第一篇：BEC中級(jí)寫(xiě)作技巧

南京環(huán)亞西文現(xiàn)代英語(yǔ)培訓(xùn)學(xué)校025-84721008 還有一周就是BEC中級(jí)的考試了，大家都準(zhǔn)備好了嗎？作文的固定句型都背了嗎？作文有很多需要注意的小細(xì)節(jié)和一些套路，一下是一篇總結(jié)，望看后共勉，考出好成績(jī)！

BEC中級(jí)寫(xiě)作考試時(shí)間是45分鐘，從多方面測(cè)試考生的各項(xiàng)能力，包括完成題目要求的能力，組織銜接觀點(diǎn)的能力，語(yǔ)言表達(dá)的得體性，豐富性，以及語(yǔ)法和拼寫(xiě)的準(zhǔn)確性等。主要考以下兩種題型。

第一題是寫(xiě)一篇40-50字的電子郵件、備忘錄、便條等。

主要考查考生按照題目要求完成任務(wù)的能力，組織銜接觀點(diǎn)的能力，語(yǔ)言表達(dá)的得體性，詞語(yǔ)的豐富性，語(yǔ)法、拼寫(xiě)的準(zhǔn)確性等。

應(yīng)試技巧

仔細(xì)閱讀要求，確定所要寫(xiě)的是電子郵件、備忘錄、還是便條。注意格式。

一定要完成所指定的3項(xiàng)任務(wù)，并進(jìn)行合理發(fā)揮。

不要完全照抄題目要求的任務(wù)提示，盡量變化一下，如果實(shí)在不知道如何變化，或沒(méi)有把握，至少要把要求補(bǔ)充為完整的句子。

字?jǐn)?shù)一定要控制在40-50以內(nèi)，多字或少字都會(huì)扣分。

根據(jù)寫(xiě)信人和收信人的關(guān)系和要求寫(xiě)的內(nèi)容判斷使用語(yǔ)氣的正式程度。

第一部分主要是公司內(nèi)部交流，上級(jí)給下級(jí)寫(xiě)，語(yǔ)氣不必特別正式，下級(jí)給上級(jí)寫(xiě)，最好采用正式語(yǔ)氣。給平級(jí)同事寫(xiě)信，語(yǔ)氣也不必太正式。上級(jí)給下級(jí)安排日常工作或下級(jí)向上級(jí)請(qǐng)示工作，最好用正式語(yǔ)氣。平級(jí)之間的一般交流，可以不太正式。切記不要把不正式和不禮貌混淆，不正式不代表不禮貌。無(wú)論給誰(shuí)寫(xiě)信都要禮貌。

寫(xiě)時(shí)別忘遵守7C原則(completeness，conciseness，correctness，consideration，clarity，courtesy，concreteness)

注意謹(jǐn)慎使用縮略式(如I’m)，建議不使用縮略式，以防犯錯(cuò)。

注意單詞和語(yǔ)法的準(zhǔn)確性，寧可用正確的簡(jiǎn)單句，也不用錯(cuò)誤的復(fù)雜句。

最好寫(xiě)前打個(gè)草稿，寫(xiě)后仔細(xì)檢查。檢查內(nèi)容包括是否完成3個(gè)任務(wù)，單詞、語(yǔ)法、文體是否正確、恰當(dāng)，字?jǐn)?shù)是否符合要求，格式是否正確等。

注意卷面整潔，這會(huì)給閱卷老師至少要留下一個(gè)比較好的第一印象

第二題是寫(xiě)一篇120-140字的商務(wù)信函、報(bào)告或建議書(shū)。

商務(wù)信函寫(xiě)作應(yīng)試技巧

1.寫(xiě)信目的:要明確寫(xiě)信目的，是為了提供信息，咨詢，還是投訴等?希望得到什么結(jié)果?

2.讀者對(duì)象:明確讀者對(duì)象，使用正確的文體，得體的語(yǔ)言。

3.條分縷析:分段有助于增加行文的明晰程度，增加信函的可讀性。寫(xiě)信要清楚分段，有條理的表達(dá)自己的觀點(diǎn)，每段只表達(dá)一個(gè)主題。也可以適當(dāng)用彈點(diǎn)、數(shù)字等技巧以幫助讀者理解自己的信。

4.常用表達(dá):要使用商務(wù)信函常用的表達(dá)，那樣會(huì)顯得很專業(yè)，給讀者留下很好的印象。例如：further to your letter of……，Please do not hesitate to contact me.等比較常用的語(yǔ)句。在確保不出錯(cuò)的前提下，如能適當(dāng)展示自己語(yǔ)言的豐富性那就更好了。

寫(xiě)作建議

仔細(xì)閱讀要求，先確定需要寫(xiě)幾段，每段的目的是什么，注意每段表達(dá)一個(gè)話題?？紤]各段的主要用詞。

注意格式。不需寫(xiě)地址。稱呼要恰當(dāng)，要和信后的客套結(jié)束語(yǔ)在文體上匹配，結(jié)尾要寫(xiě)結(jié)束語(yǔ)。

確定5個(gè)要點(diǎn)都包括在內(nèi)。

字?jǐn)?shù)一定要控制在120-140以內(nèi)，多字或少字都會(huì)扣分。

寫(xiě)時(shí)別忘遵守7C原則(completeness，conciseness，correctness，consideration，clarity，courtesy，concreteness)

注意不要使用縮略式(如I’m 等)。

注意單詞和語(yǔ)法的準(zhǔn)確性，寧可用正確的簡(jiǎn)單句，也不用錯(cuò)誤的復(fù)雜句。

最好寫(xiě)前打個(gè)草稿，寫(xiě)后仔細(xì)檢查。檢查內(nèi)容包括是否完成5個(gè)任務(wù)，單詞、語(yǔ)法、文體是否正確、恰當(dāng)，字?jǐn)?shù)是否符合要求，格式是否正確等。

注意卷面整潔，這會(huì)給閱卷老師至少要留下一個(gè)比較好的第一印象。

商務(wù)報(bào)告和建議書(shū)寫(xiě)作技巧

一定按照題目要求完成各項(xiàng)任務(wù)(有5項(xiàng)任務(wù)必須完成)

注意格式。報(bào)告和建議書(shū)要有總標(biāo)題，每部分要有小標(biāo)題。

要使用標(biāo)準(zhǔn)的常用表達(dá)。

使用文體正式的語(yǔ)言，不要使用縮略式。

專有名詞，如公司名稱，可以使用縮略式，以少占字?jǐn)?shù)。

布局要清晰得體。Introduction，conclusion和 recommendation部分盡量用一句話表達(dá)，那樣顯得簡(jiǎn)潔。Finding 部分注意使用一些技巧，如分段，彈點(diǎn)等幫助讀者理解你的意思，每段只表達(dá)一個(gè)中心意思。

論點(diǎn)一定要進(jìn)行充分論證，注意邏輯性，要使用連接詞以使行文銜接更好。

句子長(zhǎng)度是否恰當(dāng)，長(zhǎng)句最好不要超過(guò)20個(gè)單詞。

注意詞匯、語(yǔ)法的正確性和豐富性。

總字?jǐn)?shù)是否符合要求，多字少字都會(huì)扣分。

寫(xiě)時(shí)別忘遵守7C原則(completeness，conciseness，correctness，consideration，clarity，courtesy，concreteness)

注意卷面整潔，這會(huì)給閱卷老師至少要留下一個(gè)比較好的第一印象。

寫(xiě)前打好草稿，寫(xiě)好后仔細(xì)檢查。

商務(wù)報(bào)告格式

總標(biāo)題——Introduction——Findings（It was found）——Conclusion(s)（It was concluded that）商務(wù)建議書(shū)格式

總標(biāo)題——Introduction（The aim of this report is to）——Findings（It was found）

——Conclusion(s)（It was concluded that）——Recommendation(s)（It is recommended that）祝大家取得好成績(jī)！

第二篇：BEC中級(jí)寫(xiě)作精選

BEC中級(jí)寫(xiě)作范文精選

1.November 13

Dear Ms Goddard

With reference to your letter of November 3, I am writing to thank you for your kind invitation.I would be very pleased to accept your invitation to visit Oxford and see Trackplus’ production facilities.I would also be interested in meeting your colleagues at Head office, the design team in particular.I should also be delighted to accept your offer of arranging for me to see a play in the West End.Unfortunately, due to a business trip abroad, I am unable to come to England at the end of November as you suggested.However, as I feel it is important that we meet before Christmas I would be grateful if you could tell me if the second week of December would be suitable for you?

I look forward to hearing from you again.Yours sincerely

Paolo Fellini

2.MEMORANDUM

To: All members of staff, Northern Branch

From: K.J.L

Date: 5 December 2004

Subject: Personal Computers

The board urgently requires feedback on our experience with PCs in Northern Branch.I need to know, for our report:

1.What you personally use your PC for and your reasons for doing this.If you are doing work that was formerly done by other staff, please justify this.2.What software you use.Please name the programs.3.How many hours per day you spend actually using it.4.How your PC has not come up to your expectations.5.What unanticipated uses you have found for your PC, that others may want to share.Pleas fax this information directly to me by 5 p.m.on Wednesday, 7 December.If you have any queries, please contact my assistant, Jane Simmonds, who will be visiting you on Tuesday, 6 December.Thank you for your help.

第三篇：BEC中級(jí)學(xué)習(xí)方法淺析

該如何學(xué)習(xí)BEC中級(jí)

商務(wù)英語(yǔ)現(xiàn)在在很多行政，企業(yè)之間的會(huì)晤都會(huì)用到，實(shí)用性非常強(qiáng)，但是BEC中級(jí)是很有難度的，想順利通過(guò)，一定要掌握適合的方法，否則只會(huì)事倍功半，既浪費(fèi)了時(shí)間，又沒(méi)有通過(guò)考試。那么該如何學(xué)習(xí)BEC中級(jí)-成績(jī)才能得到相應(yīng)的提高呢？美聯(lián)英語(yǔ)學(xué)習(xí)網(wǎng)給大家整理了一些相關(guān)資料。

首先是從網(wǎng)上下載了很多關(guān)于如何學(xué)習(xí)BEC中級(jí)的相關(guān)資料，第一步，學(xué)生教材和輔導(dǎo)書(shū)是必須看完的，這個(gè)大概要花一個(gè)月的時(shí)間，然后就是一個(gè)月的真題訓(xùn)練了，在這個(gè)過(guò)程中，單詞積累是從開(kāi)始就必須積累的，口語(yǔ)的話，找一個(gè)搭檔好好練習(xí)，最好的頻率大概是每個(gè)星期一到兩次，這樣下來(lái)其實(shí)不難，如果你有英語(yǔ)基礎(chǔ)，閱讀、改錯(cuò)、寫(xiě)作都是小菜，最難得就是BEC中級(jí)聽(tīng)力了，口語(yǔ)很形式化，基本平時(shí)多練練就行了，所以建議強(qiáng)化聽(tīng)力，其他的稍微做下BEC中級(jí)真題就差不多了吧。看書(shū)學(xué)習(xí)很重要，但是最后沖刺階段，練習(xí)更重要。

介紹了這么多方法，有口語(yǔ)的，聽(tīng)力的，寫(xiě)作的，不知道對(duì)大家的幫助大不大，到底該如何學(xué)習(xí)BEC中級(jí)考試復(fù)習(xí)資料在市面上比較少，建議大家多咨詢咨詢以前考過(guò)的前輩，很多時(shí)候經(jīng)驗(yàn)很重要，能讓你少走很多彎路，最后成功通過(guò)BEC中級(jí)考試，其實(shí)BEC中級(jí)并沒(méi)有想象的那么難，所以一定要先建立自信心！

第四篇：BEC寫(xiě)作技巧（寫(xiě)寫(xiě)幫整理）

滬江BEC網(wǎng)

http://004km.cn/subject/bec/ 概 述

風(fēng)格：兩篇寫(xiě)作，１篇是正式，１篇是非正式。體裁：

1）短篇：memo, note, email 2）長(zhǎng)篇：fax, proposal , letter（訴信、道歉信、邀請(qǐng)信、詢價(jià)信、感謝信等）, report（report on...、introduction、findings、conclusions、recommendations前面四個(gè)一個(gè)也不能少，至于最后的recommendations要看當(dāng)時(shí)的題目要求）要 求

?the purpose of the correspondence ?references to previous communication ?factual details

?the feelings and attitude of the writer ?the level of formality ?the opening sentence ?the closing sentence ?paragraphing ?the desired outcome

PART ONE

You work for a company which produces laser printers.You are visiting another company, Softcell, to buy some company software for your department.They have expressed an interest in your company's printers and you would like to take twenty brochures and three sample printers with you.Write a short note to Mr.Jim Asano, the Sales Manager.滬江BEC網(wǎng)

http://004km.cn/subject/bec/

Asking for his? permission to take these items.Explaining why you want them.?

? Mentioning the time and date when you want to collect them.總體：這是一篇小作文，要求寫(xiě)一個(gè)MEMO，字?jǐn)?shù)要求40-50字。本作文難度較大。

1.審題：

本文審題會(huì)出現(xiàn)很大問(wèn)題，大約有70%的考生或多或少對(duì)題目產(chǎn)生誤解，30%的考生出現(xiàn)嚴(yán)重誤讀，導(dǎo)致分?jǐn)?shù)不及格。

請(qǐng)理清楚本文人物關(guān)系：你公司生產(chǎn)激光打印機(jī)（laser printers），Softcell是另一家生產(chǎn)軟件的公司。You are visiting another company, Softcell, to buy some company software for your department.本句中許多考生對(duì)are visiting理解錯(cuò)誤，認(rèn)為是已經(jīng)訪問(wèn)過(guò)或正在訪問(wèn)。事實(shí)上高中語(yǔ)法中就學(xué)過(guò)be doing在某些時(shí)候表將來(lái)，也就是說(shuō)你將要去Softcell公司買(mǎi)軟件。而Softcell公司表示對(duì)你公司生產(chǎn)的打印機(jī)有興趣，所以你要在買(mǎi)軟件的同時(shí)帶小冊(cè)子和打印機(jī)的樣品給Softcell公司。你現(xiàn)在要給你們公司的銷售經(jīng)理寫(xiě)信申請(qǐng)小冊(cè)子和樣品。許多考生容易產(chǎn)生誤解，認(rèn)為自己是給Softcell公司的經(jīng)理寫(xiě)信，把自己的產(chǎn)品吹噓了一通，或是申請(qǐng)從別人公司拿小冊(cè)子和打印機(jī)樣品。需要提醒考生的是BEC中級(jí)中考到的MEMO一般是公司內(nèi)部交流的信件，機(jī)會(huì)不會(huì)出現(xiàn)給公司外部的人寫(xiě)M2.字?jǐn)?shù)：

字?jǐn)?shù)要求是40-50字，一般要求寫(xiě)三句話，每句話講明白一個(gè)信息即可，不需要展開(kāi)太多的細(xì)節(jié)。太多或太少都不好。寫(xiě)作中需要充分利用題干中的信息。許多考生句子寫(xiě)的很短，許滬江BEC網(wǎng)

http://004km.cn/subject/bec/ 多小短句連在一起，這樣的寫(xiě)作不符合英語(yǔ)的特點(diǎn)。例如：I would like to attend a seminar.It is about presentation skills.It will be held this Friday.建議合句：I would like to attend a seminar on presentation skill this Friday.也有些考生喜歡寫(xiě)長(zhǎng)句，句子長(zhǎng)了之后不好駕馭，容易出現(xiàn)問(wèn)題，產(chǎn)生扣分。

3.錯(cuò)誤：

語(yǔ)法錯(cuò)誤、詞匯使用錯(cuò)誤都會(huì)產(chǎn)生扣分。例如：

I was asked to take twenty brochures and three sample printers out because of our products are interested by the Softcell Company.本句中出現(xiàn)because of和interest的使用錯(cuò)誤。Because of 后面只能加名詞或動(dòng)名詞，不能加句子。Interest的用法：sb.is interested in sth./ sth.is interesting to sb./ sth.interest sb.4.范文： Model writing To: Mr.Jim Asano From: Diana, Sales Dept.Date: April 7th Subject: Asking for brochures and sample printers

I will visit Sfttcell Co.to buy the computer software for our department next Tuesday April 15th.I want to gain your permission to take twenty brochures and three sample printers with me since they are quite interested in our products.If you can approve 滬江BEC網(wǎng)

http://004km.cn/subject/bec/ this, I would like to collect the items before next Monday.Thank you Diana 評(píng)析：本篇MEMO正確理解題目、覆蓋所有要點(diǎn)、語(yǔ)言表達(dá)清晰流暢、無(wú)語(yǔ)法和詞匯使用錯(cuò)誤?？梢缘玫紹AND 5 EMO。Part two

◇You work in the Customer Services Department of a mail-order company.You have been asked to prepare a short report for your line manager about complaints.◇Look at the information below, on which you have already made some handwritten notes.◇Then, using all your handwritten notes, write your report.◇Write 120~140 words.根據(jù)商務(wù)信函中提到的“1事2人1材料5要點(diǎn)”提示信息歸納，我們可分析出該題中的“1事”為報(bào)告顧客投訴情況；“2人”：“你”是郵購(gòu)公司客服部的員工，閱讀者是“你”的頂頭上司，即line manager，直譯為“直線經(jīng)理”；“1材料”是1月至3月的顧客投訴統(tǒng)計(jì)圖表和對(duì)三個(gè)月投訴原因的百分比分析。內(nèi)容方面

商務(wù)報(bào)告強(qiáng)調(diào)材料和手寫(xiě)要點(diǎn)缺一不可，比如報(bào)告中應(yīng)當(dāng)包括圖表數(shù)據(jù)變化的特征，如2月投訴銳增，3月投訴減少，對(duì)應(yīng)的手寫(xiě)要點(diǎn)１和２是對(duì)圖表數(shù)據(jù)變化原因的分析，如2月投訴銳增是因?yàn)橛?jì)算機(jī)系統(tǒng)崩潰，而3月投訴減少的原因是引入新的訂貨系統(tǒng)。又如報(bào)告中滬江BEC網(wǎng)

http://004km.cn/subject/bec/ 應(yīng)提到顧客抱怨的主要原因是投遞時(shí)間過(guò)長(zhǎng)，占總投訴的56%，而要點(diǎn)3、4和5是提出減少投訴的方法，如3月誤投的減少；降低投遞時(shí)間，內(nèi)容可展開(kāi)為增加投遞員工或者更好地劃分投遞區(qū)域等；改進(jìn)所投遞產(chǎn)品的質(zhì)量，重新選擇產(chǎn)品生產(chǎn)公司等，這里需要一定的商務(wù)背景知識(shí)。其實(shí)讀者不難發(fā)現(xiàn)，BEC寫(xiě)作題目體現(xiàn)了提出問(wèn)題、分析問(wèn)題、解決問(wèn)題的思路，在潛移默化地傳遞著解決商業(yè)實(shí)際問(wèn)題的思考過(guò)程。

? 形式方面

商務(wù)報(bào)告一般需要標(biāo)題，本題可采用Report on Customer Complaints(2002 Jan.～Mar.)作為標(biāo)題。主體部分通常采用大寫(xiě)的小標(biāo)題理清結(jié)構(gòu)：介紹(INTRODUCTION)，概括寫(xiě)報(bào)告的目的，比如匯報(bào)顧客投訴情況，分析原因，并提出解決辦法。發(fā)現(xiàn)(FINDINGS)，發(fā)現(xiàn)部分應(yīng)根據(jù)內(nèi)容進(jìn)行分段，比如按照月份投訴情況和三個(gè)月投訴原因分析分成兩大部分：首先概括圖表特征，包括１和２兩個(gè)要點(diǎn)，接下來(lái)整體分析1月到3月投訴原因的百分比并提出解決辦法，包括３、４和５三個(gè)要點(diǎn)。段落內(nèi)部也可以采用商業(yè)報(bào)告中常用的項(xiàng)目符號(hào)標(biāo)記要點(diǎn)。結(jié)論(CONCLUSIONS)，對(duì)投訴情況和解決辦法進(jìn)行概括，比如針對(duì)顧客投訴問(wèn)題，已經(jīng)采取了有效的對(duì)策。

? 范文示例

Report on Customer Complaints(2002 Jan.～Mar.)

INTRODUCTION

This report has the purpose of presenting the reasons for customer complaints in 2002.滬江BEC網(wǎng)

http://004km.cn/subject/bec/

FINDINGS

The customer complaints received in 2002 were 300 in January.Then they increased to 540 in February because of the computer system's breakdown.In March they fell to 230 because an improved order system was introduced.The reasons for complaints from January to March were analyzed:

●First, the company received complaints for incorrect orders delivered.Such errors were fewer in March.●Second, the delivering time is too long, and the company has planned to recruit new agents.●Finally, customers complained about the poor product quality.In order to solve this problem more quality controls have been introduced.CONCLUSIONS

At the moment not all the customers are satisfied but some measures have been taken to improve their satisfaction.

第五篇：bec中級(jí)口語(yǔ)自我介紹

BEC對(duì)于學(xué)商務(wù)英語(yǔ)的同學(xué)很重要，下面寫(xiě)寫(xiě)幫文庫(kù)小編為你帶來(lái)bec中級(jí)口語(yǔ)自我介紹的內(nèi)容，希望你們喜歡。

BEC中級(jí)口語(yǔ)自我介紹話題歸納:

Competition

1What is important when dealing with competition?

Pricing policies

AdvertisingstrategiesWhat is important when setting prices for new products

Production costs

Competitors' pricing;

Keypoints: Pricing: Advertising, Production costs, Competitor’sprice;Marketing;A wide range of services and products

Pricing:

a.(For a consumer):all consumers would liketo go for higher quality and expensive product ,it is a common sense.b.(For a manager):correct pricing policiescan capture a large number of consumer in a short period of time.c.(For a newly built company): pricingpolicies are particularly important for newly built businesses at the earlystage is to draw the public attention and make their company and brand known tothe public.When a new product is put into market, there must be a lot of peopleknowing about it.Competitor’s price

a.Once a new product is put intomarket, it will immediately face the competition from rivals.The price war sometimescan be incredibly fierce and crude.b.Competitors’ price will mirrorthe consumer’s attitude about certain products and the satisfaction about theirprices.c.If you fixed the price higherthan your rivals without higher quality of service, you might soon findyourself in an unfavorable situation.d.Correct pricing could alsodefeat some competitors in a short period of time.For example: Safeway, Tescoprice war against all small bread manufactures.In this case, Safeway and Tescofixed their price for 7p per loaf, which is 23p cheaper than their competitors’offer.As a result of this , in 35 days time, most of their competitors wentinto liquidation.Advertising strategies

a.The fundamental task for acompany is to make its products and itself known to the public.There are manyways to achieve this, advertising is the most important one.b.Advertising through differentmedia can cover nearly every corner in the world.The major channels are :TV-Radio-Internet-Newspaper-BillBoard-Poster-Magazine

c.The advantage of advertising isnot only about propagandizing your company but also competing against/with yourrivals.A company, through proper advertisements, can manage introduce theadvantages of their products would be the right choice.For instance, car manufacturescan put in their new designs to the ads, e.g.ABS, double airbags to convincethe prospective customers that their cars are safer than others.Motivating staff

1.What is important when motivating staff?

Financialbenefits

Careerdevelopment opportunities

2.What is important when introducing rewardsystem for staff?

Purpose of thereward system

Types of rewardoffered

3.What is important when aiming to reward staffturnover

Financialincentives

Career structure

Key points: Financialbenefits;Career development/structure;reduce staff turnover

Financialbenefit

a.Managers , company owners andsupervisors have always been frustrated and bewildered by employees with littleor no motivation.b.Staff always want reward fortheir contribution to the company and what they are worth.Such factors arejust like market forces.The fundamental reason of looking for a job is to getpay.Staff do the job what they are paid for.However, quite often, the staffwork overtime under their managers’ demand.If the company fails to give properfinancial benefits staff might subsequently feel not being fairly treated, andtherefore frustrate their enthusiasm for their work.c.Staff want some sort ofrecognition for the job they do.Correct financial benefits plan will arosetheir enthusiasm;otherwise they would feel being ignored.d.The job that the staff aredoing is not always interesting , or the working environment may not bepleasant, or their colleagues might not be very helpful and cooperative.Inthis kind of situation, the staff would become stressful and uninterested intheir job.Correct financial benefits can normally distract staff from theirdissatisfaction with…

Careerdevelopment/structure

a.Job-hunting is always a two-wayprocess.On one hand, the employees look for their ideal jobs, on the otherhand the employer, at the same time, look for competitive people.An employerhas a number of methods to attract the best people into its business.Such ashigh pay, travelling opportunities, company cars and training/careerdevelopment opportunities.b.Good educational background isnot the only element that the employers will take into account when they lookfor someone in the job market.Postgraduate qualifications and professionaltraining are equally or even more important than the higher education degrees.When the HR managers only have 30 seconds to go through each applicant’s CV,the sector that will catch their eyes are normally your qualification andprofessional training experiences, which show whether you suit their vacantpositions.c.Nowadays, very few people wouldlike to go for that kind of job-for-life posts.They all wish to have theirjobs better and better, If an employee is able to get the opportunities toobtain some sort of professional training during the course of employment, thisexperience will definitely enhance his value in the employment market andtherefore benefits his future job-hunting.d.So in the two-way job-seekingprocess, while the employer is choosing its favorite people, the wise futureemployee will consider the training and career development opportunities withhis/her future employer and try to make himself/herself more competitive in theemployment market.Business premises;

1.What is important when relocation abusiness?

Local workforceavailable

Location of site

2.What is important when choosing retailpremises to rent

Location

Length ofcontract

Key points: location ofthe premises;local workforce;rent a premises

Local workforce

a.Might technology support andskillful workforce are the two crucial elements leading a modern enterprise tosuccess.So when locating a business , the management people in the business goto consider local workforce.b.Skillful workers are just likethe hands of a business, they are the direct creators of company’s profits.c.The diversity of the workforce’sskills will diversify the quality of the products.d.Skillful workforce isparticularly important to hi-tech oriented companies.The hi-tech productsrequire the company to maintain a strong research and development team, whichare normally the more valuable assets of the company.e.When locating a business, themanagers need to consider whether the local workforce is capable of producingsuch a strong R&D team.f.Moreover, cheap local forcewill certainly reduce the production costs.(Consider why many foreigncompanies chooseChinaas their manufacturing base)

Location ofthe business site

Consider thefollowing issues:

a.Whether it is convenient andeasy for raw material supply and transporting out the products.b.Whether it is easy to get accessto the electricity, water, gas, and other supporting energy supplies.c.Whether it is convenient formost of staff to go to work.d.The property price there

e.Environmental issues

f.Planning permission

g.Tax liabilities

The length ofthe contract

a.Longer contract would covermore details.The contract should cover certain matter which are likely toincur, such as assignment , service charges, and rent review clause.Marketing

1What isimportant when aiming to reach new market?

Market research

Advertising

2.What isimportant when advertising a new product?

Target market

Choice of media

Marketresearch:

a.Marketing is the performance ofbusiness activities that direct the flow of goods and services from producer toconsumer or user.b.Marketing research is always thefirst step before the company gets into the market.c.The fundamental goal ofmarketing is the satisfaction of consumer needs.No organization can survivefor long without meeting consumer needs.People will simply not purchase aproduct or service that they do not need.d.Thus, any organization, if itis to be successful , must proceed from the goal of consumer satisfaction andadjust its programs to deliver an offering meeting consumers’ needs.e.E.g.foreign medium and highrange car manufacturers did not attempt to enter into the Chinese market untilrecent years ,because following market research, they discovered that Chineseconsumers, in general, could not afford to buy and maintain expensive cars.f.E.g.Pizza ,Pizza…

g.Talking about Market Research.--The companyhas done a lot of market research for the products.--Can you tellme how a company starts selling a new product?

--Do you oftencarry out/conduct market research?

--What’s of market research/

--One of the purposeof market research is to find out whether there’s market for the product.--We did adetailed market analysis.--Marketresearch is actually an analysis of a specific market for a particular product.--We have to runthe market test for two months.--We have a wideproduct range.--The stockmarket is uncertain at the moment because interest rates are falling.Advertising:

a.Advertising is the most usefulway to propagandize a company’s products and make them known to the public.Advertising is also the way to get the products orientated.(E.g.whether theproducts are for female/male market, high earning people or low earning people.Sports shoes…perfume)

b.When advertising a new product,it is essential to consider the target markets.Consumers’ needs in the targetmarket.c.Choice of media: seeAdvertising Strategies

Tradefair

What is important when exhibiting at trade fair?

Quality of display

Staff selected

Key issues: Quality of display in trade fairs;Staff selected fortrade fair

Quality of display in trade fairs

a.The quality of display will affect the public image of the company.b.Trade fairs are the irreplaceable means of propagandizing products.They provide the manufacturers with the formal stages to display theirproducts.c.A trade fair is an important link and activity in commercial sale.Before a trade fair takes place there normal are a lot of propagandas about it,and the organizer always try to attract as many as customers as possible toattend the trade fair.d.Consequently, a trade fair will have massive influence on the publicand market.And most visitors to a trade fair will be the genuine buyers or atleast would like to take interests in the companies and the products on thetrade fair.And therefore a high quality of display in a trade fair would bethe best opportunity for an ambitious company to promote its newest product andbuilt up its good image.Entertaining clients

What is important when Entertaining clients?

Types activities

Cost

Typesactivities:

a.Entertaining client is done by way of series of activities.Such as asightseeing tour, a football match, a ballroom party, an orchestra performance,a ballet show, a fashion show, playing tennis and a formal meal, etc.b.The activities that you choose will constitute a part of the firstimpression that you will give your clients.So you should be careful whenchoosing the type of activities.You need consider the client’s aged,educational and cultural backgrounds and do some research about your clients’characters and hobbies.c.For well-educated clients, they may expect some highclass-associated activities, such as ballroom parties, and orchestraperformances.If you fulfill their expectation/standard., you efforts will puta lot of weight on your credibility.d.For some young clients, they may wish to take them to some more fashionableactivities , such as a music bar, a pop music show, a fashion show.e.For those sporty client-football, tennis

f.However, you should always endup all kind of activities with having a formal meal.You don’t want to talkabout business with your clients in the tennis court or theatre;they are justwarming-up activities for the key matter-business.After a whole day or a fewdays’ entertainment, you may find the distance between the two sides are muchnarrower than the beginning, and there might be a lot of things that you bothwant to talk about.The cost ofentertainment:

a.Not always the essential thing.Depending on thenature/characteristics of the transaction or the size of the deal.b.Should consider the point issue.If the company is expecting to makebig gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its client.c.If the company foresees that the client is not very lucrative ,then…

d.The ideal plan would be spending as little money as possible to getthe deal done.But you must not offend your clients.You should make them feelbeing welcomed.Complaintbanding

What is important whendealing with complaints from client?

Offering an apology

Suggesting a solution to the problem

a.Offering an apology is the very basic level.b.When the clients think that they have received unfair treatment, thefirst thing that come to my mind the company should do is to calm them down andtry to keep the client.c.An apology is the first step and a useful method to maintain controlof the situation.d.Offering an apology is an important gesture to show that the hostingcompany is fully aware of the situation and would like to take the potentialresponsibility for its mistakes.e.The complaining clients would feel that their complaints are beingpaid attention and may therefore happy to proceed to the transaction with thehosting company.f.It is necessary to suggest asolution to the problem as well..g.The clients want to enter into the transaction in good mood and witha reliable and trustworthy business partner.Apart from an apology, the clientwould want to have the problems and misunderstanding solved before theircommunication moves to the next level.If the hosting company failed or refusedto suggest a solution, its sincerity of entering into the transaction would beput into doubt.關(guān)于bec中級(jí)口語(yǔ)自我介紹相關(guān)文章推薦：

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