Crossing the Sea, and the mysterious mirages.Wide in hinterland and rich in produce, Yantai is a famous “home of fish and fruit” in North China.It is abundant in prawns, abalones, sea cucumbers, scallops, as well as many kinds of fruits, such as famous Yantai apples, Laiyang pears, big cherries, and grapes.It is famous for its cuisine, known as a birthplace of Lu food, and as a good place to eat seafood.“The scenery here of mountains and sea is beautiful;the fruits are sweet;the fish and prawns are fresh and delicious.” This gives a good description of Yantai.Yantai produces about one-fifth of China’s gold.Yantai industries include food, textile, electronics, instruments, meters,machinery, chemical, building material, coal, metallurgical, and electric power.The locally made clocks, watches, three-ring padlocks, and wine enjoy high fame.Brandy, vermouth, and red wine produced by Yantai Changyu Wine Co.Ltd.won gold medals at the 1915 Panama World Commodities Competition Fair.In 1987, Yantai was dubbed an “International Vine and Wine City” by the International Vine and Wine Bureau.Yantai is also known for its handicrafts.These include straw weaving, embroidery, carpets, carving, and metal handicraft, etc.

第五篇：A brief introduction of Yunnan云南簡(jiǎn)介

A brief introduction of Yunnan Yunnan province is situated in the most southwest of China which covers a total area of 394,000 square kilometers, sharing the same border with Tibet.And it is a land of natural beauty and mystery.Yunnan has a complex geographical environment, with every landform from mountains and lakes to rainforests, which makes it home to half of all China’s plant species and rare animals, of which the most famous are gold monkeys and Asian elephants.Yunnan is home to 25 ethnic minorities, making it the most diverse region of China.Each people has their own languages and customs, which contributes to Yunnan’s rich culture.Every year, drawn by its beautiful natural landscapes, masses of tourists come to Yunnan to learn its minorities, culture and customs as well as fairy tales of each minority.The most attractive natural wonders are Stone Forest to the south-east of Kunming, Tiger leaping Gorge, the first bend of Yangtze River, Yulongxueshan Mountain and the town of Lijiang