第一篇：英文寫作術(shù)語大全

英文寫作術(shù)語大全（中英文對照）

abstract words抽象詞acknowledgement致謝active voice主動語態(tài)affirmative sentence 肯定句agent施動者alliteration頭韻ambiguity歧義American English美式英語 analogy類比analytic expression分析型表達 anastrophe詞語倒裝法 anticlimax order突降法anti-rhetorical反修辭antithesis對照對偶 antonomasia換稱antonym反義詞apostrophe撇號(即')appositive同位語archaic words古詞argumentation議論文argumentative writing 議論文寫作article冠詞ascending order遞增法association聯(lián)想attitude態(tài)度audience聽眾awkwardness拙劣balanced sentence平衡句base詞根beginning 開頭

beginning paragraph 開頭段落 between sentences 句際bibliography書目big words大詞block contrast批對比法body主體bookish verbs學(xué)究式動詞 brainstorming頭腦風(fēng)暴法 brevity簡練British English英式英語broken sentence破碎句capitalization用大寫

case study案例分析

casual style非正式文體 causal analysis因果分析

cause-effect development 由因到果發(fā)展法 central thought中心思想Chinese interference 中文干擾Chinglish中國式英語 choice of words選詞choppy sentence斷續(xù)句 循環(huán)圓周結(jié)構(gòu)circumlocutory兜圈子的clarity明晰classical rhetoric古典修辭模式 classification分類發(fā)展法

clear reference of pronoun 代詞前指明晰 clear sentence意義明晰句 cliché陳詞濫調(diào)climax order遞增順序clipped words詞省略拼法 closing paragraph結(jié)尾段落coherence連貫coherent連貫的cohesion粘著性cohesive device粘著手段collective noun集體名詞collocation搭配colloquial口語化的colloquial context口語語境colloquialism口語化colon冒號combination句子合并組合法 comma逗號common words普通詞 常用語communication means 交際手段comparison比較法Complete essay checklist 作品核查項目單 complete sentence完整句complex sentence復(fù)雜句complimentary close 結(jié)尾套語

compound sentence 復(fù)合句 復(fù)雜復(fù)合句 conceptual repetition 概念重復(fù)法 concise簡潔conclusion結(jié)論/ 6

concrete illustration 具體闡明concrete words實義詞confusing sentence 意義混亂句 conjunction連詞connective聯(lián)系詞connotation內(nèi)涵connotative meaning 內(nèi)涵意義conscious logic邏輯意識consistency一致性consistent diction選詞一致性 consonant輔音consultative style商談體content內(nèi)容context語境contraction省略contrast對比法controlling idea主要思想，conversion詞性轉(zhuǎn)換表達法 co-occurrence共現(xiàn)coordinating conjunction 復(fù)合句連詞 coordination復(fù)合correlation相關(guān)性corrupt English迂腐英語cross-cultural writing 跨文化寫作 culture文化curriculum vitae簡歷dangling modifier懸垂修飾語 dash破折號dateline寫信日期欄 declarative sentence 陳述句deduction演繹法deductive演繹邏輯的 deductive argumentation 演繹論證definite article定冠詞definition定義法denotation外延denotative meaning 外延意義descending order遞降順序description描寫descriptive描述性的descriptive writing描寫文development發(fā)展diagram圖表說明diction選詞differentiation區(qū)別digressive 跑題、離題的，印象法描寫的直接法 direct thinking pattern 直接了當?shù)乃季S模式

directions題義指令discourse pattern篇章模式

distance from tone 語調(diào)產(chǎn)生距離，偏離計劃主題 division分析分類法 documenting the paper 論文引證domesticating strategy 歸化戰(zhàn)略domestication歸化法drably表達干巴draft草稿

effect-cause development 由果到因發(fā)展法 effective paragraph 表述有力的段落 effective sentence表達有力的句子 effective variety表達有力的變化 egalitarian(思維)平等化 elaboration進一步詳盡闡述 electronic news media 電子新聞媒體 embedding structure 內(nèi)嵌結(jié)構(gòu)emotional coloring 感情色彩emphasis強調(diào)emphatic phrases強調(diào)性短語 emphatic structure強調(diào)性結(jié)構(gòu) emphatic words強調(diào)性詞語 ending結(jié)尾ending paragraph結(jié)尾段落English thinking英語思維English thinking characters 英語思維特征 English thinking pattern 英語思維模式 enumeration列舉法epigrammatic effect 雋語效果establish context確立語境establish rapport建立溝通基礎(chǔ) euphemism委婉語evaluating information 評估材料evidence證據(jù)exclamation mark感嘆號exclamatory sentence 感嘆句exemplification舉例法

expected functions（信件的）期望交際功能 expletive虛詞填充詞 explicit language明示的語言 explicitness明示性exposition闡述文議論文 expository writing議論文寫作 expounding解釋詳細說明 expressionism表現(xiàn)主義fallacy in argumentation 論證謬誤familiar熟悉的faulty parallelism錯誤平行feedback反饋fiery language情緒激動的語言 figure of speech修辭filler words填充詞first draft第一稿first-person point of view 第一人稱flashback倒敘focus中心foreignization外化法foreignizing strategy 外化戰(zhàn)略formal正式的formal letter正式信函formal repetition形式重復(fù)法 formal style正式文體formal words正式體詞語

formulating thesis statement 寫作主題句 four-character expression(漢語)四字成語 fragmental sentence 破碎句free choice自由選擇frequency of usage 使用頻率frozen expressions 極正式用語 frozen style極正式文體 full spelling完全拼法full stop句號fullness(段落發(fā)展)充分性 general connotation 普遍內(nèi)涵意義 general pattern常見形式general words一般詞匯generalization概括法

general-specific pattern 由概括到具體發(fā)展模式genres風(fēng)格、體裁 gobbledygook官樣文章、冗長費解的語言grammatical devices 語法技巧grammaticality符合語法性 heading信頭historical association 歷史聯(lián)想hyperbole夸張法hyphen分號hyphenated words用連字號連接的詞 hyponymy下義關(guān)系hyponym下義詞

ideographic synonym 相對近義詞 idiom成語idiomatic usage習(xí)慣用法illustration佐證imperative sentence 祈使句

impersonal非個性化的、客觀的implicit language含蓄語言implicitness含蓄implied meaning隱含意義impressionistic description 印象描寫法 indefinite article不定冠詞indent行縮進in-depth analysis深度分析individual words獨立個體詞 individualistic個性化induction歸納法inductive歸納法的inductive argumentation 歸納法論證法 inductive reasoning 歸納法論證 infinitive mark不定式標記

inflexible and explicit logic 剛性顯性邏輯 informal非正式的informal letter非正式信函 information focus信息中心information missing 信息遺漏informative提供信息的、提供知識的innuendo諷刺、暗指 inside address信內(nèi)地址

interpretation of examples 對例子的詮釋 interpretative reporting 詮釋性報告 interrogative sentence 疑問句interrupting expressions 插入短語intimate親密intimate style親密體

inverted pyramid form 倒金字塔形式 inverted word order 詞序顛倒法 involved modifiers 復(fù)雜修飾語 involved sentence意義復(fù)雜句 irony反語jargon行話journalese新聞體journalistic writing新聞寫作justify the significance 論證意義keep to the point緊扣主題key words關(guān)鍵詞lack of inflection缺少詞形變化 language problem語言問題learned words學(xué)術(shù)用詞lengthy passage過長段落letter信函levels of usage用法層次lexical reference句法前指法

lexical stylistic devices 句法風(fēng)格技巧 line shifting換行

linear thinking pattern 線形思維模式 listing列舉literal meaning字面意義literary context文學(xué)性語境 literary works文學(xué)作品literature review文獻回顧litotes反語法、間接肯定法、曲言法 locating information 搜索定位材料 logical paragraphing 邏輯分段法

logical thinking modes 邏輯思維模式，邏輯詞邏輯短語 logicalness邏輯性long sentence長句loose sentence松散句loss of style偏離一貫的風(fēng)格 main body主體main idea主要思想main point要點manuscript手稿、原稿 margin頁邊距materials collecting 材料搜集materials sorting材料析選maxim of manner方式次則maxim of quality質(zhì)量次則maxim of quantity數(shù)量次則maxim of relevance 相關(guān)次則meaning意義means手段

mechanical English 缺乏靈活的英語 message信息messy混亂metaphor隱喻metonymy借代midget words小詞、常用詞 militant tone態(tài)度強硬的語調(diào) misplaced modifier 錯位修飾語 modifier修飾語monotony單調(diào)mood語態(tài)mood shifting語態(tài)轉(zhuǎn)換mouth-filler口頭禪narration敘述體narrative敘述體的narrative writing敘述體寫作

nature of English language 英語語言本質(zhì) neat整潔

negative meaning負面意義

negative sentence否定句newly coined words 新撰詞news report新聞報道

news report top-heavy 新聞報道的頭重模式 nominalization名詞化non-literature works 非文學(xué)作品 nonrestrictive clause 非限制性從句 nonrestrictive phrase 非限制性短語 nonverbal language 非言語語言（手勢、表情等）noun-oriented sentence 傾向名詞化的句子 novel小說number數(shù)number shifting數(shù)的轉(zhuǎn)換objective description 客觀描寫obscurity意義不明on equal footing（寫作風(fēng)格）平等化 one-sentence paragraph 一句段落onomatopoeia擬聲詞opening paragraph 開頭段落organization組織outline提綱oxymoron矛盾修飾法 padded expression 兜圈子的表達 parady仿擬paragraph段落 獨立實體的段落 paragraph development 段落發(fā)展法 paragraphing分段法parallel structure平行結(jié)構(gòu)parallelism平行結(jié)構(gòu)parentheses插入語圓括弧 parenthetical expressions 插入語passive sentence被動句period句號periodic sentence圓周句person人稱person shifting人稱轉(zhuǎn)換personal個體化的personal connotation 對個體而言的內(nèi)涵意義 personal letter個人信函personification擬人化persuasive writing勸服性寫作、以勸說為目的的寫作

phonetic stylistic device 語音風(fēng)格技巧 phrasal verbs短語動詞plain sentence相對修辭句的平白句 plantification擬物

point意義點point of view觀點point-by-point contrast 逐點對比polite禮貌體的poor English英語表達力貧乏的 positional relation位置相關(guān)positivist-empirical 經(jīng)驗實證性 power of communication 溝通力practical writing應(yīng)用文寫作 precise word表達精確的詞匯 precision精確prefix前綴preparatory reading 寫作預(yù)備閱讀 preposition介詞presenting ideas闡述觀點prewriting寫作前

printed name of the sender 印刷體寫信人姓名 printed news media 印刷體新聞媒體 problem-solution提出問題-解決問題的模式process程序法pronoun代詞pronoun shifting代詞轉(zhuǎn)換proofread校對proper names專有名詞public（語篇系統(tǒng)特征）公開性 pun雙關(guān)語punctuation標點punctuation mark標點符號purposefulness目的性Queen's English標準英語question mark問號quotation引用quotation mark引號quoted speech 引語reader讀者readers-oriented讀者為中心的 reader-responsible讀者文責(zé)的 reasoning論證

redundant collocation 多余搭配reference line參考行register語域 句際關(guān)系relative noun關(guān)系名詞relative synonym相對近義詞 repetition重復(fù)

repetition of structure 結(jié)構(gòu)重復(fù)法 report writing報告寫作research paper writing 研究報告寫作

restatement重申法resume個人簡歷return address回信地址

returning to the beginning 照應(yīng)開頭法 revise修改rhetoric修辭rhetoric of sentence 句子修辭rhetorical analogy修辭類比rhetorical question反問句rhetorical words華麗用語round character性格充分體現(xiàn)的人物 roundabout style迂回風(fēng)格run-on sentence“連環(huán)”句 salutation稱呼語sample樣本sarcasm諷刺semicolon分號sentencing組句setting場景shades of meaning 隱含義short preposition短介詞short sentence短句short story短篇故事signature簽名simile明喻simple English簡明英語simple sentence簡單句simple words簡單詞sincerity真誠性

singleness of purpose 目的唯一性 situation情景

situationally appropriate 于情景貼切的 slang俚語social association社會聯(lián)想special terms特殊術(shù)語specific words具體詞匯speech口頭言語spelling拼寫stage步驟法statistics數(shù)據(jù)法strength of meaning 意義力度strength of word詞語力度stringy sentence“連環(huán)”句 structural behavior 結(jié)構(gòu)行為style風(fēng)格、文體 style is the man風(fēng)格即人style makes sense風(fēng)格即成意義

stylistic coloring文體色彩stylistic label文體標記stylistic reference文體照應(yīng)stylistic synonym風(fēng)格近義詞 stylistically appropriate 于文體貼切的 sub-ideas次思想subject主題subject line主題行subject-oriented以主題為中心的 subject-verb agreement 主謂一致subordination句子從屬組合法 subsidiary points副觀點substantial verb實義動詞substitution替代法sub-topics副主題suffix后綴summary摘要superordinate上義詞，高級詞 suspense懸念syllable音節(jié)syllogism三段論、演繹推理 symbolic符號的synaesthesia通感，同感 synecdoche提喻synonym近義詞

syntactical stylistic device 句法風(fēng)格技巧synthetic expression 綜合型表達 systematic系統(tǒng)性tense shifting時的轉(zhuǎn)換terse passage簡練的行文 test writing應(yīng)試寫作textual distribution文稿布局the right style合適的風(fēng)格 theme主題

third-person point of view 第三人稱 timed writing限時作文title writing標題寫作to preach訓(xùn)導(dǎo)式、說教式 to reason講道理、邏輯論證 tone語調(diào)tones of voice語氣topic話題topic sentence主題句transferred epithet/ hypallage 移就 transition過渡transitional mark過渡標記transitional techniques 過渡技巧

truthfulness真實性

types of characters 人物性格類別 ungrammaticality不符合語法性 unity統(tǒng)一性unnatural shifting不自然轉(zhuǎn)換 usage用法variation趨勢分析variety多樣化verbal language言語語言verbalization動詞化

verb-oriented sentence 傾向動詞化的句子 vigor力度vividness生動vocabulary詞匯vogue slang流行俚語vowel元音vulgar words平民詞語word class詞類word division斷詞法word order詞序word power單詞表達力 wordiness多話、羅嗦 wordy羅嗦的writer-responsible作者文責(zé)的 writer's purpose作者目的writing寫作writing attitudes寫作態(tài)度writing process寫作過程writing purpose寫作目的zero affix零綴詞性轉(zhuǎn)換法 zero derivation零綴詞性轉(zhuǎn)換法

第二篇：廣告業(yè)常用英文術(shù)語

AAAA America Association of Advertising 美國／廣告代理商協(xié)會

advertising 廣告、廣告活動

advocacy advertising 倡導(dǎo)型廣告

Account Executive 客戶主管

Account planning 客戶策劃

Account Services 客戶部

Advertise 廣告主

Advertising Department 企業(yè)廣告部

agency 廣告代理商

Art Director 美術(shù)指導(dǎo)

Assistant Partner 董事助理

bid [bid] 廣告競標

business-to-business advertising(B2B advertising)B2B廣告

brand image 品牌映象

capitalism 資本本主義，資本運營

commercial advertising 商業(yè)廣告

communication process 傳播過程

comparative advertising 比較廣告

consumer advertising 消費品廣告

consumerism 消費模式

customer 顧客

Chief Executive Officer(CEO)首席執(zhí)行長官

Chief Financial Officer(CFO)首席財務(wù)官

client 客戶

Copywriter 廣告撰告人

Creative Department 創(chuàng)作部

Creative Director 創(chuàng)意總監(jiān)

deceptive advertising 虛假廣告

department 部門

design 設(shè)汁稿

data 數(shù)據(jù)

director 主管

end-user 最終用戶、實際使用者

industrial advertising 工業(yè)廣告

institutional advertising 社團機構(gòu)廣告

Management Supervisor 管理監(jiān)督 Market share 市場占有率

Marketing 營銷

Media Department 媒介部

media planning 媒體策劃

media 媒介

national advertising 全國性廣告

noncommercial advertising 非商業(yè)廣告

pitch 提案

professional advertising 業(yè)服務(wù)型廣告

public service advertising(PSA)公益廣告

puffery 吹捧式的廣告

qualitative 定性的quantitative 定量的Research Department 調(diào)查部

retail advertising 零售商廣告

Sister agency 同屬同-集團的廣告公司

supplier 制作公司

Traffic Department 流程協(xié)調(diào)部

Brainstorming 頭腦風(fēng)暴法

Campaign 廣告攻勢

Commercial 影視廣告片

coupon 贈券、折價券

logo 品牌標識

magazine 雜志

media budge 媒體預(yù)算

media mix 媒體組合medium 媒體(指某個媒體)metropolitan 大都會的outdoor 戶外媒體

promotion 推廣 用品

public relations(PR．)公共關(guān)系

radio 廣播媒體

Situation Analysis 背景分析

Slogan 廣告口號

Television program 電視節(jié)目

Website [websait] 主頁，網(wǎng)站

Drive-time 交通高峰時間 So big 做大

Numbers 數(shù)據(jù)

Yeah 是的(對啦)A priori 先驗估汁(演繹法)A posteriori 實測值(歸納法)Code 編號

debranding 品牌屏蔽測試

depth Interview 深度訪談

desk research 案頭調(diào)研

dichotomous question 兩分問題

double-barreled question 兩難問題

double-blind 雙盲測試(指實驗組和對照組)fatigue bias 疲勞偏差

fieldwork 現(xiàn)場調(diào)查

focus group 焦點小組

interview 訪談

market research 市場調(diào)查

mystery shopping 以購物為掩護的調(diào)查

observation 觀察

panel 重復(fù)凋查樣本群

participant 參與者

population 總?cè)丝?，總體

sample 抽樣誤差

skew 歪曲

survey 調(diào)查

tabulation 統(tǒng)計制表

boil down to 歸結(jié)為

hard-and-fast 明確易懂

pretty much 大致上

analysis 分析

community relation 社區(qū)關(guān)系

competitor 競爭者、對于

content integration 軟性廣告

cost effective 廣告成本效益

creative 創(chuàng)意

government relations 政府關(guān)系

grass roots marketing 貼身式營銷

industry 行業(yè)

integrated marketing communication 整合營銷傳播

litigation 起沂，訴訟 markets 市場組合media service 媒介代理

merger 企業(yè)合并

online advertising 在線廣告

point-of-purchase（pop）焦點廣告

position 定位

print平面廣告媒體

publics 公眾群體

strategic philanthropy 策略性公益事業(yè)

strategy 策略、策劃

target audience 目標受眾

web design 網(wǎng)站設(shè)計

digital 數(shù)字化

co-marketing 聯(lián)袂營銷

conference 會議

consulting 咨詢

corporate identity 企業(yè)識別

culture-specific 文化(民族)特性

demographic marketing 人口統(tǒng)汁特征營銷

direct mail(DM)直郵廣告

direct marketing 直銷

event planning 活動策劃

exhibition stand 展臺

integrated branding 整合品牌傳播

internal corporate communications 企業(yè)內(nèi)部溝通

investor relations 股東關(guān)系

nontraditional 非傳統(tǒng)的packaging 包裝

product placement 產(chǎn)品涉入

promotion 活動

psychographic 心理統(tǒng)汁的retail 零售

retail space 零售市場區(qū)域

sales promotion 促銷活動

sponsorship 贊助

trade channels 業(yè)務(wù)渠道

vertical publications 行業(yè)刊物

viral marketing 傳染式營銷

best face forward 展現(xiàn)最佳面貌

speak with One voice 統(tǒng)一傳播口徑

the edge 優(yōu)勢 top to bottom 自上而下

Billboard 廣告路牌

Blow in card 報刊廣告插頁

Bulldog edition 報紙的早發(fā)版

Car card [ka：ka：d] 車廂廣告

Counter advertising 異議式、對抗式廣告

Display advertisement 陳列式廣告

Electric spectacular 霓虹燈廣告

Free-standing insert 非裝訂廣告插頁

House organ 企業(yè)專刊(雜志)Insert 廣告插頁

Island display(超市內(nèi))堆頭式陳列

mail-order advertising 郵購廣告

network 電(視)臺網(wǎng)

out-of-home advertising 家外媒體

painted bulletin 手繪廣告牌

panel 廣告牌

pass-along reader 傳閱讀者

poster panel 用印刷畫 面拼貼的廣告牌

shelf screamers 貨架插件廣告物

supplementary media 輔助媒體(非大眾傳媒)vehicle 廣告載體

count out 清點，算出

make it through the day 過一整天

pass．．．off to 把……給出

pass-along reader 傳閱讀者

poster panel 用印刷四畫面拼貼的廣告牌

shelf screamers 貨架插件廣告物

supplementary media 輔助媒體

vehicle 廣告載體

count to 清點，算出

make it through the day 過一整天

pass．．．off to 把……給出

ad planning 廣告策劃

admen 廣告人

appeal 訴求

consumer behavior 消費者行為

copy platform 文案大綱

creative stratgy 創(chuàng)意策略

DAGMAR 廣告效果評估體系 Day part 時段

Decay constant 衰退常數(shù)

hierarchy-of-effect theory 效果層級理論

infomercial 電視直銷節(jié)日

market profile 市場狀況

market segmentation 市場細分

persuasion process 勸服過程

primary demand advertising 品類訴求廣告

product-related segmentation 產(chǎn)品消費量細分

seasonality 季節(jié)性

selective demand advising 選樣性訴求(品牌)廣告

soft sell 軟銷，感受型廣告

strategic planning 戰(zhàn)略策劃

teaser campaign 懸念式(調(diào)味)廣告攻勢

rule-of thumb 經(jīng)驗法則

brand manager 品牌經(jīng)理

corporate advising 企業(yè)廣告

family brand 多品類品牌

generic brand 非名牌(產(chǎn)品)green advertising 綠色策略式廣告

image advertising 形象廣告

line 產(chǎn)品系列

name-brand 名牌

national brand 全國性品牌

parity 同等

private brand 零售商自有品牌

product different 產(chǎn)品差異

product management品牌管理

product positioning 產(chǎn)品定位

reference group 參照組

tagline(廣告)行動口號

top-the-line 頂級的trade character 吉祥物

utility 好處，用途

really do something with 確實能用它做些文章

zccumulation 受眾數(shù)(特定周期內(nèi))audience duplication 重復(fù)受眾 brand development index 品牌成長指數(shù)

category development index(CDI)銷量成長指數(shù)

coverage 覆蓋率，覆蓋范圍

cumulative coverage 累計（總）覆蓋率

exposure 告顯露次數(shù)

frequency 廣告頻次

gross audience 受眾總量

gross impression 總印象

gross rating points 總收視點

loyalty index 忠誠度

mags 雜志(簡寫)

media concentration theory 媒體集合理論

media dominance theory 媒介優(yōu)勢理論

media plan 媒體計劃

net unduplicated audience 受眾

participation 參與

program delivery rate 節(jié)目到達率

reach 到達

turnover 受眾流失

overall 全部的

rerunning numbers 復(fù)核---的數(shù)據(jù)

archetype 標準受眾，原型

availability 空余時段

back-to-back 廣告連播

chain break 節(jié)目提示標板

circulation 發(fā)行量

continuity 持續(xù)型排期

continuous advertising 持續(xù)型廣告

fresh 新穎的

fringe time 非黃金時段

holding power 節(jié)目(頻道)凝聚力

holdover audience 既有觀眾

inherited audience 既有觀眾

open end 節(jié)日提示語廣告時段

piggyback 同一客戶廣告連播

prime time 黃金時報

pulsing 欄柵式(或間隔式)排期

roadblock 攔路廣告

run-of-schedule(ROS)非指定時段

staggered schedule 交錯排期 wave scheduling 波浪式排期

wear out 廣告磨損

ln lieu Of 代替

buried position 被淹沒的廣告位

column inch 欄／英寸(報紙廣告單位)double truck 雙頁／，告(跨頁)facing 一個廣告牌(戶外媒體單位)franchised position 專用廣告位置

insertion平面媒體廣告次數(shù)

insertion order 廣告版位定購

island position 獨立廣告版位

lifestyle segmentation 生活形態(tài)細分

local advertising 地方性廣告

make good 補償廣告

media buy 媒體購買

media buying service 媒體購買代理

narrow casting 小范圍播放(窄播)preferred position 首選廣告版位

readership 讀者人數(shù)

representative 媒體銷售代表

run-of-press 隨意安置的廣告版位

split run 分版刊登

spread[spred] 雜志跨頁

card rate 廣告市價

combination 套裝廣告價

controlled circulation 定向發(fā)行量

cost per point(CPP)每收視點成本

cost per thousand(CPM)每千人成本

earn rate 媒體折扣價

flat rate 統(tǒng)一價格

grid card 電波廣告刊例

guaranteed circulation 承諾發(fā)行量

horizontal publication 橫向出版物

AA（Account Assistant）客戶助理

Action Plan 行動方案

AD（Account Director）客戶總監(jiān)

Add Value 附加價值

Ads（Advertisement）廣告

Advertorial付費軟文

AE（Account Executive）客戶代表、客戶主任 Agency 代理商

AM（Account Manager）客戶經(jīng)理

Analysis Tools分析工具

Announcement 公告

Annual Report年報

AP(Asia-Pacific)亞太區(qū)

AR List 任務(wù)清單

ATL(Above the Line)線上活動

Attachment附件

Audience Awareness公眾認知度

Auto Industry 汽車行業(yè)

Awareness 認知

Background Analysis 背景分析

Background material 背景材料

Benchmark測試基準

BI(Behavior Identity)企業(yè)行為識別系統(tǒng)

Bidding 競標

Bio個人簡歷

Boilerplate公司簡介（附在新聞稿后面的關(guān)于該公司的簡短介紹）

Brand Communications Strategy品牌傳播戰(zhàn)略

Brand Loyalty品牌忠誠度

Brand Management Commission品牌管理委員會

Brand Management Consulting Firm品牌管理顧問公司

Brand Management品牌管理

Brand Planning/Designing品牌策劃/設(shè)計

Brand Positioning Survey品牌定位調(diào)查

Brand Positioning 品牌定位

Brand Promotion品牌推廣

Branding Strategy品牌戰(zhàn)略

Briefing Kit資料包

Briefing情況介紹

BTL(Below the Line)線下活動

BU（Business Unit）業(yè)務(wù)部門

Bulletin公告欄

Bundle 附贈品

Business E-Mail 商務(wù)電郵

Business Model商業(yè)計劃

Business Philosophy 經(jīng)營哲學(xué)

Business Strategy 經(jīng)營戰(zhàn)略

Campaign 公關(guān)或營銷活動

Career Development 職業(yè)發(fā)展

Career Planning職業(yè)計劃

Case study案例研究

Category 類別 Celebration 慶典活動

CEO Reputation Management CEO聲譽管理

CEO's Arrangement CEO接待

Channel 渠道

Chart 幻燈片中的頁面

China Golden Awards For Excellence in Public Relations中國最佳公共關(guān)系案例大賽

China International Public Relations Congress中國國際公共關(guān)系大會

CI（Corporate Identity）企業(yè)形象

CIPRA（China International Public Relations Association）中國國際公共關(guān)系協(xié)會

CIS（Corporate Identity Sysetm）企業(yè)形象識別系統(tǒng)

Client Database Management客戶數(shù)據(jù)管理

Client Oriented Strategy客戶導(dǎo)向戰(zhàn)略

Client Relations Development System客戶關(guān)系開發(fā)系統(tǒng)

Client Relations Evaluation System客戶管理評價系統(tǒng)

Client Relations Maintenance System客戶關(guān)系維護系統(tǒng)

Client Relations Management System客戶關(guān)系管理系統(tǒng)

Client Relations Management客戶管理管理

Client Relations Precaution System客戶管理預(yù)警系統(tǒng)

Client Relations Supporting System客戶管理支持系統(tǒng)

Client Relations客戶關(guān)系

Client Satisfaction Management客戶滿意度管理

Clipping Report剪報報告

Closing Phase結(jié)束階段

Code of Conduct行為準則

Code of Ethics 職業(yè)道德

Communication Model 傳播模式

Communications Kit新聞夾

Communications Management 傳播管理

Communications Regions傳播地域

Communications Strategy傳播戰(zhàn)略

Community Relations社區(qū)關(guān)系

Competitor競爭對手

Confidential 保密的、機密的Confidential Items保密條款

Consecutive Interpretation交互式翻譯

Consultant顧問

Consumer Buying Process 顧客購買過程

Consumer Database顧客數(shù)據(jù)

Consumer Orientation消費者導(dǎo)向

Consumers/Dealers Assembly用戶/經(jīng)銷商大會

Contact Person 聯(lián)系人

Continuous Education繼續(xù)教育

Controlling Phase 控制階段

Coordination Communicating協(xié)調(diào)溝通 Copywriter 文案

Copywriting公關(guān)文案

Core Competitiveness核心競爭力

Core Media核心媒體

Corporate Affairs企業(yè)事務(wù)

Corporate Image企業(yè)形象

Corporate Profile公司簡介

Corporate Reputation企業(yè)聲譽

Corporate Video 宣傳片

Cost Control成本控制

Cost Management成本管理

Creative & Design創(chuàng)意設(shè)計

Credential公司或個人簡介

Crisis Control 危機控制

Crisis Management Office危機管理辦公室

Crisis Management Planning危機管理策劃

Crisis Management Team危機管理小組

Crisis Management危機管理

Crisis Research危機研究

Crisis Statement危機聲明

Customer testimonial客戶證言

Datasheet宣傳頁

Decoration 現(xiàn)場布置（裝飾）

Demand Generation

Demo Booth 產(chǎn)品演示臺

Diagnosis診斷

Director總監(jiān)

Distributor 分銷商

DM（Direct mailing）直郵

Domain Name Registration 域名注冊

Donation捐贈

EC（East China)華東

Editorial Calendar媒體刊登計劃

Effective Communications有效傳播

Employee Compensation員工薪酬

Employee Relations員工關(guān)系

Environment Analysis環(huán)境分析

Environment Issues環(huán)境問題

Ethics of the Profession 職業(yè)道德

Event Management事件管理

Event Planning 事件策劃

Event事件、活動

Executing Phase 執(zhí)行階段

Execution 執(zhí)行 Executive President 執(zhí)行總裁

Fact Sheet資料（數(shù)字或其他材料）

FAQ 常見問題問答

Fashion Business時尚產(chǎn)業(yè)

Feature article 深度文章

Feature文章類型中的通訊

Finance Management財務(wù)管理

Financial Communications財經(jīng)傳播

Flyer 宣傳單頁

Follow-up跟進

Forum 論壇

GCG（Grand China）大中國區(qū)

Glossary詞匯表

Government Affairs政府事務(wù)

Government PR 政府公關(guān)

Government Relations政府關(guān)系

Govt（Government）政府

Graphics圖形文件

Greetings問候語

Health Care醫(yī)療保健

High Tech高科技

Hospital PR 醫(yī)院公關(guān)

Human Resource Management人力資源管理

IMC(Integrated Marketing Communications)整合營傳播

Implementation實施

Incentive Plan激勵計劃

Industry Participation行業(yè)參與

Initiating Phase 初始階段

INPUTS Evaluation Tools輸入級評估工具

Integration Management整合管理

Interactive PR 網(wǎng)上互動公關(guān)

Internal Magazine內(nèi)部期刊

Internal Communications System內(nèi)部傳播系統(tǒng)

Internal Communications內(nèi)部傳播

Internal Film內(nèi)部電影

Internal PR 內(nèi)部公關(guān)

International PR國際公關(guān)

Internet Communications網(wǎng)絡(luò)傳播

Internet Media Communications 網(wǎng)媒傳播

Interpersonal Communications人際傳播

Interpreter翻譯

Interview 專訪或面試

Introduction Lantern宣傳幻燈

Investor Relations投資者關(guān)系 Invitation Letter 邀請

IPR（Institute of Public Relations）英國公共關(guān)系協(xié)會

IPRA（International Public Relations Association）國際公共關(guān)系協(xié)會

Issue Diagnosis問題診斷

Issues Management問題管理

ISV（Individual Software Vendor）獨立軟件開發(fā)商

Job Evaluation績效考核

Journalist記者

Key Media關(guān)鍵媒體

Key Messages 關(guān)鍵信息

Keynote Speaker主題演講人

Keynote Speech主題演講

LA（Large Account）大客戶

LE（Large Enterprise）大客戶

Leadership 領(lǐng)導(dǎo)者

Legal Duty法律義務(wù)

Life Cycle of the Products 產(chǎn)品生命周期

Lobby游說

Logo標識

Long Term Program長期項目

Lucky Draw 抽獎

Marcomm（Marketing Communications）營銷傳播

Market Analysis Report市場分析報告

Marketing Communications Mix營銷傳播組合Marketing Communications營銷傳播

Marketing Strategy 市場營銷戰(zhàn)略

Marketshare 市場份額

Mass Media大眾媒體

MB（Medium business）中客戶

MC（Master of Ceremonies）主持人

MC（Middle China）華中

MD（Managing Director）董事總經(jīng)理、執(zhí)行董事

Media Assistant媒介助理

Media Analysis媒體分析

Media Communications Strategy媒體傳播戰(zhàn)略

Media Communications媒體傳播

Media Coverage 媒體覆蓋率

Media Director 媒介總監(jiān)

Media Executive媒介代表、媒介主任

Media Inquiry媒體垂詢

Media Kit媒體資料包

Media List媒體名單

Media Manager媒介經(jīng)理

Media Monitor媒體監(jiān)測 Media Relations媒介關(guān)系

Media Research媒體研究

Media Tour媒體拜訪或媒體外出巡游

Media媒體

Meeting Agenda會議議程

Meeting Minutes 會議記錄

Merchandise促銷物品

Methodology方法論

MI(Mind Identity)企業(yè)理念識別

MI（Media Index)企業(yè)媒體聲望指數(shù)

Mindshare 品牌影響力份額

Miscellaneous 雜費

Monthly Report月報

Multifunctional Task Force多職能任務(wù)小組

National Standards of the PR Professional Qualification國家公共關(guān)系職業(yè)資格標準

NC（North China）華北

NE（Northeast China）東北

Negative Report負面報道

New Product Launch新產(chǎn)品發(fā)布

News Clipping新聞剪報

News Release新聞發(fā)布

Newsletter通訊

No-profit PR 非營利機構(gòu)公關(guān)

Norms of Excellent PR Management 卓越公共關(guān)系管理標準

NW（Northwest China）西北

Objective Diagnosis目標診斷

Offering 服務(wù)內(nèi)容

On Site現(xiàn)場

Online Advertisement 線上廣告

Online Communications線上傳播

Online Marketing Communications 線上營銷傳播

Online media網(wǎng)絡(luò)媒體

Online Roadshow 網(wǎng)上路演

Online Survey網(wǎng)上調(diào)查

OOP（Out-of-Pocket）雜費、日常工作發(fā)生的成本

Open-day Visits開放日參觀

Opinion Leader輿論領(lǐng)袖

OUTCOMES Evaluation Tools輸出級評估工具

OUTPUTS Evaluation Tools效果級評估工具

Outsourcing 外包

OV（One Voice）一個聲音

Photo Library圖片庫

Planning Phase 策劃階段

Polish文案潤色 POP(Point Of Purchase Advertising)導(dǎo)購點廣告

Positioning定位

Post Event 善后工作

Poster 海報

Postmortem 會后書面的簡短總結(jié)報告

Postscript后記

PR Agency公關(guān)公司

PR Consulting Market公關(guān)顧問服務(wù)市場

PR Consulting Practice公關(guān)顧問實務(wù)

PR Consulting Service公關(guān)顧問服務(wù)

PR Consulting Tools公關(guān)顧問工具

PR Directorr 公共關(guān)系總監(jiān)

PR Evaluation公關(guān)評估

PR Event 公關(guān)活動

PR Guideline公關(guān)方針

PR Management Working Code公關(guān)管理工作準則

PR Manager 公共關(guān)系經(jīng)理

PR Procedure公關(guān)流程

PR Proposal公關(guān)建議書

PR Supervisor 公共關(guān)系主管

Pre Event前期工作

Pre-evaluation 預(yù)評估

Preface前言

Presentation 演示、陳述

President 總裁

Press Conference新聞發(fā)布會

Press Kit媒體新聞夾

Press Release新聞稿

Print Media平面媒體

Priority 優(yōu)先的

Procurement Management預(yù)警管理

Product Test產(chǎn)品評測

Profession Responsibility 職業(yè)義務(wù)

Professional Association 專業(yè)協(xié)會

Professional Certification 職業(yè)認證

Professional Consultant 專業(yè)顧問

Professional fee專業(yè)服務(wù)費

Professional Grading專業(yè)等級

Project Life Cycle項目生命周期

Project Management項目管理

Project Owner項目委托人

Project Title項目標題

Project公關(guān)項目

Proposal公關(guān)建議書 PRSA（Public Relations Society of America）美國公共關(guān)系協(xié)會

Pubic Opinion公眾輿論

Public Affairs公共事務(wù)

Public Relations Consulting公關(guān)顧問

Public Relations Crisis公關(guān)危機

Public Relations Management公關(guān)管理

Public Relations公共關(guān)系

Public Utility公用事業(yè)

Publicity宣傳

Q&A問題問答

Qualified Project Manager合格的項目經(jīng)理

Quality Control質(zhì)量控制

Quality Management質(zhì)量管理

Questionnaire調(diào)查問卷

Quotation報價

Real Estate房地產(chǎn)

Recommendatory 推薦信

Recruitment招募

Reference參考資料

Rehearsal預(yù)演、彩排

Report報告

Reputation Management 聲譽管理

Research Tools研究工具

Reseller 經(jīng)銷商

Retainer長期客戶

Review回顧、總結(jié)

Risk Management風(fēng)險管理

Roadshow巡展、路演

Rude question 不友好的問題

SAE（Senior Account Executive）高級客戶代表、高級客戶主任

SAM（Senior Account Manager）高級客戶經(jīng)理

SB（Small business）小客戶

SC（South China）華南

Scope Management范疇管理

Seminar研討會

Senior Consultant高級顧問

Senior Media Executive高級媒介代表

Senior Media Manager高級媒介經(jīng)理

Senior Vice President 高級副總裁

Shareholders利益關(guān)系人

Simultaneous interpretation同聲傳譯

Slide 幻燈片

Slogan口號

Social Activities社會活動 Social Responsibility社會責(zé)任

Source Materials客戶提供的輔助資料

Souvenirs & Gifts 紀念品和禮品

SOV（Share of Voice）

Speaking with One Voice 用一個聲音說話

Spokes Person Tips發(fā)言人技巧

Spokesperson發(fā)言人

Sponsorship Planning贊助策劃

Sponsorship 贊助

Strategic Consulting戰(zhàn)略咨詢

Strategy Communications Systems戰(zhàn)略傳播系統(tǒng)

Strategy 戰(zhàn)略

Success Story成功故事

Summary 簡介、概述

Supplier 供應(yīng)商

Survey調(diào)查

SW（Southwest China）西南

SWOT analysis優(yōu)勢、劣勢、機遇、威脅分析

Synopsis概要總結(jié)

Target Audience 目標受眾

Task Marketing任務(wù)營銷

TBD（To be Detail）需更詳細信息

Team 小組、團隊

Technical Article技術(shù)文章

Theme 主題

Time Management管理

Time Sheet時間管理表

Two-way Asymmetry雙向非平衡模式

Two-way Communications雙向傳播

Two-way Symmetry雙向平衡模式

Vendor 供應(yīng)商

Venue 會議地點

Vertical media行業(yè)媒體

VI(Visual Identity)視覺識別

VIP Speech 講話稿

Virtual Computer虛擬主機

Vision愿景

Voiceshare 曝光信息份額

VP（Vice President）副總裁

VSB（Very small business）特小客戶、超小客戶

Website Construction網(wǎng)站建設(shè)

Whitepaper白皮書

Workshops工作研討

Worldwide 全球

特寫feature articles 以貨代款in kind

機構(gòu)廣告institutional advertising

前期市場企業(yè)廣告market prep corporate advertising 營銷公關(guān)marketing public relation 新聞簡報news/press release 意見抽樣opinion sampling 招貼posters

傳媒炒作press agentry 傳媒工具press/media kit 公共事務(wù)public affairs

公共關(guān)系戶public relations

公共關(guān)系廣告public relations advertising 宣傳publicity 公眾publics

招聘廣告recruitment advertising 聲望經(jīng)營reputation management 撰寫講演稿speechwriting 賽場營銷venue marketing

新聞通報錄像video news release 執(zhí)行證明書affidavit of performance 受眾構(gòu)成audience composition 受眾占有率audience share 時間表avails

一刻平均聽眾數(shù)average quarter-hour audience 一刻平均收聽率average quarter-hour rating 一刻平均占有率average quarter-hour share 交換辛迪加barter syndication 無線電視broadcast TV 有線電視cable TV 單位成本CPP 千人成本CPM

累積聽眾數(shù)cumulative persons 累積收聽率cumulative rating 時段組合day-part mix

預(yù)定市場區(qū)域designated market areas 班車時間drive time

首播辛迪加first-run syndication 形象移植imagery transfer 信息式廣告informercial 互相連接interconnect 廣播電視網(wǎng)networks

網(wǎng)外辛迪加off-network syndication 協(xié)辦participation basis 占位價格preemption rate 黃金時段prime time 節(jié)目式廣告PLA

節(jié)目收率視program rating

節(jié)止編排形式programming formats 視聽率調(diào)查服務(wù)公司rating services 電臺指定時間run-of-station 受眾總數(shù)total audience

總體受眾計劃total audience plan 廣告網(wǎng)絡(luò)ad networks 廣告查詢ad request 橫幅廣告banner

商業(yè)回郵件business reply mail

分類廣告Web站classified ad Web site 編輯名錄compiled lists

立體創(chuàng)意直郵creative dimensional direct mailing 數(shù)字互動媒介digital interactive media 直郵廣告direct-mail advertising 內(nèi)部刊物house organs 互動電視interactive TV 互聯(lián)網(wǎng)Internet

互聯(lián)網(wǎng)服務(wù)供應(yīng)商Internet service provider 銷售信函sales letters

廣告禮品advertising specialty 展臺booths

路牌bulletin structure

車內(nèi)尾部招貼car-end posters 電影貼片廣告cinema advertising 陳列媒介exhibitive media 全面登場full showing 車內(nèi)廣告牌inside cards

戶外媒介out-of-home media 車體招貼outside posters 包裝packaging 獎品premiums

標準戶外廣告standardized outdoor advertising 成品招貼stock posters 優(yōu)惠贈券take-ones

商業(yè)展示會trade shows 交通廣告transit advertising 廣告英語術(shù)語——媒介策劃用語

廣告印象advertising impression

廣告反應(yīng)曲線advertising response curve 注意度attention value 受眾audience

受眾目標audience objectives

品牌開發(fā)指數(shù)brand development index 品種開發(fā)指數(shù)category development index 發(fā)行量circulation

成本效益cost efficiency 單位成本cost per point 千人成本cost per thousand 創(chuàng)意組合creative mix

分布目標distribution objectives 有效頻次effective frequency 有效到達率effective reach 暴露值exposure value 頻次frequency 市場markets 組合mechanics 媒介media

媒介策劃media planning 媒介載體media vehicles

AE——Account Executive——客戶代表，或客戶執(zhí)行。

Account Group——業(yè)務(wù)小組。

Appeal Point——訴求點。

Brain Storming——動腦會議。

Brand Image——品牌形象。

CF——Commercial Film——廣告影片，不是電視廣告腳本，Commerc ial Script是電視廣告腳本。

Competitive Presentation——比稿。

Copywriter——文案（撰文人員）。

CI——Corporate Identity——企業(yè)識別。

Creative Boutique——創(chuàng)意工作室。

Direct Response Advertising——直效廣告。

Director——指導(dǎo)。

指導(dǎo)有以下各專業(yè)職位：

Account Director（業(yè)務(wù)指導(dǎo)）Creative Director（創(chuàng)意指導(dǎo)）Arts Director（美術(shù)指導(dǎo)）

Copy Director（文案指導(dǎo)）Media Director（媒體指導(dǎo)）Planning Director（企劃指導(dǎo)）

Finisher——完稿員。

Layout——構(gòu)圖。

Presentation——提案。

Public Service Advertising——公益廣告。

Supervisor——總監(jiān)。Account Supervisor（業(yè)務(wù)總監(jiān)）

Creative Supervisor（創(chuàng)意總監(jiān)）

Media Supervisor（媒體總監(jiān)）

Planning Supervisor（企劃總監(jiān)）

Research Supervisor（調(diào)查總監(jiān)）

Target Market——目標市場。

Traffic Control Specialist（一般簡稱Traffic）——制管人員。

廣告訊息advertisingmessage 藝術(shù)art

藝術(shù)方向artdirection 藝術(shù)家artist

美術(shù)總監(jiān)artdirector 大創(chuàng)意bigidea

頭腦風(fēng)暴法brainstorming

傳播媒介communicationsmedia 概念化conceptualization 方案人員copywriter 創(chuàng)意綱要creativebrief 創(chuàng)意總監(jiān)creativedirector 創(chuàng)意過程creativeprocess 創(chuàng)意金字塔creativepyramid 創(chuàng)意creative 創(chuàng)造creativity

感性訴求emotionalappeals 控險家explorer

事實型思維fact-basedthinking 信息性informational

訊息戰(zhàn)略messagestrategy 產(chǎn)品概念productconcept 理性訴求rationalappeals 目標受眾targetaudience 文字的verbal 樣片animatic

利益式標題benefitheadlines 正文bodycopy 粗體boldface

照相制版camera-readyart 表演綱要castingbrief

命令式標題commandheadlines 末稿comprehensivelayout/comp 演示demonstration 設(shè)計design

技巧式正文devicecopy

對白/獨白式正文dialog/monologcopy 旁白donut 標題headline 吸引技巧hook 圖標icon

插圖畫家illustrators

企業(yè)形象式正文institutionalcopy 整合廣告integratedcommercial 內(nèi)容段落interiorparagraphs 斜體italic 歌謠式j(luò)ingles 肩題kicker 布局圖layout

預(yù)備段落lead-inparagraph

生活方式式技法lifestyletechniques 標志logotypes

助記手段mnemonicdevice

音樂式廣告musicalcommercials 音樂標志musicallogo 敘述式正文narrativecopy

新聞/信息式標題news/informationheadlines 出鏡頭oncamera 拼版pasteup

攝影師photographers

圖片說明式正文picture-captioncopy 方框圖片式布局picture-windowlayout 招貼式格式poster-styleformat

主持人式廣告presentercommercial 啟發(fā)式標題provocativeheadlines 疑問式標題questionheadlines 廣播人物radiopersonality 腳本script 印簽seal

簽名signaturecuts 生活片段sliceoflife 口號slogans

故事板storyboard

故事板草圖storyboardroughs

直截了當式straightannouncement 直接推銷式正文straight-sellcopy 副標題subhead 標題句taglines 證言testimonial 正文text

主題句themelines 小樣thumbnail 收尾trialclose 圖形部分visuals 旁白voiceover

模擬校樣analogproof 動畫animation 合成片answerprint 光圈aperture

音控臺audioconsole 底片baseart 出血版bleeds 藍線blueline

照相排版術(shù)camera-readyart 字計算式charactr-countmethod 電影攝影師cinematographer 截止期closingdate 色基colorkey

分色colorseparation 連續(xù)調(diào)continuoustones 控制室controlroom 組排copycast

封面紙coverpaper

青、黃、紅、黑印刷CYMKprinting 數(shù)字媒介digitalmedia 數(shù)字校樣digitalproof

數(shù)碼視頻效應(yīng)裝置DVEunits 導(dǎo)演director

特排字體displaytype 復(fù)制帶dubs 拷貝dupes

電子制作electronicproduction 曬版臺紙flats 一套鉛字font

四色印刷four-colorprocess 網(wǎng)目凸版halfoneplate 網(wǎng)屏halftonescreen 互動電視interactiveTV 任務(wù)夾jobjacket 出格kerning 電腦亭kiosk 加空鉛leading 硬性軟片linefilm 線畫版lineplate 實景真人liveaction 外景地location 制片場lot

指令mandatories

公共場所massaudiencevenue 母帶mastertape

合成樣片mixedinterlock 助記手段mnemonicdevice

多媒體演示multimediapresentation 正色投影膠片orthographicfilm 透明塑料膜overlay

個人場所personalaudiencevenue 平臺使用費platformlicensing

后期制作階段postproductionphase 開印前階段prepressphase 預(yù)備階段preproductionphase

印刷制作經(jīng)理printproductionmanager 印刷制作過程printproductionprocess 非公開場所privateaudiencevenue 制片人producer

制作階段productionphase 復(fù)映復(fù)播追加酬金residualfee 反差套印reverseknockout 無襯線字體sansserif 最低合同工資scale 襯線字體serif 一場session

特技specialeffects 插播廣告spots 剝版stripping 疊supers

演播人員talent

自動臺詞提示器teleprompter 課本紙textpaper 正文字體texttype 合套trap

字系typefamilies 排印工藝typography 網(wǎng)頁Webpage

單詞計算式word-countmethod 工作樣片workprint 書寫紙writingpaper 社論式廣告advertorial

倡導(dǎo)廣告advocacyadvertising 伏擊式營銷ambushmarketing 視聽材料audiovisualmaterials 公告牌bulletingboards

社會參與communityinvolvement 企業(yè)廣告corporateadvertising

企業(yè)識別廣告corporateidentityadvertising 廣告印象advertising impression

廣告反應(yīng)曲線advertising response curve 注意度attention value 受眾audience

受眾目標audience objectives 間歇式排期blinking

品牌開發(fā)指數(shù)brand development index 集中式bursting

品種開發(fā)指數(shù)category development index 發(fā)行量circulation 創(chuàng)意組合creative mix

分布目標 distribution objectives 有效頻次effective frequency 有效到達率effective reach 暴露值exposure value 起伏式flighting schedule 頻次frequency

總印象gross impressions 組合mechanics 媒介media

媒介策劃media planning 媒介載體media vehicles 訊息力度message weight

組合媒介法mixed-media approach 資金money

看見機會 opportunity to see 脈沖式pulsing schedule 視聽率rating 到達率reach

每冊讀者數(shù)readers per copy 近期策劃recency planning 路障式roadblocking 外溢媒介spillover media 增效效應(yīng)synergy

電視戶television households 態(tài)度 attitude

品牌興趣 brand interest 品牌忠誠 brand loyalty

企業(yè)市場 business markets 影響中心 centers of influence

有意勸服路徑 central route to persuation 認知 cognition

消費行為 consumer behavior

消費者決策過程 consumer decision

第三篇：成本會計 英文術(shù)語

成本會計 中英文術(shù)語

非正常毀損Abnormal spoilage 生產(chǎn)成本法Absorption costing 賬戶分析法Account analysis method 會計回報率Accounting rate of return 權(quán)責(zé)發(fā)生制下會計回報率Accrual accounting rate of return 作業(yè)Activity 作業(yè)基礎(chǔ)的預(yù)算管理Activity-based budgeting 作業(yè)成本法Activity-based costing 作業(yè)管理Activity-based management 實際成本Actual cost 實際成本法Actual costing 調(diào)整分配率途徑Adjusted allocation-rate approach 允許的成本Allowable cost 鑒定成本Appraisal costs 擬構(gòu)成本Artificial costs 注意力導(dǎo)向Attention directing 自治Autonomy平均成本Average cost平均等候時間Average waiting time 反沖成本法Backflush costing平衡記分卡Balanced scorecard 批次級成本Batch-level costs 觀念系統(tǒng)Belief systems 標桿管理Benchmarking 賬面價值Book value 瓶頸Bottleneck 邊界系統(tǒng)Boundary systems 盈虧平衡點Breakeven point 預(yù)算Budget 預(yù)算成本Budgeted cost 預(yù)算松弛Budgetary slack 預(yù)算間接成本分配率Budgeted indirect-cost rate 捆綁產(chǎn)品Bundled product 業(yè)務(wù)功能成本Business function costs 副產(chǎn)品Byproducts 資本預(yù)算Capital budgeting 儲囤成本Carrying costs 現(xiàn)金預(yù)算Cash budget

因果圖Cause-and-effect diagram 財務(wù)管理認證Certified in financial management

注冊管理會計師Certified management accountant

財務(wù)總監(jiān)Chief financial officer

決定系數(shù)Coefficient of determination 共謀定價Collusive pricing 共同成本Common cost

完整往復(fù)成本Complete reciprocated costs 合成單位Composite unit 商討會法Conference method 遵循質(zhì)量Conformance quality 常數(shù)Constant

固定毛利率NRV法Constant gross-margin percentage NRV method 約束條件Constraint

滾動預(yù)算Continuous budget, rolling budget 貢獻收益表Contribution income statement 邊際貢獻Contribution margin

單位邊際貢獻Contribution margin per unit 邊際貢獻率Contribution margin percentage 邊際貢獻比例Contribution margin ratio 控制Control

控制圖Control chart 可控性Controllability

可控成本Controllable cost 主計長Controller

加工成本Conversion costs 成本Cost

成本會計Cost accounting

成本會計標準委員會Cost accounting standards board

成本匯集Cost accumulation 成本分配Cost allocation

成本分配基礎(chǔ)Cost-allocation base 成本分配基礎(chǔ)Cost-application base 成本歸集Cost assignment

成本－收益權(quán)衡Cost-benefit approach 成本中心Cost center 成本動因Cost driver 成本估計Cost estimation 成本函數(shù)Cost function 成本層級Cost hierarchy 成本流入Cost incurrence 成本領(lǐng)先Cost leadership 成本管理Cost management 成本對象Cost object 資本成本Cost of capital 產(chǎn)品制造成本Cost of goods manufactured 成本庫Cost pool 成本預(yù)測Cost predictions 成本追溯Cost tracing 質(zhì)量成本Costs of quality, quality costs 本量利分析Cost-volume-profit(CVP)analysis 累計平均時間學(xué)習(xí)模型Cumulative average-time learning model 當前成本Current cost 客戶成本層級Customer cost hierarchy 客戶生命周期成本Customer life-cycle costs 客戶盈利分析Customer-profitability analysis 客戶回應(yīng)時間Customer-response time 客戶服務(wù)Customer service 分權(quán)Decentralization 決策模型Decision model 決策表Decision table 經(jīng)營杠桿水平Degree of operating leverage 分母水平Denominator level 生產(chǎn)數(shù)量差異Denominator-level variance, Output-level overhead variance, Production-volume variance 因變量Dependent variable 產(chǎn)品或服務(wù)設(shè)計Design of products, services, or processes 設(shè)計質(zhì)量Design quality 設(shè)計鎖定成本Designed-in costs, locked-in costs 診斷控制系統(tǒng)Diagnostic control systems 差異成本Differential cost 差異收入Differential revenue 直接分配法Direct allocation method 直接成本法Direct costing 成本對象的直接成本Direct costs of a cost object 直接生產(chǎn)人工成本Direct manufacturing labor costs 直接材料成本Direct material costs

直接材料存貨Direct material inventory 直接材料混合差異Direct material mix variance

直接材料產(chǎn)量差異Direct material yield variance

直接法Direct method 折現(xiàn)率Discount rate

現(xiàn)金流量折現(xiàn)法Discounted cash flow(DCF)methods

酌量性成本Discretionary costs 發(fā)送Distribution 減少規(guī)模Downsizing

向下需求旋轉(zhuǎn)Downward demand spiral 雙重定價Dual pricing

雙成本分配率法Dual-rate cost-allocation method, dual-rate method 傾銷Dumping

次優(yōu)化決策制定Dysfunctional decision making, Incongruent decision making, suboptimal decision making

經(jīng)濟訂單數(shù)量Economic order quantity(EOQ)

經(jīng)濟增加值Economic value added 有效性Effectiveness 效率Efficiency

效率差異Efficiency variance, usage variance 努力Effort

技術(shù)成本Engineered costs 約當產(chǎn)量Equivalent units 事項Event

預(yù)期貨幣價值Expected monetary value, expected value

經(jīng)驗曲線Experience curve

外部失敗成本External failure cost 設(shè)施支持成本Facility-sustaining costs 工廠間接費用Factory overhead costs 有利差異Favorable variance 反饋Feedback

財務(wù)主管Finance director 財務(wù)會計Financial accounting 財務(wù)預(yù)算Financial budget

財務(wù)計劃模型Financial planning models 產(chǎn)成品存貨Finished goods inventory 先進先出分步法First-in, first-out(FIFO)process-costing method 固定成本Fixed cost 固定間接費用彈性預(yù)算差異Fixed overhead flexible-budget variance 固定間接費用耗費差異Fixed overhead spending variance 彈性預(yù)算Flexible budget 彈性預(yù)算差異Flexible-budget variance 產(chǎn)品全部成本Full costs of the product 目標一致性Goal congruence 毛利率Gross margin percentage 增長構(gòu)成Growth component 高低法High-low method 同質(zhì)的成本庫Homogenous cost pool 基本報酬率Hurdle rate 混合成本核算系統(tǒng)Hybrid costing system 空置時間Idle time 假設(shè)成本Imputed costs 增量成本Incremental cost 增量成本分配法Incremental cost-allocation method 增量收入Incremental revenue 增量收入分配法Incremental revenue-allocation method 增量單位時間學(xué)習(xí)模型Incremental unit-time learning model 自變量Independent variable 成本對象的間接成本Indirect costs of a cost object 間接成本分配率Indirect-cost rate 間接制造成本Indirect manufacturing costs 工業(yè)工程法Industrial engineering method, Work-measurement method 通貨膨脹Inflation 價格差異Input-price variance, price variance, rate variance 內(nèi)制Insourcing 檢驗點Inspection point 管理會計師協(xié)會Institute of Management Accountants 交互式控制系統(tǒng)Interactive control systems 截距項Intercept 中間產(chǎn)品Intermediate product 內(nèi)部失敗成本Internal failure costs

內(nèi)含報酬率法Internal rate-of-return(IRR)method

產(chǎn)品存貨成本Inventoriable costs 存貨管理Inventory management 投資Investment

投資中心Investment center 批次Job

分批成本記錄Job-cost record, job-cost sheet 分批法Job-costing system 聯(lián)合成本Joint costs 聯(lián)產(chǎn)品Joint products

即時制生產(chǎn)Just-in-time(JIT)production, lean production

即時制采購Just-in-time(JIT)purchasing 改進法預(yù)算Kaizen budgeting 人工時間記錄Labor-time record 學(xué)習(xí)曲線Learning curve

生命周期預(yù)算Life-cycle budgeting 生命周期成本法Life-cycle costing 業(yè)務(wù)管理Line management

線形成本函數(shù)Linear cost function 線性規(guī)劃Linear programming 主產(chǎn)品Main product

自產(chǎn)/外購決策Make-or-buy decisions 管理會計Management accounting 例外管理Management by exception

管理控制系統(tǒng)Management control system 制造單元Manufacturing cells

生產(chǎn)周期時間Manufacturing cycle time, Manufacturing lead time

分配的制造費用Manufacturing overhead allocated, Manufacturing overhead applied 制造類企業(yè)Manufacturing-sector companies 安全邊際Margin of safety

市場營銷Marketing

市場分額差異Market-share variance 市場規(guī)模差異Market-size variance 全面預(yù)算Master budget

全面預(yù)算生產(chǎn)能力利用Master-budget capacity utilization

材料需求規(guī)劃Materials requirements planning

用料單Materials-requisition record

商業(yè)類企業(yè)Merchandising-sector companies 混合成本Mixed cost, semivariable cost 道德風(fēng)險Moral hazard 動機Motivation 多重共線性Multicollinearity 多變量回歸Multiple regression 凈利潤Net income 凈現(xiàn)值法Net present value(NPV)method 凈可實現(xiàn)值法Net realizable value(NPV)method 名義回報率Nominal rate of return 非線性成本函數(shù)Nonlinear cost function 非價值增加成本Nonvalue-added cost 正常生產(chǎn)能力利用Normal capacity utilization 正常成本法Normal costing 正常毀損Normal spoilage 目標函數(shù)Objective function 準時表現(xiàn)On-time performance 一次性特殊訂單One-time-only special order 經(jīng)營預(yù)算Operating budget 營業(yè)部門Operating department 營業(yè)利潤Operating income 經(jīng)營杠桿Operating leverage 經(jīng)營Operation 經(jīng)營成本核算系統(tǒng)Operation-costing system 機會成本Opportunity cost 資本機會成本Opportunity cost of capital 采購訂單成本Ordering costs 組織架構(gòu)Organization structure 結(jié)果Outcomes 產(chǎn)出單位成本Output unit-level costs 外部采購Outsourcing 分配過多的間接成本Overabsorbed indirect costs, Overapplied indirect costs, overallocated indirect costs 加班獎金Overtime premium 帕累托圖Pareto Diagram 局部生產(chǎn)力Partial productivity 回收期法Payback method 最大負荷定價Peak-load pricing 完全競爭市場Perfectly competitive market 期間成本Period costs 實物計量法Physical measure method 計劃Planning

現(xiàn)實的生產(chǎn)能力Practical capacity 掠奪性定價Predatory pricing 預(yù)防成本Prevention costs

轉(zhuǎn)入成本Previous department costs, transferred-in costs

價格折扣Price discount

區(qū)別定價Price discrimination

價格恢復(fù)構(gòu)成Price-recovery component 主要成本Prime costs 預(yù)測報表Pro forma statements 概率Probability

概率分布Probability distribution

問題解決Problem solving

分步成本核算系統(tǒng)Process-costing system 產(chǎn)品Product

產(chǎn)品成本Product cost 產(chǎn)品成本互補Product-cost cross-subsidization

產(chǎn)品差異化Product differentiation 產(chǎn)品生命周期Product life cycle 產(chǎn)品組合決策Product mix decisions 成本高計的產(chǎn)品Product overcosting 產(chǎn)品支持成本Product-sustaining costs 成本少計的產(chǎn)品Product undercosting 生產(chǎn)Production

生產(chǎn)部門Production department

生產(chǎn)量水平Production-denominator level 生產(chǎn)力Productivity

生產(chǎn)力構(gòu)成Productivity component 利潤中心Profit center

按比例分配Proration

采購訂單提前量Purchasing-order lead time 采購成本Purchasing costs PV圖PV graph

定性因素Qualitative factors 質(zhì)量Quality

定量因素Quantitative factors

真實回報率Real rate of return

交互分配法Reciprocal allocation method, reciprocal method

業(yè)務(wù)流程再造Reengineering

精練化成本系統(tǒng)Refined costing system 回歸分析Regression analysis 相關(guān)成本Relevant costs 相關(guān)范圍Relevant range 相關(guān)收入Relevant revenues 再訂購點Reorder point 要求的回報率Required rate of return 研發(fā)Research and development 剩余收益Residual income 剩余項Residual term 責(zé)任會計Responsibility accounting 責(zé)任中心Responsibility center 投資報酬率Return on investment 收入分配Revenue allocation 收入中心Revenue center 收入動因Revenue driver 收入對象Revenue object 收入Revenues 返工Rework 合適規(guī)模Rightsizing 安全庫存Safety stock 銷售組合Sales mix 銷售組合差異Sales mix variance 銷售數(shù)量差異Sales-quantity variance 分離點銷售價值法Sales value at splitoff method 銷售數(shù)額差異Sales-volume variance 業(yè)務(wù)記錄Scorekeeping 廢料Scrap 銷售價格差異Selling-price variance 敏感性分析Sensitivity analysis 可分離成本Separable costs 階梯法Sequential allocation method, step-down allocation method, step-down method 順序追溯Sequential tracing 服務(wù)部門Service department, supporting department 服務(wù)類企業(yè)Service-sector companies 服務(wù)支持成本Service-sustaining costs 單變量回歸Simple regression 單一成本分配率法single-rate cost-allocation method, single-rate method 斜率系數(shù)Slope coefficient 原始憑證Source document 設(shè)定分析Specification analysis 分離點Splitoff point

毀損Spoilage

人事管理Staff management

單一個體成本分配法Stand-alone cost-allocation method

單一個體收入分配法Stand-alone revenue-allocation method 標準Standard

標準成本Standard cost

標準成本法Standard costing 估計系數(shù)標準差Standard error of the estimation coefficient 標準投入Standard input 標準價格Standard price 靜態(tài)預(yù)算Static budget

靜態(tài)預(yù)算差異Static budget variance 階梯式成本函數(shù)Step cost function 脫銷成本Stockout costs

戰(zhàn)略成本管理Strategic cost management 戰(zhàn)略Strategy

沉沒成本Sunk costs

超級變動成本法Super-variable costing, throughput costing 供應(yīng)鏈Supply chain

單位目標成本Target cost per unit

單位目標營業(yè)利潤Target operating income per unit

目標價格Target price

目標投資回報率Target rate of return on investment

理論生產(chǎn)能力Theoretical capacity 約束理論Theory of constraints 物料貢獻Throughput contribution 時間動因Time driver

貨幣時間價值Time value of money 全要素生產(chǎn)力Total factor productivity(TFP)全部間接費用差異Total-overhead variance 轉(zhuǎn)移價格Transfer price 觸發(fā)點Trigger point 不確定性Uncertainty

分配不足的間接成本underabsorbed indirect costs, underapplied indirect costs, underallocated indirect costs 不利差異Unfavorable variance 單位成本Unit cost 未用生產(chǎn)能力Unused capacity 價值增加成本Value-added cost 價值鏈Value chain 價值工程Value engineering 變動成本Variable cost 變動成本法Variable costing 變動間接費用效率差異Variable overhead efficiency variance 變動間接費用彈性預(yù)算差異Variable overhead flexible-budget variance 變動間接費用耗費差異Variable overhead spending variance 差異Variance 加權(quán)平均的分步法Weighted-average process-costing method 在產(chǎn)品存貨Work-in-process inventory

在產(chǎn)品Work-in-process

第四篇：口腔科常用英文術(shù)語

口腔科常用英文術(shù)語

1.My tooth is aching again.（我的牙又疼了。）

2.One of my teeth is trouble me.(我有一顆牙疼。)

3.I have got anawful toothach.It kept me awake the whole night.（我的牙很疼，整晚未眠）

4.One of my incisors is loose and aching.（我的一顆門牙松動而且疼。）

5.This tooth on the lower jaw is sensitive to heat and hot.（下頜的這顆牙對冷熱很敏感。）

6.I think one of the back ones at the top is giving most of trouble.（我覺得上排有一個后牙疼的最厲害。）

7.I suffer pain when my teeth are exposed to heat.（我的牙碰到熱時感到疼痛。）

8.There are several painful spots in my mouth，and salty and sour things make it sting.（我嘴里有幾塊地方疼，咸的和酸的都蜇著疼。）

9.I have a burning and thickening sensation in my mouth.（我嘴里有灼熱和增厚的感覺。）

10.He has pain in his teeth or jaw.(他的牙齒和下巴疼痛。)

11.He has some problems with his teeth.(他牙齒有問題。)

12.The tooth hurts only when he bites down on it.(他咬東西時，牙齒就痛。)

13.His gums are red and swollen.(他的牙床紅腫。)

14.His tongue is red and sore all over.(他的舌頭到處紅和痛。)

15.His breath smells bad and he has a foul taste in his mouth.(他口里有怪味。)

16.His gums do bleed.(他牙床有出血。)

17.He has some sore swellings on his gum or jaw.(他的牙床和下巴腫痛。)

18.He has sore places on or around the lip.(他的嘴唇和周圍都很痛。)

19.There are cracks at the corners of his mouth.(他的嘴巴角落破了。)

20.There are some discolored areas inside on his tongue.(他舌頭里邊有些地方顏色怪怪的。)

1.What can I do for you？你有什么事？

2．May I help you？我能幫你什么忙？

3．Please take a seat！/please sit down！請坐下．

4．Wait a moment，please．請等一等．

5．Sorry to have kept you waiting.對不起讓你久等了．

6．It is not serious．病情不嚴重．

7．Don't worry．/There is nothing to worry about.不必顧慮。

8．You need a thorough examination．你需要做一個全面檢查．

9．You will have to stay in hospital for sevral days．你需要在醫(yī)院里住幾夭． /We think that you had better be hospitalized我們認為你最好住進醫(yī)院來。

10． You should stay in bed for a few days.你需要臥床幾天．

11． You can keep on working．/You can carry on with your work.可以繼續(xù)工作。

12． You should be very careful for a week or two這一兩周內(nèi)，你需要很注意。

13.Try to relax and keep calm．盡量放松保持鎮(zhèn)靜。

14． You'll soon be all right．你很快就會好起來的．

15． 1'm sure this medicine will help you a great deal．這藥對你肯定會很有效的．

16． Feeling well again is a rather slow process，I'm afraid.恐怕痊愈將是一個很慢的過程．

17． You will have to wait for twenty minutes．你需要等20分鐘．

18．Complete recovery will take a rather long time．徹底恢復(fù)需要一段很長的時間。

19． You will have to come here for periodical check-ups．你需要定期來門診檢查．

20． If you feel worse，please come back to the clinic right away.要是你覺著病加重了，就請馬上來門診。

How are you,sir?

2、Are you all right,madam?

3、How are you feeling now,madam? What seems to be your problem,sir? What seems to be wrong/the matter with you? Is there anything wrong with you? What's happened to you?

What's up? What are you suffering from? Are you having any discomfort?

What seems to be your trouble?/What's troubling you? What hurt you?

What ails you? How are you keeping?

1病人在右下頜的大臼齒，有一放射透過性的病變。

The patient has a radiolucent lesion below the molar teeth in the right mandible.2他因口底下左下頜處疼痛和腫脹有72小時而受檢。

He was examined with a 72-hour complaint of pain and swelling under the left jaw in the floor of the mouth

3右側(cè)頰部粘膜下，有帶痛的腫脹。There is a tender swelling beneath the right buccal mucosa.4在右下齒齦上 on the right lower gingiva

5在下頜右角處 at the right angle of the mandible

6不能開口 inability to open the mouth

7把口張開到最大限度并無困難 have no difficulty in opening one＇s mouth to its full extent

8口內(nèi)大干，以致病人咀嚼和吞下食物，都有困難。

The mouth is so dry that it is difficulty for the patient to masticate and swallow food.9在上腭有一個無痛性的腫脹。There is a painless swelling in the roof of the mouth.10在上星期腫塊大了起來 mass was growing larger during last week

-腫塊大小未變 the sizes remained stationary

11拔牙后，他流了10天的血。He bled for 10 days following the extraction of a tooth-12牙痛頻發(fā) continual bouts of toothache

13-一陣陣劇烈的牙痛 the pangs of a toothache

14咀嚼時，有偶發(fā)的、暫時的、不可言狀的疼痛或敏感。

There is occasional, transient, nondescrpit pain, or sensibility during mastication.15該齒對于壓迫作痛，且有鈍麻如咬的疼痛。

The tooth became sroe to pressure and there is a dull gnawing pain

16疼痛未停止 the pain did no ease 17疼痛減輕了 the pain became lighter

口唇 Lips: 對稱 symmetry, 顏色color, 濕潤度moisture, 紫紺 cyanosis, 皰疹 herpes.粘膜 Mucosa: 顏色 color, 色素沉著 pigmentation, 潰瘍 ulceration.齒齦 Gums: 齒齦膿漏pyorrhea, 出血 bleeding, 齒齦炎gingivitis, 齒齦腫脹swelling of gums.舌 Tongue: 顏色 color, 乳頭萎縮 papillary atrophy, 潰瘍ulceration, 扁斜deviation, 運動 movement, 舌苔coating.牙齒 Teeth:無齒的 edentulous, 牙齒數(shù)目 number present, 口腔衛(wèi)生欠佳或良好 hygiene poor or good, 牙根 roots, 齒髓炎pulpitis, 假牙false teeth, 齲齒 caries, 失去的牙齒missing teeth, 修補牙齒 dental repair(牙冠crowns, 裝橋術(shù)bridgework, 鑲嵌inlay, 充填filling)口臭 Halitosis(fetor oris;foul or bad breath)

第五篇：英文合同術(shù)語

Terminology of a Contract

1.verbs to be frequently used in a contract:

copy/duplicate:復(fù)制negotiate/discuss:討論

draw up/make up起草initial:草簽

interprete/construe 解釋hand over:轉(zhuǎn)交

cancel/annul 取消revise:修改

execute/perform/implement: 履行sign:簽訂

make/conclude:訂立accept:接受

forward:發(fā)送consider:審查

infringe/break:違反terminate:解除

supplement補充finalize:最后商定

2.Expressions

Market condition 市場行情

Start-up cost開發(fā)新產(chǎn)品費用

Lump sum cost: 一次性費用

Cover cost: 索取費用

Depreciation charges/costs折舊費

Overhead charges:雜費

3.take effect:生效

4.It’s a policy enforced by the company.這是公司實施的政策。

5.go against :違背，反對

6.our position/stand is very firm.我們的立場非常堅定。

7.branch out/diversify:擴大業(yè)務(wù)。

8.Quality is more important than appearance.質(zhì)量比外觀更重要。

9.to sell our image/宣傳我們的形象。

10.keep up with/跟上；in the processs of/在。。過程中

11.update/upgrade: Vt.更新，省級，提高tighten up/enforce強化（限制措施等）

12.make a huge impact/產(chǎn)生巨大的影響;minimize the inventory level:縮減庫存量

13.have a sale:搞一次促銷；After-sale service is crucial/售后服務(wù)至關(guān)重要

14.I have no choice but to play it by ear/我只好隨機應(yīng)變

15.warrantyn.(正當)理由,(合理)根據(jù), 授權(quán), 擔(dān)保, 保證, 根據(jù)

16.delivery n.遞送, 交付, 分娩, 交貨, 引渡；n.[律] 財產(chǎn)等的正式移交；發(fā)送,傳輸 17.