第一篇：美國民主黨總統(tǒng)候選人奧巴馬2008年11月5日贏得美國大選

美國民主黨總統(tǒng)候選人奧巴馬2008年11月5日贏得美國大選，將成為美國歷史上第一位黑人總統(tǒng)。當晚在芝加哥出席慶祝晚會上以“美國的變革”為主題發(fā)表獲勝演說，稱“美國的變革時代已到來”。

Hello, Chicago.您好，芝加哥。

If there is anyone out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders is alive in our time, who still questions the power of our democracy, tonight is your answer.如果仍有人懷疑美國是否是一個能創(chuàng)造奇跡的國度的話，如果還有人仍在疑慮我們美國的締造者的夢想是否還在我們這個時代存續(xù)的話，如果還有人仍在質(zhì)疑我們民主的力量的話，那么，今晚就給你答案。It's the answer told by lines that stretched around schools and churches in numbers this nation has never seen, by people who waited three hours and four hours, many for the first time in their lives, because they believed that this time must be different, that their voices could be that difference.排起的長隊就是答案：云集于學校和教堂周圍的人們盛況空前，他們等待了三四個小時，其中許多人還是生平首次經(jīng)歷選舉。因為他們堅信：這次結果必定不同，這就是他們的心聲。It's the answer spoken by young and old, rich and poor, Democrat and Republican, black, white, Hispanic, Asian, Native American, gay, straight,disabled and not disabled.Americans who sent a message to the world that we have never been just a collection of individuals or a collection of red states and blue states.We are, and always will be, the United States of America.無論老幼、窮富;民主黨還是共和黨;黑人、白人;拉美裔、亞裔、原居民;————、非————;殘疾人、健全人。這是全體美國人民共同的抉擇。美國向全世界傳遞一個聲音：美國不是烏合之眾，也沒紅州或藍州之分。我們是，而且永遠是，一個整體的美國。

It's the answer that led those who've been told for so long by so many to be cynical and fearful and doubtful about what we can achieve to put their hands on the arc of history and bend it once more toward the hope of a better day.這也是對一直以來那些諷刺、擔憂和質(zhì)疑者作出的回答：我們會把握歷史的舵輪、使之駛向充滿希望的美好未來。It's been a long time coming, but tonight, because of what we did on this date in this election at this defining moment change has come to America.雖然等待了很長時間，但在今晚，通過選舉，改變美國歷史的決定性時刻終于到來了。

A little bit earlier this evening, I received an extraordinarily gracious call from Sen.McCain.今天傍晚之前，我接到了麥凱恩參議員極具風度的致電。

Sen.McCain fought long and hard in this campaign.And he's fought even longer and harder for the country that he loves.He has endured sacrifices for America that most of us cannot begin to imagine.We are better off for the service rendered by this brave and selfless leader.在競選過程中，麥凱恩作了長期不懈的努力，而且他還會為他所摯愛的國家更加長期不懈地去奮斗。他已經(jīng)為美國作出了我們多數(shù)人都無法想象的犧牲。我們必須要把工作做好，以報答這位英明而無私的領導人。I congratulate him;I congratulate Gov.Palin for all that they've achieved.And I look forward to working with them to renew this nation's promise in the months ahead.我對他以及佩林州長所做的一切努力深表敬意，我也期待著與他們一起在未來的歲月中為祖國復興大計而共同努力。

I want to thank my partner in this journey, a man who campaigned from his heart, and spoke for the men and women he grew up with on the streets of Scranton and rode with on the train home to Delaware, the vice president-elect of the United States, Joe Biden.我要感謝我的競選伙伴。為競選傾盡心血、為出生地斯克蘭頓街區(qū)和坐火車即到的特拉華州家鄉(xiāng)的擁戴者代言的他，就是當選美國副總統(tǒng)的喬.拜登。

And I would not be standing here tonight without the unyielding support of my best friend for the last 16 years the rock of our family, the love of my life, the nation's next first lady Michelle Obama.如果沒有她——我16年來的至友、我家庭的基石、我生命中的至愛、也就是美國未來的第一夫人米歇爾.奧巴馬——如沒有她的堅定支持，今晚我不可能站在這里。

Sasha and Malia I love you both both so much，And you have earned the new puppy that's coming with us to the new White House.馬莉婭和薩莎，我也非常愛你們，你們已贏得了帶著新買的小狗與我們一同入主白宮的權利。

And while she's no longer with us, I know my grandmother's watching, along with the family that made me who I am.I miss them tonight.I know that my debt to them is beyond measure.還有我已去世的外祖母——我知道她也正在看著我，她和我的家人一起見證了我的成長。我今晚非常想念他們，我知道虧欠了他們太多。To my sister Maya, my sister Alma, all my other brothers and sisters, thank you so much for all the support that you've given me.I am grateful to them.我的妹妹瑪雅、阿爾瑪，所有其他的兄弟姐妹們，感謝你們給予我傾力支持，我感念他們。And to my campaign manager, David Plouffe, the unsung hero of this campaign, who built the best--the best political campaign, I think, in the

history of the United States of America.還有我的競選顧問大衛(wèi).普魯夫，此次競選的無名英雄。我認為，是他打造了美國歷史上最好最棒的競選班子。

To my chief strategist David Axelrod who's been a partner with me every step of the way.To the best campaign team ever assembled in the history of politics you made this happen, and I am forever grateful for what you've

sacrificed to get it done.我的首席策略師大衛(wèi).阿克塞爾羅德伴我走過了每一步，他使政史上最佳競選團隊始終團集在你的政見上，我對您為此所作的貢獻銘感于心。

But above all, I will never forget who this victory truly belongs to.It belongs to you.It belongs to you.但最重要的是，我決不會忘記這場勝利該屬于誰，勝利屬于你們，勝利屬于人民!

I was never the likeliest candidate for this office.We didn't start with much money or many endorsements.Our campaign was not hatched in the halls of Washington.It began in the backyards of Des Moines and the living rooms of Concord and the front porches of Charleston.It was built by working men and women who dug into what little savings they had to give $5 and $10 and $20 to the cause.我始終都不是最有希望的總統(tǒng)競選人。一開始我們?nèi)鄙儋Y金及籌碼，我們的競選活動難登華盛頓的大雅之堂，只能始于得梅因、康科德、查爾斯頓的簡室陋巷之中;資金是由支持者們從微薄的積蓄中抽出5美元、10美元、20美元(一點一滴)捐助來的;It grew strength from the young people who rejected the myth of their generation's apathy who left their homes and their families for jobs that offered little pay and less sleep.而競選活動的聲勢壯大則是源自那些年輕人，他們拒絕接受認為他們這代人冷漠的荒誕說法;他們離開家、離開親人，從事報酬微薄、不眠不休的工作;It drew strength from the not-so-young people who braved the bitter cold and scorching heat to knock on doors of perfect strangers, and from the millions of Americans who volunteered and organized and proved that more than two centuries later a government of the people, by the people, and for the people has not perished from the Earth.同時也源自那些已不年輕的人們，他們冒著嚴寒酷暑，敲開陌生人的家門進行競選宣傳;更源自數(shù)百萬的美國民眾，他們自發(fā)地組織起來當志愿者。這證明歷經(jīng)兩百多年之后一個民有、民治、民享的政府，仍未從地球上消亡。

This is your victory.這是你們的勝利。

And I know you didn't do this just to win an election.And I know you didn't do it for me.我知道你們這么做并不只是為了贏得大選，更不是為了我個人。

You did it because you understand the enormity of the task that lies ahead.For even as we celebrate tonight, we know the challenges that tomorrow will bring are the greatest of our lifetime--two wars, a planet in peril, the worst

financial crisis in a century.你們這么做是因為你們明白擺在面前的任務有多艱巨。因為即便是我們歡慶勝利的今晚，我們也知道，今后將面臨我們一生中最為艱巨的挑戰(zhàn)——兩場戰(zhàn)爭。一是地球的環(huán)保危機，再就是百年不遇的最嚴重的金融危機

Even as we stand here tonight, we know there are brave Americans waking up in the deserts of Iraq and the mountains of Afghanistan to risk their lives for us.及時今晚我們站在這兒，我們也知道在伊拉克沙漠和阿富汗山區(qū)還有勇敢的美國士兵正在警惕地為我們甘冒生命危險

There are mothers and fathers who will lie awake after the children fall asleep and wonder how they'll make the mortgage or pay their doctors' bills or save enough for their child's college education.有多少父母在孩子熟睡后仍難以入眠，他們在為如何償還按揭月供、付醫(yī)藥費或攢錢供孩子上大學而發(fā)愁。

There's new energy to harness, new jobs to be created, new schools to build, and threats to meet, alliances to repair.我們亟待開發(fā)新能源;創(chuàng)造新的就業(yè)機會;我們需要修建新學校;還要應對眾多威脅、恢復與許多國家的關系。

The road ahead will be long.Our climb will be steep.We may not get there in one year or even in one term.But, America, I have never been more hopeful than I am tonight that we will get there.I promise you, we as a people will get there.路漫漫其修遠兮，吾將逆難而求索。我們未必能夠一蹴而就。但是，美國啊!是你今晚給了我從未有過的自信，我會不辱使命。d我向你們承諾：只要團結如一人，目標一定會達到。

There will be setbacks and false starts.There are many who won't agree with every decision or policy I make as president.And we know the government can't solve every problem.執(zhí)政伊始，挫折和錯誤在所難免。我作為總統(tǒng)所做出的決策，也會有許多人并不贊同。我們知道這屆政府并不能解決所有問題。

But I will always be honest with you about the challenges we face.I will listen to you, especially when we disagree.And, above all, I will ask you to join in the work of remaking this nation, the only way it's been done in America for 221 years--block by block, brick by brick, calloused hand by calloused hand.但我一定會向你們坦陳所面臨的挑戰(zhàn);會認真聽從你們的建議，尤其是意見不一致的時候?？傊?，我誠邀你們參與民族復興的大業(yè)。美國221年來唯一的方式，就是一磚一瓦、胼手胝足地去建設。

^^^^^^^^^…………………………………………………………

Thank you.God bless you.And may God bless the United States of America.感謝你們!愿上帝保佑你們。愿上帝保佑美國!

第二篇：美國大選奧巴馬演講全文

美國大選奧巴馬演講全文：我們需要的變革（中英對照）

奧巴馬：我們需要的變革 obama: the change we need 現(xiàn)在是美國歷史的關鍵時刻。我們面臨著大蕭條以來最為嚴重的一場經(jīng)濟危機：今年以來已經(jīng)有76萬人失業(yè)；企業(yè)和家庭無法獲得信貸；房價不斷下滑，養(yǎng)老金日益縮水；工資降到了十年來的最低水平，同時醫(yī)療和教育成本卻漲到了有史以來的最高點。this is a defining moment in our history.we face the worst economic crisis since the great depression--760,000 workers have lost their jobs this year.businesses and families can’t get credit.home values are falling, and pensions are disappearing.wages are lower than they’ve been in a decade, at a time when the costs of health care and college have never been higher.在眼下這樣的危急時刻，我們承受不起又一個四年的支出增長、千瘡百孔的減稅措施、或是監(jiān)管全無──即使是美國聯(lián)邦儲備委員會(fed)前主席格林斯潘(alan greenspan)現(xiàn)在也承認那是個錯誤。美國需要一個新的方向。這也正是我競選美國總統(tǒng)的原因所在。

at a moment like this, we can’t afford four more years of spending increases, poorly designed tax cuts, or the complete lack of regulatory oversight that even former federal reserve chairman alan greenspan now believes was a mistake.america needs a new direction.that’s why i’m running for president of the united states.明天，也就是周二，你們將有能力賦予這個國家我們所需要的變革。tomorrow, you can give this country the change we need.我的競選對手麥凱恩參議員為美國作出的貢獻令人尊敬。他甚至可以指出他過去曾有幾次與自己的黨派分道揚鑣。然而，在過去八年中，他十之八九都贊同布什總統(tǒng)的主張。而在經(jīng)濟問題上，他仍然無法向美國民眾說明，他與布什的做法會有什么太大區(qū)別。

my opponent, senator mccain, has served his country honorably.he can even point to a few moments in the past where he has broken from his party.but over the past eight years, he’s voted with president bush 90% of the time.and when it comes to the economy, he still can’t tell the american people one major thing he’d do differently from george bush.如果提出的稅收計劃沒有讓1億多美國中產(chǎn)階級獲得一分錢的稅項減免，這不是變革──即使是《國家評論》(national review)雜志和其他保守派組織也抱怨說，這個計劃對造福中產(chǎn)階級貢獻寥寥。在近年來不斷累積的財政赤字上再添5萬億美元，這不是變革。如果解決房市危機的計劃又將另外3,000億美元納稅人的錢置于風險之中，這不是變革──《華爾街日報》編輯委員會稱這一計劃“產(chǎn)生的問題比解決的問題多”。

it’s not change to come up with a tax plan that doesn’t give a penny of relief to more than 100 million middle-class americans--a plan that even the national review and other conservative organizations complain does far too little to benefit the middle class.it’s not change to add more than $5 trillion to the deficits we’ve run up in recent years.it’s not change to come up with a plan to address our housing crisis that puts another $300 billion of taxpayer money at risk--a plan that the editorial board of this newspaper said ’raises more questions than it answers.’ 如果說我們從此次經(jīng)濟危機中學到了什么的話，那就是我們要患難與共。從首席執(zhí)行長到公司股東，從金融家到工廠工人，我們每個人都休戚相關，因為美國的民眾越富足，美國才會越繁榮。

if there’s one thing we’ve learned from this economic crisis, it’s that we are all in this together.from ceos to shareholders, from financiers to factory workers, we all have a stake in each other’s success BECause the more americans prosper, the more america prospers.這就是為什么我們有些企業(yè)巨頭把提高員工薪酬作為自己的一項使命，讓員工能買得起自己生產(chǎn)的產(chǎn)品，比如巴菲特(warren buffett)這樣的商界人士。我對能有他的支持感到自豪。這就是為什么美國經(jīng)濟不僅是世界上最偉大的財富創(chuàng)造者，也是世界上最偉大的就業(yè)機會制造者。它一直托舉著有史以來規(guī)模最大的中產(chǎn)階級之舟。

that’s why we’ve had titans of industry who’ve made it their mission to pay well enough that their employees could afford the products they made--businessmen like warren buffett, whose support i’m proud to have.that’s why our economy hasn’t just been the world’s greatest wealth creator--it’s been the world’s greatest job generator.it’s been the tide that has lifted the boats of the largest middle class in history.為了重塑美國中產(chǎn)階級，我將給予95%的工人及其家庭稅收減免待遇。如果你工作，就交稅；如果年收入不足20萬美元，你會獲得減稅；即使你的年收入超過了25萬美元，你所負擔的稅率也比上世紀九十年代要低──資本利得稅和股息稅要比里根總統(tǒng)時期低三分之一。

to rebuild that middle class, i’ll give a tax break to 95% of workers and their families.if you work, pay taxes, and make less than $200,000, you’ll get a tax cut.if you make more than $250,000, you’ll still pay taxes at a lower rate than in the 1990s--and capital gains and dividend taxes one-third lower than they were under president reagan.通過重建日益破敗的基礎設施、在美國的各個角落接通寬帶，我們將創(chuàng)造200萬個就業(yè)崗位。未來的十年中，我將每年在可再生能源領域投資150億美元，進而新增500萬個崗位；這些工作環(huán)保、薪酬豐厚、不能外包，而且能幫助我們擺脫對中東石油的依賴。

we’ll create two million new jobs by rebuilding our crumbling infrastructure and laying broadband lines that reach every corner of the country.i’ll invest $15 billion a year over the next decade in renewable energy, creating five million new, green jobs that pay well, can’t be outsourced, and can help end our dependence on middle east oil.在醫(yī)療問題上，我們不必在政府運營的體系和目前這種我們難以負擔的體系之間進行選擇。我的競選對手提出的方案會令美國人有史以來首次為自己獲得的醫(yī)療福利納稅。我的計劃則會讓醫(yī)療保健成為每個美國人都負擔得起、享受得到的服務。根據(jù)我的計劃，如果你已經(jīng)有了醫(yī)療保險，你將看到的唯一一個變化是保費降低；如果你還沒有醫(yī)療保險，你將能與國會議員們享受到同樣的醫(yī)療福利。when it comes to health care, we don’t have to choose between a government-run system and the unaffordable one we have now.my opponent’s plan would make you pay taxes on your health-care benefits for the first time in history.my plan will make health care affordable and accessible for every american.if you already have health insurance, the only change you’ll see under my plan is lower premiums.if you don’t, you’ll be able to get the same kind of plan that members of congress get for themselves.為了讓每個孩子享受到世界級的教育，讓他們能在全球經(jīng)濟中競爭21世紀的工作崗位，我將投資早期教育，并且增加師資力量。不過，我同時也會要求更高的標準和更多的責任。我們向每個美國年輕人作出承諾：如果你致力于服務你的社區(qū)或是你的國家，我們將確保你能負擔得起自己的學費。

to give every child a world-class education so they can compete in this global economy for the jobs of the 21st century, i’ll invest in early childhood education and recruit an army of new teachers.but i’ll also demand higher standards and more accountability.and we’ll make a deal with every young american: if you commit to serving your community or your country, we will make sure you can afford your tuition.在國防安全問題上，我將負責任地結束伊拉克戰(zhàn)爭，這樣我們就不必在這個國家享有巨額財政盈余的情況下每月卻要在那里花費100億美元。為了美國的經(jīng)濟、美國的軍隊和伊拉克的長期穩(wěn)定，現(xiàn)在是伊拉克人站出來的時候了。我將最終完成對本·拉登(bin laden)和基地組織恐怖分子的打擊，正是這些人制造了9/11恐怖襲擊，同時我還會建立新的合作關系、擊退21世紀出現(xiàn)的威脅，恢復我們的道德威望，讓美國仍然是地球上最后也是最好的希望。

and when it comes to keeping this country safe, i’ll end the iraq war responsibly so we stop spending $10 billion a month in iraq while it sits on a huge surplus.for the sake of our economy, our military and the long-term stability of iraq, it’s time for the iraqis to step up.i’ll finally finish the fight against bin laden and the al qaeda terrorists who attacked us on 9/11, build new partnerships to defeat the threats of the 21st century, and restore our moral standing so that america remains the last, best hope of earth.這些事情沒有一件是輕而易舉能辦到的，也不是一朝一夕能完成的。但是，我堅信我們能成功，因為我對美國深信不疑。是美國使我們的父輩相信，即使他們自己無法上大學，也可以每周積攢下一些錢來，讓他們的孩子接受好的教育；即使他們不能擁有自己的企業(yè)，也可以通過努力工作讓自己的孩子創(chuàng)辦企業(yè)。在美國歷史的每個時刻，我們都勇敢地站起來面對挑戰(zhàn)，因為我們從來沒有忘記過這樣一個基本真理：在美國，我們的命運并非天定，而是掌握在我們自己的手中。none of this will be easy.it won’t happen overnight.but i believe we can do this because i believe in america.this is the country that allowed our parents and grandparents to believe that even if they couldn’t go to college, they could save a little bit each week so their child could;that even if they couldn’t have their own business, they could work hard enough so their child could open one of their own.and at every moment in our history, we’ve risen to meet our challenges because we’ve never forgotten the fundamental truth that in america, our destiny is not written for us, but by us.所以，明天，我懇請你們書寫美國下一個偉大的篇章。我懇請你們不只相信我?guī)碜兏锏哪芰Γ€有你們自己的能力。明天，你們可以選擇這樣一種政策──向美國中產(chǎn)階級進行投入、創(chuàng)造新的就業(yè)崗位、實現(xiàn)經(jīng)濟增長讓人人都有成功的機會。你們可以選擇希望而非恐懼、選擇團結而非分裂、選擇變革的希望而非墨守成規(guī)。如果你們投我的票，我們將不僅贏得此次競選，還將一起改變這個國家、改變這個世界。

so tomorrow, i ask you to write our nation’s next great chapter.i ask you to believe--not just in my ability to bring about change, but in yours.tomorrow, you can choose policies that invest in our middle class, create new jobs, and grow this economy so that everyone has a chance to succeed.you can choose hope over fear, unity over division, the promise of change over the power of the status quo.if you give me your vote, we won’t just win this election--together, we will change this country and change the world.

第三篇：美國大選奧巴馬獲勝演講稿

Hello!芝加哥！

如果現(xiàn)在仍然有人懷疑在美國是不是真的任何事情都可能發(fā)生，懷疑我們開國之父們的夢想是否還留存在這片土地上，懷疑美國民主的力量，今夜，就是你的答案。

在這個國家的學校和教堂中人們曾焦急地等待著答案，一些人甚至從未像今天一樣——等待了3～4個小時，但是他們知道這一時刻非同一般，他們的聲音也同樣非同一般。

在美國的土地上，無論是年輕人還是老人；窮人還是富人；無論是共和黨人還是民主黨人；無論是黑人、白人、西班牙裔、亞裔、美國原住民、同性戀、異性戀、殘疾人還是非殘疾人都發(fā)出同一種信息，我并非孤身一人。

我們是，而且永遠都是美利堅合眾國！

這一天我們等得太久了，但是今晚，因為我們在這場競選中、在這個地點、在此時此刻所做的一切，改變已經(jīng)降臨美國。

在今天晚上，我很榮幸地接到了麥凱恩參議員打來的電話。麥凱恩參議員在這場競選中進行了長久、艱難的努力。而且，為這個他熱愛的國家，他奮斗了更久、付出了更多的努力。他為美國做出了超乎我們大多數(shù)人想象的犧牲，因為這個無畏無私的領導人所付出的努力，我們才有了更好的生活。我對他表示祝賀，也對佩林州長所取得的成果表示祝賀。同時，我也期待著能在接下來的幾個月內(nèi)，和他們共同努力履行對這個國家的諾言。

我想感謝我在這個旅程中的搭檔，一個全心全意參加競選的男人，一個為同他一起在斯克藍頓(賓夕法尼亞東北部城市)街道長大、一起坐火車到特拉華州的人們發(fā)言的男人，美國未來的副總統(tǒng)，喬·拜登。

在過去的16年里如果沒有朋友們的支持和鼓勵，那么我今晚將不會站在這里??我的家庭的支持、關愛，美國的下一位第一夫人米歇爾·奧巴馬，還有薩沙和瑪麗雅，我對你們的愛甚至超出你們的想象，你們將得到新的爸爸，和你們一起到新的白宮。

我卻再也不能陪伴我的外祖母了，但我知道她一直在守望著我們。我也十分想念我的家人和親戚，我知道自己虧欠他們太多，太多。我要感謝馬婭，阿爾瑪，以及我所有的兄弟姐妹，感謝你們對我無私的支持，對此我深表感激。還有，感謝我的競選經(jīng)理大衛(wèi)·普勞夫。還有那些在競選活動中的無名英雄們，他們表現(xiàn)的很棒，是他們給美國帶來了一場最完美的大選，我想，這在美國歷史上是絕無僅有的。還有我的首席戰(zhàn)略師大衛(wèi)·阿克塞爾羅德。他是我的伙伴，在我競選的每個階段都給我極大的幫助，為我打造了美國大選史上最棒的競選團隊。是你讓這一切發(fā)生了，我將永遠對你為這一切做出的犧牲心存感激。但是最重要的，我將永遠無法忘記這場勝利真正的主人，這屬于你們，這屬于你們。

我曾經(jīng)是最不可能贏得白宮的候選人。在剛開始的時候，我們沒有多少錢，也沒有多少支持者，我們的競選不是從華盛頓的大廳開始的，而是開始于艾奧瓦州得梅因的后院、康科德的客廳、查爾斯頓的前廳。是辛勤勞作的男人、女人捐給了我們他們微薄的積蓄，5塊錢、10塊錢、20塊錢。我們從年輕人那里得到了力量，他們拒絕服從同齡人冷漠的神話。為了工作，他們離開了自己的家鄉(xiāng)，并與親人分別，可是他們拿很少的報酬，甚至連睡覺的時間也少的可憐。

那些并不年輕的志愿者卻擁有一顆火熱的心，為了大選他們在寒風中敲開善良的陌生人家的門，這就是為什么兩個世紀以來，我們?nèi)祟悾覀兊恼疀]有從地球上消亡的原因。

我想說，這同樣也是你們的勝利！我知道，你們不僅僅是為了贏得一個大選，也不僅僅是為了我。

你們這樣做，是因為知道我們面前任務的艱難。即使我們今晚在這里歡慶，我們?nèi)匀恢烂魈鞂砦覀兤缴畲蟮奶魬?zhàn)——兩場戰(zhàn)爭，一個處于危險邊緣的星球、一個世紀來最嚴重的金融危機。

即使我們今夜站在這里，我們依然知道，勇敢的美國人在伊拉克的荒地上、在阿富汗的山林中醒來，為了我們，賭上自己的生命。

在孩子們熟睡后依然醒著的父親母親在擔心，他們怎樣才能還清醫(yī)生的賬單，攢夠足夠的錢供孩子的大學教育。

新的能源要去開發(fā)，新的工作崗位要去創(chuàng)造，新的學校要去建造，新的威脅要去面對，新的盟友關系要去修復。

前面的路會很長。我們的攀巖會很陡峭。我們甚至不會在一年、一個任期內(nèi)達到這個目標。但是，美國，我從未比今夜更加相信，我們會達到這個目標。

我承諾，作為一個人，我們會達到這個目標。

以后我們還會面對挫折和謊言，我成為總統(tǒng)以后，也許有人無法認同我的每一項政策和方針。并且我們也知道政府并非能解決一切問題。但是我會忠誠地和你們并肩奮斗，共同面對挑戰(zhàn)。我依然會傾聽你們的聲音，尤其是我們之間存在分歧的時候。最重要的是，我會真誠地邀請

你參與國家的重建，就像美國建國221年以來的歷史那樣——靠我們的雙手把國家建設地更為強大。

我們從21個月以前的冬天開始了奮斗的征程，但是我們的努力不會在這個秋天的夜晚結束。這次勝利并不會改變我們的探索之路，這對于我們來說是一個難得的機遇，我們決不能后退。我們不會退縮，因為我們擁有旺盛的精力和無畏犧牲的精神。

讓我們重振愛國主義精神，承擔起自己的責任，我們將努力奮斗，互幫互助。

讓我們牢記金融危機給美國帶來的傷痛，我們再也不會讓華爾街繁榮的同時，讓別的街受罪。在這個國家里，我們與祖國的命運緊密相連。讓我們自覺抵制黨派爭端和過于污穢的政治斗爭。

讓我們牢記在這條街道上高舉共和黨旗幟入主白宮的那個人(林肯)，是他宣揚了獨立和自主的精神，完成了國家的統(tǒng)一。

這些價值觀應該得到繼承和發(fā)揚，今晚民主黨取得了勝利，我們必須保持謙虛的心態(tài)，并下定決心完成后面的征程。就像很久以前，林肯對一個比現(xiàn)在分裂得更嚴重的民族所說的那樣，我們不是敵人，是朋友。雖然熱情已經(jīng)被沖淡，我們的友愛紐帶沒有破裂。

同時，對于我沒有贏得支持的民眾，我或許沒有得到你們的投票，但是我聽到了你們的聲音。我需要你們的幫助。我也會是你們的總統(tǒng)。

對于那些在另外一個海岸，從國會到王宮、到在被世界遺忘的角落擺弄收音機、關注美國今夜的人們，我們的故事并非只有一個，但是目標是共同的，美國領導力的新的黎明已經(jīng)到來。對于那些破壞世界的人，我們會打敗你。對那些尋找和平和安全的人，我們支持你。對那些懷疑美國的燈塔是否還在閃耀的人，今夜我們再次證明，美國真正的力量不是來自武器的威力，也不是來自財富的多寡，而是來自我們的信念的持久的力量：民主、自由、機會和永不放棄的希望。

這才是真正的美國：美國應該變化，我們的社會應該更完美。我們已經(jīng)取得的成果給了我們明天取得更大成果的希望。

這次大選有很多首創(chuàng)和許多故事，這些故事將代代相傳。但今天晚上我腦子里能想起來的就是一個女人，她剛剛在亞特蘭大城投了票。她跟成千上萬在這次大選中排隊發(fā)出自己聲音的人一樣，唯有一點例外：安·尼克松·庫珀已經(jīng)106歲高齡了。她出生在奴隸制剛剛廢除后的那一代，那時路上沒有汽車，天上沒有飛機。像她那樣的人仍不能投票，這因為兩個方面的原因：一是她是女性；二是因為她的膚色。

可今晚，我想她看透了一個世紀的美國——頭疼與希望；掙扎與發(fā)展。有人告訴我們，美國不行了，可美國人的自信卻回答：不，我們行！她曾經(jīng)生活在女性發(fā)不出聲音、希望破滅的時代，可她卻活著看到女性們站起來，發(fā)出自己的聲音，并且投下自己的票。是的，我們行！當饑餓來到，衰退發(fā)生時，她看到了這個國家是如何以新政，新工作，和全新的共同目標來戰(zhàn)勝恐懼的。當炸彈落到我們的港口，獨裁者威脅世界的時候，她親眼見證了一代人的崛起和民主得以挽救。是的，我們行！她去蒙哥馬利搭乘公共汽車，她去伯明翰面對水龍頭，她去塞爾瑪占橋??她聽來自亞特蘭大的牧師告訴大家：“我們能打破種族障礙”，沒錯，我們行！

一個人踏上了月球，一堵墻在柏林倒下，這個世界因科學和想像而相連。

今年，在這次大選中，她投下了自己的一票。因為在美國生活了106個年頭，經(jīng)歷了最好的時光與最難的歲月，所以她知道美國一定能改變。是的，我們行！

美國已經(jīng)經(jīng)歷了太多，我們看夠了太多，但我們還得做更多的事。今晚，讓我們問自己：如果我們的孩子們要活著看到新世紀，如果我們的女兒們能像安·尼克松這樣活到106歲，我們應該有哪些進步？我們應該回答這個問題，這是我們的時代。

現(xiàn)在是我們一起開始工作，為我們的孩子打開機遇之門，恢復我們的繁榮，促進和平，重回美國夢，恢復基本信任，以及其它許多事的時候了。我們應該團結如一人。我們應該堅定地回應那些說我們不行的人，我們將以無窮的力量來回應他們，然后說：是的，我們行！

感謝大家，上帝保佑你們，上帝保佑美利堅！

第四篇：2012奧巴馬總統(tǒng)在美國民主黨大會上的講話

Remarks by the President at the Democratic National Convention

Time Warner Cable Arena Charlotte, North Carolina September 6, 2012 10:24 P.M.EDT MRS.OBAMA: I am so thrilled and so honored and so proud to introduce the love of my life, the father of our two girls, and the President of the United States of America--Barack Obama.(Applause.)THE PRESIDENT: Thank you.(Applause.)Thank you.(Applause.)Thank you.Thank you so much.AUDIENCE: Four more years!Four more years!Four more years!Four more years!Four more years!THE PRESIDENT: Thank you so much.Thank you.(Applause.)Thank you very much, everybody.Thank you.Michelle, I love you so much.A few nights ago, everybody was reminded just what a lucky man I am.(Applause.)Malia and Sasha, we are so proud of you.And, yes, you do have to go to school in the morning.(Laughter.)And, Joe Biden, thank you for being the very best Vice President I could have ever hoped for, and being a strong and loyal friend.(Applause.)

Madam Chairwoman, delegates, I accept your nomination for President of the United States.(Applause.)Now, the first time I addressed this convention in 2004, I was a younger man, a Senate candidate from Illinois, who spoke about hope--not blind optimism, not wishful thinking, but hope in the face of difficulty;hope in the face of uncertainty;that dogged faith in the future which has pushed this nation forward, even when the odds are great, even when the road is long.Eight years later, that hope has been tested by the cost of war, by one of the worst economic crises in history, and by political gridlock that’s left us wondering whether it’s still even possible to tackle the challenges of our time.I know campaigns can seem small, even silly sometimes.Trivial things become big distractions.Serious issues become sound bites.The truth gets buried under an avalanche of money and advertising.If you’re sick of hearing me approve this message, believe me, so am I.(Laughter and applause.)

But when all is said and done--when you pick up that ballot to vote--you will face the clearest choice of any time in a generation.Over the next few years, big decisions will be made in Washington on jobs, the economy, taxes and deficits, energy, education, war and peace--decisions that will have a huge impact on our lives and on our children’s lives for decades to come.And on every issue, the choice you face won’t just be between two candidates or two parties.It will be a choice between two different paths for America, a choice between two fundamentally different visions for the future.Ours is a fight to restore the values that built the largest middle class and the strongest economy the world has ever known--(applause)--the values my grandfather defended as a soldier in Patton’s Army, the values that drove my grandmother to work on a bomber assembly line while he was gone.They knew they were part of something larger--a nation that triumphed over fascism and depression;a nation where the most innovative businesses turned out the world’s best products.And everyone shared in that pride and success, from the corner office to the factory floor.My grandparents were given the chance to go to college, buy their own home, and fulfill the basic bargain at the heart of America’s story--the promise that hard work will pay off, that responsibility will be rewarded, that everyone gets a fair shot and everyone does their fair share and everyone plays by the same rules from Main Street to Wall Street to Washington, D.C.(Applause.)

And I ran for President because I saw that basic bargain slipping away.I began my career helping people in the shadow of a shuttered steel mill at a time when too many good jobs were starting to move overseas.And by 2008, we had seen nearly a decade in which families struggled with costs that kept rising but paychecks that didn’the;folks racking up more and more debt just to make the mortgage or pay tuition, put gas in the car or food on the table.And when the house of cards collapsed in the Great Recession, millions of innocent Americans lost their jobs, their homes, their life savings--a tragedy from which we’re still fighting to recover.Now, our friends down in Tampa at the Republican Convention were more than happy to talk about everything they think is wrong with America.But they didn’t have much to say about how they’d make it right.(Applause.)They want your vote, but they don’t want you to know their plan.And that’s because all they have to offer is the same prescriptions they’ve had for the last 30 years--Have a surplus? Try a tax cut.Deficit too high? Try another.Feel a cold coming on? Take two tax cuts, roll back some regulations and call us in the morning.(Applause.)

Now, I’ve cut taxes for those who need it--middle-class families, small businesses.But I don’t believe that another round of tax breaks for millionaires will bring good jobs to our shores or pay down our deficit.I don’t believe that firing teachers or kicking students off financial aid will grow the economy, or help us compete with the scientists and engineers coming out of China.(Applause.)After all we’ve been through, I don’t believe that rolling back regulations on Wall Street will help the small businesswoman expand or the laid-off construction worker keep his home.We have been there.We’ve tried that and we’re not going back.We are moving forward, America.(Applause.)

Now, I won’t pretend the path I’m offering is quick or easy.I never have.You didn’t elect me to tell you what you wanted to hear.You elected me to tell you the truth.(Applause.)And the truth is it will take more than a few years for us to solve challenges that have built up over decades.It will require common effort and shared responsibility, and the kind of bold, persistent experimentation that Franklin Roosevelt pursued during the only crisis worse than this one.(Applause.)And, by the way, those of us who carry on his party’s legacy should remember that not every problem can be remedied with another government program or dictate from Washington.But know this, America--our problems can be solved.(Applause.)Our challenges can be met.The path we offer may be harder, but it leads to a better place.And I’m asking you to choose that future.(Applause.)

I’m asking you to rally around a set of goals for your country--goals in manufacturing, energy, education, national security, and the deficit--real, achievable plans that will lead to new jobs, more opportunity and rebuild this economy on a stronger foundation.That’s what we can do in the next four years--and that is why I’m running for a second term as President of the United States.(Applause.)

AUDIENCE: Four more years!Four more years!THE PRESIDENT: We can choose a future where we export more products and outsource fewer jobs.After a decade that was defined by what we bought and borrowed, we’re getting back to basics, and doing what America has always done best: We are making things again.(Applause.)I’ve met workers in Detroit and Toledo--(applause)--who feared they’d never build another American car.And today, they can’t build them fast enough, because we reinvented a dying auto industry that’s back on the top of the world.(Applause.)I’ve worked with business leaders who are bringing jobs back to America--not because our workers make less pay, but because we make better products.Because we work harder and smarter than anyone else.(Applause.)I’ve signed trade agreements that are helping our companies sell more goods to millions of new customers--goods that are stamped with three proud words: Made in America.(Applause.)AUDIENCE: U.S.A!U.S.A.!U.S.A.!THE PRESIDENT: And after a decade of decline, this country created over half a million manufacturing jobs in the last two and a half years.And now you have a choice: We can give more tax breaks to corporations that ship jobs overseas, or we can start rewarding companies that open new plants and train new workers and create new jobs here, in the United States of America.(Applause.)We can help big factories and small businesses double their exports, and if we choose this path, we can create a million new manufacturing jobs in the next four years.You can make that happen.You can choose that future.You can choose the path where we control more of our own energy.After 30 years of inaction, we raised fuel standards so that by the middle of the next decade, cars and trucks will go twice as far on a gallon of gas.(Applause.)We have doubled our use of renewable energy, and thousands of Americans have jobs today building wind turbines and long-lasting batteries.In the last year alone, we cut oil imports by 1 million barrels a day--more than any administration in recent history.And today, the United States of America is less dependent on foreign oil than at any time in the last two decades.(Applause.)So now you have a choice--between a strategy that reverses this progress, or one that builds on it.We’ve opened millions of new acres for oil and gas exploration in the last three years, and we’ll open more.But unlike my opponent, I will not let oil companies write this country’s energy plan, or endanger our coastlines, or collect another $4 billion in corporate welfare from our taxpayers.We’re offering a better path.(Applause.)We’re offering a better path, where we--a future where we keep investing in wind and solar and clean coal;where farmers and scientists harness new biofuels to power our cars and trucks;where construction workers build homes and factories that waste less energy;where we develop a hundred-year supply of natural gas that’s right beneath our feet.If you choose this path, we can cut our oil imports in half by 2020 and support more than 600,000 new jobs in natural gas alone.(Applause.)And, yes, my plan will continue to reduce the carbon pollution that is heating our planet--because climate change is not a hoax.More droughts and floods and wildfires are not a joke.They are a threat to our children’s future.And in this election, you can do something about it.(Applause.)You can choose a future where more Americans have the chance to gain the skills they need to compete, no matter how old they are or how much money they have.Education was the gateway to opportunity for me.It was the gateway for Michelle.It was the gateway for most of you.And now more than ever, it is the gateway to a middle-class life.For the first time in a generation, nearly every state has answered our call to raise their standards for teaching and learning.Some of the worst schools in the country have made real gains in math and reading.Millions of students are paying less for college today because we finally took on a system that wasted billions of taxpayer dollars on banks and lenders.(Applause.)And now you have a choice--we can gut education, or we can decide that in the United States of America, no child should have her dreams deferred because of a crowded classroom or a crumbling school.(Applause.)No family should have to set aside a college acceptance letter because they don’t have the money.No company should have to look for workers overseas because they couldn’t find any with the right skills here at home.That’s not our future.That is not our future.(Applause.)And government has a role in this.But teachers must inspire;principals must lead;parents must instill a thirst for learning.And, students, you’ve got to do the work.(Applause.)And together, I promise you, we can out-educate and out-compete any nation on Earth.(Applause.)So help me.Help me recruit 100,000 math and science teachers within 10 years and improve early-childhood education.Help give 2 million workers the chance to learn skills at their community college that will lead directly to a job.(Applause.)Help us work with colleges and universities to cut in half the growth of tuition costs over the next 10 years.We can meet that goal together.You can choose that future for America.(Applause.)That’s our future.In a world of new threats and new challenges, you can choose leadership that has been tested and proven.Four years ago, I promised to end the war in Iraq.We did.(Applause.)I promised to refocus on the terrorists who actually attacked us on 9/11.And we have.(Applause.)We’ve blunted the Taliban’s momentum in Afghanistan, and in 2014, our longest war will be over.(Applause.)A new tower rises above the New York skyline;al Qaeda is on the path to defeat;and Osama bin Laden is dead.(Applause.)AUDIENCE: U.S.A.!U.S.A.!U.S.A.!THE PRESIDENT: Tonight, we pay tribute to the Americans who still serve in harm’s way.We are forever in debt to a generation whose sacrifice has made this country safer and more respected.We will never forget you.And so long as I’m Commander-in-Chief, we will sustain the strongest military the world has ever known.(Applause.)When you take off the uniform, we will serve you as well as you’ve served us--because no one who fights for this country should have to fight for a job, or a roof over their heads, or the care that they need when they come home.(Applause.)Around the world, we’ve strengthened old alliances and forged new coalitions to stop the spread of nuclear weapons.We’ve reasserted our power across the Pacific and stood up to China on behalf of our workers.From Burma to Libya to South Sudan, we have advanced the rights and dignity of all human beings--men and women;Christians and Muslims and Jews.(Applause.)But for all the progress that we’ve made, challenges remain.Terrorist plots must be disrupted.Europe’s crisis must be contained.Our commitment to Israel’s security must not waver, and neither must our pursuit of peace.(Applause.)The Iranian government must face a world that stays united against its nuclear ambitions.The historic change sweeping across the Arab world must be defined not by the iron fist of a dictator or the hate of extremists, but by the hopes and aspirations of ordinary people who are reaching for the same rights that we celebrate here today.(Applause.)So now we have a choice.My opponent and his running mate are new to foreign policy--(laughter and applause)--but from all that we’ve seen and heard, they want to take us back to an era of blustering and blundering that cost America so dearly.After all, you don’t call Russia our number-one enemy--not al Qaeda--Russia--unless you’re still stuck in a Cold War mind warp.(Applause.)You might not be ready for diplomacy with Beijing if you can’t visit the Olympics without insulting our closest ally.(Applause.)My opponent said that it was “tragic” to end the war in Iraq.And he won’t tell us how he’ll end the war in Afghanistan.Well, I have--and I will.(Applause.)And while my opponent would spend more money on military hardware that our Joint Chiefs don’t even want, I will use the money we’re no longer spending on war to pay down our debt and put more people back to work rebuilding roads and bridges and schools and runways.Because after two wars that have cost us thousands of live and over a trillion dollars, it’s time to do some nation-building right here at home.(Applause.)You can choose a future where we reduce our deficit without sticking it to the middle class.Independent experts say that my plan would cut our deficit by $4 trillion.And last summer I worked with Republicans in Congress to cut a billion [trillion] dollars in spending--because those of us who believe government can be a force for good should work harder than anyone to reform it so that it’s leaner and more efficient and more responsive to the American people.(Applause.)I want to reform the tax code so that it’s simple, fair, and asks the wealthiest households to pay higher taxes on incomes over $250,000--the same rate we had when Bill Clinton was President;the same rate when our economy created nearly 23 million new jobs, the biggest surplus in history and a whole lot of millionaires to boot.(Applause.)Now, I’m still eager to reach an agreement based on the principles of my bipartisan debt commission.No party has a monopoly on wisdom.No democracy works without compromise.I want to get this done, and we can get it done.But when Governor Romney and his friends in Congress tell us we can somehow lower our deficits by spending trillions more on new tax breaks for the wealthy, well, what did Bill Clinton call it--you do the arithmetic.(Applause.)You do the math.(Applause.)I refuse to go along with that and as long as I’m President, I never will.(Applause.)I refuse to ask middle-class families to give up their deductions for owning a home or raising their kids just to pay for another millionaire’s tax cut.(Applause.)I refuse to ask students to pay more for college, or kick children out of Head Start programs, or eliminate health insurance for millions of Americans who are poor and elderly or disabled--all so those with the most can pay less.I’m not going along with that.(Applause.)And I will never--I will never--turn Medicare into a voucher.(Applause.)No American should ever have to spend their golden years at the mercy of insurance companies.They should retire with the care and the dignity that they have earned.Yes, we will reform and strengthen Medicare for the long haul, but we’ll do it by reducing the cost of health care--not by asking seniors to pay thousands of dollars more.(Applause.)And we will keep the promise of Social Security by taking the responsible steps to strengthen it, not by turning it over to Wall Street.(Applause.)This is the choice we now face.This is what the election comes down to.Over and over, we’ve been told by our opponents that bigger tax cuts and fewer regulations are the only way--that since government can’t do everything, it should do almost nothing.If you can’t afford health insurance, hope that you don’t get sick.If a company releases toxic pollution into the air your children breathe, well, that’s the price of progress.If you can’t afford to start a business or go to college, take my opponent’s advice and borrow money from your parents.(Laughter and applause.)You know what, that’s not who we are.That’s not what this country’s about.As Americans, we believe we are endowed by our Creator with certain, inalienable rights--rights that no man or government can take away.We insist on personal responsibility and we celebrate individual initiative.We’re not entitled to success--we have to earn it.We honor the strivers, the dreamers, the risk-takers, the entrepreneurs who have always been the driving force behind our free enterprise system, the greatest engine of growth and prosperity that the world’s ever known.But we also believe in something called citizenship.(Applause.)Citizenship: a word at the very heart of our founding;a word at the very essence of our democracy;the idea that this country only works when we accept certain obligations to one another and to future generations.We believe that when a CEO pays his autoworkers enough to buy the cars that they build, the whole company does better.(Applause.)We believe that when a family can no longer be tricked into signing a mortgage they can’t afford, that family is protected, but so is the value of other people’s homes and so is the entire economy.(Applause.)We believe the little girl who’s offered an escape from poverty by a great teacher or a grant for college could become the next Steve Jobs or the scientist who cures cancer or the President of the United States, and it is in our power to give her that chance.(Applause.)We know that churches and charities can often make more of a difference than a poverty program alone.We don’t want handouts for people who refuse to help themselves and we certainly don’t want bailouts for banks that break the rules.(Applause.)We don’t think that government can solve all of our problems, but we don’t think that government is the source of all of our problems--any more than are welfare recipients, or corporations, or unions, or immigrants, or gays, or any other group we’re told to blame for our troubles.(Applause.)Because, America, we understand that this democracy is ours.We, the people, recognize that we have responsibilities as well as rights;that our destinies are bound together;that a freedom which asks only “what’s in it for me,” a freedom without commitment to others, a freedom without love or charity or duty or patriotism is unworthy of our founding ideals and those who died in their defense.(Applause.)As citizens, we understand that America is not about what can be done for us;it’s about what can be done by us, together, through the hard and frustrating, but necessary work of self-government.That’s what we believe.(Applause.)So, you see, the election four years ago wasn’t about me.It was about you.(Applause.)My fellow citizens, you were the change.(Applause.)You’re the reason there’s a little girl with a heart disorder in Phoenix who will get the surgery she needs because an insurance company can’t limit her coverage.You did that.(Applause.)You’re the reason a young man in Colorado who never thought he’d be able to afford his dream of earning a medical degree is about to get that chance.You made that possible.(Applause.)You’re the reason a young immigrant who grew up here and went to school here and pledged allegiance to our flag will no longer be deported from the only country she’s ever called home

--(applause)--why selfless soldiers won’t be kicked out of the military because of who they are or who they love;why thousands of families have finally been able to say to the loved ones who served us so bravely: “Welcome home.“ ”Welcome home.” You did that.You did that.You did that.(Applause.)If you turn away now--if you buy into the cynicism that the change we fought for isn’t possible, well, change will not happen.If you give up on the idea that your voice can make a difference, then other voices will fill the void--the lobbyists and special interests;the people with the $10 million checks who are trying to buy this election and those who are making it harder for you to vote;Washington politicians who want to decide who you can marry, or control health care choices that women should be making for themselves.(Applause.)Only you can make sure that doesn’t happen.Only you have the power to move us forward.(Applause.)I recognize that times have changed since I first spoke to this convention.The times have changed, and so have I.I’m no longer just a candidate.I’m the President.(Applause.)And that means I know what it means to send young Americans into battle, for I have held in my arms the mothers and fathers of those who didn’t return.I’ve shared the pain of families who’ve lost their homes, and the frustration of workers who’ve lost their jobs.If the critics are right that I’ve made all my decisions based on polls, then I must not be very good at reading them.(Laughter.)And while I’m very proud of what we’ve achieved together, I’m far more mindful of my own failings, knowing exactly what Lincoln meant when he said, “I have been driven to my knees many times by the overwhelming conviction that I had no place else to go.”(Applause.)But as I stand here tonight, I have never been more hopeful about America.Not because I think I have all the answers.Not because I’m na?ve about the magnitude of our challenges.I’m hopeful because of you.The young woman I met at a science fair who won national recognition for her biology research while living with her family at a homeless shelter--she gives me hope.(Applause.)The autoworker who won the lottery after his plant almost closed, but kept coming to work every day, and bought flags for his whole town, and one of the cars that he built to surprise his wife--he gives me hope.(Applause.)The family business in Warroad, Minnesota, that didn’t lay off a single one of their 4,000 employees when the recession hit, even when their competitors shut down dozens of plants, even when it meant the owner gave up some perks and some pay because they understood that their biggest asset was the community and the workers who had helped build that business--they give me hope.(Applause.)I think about the young sailor I met at Walter Reed hospital, still recovering from a grenade attack that would cause him to have his leg amputated above the knee.Six months ago, we would watch him walk into a White House dinner honoring those who served in Iraq, tall and 20 pounds heavier, dashing in his uniform, with a big grin on his face, sturdy on his new leg.And I remember how a few months after that I would watch him on a bicycle, racing with his fellow wounded warriors on a sparkling spring day, inspiring other heroes who had just begun the hard path he had traveled--he gives me hope.He gives me hope.(Applause.)I don’t know what party these men and women belong to.I don’t know if they’ll vote for me.But I know that their spirit defines us.They remind me, in the words of Scripture, that ours is a “future filled with hope.” And if you share that faith with me--if you share that hope with me--I ask you tonight for your vote.(Applause.)If you reject the notion that this nation’s promise is reserved for the few, your voice must be heard in this election.If you reject the notion that our government is forever beholden to the highest bidder, you need to stand up in this election.(Applause.)If you believe that new plants and factories can dot our landscape, that new energy can power our future, that new schools can provide ladders of opportunity to this nation of dreamers;if you believe in a country where everyone gets a fair shot, and everyone does their fair share, and everyone plays by the same rules--then I need you to vote this November.(Applause.)America, I never said this journey would be easy, and I won’t promise that now.Yes, our path is harder, but it leads to a better place.Yes, our road is longer, but we travel it together.We don’t turn back.We leave no one behind.We pull each other up.We draw strength from our victories, and we learn from our mistakes, but we keep our eyes fixed on that distant horizon, knowing that Providence is with us, and that we are surely blessed to be citizens of the greatest nation on Earth.Thank you.God bless you.(Applause.)And God bless these United States.(Applause.)

第五篇：巴馬贏得美國大選的秘笈：品牌年輕化

奧巴馬贏得美國大選的秘笈：品牌年輕化

2008年美國總統(tǒng)大選，奧巴馬以絕對領先的優(yōu)勢勝出，成為美國歷史上第一位黑人總統(tǒng)。他的橫空出世成為美國品牌年輕化的象征。美國之所以成為美國，就是因為他有超強的糾錯能力，美國這個品牌在不斷的年輕化。

在美國格蘭特公園，奧巴馬支持者舉手歡呼

競選總部芝加哥，奧巴馬的支持者相擁而泣，激動不已

品牌需要年輕化 當麥凱恩緊緊咬住奧巴馬在政治上“缺乏經(jīng)驗”這一事實，進行猛烈攻擊時，他正在犯下一個巨大的錯誤：面對奧巴馬這個明顯的“缺點”，競爭者不假思索地攻訐，卻在不經(jīng)意間將自己貼上了品牌老化的標簽。這將意味著他們將逐漸遠離最有影響的社會群體。黯然退場的希拉里就是最好的證明。

互聯(lián)網(wǎng)的崛起讓年輕一代擺脫了“經(jīng)驗論”的束縛，越來越多地參與到政治、經(jīng)濟、文化中來，日益成為家庭和社會的重心，這使得品牌年輕化成為一個不可逆轉的趨勢。在年輕人對社會影響力日益增大的背景下，只有努力推進品牌的年輕化，實現(xiàn)與年輕一代的情感共鳴，才能為之招攬到最廣泛的支持。

2000年，剛剛上任不久的原俄羅斯總統(tǒng)普京，身著牛仔褲，在酒吧里會見英國首相布萊爾，年輕活力的形象頗得國人好感，民眾支持率由當選時的53%一路飆升，到他卸任時這個數(shù)據(jù)已達到84.7％。百事可樂也正是靠著品牌年輕化的戰(zhàn)略指導，定位在“新一代的選擇”，才實現(xiàn)了對可口可樂的絕地反擊，而聰明的可口可樂也終于向“年輕人”低頭，開始促進品牌年輕化，全新推出“要爽由自己”的廣告口號。

奧巴馬的棋高一招也恰恰在于他品牌年輕化的戰(zhàn)略定位。面對麥凱恩的攻訐，奧巴馬巧妙地借力打力，將“年輕” 視為自己的優(yōu)勢，正如李光耀說：“在信息時代，年輕和一個靈光的腦子是巨大的優(yōu)勢……尊重老人在信息時代似乎管不了什么用。父親未必知識最多，孫子也許懂得更多。”處在信息時代的2008年，奧巴馬年輕靈、光的頭腦顯然比麥凱恩的所謂經(jīng)驗更具價值。

在年輕化定位的指導下，奧巴馬充分利用同樣年輕、強勢的網(wǎng)絡媒體不斷拉近與年輕人的距離，用以迎合美國新生代選民政治熱情高漲的趨勢：

通過網(wǎng)絡宣布參加總統(tǒng)競選，通過網(wǎng)絡建立于選民的零距離溝通，通過網(wǎng)絡募集到讓競爭對手難望項背的資金，通過網(wǎng)絡公布自己副總統(tǒng)搭檔……網(wǎng)絡媒體成為奧巴馬最核心的大本營。

10月14日，在離大選不到一個月的時候，這位頭腦靈光的候選人利用網(wǎng)站再出驚人之舉。他將總統(tǒng)競選廣告投放在微軟公司Xbox在線服務的18款視頻游戲之中，鼓勵網(wǎng)上選民登記注冊并早早投票。這一廣告招數(shù)在美國總統(tǒng)競選史上可謂史無前例。市場研究機構Gartner大贊這一創(chuàng)舉：“18-34歲的男性是購買視頻游戲的中堅力量。因為他們不怎麼看電視，也不喜歡閱讀，所以傳統(tǒng)的廣告很難影響到他們。所以針對這部分人而言，視頻游戲是廣告投放的絕佳場所?！?/p>

相對于奧巴馬，麥凱恩前景不妙。不僅是因為佩琳拖了他的后腿，而且因為麥凱恩太老了，最重要的是，麥凱恩連電腦都不會用，很難想像21世紀選出的美國總統(tǒng)連網(wǎng)上新聞都不瀏覽，更不用說收發(fā)電子郵件了。

政治家需要魅力

選民往往是善變的，一點點的變化都有可能使他們改變主意。今年1月在新罕布什爾州黨內(nèi)初選時，所有主流媒體都斷定奧巴馬穩(wěn)操勝券，結果卻是奧巴馬輸給了希拉里。這讓臨大選還有19天的奧巴馬仍然心有余悸，告誡支持者不要松懈或過于在意民調(diào)的結果。但這同時也讓奧巴馬愈加重視品牌的忠誠度的建立。

營銷就是和消費者談戀愛，品牌就是讓消費者愛上你，只有強大的自身魅力才能牢牢吸引受眾，才能最終獲得擁躉的品牌粉絲，對其不離不棄。

敖巴馬是趕超林肯、肯尼迪的演講高手，這為他的個人魅力添足了分。他激情四射、活力無限又言簡意賅、針砭時弊。這種集傳道士和推銷員于一身的演講技巧，將他年輕英俊的外表、果敢決絕的氣質(zhì)、智慧幽默的內(nèi)涵完美地呈現(xiàn)在選民面前，產(chǎn)生明星式的轟動效應。

而在奧巴馬天才的演講能力之外。他還邀請好萊塢男星喬治·克魯尼擔任他的形象指導，以便在身體語言及公開演說技巧上更符合選民認可的領導者形象。

相對于麥凱恩保守的肢體語言，奧巴馬凌厲的招牌動作更符合求新求變的美國選民心中的領導人標準。

10月21日，在時尚網(wǎng)站AskMen.com的在線調(diào)查中，當男性被問及誰最大程度影響了自己的行為、購物及思考方式時，民主黨總統(tǒng)候選人奧巴馬超過蘋果公司總裁喬布斯和奧運游泳冠軍菲爾普斯，位列第一。在行為、購物及思考方式上擁有如此強大的影響力，奧巴馬開了政界的又一個先河。而在同一份名單中，共和黨總統(tǒng)候選人麥凱恩僅名列第十。

她時代的營銷 誰贏得了女選民的心，誰就贏得了美國總統(tǒng)大選。

女人天生是感情動物，極易沖動和被感動，表現(xiàn)出極高的忠誠度與推薦度。所以猶太人把“只做和女人有關的生意”作為經(jīng)商的格言。在大選至關重要的兩大搖擺陣營中，女性選民也是歷年競選者爭相拉攏的群體?！缎侣勚芸吩赋?，自1980年后，女選民投票熱情日益強烈，女性社會地位和影響力逐年提高，較積極于小區(qū)、教會活動，使她們關注政治，更傾向投票。

回顧在布什參加大選，進入沖刺階段的時候，布什利用反恐話題讓越來越多的婦女相信安全問題應被放到更優(yōu)先的位置，使他在婦女中的支持率穩(wěn)步上升，才獲得了最終勝出。無獨有偶，克林頓在他的競選沖刺階段，演繹了一出與妻子生死與共的“吊燈大戲”，偉岸的男人形象瞬間賺得無數(shù)女性感動的眼淚，選票自此一路飆升。以致于有媒體稱“誰贏得了女選民誰就贏得了大選”。

為爭取女性選民，奧巴馬聘入多位女性顧問，加強女性化形象。并且聘請資深電視女記者道格拉斯，出任高級顧問和發(fā)言人，陪同他出訪和上電視拉票。隨后，奧巴馬聘用“性感明星”喬治克魯尼做形象顧問更是反映出他拉攏女性選民的良苦用心。當然，他成功了。年輕性感、不失幽默的形象深得女選民的追捧。一份專對美國女性選民的調(diào)查顯示，比起麥凱恩，女同胞們更愿意與奧巴馬一起駕車兜風或度假。下面這張照片，就是美國MM把奧巴馬穿在身上，竟然如此性感。

與普通的女性選民一樣，奧巴馬也成為了女明星追捧的偶像。剛剛離婚的歌壇天后麥當娜在她的波士頓演唱會上絲毫不提離婚的事情，一個勁地為奧巴馬拉票。電影《迷失東京》的青春女星斯嘉麗-約翰遜高調(diào)宣布會利用自己的名氣，做各種幫得上忙的事，為奧巴馬助選。

斯嘉麗-約翰遜為奧巴馬拉票 麥當娜把奧巴馬穿在身上

再看共和黨的麥凱恩，只能遺憾地說，他實在不懂女人。麥凱恩千挑萬選，最終選擇了一個強烈反對墮胎權的個性女州長佩林，幻想能拉攏中立的女選民。但在女性獨立思想牢牢站穩(wěn)腳跟的美國，佩林的反墮胎立場必將使她們遠離。

結語

對目標消費群體心理的精準把握，和個人品牌形象的成功塑造，“奧巴馬”這個名字，已成為美國首屈一指的政治品牌。他用年輕性感的品牌形象俘獲了最有影響力的兩個群體：年輕人和女人。用強大的個人魅力提升品牌忠誠度，把品牌影響力擴大化，深入化。瞬間形成了從民眾瘋狂追捧，到影星凱文·貝肯、奧斯卡獲獎導演羅恩·霍華德鼎力支持，再到前國務卿、共和黨人鮑威爾倒戈相助的奧巴馬現(xiàn)象，而這就是成功品牌的力量。