第一篇：舞臺(tái)英文術(shù)語

Personnel 員工

Production Team 制作隊(duì)

executive producer 執(zhí)行制作人 director 導(dǎo)演

musical director 音樂總監(jiān) choreographer 編舞者

technical director 技術(shù)總監(jiān) stage designer 舞臺(tái)設(shè)計(jì)師

production property master 道具負(fù)責(zé)人 sound designer 音響設(shè)計(jì)師 costume designer 服裝設(shè)計(jì)師 lighting designer 燈光設(shè)計(jì)師 scenic designer 布景設(shè)計(jì)師 scripter writer 編劇作家 composer 作曲家

production carpenter 制作木工 production electrician 制作電工 production supervisor 制作監(jiān)督員 publicist 公關(guān)

Administrative Team 行政隊(duì)

company representative 公司代表 Company manager 公司經(jīng)理

union representative 工會(huì)代表 production manager 制作經(jīng)理 business manager 業(yè)務(wù)經(jīng)理 publicist 宣傳人員 legal counsel 法律顧問

Running Crew stage hand 舞臺(tái)工作人員 stage crew 舞臺(tái)工作人員

light board operator 燈光控制盤操作者 head electrician 電工領(lǐng)隊(duì) head fly man 吊桿操作領(lǐng)隊(duì) riggers 吊桿操作者 fly man 吊桿操作者 projectionist 放映人員 flyboy 吊桿操作者 gofer 雜事的職員 prompter 提詞人

scene shift 搬移道具人員

Performers negative character chorus 合唱曲組員 artist 藝人 understudy 替角

antagonist 主要演員

protagonist 第二主要演員 principal 主要演員 supernumerary 編外演員 joker 丑角 orchestra 樂團(tuán)

music conductor 音樂指揮 master of ceremony 司儀 double cast 雙復(fù)演員

Backstage Crew 后臺(tái)人員 property crew 道具人員 makeup artist 化妝師 gopher 跑腿

wardrobe manager 衣箱經(jīng)理 Hair(Person)頭發(fā)師

Lobby Crew 前臺(tái)工作人員 House manager 前臺(tái)負(fù)責(zé)人 usher 劇場(chǎng)引座員

house crew 劇場(chǎng)工作人員 ticket collector 收票員 patron 贊助者

Lighting 燈光

Production Team 燈光制作隊(duì) Lighting Designer 燈光設(shè)計(jì)師

Assistant Designer 助理燈光設(shè)計(jì)師

Lighting Board Programmer/Operator 燈光控制盤操作者 Master Electrician 電工負(fù)責(zé)人 Electric crew 電工

Electric 電

Electric Current/circuitry 電流/電路 open circuit 開路 panic switch 恐慌開關(guān)

alternating current(~)(AC)交流電 3-phrase current 三箱 Amp/Ampere 安培

circuit(elec.)電路 circuit breaker 斷路器

company switch, auxiliary power source 輔助電源 connect(to)(with, up)連接 connected in parallel 并聯(lián) connected in series 并聯(lián) current(el)(A)電流

direct current(DC, =)直流電 disconnect 切斷

electronic control 電子控制 fuse 保險(xiǎn)絲

fuse box 保險(xiǎn)絲箱

distribution panel “distro” 配電箱 ground(US)/earth(UK)接地;地線 grounded(elec.)已接地線 impedance 扼流線圈（阻抗）increase(to)增大;增加 input voltage 輸入電壓 lead(UK)/cable/leg 電纜 load(elec.)負(fù)擔(dān) main circuit 主電路

neutral(elec.)不帶電的 ohm 歐姆(電阻單位 outlet(elec.)插座 output voltage 輸出電壓

overload(elec.)“pop the breaker” 超載 phase(elec.)階段 power(elec.)(W)電力 primary current 主要電流

AC to DC adapter(rectifier)整流器

reduce(to)“breakdown to” or “kill”(off)減少 kill(off)關(guān)閉

secondary current 次電流

short circuit/shorted out/burned up 短路 strap 束住

turn off(to)/kill 關(guān)掉/切

turn on(to)/bring dim to 使硅箱數(shù)字到 Dip in intensity 亮度暗下 voltage 伏特?cái)?shù) tie line 綁住繩 wattage 功率

cables 電纜

Twofers(pigtail)二合一電纜

Threefers(Martingale)三合一電纜 Wire Gauge 線材號(hào)數(shù)

Adapter(Cable)適配器(電纜)Cable 電纜

Connect(To)連接（向）Control Cable 控制電纜

Extension Cable/Cord 延長(zhǎng)線

Feeder Cable feeder,ought(4-0)cable,(3-0)cable Optical fibers 光學(xué)纖維

cable loomtheater in the round 環(huán)型劇場(chǎng) amphitheater 半露天劇場(chǎng)

Black box 實(shí)驗(yàn)劇場(chǎng)/黑盒子的舞臺(tái) promenade theater 長(zhǎng)廊劇場(chǎng) pavilion 大帳篷

platform stage 開放式舞臺(tái) coliseum 體育館 hippodrome 賽馬場(chǎng) peep-hole stage

Backstage 后臺(tái)

Dressing Rooms 更衣室 wardrobe rack 衣柜架 dummy 假人模式

wardrobe crate 衣柜箱 Laundry Room 洗衣房 washing machine 洗衣機(jī) drying machine 干衣機(jī) iron 熨斗

ironing table 熨衣板 dry cleaning 干洗 steamer 蒸汽機(jī)

Sewing Room 縫紉室 sewing machine stitching machine

Storage Rooms 儲(chǔ)藏室 scenery 布景 audio 音頻 lights 燈 wardrobe 衣柜

Green Rooms 休息室

Loading Dock 布景裝卸處 property room 道具室

quick change booth 搶裝室

musicians' lounge 音樂家的休息室 rehearsal room “ 排演室” dinning room 餐廳

cafeteria/canteen 餐廳/食堂 crossover 穿場(chǎng)通路

emergency exit 緊急出口 entrance 入口

Onstage Onstage Hardware 舞臺(tái)上鋼軌裝備 lifts-manual/electrical manual lift/cherry picker 手動(dòng)升降機(jī) elevating stage/ 升降舞臺(tái)/ stage lift/genie 舞臺(tái)升降機(jī) elevator 電梯

freight elevator 貨運(yùn)電梯 ladder/ 梯子 fort lift dinosaur 彎曲梯子 scaffolding 鋁框架

type of stage raked stage 傾斜的舞臺(tái) revolving stage 旋轉(zhuǎn)舞臺(tái)

concert shell/acoustic shell 音樂會(huì)殼屏風(fēng)/聲殼屏風(fēng) ramp 坡道

adjustable proscenium 可調(diào)鏡框 jack knife stage riser平臺(tái)

side stage 側(cè)面舞臺(tái) trap room 地下室 turntable 轉(zhuǎn)臺(tái)

lift stage 升降舞臺(tái)

safety gears 安全裝備 smoke detector 煙霧探測(cè)器 dead man switch 安全按鈕 harness 安全甲胄

fir staid box 急救箱 helmet 頭盔

safety amour 安全盔甲

fly facilities 升降設(shè)施 airlift cable 空運(yùn)鐵索 block, pulley 滑輪

spot winch, point hoist 點(diǎn)子絞盤 breast line/brail line Bridle 韁繩

bumper bar 保險(xiǎn)杠柵 cable clamp 電纜夾 chain 鏈 cleat 鏈

compression sleeve 壓縮袖子 counterweight(to)配重 arbor 吊桿配重框架

counterweight cage 配重籠子

counterweighted fly line, line set 配重升降的線路/線條 double purchase 雙繩配重 single purchase 單繩

drift line/hanging cable 漂泊線/垂懸的纜繩 fly line lock 升降繩的鎖

fly tower/fly loft 控制升降的閣樓 fly bar/pipe/batten 升降的桿,柱 hang 吊 handle 把柄 headlock 頭座 hemp rope 麻繩 hoist 卷?yè)P(yáng)機(jī) hook 鉤子 lever 杠桿

dynamic load 動(dòng)變載荷 static load 不變載荷 rated load 額定負(fù)荷

load(weight)裝載(負(fù)荷重量)vent 發(fā)氣孔 lock rail 手鎖軌 motor 馬達(dá)

breast line/brail line 抄網(wǎng)線 overload(US)(weight)超載 pipe clamp 管鉗 pipe pocket 管袋

point hoist 點(diǎn)卷?yè)P(yáng)機(jī) pulley, 滑輪

operating line 操作串繩

release mechanism 放松放機(jī)制 roller 輥 rope 繩

rope lock 繩鎖

safe working load 安全操作負(fù)荷 sandbag 沙袋 sash cord 升降繩 shackle 桎梏 snap hook 單元鉤 spot line 點(diǎn)線

turn buckle(US)/strainer/bottle screw(UK)winch 絞車

winch brake 絞車制動(dòng)器

above the stage/ attic dead hung/spotted(UK)固定式桿,柱 bar/pipe 桿,吊桿

operating gallery 操作長(zhǎng)廊 gallery(technical)長(zhǎng)廊

grid(gridiron)網(wǎng)格（橄欖球）bridge 橋

loading platform, gallery 裝載平臺(tái),長(zhǎng)廊 fly gallery 控制升降的長(zhǎng)廊 cyclorama track 天幕軌道

Catwalk 舞臺(tái)/觀眾席上面的長(zhǎng)廊

Onstage Electrical 舞臺(tái)上電氣

lighting bar, batten, pipe 燈光桿,柱 lighting bridge 燈光橋 Onstage Electrical 一頂排

electric(bar or pipe)照明橋（舞臺(tái)）

electric, first(US)/number one spot bar 電氣 wall box/pocket 墻框 floor pocket 地面框 ladder/ 吊籠

additional electricity/Company Switch 額外的電力 tormentor work light 工作燈

Onstage Floor 舞臺(tái)上地板 ball room floor 舞池地板

dance floor/Marley floor 舞蹈地板 sprung floor 彈性地板 ground cloth 地布

carpet 地毯

Onstage Furniture 舞臺(tái)俱備

tech table 戲院彩排時(shí)設(shè)計(jì)師的桌子 dolly 推輪

platform/riser平臺(tái) Property Table 道具桌子

Stage manager's table 舞臺(tái)管理桌子 podium 指揮臺(tái)

TV monitors 電視監(jiān)聽器 Intercom 對(duì)講機(jī)

projection screen 投影屏幕 orchestra shell 樂團(tuán)殼

Onstage Drapery 舞臺(tái)上帳幔

Asbestos Curtain 石棉帷幕/防火幕 safety curtain 防火幕 fire retardant 阻燃

fire proof/flame proof 防火 fire hydrant 消防栓 black curtain 黑幕 backdrop 背景幕 border 邊幕 cyclorama 天幕 dome 圓拱頂

high trim 幕(高時(shí))高度 low trim 幕(低時(shí))高度 painted drop 圖畫幕

grand drape/grand curtain/main drape 大幕 grand valence 大幕的橫幕/檐幕 masking 掩蔽 Olio Curtain Show Curtain 表演的幕 teaser 橫側(cè)幕/橫豎條 screen 屏風(fēng)布幕

fullness 幕布折疊倍 valence 花邊橫幕

method of opening 開幕方法 roll drop 卷滾

traveler curtain 啟閉式/對(duì)開式 guillotine/fly 升降式/提升式 French/butterfly 蝴蝶式 tableau curtain 串簾式

Control Booths 控制室

light control booth 燈光控制臺(tái) sound control booth 音調(diào)控制臺(tái) follow spot booth 追光控制臺(tái) Stage Manager's booth 舞臺(tái)管理處

Auditorium 觀眾席 house light 觀眾席燈

balcony(US)/circle(UK)樓座 aisle 座席間的通道 private box 私人包廂 mezzanine 閣樓 Stall 正廳後 pavilion 籠罩 box 包廂

upper circle 樓廳（二樓）后座 dress circle 樓廳二樓前座 legroom 腿部空間

row(of seats)行（座位）seating capacity 座位容量 seating plan 座位表 standing room 正廳立座 audience 觀眾 parterre 換衣室 gallery 頂層樓座

orchestra circle 樓下座位,正廳 Foyer/Lobby 禮堂 cloak room 衣帽間

musicians' lounge 音樂家休息室 office 辦公室

box office 售票處 will call 等待 提取 concession 小賣處

equipment/courtesy 設(shè)備/習(xí)慣 air condition 空調(diào)

warning bell 提示鐘（觀眾）

Stage Direction 舞臺(tái)方向

prompt side(Stage Right)提示側(cè)（舞臺(tái)左）opposite prompt side 非提示側(cè)（舞臺(tái)右）sight line bleed)視線(穿幫)Stage Right 上場(chǎng)門 Stage Left 下場(chǎng)門 off stage 舞臺(tái)外面 Onstage 在舞臺(tái)上

Type of Theater Type of Organization Commercial Companies 商業(yè)劇團(tuán) College Companies 學(xué)院劇團(tuán)

Community Companies(Non-Profit)社區(qū)公司（非營(yíng)利）Professional Companies 專業(yè)劇團(tuán) Touring Companies 旅游劇團(tuán) stock company 在庫(kù)劇院

underground theater 地下劇院

Types of Venue Commercial Theater 商業(yè)劇場(chǎng) Non-profit Theater 非營(yíng)利劇團(tuán) College Theater 學(xué)院劇場(chǎng) Dinner Theatre 晚餐劇場(chǎng) municipal theater 市政劇院 Regional Theatre 地方劇院 Road Houses 巡回演出的劇場(chǎng)

reperatory theater 輪換劇目劇院

Types of Performances ballet(Dance)芭蕾舞 Broadway 百老匯

cabaret 有歌舞的夜總會(huì)表演

circus((Animals, Clowns, and Trapeze)馬戲表演 club 俱樂部表演 concert 音樂會(huì) dance 舞蹈 Drama 戲劇

jazz(Music)宴會(huì)的喧鬧娛樂 Kabuki(Japanese)爵士樂(舞)kunqu(Chinese Opera)(日本)歌舞伎 legitimate theater 昆曲 literacy montage 識(shí)字蒙太奇 literacy theater 文化劇 madrigal(Music)marionette(Puppet Theater)馬德里加爾情歌 Musical Theatre 牽線木偶 Opera 歌劇

puppet show 木偶劇 radical theater 激進(jìn)劇 toy theater 玩具劇 moral Theater 道德 musical 音樂劇 Puppet 木偶

trade show 貿(mào)易展 operetta 小歌劇

Type of Drama monodrama 獨(dú)腳戲 tragedy 悲劇

native drama(play)本土戲劇 hybrid stage theater 混合戲劇 farce 鬧劇

masked comedy(Commedia Del Arte)蒙面搞笑 mediated tragedy 介導(dǎo)的悲劇 melodrama 情景劇 mime 啞劇

literacy drama 學(xué)術(shù)性劇 mystery play 神秘的戲劇 impersonation 模擬,扮演 improvised play 創(chuàng)作戲劇 pantomime 啞劇

parable play 寓言發(fā)揮 poetic drama 雜劇 portray 刻畫

profane theater secular theater)褻瀆劇院(世俗劇院)single act(One acts)孤幕劇 social drama 社會(huì)劇 ritualistic play 禮儀劇 restoration drama 恢復(fù)戲劇 dance drama 舞劇

Theater Style 劇場(chǎng)風(fēng)格 Absurd Theater 荒謬劇 modernism 現(xiàn)代主義 Realism 現(xiàn)實(shí)主義 naturalism 自然主義 neo-realism 新現(xiàn)實(shí)主義 romanticism 浪漫主義 sentimentalism 感情 impressionism 印象派 surrealism 超現(xiàn)實(shí)主義 expressionism 表現(xiàn)

Classical Theater 經(jīng)典劇場(chǎng)

Renaissance Theater 文藝復(fù)興劇院 Modern Theater 現(xiàn)代劇場(chǎng) avant garde 先驅(qū)

Wardrobe 衣箱 Costume 服裝

Costume Team 服裝隊(duì) draper 布料商 cutter 切削刀 seamstress 裁縫

costume crew 服裝員組 costume director 服裝主任 costume designer 服裝設(shè)計(jì)師 costume sketch 服裝素描 launderer 洗衣服者

Dressing Making Equipment 縫衣服工具 Sewing Machine 縫紉機(jī) Work Tables 工作桌

Measuring Tools 測(cè)量的工具 Measuring Tapes 測(cè)量的磁帶 Yardstick 碼尺度 Ruler 直尺

Skirt Marker 裙標(biāo)記

Sewing Gauge 縫合的測(cè)量?jī)x

T-Square And Right Angles 方形和直角

Marking Tools 標(biāo)記工具 Chalk 粉筆 Wheels 輪 Marking Pan 標(biāo)號(hào)筆 Tracing Paper 描圖紙

Cutting Tools 切割工具 Dressmaker Shears 裁縫剪 Sewing Scissors 縫紉剪刀 Embroidery Scissors 繡花剪 Paper Scissors 紙剪刀 Craft Scissors 工藝剪刀

Pressing Tools 熨工具 Irons 熨熨

Ironing Board(Tables)板

Tailor's Hemming Board 吊邊板 Seam Roll 縫卷

Sleeve Board 袖子板 Needle Board 針板

Sewing Supplies 縫紉用品 Dress Form/Dummy 假人模式 Thread 線 Pins 針

Safety Pin 安全別針 Hand Needle 手針 Thimble 頂針

Pin Cushions 針墊

Fasteners And Closures 扣上和合龍 Zippers 拉鏈 Velcro Velcro Buttons 按鈕 Snaps 紐扣

Hook And Eyes 鉤和孔

Grommets And Eyelets 繩圈和孔

Elastic And Tapes 松緊帶和帶子 Seam Binding 縫捆綁 Twill Tape 斜紋布膠帶 Grosgrain Ribbon 羅緞絲帶 Cotton Cord 棉花繩子 Belting Tapes 圍繞的膠帶 Fusible Tapes 溶性的膠帶

Working Area 工作區(qū) Dressing Room 更衣室 Dye Room 染料室 Sewing Room 縫紉室 Fitting Room 試裝間

Laundry 洗衣房 Washing 沖洗

Washing Machine 洗衣機(jī)

spray with febrile 噴霧與febrile do not wash 沖

cleaning stains 清潔污漬 cold water wash 冷水洗滌 warm water wash 溫水清洗 wash separately 分開洗滌 hand washing 手洗

cold water wash 冷水洗 warm water wash 溫水清洗 wash separately 分開洗滌

Drying 干燥 Steamers 烘干 Dryer 烘干機(jī) Dye Vat 染缸

dry cleaning 干洗 hang to dry 吊干 dry flat 干平

dry low/medium/hot for 10/20/30 minutes 干燥的低/中/熱為10/20/30分鐘

Makeup 化妝 Process 進(jìn)程

Analyzing A Character 分析性格 Breaking Down 打破

Form 模式

Camouflage Makeup 迷彩服化妝 Luminous Makeup 光亮化妝 Corrective Makeup 糾正化妝 Straight Makeup平直化妝

Appliance 家電

Chinese Brushes 中國(guó)刷子 Drawing Mats 繪圖墊 Pencil 鉛筆 Saran Wrap 塑料包裹 Spatula 小鏟

Stipple Sponge 點(diǎn)刻法海綿 Tong 鉗子

Tong Heater 鉗子加熱器

Toning Down A Color 淡化的彩色

Toning Down A Period Look 淡化時(shí)期看 Tooth Enamel 牙齒琺瑯質(zhì) T-Pins T-針

Water Color Brushes 水色刷子 Q Tip 棉條 Kleenex 面巾紙

Methodology 方法論 Blending 混和

Highlighting 突出 Shading 陰影 Tweed 矯飾

Waterproofing Makeup 防水的化妝 Waxing Out 打蠟構(gòu)成

Facial 面部 Acetone 丙酮 Adhesive 膠粘劑

Ageing Stipple 老化點(diǎn)刻法 Alcohol 酒精

Alginate 海藻酸鈉 Aqua color 水顏色 Block 座 Blood 血液

Bread Crumble 面包碎屑 Castor Oil 蓖麻油

Chamois Leather 羚羊皮革 Chinese Eyelashes 中國(guó)睫毛 Cold Cream 冷霜

Compressed Powders 壓縮粉末 Contact Lenses 隱形眼鏡 Continuity 連續(xù)性

Creeps Skin 毛骨悚然皮膚

Duplicating Material 復(fù)制材料 Eye Bag 眼睛袋子

Eyelashes Artificial 人工睫毛 Face Powder 面粉 Mascara 睫毛膏 Flash 閃光

Foam Rubber Sponge 泡沫橡膠海綿 Foundation 粉底 Gelatin 吉利丁 Glycerin 甘油

Facial Hair 面部胡子 Beard 胡子

Beard Block 胡子塊 moustache 髭胡 Stubble 發(fā)茬

Mask 面膜

Rubber, Mask Grease 橡膠，面具油膏 Rubber-Mask Greasepaint 橡膠面具油彩

Special Effects 特殊效果 Acne 粉刺

Black eye 黑眼睛 Broken Nose 斷鼻子 Bruises 瘀傷 Burns 燒傷

Modeling With Putty/Wax 膩?zhàn)?蠟建模 Scars 傷疤 Scratches 劃痕 Stitches 針

Tattoos 紋身花刺

Tooth Black-Out 黑色的牙 Tooth Red-Out 紅色的牙 Wounds 傷口

Modeling Clay 建模粘土

Mortician's Wax Mortician的蠟 Plaster Bandage 膏藥繃帶

Hair 頭發(fā)

Bald Cap 禿頭蓋帽 Curling Iron 燙發(fā)鉗 Double Knotting 雙打結(jié)

Dressing Out A Wig 修整了假發(fā) Hair Dryer 吹風(fēng)機(jī) Hair Human 人類的頭發(fā) Hair Lace 頭發(fā)花邊 Hair Pins 發(fā)夾 Hair Spray 發(fā)膠 Bobby Pin 發(fā)夾

Karol Syrup 卡羅糖漿 Knotting Hooks 打結(jié)鉤 Knox Gelatin Knox 明膠 Latex 乳膠

Laying On Hair 放置在頭發(fā) Life casting 生命鑄造 Pan Cake Panstik Plastic 塑料

Plastic Head Block 塑料頭座 Plastic Spray 噴塑 Plasticine 橡皮泥 Power Brush 電力刷 Sealer 封口機(jī)

Sideburns 兩鬢胡須 Stubble Paste 發(fā)茬漿糊

Wig 假發(fā)

Synthetic Hair 人造發(fā) Wig Block 假發(fā)座 Wig Pin 假發(fā)針

Wig Stand 假發(fā)支架 Witch Hazel 女巫榛

Postiche Crepe Hair 縐紗頭發(fā) Horse Hair 馬毛

Hair, Yak 頭發(fā)，牦牛 Chignon 發(fā)髻

Switches 開關(guān)按鈕 Pin curls 引腳卷發(fā) Ringlets 小環(huán) Swatches 樣本 Bandeaux Toupers Fringes And Frontal 條紋和額葉 Double Loop Clusters 雙環(huán)集群 Hidden Comb 暗藏的梳子

Temporary Coloring 臨時(shí)著色 Hair Whitener 頭發(fā)漂白劑

Colored Hair Lacquers 彩色頭發(fā)油漆 Color Spray 彩色噴涂 Color Setting Lotion 顏色設(shè)置洗劑

Cosmetic Hair-Coloring Liquid 化妝染發(fā)液 Hair Color, Crayon 頭發(fā)的顏色，蠟筆 Gels And Mouse 凝膠和鼠標(biāo) Hair Glitter 閃爍頭發(fā) Har Color Creams 染發(fā)霜 Grease Paint 脂涂料

Working Area 工作區(qū) Makeup Room 化妝室 Mirror 鏡子

Wigmaker's Shop 假發(fā)制造商區(qū) Hand Mirror 手鏡

第二篇：廣告業(yè)常用英文術(shù)語

AAAA America Association of Advertising 美國(guó)／廣告代理商協(xié)會(huì)

advertising 廣告、廣告活動(dòng)

advocacy advertising 倡導(dǎo)型廣告

Account Executive 客戶主管

Account planning 客戶策劃

Account Services 客戶部

Advertise 廣告主

Advertising Department 企業(yè)廣告部

agency 廣告代理商

Art Director 美術(shù)指導(dǎo)

Assistant Partner 董事助理

bid [bid] 廣告競(jìng)標(biāo)

business-to-business advertising(B2B advertising)B2B廣告

brand image 品牌映象

capitalism 資本本主義，資本運(yùn)營(yíng)

commercial advertising 商業(yè)廣告

communication process 傳播過程

comparative advertising 比較廣告

consumer advertising 消費(fèi)品廣告

consumerism 消費(fèi)模式

customer 顧客

Chief Executive Officer(CEO)首席執(zhí)行長(zhǎng)官

Chief Financial Officer(CFO)首席財(cái)務(wù)官

client 客戶

Copywriter 廣告撰告人

Creative Department 創(chuàng)作部

Creative Director 創(chuàng)意總監(jiān)

deceptive advertising 虛假?gòu)V告

department 部門

design 設(shè)汁稿

data 數(shù)據(jù)

director 主管

end-user 最終用戶、實(shí)際使用者

industrial advertising 工業(yè)廣告

institutional advertising 社團(tuán)機(jī)構(gòu)廣告

Management Supervisor 管理監(jiān)督 Market share 市場(chǎng)占有率

Marketing 營(yíng)銷

Media Department 媒介部

media planning 媒體策劃

media 媒介

national advertising 全國(guó)性廣告

noncommercial advertising 非商業(yè)廣告

pitch 提案

professional advertising 業(yè)服務(wù)型廣告

public service advertising(PSA)公益廣告

puffery 吹捧式的廣告

qualitative 定性的quantitative 定量的Research Department 調(diào)查部

retail advertising 零售商廣告

Sister agency 同屬同-集團(tuán)的廣告公司

supplier 制作公司

Traffic Department 流程協(xié)調(diào)部

Brainstorming 頭腦風(fēng)暴法

Campaign 廣告攻勢(shì)

Commercial 影視廣告片

coupon 贈(zèng)券、折價(jià)券

logo 品牌標(biāo)識(shí)

magazine 雜志

media budge 媒體預(yù)算

media mix 媒體組合medium 媒體(指某個(gè)媒體)metropolitan 大都會(huì)的outdoor 戶外媒體

promotion 推廣 用品

public relations(PR．)公共關(guān)系

radio 廣播媒體

Situation Analysis 背景分析

Slogan 廣告口號(hào)

Television program 電視節(jié)目

Website [websait] 主頁(yè)，網(wǎng)站

Drive-time 交通高峰時(shí)間 So big 做大

Numbers 數(shù)據(jù)

Yeah 是的(對(duì)啦)A priori 先驗(yàn)估汁(演繹法)A posteriori 實(shí)測(cè)值(歸納法)Code 編號(hào)

debranding 品牌屏蔽測(cè)試

depth Interview 深度訪談

desk research 案頭調(diào)研

dichotomous question 兩分問題

double-barreled question 兩難問題

double-blind 雙盲測(cè)試(指實(shí)驗(yàn)組和對(duì)照組)fatigue bias 疲勞偏差

fieldwork 現(xiàn)場(chǎng)調(diào)查

focus group 焦點(diǎn)小組

interview 訪談

market research 市場(chǎng)調(diào)查

mystery shopping 以購(gòu)物為掩護(hù)的調(diào)查

observation 觀察

panel 重復(fù)凋查樣本群

participant 參與者

population 總?cè)丝?，總體

sample 抽樣誤差

skew 歪曲

survey 調(diào)查

tabulation 統(tǒng)計(jì)制表

boil down to 歸結(jié)為

hard-and-fast 明確易懂

pretty much 大致上

analysis 分析

community relation 社區(qū)關(guān)系

competitor 競(jìng)爭(zhēng)者、對(duì)于

content integration 軟性廣告

cost effective 廣告成本效益

creative 創(chuàng)意

government relations 政府關(guān)系

grass roots marketing 貼身式營(yíng)銷

industry 行業(yè)

integrated marketing communication 整合營(yíng)銷傳播

litigation 起沂，訴訟 markets 市場(chǎng)組合media service 媒介代理

merger 企業(yè)合并

online advertising 在線廣告

point-of-purchase（pop）焦點(diǎn)廣告

position 定位

print平面廣告媒體

publics 公眾群體

strategic philanthropy 策略性公益事業(yè)

strategy 策略、策劃

target audience 目標(biāo)受眾

web design 網(wǎng)站設(shè)計(jì)

digital 數(shù)字化

co-marketing 聯(lián)袂營(yíng)銷

conference 會(huì)議

consulting 咨詢

corporate identity 企業(yè)識(shí)別

culture-specific 文化(民族)特性

demographic marketing 人口統(tǒng)汁特征營(yíng)銷

direct mail(DM)直郵廣告

direct marketing 直銷

event planning 活動(dòng)策劃

exhibition stand 展臺(tái)

integrated branding 整合品牌傳播

internal corporate communications 企業(yè)內(nèi)部溝通

investor relations 股東關(guān)系

nontraditional 非傳統(tǒng)的packaging 包裝

product placement 產(chǎn)品涉入

promotion 活動(dòng)

psychographic 心理統(tǒng)汁的retail 零售

retail space 零售市場(chǎng)區(qū)域

sales promotion 促銷活動(dòng)

sponsorship 贊助

trade channels 業(yè)務(wù)渠道

vertical publications 行業(yè)刊物

viral marketing 傳染式營(yíng)銷

best face forward 展現(xiàn)最佳面貌

speak with One voice 統(tǒng)一傳播口徑

the edge 優(yōu)勢(shì) top to bottom 自上而下

Billboard 廣告路牌

Blow in card 報(bào)刊廣告插頁(yè)

Bulldog edition 報(bào)紙的早發(fā)版

Car card [ka：ka：d] 車廂廣告

Counter advertising 異議式、對(duì)抗式廣告

Display advertisement 陳列式廣告

Electric spectacular 霓虹燈廣告

Free-standing insert 非裝訂廣告插頁(yè)

House organ 企業(yè)?？?雜志)Insert 廣告插頁(yè)

Island display(超市內(nèi))堆頭式陳列

mail-order advertising 郵購(gòu)廣告

network 電(視)臺(tái)網(wǎng)

out-of-home advertising 家外媒體

painted bulletin 手繪廣告牌

panel 廣告牌

pass-along reader 傳閱讀者

poster panel 用印刷畫 面拼貼的廣告牌

shelf screamers 貨架插件廣告物

supplementary media 輔助媒體(非大眾傳媒)vehicle 廣告載體

count out 清點(diǎn)，算出

make it through the day 過一整天

pass．．．off to 把……給出

pass-along reader 傳閱讀者

poster panel 用印刷四畫面拼貼的廣告牌

shelf screamers 貨架插件廣告物

supplementary media 輔助媒體

vehicle 廣告載體

count to 清點(diǎn)，算出

make it through the day 過一整天

pass．．．off to 把……給出

ad planning 廣告策劃

admen 廣告人

appeal 訴求

consumer behavior 消費(fèi)者行為

copy platform 文案大綱

creative stratgy 創(chuàng)意策略

DAGMAR 廣告效果評(píng)估體系 Day part 時(shí)段

Decay constant 衰退常數(shù)

hierarchy-of-effect theory 效果層級(jí)理論

infomercial 電視直銷節(jié)日

market profile 市場(chǎng)狀況

market segmentation 市場(chǎng)細(xì)分

persuasion process 勸服過程

primary demand advertising 品類訴求廣告

product-related segmentation 產(chǎn)品消費(fèi)量細(xì)分

seasonality 季節(jié)性

selective demand advising 選樣性訴求(品牌)廣告

soft sell 軟銷，感受型廣告

strategic planning 戰(zhàn)略策劃

teaser campaign 懸念式(調(diào)味)廣告攻勢(shì)

rule-of thumb 經(jīng)驗(yàn)法則

brand manager 品牌經(jīng)理

corporate advising 企業(yè)廣告

family brand 多品類品牌

generic brand 非名牌(產(chǎn)品)green advertising 綠色策略式廣告

image advertising 形象廣告

line 產(chǎn)品系列

name-brand 名牌

national brand 全國(guó)性品牌

parity 同等

private brand 零售商自有品牌

product different 產(chǎn)品差異

product management品牌管理

product positioning 產(chǎn)品定位

reference group 參照組

tagline(廣告)行動(dòng)口號(hào)

top-the-line 頂級(jí)的trade character 吉祥物

utility 好處，用途

really do something with 確實(shí)能用它做些文章

zccumulation 受眾數(shù)(特定周期內(nèi))audience duplication 重復(fù)受眾 brand development index 品牌成長(zhǎng)指數(shù)

category development index(CDI)銷量成長(zhǎng)指數(shù)

coverage 覆蓋率，覆蓋范圍

cumulative coverage 累計(jì)（總）覆蓋率

exposure 告顯露次數(shù)

frequency 廣告頻次

gross audience 受眾總量

gross impression 總印象

gross rating points 總收視點(diǎn)

loyalty index 忠誠(chéng)度

mags 雜志(簡(jiǎn)寫)

media concentration theory 媒體集合理論

media dominance theory 媒介優(yōu)勢(shì)理論

media plan 媒體計(jì)劃

net unduplicated audience 受眾

participation 參與

program delivery rate 節(jié)目到達(dá)率

reach 到達(dá)

turnover 受眾流失

overall 全部的

rerunning numbers 復(fù)核---的數(shù)據(jù)

archetype 標(biāo)準(zhǔn)受眾，原型

availability 空余時(shí)段

back-to-back 廣告連播

chain break 節(jié)目提示標(biāo)板

circulation 發(fā)行量

continuity 持續(xù)型排期

continuous advertising 持續(xù)型廣告

fresh 新穎的

fringe time 非黃金時(shí)段

holding power 節(jié)目(頻道)凝聚力

holdover audience 既有觀眾

inherited audience 既有觀眾

open end 節(jié)日提示語廣告時(shí)段

piggyback 同一客戶廣告連播

prime time 黃金時(shí)報(bào)

pulsing 欄柵式(或間隔式)排期

roadblock 攔路廣告

run-of-schedule(ROS)非指定時(shí)段

staggered schedule 交錯(cuò)排期 wave scheduling 波浪式排期

wear out 廣告磨損

ln lieu Of 代替

buried position 被淹沒的廣告位

column inch 欄／英寸(報(bào)紙廣告單位)double truck 雙頁(yè)／，告(跨頁(yè))facing 一個(gè)廣告牌(戶外媒體單位)franchised position 專用廣告位置

insertion平面媒體廣告次數(shù)

insertion order 廣告版位定購(gòu)

island position 獨(dú)立廣告版位

lifestyle segmentation 生活形態(tài)細(xì)分

local advertising 地方性廣告

make good 補(bǔ)償廣告

media buy 媒體購(gòu)買

media buying service 媒體購(gòu)買代理

narrow casting 小范圍播放(窄播)preferred position 首選廣告版位

readership 讀者人數(shù)

representative 媒體銷售代表

run-of-press 隨意安置的廣告版位

split run 分版刊登

spread[spred] 雜志跨頁(yè)

card rate 廣告市價(jià)

combination 套裝廣告價(jià)

controlled circulation 定向發(fā)行量

cost per point(CPP)每收視點(diǎn)成本

cost per thousand(CPM)每千人成本

earn rate 媒體折扣價(jià)

flat rate 統(tǒng)一價(jià)格

grid card 電波廣告刊例

guaranteed circulation 承諾發(fā)行量

horizontal publication 橫向出版物

AA（Account Assistant）客戶助理

Action Plan 行動(dòng)方案

AD（Account Director）客戶總監(jiān)

Add Value 附加價(jià)值

Ads（Advertisement）廣告

Advertorial付費(fèi)軟文

AE（Account Executive）客戶代表、客戶主任 Agency 代理商

AM（Account Manager）客戶經(jīng)理

Analysis Tools分析工具

Announcement 公告

Annual Report年報(bào)

AP(Asia-Pacific)亞太區(qū)

AR List 任務(wù)清單

ATL(Above the Line)線上活動(dòng)

Attachment附件

Audience Awareness公眾認(rèn)知度

Auto Industry 汽車行業(yè)

Awareness 認(rèn)知

Background Analysis 背景分析

Background material 背景材料

Benchmark測(cè)試基準(zhǔn)

BI(Behavior Identity)企業(yè)行為識(shí)別系統(tǒng)

Bidding 競(jìng)標(biāo)

Bio個(gè)人簡(jiǎn)歷

Boilerplate公司簡(jiǎn)介（附在新聞稿后面的關(guān)于該公司的簡(jiǎn)短介紹）

Brand Communications Strategy品牌傳播戰(zhàn)略

Brand Loyalty品牌忠誠(chéng)度

Brand Management Commission品牌管理委員會(huì)

Brand Management Consulting Firm品牌管理顧問公司

Brand Management品牌管理

Brand Planning/Designing品牌策劃/設(shè)計(jì)

Brand Positioning Survey品牌定位調(diào)查

Brand Positioning 品牌定位

Brand Promotion品牌推廣

Branding Strategy品牌戰(zhàn)略

Briefing Kit資料包

Briefing情況介紹

BTL(Below the Line)線下活動(dòng)

BU（Business Unit）業(yè)務(wù)部門

Bulletin公告欄

Bundle 附贈(zèng)品

Business E-Mail 商務(wù)電郵

Business Model商業(yè)計(jì)劃

Business Philosophy 經(jīng)營(yíng)哲學(xué)

Business Strategy 經(jīng)營(yíng)戰(zhàn)略

Campaign 公關(guān)或營(yíng)銷活動(dòng)

Career Development 職業(yè)發(fā)展

Career Planning職業(yè)計(jì)劃

Case study案例研究

Category 類別 Celebration 慶典活動(dòng)

CEO Reputation Management CEO聲譽(yù)管理

CEO's Arrangement CEO接待

Channel 渠道

Chart 幻燈片中的頁(yè)面

China Golden Awards For Excellence in Public Relations中國(guó)最佳公共關(guān)系案例大賽

China International Public Relations Congress中國(guó)國(guó)際公共關(guān)系大會(huì)

CI（Corporate Identity）企業(yè)形象

CIPRA（China International Public Relations Association）中國(guó)國(guó)際公共關(guān)系協(xié)會(huì)

CIS（Corporate Identity Sysetm）企業(yè)形象識(shí)別系統(tǒng)

Client Database Management客戶數(shù)據(jù)管理

Client Oriented Strategy客戶導(dǎo)向戰(zhàn)略

Client Relations Development System客戶關(guān)系開發(fā)系統(tǒng)

Client Relations Evaluation System客戶管理評(píng)價(jià)系統(tǒng)

Client Relations Maintenance System客戶關(guān)系維護(hù)系統(tǒng)

Client Relations Management System客戶關(guān)系管理系統(tǒng)

Client Relations Management客戶管理管理

Client Relations Precaution System客戶管理預(yù)警系統(tǒng)

Client Relations Supporting System客戶管理支持系統(tǒng)

Client Relations客戶關(guān)系

Client Satisfaction Management客戶滿意度管理

Clipping Report剪報(bào)報(bào)告

Closing Phase結(jié)束階段

Code of Conduct行為準(zhǔn)則

Code of Ethics 職業(yè)道德

Communication Model 傳播模式

Communications Kit新聞夾

Communications Management 傳播管理

Communications Regions傳播地域

Communications Strategy傳播戰(zhàn)略

Community Relations社區(qū)關(guān)系

Competitor競(jìng)爭(zhēng)對(duì)手

Confidential 保密的、機(jī)密的Confidential Items保密條款

Consecutive Interpretation交互式翻譯

Consultant顧問

Consumer Buying Process 顧客購(gòu)買過程

Consumer Database顧客數(shù)據(jù)

Consumer Orientation消費(fèi)者導(dǎo)向

Consumers/Dealers Assembly用戶/經(jīng)銷商大會(huì)

Contact Person 聯(lián)系人

Continuous Education繼續(xù)教育

Controlling Phase 控制階段

Coordination Communicating協(xié)調(diào)溝通 Copywriter 文案

Copywriting公關(guān)文案

Core Competitiveness核心競(jìng)爭(zhēng)力

Core Media核心媒體

Corporate Affairs企業(yè)事務(wù)

Corporate Image企業(yè)形象

Corporate Profile公司簡(jiǎn)介

Corporate Reputation企業(yè)聲譽(yù)

Corporate Video 宣傳片

Cost Control成本控制

Cost Management成本管理

Creative & Design創(chuàng)意設(shè)計(jì)

Credential公司或個(gè)人簡(jiǎn)介

Crisis Control 危機(jī)控制

Crisis Management Office危機(jī)管理辦公室

Crisis Management Planning危機(jī)管理策劃

Crisis Management Team危機(jī)管理小組

Crisis Management危機(jī)管理

Crisis Research危機(jī)研究

Crisis Statement危機(jī)聲明

Customer testimonial客戶證言

Datasheet宣傳頁(yè)

Decoration 現(xiàn)場(chǎng)布置（裝飾）

Demand Generation

Demo Booth 產(chǎn)品演示臺(tái)

Diagnosis診斷

Director總監(jiān)

Distributor 分銷商

DM（Direct mailing）直郵

Domain Name Registration 域名注冊(cè)

Donation捐贈(zèng)

EC（East China)華東

Editorial Calendar媒體刊登計(jì)劃

Effective Communications有效傳播

Employee Compensation員工薪酬

Employee Relations員工關(guān)系

Environment Analysis環(huán)境分析

Environment Issues環(huán)境問題

Ethics of the Profession 職業(yè)道德

Event Management事件管理

Event Planning 事件策劃

Event事件、活動(dòng)

Executing Phase 執(zhí)行階段

Execution 執(zhí)行 Executive President 執(zhí)行總裁

Fact Sheet資料（數(shù)字或其他材料）

FAQ 常見問題問答

Fashion Business時(shí)尚產(chǎn)業(yè)

Feature article 深度文章

Feature文章類型中的通訊

Finance Management財(cái)務(wù)管理

Financial Communications財(cái)經(jīng)傳播

Flyer 宣傳單頁(yè)

Follow-up跟進(jìn)

Forum 論壇

GCG（Grand China）大中國(guó)區(qū)

Glossary詞匯表

Government Affairs政府事務(wù)

Government PR 政府公關(guān)

Government Relations政府關(guān)系

Govt（Government）政府

Graphics圖形文件

Greetings問候語

Health Care醫(yī)療保健

High Tech高科技

Hospital PR 醫(yī)院公關(guān)

Human Resource Management人力資源管理

IMC(Integrated Marketing Communications)整合營(yíng)傳播

Implementation實(shí)施

Incentive Plan激勵(lì)計(jì)劃

Industry Participation行業(yè)參與

Initiating Phase 初始階段

INPUTS Evaluation Tools輸入級(jí)評(píng)估工具

Integration Management整合管理

Interactive PR 網(wǎng)上互動(dòng)公關(guān)

Internal Magazine內(nèi)部期刊

Internal Communications System內(nèi)部傳播系統(tǒng)

Internal Communications內(nèi)部傳播

Internal Film內(nèi)部電影

Internal PR 內(nèi)部公關(guān)

International PR國(guó)際公關(guān)

Internet Communications網(wǎng)絡(luò)傳播

Internet Media Communications 網(wǎng)媒傳播

Interpersonal Communications人際傳播

Interpreter翻譯

Interview 專訪或面試

Introduction Lantern宣傳幻燈

Investor Relations投資者關(guān)系 Invitation Letter 邀請(qǐng)

IPR（Institute of Public Relations）英國(guó)公共關(guān)系協(xié)會(huì)

IPRA（International Public Relations Association）國(guó)際公共關(guān)系協(xié)會(huì)

Issue Diagnosis問題診斷

Issues Management問題管理

ISV（Individual Software Vendor）獨(dú)立軟件開發(fā)商

Job Evaluation績(jī)效考核

Journalist記者

Key Media關(guān)鍵媒體

Key Messages 關(guān)鍵信息

Keynote Speaker主題演講人

Keynote Speech主題演講

LA（Large Account）大客戶

LE（Large Enterprise）大客戶

Leadership 領(lǐng)導(dǎo)者

Legal Duty法律義務(wù)

Life Cycle of the Products 產(chǎn)品生命周期

Lobby游說

Logo標(biāo)識(shí)

Long Term Program長(zhǎng)期項(xiàng)目

Lucky Draw 抽獎(jiǎng)

Marcomm（Marketing Communications）營(yíng)銷傳播

Market Analysis Report市場(chǎng)分析報(bào)告

Marketing Communications Mix營(yíng)銷傳播組合Marketing Communications營(yíng)銷傳播

Marketing Strategy 市場(chǎng)營(yíng)銷戰(zhàn)略

Marketshare 市場(chǎng)份額

Mass Media大眾媒體

MB（Medium business）中客戶

MC（Master of Ceremonies）主持人

MC（Middle China）華中

MD（Managing Director）董事總經(jīng)理、執(zhí)行董事

Media Assistant媒介助理

Media Analysis媒體分析

Media Communications Strategy媒體傳播戰(zhàn)略

Media Communications媒體傳播

Media Coverage 媒體覆蓋率

Media Director 媒介總監(jiān)

Media Executive媒介代表、媒介主任

Media Inquiry媒體垂詢

Media Kit媒體資料包

Media List媒體名單

Media Manager媒介經(jīng)理

Media Monitor媒體監(jiān)測(cè) Media Relations媒介關(guān)系

Media Research媒體研究

Media Tour媒體拜訪或媒體外出巡游

Media媒體

Meeting Agenda會(huì)議議程

Meeting Minutes 會(huì)議記錄

Merchandise促銷物品

Methodology方法論

MI(Mind Identity)企業(yè)理念識(shí)別

MI（Media Index)企業(yè)媒體聲望指數(shù)

Mindshare 品牌影響力份額

Miscellaneous 雜費(fèi)

Monthly Report月報(bào)

Multifunctional Task Force多職能任務(wù)小組

National Standards of the PR Professional Qualification國(guó)家公共關(guān)系職業(yè)資格標(biāo)準(zhǔn)

NC（North China）華北

NE（Northeast China）東北

Negative Report負(fù)面報(bào)道

New Product Launch新產(chǎn)品發(fā)布

News Clipping新聞剪報(bào)

News Release新聞發(fā)布

Newsletter通訊

No-profit PR 非營(yíng)利機(jī)構(gòu)公關(guān)

Norms of Excellent PR Management 卓越公共關(guān)系管理標(biāo)準(zhǔn)

NW（Northwest China）西北

Objective Diagnosis目標(biāo)診斷

Offering 服務(wù)內(nèi)容

On Site現(xiàn)場(chǎng)

Online Advertisement 線上廣告

Online Communications線上傳播

Online Marketing Communications 線上營(yíng)銷傳播

Online media網(wǎng)絡(luò)媒體

Online Roadshow 網(wǎng)上路演

Online Survey網(wǎng)上調(diào)查

OOP（Out-of-Pocket）雜費(fèi)、日常工作發(fā)生的成本

Open-day Visits開放日參觀

Opinion Leader輿論領(lǐng)袖

OUTCOMES Evaluation Tools輸出級(jí)評(píng)估工具

OUTPUTS Evaluation Tools效果級(jí)評(píng)估工具

Outsourcing 外包

OV（One Voice）一個(gè)聲音

Photo Library圖片庫(kù)

Planning Phase 策劃階段

Polish文案潤(rùn)色 POP(Point Of Purchase Advertising)導(dǎo)購(gòu)點(diǎn)廣告

Positioning定位

Post Event 善后工作

Poster 海報(bào)

Postmortem 會(huì)后書面的簡(jiǎn)短總結(jié)報(bào)告

Postscript后記

PR Agency公關(guān)公司

PR Consulting Market公關(guān)顧問服務(wù)市場(chǎng)

PR Consulting Practice公關(guān)顧問實(shí)務(wù)

PR Consulting Service公關(guān)顧問服務(wù)

PR Consulting Tools公關(guān)顧問工具

PR Directorr 公共關(guān)系總監(jiān)

PR Evaluation公關(guān)評(píng)估

PR Event 公關(guān)活動(dòng)

PR Guideline公關(guān)方針

PR Management Working Code公關(guān)管理工作準(zhǔn)則

PR Manager 公共關(guān)系經(jīng)理

PR Procedure公關(guān)流程

PR Proposal公關(guān)建議書

PR Supervisor 公共關(guān)系主管

Pre Event前期工作

Pre-evaluation 預(yù)評(píng)估

Preface前言

Presentation 演示、陳述

President 總裁

Press Conference新聞發(fā)布會(huì)

Press Kit媒體新聞夾

Press Release新聞稿

Print Media平面媒體

Priority 優(yōu)先的

Procurement Management預(yù)警管理

Product Test產(chǎn)品評(píng)測(cè)

Profession Responsibility 職業(yè)義務(wù)

Professional Association 專業(yè)協(xié)會(huì)

Professional Certification 職業(yè)認(rèn)證

Professional Consultant 專業(yè)顧問

Professional fee專業(yè)服務(wù)費(fèi)

Professional Grading專業(yè)等級(jí)

Project Life Cycle項(xiàng)目生命周期

Project Management項(xiàng)目管理

Project Owner項(xiàng)目委托人

Project Title項(xiàng)目標(biāo)題

Project公關(guān)項(xiàng)目

Proposal公關(guān)建議書 PRSA（Public Relations Society of America）美國(guó)公共關(guān)系協(xié)會(huì)

Pubic Opinion公眾輿論

Public Affairs公共事務(wù)

Public Relations Consulting公關(guān)顧問

Public Relations Crisis公關(guān)危機(jī)

Public Relations Management公關(guān)管理

Public Relations公共關(guān)系

Public Utility公用事業(yè)

Publicity宣傳

Q&A問題問答

Qualified Project Manager合格的項(xiàng)目經(jīng)理

Quality Control質(zhì)量控制

Quality Management質(zhì)量管理

Questionnaire調(diào)查問卷

Quotation報(bào)價(jià)

Real Estate房地產(chǎn)

Recommendatory 推薦信

Recruitment招募

Reference參考資料

Rehearsal預(yù)演、彩排

Report報(bào)告

Reputation Management 聲譽(yù)管理

Research Tools研究工具

Reseller 經(jīng)銷商

Retainer長(zhǎng)期客戶

Review回顧、總結(jié)

Risk Management風(fēng)險(xiǎn)管理

Roadshow巡展、路演

Rude question 不友好的問題

SAE（Senior Account Executive）高級(jí)客戶代表、高級(jí)客戶主任

SAM（Senior Account Manager）高級(jí)客戶經(jīng)理

SB（Small business）小客戶

SC（South China）華南

Scope Management范疇管理

Seminar研討會(huì)

Senior Consultant高級(jí)顧問

Senior Media Executive高級(jí)媒介代表

Senior Media Manager高級(jí)媒介經(jīng)理

Senior Vice President 高級(jí)副總裁

Shareholders利益關(guān)系人

Simultaneous interpretation同聲傳譯

Slide 幻燈片

Slogan口號(hào)

Social Activities社會(huì)活動(dòng) Social Responsibility社會(huì)責(zé)任

Source Materials客戶提供的輔助資料

Souvenirs & Gifts 紀(jì)念品和禮品

SOV（Share of Voice）

Speaking with One Voice 用一個(gè)聲音說話

Spokes Person Tips發(fā)言人技巧

Spokesperson發(fā)言人

Sponsorship Planning贊助策劃

Sponsorship 贊助

Strategic Consulting戰(zhàn)略咨詢

Strategy Communications Systems戰(zhàn)略傳播系統(tǒng)

Strategy 戰(zhàn)略

Success Story成功故事

Summary 簡(jiǎn)介、概述

Supplier 供應(yīng)商

Survey調(diào)查

SW（Southwest China）西南

SWOT analysis優(yōu)勢(shì)、劣勢(shì)、機(jī)遇、威脅分析

Synopsis概要總結(jié)

Target Audience 目標(biāo)受眾

Task Marketing任務(wù)營(yíng)銷

TBD（To be Detail）需更詳細(xì)信息

Team 小組、團(tuán)隊(duì)

Technical Article技術(shù)文章

Theme 主題

Time Management管理

Time Sheet時(shí)間管理表

Two-way Asymmetry雙向非平衡模式

Two-way Communications雙向傳播

Two-way Symmetry雙向平衡模式

Vendor 供應(yīng)商

Venue 會(huì)議地點(diǎn)

Vertical media行業(yè)媒體

VI(Visual Identity)視覺識(shí)別

VIP Speech 講話稿

Virtual Computer虛擬主機(jī)

Vision愿景

Voiceshare 曝光信息份額

VP（Vice President）副總裁

VSB（Very small business）特小客戶、超小客戶

Website Construction網(wǎng)站建設(shè)

Whitepaper白皮書

Workshops工作研討

Worldwide 全球

特寫feature articles 以貨代款in kind

機(jī)構(gòu)廣告institutional advertising

前期市場(chǎng)企業(yè)廣告market prep corporate advertising 營(yíng)銷公關(guān)marketing public relation 新聞簡(jiǎn)報(bào)news/press release 意見抽樣opinion sampling 招貼posters

傳媒炒作press agentry 傳媒工具press/media kit 公共事務(wù)public affairs

公共關(guān)系戶public relations

公共關(guān)系廣告public relations advertising 宣傳publicity 公眾publics

招聘廣告recruitment advertising 聲望經(jīng)營(yíng)reputation management 撰寫講演稿speechwriting 賽場(chǎng)營(yíng)銷venue marketing

新聞通報(bào)錄像video news release 執(zhí)行證明書affidavit of performance 受眾構(gòu)成audience composition 受眾占有率audience share 時(shí)間表avails

一刻平均聽眾數(shù)average quarter-hour audience 一刻平均收聽率average quarter-hour rating 一刻平均占有率average quarter-hour share 交換辛迪加barter syndication 無線電視broadcast TV 有線電視cable TV 單位成本CPP 千人成本CPM

累積聽眾數(shù)cumulative persons 累積收聽率cumulative rating 時(shí)段組合day-part mix

預(yù)定市場(chǎng)區(qū)域designated market areas 班車時(shí)間drive time

首播辛迪加first-run syndication 形象移植imagery transfer 信息式廣告informercial 互相連接interconnect 廣播電視網(wǎng)networks

網(wǎng)外辛迪加off-network syndication 協(xié)辦participation basis 占位價(jià)格preemption rate 黃金時(shí)段prime time 節(jié)目式廣告PLA

節(jié)目收率視program rating

節(jié)止編排形式programming formats 視聽率調(diào)查服務(wù)公司rating services 電臺(tái)指定時(shí)間run-of-station 受眾總數(shù)total audience

總體受眾計(jì)劃total audience plan 廣告網(wǎng)絡(luò)ad networks 廣告查詢ad request 橫幅廣告banner

商業(yè)回郵件business reply mail

分類廣告Web站classified ad Web site 編輯名錄compiled lists

立體創(chuàng)意直郵creative dimensional direct mailing 數(shù)字互動(dòng)媒介digital interactive media 直郵廣告direct-mail advertising 內(nèi)部刊物house organs 互動(dòng)電視interactive TV 互聯(lián)網(wǎng)Internet

互聯(lián)網(wǎng)服務(wù)供應(yīng)商Internet service provider 銷售信函sales letters

廣告禮品advertising specialty 展臺(tái)booths

路牌bulletin structure

車內(nèi)尾部招貼car-end posters 電影貼片廣告cinema advertising 陳列媒介exhibitive media 全面登場(chǎng)full showing 車內(nèi)廣告牌inside cards

戶外媒介out-of-home media 車體招貼outside posters 包裝packaging 獎(jiǎng)品premiums

標(biāo)準(zhǔn)戶外廣告standardized outdoor advertising 成品招貼stock posters 優(yōu)惠贈(zèng)券take-ones

商業(yè)展示會(huì)trade shows 交通廣告transit advertising 廣告英語術(shù)語——媒介策劃用語

廣告印象advertising impression

廣告反應(yīng)曲線advertising response curve 注意度attention value 受眾audience

受眾目標(biāo)audience objectives

品牌開發(fā)指數(shù)brand development index 品種開發(fā)指數(shù)category development index 發(fā)行量circulation

成本效益cost efficiency 單位成本cost per point 千人成本cost per thousand 創(chuàng)意組合creative mix

分布目標(biāo)distribution objectives 有效頻次effective frequency 有效到達(dá)率effective reach 暴露值exposure value 頻次frequency 市場(chǎng)markets 組合mechanics 媒介media

媒介策劃media planning 媒介載體media vehicles

AE——Account Executive——客戶代表，或客戶執(zhí)行。

Account Group——業(yè)務(wù)小組。

Appeal Point——訴求點(diǎn)。

Brain Storming——?jiǎng)幽X會(huì)議。

Brand Image——品牌形象。

CF——Commercial Film——廣告影片，不是電視廣告腳本，Commerc ial Script是電視廣告腳本。

Competitive Presentation——比稿。

Copywriter——文案（撰文人員）。

CI——Corporate Identity——企業(yè)識(shí)別。

Creative Boutique——?jiǎng)?chuàng)意工作室。

Direct Response Advertising——直效廣告。

Director——指導(dǎo)。

指導(dǎo)有以下各專業(yè)職位：

Account Director（業(yè)務(wù)指導(dǎo)）Creative Director（創(chuàng)意指導(dǎo)）Arts Director（美術(shù)指導(dǎo)）

Copy Director（文案指導(dǎo)）Media Director（媒體指導(dǎo)）Planning Director（企劃指導(dǎo)）

Finisher——完稿員。

Layout——構(gòu)圖。

Presentation——提案。

Public Service Advertising——公益廣告。

Supervisor——總監(jiān)。Account Supervisor（業(yè)務(wù)總監(jiān)）

Creative Supervisor（創(chuàng)意總監(jiān)）

Media Supervisor（媒體總監(jiān)）

Planning Supervisor（企劃總監(jiān)）

Research Supervisor（調(diào)查總監(jiān)）

Target Market——目標(biāo)市場(chǎng)。

Traffic Control Specialist（一般簡(jiǎn)稱Traffic）——制管人員。

廣告訊息advertisingmessage 藝術(shù)art

藝術(shù)方向artdirection 藝術(shù)家artist

美術(shù)總監(jiān)artdirector 大創(chuàng)意bigidea

頭腦風(fēng)暴法brainstorming

傳播媒介communicationsmedia 概念化conceptualization 方案人員copywriter 創(chuàng)意綱要creativebrief 創(chuàng)意總監(jiān)creativedirector 創(chuàng)意過程creativeprocess 創(chuàng)意金字塔creativepyramid 創(chuàng)意creative 創(chuàng)造creativity

感性訴求emotionalappeals 控險(xiǎn)家explorer

事實(shí)型思維fact-basedthinking 信息性informational

訊息戰(zhàn)略messagestrategy 產(chǎn)品概念productconcept 理性訴求rationalappeals 目標(biāo)受眾targetaudience 文字的verbal 樣片animatic

利益式標(biāo)題benefitheadlines 正文bodycopy 粗體boldface

照相制版camera-readyart 表演綱要castingbrief

命令式標(biāo)題commandheadlines 末稿comprehensivelayout/comp 演示demonstration 設(shè)計(jì)design

技巧式正文devicecopy

對(duì)白/獨(dú)白式正文dialog/monologcopy 旁白donut 標(biāo)題headline 吸引技巧hook 圖標(biāo)icon

插圖畫家illustrators

企業(yè)形象式正文institutionalcopy 整合廣告integratedcommercial 內(nèi)容段落interiorparagraphs 斜體italic 歌謠式j(luò)ingles 肩題kicker 布局圖layout

預(yù)備段落lead-inparagraph

生活方式式技法lifestyletechniques 標(biāo)志logotypes

助記手段mnemonicdevice

音樂式廣告musicalcommercials 音樂標(biāo)志musicallogo 敘述式正文narrativecopy

新聞/信息式標(biāo)題news/informationheadlines 出鏡頭oncamera 拼版pasteup

攝影師photographers

圖片說明式正文picture-captioncopy 方框圖片式布局picture-windowlayout 招貼式格式poster-styleformat

主持人式廣告presentercommercial 啟發(fā)式標(biāo)題provocativeheadlines 疑問式標(biāo)題questionheadlines 廣播人物radiopersonality 腳本script 印簽seal

簽名signaturecuts 生活片段sliceoflife 口號(hào)slogans

故事板storyboard

故事板草圖storyboardroughs

直截了當(dāng)式straightannouncement 直接推銷式正文straight-sellcopy 副標(biāo)題subhead 標(biāo)題句taglines 證言testimonial 正文text

主題句themelines 小樣thumbnail 收尾trialclose 圖形部分visuals 旁白voiceover

模擬校樣analogproof 動(dòng)畫animation 合成片answerprint 光圈aperture

音控臺(tái)audioconsole 底片baseart 出血版bleeds 藍(lán)線blueline

照相排版術(shù)camera-readyart 字計(jì)算式charactr-countmethod 電影攝影師cinematographer 截止期closingdate 色基colorkey

分色colorseparation 連續(xù)調(diào)continuoustones 控制室controlroom 組排copycast

封面紙coverpaper

青、黃、紅、黑印刷CYMKprinting 數(shù)字媒介digitalmedia 數(shù)字校樣digitalproof

數(shù)碼視頻效應(yīng)裝置DVEunits 導(dǎo)演director

特排字體displaytype 復(fù)制帶dubs 拷貝dupes

電子制作electronicproduction 曬版臺(tái)紙flats 一套鉛字font

四色印刷four-colorprocess 網(wǎng)目凸版halfoneplate 網(wǎng)屏halftonescreen 互動(dòng)電視interactiveTV 任務(wù)夾jobjacket 出格kerning 電腦亭kiosk 加空鉛leading 硬性軟片linefilm 線畫版lineplate 實(shí)景真人liveaction 外景地location 制片場(chǎng)lot

指令mandatories

公共場(chǎng)所massaudiencevenue 母帶mastertape

合成樣片mixedinterlock 助記手段mnemonicdevice

多媒體演示multimediapresentation 正色投影膠片orthographicfilm 透明塑料膜overlay

個(gè)人場(chǎng)所personalaudiencevenue 平臺(tái)使用費(fèi)platformlicensing

后期制作階段postproductionphase 開印前階段prepressphase 預(yù)備階段preproductionphase

印刷制作經(jīng)理printproductionmanager 印刷制作過程printproductionprocess 非公開場(chǎng)所privateaudiencevenue 制片人producer

制作階段productionphase 復(fù)映復(fù)播追加酬金residualfee 反差套印reverseknockout 無襯線字體sansserif 最低合同工資scale 襯線字體serif 一場(chǎng)session

特技specialeffects 插播廣告spots 剝版stripping 疊supers

演播人員talent

自動(dòng)臺(tái)詞提示器teleprompter 課本紙textpaper 正文字體texttype 合套trap

字系typefamilies 排印工藝typography 網(wǎng)頁(yè)Webpage

單詞計(jì)算式word-countmethod 工作樣片workprint 書寫紙writingpaper 社論式廣告advertorial

倡導(dǎo)廣告advocacyadvertising 伏擊式營(yíng)銷ambushmarketing 視聽材料audiovisualmaterials 公告牌bulletingboards

社會(huì)參與communityinvolvement 企業(yè)廣告corporateadvertising

企業(yè)識(shí)別廣告corporateidentityadvertising 廣告印象advertising impression

廣告反應(yīng)曲線advertising response curve 注意度attention value 受眾audience

受眾目標(biāo)audience objectives 間歇式排期blinking

品牌開發(fā)指數(shù)brand development index 集中式bursting

品種開發(fā)指數(shù)category development index 發(fā)行量circulation 創(chuàng)意組合creative mix

分布目標(biāo) distribution objectives 有效頻次effective frequency 有效到達(dá)率effective reach 暴露值exposure value 起伏式flighting schedule 頻次frequency

總印象gross impressions 組合mechanics 媒介media

媒介策劃media planning 媒介載體media vehicles 訊息力度message weight

組合媒介法mixed-media approach 資金money

看見機(jī)會(huì) opportunity to see 脈沖式pulsing schedule 視聽率rating 到達(dá)率reach

每?jī)?cè)讀者數(shù)readers per copy 近期策劃recency planning 路障式roadblocking 外溢媒介spillover media 增效效應(yīng)synergy

電視戶television households 態(tài)度 attitude

品牌興趣 brand interest 品牌忠誠(chéng) brand loyalty

企業(yè)市場(chǎng) business markets 影響中心 centers of influence

有意勸服路徑 central route to persuation 認(rèn)知 cognition

消費(fèi)行為 consumer behavior

消費(fèi)者決策過程 consumer decision

第三篇：成本會(huì)計(jì) 英文術(shù)語

成本會(huì)計(jì) 中英文術(shù)語

非正常毀損Abnormal spoilage 生產(chǎn)成本法Absorption costing 賬戶分析法Account analysis method 會(huì)計(jì)回報(bào)率Accounting rate of return 權(quán)責(zé)發(fā)生制下會(huì)計(jì)回報(bào)率Accrual accounting rate of return 作業(yè)Activity 作業(yè)基礎(chǔ)的預(yù)算管理Activity-based budgeting 作業(yè)成本法Activity-based costing 作業(yè)管理Activity-based management 實(shí)際成本Actual cost 實(shí)際成本法Actual costing 調(diào)整分配率途徑Adjusted allocation-rate approach 允許的成本Allowable cost 鑒定成本Appraisal costs 擬構(gòu)成本Artificial costs 注意力導(dǎo)向Attention directing 自治Autonomy平均成本Average cost平均等候時(shí)間Average waiting time 反沖成本法Backflush costing平衡記分卡Balanced scorecard 批次級(jí)成本Batch-level costs 觀念系統(tǒng)Belief systems 標(biāo)桿管理Benchmarking 賬面價(jià)值Book value 瓶頸Bottleneck 邊界系統(tǒng)Boundary systems 盈虧平衡點(diǎn)Breakeven point 預(yù)算Budget 預(yù)算成本Budgeted cost 預(yù)算松弛Budgetary slack 預(yù)算間接成本分配率Budgeted indirect-cost rate 捆綁產(chǎn)品Bundled product 業(yè)務(wù)功能成本Business function costs 副產(chǎn)品Byproducts 資本預(yù)算Capital budgeting 儲(chǔ)囤成本Carrying costs 現(xiàn)金預(yù)算Cash budget

因果圖Cause-and-effect diagram 財(cái)務(wù)管理認(rèn)證Certified in financial management

注冊(cè)管理會(huì)計(jì)師Certified management accountant

財(cái)務(wù)總監(jiān)Chief financial officer

決定系數(shù)Coefficient of determination 共謀定價(jià)Collusive pricing 共同成本Common cost

完整往復(fù)成本Complete reciprocated costs 合成單位Composite unit 商討會(huì)法Conference method 遵循質(zhì)量Conformance quality 常數(shù)Constant

固定毛利率NRV法Constant gross-margin percentage NRV method 約束條件Constraint

滾動(dòng)預(yù)算Continuous budget, rolling budget 貢獻(xiàn)收益表Contribution income statement 邊際貢獻(xiàn)Contribution margin

單位邊際貢獻(xiàn)Contribution margin per unit 邊際貢獻(xiàn)率Contribution margin percentage 邊際貢獻(xiàn)比例Contribution margin ratio 控制Control

控制圖Control chart 可控性Controllability

可控成本Controllable cost 主計(jì)長(zhǎng)Controller

加工成本Conversion costs 成本Cost

成本會(huì)計(jì)Cost accounting

成本會(huì)計(jì)標(biāo)準(zhǔn)委員會(huì)Cost accounting standards board

成本匯集Cost accumulation 成本分配Cost allocation

成本分配基礎(chǔ)Cost-allocation base 成本分配基礎(chǔ)Cost-application base 成本歸集Cost assignment

成本－收益權(quán)衡Cost-benefit approach 成本中心Cost center 成本動(dòng)因Cost driver 成本估計(jì)Cost estimation 成本函數(shù)Cost function 成本層級(jí)Cost hierarchy 成本流入Cost incurrence 成本領(lǐng)先Cost leadership 成本管理Cost management 成本對(duì)象Cost object 資本成本Cost of capital 產(chǎn)品制造成本Cost of goods manufactured 成本庫(kù)Cost pool 成本預(yù)測(cè)Cost predictions 成本追溯Cost tracing 質(zhì)量成本Costs of quality, quality costs 本量利分析Cost-volume-profit(CVP)analysis 累計(jì)平均時(shí)間學(xué)習(xí)模型Cumulative average-time learning model 當(dāng)前成本Current cost 客戶成本層級(jí)Customer cost hierarchy 客戶生命周期成本Customer life-cycle costs 客戶盈利分析Customer-profitability analysis 客戶回應(yīng)時(shí)間Customer-response time 客戶服務(wù)Customer service 分權(quán)Decentralization 決策模型Decision model 決策表Decision table 經(jīng)營(yíng)杠桿水平Degree of operating leverage 分母水平Denominator level 生產(chǎn)數(shù)量差異Denominator-level variance, Output-level overhead variance, Production-volume variance 因變量Dependent variable 產(chǎn)品或服務(wù)設(shè)計(jì)Design of products, services, or processes 設(shè)計(jì)質(zhì)量Design quality 設(shè)計(jì)鎖定成本Designed-in costs, locked-in costs 診斷控制系統(tǒng)Diagnostic control systems 差異成本Differential cost 差異收入Differential revenue 直接分配法Direct allocation method 直接成本法Direct costing 成本對(duì)象的直接成本Direct costs of a cost object 直接生產(chǎn)人工成本Direct manufacturing labor costs 直接材料成本Direct material costs

直接材料存貨Direct material inventory 直接材料混合差異Direct material mix variance

直接材料產(chǎn)量差異Direct material yield variance

直接法Direct method 折現(xiàn)率Discount rate

現(xiàn)金流量折現(xiàn)法Discounted cash flow(DCF)methods

酌量性成本Discretionary costs 發(fā)送Distribution 減少規(guī)模Downsizing

向下需求旋轉(zhuǎn)Downward demand spiral 雙重定價(jià)Dual pricing

雙成本分配率法Dual-rate cost-allocation method, dual-rate method 傾銷Dumping

次優(yōu)化決策制定Dysfunctional decision making, Incongruent decision making, suboptimal decision making

經(jīng)濟(jì)訂單數(shù)量Economic order quantity(EOQ)

經(jīng)濟(jì)增加值Economic value added 有效性Effectiveness 效率Efficiency

效率差異Efficiency variance, usage variance 努力Effort

技術(shù)成本Engineered costs 約當(dāng)產(chǎn)量Equivalent units 事項(xiàng)Event

預(yù)期貨幣價(jià)值Expected monetary value, expected value

經(jīng)驗(yàn)曲線Experience curve

外部失敗成本External failure cost 設(shè)施支持成本Facility-sustaining costs 工廠間接費(fèi)用Factory overhead costs 有利差異Favorable variance 反饋Feedback

財(cái)務(wù)主管Finance director 財(cái)務(wù)會(huì)計(jì)Financial accounting 財(cái)務(wù)預(yù)算Financial budget

財(cái)務(wù)計(jì)劃模型Financial planning models 產(chǎn)成品存貨Finished goods inventory 先進(jìn)先出分步法First-in, first-out(FIFO)process-costing method 固定成本Fixed cost 固定間接費(fèi)用彈性預(yù)算差異Fixed overhead flexible-budget variance 固定間接費(fèi)用耗費(fèi)差異Fixed overhead spending variance 彈性預(yù)算Flexible budget 彈性預(yù)算差異Flexible-budget variance 產(chǎn)品全部成本Full costs of the product 目標(biāo)一致性Goal congruence 毛利率Gross margin percentage 增長(zhǎng)構(gòu)成Growth component 高低法High-low method 同質(zhì)的成本庫(kù)Homogenous cost pool 基本報(bào)酬率Hurdle rate 混合成本核算系統(tǒng)Hybrid costing system 空置時(shí)間Idle time 假設(shè)成本Imputed costs 增量成本Incremental cost 增量成本分配法Incremental cost-allocation method 增量收入Incremental revenue 增量收入分配法Incremental revenue-allocation method 增量單位時(shí)間學(xué)習(xí)模型Incremental unit-time learning model 自變量Independent variable 成本對(duì)象的間接成本Indirect costs of a cost object 間接成本分配率Indirect-cost rate 間接制造成本Indirect manufacturing costs 工業(yè)工程法Industrial engineering method, Work-measurement method 通貨膨脹Inflation 價(jià)格差異Input-price variance, price variance, rate variance 內(nèi)制Insourcing 檢驗(yàn)點(diǎn)Inspection point 管理會(huì)計(jì)師協(xié)會(huì)Institute of Management Accountants 交互式控制系統(tǒng)Interactive control systems 截距項(xiàng)Intercept 中間產(chǎn)品Intermediate product 內(nèi)部失敗成本Internal failure costs

內(nèi)含報(bào)酬率法Internal rate-of-return(IRR)method

產(chǎn)品存貨成本Inventoriable costs 存貨管理Inventory management 投資Investment

投資中心Investment center 批次Job

分批成本記錄Job-cost record, job-cost sheet 分批法Job-costing system 聯(lián)合成本Joint costs 聯(lián)產(chǎn)品Joint products

即時(shí)制生產(chǎn)Just-in-time(JIT)production, lean production

即時(shí)制采購(gòu)Just-in-time(JIT)purchasing 改進(jìn)法預(yù)算Kaizen budgeting 人工時(shí)間記錄Labor-time record 學(xué)習(xí)曲線Learning curve

生命周期預(yù)算Life-cycle budgeting 生命周期成本法Life-cycle costing 業(yè)務(wù)管理Line management

線形成本函數(shù)Linear cost function 線性規(guī)劃Linear programming 主產(chǎn)品Main product

自產(chǎn)/外購(gòu)決策M(jìn)ake-or-buy decisions 管理會(huì)計(jì)Management accounting 例外管理Management by exception

管理控制系統(tǒng)Management control system 制造單元Manufacturing cells

生產(chǎn)周期時(shí)間Manufacturing cycle time, Manufacturing lead time

分配的制造費(fèi)用Manufacturing overhead allocated, Manufacturing overhead applied 制造類企業(yè)Manufacturing-sector companies 安全邊際Margin of safety

市場(chǎng)營(yíng)銷Marketing

市場(chǎng)分額差異Market-share variance 市場(chǎng)規(guī)模差異Market-size variance 全面預(yù)算Master budget

全面預(yù)算生產(chǎn)能力利用Master-budget capacity utilization

材料需求規(guī)劃Materials requirements planning

用料單Materials-requisition record

商業(yè)類企業(yè)Merchandising-sector companies 混合成本Mixed cost, semivariable cost 道德風(fēng)險(xiǎn)Moral hazard 動(dòng)機(jī)Motivation 多重共線性Multicollinearity 多變量回歸Multiple regression 凈利潤(rùn)Net income 凈現(xiàn)值法Net present value(NPV)method 凈可實(shí)現(xiàn)值法Net realizable value(NPV)method 名義回報(bào)率Nominal rate of return 非線性成本函數(shù)Nonlinear cost function 非價(jià)值增加成本Nonvalue-added cost 正常生產(chǎn)能力利用Normal capacity utilization 正常成本法Normal costing 正常毀損Normal spoilage 目標(biāo)函數(shù)Objective function 準(zhǔn)時(shí)表現(xiàn)On-time performance 一次性特殊訂單One-time-only special order 經(jīng)營(yíng)預(yù)算Operating budget 營(yíng)業(yè)部門Operating department 營(yíng)業(yè)利潤(rùn)Operating income 經(jīng)營(yíng)杠桿Operating leverage 經(jīng)營(yíng)Operation 經(jīng)營(yíng)成本核算系統(tǒng)Operation-costing system 機(jī)會(huì)成本Opportunity cost 資本機(jī)會(huì)成本Opportunity cost of capital 采購(gòu)訂單成本Ordering costs 組織架構(gòu)Organization structure 結(jié)果Outcomes 產(chǎn)出單位成本Output unit-level costs 外部采購(gòu)Outsourcing 分配過多的間接成本Overabsorbed indirect costs, Overapplied indirect costs, overallocated indirect costs 加班獎(jiǎng)金Overtime premium 帕累托圖Pareto Diagram 局部生產(chǎn)力Partial productivity 回收期法Payback method 最大負(fù)荷定價(jià)Peak-load pricing 完全競(jìng)爭(zhēng)市場(chǎng)Perfectly competitive market 期間成本Period costs 實(shí)物計(jì)量法Physical measure method 計(jì)劃Planning

現(xiàn)實(shí)的生產(chǎn)能力Practical capacity 掠奪性定價(jià)Predatory pricing 預(yù)防成本Prevention costs

轉(zhuǎn)入成本Previous department costs, transferred-in costs

價(jià)格折扣Price discount

區(qū)別定價(jià)Price discrimination

價(jià)格恢復(fù)構(gòu)成Price-recovery component 主要成本Prime costs 預(yù)測(cè)報(bào)表Pro forma statements 概率Probability

概率分布Probability distribution

問題解決Problem solving

分步成本核算系統(tǒng)Process-costing system 產(chǎn)品Product

產(chǎn)品成本Product cost 產(chǎn)品成本互補(bǔ)Product-cost cross-subsidization

產(chǎn)品差異化Product differentiation 產(chǎn)品生命周期Product life cycle 產(chǎn)品組合決策Product mix decisions 成本高計(jì)的產(chǎn)品Product overcosting 產(chǎn)品支持成本Product-sustaining costs 成本少計(jì)的產(chǎn)品Product undercosting 生產(chǎn)Production

生產(chǎn)部門Production department

生產(chǎn)量水平Production-denominator level 生產(chǎn)力Productivity

生產(chǎn)力構(gòu)成Productivity component 利潤(rùn)中心Profit center

按比例分配Proration

采購(gòu)訂單提前量Purchasing-order lead time 采購(gòu)成本Purchasing costs PV圖PV graph

定性因素Qualitative factors 質(zhì)量Quality

定量因素Quantitative factors

真實(shí)回報(bào)率Real rate of return

交互分配法Reciprocal allocation method, reciprocal method

業(yè)務(wù)流程再造Reengineering

精練化成本系統(tǒng)Refined costing system 回歸分析Regression analysis 相關(guān)成本Relevant costs 相關(guān)范圍Relevant range 相關(guān)收入Relevant revenues 再訂購(gòu)點(diǎn)Reorder point 要求的回報(bào)率Required rate of return 研發(fā)Research and development 剩余收益Residual income 剩余項(xiàng)Residual term 責(zé)任會(huì)計(jì)Responsibility accounting 責(zé)任中心Responsibility center 投資報(bào)酬率Return on investment 收入分配Revenue allocation 收入中心Revenue center 收入動(dòng)因Revenue driver 收入對(duì)象Revenue object 收入Revenues 返工Rework 合適規(guī)模Rightsizing 安全庫(kù)存Safety stock 銷售組合Sales mix 銷售組合差異Sales mix variance 銷售數(shù)量差異Sales-quantity variance 分離點(diǎn)銷售價(jià)值法Sales value at splitoff method 銷售數(shù)額差異Sales-volume variance 業(yè)務(wù)記錄Scorekeeping 廢料Scrap 銷售價(jià)格差異Selling-price variance 敏感性分析Sensitivity analysis 可分離成本Separable costs 階梯法Sequential allocation method, step-down allocation method, step-down method 順序追溯Sequential tracing 服務(wù)部門Service department, supporting department 服務(wù)類企業(yè)Service-sector companies 服務(wù)支持成本Service-sustaining costs 單變量回歸Simple regression 單一成本分配率法single-rate cost-allocation method, single-rate method 斜率系數(shù)Slope coefficient 原始憑證Source document 設(shè)定分析Specification analysis 分離點(diǎn)Splitoff point

毀損Spoilage

人事管理Staff management

單一個(gè)體成本分配法Stand-alone cost-allocation method

單一個(gè)體收入分配法Stand-alone revenue-allocation method 標(biāo)準(zhǔn)Standard

標(biāo)準(zhǔn)成本Standard cost

標(biāo)準(zhǔn)成本法Standard costing 估計(jì)系數(shù)標(biāo)準(zhǔn)差Standard error of the estimation coefficient 標(biāo)準(zhǔn)投入Standard input 標(biāo)準(zhǔn)價(jià)格Standard price 靜態(tài)預(yù)算Static budget

靜態(tài)預(yù)算差異Static budget variance 階梯式成本函數(shù)Step cost function 脫銷成本Stockout costs

戰(zhàn)略成本管理Strategic cost management 戰(zhàn)略Strategy

沉沒成本Sunk costs

超級(jí)變動(dòng)成本法Super-variable costing, throughput costing 供應(yīng)鏈Supply chain

單位目標(biāo)成本Target cost per unit

單位目標(biāo)營(yíng)業(yè)利潤(rùn)Target operating income per unit

目標(biāo)價(jià)格Target price

目標(biāo)投資回報(bào)率Target rate of return on investment

理論生產(chǎn)能力Theoretical capacity 約束理論Theory of constraints 物料貢獻(xiàn)Throughput contribution 時(shí)間動(dòng)因Time driver

貨幣時(shí)間價(jià)值Time value of money 全要素生產(chǎn)力Total factor productivity(TFP)全部間接費(fèi)用差異Total-overhead variance 轉(zhuǎn)移價(jià)格Transfer price 觸發(fā)點(diǎn)Trigger point 不確定性Uncertainty

分配不足的間接成本underabsorbed indirect costs, underapplied indirect costs, underallocated indirect costs 不利差異Unfavorable variance 單位成本Unit cost 未用生產(chǎn)能力Unused capacity 價(jià)值增加成本Value-added cost 價(jià)值鏈Value chain 價(jià)值工程Value engineering 變動(dòng)成本Variable cost 變動(dòng)成本法Variable costing 變動(dòng)間接費(fèi)用效率差異Variable overhead efficiency variance 變動(dòng)間接費(fèi)用彈性預(yù)算差異Variable overhead flexible-budget variance 變動(dòng)間接費(fèi)用耗費(fèi)差異Variable overhead spending variance 差異Variance 加權(quán)平均的分步法Weighted-average process-costing method 在產(chǎn)品存貨Work-in-process inventory

在產(chǎn)品Work-in-process

第四篇：口腔科常用英文術(shù)語

口腔科常用英文術(shù)語

1.My tooth is aching again.（我的牙又疼了。）

2.One of my teeth is trouble me.(我有一顆牙疼。)

3.I have got anawful toothach.It kept me awake the whole night.（我的牙很疼，整晚未眠）

4.One of my incisors is loose and aching.（我的一顆門牙松動(dòng)而且疼。）

5.This tooth on the lower jaw is sensitive to heat and hot.（下頜的這顆牙對(duì)冷熱很敏感。）

6.I think one of the back ones at the top is giving most of trouble.（我覺得上排有一個(gè)后牙疼的最厲害。）

7.I suffer pain when my teeth are exposed to heat.（我的牙碰到熱時(shí)感到疼痛。）

8.There are several painful spots in my mouth，and salty and sour things make it sting.（我嘴里有幾塊地方疼，咸的和酸的都蜇著疼。）

9.I have a burning and thickening sensation in my mouth.（我嘴里有灼熱和增厚的感覺。）

10.He has pain in his teeth or jaw.(他的牙齒和下巴疼痛。)

11.He has some problems with his teeth.(他牙齒有問題。)

12.The tooth hurts only when he bites down on it.(他咬東西時(shí)，牙齒就痛。)

13.His gums are red and swollen.(他的牙床紅腫。)

14.His tongue is red and sore all over.(他的舌頭到處紅和痛。)

15.His breath smells bad and he has a foul taste in his mouth.(他口里有怪味。)

16.His gums do bleed.(他牙床有出血。)

17.He has some sore swellings on his gum or jaw.(他的牙床和下巴腫痛。)

18.He has sore places on or around the lip.(他的嘴唇和周圍都很痛。)

19.There are cracks at the corners of his mouth.(他的嘴巴角落破了。)

20.There are some discolored areas inside on his tongue.(他舌頭里邊有些地方顏色怪怪的。)

1.What can I do for you？你有什么事？

2．May I help you？我能幫你什么忙？

3．Please take a seat！/please sit down！請(qǐng)坐下．

4．Wait a moment，please．請(qǐng)等一等．

5．Sorry to have kept you waiting.對(duì)不起讓你久等了．

6．It is not serious．病情不嚴(yán)重．

7．Don't worry．/There is nothing to worry about.不必顧慮。

8．You need a thorough examination．你需要做一個(gè)全面檢查．

9．You will have to stay in hospital for sevral days．你需要在醫(yī)院里住幾夭． /We think that you had better be hospitalized我們認(rèn)為你最好住進(jìn)醫(yī)院來。

10． You should stay in bed for a few days.你需要臥床幾天．

11． You can keep on working．/You can carry on with your work.可以繼續(xù)工作。

12． You should be very careful for a week or two這一兩周內(nèi)，你需要很注意。

13.Try to relax and keep calm．盡量放松保持鎮(zhèn)靜。

14． You'll soon be all right．你很快就會(huì)好起來的．

15． 1'm sure this medicine will help you a great deal．這藥對(duì)你肯定會(huì)很有效的．

16． Feeling well again is a rather slow process，I'm afraid.恐怕痊愈將是一個(gè)很慢的過程．

17． You will have to wait for twenty minutes．你需要等20分鐘．

18．Complete recovery will take a rather long time．徹底恢復(fù)需要一段很長(zhǎng)的時(shí)間。

19． You will have to come here for periodical check-ups．你需要定期來門診檢查．

20． If you feel worse，please come back to the clinic right away.要是你覺著病加重了，就請(qǐng)馬上來門診。

How are you,sir?

2、Are you all right,madam?

3、How are you feeling now,madam? What seems to be your problem,sir? What seems to be wrong/the matter with you? Is there anything wrong with you? What's happened to you?

What's up? What are you suffering from? Are you having any discomfort?

What seems to be your trouble?/What's troubling you? What hurt you?

What ails you? How are you keeping?

1病人在右下頜的大臼齒，有一放射透過性的病變。

The patient has a radiolucent lesion below the molar teeth in the right mandible.2他因口底下左下頜處疼痛和腫脹有72小時(shí)而受檢。

He was examined with a 72-hour complaint of pain and swelling under the left jaw in the floor of the mouth

3右側(cè)頰部粘膜下，有帶痛的腫脹。There is a tender swelling beneath the right buccal mucosa.4在右下齒齦上 on the right lower gingiva

5在下頜右角處 at the right angle of the mandible

6不能開口 inability to open the mouth

7把口張開到最大限度并無困難 have no difficulty in opening one＇s mouth to its full extent

8口內(nèi)大干，以致病人咀嚼和吞下食物，都有困難。

The mouth is so dry that it is difficulty for the patient to masticate and swallow food.9在上腭有一個(gè)無痛性的腫脹。There is a painless swelling in the roof of the mouth.10在上星期腫塊大了起來 mass was growing larger during last week

-腫塊大小未變 the sizes remained stationary

11拔牙后，他流了10天的血。He bled for 10 days following the extraction of a tooth-12牙痛頻發(fā) continual bouts of toothache

13-一陣陣劇烈的牙痛 the pangs of a toothache

14咀嚼時(shí)，有偶發(fā)的、暫時(shí)的、不可言狀的疼痛或敏感。

There is occasional, transient, nondescrpit pain, or sensibility during mastication.15該齒對(duì)于壓迫作痛，且有鈍麻如咬的疼痛。

The tooth became sroe to pressure and there is a dull gnawing pain

16疼痛未停止 the pain did no ease 17疼痛減輕了 the pain became lighter

口唇 Lips: 對(duì)稱 symmetry, 顏色color, 濕潤(rùn)度moisture, 紫紺 cyanosis, 皰疹 herpes.粘膜 Mucosa: 顏色 color, 色素沉著 pigmentation, 潰瘍 ulceration.齒齦 Gums: 齒齦膿漏pyorrhea, 出血 bleeding, 齒齦炎gingivitis, 齒齦腫脹swelling of gums.舌 Tongue: 顏色 color, 乳頭萎縮 papillary atrophy, 潰瘍ulceration, 扁斜deviation, 運(yùn)動(dòng) movement, 舌苔coating.牙齒 Teeth:無齒的 edentulous, 牙齒數(shù)目 number present, 口腔衛(wèi)生欠佳或良好 hygiene poor or good, 牙根 roots, 齒髓炎pulpitis, 假牙false teeth, 齲齒 caries, 失去的牙齒missing teeth, 修補(bǔ)牙齒 dental repair(牙冠crowns, 裝橋術(shù)bridgework, 鑲嵌inlay, 充填filling)口臭 Halitosis(fetor oris;foul or bad breath)

第五篇：英文合同術(shù)語

Terminology of a Contract

1.verbs to be frequently used in a contract:

copy/duplicate:復(fù)制negotiate/discuss:討論

draw up/make up起草initial:草簽

interprete/construe 解釋hand over:轉(zhuǎn)交

cancel/annul 取消revise:修改

execute/perform/implement: 履行sign:簽訂

make/conclude:訂立accept:接受

forward:發(fā)送consider:審查

infringe/break:違反terminate:解除

supplement補(bǔ)充finalize:最后商定

2.Expressions

Market condition 市場(chǎng)行情

Start-up cost開發(fā)新產(chǎn)品費(fèi)用

Lump sum cost: 一次性費(fèi)用

Cover cost: 索取費(fèi)用

Depreciation charges/costs折舊費(fèi)

Overhead charges:雜費(fèi)

3.take effect:生效

4.It’s a policy enforced by the company.這是公司實(shí)施的政策。

5.go against :違背，反對(duì)

6.our position/stand is very firm.我們的立場(chǎng)非常堅(jiān)定。

7.branch out/diversify:擴(kuò)大業(yè)務(wù)。

8.Quality is more important than appearance.質(zhì)量比外觀更重要。

9.to sell our image/宣傳我們的形象。

10.keep up with/跟上；in the processs of/在。。過程中

11.update/upgrade: Vt.更新，省級(jí)，提高tighten up/enforce強(qiáng)化（限制措施等）

12.make a huge impact/產(chǎn)生巨大的影響;minimize the inventory level:縮減庫(kù)存量

13.have a sale:搞一次促銷；After-sale service is crucial/售后服務(wù)至關(guān)重要

14.I have no choice but to play it by ear/我只好隨機(jī)應(yīng)變

15.warrantyn.(正當(dāng))理由,(合理)根據(jù), 授權(quán), 擔(dān)保, 保證, 根據(jù)

16.delivery n.遞送, 交付, 分娩, 交貨, 引渡；n.[律] 財(cái)產(chǎn)等的正式移交；發(fā)送,傳輸 17.