第一篇：英語(yǔ)商務(wù)信函的語(yǔ)言特征及其文體特點(diǎn)剖析

[摘要] 英語(yǔ)商務(wù)信函作為一種體裁, 屬于邊緣文體, 同時(shí)具有書(shū)面語(yǔ)和口語(yǔ)的文體特征。本文旨在從語(yǔ)言的角度, 商務(wù)英語(yǔ)論文題目在例證的支持下, 就該體裁的文體特征和語(yǔ)言特征進(jìn)行討論。

[關(guān)鍵詞] 商務(wù)信函;文體特征;語(yǔ)言特征

一、商務(wù)信函的概念和特點(diǎn)

商務(wù)信函(以下簡(jiǎn)稱商函)是企業(yè)用于聯(lián)系業(yè)務(wù)、商洽交易事項(xiàng)的信函, 適用于不相隸屬機(jī)關(guān)之間商洽工作,詢問(wèn)和答復(fù)問(wèn)題, 請(qǐng)求批準(zhǔn)和答復(fù)審批事項(xiàng)。從商函往來(lái)企業(yè)之間沒(méi)有隸屬關(guān)系, 其性質(zhì)是相互商洽相互詢問(wèn)和答復(fù)這兩個(gè)方面看, 商函和函有一致性。但商函和函的使用主題不同。商函的使用主體是企業(yè)或企業(yè)的代表人;函的使用主體是國(guó)家機(jī)關(guān)、社會(huì)團(tuán)體、企事業(yè)單位。從制作上講, 函要執(zhí)行國(guó)家技術(shù)監(jiān)督局發(fā)布的《國(guó)家行政機(jī)關(guān)公文格 式 》(GB/T9704-1999)和 《 發(fā) 文 稿 紙 格 式 》(GB8026-1989)的規(guī)定;商函沒(méi)有嚴(yán)格的規(guī)定, 按照慣例來(lái)制作。從文書(shū)內(nèi)容上講, 函比較寬泛, 商函則僅限于交易磋商。商函與私人信函的區(qū)別非常明顯。私人信函是個(gè)人使用, 內(nèi)容是私人事務(wù)。商函和公關(guān)文書(shū)中的感謝信、慰問(wèn)信等專(zhuān)用書(shū)信也不同。企業(yè)也使用這些書(shū)信, 但所針對(duì)的事項(xiàng)和所要達(dá)到的目的都和商函不一樣。商函和國(guó)家機(jī)關(guān)、企事業(yè)單位、社會(huì)團(tuán)體使用的便函也不同。企業(yè)也使用便函。便函也和商函一樣沒(méi)有固定的體式, 但便函的內(nèi)容和函一樣比較寬泛。

商函有這樣幾個(gè)較為明顯的特點(diǎn):

1、內(nèi)容單一。商函以商品交易為目的, 以交易磋商為內(nèi)容。這不適用與商品交易無(wú)關(guān)的事情。同時(shí), 商函內(nèi)容單一還體現(xiàn)了在一文一事上, 即一份商函只涉及某一項(xiàng)交易, 而不同時(shí)涉及幾項(xiàng)交易。

2、結(jié)構(gòu)簡(jiǎn)單。商函因內(nèi)容單一, 段落較少, 篇幅也較短, 整體結(jié)構(gòu)比較簡(jiǎn)單, 所以看上去一目了然。這種簡(jiǎn)單明了的結(jié)構(gòu), 體現(xiàn)了商函完全服務(wù)于交易的實(shí)用功能, 便于對(duì)方閱讀和把握。

3、語(yǔ)言簡(jiǎn)練。商函以說(shuō)明為主, 或介紹業(yè)務(wù)范圍, 或報(bào)知商品品種與價(jià)格, 或提出購(gòu)買(mǎi)品種與數(shù)量,或要求支付貨款, 或通知貨物發(fā)運(yùn)和到達(dá)的日期, 直截了當(dāng), 言簡(jiǎn)意明。

二、英語(yǔ)商函的種類(lèi)及范例

英語(yǔ)商函基本上可以分為交易磋商函和爭(zhēng)議索賠函兩大類(lèi)。交易磋商是交易雙方就買(mǎi)賣(mài)某種商品及交易條件如品質(zhì)、規(guī)格、數(shù)量、包裝、價(jià)格、支付方式、交貨、提貨等進(jìn)行協(xié)商, 若協(xié)商一致則達(dá)成協(xié)議的過(guò)程。交易磋商有口頭磋商和書(shū)面磋商兩種。書(shū)面磋商包括通過(guò)信函磋商和通過(guò)電報(bào)、電傳磋商等方式。交易磋商過(guò)程中形成的信函即交易磋商函(范例 1 及范例 2)。當(dāng)然, 隨著科技的發(fā)展, 通訊技術(shù)日益發(fā)達(dá), 電報(bào)、電傳等傳統(tǒng)方式已淡出人們的視野。傳真、電子郵件的應(yīng)用變得十分普遍。本文中的信函概念,便排除了電報(bào)、電傳這兩種傳統(tǒng)的交流方式。

在履行合同過(guò)程中, 只要買(mǎi)賣(mài)雙方中的任何一方認(rèn)為另一方?jīng)]有履行或沒(méi)有全部履行合同所規(guī)定的義務(wù), 如拖延交貨, 交貨數(shù)量、品質(zhì)、包裝與規(guī)定不符, 不按規(guī)定支付貨款, 無(wú)理拒收貨物等, 均會(huì)引起交易糾紛, 發(fā)生爭(zhēng)議。爭(zhēng)議發(fā)生后, 受損方可向違約方提出索賠要求, 而違約方則需要就受損方的索賠要求做出答復(fù)或受理受損方的索賠要求。爭(zhēng)議發(fā)生過(guò)程中或爭(zhēng)議發(fā)生后索賠理賠過(guò)程中使用的函即爭(zhēng)議索賠函(范例 3)范例 1:

Dear Sirs,In reply to your esteemd letters of Feb.13, we are now sending you our latest price list, together with our illustrated catalogue.In the above-mentioned list, you can see we have bid you the lowest prices and offered our best goods.We believe that will make you give us your valued orders.We are waiting for your immediate reply.Yours faithfully

范例 2:

Dear Mr.Johnson,We are really grateful on receiving your letter of Nov.3 in which you showed great interest in our products.Actually, we have an agncy in Shanghai , China , through which we sell our products in China.Therefore, we have passed your letter on to them, adking them to consider it soon.You will surely receive their letter.Thank you very much for your interest in our products.Hope that can satisfy you.Yours sincerely

范例 3:

Dear Mr Douglass,We refer to your previous letter sent on Feb.28, 2000 in which you were asked to clear the balance of $600 000 which had been outstanding since January.As you have not replied to the letter, you leave little choice for us but to place the matter in the hands of solicitors, However, we are reluctant to do this and are offering you further month to settle the account.Yours sincerely

三、英語(yǔ)商務(wù)信函的文體特征

英語(yǔ)商務(wù)信函有其獨(dú)特的文體(style)和格式(format).一般來(lái)說(shuō), 英語(yǔ)商務(wù)信函應(yīng)做到:

(一)清晰(clarity)

清晰就是指寫(xiě)信者將所需傳遞的信息表達(dá)清楚, 以免對(duì)方產(chǎn)生誤解。下面一例就句義含糊, 容易使人產(chǎn)生誤解:Mr.S mith wrote to Mr.wang that he had received his order.商函的這一文體特點(diǎn)要求我們要特別注意:

1.縮寫(xiě): 除了少數(shù)國(guó)際商業(yè)界確認(rèn)的縮寫(xiě), 如: CIF(到岸價(jià)), FOB(離岸價(jià))外, 應(yīng)盡量避免使用縮寫(xiě), 尤其是機(jī)構(gòu)或組織名稱, 量好寫(xiě)出它的全部字母。

2.數(shù)字: 不同的國(guó)家的人對(duì)某些數(shù)字的表達(dá)方式也不一樣, 例如: 英國(guó)人和美國(guó)人對(duì)“billion”和“million”的理解就不一樣。又如 4.255, 法國(guó)人喜歡寫(xiě)成 4 255(英國(guó)人會(huì)以為是四千二百五十五), 所以最安全的辦法是數(shù)字和文字同時(shí)使用。例如:￡10 575.90(ten thousand five hundred and seventy-five pounds, ninety pence)

3.介詞: 數(shù)字如果要用介詞則須十分小心。下列三個(gè)例句中, 因?yàn)榻樵~不同, 句子表達(dá)的意思不同。The price had increased to＄20.價(jià)格提高到 20 美元。

The price had increased by＄20.價(jià)格提高了 20 美元。

The price had increased from ＄20.價(jià)格從 20 美元提高。

(二)簡(jiǎn)潔(conciseness)

商函要盡可能簡(jiǎn)潔明了, 采用通俗易懂的語(yǔ)言和簡(jiǎn)明扼要的格式, 避免使用陳舊的套話(cilcheˊ)和沒(méi)什么實(shí)際意義的詞語(yǔ)。簡(jiǎn)而短的詞通常是最好的詞, 贅言繁語(yǔ)打印閱讀起來(lái), 既費(fèi)時(shí)又費(fèi)力, 不符合商函明確直接的特點(diǎn),也不受現(xiàn)代人歡迎。同時(shí)還要注意句子的長(zhǎng)度(length of sentences).據(jù)統(tǒng)計(jì)(Leech and Short, 1981),英語(yǔ)句子的平均長(zhǎng)度為 17.8 個(gè)詞, 也就是說(shuō)每個(gè)句子平均由 17.8 個(gè)詞構(gòu)成。

在所有 13 個(gè)句子中, 有 7 個(gè)句子平均用詞低于 16個(gè)?？梢钥闯? 英語(yǔ)商函應(yīng)行文流暢, 言簡(jiǎn)意賅, 避免冗長(zhǎng),用盡可能少的文字表達(dá)其必須傳遞的信息。正確的分段也是商函簡(jiǎn)潔的一種途徑。一事一段這一規(guī)則能夠使信函更清晰, 閱讀更方便, 看起來(lái)也較簡(jiǎn)潔、整齊。

(三)禮貌(corrtesy)

收信交往, 需以禮待人。雖然商函要求簡(jiǎn)潔明了, 開(kāi)門(mén)見(jiàn)山, 但也要保持禮節(jié)。不論寫(xiě)何種信函都要寫(xiě)得客氣而有分寸。復(fù)信要及時(shí)要體貼, 設(shè)身處地想到對(duì)方, 尊重對(duì)方的風(fēng)俗習(xí)慣。當(dāng)然, 這些并不意味著低三下

四。要做到不卑不亢。例如: 1)Thank you for your letter of March 3, 2005.2)Please feel free to let us know if you need more information.(四)準(zhǔn)確(Accuracy)

一封信能反映出公司的面貌。所以在寫(xiě)商務(wù)信函時(shí),除了內(nèi)容要明白無(wú)誤外, 還要注意準(zhǔn)確性。

1.注意正確書(shū)寫(xiě)收信人的職稱、姓名和地址(title,name and address)。地址寫(xiě)錯(cuò), 信件不能及時(shí)到達(dá)收信人手里, 會(huì)給雙方都帶來(lái)很大不便, 而且還給對(duì)方造成你工作疏忽大意的印象。同樣將收信人的職稱或姓名寫(xiě)錯(cuò)也是很不禮貌的, 也會(huì)給對(duì)方留下不良印象, 所以要格外小心。你不知道對(duì)方的性別, 最好寫(xiě): Dear Sir or Madam.如果你知道對(duì)方的性別和姓名, 則最好寫(xiě) Dear Mr.XX 或 Dear Mrs.XX.如果是給對(duì)方回信, 最好寫(xiě)清楚你指的是哪 一天的來(lái)信。例如: With reference to your letter of April 6,2000.2.注明隨信附件(Enclosure)。

如果你隨信寄去附件的話, 一般宜在信中說(shuō)明。例如: Enclosed please find這時(shí)千萬(wàn)別忘了附寄你信中提及的附件, 而且注意不要搞錯(cuò)。

四、英語(yǔ)商務(wù)信函的語(yǔ)言特征

(一)詞匯特點(diǎn)

1.常用詞語(yǔ)。英語(yǔ)商函可能因商品、標(biāo)題而異, 但作為一種文體, 在用詞方面逐漸形成了固定的格局和常用的詞匯。一些普通的英語(yǔ)單詞, 在外貿(mào)中可能被賦予了一些完全不同的意思。Confidence(信心),在狀況咨詢信函(status enquiries)中就可能是“絕密”的意思, 相應(yīng)的我們就有了 confidentially(絕密地)一詞。Average(平均數(shù);普通的)在保險(xiǎn)中則為“海損”的意思。其他的詞, 比如表示度量衡的詞metric ton(公噸)long ton(長(zhǎng)噸);表示包裝容器的 carton(箱), wooden case(木箱)container(集裝箱)等, 都是外貿(mào)業(yè)務(wù)中常見(jiàn)的詞匯。它們的特殊意義會(huì)給初學(xué)者造成理解、記憶上的困難, 尤其是一些外貿(mào)術(shù)語(yǔ), 像 accepting bank(承兌行), confirming band(保兌行), insurance policy(保險(xiǎn)單), bill of lading(提單)等, 更需要學(xué)習(xí)者勤于思考, 不斷積累。

2.大詞固定性及動(dòng)詞的簡(jiǎn)單化趨勢(shì)。

英語(yǔ)詞匯主要包括兩類(lèi): 拉丁語(yǔ)系詞(latinate words)和安格魯?薩克遜詞(Anglo-Saxon words)。拉丁詞源詞匯源于拉丁美洲, 希臘,法國(guó), 包括拉丁語(yǔ), 希臘語(yǔ), 法語(yǔ)的一些詞匯。它們經(jīng)常應(yīng)用于科教, 宗教, 官方語(yǔ)言, 也就是說(shuō)它們頻繁地出現(xiàn)在正式文體中。拉丁詞源的詞匯能達(dá)到一種冷靜莊重的效果。相反, 安格魯?薩克遜詞是英語(yǔ)國(guó)家人們的基本詞匯。由于他們從小就耳濡目染, 這些詞經(jīng)常出現(xiàn)在非正式文體中。據(jù)統(tǒng)計(jì), 大約是 70%-90%的安格魯?薩克遜詞在正式文體中常被拉丁語(yǔ)系詞所取代, 如 replace 代替 put back, surrender 代替 give up , 所以在一定程度上拉丁語(yǔ)系詞出現(xiàn)的百分比成為該文(text)正式性程度的標(biāo)志。

但是, 由于很多的拉丁語(yǔ)系詞已成為英語(yǔ)國(guó)家人們的基本詞匯, 如 school, pen, money 等, 它們已經(jīng)不能成為正式文體的標(biāo)志了。所以, 更為可靠的是看多音節(jié)的拉丁語(yǔ)系詞在文中出現(xiàn)的頻率。這些多音節(jié)詞通常為有三個(gè)或三個(gè)以上音節(jié)的詞, 即所謂的“大詞”。由于這種詞所具有的冷靜客觀邏輯性強(qiáng)的色彩, 使其運(yùn)用有益作者可靠性的樹(shù)立。通過(guò)這種詞, 作者對(duì)所談話題和對(duì)收信人的認(rèn)真程度也能很容易地體現(xiàn)出來(lái)。在建立貿(mào)易往來(lái)的信函中經(jīng)常使用 opportunity, establishment, advantage, appreciate, catalogue

materialize 等大詞: 詢盤(pán)、報(bào)盤(pán)時(shí)使用 competitive, confidence。Satisfactory, available, immediately 等, 也都是商函中常用的大詞。

另外, 英語(yǔ)商函的另一個(gè)詞匯特色也值得探討, 即動(dòng)詞的簡(jiǎn)單化趨勢(shì), 尤其是限定動(dòng)詞。在英語(yǔ)句子中, 最普遍的句法順序是 S(subject, 主語(yǔ))+V(verb, 動(dòng)詞)+X(object, complement and/or adverbial 賓語(yǔ), 補(bǔ)足語(yǔ), 狀語(yǔ))。在英語(yǔ)商函中, 簡(jiǎn)潔的限定動(dòng)詞, 如 be, have, think, make, ask, believe, trust 等, 能夠淡化讀者對(duì)主語(yǔ)(S)和動(dòng)詞(V)所包含信息的注意力, 從而將注意力集中到 X 部分, 因?yàn)榫渥铀磉_(dá)的新的和重要的信息通常放在 X 部分。例如;(1)We find both quality and prices satisfactory.(2)We trust you will understand that it is impossible for us to meet your wishes in this case.短語(yǔ)常見(jiàn)于口語(yǔ)表達(dá)中, 在英語(yǔ)商函中也呈簡(jiǎn)單化趨勢(shì)。無(wú)論是短語(yǔ)動(dòng)詞、介詞短語(yǔ)、名詞短語(yǔ), 在英語(yǔ)商函中都應(yīng)以簡(jiǎn)單易懂為準(zhǔn)則。交易不能接受: The deal is no acceptable.如用 The deal isn't on.則生澀難懂。I don, t understand you.與 I, m not with you.比較,后者顯得漫不經(jīng)心,太口語(yǔ)化。我們也不能把有財(cái)政困難的公司描述成 be on the rocks。以簡(jiǎn)易為準(zhǔn)則, 短語(yǔ)表達(dá)從數(shù)量上看呈下降趨勢(shì), 抑或是已簡(jiǎn)單化了。請(qǐng)參看下面幾例:

(二)語(yǔ)法特點(diǎn)

(1)with regard to about 關(guān)于

(2)in order to to 為了

(3)prior to before 在 之前

(4)the month of March for March 三月

1.多用簡(jiǎn)單短句。

商函文體特點(diǎn)要求信件必須用盡可能少的語(yǔ)言有效地傳達(dá)信息。實(shí)現(xiàn)這樣目的, 它的語(yǔ)言必須簡(jiǎn)練, 因此簡(jiǎn)單句出現(xiàn)的較多。尤其是范例 2.總共 6句 72 個(gè)詞,平均句長(zhǎng)僅為 12 個(gè)詞, 大大低于通常的書(shū)面語(yǔ)。當(dāng)然, 簡(jiǎn)單句不一定必須要“簡(jiǎn)”。如果它的大多數(shù)的短語(yǔ)成分都很復(fù)雜的話, 它也相應(yīng)地復(fù)雜起來(lái)。比如, 在范例 3 中, We refer to your previous letter sent on Feb.28, 2000 in which you were asked to clear the balance of$600 000 which had been outstanding since January.此句為復(fù)雜的簡(jiǎn)單句, 定語(yǔ)從句成分復(fù)雜。

但也不難看出, 在使用了較長(zhǎng)的句子進(jìn)行說(shuō)理或表事之后, 后面的句子句長(zhǎng)往往會(huì)下降, 甚至是驟降。因?yàn)槎叹涔?jié)奏急促跳躍, 更容易被人記住和激發(fā)讀者的情緒。例 2 告訴對(duì)方能向訂貨商所在國(guó)的代理商訂購(gòu), 不可以直接向總公司訂貨, 例 3 中要求付款這些最重要的信息都放在短句之中。

2.代詞模式。

英語(yǔ)商函的另一個(gè)特點(diǎn)就是“個(gè)人參與”(personal participation),也就是說(shuō)有意要說(shuō)一些“你們?nèi)绾稳绾巍薄拔覀內(nèi)绾稳绾巍敝?lèi)的話。所以要有個(gè)參與,是為了使人感 到一種親切感 , 不至于顯得冷冰冰地?zé)o視讀 者。我 們 在 英 語(yǔ) 商 函 寫(xiě) 作 中 , 通 常 會(huì) 采 取 所 謂 的“You-attitude”(對(duì)方態(tài)度)。主語(yǔ)的選擇通常為 you , 幾乎不使用 “I-attitude”(我方態(tài)度)。使用我方態(tài)度時(shí)也應(yīng)用we-attitude,即“I”的復(fù)數(shù)形式。本文的三個(gè)范例較好地顯示出了這一特點(diǎn)。除了人稱代詞, 物主代詞的使用也較為頻繁。參看例句:

(1)Your letter ofJuly23, 2000 arrived this morning.(2)Thank you for our immediate reply.3.前置修飾加重。

在有限的篇幅中, 濃縮較大的信息量的方法之一是加重名詞修飾語(yǔ)的分量。這是英語(yǔ)商函的另一個(gè)鮮明的句法特點(diǎn)。尤其是在貨物描述、包裝、保險(xiǎn)和付款方式方面, 商函語(yǔ)言給人以這樣一種印象, 仿佛每遇名詞出現(xiàn)必然帶有前置修飾語(yǔ)。例如: Out usual terms of payment are by confirmed and irrevocable letter of credit.類(lèi)似的例子還有: Our petal-drop is a special blend of mild soap less oils , delicately perfumed herbal essences and the gentlest of toning agents-all combined with loving care to give that oh-so-good-to-be-alive feeling.前置修飾語(yǔ)的濃縮和引長(zhǎng)是當(dāng)代英語(yǔ)變化的一個(gè)傾向, 尤見(jiàn)與報(bào)紙期刊。運(yùn)用于英語(yǔ)商函中, 它能夠擴(kuò)大語(yǔ)句的信息容量。同時(shí), 前置修飾語(yǔ)的選擇和提煉也是商函語(yǔ)言的追求實(shí)效和流暢的一個(gè)重要體現(xiàn)。

(4)現(xiàn)在時(shí)最普通。從時(shí)態(tài)說(shuō), 英語(yǔ)商函通常使用現(xiàn)在時(shí), 過(guò)去的時(shí)態(tài)用得很少。本文中的三個(gè)范例中, 所有主句都沒(méi)有使用過(guò)去時(shí)態(tài)。有四處使用現(xiàn)在完成時(shí), 所強(qiáng)調(diào)的也是目前的狀態(tài)?，F(xiàn)在進(jìn)行時(shí)的使用有兩處, 其余大多為一般現(xiàn)在時(shí)。一般現(xiàn)在時(shí)的廣泛應(yīng)用使信函內(nèi)容帶上了客觀、有力的意味, 這也正是我們寫(xiě)信人所要追求的效果。

請(qǐng)現(xiàn)觀察下例:

We appreciate your cooperation and trust that the shipment will turn out to your entire satisfaction情態(tài)動(dòng)詞的過(guò)去時(shí)在英語(yǔ)商函中使用只是其原形的婉轉(zhuǎn)禮貌用法, 并不表示過(guò)去時(shí)間:

We would like to draw your attention to the fact that the stipuations in the relative credit should strictly conform to the terms in our sales confirmation.(5)其他常用結(jié)構(gòu)

① 介詞詞組。介詞詞組出現(xiàn)頻率高也是英語(yǔ)商函的一個(gè)句法特點(diǎn)。其作用在于準(zhǔn)確而簡(jiǎn)練地反映各事物之間的時(shí)間、空間、隸屬、依附、因果等邏輯關(guān)系。

After examination, We find the shipment of high standard and are satisfied with the quality supplied by you.Our offer is firm for 5 days and we expect to hear from you by the end of this month.We have pleasure in sending you sales contract No.123 in duplicate for 400,000 metric tons of soybean, one copy of which please sign and return to us for our file.以上三例使用了大量的介詞短語(yǔ)。記住其搭配, 理清介詞短語(yǔ)之間的關(guān)系, 這是我們學(xué)習(xí)英語(yǔ)商函寫(xiě)作的一

個(gè)要點(diǎn)。

②被動(dòng)式。有時(shí)為了避免使用過(guò)多的人稱代詞做主語(yǔ), 也為了做出客觀的表述, 英語(yǔ)商函也會(huì)使用被動(dòng)語(yǔ)態(tài)。被動(dòng)語(yǔ)態(tài)比主動(dòng)結(jié)構(gòu)更加經(jīng)濟(jì)、緊湊。Payment is to be made against sight draft drawn under a confirmed, irrevocable letter of credit.③非謂語(yǔ)動(dòng)詞。在英語(yǔ)商函中, 定語(yǔ)從句和狀語(yǔ)從句使用尤多。但是為了達(dá)到表達(dá)精練、結(jié)構(gòu)緊湊的目的, 英語(yǔ)商函英語(yǔ)在可能的情況下總是將定語(yǔ)從句壓縮成由分詞短語(yǔ)或不定式短語(yǔ)構(gòu)成的后置定語(yǔ), 將狀語(yǔ)從句壓縮成有從屬連詞短誤或形容詞短語(yǔ)構(gòu)成的狀語(yǔ)。

We have received your order, asking us for 3,000 metric tons of groundnuts.For the goods ordered we require payment to be made by letter of credit.As soon as we receive your reply in the affirmative, we shall confirm supply of the prints at the prices stated in your letter.Further details, if required, will be gladly furnished.五、小結(jié)

商函作為一種體裁, 具有某些固定文體特征和語(yǔ)言特證。在文體風(fēng)格方面, 商函首先必須簡(jiǎn)潔、明了、禮貌、準(zhǔn)確。在此基礎(chǔ)上, 運(yùn)用自己的詞匯和語(yǔ)法手段使得表達(dá)生動(dòng)有力, 在有限的篇幅內(nèi)達(dá)到言簡(jiǎn)意賅的效果。商函作為信息的使者、感情的紐帶、友誼的橋梁, 在對(duì)外貿(mào)易中有著不可忽視的作用。一封得體的商函, 不僅可以傳遞信息, 有助于貿(mào)易雙方的交流, 增進(jìn)了解和加深友誼, 還有助于人們開(kāi)展社會(huì)交際、節(jié)省時(shí)間, 減少麻煩與不便。隨著我國(guó)對(duì)外貿(mào)易的進(jìn)一步發(fā)展與擴(kuò)大, 商函的適用范圍越來(lái)越廣, 這不光要求我們掌握商函的文體、語(yǔ)言特征、格式和行文準(zhǔn)則, 還要求我們勇于實(shí)踐并根據(jù)具體情況靈活運(yùn)用。

參考文獻(xiàn):

[1] 周邦友.商務(wù)英語(yǔ)論文題目英語(yǔ)應(yīng)用文大典[M].合肥: 中國(guó)科學(xué)技術(shù)大學(xué)出版社, 2001.[2] 侯維端.英語(yǔ)語(yǔ)體[M].上海: 上海外語(yǔ)教育出版社,1999.[3] 程大榮等.商務(wù)文書(shū)寫(xiě)作理論與實(shí)務(wù)[M].杭州: 浙江大學(xué)出版社, 2003.[4] 耿秉鈞.商用英文與國(guó)貿(mào)產(chǎn)物[M].北京: 世界圖書(shū)出版社公司, 2002.[5] 全國(guó)外貿(mào)中等、專(zhuān)業(yè)學(xué)校教材編寫(xiě)組.對(duì)外經(jīng)貿(mào)英語(yǔ)函電[M].北京: 對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社, 2000.

第二篇：英語(yǔ)商務(wù)信函

篇一：英語(yǔ)商務(wù)信函范文

Dear Mr./Ms,Mr.John Green, our General Manager, will be in paris from June 2 to 7 and would like to come and see you, say, on June 3 at 2.00 p.m.about the opening of a sample room there.please let us know if the time is convenient for you.If not, what time you would suggest.Yours faithfully,篇二：英語(yǔ)商務(wù)信函范文

Dear Mr/Ms,I represent the W/p Electronics Company in Dallas, and will be in Kunming from next Monday to Friday,（October 5-9）。I should like to call on you to discuss our new monitor.Would 0930 hours on Tuesday, October 6 be convenient?

I shall be in Beijing, at the Great Wall Hotel, from Tuesday, September 29, until Sunday, October 4, where a message will reach me.If the day is not convenient, will you please suggest another.Yours faithfully

篇三：英語(yǔ)商務(wù)信函范文

Dear Mr./ Ms,I am at present in Hamburg visiting the harbour with a view to making known our new type of container for use in Europe.I shall be in Antwerp on Wednesday, 4th June, and should like to call on you at 2.00 p.m.on that day.If I do not hear from you to the contrary, I shall assume that it will be convenient for me to call at that time.Yours faithfully

篇四：英語(yǔ)商務(wù)信函范文

Dear Mr./ Ms,Mr.Jack Baron, our personnel director, has asked me to acknowledge your application for the post of accountant and to ask you to come to see him on Friday afternoon, 5th July, at half past two.I will appreciate your letting me know whether you will be able to come.Yours faithfully

第三篇：英語(yǔ)商務(wù)信函

建立辦事處 Establishment of new branch

Dear Mr./ Ms,Owing to the large increase in the volume of our trade with this country we have decided to open a branch here, with Mr.Wang Lo as manager.The new branch will open on 1st March and from that date all orders and inquiries should be sent to Mr.Wang Lo at the above address, instead of to our London office.We take this opportunity to express our thanks for your cooperation in the past.We hope the new arrangements will lead to even better results.Yours faithfully

歇業(yè) Discontinuation of business

Dear Mr/Ms,With the demolition of our premises at the above address under a redevelopment scheme, the part of our business carried on there will be discontinued after the end of October.On Monday, 1st October, we are holding a closing-out sale.Stock on hand will be cleared regardless of cost.There will be substantial reductions in all departments and

in some cases, prices will be marked down by as much as one half.Stock to be cleared is unrivaled in both variety and quality.As the sale is likely to be well attended, we hope you make a point of visiting the store as early as possible during the opening days.Yours faithfully

更改名稱和地址 Change of name and address

Dear Mr./ Ms,At our company meeting on 4 September, it was decided that the name of our company would be changed to CNMIEC Lee Co.At the same time, it was decided to move the company from the above address to No3-6 Broadway Street.We will appreciate your informing the appropriate departments of these changes.Yours faithfully

新的任命 New appointment

Dear Mr./ Ms,We wish to notify you that Mr.Robert Smart, who has been our representative in Southwest England for the past seven years has left our service and therefore no longer has authority to take orders or collect accounts on our behalf.We have appointed Mr.Fred Peterson in his place.Mr.Peterson has for many years been on our sales force and is thoroughly familiar with the needs of customers in your area.We trust you will have good cooperation from him.Yours faithfully

公司的建立與重組Establishment or reorganization of company Dear Mr./ Ms,We are pleased to announce that as of 1st June our firm will merge with D & W Co.of this town to form the new firm of CN/CW Co.The new firm will carry on business at 6 Rue de Toqueville, Tripoli, to which address please send all communications after 31st May.We appreciate the confidence you have placed in us in the past and look forward to continued dealings with you.Yours faithfully

咨詢 Consultation

Dear Mr./ Ms,We are much concerned that your sales in recent months have fallen considerably.At first we

thought this might be due to a slack market, but on looking into the matter more closely, we find that the general trend of trade during this period has been upwards.It is possible that you are facing difficulties of which we are not aware.If so, we would like to know what we can do to help.We, therefore, look forward to receivingfrom you a detailed report on the situation and suggestions as to how we may help in restoring

our sales to their former level.Yours faithfully

道歉與解釋Apology & Explanation

Dear Mr./ Ms,We are sorry we cannot send you immediately the catalogue and price list for which you asked in your letter of March 10.Supplies are expected from the printers in two weeks and as soon as we receive them, we will send you a copy.Yours faithfully

Dear Mr./ Ms,I was very concerned when I received your letter of yesterday complaining that the central heating system in your new house had not been completed by the date promised.On referring to our earlier correspondence,find that I had mistaken the date for completion.The fault is entirely mine and I deeply regret that it should have occurred.I realize the inconvenience our oversight must be causing you and will do everything possible to avoid any further delay.I have already given instructions for the work to have priority and the engineers working on the job to be placed on overtime.These arrangements should see the installation completed by next weekend.Yours faithfully

提示Attention

Dear Mr./ Ms,On 14 November I submitted a bill for services rendered to your office at the Lille International Exposition.More than a month has now elapsed without payment or acknowledgment of my bill.Please check this oversight, and remit payment at your earliest convenience.I look forward to future services to your corporation.Thank you for your prompt attention to this matter.Yours faithfully

感謝信 Thank-You Letter

Dear Mr./ Ms,Thank you for your letter of June 4, enclosing an account of the organization and work of your Chamber of Commerce and Industry.We are very grateful for such a detailed account of your activities.This information is certain to help increase our future cooperation.Yours faithfully

祝賀信 Congratulation Letter

Dear Mr./ Ms,On the occasion of the 35th anniversary of your National Day, please accept our heartiest

congratulations.May the trade connections between our countries continue to develop with each passing day!

Yours faithfully

Dear Mr.Minister

Allow me to convey my congratulations on your promotion to Minister of Trade.I am delighted that many years service you have given to your country should have been recognized andappreciated.We wish you success in your new post and look forward to closer cooperation with you in the development of trade between our two countries.Sincerely

Dear Mr./ Ms,Thank you for your letter conveying congratulations on my appointment.I wish also to thank you for the assistance you have given me in my work and look forward to better cooperation in the future.Sincerely

邀請(qǐng)與答復(fù)Invitation and Reply

Dear Mr./ Ms,We should like to invite your Corporation to attend the 1997 International Fair which will be held from April 29 to May 4 at the above address.Full details on the Fair will be sent in a week.We look forward to hearing from you soon, and hope that you will be able to attend.Yours faithfully

Dear Mr./ Ms,Thank you for your letter of March 20 inviting our corporation to participate in the 1997 International Fair.We are very pleased to accept and will plan to display our electrical appliances as we did in previous years.Mr.Li will be in your city from April 2 to 7 to make specific arrangements and would very much appreciate your assistance.Yours faithfully

Dear Mr./ Ms,Thank you very much for your invitation to attend the 1997 International Fair.As we are going to open a repair shop in your city at that time, we are sorry that we shall not be able to come.We hope to see you on some future occasion.Yours faithfully

宣布訪問(wèn)Declaring A Visit

Dear Mr./ Ms,Mr.William Taylor, President of our Corporation and Mr.James Rogers, Marketing Manager, would like to visitBeijing to continue our discussions on a joint venture.They plan to leave in the second half of April and stay in China about a week.Please let us know if the planned visit is convenient for you and what itinerary you would suggest.If the time of their visit is agreeable, will you kindly request your Embassy here to issue the necessary visa?

Yours faithfully

活動(dòng)安排Activity Arrangement

Dear Mr./ Ms,We are very pleased to welcome President William Taylor and Manager James Rogers to Beijing and Shanghai in the second half of April for about a week.As requested, we propose the following itinerary for your consideration.Monday, April 18

4.00 p.m.Arrive in Beijing by Flt.xx, to be met at the airport by Mr.President

of Asia Trading Co.4.15 Leave for Great Wall Hotel

7.30 Dinner given by President x

Tuesday, April 19

9:30 a.m.Discussion at Asia Trading Co.Building

2:00 p.m.Group discussion

8:00 p.m.Cocktail reception given by the British Commercial Counselor in Beijing

Wednesday, April 20

9:00 a.m.Discussion

12:00 noon Sign the Letter of Intent

1:30 p.m.Peking Duck Dinner

3:30 p.m.visit the Summer palace

6:00 Departure for Shanghai

Would you please confirm by fax so that we can make arrangements accordingly.Yours faithfully

第四篇：英語(yǔ)商務(wù)信函

(一)信頭(Letter Head)(發(fā)信人名稱和地址)(二)封內(nèi)地址（Inside Address)(三)稱呼(Salutation or Greeting)(四)信的正文(Body of the letter)(五)結(jié)束禮詞(Complimentary Close)(六)簽名(Signature)

Establishment of business relations

Kee & Co., Ltd 34 Regent Street

London, UK Inside Address收信人名稱和地址May, 2003 Date Line日期

Dear Sirs: Salutation稱呼

We have obtained your name and address from Dee&Co.Ltd, and we are writing to enquire whether you would be willing to establish business relations with us.We have been importers of shoes for many years.At present, we are interested in extending our range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to place volume orders on you.We look forward to your early reply.Body信文

Yours faithfully Complimentary Close客套結(jié)束語(yǔ)

Tony Smith Signature Block簽名欄

日期的英式寫(xiě)法是日、月、年；美式寫(xiě)法是月、日、年。為了避免誤解，日期、年份用數(shù)字表示，月份則用英文表示，第一個(gè)字母要大寫(xiě)，也可用縮寫(xiě)。比如May 1，2008(美式寫(xiě)法)；1 May，2008(英式寫(xiě)法)。

1.建立辦事處 Establishment of new branch Dear Mr./ Ms, Owing to the large increase in the volume of our trade with this country we have decided to open a branch here, with Mr.Wang Lo as manager.The new branch will open on 1st March and from that date all orders and inquiries should be sent to Mr.Wang Lo at the above address, instead of to our London office.1 We take this opportunity to express our thanks for your cooperation in the past.We hope the new arrangements will lead to even better results.Yours faithfully

2.歇業(yè) Discontinuation of business Dear Mr/Ms, With the demolition of our premises at the above address under a redevelopment scheme, the part of our business carried on there will be discontinued after the end of October.On Monday, 1st October, we are holding a closing-out sale.Stock on hand will be cleared regardless of cost.There will be substantial reductions in all departments and in some cases, prices will be marked down by as much as one half.Stock to be cleared is unrivaled in both variety and quality.As the sale is likely to be well attended, we hope you make a point of visiting the store as early as possible during the opening days.Yours faithfully

3.更改名稱和地址 Change of name and address Dear Mr./ Ms, At our company meeting on 4 September, it was decided that the name of our company would be changed to CNMIEC Lee Co.At the same time, it was decided to move the company from the above address to No3-6 Broadway Street.We will appreciate your informing the appropriate departments of these changes.Yours faithfully

4.新的任命 New appointment Dear Mr./ Ms, We wish to notify you that Mr.Robert Smart, who has been our representative in Southwest England for the past seven years has left our service and therefore no longer has authority to take orders or collect accounts on our behalf.We have appointed Mr.Fred Peterson in his place.Mr.Peterson has for many years been on our sales force and is thoroughly familiar with the needs of customers in your area.We trust you will have good cooperation from him.Yours faithfully

5.公司的建立與重組Establishment or reorganization of company Dear Mr./ Ms, We are pleased to announce that as of 1st June our firm will merge with D & W Co.of this town to form the new firm of CN/CW Co.The new firm will carry on business at 6 Rue de Toqueville, Tripoli, to which address please send all communications after 31st May.We appreciate the confidence you have placed in us in the past and look forward to continued dealings with you.Yours faithfully

6.咨詢 Consultation Dear Mr./ Ms, We are much concerned that your sales in recent months have fallen considerably.At first we

thought this might be due to a slack market, but on looking into the matter more closely, we find that the general trend of trade during this period has been upwards.It is possible that you are facing difficulties of which we are not aware.If so, we would like to know what we can do to help.We, therefore, look forward to receivingfrom you a detailed report on the situation and suggestions as to how we may help in restoring our sales to their former level.Yours faithfully

7.道歉與解釋Apology & Explanation Dear Mr./ Ms, We are sorry we cannot send you immediately the catalogue and price list for which you asked in your letter of March 10.Supplies are expected from the printers in two weeks and as soon as we receive them, we will send you a copy.Yours faithfully

Dear Mr./ Ms, I was very concerned when I received your letter of yesterday complaining that the central heating system in your new house had not been completed by the date promised.On referring to our earlier correspondence, find that I had mistaken the date for completion.The fault is entirely mine and I deeply regret that it should have occurred.I realize the inconvenience our oversight must be causing you and will do everything possible to avoid any further delay.I have already given instructions for the work to have priority and the engineers working on the job to be placed on overtime.These arrangements should see the installation completed by next weekend.Yours faithfully

8.提示Attention Dear Mr./ Ms, On 14 November I submitted a bill for services rendered to your office at the Lille International Exposition.More than a month has now elapsed without payment or acknowledgment of my bill.Please check this oversight, and remit payment at your earliest convenience.I look forward to future services to your corporation.Thank you for your prompt attention to this matter.Yours faithfully

9.感謝信 Thank-You Letter Dear Mr./ Ms, Thank you for your letter of June 4, enclosing an account of the organization and work of your Chamber of Commerce and Industry.We are very grateful for such a detailed account of your activities.This information is certain to help increase our future cooperation.Yours faithfully

10.祝賀信 Congratulation Letter Dear Mr./ Ms, On the occasion of the 35th anniversary of your National Day, please accept our heartiest congratulations.May the trade connections between our countries continue to develop with each passing day!Yours faithfully

Dear Mr.Minister Allow me to convey my congratulations on your promotion to Minister of Trade.I am delighted that many years service you have given to your country should have been recognized and appreciated.We wish you success in your new post and look forward to closer cooperation with you in the development of trade between our two countries.Sincerely

Dear Mr./ Ms, Thank you for your letter conveying congratulations on my appointment.I wish also to thank you for the assistance you have given me in my work and look forward to better cooperation in the future.Si?c%衲ely耍11.邀請(qǐng)與答復(fù)щnvitat偩on and Rep聬y 11.邀請(qǐng)與答復(fù)щnvitat偩on and Rep聬y 11.邀請(qǐng)與答復(fù)щnvitat偩on and Rep聬y Dgar Mr.腸+ Ms(We ?hould like uo i?vite?懨o?r Co聲porati?n?聴o atte?l te 1997 International Fai?àwhich?will be hend from ApRil 29°to May ′àat he abov??address.F?ll€depails on thg Fɡir will be sent in a?week.We?look forward to hearing from you soon, and hope that you will be able to attend.Yours faithfully

Dear Mr./ Ms, Thank you for your letter of March 20 inviting our corporation to participate in the 1997 International Fair.We are very pleased to accept and will plan to display our electrical appliances as we did in previous years.Mr.Li will be in your city from April 2 to 7 to make specific arrangements and would very much appreciate your assistance.Yours faithfully

Dear Mr./ Ms, Thank you very much for your invitation to attend the 1997 International Fair.As we are going to open a repair shop in your city at that time, we are sorry that we shall not be able to come.We hope to see you on some future occasion.Yours faithfully

聨聴

12.宣布訪問(wèn)Declaring A Visit Dear Mr./ Ms, Mr.William Taylor, President of our Corporation and Mr.James Rogers, Marketing Manager, would like to visit Beijing to continue our discussions on a joint venture.They plan to leave in the second half of April and stay in China about a week.Please let us know if the planned visit is convenient for you and what itinerary you would suggest.If the time of their visit is agreeable, will you kindly request your Embassy here to issue the necessary visa? Yours faithfully

13.活動(dòng)安排Activity Arrangement Dear Mr./ Ms, We are very pleased to welcome President William Taylor and Manager James Rogers to Beijing and Shanghai in the second half of April for about a week.As requested, we propose the following itinerary for your consideration.Monday, April 18 4.00 p.m.Arrive in Beijing by Flt.xx, to be met at the airport by Mr.President of Asia Trading Co.4.15 Leave for Great Wall Hotel 7.30 Dinner given by President x Tuesday, April 19 9:30 a.m.Discussion at Asia Trading Co.Building 2:00 p.m.Group discussion 8:00 p.m.Cocktail reception given by the British Commercial Counselor in Beijing Wednesday, April 20 9:00 a.m.Discussion 12:00 noon Sign the Letter of Intent 1:30 p.m.Peking Duck Dinner 3:30 p.m.visit the Summer palace 6:00 Departure for Shanghai

Would you please confirm by fax so that we can make arrangements accordingly.Yours faithfully 7

第五篇：商務(wù)信函的寫(xiě)作特點(diǎn)

寫(xiě)作商務(wù)信函并不要求您使用華麗優(yōu)美的詞句。所有您需要做的就是，用簡(jiǎn)單樸實(shí)的語(yǔ)言，準(zhǔn)確的表達(dá)自己的意思，讓對(duì)方可以非常清楚的了解您想說(shuō)什么。圍繞這一點(diǎn)，我們總結(jié)了幾方面的內(nèi)容，希望對(duì)您寫(xiě)作商務(wù)信函有借鑒作用?？谡Z(yǔ)化每一封信函的往來(lái)，都是您跟收信人彼此之間的一次交流。人都是感性的，所以您需要在您的信函里體現(xiàn)感性的一面。然而很多人都有一種誤解，以為寫(xiě)作商務(wù)信函就應(yīng)該用一種特殊的“生意腔”，于是把一封本來(lái)應(yīng)該是熱情而友好的信函寫(xiě)得呆板而死氣沉沉。他們寧愿寫(xiě)“Your letter has been received”，“Your complaint is being looked into”而不是“I have received your letter”或者“We are looking into your complaint”。其實(shí)我們簡(jiǎn)單的來(lái)理解一下，每次信函的往來(lái)不就是跟對(duì)方進(jìn)行了一次交談嗎？只不過(guò)是把交談的內(nèi)容寫(xiě)到了紙上而已。多用一些簡(jiǎn)單明了的語(yǔ)句，用我/我們做主語(yǔ)，這樣才能讓我們的信函讀起來(lái)熱情，友好，就象兩個(gè)朋友之間的談話那樣簡(jiǎn)單，自然，人性化。想象一下，如果您由于無(wú)法準(zhǔn)時(shí)交貨而在電話上跟您的合作伙伴表示歉意時(shí)，您會(huì)怎么說(shuō)？我想您會(huì)說(shuō)“I am sorry we cannot deliver the goods today”。既然在電話中您會(huì)這樣說(shuō)，為什么在信件中要改成“It is regretted that goods cannot be delivered today”？放棄這種所謂的“生意腔”吧，讓您的信也象談話那樣簡(jiǎn)單，自然，人性化。語(yǔ)氣語(yǔ)調(diào)由于您寫(xiě)的信函都是有其目的性的，所以您信函里所采用的語(yǔ)氣語(yǔ)調(diào)也應(yīng)該符合您的目的。在寫(xiě)之前先不妨仔細(xì)考慮一下，您寫(xiě)這封信函是想達(dá)到一個(gè)什么樣的目的，您希望對(duì)收信人產(chǎn)生一種怎樣的影響呢？是歉意的，勸說(shuō)性的，還是堅(jiān)決的，要求性的。這完全可以通過(guò)信函中的語(yǔ)氣語(yǔ)調(diào)來(lái)表現(xiàn)。真誠(chéng)不管是生活中的交往還是生意上的合作，真誠(chéng)是最重要也是最基礎(chǔ)的，所以您的信函也必須能夠充分體現(xiàn)您的真誠(chéng)。不管說(shuō)什么，都要帶著您的誠(chéng)意去說(shuō)。把寫(xiě)好的信函拿起來(lái)讀一遍，確保如果此時(shí)對(duì)方正在電話中與您通話，他一定能夠感受到您的自然和真誠(chéng)。直接跟您一樣，您的合作伙伴們每天都要閱讀大量信函文件。所以，信函一定要寫(xiě)得簡(jiǎn)明扼要，短小精悍，切中要點(diǎn)。如果是不符合主題或者對(duì)信函的目的不能產(chǎn)生利益的內(nèi)容，請(qǐng)毫不留情的舍棄它們。因?yàn)檫@些內(nèi)容不僅不能使交流通暢，反而會(huì)混淆視聽(tīng)，非但不能讓讀者感興趣，反而會(huì)讓他們惱火，產(chǎn)生反感。禮貌我們這里所說(shuō)的禮貌，并不是簡(jiǎn)單用一些禮貌用語(yǔ)比如your kind inquiry, your esteemed order等就可以的。而是要體現(xiàn)一種為他人考慮，多體諒對(duì)方心情和處境的態(tài)度。如果本著這樣的態(tài)度去跟別人交流，那么就算您這次拒絕了對(duì)方的要求，也不會(huì)因此失去這個(gè)朋友，不會(huì)影響今后合作的機(jī)會(huì)。特別要注意，當(dāng)雙方觀點(diǎn)不能統(tǒng)一時(shí)，我們首先要理解并尊重對(duì)方的觀點(diǎn)。如果對(duì)方的建議不合理或者對(duì)您的指責(zé)不公平時(shí)，請(qǐng)表現(xiàn)一下您的高姿態(tài)，您可以據(jù)理力爭(zhēng)，說(shuō)明您的觀點(diǎn)，但注意要講究禮節(jié)禮貌，避免用冒犯性的語(yǔ)言。還要提醒一點(diǎn)，中國(guó)人有句話叫做“過(guò)猶不及”。任何事情，一旦過(guò)了頭，效果反而不好。禮貌過(guò)了頭，可能會(huì)變成阿諛?lè)畛?，真誠(chéng)過(guò)了頭，也會(huì)變成天真幼稚。所以最關(guān)鍵的還是要把握好“度”，才能達(dá)到預(yù)期的效果。簡(jiǎn)潔就象前面提到的，要用簡(jiǎn)潔樸實(shí)的語(yǔ)言來(lái)寫(xiě)信函，讓您的信函讀起來(lái)簡(jiǎn)單，清楚，容易理解。用常見(jiàn)的單詞，避免生僻或者拼寫(xiě)復(fù)雜的單詞。一個(gè)單詞可以表達(dá)，就不要用詞組。多用短句，因?yàn)槎叹涓菀桌斫狻Ｉ儆谩癮nd”，“but”，“however”，“consequently”這些讓句子變得冗長(zhǎng)的連詞。在同一封信函里，不要使用多個(gè)相同含義的單詞。比如，您前面寫(xiě)了“goods have been sent”，那后面再提到這件事時(shí)就不要再用其他單詞如“forward”“dispatch”等。因?yàn)檫@樣寫(xiě)會(huì)誤導(dǎo)您的讀者無(wú)謂地去考慮這些詞之間是否另有含義。精確當(dāng)涉及到數(shù)據(jù)或者具體的信息時(shí)，比如時(shí)間，地點(diǎn)，價(jià)格，貨號(hào)等等，盡可能做到精確。這樣會(huì)使交流的內(nèi)容更加清楚，更有助于加快事務(wù)的進(jìn)程。針對(duì)性請(qǐng)?jiān)卩]件中寫(xiě)上對(duì)方公司的名稱，或者在信頭直接稱呼收件人的名字。這樣會(huì)讓對(duì)方知道這封郵件是專(zhuān)門(mén)給他的，而不是那種群發(fā)的通函，從而表示對(duì)此的重視。當(dāng)然，如果您無(wú)法確定收信人的名字，那就在稱呼一欄里寫(xiě)“Dear Sirs” or “Dear Sir or Madam”。語(yǔ)言樸實(shí)前面我們說(shuō)過(guò)，商務(wù)信函不需要用華麗的詞句。根據(jù)西方的語(yǔ)言習(xí)慣，他們更愿意使用簡(jiǎn)練而樸實(shí)的語(yǔ)言。所以當(dāng)我們跟西方人進(jìn)行商務(wù)溝通時(shí)，也要盡量避免華麗復(fù)雜的詞句。比如“We look forward to a bright and glorious future of cooperation”，就不如直接寫(xiě)成“We hope to have the opportunity to work together with you in the future.”，這樣才更加符合西方人的語(yǔ)言習(xí)慣?；貜?fù)迅速及時(shí)給買(mǎi)家的回復(fù)，千萬(wàn)要迅速及時(shí)。因?yàn)橘I(mǎi)家通常只看最先收到的幾封回復(fù)，從中去選擇合適的供應(yīng)商。如果您的回復(fù)不夠及時(shí)，就可能因?yàn)閾尣坏较葯C(jī)而失去商機(jī)。標(biāo)題這一點(diǎn)是特別針對(duì)寫(xiě)電子郵件的。也許很多人都沒(méi)有意識(shí)到，事實(shí)上，E-mail的標(biāo)題是很重要的一個(gè)部分，您的郵件給對(duì)方的第一個(gè)印象就是通過(guò)標(biāo)題來(lái)完成的。如果標(biāo)題沒(méi)有內(nèi)容，看起來(lái)象群發(fā)的垃圾郵件的話，很多買(mǎi)家就會(huì)直接刪除。比如這樣的標(biāo)題“How are you?”，“Can we work together?”，建議您改成“proposal: Bright Ideas Imports--Zhejiang Textile‘s partnership Opportunity”或者“Introduction: Our product Offerings for Bright Ideas Imports.”這樣您的郵件會(huì)顯得更加專(zhuān)業(yè)。校對(duì)寫(xiě)完之后，一定要檢查。最基本是要確保拼寫(xiě)和語(yǔ)法正確，然后檢查一下您所提供的事實(shí)，數(shù)據(jù)等是否有錯(cuò)。我們都會(huì)犯錯(cuò)，但即使在您的信函里有一個(gè)極小的失誤，也可能會(huì)破壞您在溝通方面的可信度，并使人對(duì)您表達(dá)的其他信息投下懷疑的陰影。